Meet 2024 AMBA Best Customer Care Winners GUYS GROOMING

By Louise May

In the heart of Perth’s CBD, where the pace is fast and professionalism is paramount, there’s a sanctuary dedicated to the modern man—Guys Grooming. More than just a barbershop, this premium grooming lounge redefines what it means to look and feel your best, offering an experience that blends luxury, precision, and unparalleled customer care.

Owned and operated by dynamic duo Rebecca and Nathan Ahern, Guys Grooming was born from a vision to create a space where men could access high-quality grooming services in an environment tailored specifically for them. In a world where self-care is often synonymous with female-focused spaces, Guys Grooming has rewritten the script, proving that attention to detail and a personalised experience are just as crucial for men.

Their commitment to excellence was recently recognised at the 2024 Australian Modern Barber Awards, where Guys Grooming took home the prestigious Best Customer Care award. This accolade reflects the business’s dedication to crafting a seamless and sophisticated client experience, from the moment a client walks through the door to their final finishing touches.

The Ultimate Grooming Experience

Step into Guys Grooming, and you’re instantly welcomed into a haven of masculine sophistication. The space is stylish yet unpretentious, designed to be luxurious without feeling overdone. With 430 square meters of purpose-built grooming excellence, it’s a world away from the traditional barbershop, offering an experience that is as refined as it is comfortable.

The journey begins in their private bar and lounge area, where clients are greeted by a dedicated reception team and invited to enjoy a complimentary drink. Whether it’s a coffee to kickstart the day or something stronger to unwind, this touch of hospitality sets the tone for an experience unlike any other.

What follows is not just a haircut, shave, or skincare treatment—it’s a service delivered with precision and care. Their team of 17 expert professionals, spanning barbers, hairdressers, and beauty therapists, are highly trained not only in their craft but in providing a customer-first approach that keeps clients coming back time and again.

Precision, Professionalism, and Personalisation

Guys Grooming has perfected the balance between efficiency and indulgence. Their seamless service delivery is powered by behind-thescenes coordination, ensuring that every moment of the client’s visit flows smoothly. One standout feature is their use of body-worn pagers, a gamechanger that allows the team to communicate without disrupting the atmosphere. This means no awkward interruptions—just an experience that feels effortless and entirely focused on the client.

Understanding that a truly exceptional grooming service goes beyond the cut, Guys Grooming places immense value on education and tailored advice. From product recommendations to at-home grooming tips, their team ensures every client leaves not only looking great but with the knowledge to maintain their style between visits.

A Space Designed for the Modern Man

Creating an environment where men feel comfortable is at the core of Guys Grooming’s ethos. Their interior is deliberately masculine yet inviting—think deep tones, rich textures, and refined lighting that exudes understated luxury. There are no floral arrangements or over-the-top décor choices, just a space designed to make clients feel at ease while receiving world-class grooming services.

Beyond the barber chair, their grooming lounge includes 12 barber stations, 5 wash basins, 7 private treatment rooms, an infrared sauna, and full shower and bathroom facilities. Whether it’s a simple cut or a full grooming experience including facials, waxing, or massage, everything is curated with precision and client comfort in mind.

Customer Care That Goes the Extra Mile

What truly sets Guys Grooming apart is their unwavering commitment to customer care. Winning Best Customer Care at the Australian Modern Barber Awards wasn’t just about what happens inside the shop—it’s about how they make their clients feel before, during, and after each visit.

They’ve made booking easy, offering multiple touchpoints including online scheduling, social media communication, email, and phone bookings. Clients receive friendly SMS reminders for upcoming appointments, ensuring they never miss their next grooming session. After their visit, new clients receive a personalised followup message, reinforcing the brand’s commitment to building lasting relationships.

The loyalty program is another testament to their customer-first approach. Regular clients are rewarded on their 10th visit with free services, a way of giving back to those who continue to trust Guys Grooming with their grooming needs.

Adapting and Innovating in Challenging Times

Success doesn’t come without challenges, and Guys Grooming has faced its fair share. The economic downturn, rising interest rates, and the ongoing work-from-home trend have all impacted foot traffic in the CBD. But rather than standing still, they innovated.

One of their key strategies was launching a pre-purchase package campaign, allowing clients to buy two facials or massages and receive a third free. This not only provided immediate revenue but also kept clients engaged with the brand.

Additionally, Guys Grooming expanded their service offerings by introducing Hair Systems, a game-changing solution for men experiencing hair loss. This premium service brought in a new demographic while also allowing the business to offer higher wages to its highly trained staff, further cementing their position as a leader in the industry.

The Future of Guys Grooming

With a stellar reputation, a dedicated client base, and a commitment to raising the bar, the future for Guys Grooming is brighter than ever.

Their ethos—“To build confidence through professional grooming services, products, and advice in a comfortable and customer-focused environment, built specifically for men”—continues to guide them as they look toward even greater success.

Winning Best Customer Care was not just an award; it was a validation of everything Guys Grooming stands for. It’s proof that their client-first philosophy, innovative service delivery, and unwavering commitment to excellence make them a leader in the Australian men’s grooming industry.

So, whether it’s a fresh cut, a precision shave, or a moment of selfcare, Guys Grooming isn’t just about grooming—it’s about confidence, experience, and impeccable service. And in Perth, there’s simply no place like it.

@guysgrooming