Why Every Therapist and Business Owner Needs A Personal Brand – And How To Build It!

By Tamara Reid

Let’s talk about something that can completely change the way people see you and your business: your personal brand. I know, it sounds like one of those marketing-girlie words that gets thrown around a lot but stick with me - it’s genuinely important.

Whether you’re a therapist, a salon owner, or running your own clinic, having a personal brand is like giving yourself a little spotlight in a big, crowded room. It’s how people know who you are, what you’re great at, and why they should trust you. And the best part? It’s not as complicated as it sounds to build one. Let’s dive into why it matters and how you can get started.

Why You Need a Personal Brand

1. It Helps You Stand Out

Let’s be real: the beauty and wellness industry is packed. Everyone’s trying to grab attention, and clients have endless options. Building a personal brand helps you cut through the noise. It’s your chance to say, “Hey, I’m not just another therapist—I’m the expert in this.” It could be skin health during menopause, holistic treatments, or that signature massage technique only you offer. When you put yourself out there, people start to associate your name with your niche, and that makes you stand out.

2. It Builds Credibility

Think about the people you look up to in our industry - they all have one thing in common: credibility. They’ve taken the time to show what they know and how they can help. When you build a personal brand, you’re not just telling people you’re good at what you do - you’re showing them. Sharing your expertise, your journey, and even your opinions online can make a huge difference in how people perceive you.

3. It Gets You Noticed by the Right People

Here’s the thing about having a strong personal brand: it makes opportunities come to you. Media, collaborations, speaking gigs—they all start with people knowing who you are and what you’re about. Editors and brands aren’t going to guess that you’re an expert; they need to see it. If your personal brand is clear and consistent, it makes it so much easier for the right people to find you and say, “I want to work with them.”

How to Build a Personal Brand

So, how do you actually do this? Good news—it’s easier than you think.

1. Show Up on Social Media (as You, Not Just Your Business)

This is a big one. Your personal brand is about you, so it’s important that people get to know the person behind the treatments. Start by creating accounts under your name (not just your business name) and share content that highlights your expertise. Think of it as building trust with your audience.

Share tips, behind-the-scenes moments, client success stories (with permission!), or even what inspires you. People want to connect with a person, not a faceless business. The more they see you, the more they’ll trust you.

2. Find Your Niche and Stick to It

If you try to talk to everyone, you’ll end up talking to no one. What’s your thing? What do you want to be known for? Maybe it’s acne solutions, stress-relieving facials, or helping women feel confident during menopause. Whatever it is, lean into it.

Your niche is what sets you apart. It’s tempting to post about a million different things, but staying focused helps people understand exactly what you’re an expert in. They’ll come to you because they know you’re the go-to person for that.

3. Be Consistent (and Show Up Regularly)

Here’s the tough-love part: building a personal brand takes time, and consistency is non-negotiable. This doesn’t mean you have to post every day, but you do need to show up regularly. Whether it’s once a week or three times a week, pick a schedule you can stick to and keep at it.

And don’t stress about being perfect! People love realness. Share your wins, your challenges, and even the little moments that make you passionate about what you do.

At the end of the day, your personal brand is about letting people see the real you—the one who’s passionate, skilled, and genuinely loves what they do. It’s how you build trust, stand out in the industry, and attract amazing opportunities.

So, if you haven’t started building your personal brand yet, now’s the time. Show up as yourself, find your niche, and be consistent. I promise, it’ll be worth it.

@tamarareiddd