2 minute read
YOVANKA LORIA EXTENSIONS COLLAB TOUR
Yovanka Loria Extensions took their highly-anticipated hair extensions education and styling concepts on the road in September 2024 in a collaborative Roadshow –More Than Just Hair.
The Melbourne & Queensland events brought together stylists, educators and industry professionals, whilst also welcoming two US guest artists – Anianne Rivera & Sarah Goode – as an essential part of the lineup!
The Melbourne event which attracted 16 attendees was hosted at Telleish Hair Studio, followed by the Queensland event hosted at Botanica By Collective Space, which welcomed 11 attendees.
Each event elicited an electric atmosphere brimming with creativity, passion, and collaboration, yet was purposefully an intimate and impactful experience.
The YL Education team – comprising Yovanka Loria, Olivija Dejanovic, Emma Sorensen, and Justine Eve of Eve the Salon – showcased the award-winning YL Hidden Bead Method and provided live demonstrations on the application of YL Extensions.
Guests were captivated by hands-on installations with models featuring both wavy and straight hair textures, along with live demonstrations on custom colouring, styling techniques, and an exclusive look at the latest YL Wavy Texture Collection.
The talented US guest educators - Ani Rivera (Owner, Mourning Hair & Marketing/Branding expert) and Sarah Goode (Hair Extension Expert & BLEND Cutting Education) - shared their expertise in advanced weft colouring, blend cutting, social media strategies, and content creation.
Their contributions elevated the event offering fresh insights into the hair industry, continuous education, and contemporary social media management.
The Roadshow was thrilled to be sponsored by Haircare Group Australia, with each attendee receiving a thoughtfully curated gift bag featuring incredible education sponsors: Evo Hair, Haircare Group, Comfortel Furniture, Foil Queen Foils, Yovanka Loria Extensions, Mourning Hair, Coach Ani, and Caitlin Muir Coaching.
“The idea behind the Roadshow was to encourage a conversation around hair extensions that creates an entirely new business model. Everything - from micro weft hair extension installation to custom colouring, cutting, styling, aftercare, and social media & marketing business strategies – was supported by such amazing creatives and brands.”
