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KEVIN.MURPHY’S PHILOSOPHY OF SUSTAINABILITY AND INNOVATION
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By Louise May
In an era where beauty meets sustainability, KEVIN.MURPHY has forged a distinctive space, blending high-performance haircare with eco-conscious practices. The brand’s ethos revolves around fashion, performance, and environmental responsibility, making it a trusted choice for those who seek to maintain hair health without compromising on eco-friendly values. Inspired by skincare, KEVIN.MURPHY products are designed to strengthen and nourish hair while remaining kind to the environment.
Among KEVIN.MURPHY standout offerings is the COLOR.ME range—a professional colour line that delivers stunning, natural results while being free from harsh chemicals such as ammonia and PPD. The addition of Effortless Naturals, a range of muted tones designed to neutralise unwanted warmth, is a game-changer in the world of hair colour. These shades not only complete the COLOR.ME and GLOSS lines but also reinforce KEVIN.MURPHY’s dedication to sustainability, offering sophisticated tones that prioritise hair and scalp health.
To understand how COLOR.ME is transforming salons, Hair Biz editor Louise May spoke with three KEVIN.MURPHY partner salons, The Salon Edit, Fuchs Hair and Paloma Salon, about their experiences working with the brand.
Meet The Salon Owners
Co-owned by Chrystalla Dimarelis and Kayla Tzavellas, The Salon Edit is a luxurious, low-tox salon renowned for its focus on high-end beauty services, innovation, and sustainability. With over two decades of combined experience, the salon is known for its commitment to hair health.
Alex Fuchs, the director of Fuchs Hair in Sydney, is a leader in the Australian hairdressing scene. His salon stands out for its commitment to sustainability and exceptional service, all while using eco-conscious products like KEVIN.MURPHY to align with their values.
Paloma, founder and sole owner of Paloma Salon, is partial to the thrill and challenge of operating a dynamic business. A seemingly endless reservoir of energy. Paloma is as famous for her passion and drive as she is for her impeccable cuts.
SALON EXPERIENCES WITH KEVIN.MURPHY
What drew you to partner with KEVIN.MURPHY, particularly the COLOR.ME range? How does it align with your salon’s philosophy and values?
The Salon Edit: We were drawn to KEVIN.MURPHY because their values align perfectly with ours. The COLOR.ME range is ammonia and PPD-free, which is essential for us as a low-tox salon. It allows us to provide high-quality services that are safe for both our clients and the environment. KEVIN.MURPHY’s dedication to sustainability and natural ingredients fits perfectly with our commitment to offering beauty without compromise.
Fuchs Hair: At Fuchs Hair, we’re passionate about sustainability and creating a warm, inviting space for our clients. KEVIN.MURPHY aligns with everything we stand for—sustainability, innovation, and inclusivity. The COLOR.ME range, which combines natural ingredients with high performance, allows us to offer colour services that are gentle on both the hair and the environment, which is a huge benefit for us.
Paloma: We love that COLOR.ME aligns with the Paloma ethos, it’s kind to the planet and cares, nurtures our client’s hair with a strong emphasis on fashion and performance
How has the Effortless Naturals extension in the COLOR.ME range enhanced your ability to meet client expectations, particularly in achieving neutral, muted tones?
The Salon Edit: The Effortless Naturals range has been a game-changer, especially for our European clientele who often struggle with brassy tones. These muted shades allow us to neutralise unwanted red undertones, creating natural, sophisticated results that our clients love. It’s all about offering them a subtle, refined look, and this range gives us the precision we need.
Fuchs Hair: Effortless Naturals has made a huge difference for us as well. The new shades are perfect for neutralising warmth, particularly in blonde and darker shades. It allows us to achieve natural, muted tones that our clients ask for, and we’ve found that the colours last longer without fading back to brassiness, which is key for us.
Paloma: Effortless Naturals takes care of all our neutralising of warm tones and provides our other guests with super cool iridescent blonde tones and natural rich brunettes
How important is the natural ingredients aspect of KEVIN. MURPHY’s COLOR.ME range to both you and your clients?
The Salon Edit: It’s incredibly important to us and our clients. The natural ingredients in the COLOR.ME range, including the new Effortless Naturals, align perfectly with our philosophy of offering low-tox services. Our clients trust that the products we use are effective but also gentle on their hair and scalp, and free from harmful chemicals. This ethical approach sets KEVIN.MURPHY apart.
Fuchs Hair: Natural ingredients are a priority for our clients, especially in a world where consumers are more conscious of what’s in the products they use. KEVIN.MURPHY’s ability to balance high-performance results with naturally derived ingredients is what sets them apart in the market. Our clients immediately noticed their hair was healthier and stronger after we switched to COLOR.ME.
Paloma: COLOR.ME is so kind on the scalp whilst colouring, and we love that we have confidence that the quality of the hair will be superior after the service
How does the ammonia-free formula in COLOR.ME impact the health and feel of the hair?
The Salon Edit: The ammonia-free formula in COLOR.ME has been a huge benefit to us and our clients. It maintains the softness and natural feel of the hair, even after repeated colouring. Clients have noticed their hair feels healthier, with enhanced shine and strength, and they love that we’re using fewer chemicals in their treatments.
Fuchs Hair: I was impressed with how the ammonia-free formula doesn’t compromise on performance while keeping the hair healthy and shiny. Our clients frequently comment on how their hair feels rejuvenated after a colouring service with COLOR.ME. It’s a big win for both stylists and clients, as we can achieve great results without compromising the integrity of the hair.
Paloma: Being ammonia free we find COLOR.ME enhances a naturalness that is hard to find with other brands, also our team enjoy an odour free environment being a non-ammonia colour.
How do the COLOR.ME products, including the Effortless Naturals, support your creative vision in the salon?
The Salon Edit: What we love most about the COLOR.ME range is its versatility. Whether we’re working with the muted tones of Effortless Naturals or toning our blondes with the GLOSS range, the results are consistently stunning. It gives us the flexibility to create personalised looks for each client while maintaining their hair’s health.
Fuchs Hair: For us, creativity is key. The versatility of COLOR.ME means we can create almost any shade we want without mixing multiple products. The range is extensive, and the toners are ready to use, which simplifies the process for our team. We’ve been able to achieve stunning results with both blondes and brunettes, thanks to the direction and flexibility of COLOR.ME.
Paloma: We love that COLOR.ME can provide our clients with the gorgeous looks you see in KEVIN.MURPHY campaigns added by the Paloma vision to create our client’s best hair yet. Now that we have such cool reflects with the Effortless Naturals range, we find our clients are keeping their hair cooler for longer, and that is a win with a busy lifestyle.
KEVIN.MURPHY’s COLOR.ME range, including the Effortless Naturals, is more than just a collection of hair colour products—it embodies the brand’s philosophy of sustainability, innovation, and high performance. For salons like The Salon Edit, Fuchs Hair and Paloma Salon, this range has become a cornerstone in delivering beautiful, natural results while prioritising both the health of their clients and the planet.
@kevin.murphy.australia
@thesalonedit @fuchshair @paloma_salon
