3 minute read
CURATE - Awards Launch!
Introducing a new and unique competition initiative to spotlight our most exciting industry talent - CURATE Awards.
Brisbane hairdressing icon and reigning AHIA Creative Australian Hairdresser of the Year 2023 Justin Pace has been hard at work behind the scenes creating something to reinvigorate this industry that we all love.
CURATE Awards is a unique competition platform which will discover and celebrate Australia’s freshest urban and regional Apprentice talent through the delivery of exciting hair vision and creativity.
The goal of CURATE Awards is to contribute to a sustainable industry by attracting, inspiring, and retaining a new generation of driven Apprentices whilst elevating the perception of hairdressing as an exciting career pathway.
For Salon Owners and Directors this presents a unique tool to motivate and guide Apprentices to enter the competitive arena for the first time, and to shine a light on a diverse mix of salons. For Apprentices it presents an unprecedented opportunity to develop their profile within the industry, along with winning some pretty epic prizes.
The mechanic of this digital competition makes it easily accessible for all Australian Apprentice hairdressers to become the first of 4 CURATE Award Winners based on the award categories - Urban Cut and Colour, Urban Colour and Style, Regional Cut and Colour and Regional Colour and Style.
It is so simple to enter with submissions just requiring the creation and editing of a twominute video to showcase entrants cutting, colouring, and styling skills.
Plus, there are some incredible prizes up for grabs. From a full-day photo shoot workshop for all four winners with Justin, tickets to the AHIA Creative Awards gala, single-day passes to Hair Festival, coverage in HAIRBIZ magazine and across Mocha Hair digital platforms to a professional biography created in conjunction with Lily Blue Communications and plenty of goodies and experiences from supporters.
CURATE Awards will launch on the 8th ofJanuary with all entries due by 25th March. The soon to be announced judging panel will feature industry legends from all around the nation with the worthy winners announced on the 27th of May.
Justin is calling on all salon owners to support and encourage their next-gen talent;
“I’ve created the CURATE Awards because I want every Apprentice to be given the chance to excel on the national stage. I want to see Apprentices from salons from every corner of the country putting themselves out there and giving it a go! Whether you are cutting in Ballarat, styling in Darlinghurst or colouring in Mackay, this competition is for you and your salon.”
2024 will mark the inaugural launch of the CURATE Awards, with exciting plans already in motion for this competition to become an integral part of every hairdresser’s career journey. CURATE Collaborators named to date include Major Partner L’Oréal Access, in conjunction with Kerastase, L’Oréal Professionnel, Redken, Matrix, Biolage and Pureology, as well as Sustainability Partner, Sustainable Salons.
Official Media Partner has been announced as Mocha Group, who will provide industry updates and support in conjunction with Hair Biz and the AHIA Creative Awards. Excellent Edges, Kitomba and the Australian Hairdressing Council are also on board as Proud Supporters.
Watch for more news at: www.curateawards.com
FB: curateawards
IG: @curateawards
