EDU-TAINMENT WITH REVLON PROFESSIONAL AND AMERICAN CREW

By Louise May

This approach has attracted new audiences to their programs: those who are time-poor, those seeking inspiration, and beginners in the learning stages. Both brands worked together to create inspirational learning experiences tailored to their customers’ and salons’ needs.

Revlon and American Crew also looked outside their salons into the world of specialist educators, considering how they could create unique education programs to attract new audiences to their brands.

Hair Biz Editor Louise May chats with Geoffrey Herberg, the Education Field Manager for Revlon Professional Brands Australia, to find out more about the available education across both the Revlon and American Crew platforms.

Can you tell us about the Always On 24/7 digital training platform and how it has enhanced your educational offerings?

The Always On 24/7 digital training platform has significantly enhanced Revlon Professional’s educational offerings by providing flexible, comprehensive, and accessible learning opportunities for hair care professionals. The content of our training allows hair professionals to explore new territories and maximize talent with creativity to meet all your needs.

Versatility and accessibility 24/7 meets today’s learners’ needs regardless of location and programs offer diverse content, interactive and engaged learning, customized learning paths, and personal experiences. Users can create personalized learning paths tailored to their interests and career goals, ensuring they get the most relevant education.

The platform includes tools for tracking progress and achievements, helping professionals stay motivated and on course and keeping salon owners and managers well-informed of their progress. Upon completion of courses, professionals receive digital badges and certificates that can be displayed on social media profiles and resumes, showcasing their expertise.

And we also recently introduced new American Crew techniques specializing in men’s grooming with step-by-step videos, learning guides, and product information about our latest collection.

Can you elaborate on the diversity of educational opportunities Revlon Professional offers?

In addition to our workshops, events, and Always On platform, we also educate in our Revlon Professional salons, which offers diverse educational opportunities designed to cater to hair care professionals at all stages of their careers. Our customized programs may include Social Media, Trends Tracker, Colour Foundations, Creative Toning, and Colour Correction, among others (our core education), e-learning modules, or, as we like to call them, EDU-tainment.

These programs may also include webinars to address the challenges often faced by hairdressers in remote locations. By offering such a wide array of educational opportunities, Revlon Professional ensures that hair care professionals are equipped with the latest knowledge and skills, helping them stay at the forefront of the industry. These programs are presented by our internal educators for Revlon Professional and American Crew.

How does Revlon Professional remain at the industry’s forefront through its education programs?

Revlon Professional continues to lead the industry through its comprehensive and innovative education programs, focusing on several key areas. The brand employs highly experienced and renowned industry experts to lead its education programs. These instructors provide valuable insights and hands-on training that elevates participants’ skills.

What is your approach to education at different levels across the hairdressing industry?

Our educational approach caters to apprentices, beginners, intermediate and advanced hairdressers and barbers, ensuring comprehensive growth at each stage. As a company, our role is to support the salon, whether the salon owner, senior stylist, colourist, or apprentice - everyone has a different journey.

For apprentices, we focus on core skills with extensive hands-on learning and essential knowledge about hair structure, product use, and client consultations. Beginners build on these basics, refining their techniques and beginning to explore industry trends through interactive training. Intermediate learners advance to more complex methods in the salon or by attending our specialised workshops. Continuous learning is supported through regular updates, digital resources, and in-salon education programs (our EDUtainment programs).

Let’s talk about your internal education team and the role of your workshop educators.

Internal Team: Each Revlon/American Crew internal education team member brings unique skills and perspectives to our dynamic and effective educational environment.

Geoffrey: As a seasoned educator passionate about innovative teaching methods, Geoffrey leads curriculum development as the Education Field Manager. He ensures our workshops are engaging, up-to-date, and tailored to meet the diverse needs of our participants and works with our guest artists, educators, and ambassadors to create and deliver inspiring education.

Laura: Laura loves to share her knowledge and skills by presenting informative, interactive, and inclusive salon workshops. Her approach ensures participants feel supported and empowered to achieve their learning goals.

Rhiannon: Rhiannon brings a lot of knowledge and enthusiasm to our team. She makes sure our workshop content is spot-on and always relevant. She’s also great at mentoring and supporting our educators and participants, creating a friendly and collaborative learning environment.

This team ensures that our workshops are educational, inspiring, and transformative. Our educators are passionate about helping participants grow their skills and confidence in hair artistry.

Workshop Educators: The role of our workshop educators is crucial to the success of our programs. They show participants various hair styling, cutting, and colouring techniques, ensuring everyone understands the steps involved. Our educators provide one-on-one support, helping participants practice and refine their skills with real-time feedback.

They also share valuable tips, trends, and best practices from the hair industry, helping learners stay current and inspire creativity and encouraging participants to experiment and develop their unique style. Our external educators also create a positive and collaborative atmosphere where everyone feels comfortable asking questions and learning from each other.

What innovative training resources and inspiration do you provide for today’s hairdressers, and how do your education programs support the industry’s future?

Revlon Professional incorporates interactive and hands-on learning experiences, including live demonstrations, workshops, and practical sessions. This approach enhances learning outcomes and ensures participants can effectively apply new skills. The brand leverages digital platforms to provide online courses, webinars, and tutorials.

This accessibility ensures that professionals can continue their education anytime, anywhere, keeping pace with the fast-evolving industry. With a presence in numerous countries, Revlon Professional’s education programs have a broad reach, allowing them to influence and improve hair care practices worldwide. This global perspective helps the brand stay ahead of regional trends and innovations.

How do your inspiration events and international influence inspire Revlon Professional and American Crew brands hairdressers/ barbers?

We are passionate about featuring the latest hair trends worldwide through our educational offerings. Our events keep hairdressers and barbers at the forefront of the industry. This global perspective allows them to offer fresh, trendy styles to their clients. Our Inspiration evenings feature leading industry educators and influential hairdressers/barbers who demonstrate their interpretations of trends and share their creative ideas.

Showcasing the latest products and tools from Revlon Professional and American Crew helps hairdressers and barbers stay updated with innovations that can improve their work quality and efficiency. These events bring together a diverse group of professionals, fostering a community where they can exchange ideas, tips, and inspiration. Building these connections enhances their professional growth and broadens their horizons.

Our inspirational events and international influence drive the passion and creativity of Revlon Professional and American Crew hairdressers and barbers, helping them deliver exceptional service and stay ahead in the industry.

Follow us on @revlonprofessionalaustralia Click the link in the bio to download the full 2024 Education Calendar

We are passionate about featuring the latest hair trends worldwide through our educational offerings.