CWB MAGAZINE JANUARY/FEBRUARY ISSUE 98

A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS

Incorporating

SCHOOLWEAR BUYER:

BUBBLE LONDON Exclusive preview of this season’s show CLASS OF 2016 Showcase of a/w 16 collections MINI MODA Preview of Moda Footwear’s comprehensive line-up of kids’ footwear

www.cwb-online.co.uk January/February 2016 Issue 98 £9.95

katetparkerphotography.com

Be discovered...

LONDON

31 January & 1 February 2016

Register for your free ticket at bubblelondon.com B U B B L E LO N D O N . C O M

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CONTENTS | WWW.CWB-ONLINE.CO.UK

CONT ENTS:

33

16 62

14 REGULARS

FEATURES

05: Comment

18: If you don’t know the question, how can you find the answer?

Thierry Bayle of Global Fashion Management considers the issue of problem solving in retail and offers top tips to improve cash flow

06: News 08: NCWA 10: Open for business Legal and business advice plus industry opinion 14: Retail Therapy Store profiles and retail news 16: Brands to Watch Editor’s pick of brands 28: Style guide Hoodies and sweatshirts 30: Laura loves The coolest products for kids 74: Talking point: Pearl Lowe, founder and designer of Petite Pearl Lowe

20: Sound Advice Why music is so crucial in business and how to maximise the effect of sound in-store 22: A new lifestyle choice Emile et Rose launches new collections and marketing strategies as it embarks on becoming a lifestyle brand 24: Twenty Questions Q&A with Amanda Evans, winner of the Best Kids’ Independent Store in the CWB Independent Retail Awards 2015 26: Joules interview Joules’ commercial and international wholesale director, Kara Groves, on the strategies behind the brand’s success

33: Bubble London Exclusive preview of the a/w 16 edition of the show 48: Class of 2016 A/w 16 collections 62: Mini Moda Preview of Moda Footwear’s comprehensive line-up of kids’ footwear SCHOOLWEAR 67: News 68: The heart of schoolwear For schoolwear suppliers looking to invest further in social responsibility and charity partnerships, CWB highlights three charities appealing for support from the school uniform sector in 2016 Cover: Dress: Le Mu info@le-mu.co.uk www.le-mu.co.uk Hair bow: Little Annie-Bets 07792 005309 www.littleanniebets.com JANUARY/FEBRUARY 2016 - 03

COM MENT: Happy New Year, CWB readers. With a fresh year ahead posing opportunity for new ventures and concepts, this issue, we are all about what’s new.

First and foremost, we are focusing on the new season, and in advance of the a/w 16 trade shows have provided an early insight into what it has to offer. Our school-prom themed photo shoot, Class of 2016, pulls together some of the key trends of the season on page 48.

We noticed a distinct nod to the traditional for a/w 16, with many brands focusing on classic colour palettes, sumptuous fabrics and timeless cuts. Our extensive Bubble London preview on page 33 provides further collection news, as well as a lowdown on what the show has to offer for a/w 16, including a host of new features and collaborations.

A brand who is testing new waters this season is leading British babywear label Emile et Rose. I visited the brand’s headquarters in Topsham, Exeter, late last year. There, I met the people and saw the working behind the company and learned from Emile et Rose’s creative director, Sharon Beardsworth, of additional collections being introduced as the business moves in a fresh direction. You can read all about the brand’s new ranges and strategy in our feature, A new lifestyle choice, on page 22.

When it comes to business, remaining competitive and sustaining growth, all while trying to improve cash flow, is no mean feat.

Equally, neither is knowing exactly which areas of your business you should be focusing on, where you should be looking more closely, and most importantly, how any potential issues can be fixed. Retail expert Thierry Bayle of Global Fashion Management specialises in problem solving in retail and has some tried and tested methods of helping retailers identify business weaknesses and some top tips on how to resolve them. So, if your New Year’s resolution is to fix a niggle in your business, take a look at Bayle’s report – If you don’t know the question,

Editor Laura Turner laura@ras-publishing.com Contributors Isabella Griffiths isabella@ras-publishing.com Christina Williams christina@ras-publishing.com Victoria Jackson victoria@ras-publishing.com Editorial assistant Rebecca Jackson rebecca.jackson@ras-publishing.com Designers Michael Podger mick@ras-publishing.com Clive Holloway clive@ras-publishing.com James Lindley james@ras-publishing.com Richard Boyle richard@ras-publishing.com Sales executive Fiona Warburton fiona.warburton@ras-publishing.com Subscriptions data@ras-publishing.com Head of childrenswear Lindsay Hoyes lindsay@ras-publishing.com Editorial director Gill Brabham gill@ras-publishing.com Marketing director Stephanie Parker stephanie@moda-uk.co.uk Managing director Colette Tebbutt colette@ras-publishing.com Reprographics/printing Image Data Group Ltd 01482 652323

CWB is published 6 times per year by RAS Publishing Ltd, The Old Town Hall, Lewisham Road, Slaithwaite, Huddersfield HD7 5AL. Call 01484 846069 Fax 01484 846232 www.cwb-online.co.uk Copyright© 2016 CWB Magazine Limited. All rights reserved.Reproduction of any written material or illustration in any form for any purpose, other than short extracts for review purposes, is strictly forbidden. Neither RAS Publishing Ltd nor its agents accept liability for loss or damage to transparencies and any other material submitted for publication.

COMMENT | WWW.CWB-ONLINE.CO.UK

how can you find the answer? – on page 18.

Speaking of retailers, don’t miss our new, regular 20 Questions With interview, which we will see us delve into the backgrounds of our six CWB Independent Retail Award Winners.

This issue we start with Amanda Evans, owner of Your Children’s Wardrobe and winner of the Best Kids’ Independent Store Award. You can read her interview on page 24.

In schoolwear we look at the issue of corporate charity partnerships, highlighting three appeals targeted specifically towards the UK schoolwear industry. Many schoolwear suppliers and retailers already do a great deal of work for charitable causes but, should you be looking for a new cause to support in 2016, head to page 68 to discover how you may be able to help.

As I sign off for January/February, I wish you a successful season and look forward to seeing as many of you as possible at the trade fairs over the coming weeks.

Laura Turner Editor

CWB is a joint venture between RAS Publishing and the National Childrenswear Association.

A Buyer Series Fashion Business Publication CWB is a fashion business publication produced by RAS Publishing Ltd. Other titles include WWB and MWB. RAS Publishing is an ITE Group company.

JANUARY/FEBRUARY 2016 - 05

NEWS | WWW.CWB-ONLINE.CO.UK

CWB NEWS: 7AM ENFANT TARGETS UK TRADE Award-winning US baby outerwear brand 7AM Enfant is now available to UK trade.

The brand, which is being distributed in the UK by Ridgebacks International, offers a wide selection of versatile, stylish and urban baby essentials and stroller accessories.

Bestsellers include the Blanket 212 Evolution and the 3-in-1 Pookie Poncho carrier, which seamlessly adapts to a car seat, stroller or carrier.

The full collection is available to view at www.7amenfant.co.uk —

UKFT APPOINTS NEW CEO The UK Fashion & Textile Association (UKFT) has appointed Adam Mansell to the role of chief executive officer, taking over from John Miln who is stepping down this month. Mansell is currently director of special projects at UKFT, as well as a director of Wulff Consultancy, a bespoke consultancy for the fashion and textile industry and has recently been elected as President of Ginetex, the organisation that owns the trademarked care labelling symbols. As of January 2016, Mansell will also be a Liveryman of the Worshipful Company of Framework Knitters.

With experience representing all aspects of the fashion and textile supply chain, Mansell has links to every part of the industry, from design, fabric and component suppliers to wholesalers, brands, manufacturers and retail.

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LIBERTY FABRICS EXCLUSIVELY FOR CHILDRENSWEAR This season, Liberty Fabrics is launching The Garden of Dreams, its first ever capsule collection of fabric designs created exclusively for the childrenswear market.

Inspired by a compilation of poems entitled A Child’s Garden of Verses by Robert Louis Stevenson, the author of Treasure Island, the 15-print collection is available in three original Liberty colourways designed specifically for children. Highlights include delicate florals and eye-catching geometrics.

The Garden of Dreams will officially launch at Premiere Vision, Paris, in February.

