Mastering the Art of Colour: Elevate Your Salon with 2024 Hair Colour Trends

By Kristina Russell

Welcome to the future of hair colour! As we embrace the cyclical nature of fashion trends, 2024 brings a delightful blend of nostalgia and innovation. This year, the colour wheel is spinning back to the 90s, and the hues predicted to dominate are nothing short of sensational.

I am super excited to reveal that Pantone’s Colour of the Year is Peach Fuzz. This means we’ll be seeing a lot of peachy toned hair inspiration photos brought to life in the salon. Peach Fuzz is softly nestled between pink and orange, which can be created in the hair on yellow, blonde bases or intermixing yellow and pinkish peach onto white or lightest blonde.

I’ve been wearing my hair Peachy for a while now and love that it will be one of the hottest trends this year. It’s a twist on a golden creamy strawberry blonde that I’m confident will entice arctic blonde clients to try something new.

There’s always something for Blondes, Brunettes, Redheads, and Creative colour clients within every trend to choose from. It’s our role as their Hairdresser to help excite clients and to guide them to what best suits their needs, including maintaining and lifestyle options.

This article is curated to help you know what’s hot and how to implement these trends into your business to attract new clients and excite your existing clients to try something new.

These are the top 5 colours everyone will want in 2024:

1. The Reign of Reds and Coppers

Prepare for a resurgence of warmth as reds and coppers reclaim their throne. The cowgirl copper trend has paved the way for richer, more luxurious earthy reds and auburns. Blend these natural hues seamlessly with blondes and brunettes, creating a harmonious fusion that captures the essence of natural beauty.

The hottest hues will be Ginger, Auburn, Mahogany, Cali Copper, and Cowgirl Copper. If you aspire to be a Hair Colourist who is confident with all colour requests, you must be confident in your hair painting redheads’ skills. My signature online course and in-person education events help hairdressers and salon owners become the go-to salon for natural Redheads and those dyeing to be one.

2. Peachy Pastels and Champagne Sparkles

Influenced by the Pantone Color of the Year – Peach Fuzz, 2024 beckons blondes and strawberry blondes to explore the realm of peachy pastels and champagne toners.

Dive into a world of fun and gloss with this playful trend, offering clients a dazzling transformation inspired by the vibrancy of peaches.

“PANTONE® 13-1023 Peach Fuzz is a contemporary peach with depth whose gentle lightness is understated, PANTONE® 131023 Peach Fuzz adds an ethereal, reflective finish to hair and creates a natural rosy glow flattering complexions across a large variety of undertones.” - source: www.pantone.com media kit

3. Gemini Hair Colour: A Duality of Expression

The Gemini Hair Colour trend takes centre stage, inviting clients to explore the beauty of split colours. Divide the hair into two zones and experiment with opposing or clashing hues, creating a dynamic and eye-catching effect. This trend is a true celebration of individuality and self-expression, allowing clients to showcase their dual nature.

4. Reviving the 90s: Chunky Highlights and Jenifer Aniston Vibes

Nostalgia meets contemporary flair as 90s chunky highlights make a triumphant return. Frame faces with bold colour pops and embraces the intentional, visible allure of chunky placements. For the colour-shy, channel Jenifer Aniston’s iconic tones within this trend, offering a subtle yet stylish nod to the 90s.

5. Glossy Expensive Brunettes

Dark-haired divas rejoice as the glossy expensive brunette trend continues its reign in 2024. Shiny, dimensional, and healthy looking hair takes centre stage, elevating brunettes to new heights of sophistication. This trend is a testament to the timeless allure of glossy, luxurious locks.

Transforming Trends into Services and Pricing Strategies

January is a great time to update your service menu. This could be something you aim to do seasonally or perhaps every fashion season, which would be twice a year.

Update your service menu by bundling popular services under exciting, trend inspired names. Give your clients the thrill of trying something fresh with packages like “Cowgirl Copper Glaze” or “Champagne Sparkle Foils.” These not only sound exciting but also create an immersive experience for clients, making them feel they’re stepping into the forefront of fashion.

Consider bundling traditional services like balayage, highlights, and glossing into comprehensive packages that align with the colour trends. And price for profit by bundling your most popular colour services together with a new trending name. For example, a ‘Sun-Kissed Radiance’ package could combine warm-toned balayage, honey highlights, and a glossy finish. Be creative and let your imagination run wild with names that resonate with the spirit of 2024. Here are 4 must-know tips for promoting new colour trends:

1. Service Menu Overhaul

Revamp your salon’s service menu to reflect the exciting trends of 2024. Introduce specialised packages that cater to each trend, such as the “Gemini Glam” package or the “Luxurious Auburn Fusion.” Clearly outline the unique elements of each service, ensuring clients can easily navigate and choose the transformation that speaks to them.

2. Pricing Strategies

Craft pricing strategies that align with the complexity and creativity of each trend. Consider tiered pricing based on the intricacy of the technique, the time required, and the products used. Premium pricing for glossy expensive brunettes, for example, can emphasise the luxurious nature of the service, while Gemini Hair Colour may be priced competitively to attract trend-conscious clients.

3. Educational Campaigns

Empower your clients with knowledge. Launch educational campaigns on social media, your salon website, and in-salon materials to explain the intricacies of each trend. Share transformation stories, before and after images, and expert insights to build anticipation and curiosity around the 2024 trends. If you need inspiration about how to create email marketing campaigns aligned with your social media posting, I have great news for you!

There are many episodes on the Colour Kristina Talks Podcast for Hairdressers available to help you. Just search keywords to find the episode titles that leap out to you, for example, email strategies, or social media.

4. Social Media Integration

Integrate the power of social media into your marketing strategy. Create engaging content that showcases the step-by-step process of each trend, behind-the-scenes glimpses, and client testimonials. Encourage user generated content by organising hashtag campaigns tied to each trend, fostering a sense of community and excitement around your salon.

As we dive into 2024, let your salon be the canvas where creativity meets expertise.

Elevate your services, align with the trends, and watch as your salon becomes the go-to destination for those seeking a transformative and on-trend hair experience. Cheers to a year of colourful possibilities!

Now is the time to transform your relationship with formulations & hair colouring, make more money and uplevel your salon colour clientele in every way imaginable.

I have flexible education pathways suitable for every learning style with online programs and in-person events. Take a look at my website if you’re a hairdresser or salon owner, suite owner, booth renter, commission stylist, self-employed freelancer, newbie to the industry or salon professional with years of experience.

Please reach out to me to enquire about attending a class or hosting me in your space in 2024 for a hands-on workshop or demonstration session. I will be touring across Australia and internationally.

Learn more about my Brand Free Colour Academy for Hairdressers kristinarussell.com.au/courses/
DM on Instagram at www.instagram.com/colourkristina/

Say hi and follow on Facebook at www.facebook.com/ColourKristina Subscribe and listen to the Colour Kristina Talks Podcast on iTunes or Spotify.