Why are salons and hairdressers so scared to implement AI into their businesses?

By Hayley Mears

So, I’m going to give you just ONE simple suggestion to implement so you can dip your toes into the AI world and do it with guidance, low cost, and low risk.

Picture this… You’re trying to build an email database of NEW clients you can bring into your business. You want them to be IDEAL clients. You know the exact demographic data you want to attract, and you know WHY you want them in your business.

Question: Where can you find an ideal client and easily reach them?

Answer: Social media of course.

Question: How do I market to them in order to convert them to a client?

Answer: You GIVE them something they really want as an incentive to see you. Sharing your services, your culture and your space just isn’t enough anymore. You need a hook.

Something that no one else is offering. Brainstorm this with your team… Cocktails, Massages, Mini Mani’s or perhaps access to an exclusive app that they can only use in your chair… (try colour analysis by Dressika)

Create some social media posts to promote your offering. Make it EXCLUSIVE 10 new clients only.

For each client to claim this offer they need to Comment “TREAT ME” in the Instagram comments. These keywords will trigger AI to do one of the following things.

1. Send a PDF voucher directly to the Instagram inbox of the account holder. 2. Send a sign-up form for them to complete to capture their info and then send a booking voucher and invitation.

How do you implement this Instagram strategy into your business? Using a tool called ManyChat. You might remember when BOT automation first started appearing in direct messaging services, this was the hero product of ManyChat in the early days. Now it has far more sophisticated and complex offerings

1. Automated messaging: ManyChat can automate the process of sending messages to Instagram followers based on various triggers and conditions, such as user interactions or specific keywords.

2. Lead generation: ManyChat can help businesses generate leads on Instagram by capturing user information through automated conversations and forms.

3. Customer support: ManyChat can provide automated responses to common customer queries on Instagram, helping businesses provide quick and efficient support to their followers.

4. Audience segmentation: ManyChat can segment Instagram followers based on various criteria, such as demographics or previous interactions, allowing businesses to tailor their messages and offers to specific audience groups.

If you would like to set up this marketing campaign for your business, follow one of the two options here:

• Head straight to ManyChat and build your own profile.

• Outsource it to Six Underground Media and we can build the framework for you.

We recommend spending some advertising budget on implementing this campaign through META to get the best possible ROI and to ensure you’re targeting localised clients in your geographical location.

Don’t be afraid to try something new. If you do what you have always done, you will get what you have always got.

Hayley Mears.

Six Underground Media @sixundegroundmedia