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MORE REASONS TO VISIT BUBBLE LONDON

HARROGATE NURSERY EVENT RETRACTS CONSUMER DAY UK nursery trade exhibition Harrogate International Nursery Fair has withdrawn its decision to open to the general public at its forthcoming edition in March. The event’s proposal of allowing consumer access on the final day of the show was in response to manufacturers and suppliers exhibiting at the show stating they wanted “greater consumer reach”.

“We explored the possibility of opening to the general public on the last day of the show for the first time in 2016,” says show organiser, Adrian Sneyd. “However, after the initial announcement, exhibitor response to a consumer day was less enthusiastic, and together with the additional resources and logistics required to make the concept a success, it was decided it is not viable.”

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Bubble London will bring visitors a host of exciting new features when it returns to the Business Design Centre on 31 January and 1 February.

The show has revamped its seminar programme for a/w 16, introducing a series of unique panel discussions with industry experts.

The first, Mothers Mean Business, will see Baby and Little London editor Kate Finney take to the stage with Jasmine Guinness, Pearl Lowe and Caprice, while an exclusive Buyers Guide is set to feature Fiona Coleman and Daniele Sismondi of Brand Stable, Melanie Cassell from Fenwick and Nickey Thrussell from Elias & Grace.

Bubble has also teamed up with parenting website My Baba, which will be running children’s activities in a special My Baba Hub. Confectioners Spun Candy, meanwhile, will be showing visitors how to create their own traditional sweets.

After inviting a host of industry experts to create a character for its next collection, Rising Star finalist From Babies with Love will be giving visitors the chance to vote for their favourite design which will go into production.

Finally, the show will be playing host to the winners and judges of CWB’s inaugural Independent Retail Awards.

For further information, or to register as a visitor of the show, visit www.bubblelondon.com —

BLADE & ROSE GROWS OFFER British children’s label Blade & Rose, which specialises in leggings and accessories, has added a new range of tops to its offer for 2016.

Made from 100 per cent cotton, the tops can be paired with Blade & Rose’s trademark leggings, which feature designs on the bottom, as well as with the brand’s socks, bibs and hats.

Designs for the new tops include a rocket, robot, bunny and bow, kitten and bow, a heart and a camera. Sizes are 3-6 months, 6-9 months, 9-12 months, 12-18 months and 18-24 months.

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JANUARY/FEBRUARY 2016 - 06

NEWS | WWW.CWB-ONLINE.CO.UK

NEW MEASUREMENT DATA FOR CHILDRENSWEAR

FRUGI LAUNCHES TOYS Organic childrenswear label Frugi’s a/w 16 collection includes the introduction of The Frooglies, its first-ever cuddly toy collection.

Launched to provide retailers with a more significant gift offering, characters in the brand’s new toy range are Dash, Giggles and Doodle – a leopard, giraffe and crocodile.

Made with soft, high quality materials, The Frooglies offer infants different sensory textures via their mixture of materials, including 100 per cent organic velour and corduroy. Additionally, the Giggles character has a crinkly rainbow mane, Dash has crinkly ears and Doodle has crinkly spikes along his back. Continuing the company’s ethical stance, The Frooglies are stuffed with recycled polyester.

Building on The Frooglies toy collection, Frugi is also offering matching outfits, including rompers, dresses and tops for both babies and children, as well as baby comforters featuring the characters.

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Apparel business expert Alvanon and leading sizing research company Select Research have launched the infant phase of the Shape GB children’s sizing survey. The announcement comes after a 12-month body shape survey during which over 650 infants aged between one month and four years were measured.

Richard Barnes, CEO and founder of Select Research says, “The nationwide sample included Caucasian, Afro-Caribbean, Asian, eastern European and other nationalities to ensure that the sample was representative of the current ethnic differences.”

As well as new size tables, the measurement data has been used to create morphologically representative technical fit mannequins and pattern block tools, enabling brands to design the best fitting garments for babies and toddlers.

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CYBERJAMMIES LAUNCHES MINIJAMMIES This season sees nightwear brand Cyberjammies launch Minijammies, a collection of children’s sleepwear that includes designs to complement the brand’s women’s and men’s collections.

Minijammies caters for boys and girls aged 4-5 years up to 12-13 years. Key pieces within the stylish, high quality collections include a revere woven PJ set, a knit top and woven pant PJ set, a fully knitted PJ set and minishirts for girls. The collection will be showcasing at trade shows for a/w 16, including Moda and Indx.

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MARC BOLLAND EXITS M&S Marks & Spencer’s chief executive officer, Marc Bolland, has announced his retirement from the high street department store following disappointing Q3 results. Bolland indicated his wish to retire from his role after six years at the helm of M&S, and is set to leave in April. He is to be succeeded by Steve Rowe, executive director of general merchandise.

“It’s been a huge honour to lead one of Britain’s most iconic companies,” says Bolland.

“I am delighted to hand over to Steve Rowe as my successor. I have worked closely with Steve for six years and I am convinced that he will be a great leader for Marks & Spencer. I would like to thank all my colleagues and the Board for being so supportive of the drive to prepare M&S for the future. I am proud to leave such a large group of talent behind in the business.”

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NEWS IN BRIEF

SNÜZ EXPANDS RANGE EMU AUSTRALIA PARTNERS WITH WATERAID In conjunction with its largest waterproof collection for 2016, men’s women’s and children’s footwear brand Emu Australia has announced a global partnership with WaterAid, an international charity that works to improve access to safe water, hygiene and sanitation.

“It’s an exciting time for the brand as we introduce more breadth and fashion elements to our collection,” says Emu Australia’s MD, Paul Neate. “Partnering with WaterAid is also an important step for us. We know our globally connected consumers care deeply about issues such as safe water for people in the poorest countries, as we do.”

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SUNUVA STRENGTHENS TEAM Luxury children’s swimwear and beachwear brand Sunuva has appointed Marc Erlich as UK, Ireland and Europe wholesale manager to help expand and drive the brand to the next level throughout 2016. Erlich brings a wealth of experience to the role and will focus on scaling the business for growth, seeking new business opportunities and capitalising on Sunuva’s already established leading market position.

Nursery brand Snüz, which launched in 2015 with the SnüzPod Bedside Crib, has introduced a collection of complementary products for styling babies’ sleep spaces entitled the Designz collection.

Made from 100 per cent cotton, Designz includes a complete three-piece bedding set for the SnüzPod, but which also fits Chicco’s Next to Me and standard size cribs. The new product range also includes a reversible blanket to be sold separately and fitted sheets, available in three sizes including crib, Moses basket/pram and cot bed.

“The stylish new collection of Snüz bedding and accessories allows retailers to upsell with every SnüzPod Bedside Crib,” says the brand’s co-founder, Mark Nicholls.

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UK BUSINESS INCOME GROWTH SLOWS UK businesses have seen a 24 per cent rise in annual income growth since 2010, according to the latest Barclays SME Income Index.

Yet analysis of the current Barclays account levels of small and medium sized enterprises (SMEs) in 2015 showed that yearon-year the annual growth rate of business income has slowed, from a high of 8 per cent in 2014, the biggest in 14 years, to 4 per cent. However, continued SME growth is projected for 2016.

SHOPPING CENTRE INVESTMENT FALLS Annual investment in shopping centres is predicted to reach £4.3billion, falling short of 2014’s nine-year high, according to research from CBRE. While UK shopping centres enjoyed their annual Christmas sales pickup, total investment for 2015 is set to have dropped 23 per cent below 2014’s volume of £5.3bn.

Private equity has dominated the landscape in 2015, accounting for 46 per cent of all acquisitions across 26 transactions.

JANUARY/FEBRUARY 2016 - 07

NCWA NEWS | WWW.CWB-ONLINE.CO.UK

NCWA NEWS: The latest news from the National Childrenswear Association EXECUTIVE DIRECTOR’S COMMENT: The autumn/winter edition of Bubble London (Sunday 31 January and Monday 1 February) will shortly be upon us, with all that it offers to manufacturers/suppliers, retailers and agents. You may have noticed that I have not said “exhibitors” and “visitors” – but this is intentional, as Bubble London has so much to offer to all those involved in the childrenswear industry.

