Cutting Through The Noise: How To Make Your Hair Brand The Easiest Choice For Customers.

By Sarah Garner

We live in a world where endless choices are at our fingertips—scrolling, swiping, and clicking away as we sift through a million brands all vying for attention. It’s a digital jungle out there, and customers? Well, they’re tired. Like, “I can’t even with this anymore” kinda tired.

So, the real question is: How do we make it a no-brainer for them to choose us?

Let’s dive into the modern branding debacle, with a blow dryer in one hand and a solid strategy in the other.

There’s no denying it, being a standout brand is tougher than nailing the perfect balayage. The internet has transformed what used to be a simple search for a haircut into a neverending cascade of choices, like a neverending conditioner bottle (seriously, how does it never run out?). The result? People get overwhelmed and, in the end, either pick something familiar or just say, “Nah, maybe tomorrow.”

In this fast-paced, everything-at-your-fingertips world, traditional branding methods just aren’t enough. Standing out isn’t about flashy logos or catchy slogans anymore, it’s about creating genuine connections and offering something real that speaks directly to your customer’s heart (and hair!).

Less Time, More Choices: What’s a Brand to Do?

Here’s the kicker; your clients aren’t just looking for any salon or hair product. They’re looking for a brand that gets them, simplifies their decision-making and maybe even throws in a little extra joy (because who doesn’t need more joy?). With decision fatigue creeping in, customers either stick with what they know or opt out altogether.

So, here are a few juicy questions we should be asking ourselves:

1. How do we make our brand the easiest decision they’ll make all day? (Think of it like choosing a fresh set of foils over a bad box dye—no brainer, right?)

2. What makes our brand shine brighter than a freshly glossed mane?

3. How do we create that unforgettable spark that makes our brand stick, long after they’ve left the salon?

The secret lies in a killer brand strategy. It’s all about truly understanding your audience; what makes them tick, what keeps them up at night (besides scrolling through cringe hair tutorials) and how your brand can swoop in and save the day. We’re not just here to be another salon or product; we’re here to be the go-to that makes life a whole lot easier.

So, what is brand strategy really? Imagine it’s the ultimate hairstylist’s toolkit, it’s your game plan for defining your unique value, creating a story your audience will tell for you and ensuring that story stays as consistent as a good fringe trim.

Here at Digital Bloom, we believe in the power of a solid strategy, which includes a few key elements:

- Purpose: Why are we here beyond just making a dollar?

- Customer Understanding: Really digging into what your audience wants (because nobody needs another “we-do-everything” brand).

- Unique Value: Figuring out what makes you the choice in a sea of sameness.

- Emotional Connection: Building bonds that last longer than that root touch-up.

- Consistency: Making sure every interaction feels like “you” (no brand identity crises here, thanks!).

- Adaptability: Because in a world that changes faster than seasonal hair trends, you need to stay fresh and relevant.

This isn’t just about looking good (although, let’s be honest, that helps); it’s about making your client’s life easier, attracting rockstar team members, guiding leadership and setting yourself apart from all the noise.

The Purpose & Goals of a Brand Strategy

So, why does a hair business even need a brand strategy?

- For customers: To make their choice easypeasy. We want them to know exactly why you’re the one, whether it’s for a killer haircut, next-level products or an unforgettable experience.

- For employees (current & future): To make working for you feel like they’ve found their forever salon home.

- For leadership: To highlight what really matters and where the business should focus its energy.

At the core of your brand strategy is this big goal: to communicate your unique value so clearly that it feels like a no-brainer for customers and staff to choose you. It’s not about blending in; it’s about making sure that when people think of hair, they think of you— the stylist, the salon, the brand that just gets them.

Your brand strategy is the heartbeat that powers everything else—your product, delivery, people and marketing strategies. By nailing that core message, you ensure that every part of your business is aligned, consistent, and, most importantly, irresistible.

Ready to bloom? Let’s make your brand the choice.

Contact Digital Bloom via their website www.digitalbloom.com.au

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.