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CREATE BOLDLY, LIVE BOLDLY
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WHY REVLON PROFESSIONAL IS THE PERFECT PARTNER FOR YOUR SALON
By Louise May
In the fast-paced world of hairdressing, where creativity meets the ever-evolving demands of clients, choosing the right brand partner can be the difference between ordinary and extraordinary.
For salons looking to elevate their artistry, empower their teams, and deliver unmatched results, Revlon Professional is more than just a name - it’s a commitment to creating boldly and living boldly.
The Revlon Professional Difference: Where Boutique Meets Global Power
Revlon Professional stands out in a crowded market by offering the best of both worlds.
“We’re big enough to matter, but small enough to care,” says Brook Eadie, National Sales Manager at Revlon Professional. This philosophy is what sets Revlon apart. While backed by the resources and innovation of a global beauty powerhouse, the brand maintains the agility and personal touch of a boutique company.
Brad Raper, General Manager, echoes this sentiment: “Our team is a real extension of our clients’ teams. We make ourselves very accessible and are genuinely invested in their growth.” This hands-on approach is not just a promise; it’s the foundation of how Revlon Professional operates. From top level management to the field teams, every member is committed to being there for salon partners, ensuring that they have the support and tools they need to succeed.
Empowering Salons Through Innovation and Education
At the heart of Revlon Professional’s success is a relentless drive for innovation. The brand’s research and development efforts are second to none, ensuring that every product is not only on trend but also at the cutting edge of technology. This dedication to innovation is evident in Revlon’s product offerings, each designed to meet the needs of modern salons and their clients.
The Color Excel Gloss range, for example, is a testament to Revlon’s commitment to both performance and care. This demi-permanent colour solution delivers glowing, healthy-looking hair with incredible shine - all in just 10 minutes. It’s perfect for clients seeking a quick, yet stunning, transformation. The GLOWin SYSTEM™ technology within the Color Excel range repairs the hair’s protein structure, ensuring that every strand looks and feels its best, even after colouring.
For salons that demand high-performance products with the latest in technological advancements, Magnet is another game-changer. Designed with the exclusive BondIN System, Magnet not only lifts and treats hair but also provides a 360° protective shield against external aggressors like pollution and UV exposure. It’s a comprehensive solution that empowers stylists to achieve incredible results without compromising hair integrity. But innovation at Revlon Professional doesn’t stop with products.
The brand’s commitment to education is equally strong, with platforms like Revlon Pro Always On offering continuous learning opportunities for stylists. These educational resources are designed to inspire creativity, elevate skills, and keep salon professionals at the forefront of industry trends. Whether it’s through online tutorials, in-salon workshops, or hands-on events, Revlon ensures that its partners are always equipped to deliver exceptional results.
Creating Opportunities, Building Community
One of the most exciting aspects of partnering with Revlon Professional is the access to unique opportunities that go beyond the salon chair. Creative expression is deeply ingrained in the brand’s DNA, and this is reflected in their collaborations and initiatives. Over the past few years, Revlon Professional has made waves at Australian Fashion Week, partnering with designers like Karla Spetic and St. Agni. These collaborations aren’t just about high fashion; they’re about giving salon partners the chance to showcase their skills on a major stage. It’s about taking creativity to new heights and celebrating the artistry that defines our industry.
Beyond fashion, Revlon’s Empowered Salons initiative is a testament to the brand’s commitment to community. This program is designed to foster a sense of belonging and mutual growth among salon partners. By creating a network of like-minded professionals, Revlon is helping to build a community where knowledge, experiences, and successes are shared. It’s not just about business; it’s about lifting each other up and succeeding together.
Empowerment, Creativity, Inclusivity, Performance
These aren’t just buzzwords - they’re the pillars of their brand. Revlon Professional is dedicated to empowering hairdressers to unleash their creativity and push the boundaries of their craft. Their inclusive range of products are designed to perform, delivering exceptional results across all hair types and needs.
Revlonissimo Colorsmetique - a fusion of science and beauty - offers a dual approach to colour and care, ensuring hair that’s as healthy as it is vibrant. Their advanced KERHA Complex not only strengthens hair but also delivers unmatched shine, while the extensive palette of 150 shades provides endless creative possibilities.
For those who value a clean beauty approach, Revlonissimo Color Sublime is a vegan, ammonia-free range inspired by nature. With natural origin ingredients and cold-pressed oils, it offers rich, vibrant colour while maintaining the integrity of the hair. This range, with its sustainable packaging and 51 stunning shades, is perfect for environmentally conscious salons and clients.
Nutri Color Filters take creativity to new heights with direct colour filters that allow you to tone, neutralise, intensify, or transform hair with vibrant, long-lasting results. The 3-IN-1 Insta-Pic Technology ensures intense care, colour, and shine with every application, giving colourists the freedom to experiment and perfect their art.
When it comes to combining haircare and skincare, RE/START leads the way. This dual-action range respects the scalp’s microbiome while addressing specific hair needs, from balancing the scalp to sealing the hair cuticle. With advanced ingredients and tailored solutions for all hair types, RE/START ensures that your clients leave the salon with both healthy scalps and beautiful hair.
UniqOne is the original all-in-one leave-in treatment, beloved by salons worldwide for its versatility and performance. Offering 10 benefits in one product, UniqOne simplifies hair care while delivering professional results, from heat protection to enhanced shine. The range has recently expanded to include a curl-specific version, making it even more versatile.
For creative styling, StyleMasters provides the tools to master any look. With products designed to achieve everything from sleek, smooth styles to voluminous, textured creations, StyleMasters delivers high-performance formulas with anti-humidity properties, ensuring that your styles stay impeccable no matter the weather.
Inspired by the wisdom of the sea, Eksperience scientific expertise to create high-performing haircare rituals. This vegan range nourishes and replenishes both hair and scalp, offering a luxurious, sensory experience with extraordinary results. With sustainable packaging and formulations, Eksperience is the perfect blend of nature and science.
Why Choose Revlon Professional?
In an industry where trends change at the speed of light, partnering with a brand that understands the importance of staying ahead is crucial. Revlon Professional isn’t just keeping up; they’re leading the way. Their products are not only designed to meet the needs of today’s clients but to anticipate the needs of tomorrow. By choosing Revlon Professional, salons gain access to a wealth of resources, from cutting-edge products and ongoing education to a community of empowered professionals.
But beyond the tangible benefits, it’s the philosophy of Revlon Professional that truly resonates. This is a brand that believes in the power of creativity, in the importance of living boldly, and in the value of partnership. They’re not just another supplier; they’re a partner in your success, committed to helping you write your own story in the world of hairdressing. So, whether you’re looking to elevate your colour services, explore new creative possibilities, or simply provide your clients with the best in haircare and styling, Revlon Professional is the partner you’ve been searching for. Together, let’s create boldly and live boldly—because in this industry, there’s no other way.