As the showcase for all that is best in UK childrenswear, Bubble London will give everyone a taste of the trends for a/w 16, in styles, colours and fabrics. Retail visitors will, therefore, be able to compare stands and, if they tend to place orders with agents after the show, will do so already armed with the knowledge of what will be on sale in their competitors’ shops. Those setting up in business, both as retailers and manufacturers/ suppliers, will learn what they need to do in preparation for their launch and will make many valuable contacts.

Before visiting Bubble London, do not forget the free videos on the NCWA website with hints on how to visit an exhibition, as well as how to exhibit. A third video gives an outline of the seven retail training videos available to all NCWA members. Why not have a quick look at www.ncwa.co.uk before your trip?

Finally, do not forget to visit the NCWA stand in the Gallery to find out what we can offer you, for as little as £95+VAT for an annual subscription. Discounts on a range of services, including at uShoot Studios (which are based at the Business Design Centre, the home of Bubble London), on website construction and photography and the chance of reducing your insurance premiums and energy costs are all available through your membership. You will also get a 50 per cent discount on your subscription to CWB magazine. On top of that, every member has a free page on NCWA’s website, on which you can give details of your products, ranges or shop, together with up to 10 images, which can be updated at any time.

If you are a member already, please drop by to see us, although if, as an exhibitor, you are too busy, we shall readily understand. In the meantime, do make sure that your page on our website is up to date with your latest products and ranges. All you need to do is let us know and we shall update your page for you.

Details on all NCWA’s activities can be found on our website, www.ncwa.co.uk. If you wish to contact us, please telephone 020 7843 9488 or email info@ncwa.co.uk. Michelle Payne will be happy to help you before the show and both she and I will be on the NCWA stand, or walking the aisles, throughout the two days of Bubble London.

Elizabeth P Fox Executive Director

FROCKS 137-139 Market Square, St Johns Precinct, Liverpool Established in 1974, Frocks is located within a prime city centre position in Liverpool. Visitors can typically expect to find a mix of exclusive designer collections and popular fashion labels, including the likes of Moschino, Ralph Lauren, Cakewalk, Pampolina, Dr Martens and Kickers.

For 2016 store owner Adish Randev plans to refurbish the shop, strengthening its current space covering two floors and three units. More emphasis will be put on growing the retailer’s online channels, with the launch of a new website and social media purchasing platforms expected later this year.

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MIMOSA KIDS www.mimosakids.co.uk Online store and brand Mimosa Kids opened its virtual doors in 2014. Using fabrics sourced at textile fairs in European destinations such as London and Paris, Mimosa Kids manufactures its own label in Spain and sells the full range onsite.

Social media is the primary tool of promotion for co-owner Arancha Del Rio Garcia, with Instagram and Facebook used as a means of visual merchandising. Maintaining an international focus, press attention has been received globally from destinations including Spain, LA, France and the UK. Items can be shipped within the UK, Europe and on request to the rest of the world.

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NCWA Council: Chairman: DAVID HULL Agent Vice Chairman: VIRGINIA ROSS Pollyanna Retailer Imm Past Chairman: SHARON BEARDSWORTH Emile et Rose Manufacturer Treasurer: DAVID BURGESS David Luke Ltd Manufacturer

Make your voice heard

Council Members: MARK BARNETT Barnett Agencies Agent NUALA MCKENNA Nuala McKenna Agencies Agent DIANE SHAW Agent SARAH TAYLOR Agent MALCOLM TRAVIS Travis Designs Manufacturer RACHEL RILEY Rachel Riley Manufacturer JILLIAN PETRIE Young Trend Retailer DAVID PARKER Baby Melanie Retailer President: KEN SCATES Marketing consultant Vice Presidents: LESLEY FALLON Retail consultant JACKIE COOK Retail consultant Executive Director: ELIZABETH FOX

• Membership is open to everyone involved in the British childrenswear industry.

• Associate membership, open to non-British organisations, is now available.

Read our blog and follow us on Twitter

• Membership costs from £95.

JANUARY/FEBRUARY 2016 - 08

NCWA NEWS | WWW.CWB-ONLINE.CO.UK

ZUMA THE DOG FINDS GROWTH IN LICENSING

PIGEON SUPPORTS LOCAL PRODUCTION

Children’s brand Zuma the Dog has signed North Yorkshire licensing agent Those Licensing People (TLP) to grow the brand’s awareness outside its original clothing line. Initially, TLP will represent the brand with a TV series aimed at 4-6 year olds to be broadcast worldwide via the YouTube channel, Zuma the Dog TV. The aim of the project is to target an international market and open the brand up to licensed products such as stationery, plush collectables, toys and gifts, with the push assisted by marketing company Weird Lime.

“We are really looking forward to working with TLP and Weird Lime and will continue to make sure Zuma the Dog’s core brand philosophy stays in the forefront of the TV series and any new licensed products,” says brand owner Samantha Morgan, who will be concentrating her efforts on the clothing line.

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Pigeon, the ethically produced organic baby and kids’ clothing brand, is supporting local production by using a new ‘micro factory’ in Nottinghamshire.

Pigeon, which has always supported UK manufacture with parts of its collection, also uses overseas producers.

“We are so happy to be helping to bring this new factory into being in rural Nottinghamshire; it’s a small start, but from little acorns…” says Jane Shepherd, Pigeon’s founder and owner.

“Our passion has always been for the close working relationship between producers and users, so watch this space.”

The Nottinghamshire factory is currently working exclusively for Pigeon.

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RED URCHIN EXPANDS WINTER ACCESSORIES OFFER Organic brand Red Urchin is launching a new children’s accessories collection for a/w 16/17.

Being introduced this month are new ponchos and Toob skirts, which are designed to be layered over jeans or leggings. Both garments are reversible to provide two looks in one.

The latest additions join the brand’s original accessories range for 3-12 years, including the Snooch, a reversible snood, which is also suitable for the Back to School market due to its reusable pencil case packaging. The Hoodie Snooch and Armies, which can be worn as wristbands, fingerless gloves and arm-warmers, are also available.

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KITE APPOINTS NEW SALES MANAGER

NEW MINI A TURE RAINWEAR RANGE This season, Copenhagen childrenswear brand Mini A Ture has a new addition to its product range in the form of a practical and stylish rainwear line.

Available for both boys and girls from six months to 12 years, all components of the waterproof, windproof and tear resistant rainwear reach the standards of REACH (European chemical standards). The line also carries the Oeko-Tex 100 certificate to ensure environmental responsibility and chemical safety.

Meanwhile, the brand’s a/w 16 mainline collection takes inspiration from the beautiful yet wild terrain of Northern Scandinavia, including the nature, ecosystems and animal life that inhabit it.

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NEWS IN BRIEF

Childrenswear brand Kite has added to its UK sales team with the appointment of Gordon Cattrell as full-time sales manager covering the north of England and Scotland.

Cattrell, whose recent joining of the company coincided with the launch of the brand’s a/w 16 collection, brings with him a wealth of experience selling clothing to independents and the high street.

“Kite is a fantastic childrenswear brand that has been growing rapidly,” says Cattrell.

“I’m really looking forward to meeting all of our customers and showing them the latest Kite ranges.”

Established in 2007, Kite is a childrenswear brand built on an ethos of design, quality, responsible sourcing and service and is certified by the Soil Association to the Global Organic Textile Standard (GOTS).

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– Luxury Spanish childrenswear brand Fina Ejerique is seeing “unprecedented demand” for one of its jumpers after it was worn by Prince George in a recent official photograph. As a result, the brand is producing more stock. Sizes available are six, nine, 12, 18 and 24 months, and three and four years. Fina Ejerique is available to trade via UK wholesale agent, AliOli Kids.

PLATYPUS AUSTRALIA UV swimwear brand Platypus Australia has added a selection of new children’s mix and match fashion products to its offer.

Utilising its exclusive swimwear prints, including flamingos and Aztec patterns, highlights include a leggings range constructed in the brand’s Lycra Xtra Life fabric and featuring the coral seashells print. A collection of cotton voile sundresses is also available.

Platypus Australia offers a selection of sun-protective swimwear for girls and boys in sizes 0-14 years. Its sunsafe swimwear has a UPF50+ rating, blocking out at least 97.5 per cent of harmful ultraviolet radiation, meeting both the requirements of the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA) and the British Standard for Ultraviolet Radiation.

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– Frugi enjoyed a social media frenzy following McFly star Tom Fletcher and his wife sharing pictures of their son wearing Frugi clothing on Instagram. The images shared by the celebrity couple, which included Frugi’s sheep snuggle fleece and dinosaur knee-patch crawlers, received 121,600 likes.

– Last season, Spanish childrenswear brand Bea Cadillac launched new baby label Petit Bébé for 0-4 years. Following a successful debut season, a second, bigger collection is due to launch for a/w 16, which includes improvements following customer feedback. Key to the range are delicate designs, attention to detail and exclusive prints and materials.

JANUARY/FEBRUARY 2016 - 09

BUSINESS | WWW.CWB-ONLINE.CO.UK

Open for BUSINESS Bringing you straight-talking legal and business advice.

STEPHEN SIDKIN is a partner in Fox Williams LLP and chairs its Fashion Law Group

MASSIMO FUBINI CEO of ContactLab, a digital direct marketing company

www.fashionlaw.co.uk www.agentlaw.co.uk

www.contactlab.com

MATERIAL BREACH V BREACH OF MATERIAL TERM Owed money by a customer?

When it comes to a sale of goods by one business to another, there does not appear to be a lot of difference between a contractual term which states: 1. the seller may terminate this agreement immediately if the buyer shall be in material breach of its obligation to pay the seller; and 2. the parties agree that if any invoice related to the purchase of goods is not paid in accordance with the seller’s terms and conditions of sale, such non-payment shall constitute a material breach of the agreement and give the seller the right to terminate the agreement with immediate effect.

Alternatively, does the situation change by reference to the size of the amount unpaid?

For example, will it matter if the amount unpaid was £1,000,000 or £1?

Clearly, the greater the unpaid amount, the greater the concern to the seller. But putting this to one side, unfortunately, for some businesses which include in their contracts 1 (and not 2) above, there is a fundamental difference. This is because the Courts have said that you can only terminate for material breach of an obligation to pay if the breach is sufficiently serious. This in turn is looked at by reference to the circumstances of the case.

In contrast, the Courts take the view that if there is a contractual term which provides that non-payment of an invoice is a material breach for which the remedy is termination, then the amount involved does not matter.

Failure to pay 1p will be enough to allow the contract to be terminated.

This can be very important where: • the seller wants to exit a contract (for example, because it can make more money by supplying another party); or • the seller and buyer have entered into a distributorship or supply contract, and the seller (supplier) wants to bring the contract to an end.

TOP DESIGNER BRANDS COULD DO TWICE AS MUCH FOR ONLINE CUSTOMERS It follows that it is critical for a business to ensure that it has the termination provisions in its contracts which involve the sale of goods which are important to it. But often this is not the case.

This is because a surprising number of businesses do not rely on standard terms and conditions of sale (or, for that matter, standard terms and conditions of purchase) when entering into contracts for the purchase of goods or services. Relying on the law of contract or the Sale of Goods Act will rarely work to the advantage of the business that wants out of the relationship.

Further, businesses which do have standard terms and conditions of sale often do not properly incorporate their standard terms and conditions into the contracts which they enter into.

A material breach of sense, if ever there was one. © Fox Williams LLP 2016

There is definitely work to be done in the luxury sector if brands are going to increase online sales year-on-year. Consumers pay a lot of money for products from these luxury brands and they expect the whole experience to have that luxury feeling, from the moment they order the item to the moment it arrives at their door. Brands must go that bit further at every single stage of the consumer journey, but very few are fulfilling their full potential.

Some brands, such as Fendi, Cartier, Tod’s and Net-a-Porter do show best practice when it comes to packaging and focus on maintaining that feeling of luxury. Yet our research and subsequent analysis found that many brands are missing the little touches which make all the difference, such as covering the product in standard parcel paper rather than delivering it in a more luxurious manner. The high-end fashion world has struggled at times to transfer the experience of their bricks-and-mortar stores into their online offerings, but paying attention to the entire journey and offering added value at every step will allow these retailers to capitalise on the possibilities offered by the internet.

This study shows that companies need to focus on each step of the online purchasing process. Digital customer engagement tools, particularly, allow brands to engage with customers effectively, which is a key element in engineering a luxury consumer journey. Direct digital marketing through emails, text messages and push notifications gives fashion and luxury brands a perfect opportunity to engage with their prospects and clients, increasing purchasing loyalty and, as a consequence, customer profitability.

Maintaining best practice with digital direct marketing and engaging personally with individuals in a seamless manner helps the consumer feel engaged throughout the whole process, creating the feeling that they are receiving both a luxury product and a highclass service.

The Online Purchase Experience Ranking is available for free download at www.contactlab.com JANUARY/FEBRUARY 2016 - 10

BUSINESS | WWW.CWB-ONLINE.CO.UK

Three retailers discuss their business goals and resolutions for the New Year.

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JENNIFER MARTIN AND SAMANTHA BARCLAY directors, online retailer Minimis

GILLIAN FRANKS owner, Pixie, Hale, Cheshire

JESSICA WOOD owner, online retailer Neliana

www.pixiechildrenswear.co.uk

www.neliana.co.uk

www.minimis.co.uk

Did you have any New Year’s resolutions for your business in 2015, and did you keep them?

Minimis’ 2015 resolution was to make our business more efficient in terms of customer service and engaging with our customers and online followers. We created a dedicated customer service team who are easily accessible and always on hand to help within a 24-hour period. We’ve also grown our social media and blog following by keeping our customers informed and creating engaging posts that cover other topics and visuals that our audience can relate to and enjoy browsing.

Is there anything you encountered in your business in 2015 that you want to improve on in 2016?

Last year happened so quickly for Minimis that we’ve learned to be more prepared for the year ahead. We’ve adapted to work in a fast-paced fashion industry and taken on new designers whilst never compromising our high standards in terms of customer service and the quality of merchandise, packaging and promotions. We’ve learned to trust our instincts and embrace the growth of the business.

Is there anything new you’d like to learn to help your business this year?

Minimis has already enlisted the help of digital marketing and PR agencies. Online fashion retail is extremely competitive and there are always new and exciting ways to showcase your brand online. In order to stay on top the Minimis team are heavily involved with assisting our marketing agencies, keeping updated with industry changes and always striving to be as relevant and visible as possible in every area.

Is there anything new you’d like to learn to help your business this year?

We would like to learn more about online communication tools. For example Facebook sponsored posts and Google ads, and also to have a more in-depth understanding on how you track and monitor this vital information.

Name three New Year’s resolutions for your business in 2016.

1. Keep it simple. We offer quality products and have a clear mission. We will focus on this in 2016 and ensure we continue to deliver excellent customer service and develop our product range based on our customers’ needs.

2. Simplification also means we will be able to spend our energy where it counts the most. We know our target audience and how to reach them. In 2016 we will narrow our focus, streamline our communications and go for maximum impact.

3. We will aim to grow our connections in 2016. We want to make a positive difference to our local community and already support our local radio station Key 103’s Cash for Kids campaign. In 2016 we will spend more time building our network and these valuable relationships.

Are you feeling confident about business in 2016?

Yes. The toy market in particular has been tough this year and we increasingly face competition from supermarket chains and online operators. Sadly a number of independent retailers have closed their doors in the last 12 months, including two childrenswear and toy shops in the local area (within a five-mile radius) and one international toy chain. However, we have spent time building our brand and feel confident we have carved out a niche in our local area.

Did you have any New Year’s resolutions for your business in 2015, and did you keep them?

2015 was our first full year of business, so our resolution was to learn as much as we could to help with increasing our company profile. We wanted to improve our understanding of what sells, what is important to our customers and the capabilities of social media. We also explored the idea of pop-up shops and other effective methods to reach new customers. I think you can always improve – both the good and bad – but the important point is that we have learned a lot.

Is there anything you encountered in your business in 2015 that you want to improve on in 2016?

Our mindset when starting the business was that we would try not to get frustrated and that all problems would be good problems, as they were simply a hurdle towards growth.

The main areas of learning in 2015 have all derived from positive customer interaction.

During our time in the pop-up shops it was helpful to understand the reason behind why our customers like our products. This has allowed us to be a little braver in our choice of brands and styles, so for 2016 we will continue to source new brands which dare to be different.

Are you feeling confident about business in 2016?

Yes. Retail is a competitive business, but anything is achievable with a powerful media presence, listening to what customers actually need, keeping prices keen and making sure that the product is different.

Hopefully in 12 months’ time we will have expanded the Neliana universe further and learned an incredible amount in the process.

JANUARY/FEBRUARY 2016 - 11

A U T U M N W I N T E R 2016 C O L L E C T I O N TO M A K E A N A P P O I N T M E N T AT A S H O W R O O M N E A R YO U P L E A S E C O N TA C T: E : T R A D E @ J O U L E S . C O. U K

T: +44 (0) 1858 435261

RETAIL | WWW.CWB-ONLINE.CO.UK

RETAIL THERAPY We reveal our favourite independent boutiques as well as news and store events from the world of childrenswear retail.

OLIVE LOVES ALFIE EAST 6 Victory Parade, London After more than a decade travelling the world as a footwear designer, researching trends from the USA to the Far East, Ashlyn Gibson, the owner of Olive Loves Alfie, launched her first store in Stoke Newington, London, in 2005. A second store, Olive Loves Alfie East, based in the East Village E20, Stratford, opened 10 years later in October 2015.

Similar to the original store, the second bricks and mortar shop champions Scandi design, authentic vintage pieces and traditional Japanese imports. With an aim to present a unique product mix and promote independent and ethical brands, collections veer away from traditional gender stereotypes, a method that has proved successful for the retailer so far.

Gibson’s background in fashion sees her transfer a number of styling skills to the new store décor. Paying particular attention to the shop windows and merchandising, vintage furniture pieces mix with modern styles to create a unique backdrop, which highlights the product range. Stock is arranged to inspire customers and encourages them to replicate displays at home.

The new retail space stocks much of the current offering available in the Stoke Newington shop, including footwear brands such as Dr Martens, Young Soles, Bobux, Salt Water, Amy & Ivor and Poco Nido; homeware brands such as Design Letters and Bien Fait; and clothing including Anïve for the Minors, Bang Bang, Bobo Choses, The Bonnie Mob, Gloverall, Kidscase, Mini Rodini and the store’s own offering, Olive Loves Alfie.

Aside from offering a UK-made own label, a range of collaborations maintain the unique in-store product mix, the latest of which was with Emma Levine for s/s 15. New labels for 2016 will be introduced to both bricks and mortar spaces and the retailer’s online site www.olivelovesalfie.co.uk, including Stella McCartney, Yellow Pelota and Rafa Kids.

JANUARY/FEBRUARY 2016 - 14

RETAIL | WWW.CWB-ONLINE.CO.UK

TREEHOUSE CHILDRENSWEAR 10-12 Hamilton Place, Edinburgh Treehouse Childrenswear opened in 2012 with the aim of becoming the number one destination in Scotland for high quality children’s shoes and clothing. Catering for birth to eight years, it carries footwear brands such as Start-rite, Ricosta, New Balance and Superga and clothing labels including Mayoral, Little Joules and Lilly + Sid, as well as books, toys, gifts and haircuts.

The business is owned and managed by sisters Kim Duncan and Sophie McAllister, who come from a family of retail owners. Utilising “fun retail theatre activities” to wow parents and children, past in-store events include book readings, face painting and a dress-up photo booth. Combined with strong marketing activity, social media, a blog, and local networking, this has successfully embedded the store into Edinburgh family life. www.treehousechildrenswear.co.uk

ICKLECLOUD 1-2 The Old Dairy, Tavistock Formerly online-only, Icklecloud owner Katrina Dennis opened a bricks and mortar shop in Tavistock last year to enable the business to expand. With no other retailer dedicated to children in the local area, Dennis set about providing the service herself, offering stylish yet affordable childrenswear from brands such as Baby Acorn, Kite, Blue Seven, Minoti, Babaluno Baby and Soul & Glory.

An open floor plan combined with attention to detail when it comes to visual merchandising and window displays is key to the store makeup. The website is updated daily, with incentives including a fixed delivery rate for online orders and if customers are in the local area, they can use the site to reserve goods to be picked up in-store. www.icklecloud.com

News:

JACADI OPENS THIRD UK STORE French children’s brand Jacadi has opened its third London store in Hampstead, with the UK e-shop due to open in the New Year. The brand’s a/w 15 collections include Peter Pan collars, Breton stripes, cashmere knits and woollen accessories for both boys and girls from toddler up to age 12 years. A babywear collection, together with baby accessories such as changing bags, bed linen and cuddly toys, and a range of traditional-styled children’s shoes are also available.

FANCY KIDS Environmentally conscious London etailer Fancy Kids launched in May 2015 offering fashion, toys and lifestyle accessories for babies to 10 years.

All of the products on the website are organically produced and are hand-picked for their individual character, craftsmanship and quality. Featuring over 50 independent children’s brands sourced from across the world, key names include Marie-Chantal, Livly, Hucklebones, Rock the Goat, Anne-Claire Petit, House of Jamie, Catiouche, Hevea, Enfance Paris and Playforever.

The website is designed to be accessible to all, and so provides worldwide shipping and the option of next day delivery within the UK as well as a Click & Collect service within London. www.fancykids.com

Retail news in brief:

INDIACOCO FOUNDER SHORTLISTED FOR BUSINESS WOMAN OF THE YEAR Claire Harper (pictured), founder of Wakefield childrenswear independent IndiaCoco and highly commended finalist in the CWB Independent Retail Awards 2015, has been shortlisted for Business Woman of the Year in the Yorkshire Choice Awards 2016, a celebration of achievement in Yorkshire recognising inspiring local people and independent businesses. To vote, visit www.yorkshirechoiceawards.co.uk. Winners will be announced at an awards ceremony and gala dinner at The Centenary Pavilions, Leeds Utd on 2 April 2016.

LONDON RETAIL SPACE PLANS

NEW SEVEN DIALS WEBSITE

BEBEDEPARIS TARGETS UK

According to global real estate advisor CBRE, the amount of retail space under construction in London will increase by almost eight million sq ft over the next five years - the equivalent of London’s flagship retail streets of Bond Street, Oxford Street and Regent Street combined.

Advance figures from CBRE reveal planning permission for that quantity of new shopping space has been granted across London in zones 1 and 2, almost three million sq ft of which will be within three retail-only developments at Croydon, Westfield London and Brent Cross.

Seven Dials, a shopping, dining and lifestyle destination located in between Covent Garden and Soho, has launched a new, interactive and fully responsive website. SevenDials.co.uk is the first website to integrate City Mapper, Europe’s leading transport application, and can be translated into 26 languages, including Chinese, Spanish and Russian.

It also features news and articles as well as incorporating stockist information from over 150 independent fashion retailers.

Launched in Spain in 1994, one-stop baby gifting shop www.bebedeparis. co.uk opened its virtual doors to the UK last month, offering clothing, toys, accessories, equipment and personalised gifting baskets. BebeDeParis offers an exclusive delivery service in London whereby customers can opt to have their orders delivered by a uniformed bell boy between four and 24 hours after the order is placed. As well as selling direct to consumers, BebeDeparis has a trade service for retailers who wish to supply baby gift bundles in their stores.

JANUARY/FEBRUARY 2016 - 15

EDITOR’S PICK | WWW.CWB-ONLINE.CO.UK

02 01

BRANDS To Watch CWB editor Laura Turner selects the must-have collections to get in-store.

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01: ATELIER/CHILD

02: JAX & HEDLEY

Children’s knitwear line Atelier/Child was founded last year by Georgie Abay, a former editor at Australian Vogue, and communications consultant Jessica Baird Walsh. Designed in Australia, the 34-piece debut collection uses a luxury cashmere blend for statement sweaters, scarves and beanies for boys and girls aged one to seven years, plus baby blankets. The brand also recently launched a 10-piece collection of fashion basics, with crew neck cardigans and sweaters in timeless hues such as pink, navy and grey.

Wholesale prices $20-$90. www.atelierchild.com

Established in 2014, UK label Jax & Hedley caters for six months to five years. Always minimalist and with a focus on bold prints and clean lines, the brand’s collections are typically monochrome. A/w 16, however, will see the introduction of warm camel tones in a collection of 20 styles including rompers, leggings, T-shirts, dresses and sweatshirts.

Jax & Hedley’s aim is to constantly push children’s style boundaries, using a combination of engaging design, premium fabric and contemporary fit. Wholesale prices £10-£18. www.jaxandhedley.com JANUARY/FEBRUARY 2016 - 16

EDITOR’S PICK | WWW.CWB-ONLINE.CO.UK

04 03

05

03: ANAÏS & I

04: SWAYS BY RAINS

05: PLAKINGER

As of a/w 16, New York childrenswear label Anaïs & I is being represented in the UK by childrenswear agency Little Icons. Established in 2009, Anaïs & I caters for boys and girls from baby up to 12 years, with a wide selection of fun and functional clothing across 450-piece collections. Key pieces for boys include knits, relaxed trousers and bombers and for girls, capes, dresses and fashion jackets with skirts. Other highlights include winter outerwear and party attire. Wholesale prices range from ¤12–¤66 for babywear through to kids’ outerwear, dresses, skirts, trousers and knits from ¤33. www.littleicons.co.uk / www.anaisandi.com

This season, Danish rainwear label Rains is launching a debut children’s collection under the brand name, Sways, which caters for an active lifestyle with functionality and design.

The waterproof collections feature exciting colours, patterns and functions, and consists of rainwear, all based on a contemporary interpretation of the traditional rubber raincoat, together with matching bags and accessories.

Sways is developed for boys and girls aged five to 12 years, with a brand universe targeted against eight to 12 year-olds. Wholesale prices are £20-£30 for jackets and £9-£20 for accessories. www.sways.dk

Luxury German brand Plakinger launched girlswear for a/w 15/16, catering for five to 12 years in age. In terms of pieces, the collections are made up mainly of dresses, but also tailored jackets, skirts, shorts, tops, blouses and coats. The silhouettes, quality and details of the girlswear coincides with those of the brand’s women’s line, both being designed for a mutual mother and daughter look. The girls’ clothing is also made from the same luxurious fabrics as those of the women’s collection.

Wholesale prices range from ¤61-¤191. www.byplakinger.com

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BUSINESS REPORT | WWW.CWB-ONLINE.CO.UK

IF YOU DON’T KNOW THE QUESTION, HOW CAN YOU FIND THE ANSWER? Thierry Bayle of Global Fashion Management considers the issue of problem solving in retail and offers some top tips to improve your cash flow.

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THIERRY BAYLE

In case you didn’t know, I’m French (the clue is in the name) and I’ve had a love affair with the English language since my father’s job took the whole family to San Francisco for a few years when I was six years old. The thing I like most about English is the fact that with just one little letter, you can unlock a world of secrets: Who? What? Where? When? Why? and How? See what I mean? When you have a problem in your fashion retail business, very often it is almost impossible to fix it unless you know which key questions to ask yourself. For me, it all comes down to the Ws. Ask yourself all of these and then you’ll have a better chance of understanding where you need to look more closely and working out how to fix it.

Believe me, it works.

I’ve been working with the fashion school MOD’SPE Paris recently, helping students to understand and use the concept of project management. Even in a cosy, academic, non-stressful setting, they find it hard to set priorities and focus on the best way of achieving their goals. By getting them to focus on the magic Ws, they realised that by understanding who, what, where, when,

why and how, it’s possible to come up with a clear plan and a strategy. This might all sound terribly esoteric, but try this approach to problem solving in your thoroughly stressful, life-on-the-line business and you will find that it helps you to screen out some of the peripheral issues and cut to the chase.

I work with fashion retailers and brands every day on one key issue: how to make more money in your business. There is an answer, which I’ll tell you, but you need to understand that the process of arriving at that answer is just as important as the answer itself, because without it, there is no answer! Confused? Stay with me, I’ll explain.

Like you, I’ll be off to the trade shows later this month in Paris and then here in the UK in February. I am one of the retail experts at the Who’s Next Retail Expert Club in Paris.

Retailers contact us before the show to book a free appointment to discuss particular issues in their business. I’ve found that the best way to help them get the most out of our sessions is to get them to fill in a fairly comprehensive questionnaire beforehand, in order to understand what is going on in their boutique.

As you’ve probably guessed, my

questionnaire is full of magic Ws. The thing is, it helps me to maximise both time and results: it enables me to identify their pain so that I can help them to turn their business around.

Obviously, people expect miracles, but while I can’t always come up with an instant solution, the fact that I’ve got them to focus on the key questions helps me to help them work out the best way forward. If this sounds like a total cop-out, it’s not: I’ve had plenty of phone calls and emails from people with whom I’ve sat down and brainstormed their issues and dilemmas, telling me that by working like this they had finally managed to see through the trees to the wood.

So that’s the process I strongly recommend to help you focus on your problems.

NOW TO THE BIG QUESTION: HOW CAN YOU EARN MORE MONEY? Everyone in the industry will tell you that the key to lucrative fashion retail is a healthy cocktail of marketing, people, property, taste, product knowledge and pizazz. In other words, you need to focus on social media; make sure you have a great website; advertise JANUARY/FEBRUARY 2016 - 18

BUSINESS REPORT | WWW.CWB-ONLINE.CO.UK

Thierry Bayle Founder Global Fashion Management Tel: 020 8576 6233 Email: retail@globalfashionmanagement.com Website: www.globalfashionmanagement.com Twitter: @retailfashion What is Global Fashion Management?

GFM specialises in helping retailers and fashion brands to build a successful retail business.

We are operations improvement specialists and work on a project or retainer basis.

GFM will help you get more from your key retail assets: your stock and your people. We deliver a monthly Open to Buy plan to ensure we can forecast sales at over 90 per cent accuracy. We have over 30 training modules to promote best practice and help you increase sales, profits, staff motivation and customer traffic.

locally if you have a bricks and mortar store; recruit great staff; train your staff to the nth degree; ensure that your store is well located and impeccably styled; have great taste and buying flair and hold more events than your competitors. All this is totally true and I agree with it wholeheartedly.

However, there’s something missing here.

What about the way you manage your stock?

As an independent, you’re dedicating 40-50 per cent of your net sales to the cost of the goods sold and yet three-quarters of you probably don’t track your sales and stock in a way that helps you to improve cash flow and profitability. It’s all about classification: you need to go through your stock and allocate each type of goods (coats, jackets, suits, jeans, long-sleeved shirts, short-sleeved shirts, T-shirts etc) to a class.

Make sure that you are tracking by class first of all, and afterwards by brand. Why? Because product types tend to be more constant than brands: customers will be loyal to a brand, but they buy predominantly by product rather than by brand. Obviously, tracking brand performance is important, but it is essential that you can track performance

by class over an extended period of time. The reason for this is that the brands you stock are likely to change over time. By doing this, you will be able to identify trends, challenges and opportunities.

If you have an EPOS system, this will obviously make things easier; however, it can still be done using a spreadsheet. If you haven’t been tracking your sales like this until now, make it your new year’s resolution to start now and collect data so that you can analyse it month by month.

As your months of tracking data start to stack up, you will be able to see which classes perform best and which classes are not so strong. The point of this data collection is to show you where you should be spending your money in terms of product class. Analysed by a sales forecast on a monthly basis, it will show in which classes more short order goods can be bought in order to top up stock and boost your sales figures and cash flow. This is known as an Open to Buy plan.

It always amazes me that so many retailers (including brands with retail) have no system in place which enables them to follow their sales progress on a monthly basis. In addition,

I’ve noticed that most European and UK retail debate forums and panels do not discuss buying or merchandising tools which can help you better turn your goods into cash, whereas in the US they are widely discussed and used.

Why is this? Perhaps they are seen as the black arts here.

I was at the World Retail Congress this September in Rome and there was no time specifically dedicated to buying and merchandising. Indeed, discounting was only addressed under the angle of getting more traffic (yet it can be the result of overbuying).

This issue really should be higher up the European agenda. It’s incredibly important for retailers as it’s your money being invested in the goods. I can feel a crusade coming on!

It’s a new year and an Olympic one at that, so before you get completely swept away with your buying, go for gold: don’t forget to apply the rules of the six Ws and above all, don’t forget to focus on your stock. Once you understand how to have the right product at the right time in the right quantity, you will make more money.

Happy new year and happy retailing.

JANUARY/FEBRUARY 2016 - 19

REPORT | WWW.CWB-ONLINE.CO.UK

SOUND ADVICE

Music is a vital ingredient of any fashion retailer’s brand mix and can be the key to keeping staff motivated and customers spending. CWB has enlisted the knowledge of two experts who explain why music is so crucial in business and give top tips on how to maximise the effect of sound in-store.

— “Music is so incredibly valuable to businesses.

Music is as much part of a business’s identity as its name or décor and we work closely with our customers to ensure music brings their brand to life.

“Music plays such a vital role for both customer engagement and staff productivity and as a business we are deeply committed to continuous research and learning in these areas,” says Paul Clements, commercial director at PRS for Music, which licenses organisations to play, perform or make available music and runs a Music Makeover scheme for businesses.

The effect music has on in-store ambience and therefore the engagement, enjoyment and experience your customers have when they visit cannot be underestimated and is directly linked with sales performance – which is why big players such as Diesel enlist the help of professional music suppliers to tailor their music to their store environment and target audience. “In order to ensure the consumer has a true brand shopping experience, the music we play in our stores is extremely important,” says Caroline Billingham, Diesel’s retail director for northern Europe. “We work closely with our music supplier who creates specific playlists to engage at any time throughout the day. The right music can make the difference to how long the consumer spends in our stores and how they feel about the brand.”

PRS for Music has been licensing music for more than 100 years and is a society of around 115,000 songwriters, composers and music publishers. It represents the rights of these members, as well as members of roughly 150 affiliated societies in nearly 100 countries around the world, by licensing organisations to play, perform or make available music. It then distributes the royalties it collects to those members and societies fairly and efficiently. With 14.7 million musical works in its repertoire, nearly 90 percent of all money collected is distributed to its members.

“There are currently around 210,000 businesses helping secure the future of British music which is something we’re hugely proud of and grateful for,” Clements says. “We constantly speak to our customers to build up valuable case studies in all sectors to use and educate not only our staff but our existing and potential customers.”

To promote the importance of music in business, PRS for Music launched its Music Makeover competition in 2011 for the pub sector. Now the competition is being expanded to include fashion retailers. The prize includes

a £5,000 makeover which can be spent on a new music system for your store alongside a bespoke music consultancy service advising fashion retailers about equipment and music choices. PRS for Music will also host an event in the winning store featuring PRS for Music members.

“We are very excited to be expanding our Music Makeover competition to fashion retailers in May this year, where we offer the winning store a £5,000 makeover as well as an exclusive consultation on their music use. There are still a number of people who don’t realise music can add a real layer of competitive advantage to their business, or know how to use music to its full potential, which is where PRS for Music and the business-to-business music services we licence can advise,” Clements says.

— TAKE CONTROL OF YOUR MUSIC Even though music is not a tangible physical thing, your customers are experiencing your brand through sound whether you like it or not.

If you’re not in control of it, you’re missing a trick.

Some fashion stores don’t think about it hard enough and just play mainstream chart music or a random selection. But doing this means you are not reflecting your brand identity and you could end up sounding like everybody else on the high street. Retailers need to consider which music represents their brand and how it will speak to their audience.

Music can be used creatively to make you stand out.

What is your offer? Are you a premium store selling premium products therefore wanting people to linger for longer? If so, you also should be thinking about the type of music you use so that it conveys your high-end positioning, but also make sure the tempo is appropriate. For example, slower tempo music will relax people and encourage longer browsing, whereas fast music could stimulate people to move through the store quicker.

‘DAY-PARTING’ YOUR MUSIC SELECTION Time of day is crucial to what music you play.

The feel of the music should be in tune with your trading pattern. For instance you may want to start the day with gentle rather than full-on sounds and gradually grow in tempo as you get busier. There is a different atmosphere on a busy Saturday shopping day to a quiet Tuesday morning and your music should reflect and acknowledge that.

Also pay attention to lyrical content. You

don’t want to offend customers, so be mindful of swear words or cultural sensitivities.

USING MUSIC TO CUSTOMISE ATMOSPHERE The atmosphere in-store is crucial. You want to create a welcoming atmosphere and music plays a vital role in achieving this.

The atmosphere is something that needs managing. Monitor the volume levels; assess how the music sounds. nvesting in a decent quality sound system will help create a better atmosphere. Low quality speakers will sound cheap and nasty and won’t create an engaging environment.

EXPANDING YOUR MUSIC SELECTION Some stores allow staff to choose music, but this has its flaws as they are likely to be selecting tracks based on their personal taste rather than music that evokes the essence of the brand. It’s also important to make sure the music is regularly updated whilst keeping it on-brand. Keeping the music fresh and relevant will be noticed by customers.

Music is such a wonderful and powerful art form that can be used in a creative and strategic way for your business to touch people’s hearts and emotionally connect with them. So why not use it to sound inspiring and unique, helping your store experience and brand stand out.

Rob Wood is creative director of bespoke music consultancy service Music Concierge, which has worked with brands such as Mulberry and Harvey Nichols.

For more information on Music Makeover and its launch day on 16 May 2016, visit www.prsformusic.com/musicmakeover — For more information on Music Concierge, visit: www.musicconcierge.co.uk JANUARY/FEBRUARY 2016 - 20

UNITED KINGDOM Weldon Agencies

Tel.: +44 1704 576033 barrieweldon@btconnect.com

IRELAND Blackbyrne Agencies,

Tel.: +353 87 25 79 141 blackbyrneagencies@gmail.com

PROFILE | WWW.CWB-ONLINE.CO.UK

A NEW LIFESTYLE CHOICE This season sees British babywear label Emile et Rose launch new collections and marketing strategies as it embarks on the transition to becoming a lifestyle brand.

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Emile et Rose has built a solid reputation as a leader in classic babywear, but also as a go-to brand for first-time babywear purchasers and gift buyers thanks to its complete baby outfits.

This selling point, of providing fully co-ordinated, multi-piece sets, was devised by the brand’s founders, cousins Eve Merson and Mike Hayward, together with Sharon Beardsworth, who brought the sales and marketing expertise. Back when the label launched in 2001, it was quite a revolutionary concept: no other brand on the market at that time was offering a whole top-to-toe baby outfit sold together as one item. Emile et Rose raised the bar further by delivering all of its outfits on branded wooden hangers together with a gift box and gift tag. Its other point of difference was in its distinctively classic design. While its contemporaries were

concentrating on brightly coloured single pieces and ‘mini me’ outfits, Emile et Rose focused on style details inspired by the pin tucks, embroideries and laces of traditional English garments.

“Our idea was that a consumer who knew nothing about babywear could get, with one buying decision, a whole, co-ordinated topto-toe outfit gift packaged and ready to be presented to a new mum,” says Beardsworth, Emile et Rose’s creative director.

Nonetheless, a good concept and USP is only as successful as its execution and for this reason, Emile et Rose’s development and growth has been carefully nurtured. The distribution has been selective, quality has been consistent, fabrics exceed all Oeko-Tex requirements and the collection has remained true to its original concept and age group of newborn to two years. Essentially, Emile et

Rose knows what it is good at and has stuck with it and this, combined with its timeless style, has secured its niche.

“Emile et Rose taps into the desire to provide only the very best for a new baby,” continues Beardsworth. “The attention to detail is second to none, every stitch carefully placed, every fabric soft against a baby’s delicate skin.

We consider ourselves to be at the top of the mid-market sector in price, but at the very top in terms of quality. The brand is aspirational to many new mums, but the prices are much more achievable than many would think, especially with the free accessories.”

In terms of product, the Classic collection for newborn to two years is what Emile et Rose is known for: a restricted colour palette of pastel pink and blue, ivory and navy across traditional styles with matching accessories.

This season, however, sees the launch of new, JANUARY/FEBRUARY 2016 - 22

PROFILE | WWW.CWB-ONLINE.CO.UK

complementary collections born of customer requests and feedback derived from the brand’s strong rapport with independents, trade customers and agents.

Fashion is the key collection launch, providing coordinated stories in stronger colours such as red and navy, together with a pinch of fashion forward design content.

Catering for one month to two years, the debut offering for a/w 16 nods to trends for tulle overlays and 3D flowers for girls, alongside Aran knits and sharp stripes for boys. These garments are teamed with a wide selection of knitted accessories featuring oversized pom-poms, including bobble hats, berets and helmet hats, some with matching mittens, as well as knitted outwear.

Also launching for this season is Occasions. This smaller collection, for one month to two years, is produced in ivory silk dupion and caters for christenings, naming ceremonies, weddings and special parties.

Occasions is the brand’s first stock offer, and will be available for trade to order online from Emile et Rose from March 2016.

Finally, there is the brand’s newest addition, the Nursery collection. Although still in the very early stages of development, this collection is essentially the driver to develop Emile et Rose into a lifestyle offering. Nursery currently comprises Moses baskets, knitted blankets, sleeping bags and toys, but will be expanded for s/s 17 and will also be made available from stock.

This year is undoubtedly a pivotal one for Emile et Rose, not only for the new collection launches, but also in terms of its marketing, which for 2016 will be realigned to include the targeting of newly expectant mums. The introduction of social media, the launch of a blog, and the start of a new marketing initiative through consumer magazines and

websites such as Netmums and The Bump are all planned for 2016. With the independent sector the brand’s most important market, Emile et Rose is also implementing extra support for its stockists.

“We want to build support for independents now, by increasing the awareness of Emile et Rose to women who have just become pregnant: through the planning of the layette, the baby shower, showing off baby to family and friends, special occasions and baby’s first birthday,” says Beardsworth. “We already direct consumers to their nearest stockists via our websites, and we will be supplying lovely point of sale to them so that new mums can read and learn about Emile et Rose and then see it in the shop windows and on the fixtures of our stockists.”

Other means of supporting independents include digital marketing packages to enable retailers to swiftly upload details of the garments they have bought well in advance of the season, and by holding stock for customers who place forward orders, who then require repeats.

“We have made the decision to focus our future on working with the independents, so our marketing is very much orientated towards supporting them, both inside and outside the shops,” she says. “When an independent has made a commitment to Emile et Rose, we work with them promotionally and we ensure that we don’t then open a competitor account in the same catchment area. We guard brand activity very carefully – we never make flash sale offers or clear stock within the UK, or in any of our primary markets.”

Distribution-wise, Emile et Rose is stocked in many diverse boutiques and department stores both nationally and internationally, often alongside labels such as Mayoral, Lilly + Sid and Billieblush. In terms of growth, Emile et

Rose’s home market has coverage totalling around 300 accounts in the UK and Eire. It also has established territories in America’s East Coast and Canada, in the UAE, Israel and Lebanon, in Russia, Australia and across Europe and Scandinavia. Its newest territory is China, with significant interest from other countries in Asia, too, which is where some of the brand’s immediate growth opportunities lie. Beardsworth does, however, note the reduction in the distribution opportunities for branded babywear since Emile et Rose’s launch, something that she has seen replicated in all territories around the world.

The market has evolved in other ways, too.

“A big change since we launched has been the rise of e-commerce,” she explains.

“This brings its own challenges, and we spend an inordinate amount of time trying to ensure that the competition around price points, discounts and sale parties – third party websites and social media – is fair and in favour of the independents.”

As the a/w 16 season gets into full swing, Emile et Rose begins its journey establishing its new collections and introducing new marketing to widen the brand’s appeal.

Longer-term, expect further developments that will see Emile et Rose become more of a lifestyle brand, potentially including some licensed products with carefully selected partners. What won’t be changing is consistency in terms of quality and service, and the company’s commitment and support of the independent sector.

“We need to be ready to work with independents through all future changes in the marketplace,” concludes Beardsworth.

“Online, offline, whatever the future brings, it is in the independent boutiques and department stores that Emile et Rose belongs, and we can’t see that changing.”

JANUARY/FEBRUARY 2016 - 23

CWB RETAIL AWARDS | WWW.CWB-ONLINE.CO.UK

TWENTY QUESTIONS WITH...

Amanda Evans, owner of Yorkshire childrenswear boutique Your Children’s Wardrobe, and winner of the Best Kids’ Independent Store in the CWB Independent Retail Awards 2015. of corporate life. You can’t beat the thrill of seeing a smile on a customer’s face, either.

5. What do you like most about the kidswear industry?

It’s quite simple: I love the clothes, our customers and the brands that we work with.

6. What are the hardest parts of your job?

I hate saying ‘no’ to a customer. We always try our best to order in extra items when people are outfit building as I hate to disappoint.

7. What’s your greatest achievement?

Winning in the first-ever CWB Independent Retail Awards, definitely. I could spend all day applying for various award initiatives, there are so many, but to be judged the best by experts in the kidswear industry really is amazing.

8. What motivates you?

I’m a sales person at heart, and I’m excited by the opportunity technology brings to the changing face of retail. I’m interested in how we can do things better and explore what else is possible – or can be made possible – through the power of the internet and the next generation of technology.

1. What’s an average day for you?

First and foremost, I’m mum to my son, Seth; getting him to and from school is a priority. I then split my time between working in-store or in the office, growing our online business.

I find it hard to switch off, and the temptation of looking at social media and interacting with customers lasts until bedtime.

2. Was retail something you always wanted to work in?

I’ve always loved fashion and worked in and around retail. My first Saturday job was at Frank Bird Menswear, a local designer menswear store. I’ve been fortunate enough to do what I enjoy throughout my previous career at BT, too, where I was working with major retailers like Tesco, WHSmith, Sainsbury’s and Woolworths. Becoming a retailer myself in 2010 was an exciting milestone.

3. How did you choose your shop name?

It does what it says on the tin. I wanted a brand that worked online, translated into other languages and didn’t offend any religion or faith.

4. What are your favourite parts of the job?

I enjoy bringing our brands to life through photography shoots and fashion show events.

I love the freedom of my job, and the fact that I’m no longer involved in the cut-throat world

9. Who would be your dream celebrity customer?

It would be great to see the Beckhams pop their heads around the door; those kids have such style. And who wouldn’t want to dress Prince George and Princess Charlotte? They are so cute, and real trendsetters in children’s clothing.

10. Do you have a business mentor?

I’ve been fortunate enough to have several mentors, but the person I listen to and have learnt most from is my dad. He has a strong work ethic and a good business head, having owned and run a well-recognised local company of his own for many years.

11. Which are your favourite brands?

Scotch Shrunk and Molo are great, helping make boyswear a little more exciting with their quirky details and digital prints. For girls, ilovegorgeous makes the perfect party dress.

12. If you launched your own kidswear label, what would it offer?

A boyswear brand that encompasses all the things I’ve loved and learned from dressing my 10-year-old son. It would contain basics, quirky detail and comfort would be paramount.

13. If you had unlimited budget, what would your dream shop be?

A modern store with lots of space, neutral décor and great lighting. It would have a small seating area for parents, a fun-looking changing room and a play table. We’re famous at Your Children’s Wardrobe for our great coffee, so maybe a new coffee machine, too.

14. What’s the strangest customer request you’ve had?

I once had a lady telephone the shop for our address. She told me she had stolen from us the day before and would be sending the goods back in an envelope.

15. What is the best piece of business advice you’ve been given?

The importance of understanding your customer.

16. What do you wish you’d known before you started your business?

I wish I’d known more about web design and build process. I’ve made some mistakes along the way, but always learned from them, and that’s what helps push the business forward.

17. How do you find inspiration?

The growth in social media, changes in customer behaviour and the way customers shop all excite me. I’m inspired by people I’ve worked with, my family, my parents and customers – parents and grandparents – who have all had very different journeys.

18. What’s your productivity secret?

I love the freedom technology brings; it allows you to work from anywhere. Work becomes something you do, not a place you go to.

19. Where do you see yourself in five years’ time?

Our business is changing rapidly and has become truly multi-channel. We’re adapting to change, and have recently secured extra resources and premises away from the store to help develop, grow and manage online sales.

20. What difference will being a CWB Independent Retail Award winner make?

We are very proud to be the first-ever Best Kids’ Independent Store winner. It has already made a huge difference, with new opportunities and collaborations in the pipeline. I intend to wear the CWB Independent Retail Award winner crown well and shout about it.

Best Kids’ Independent store dent Indepen il REta s Award

•2015•

Winner

in association with CWB Magazine. #wearthecrown JANUARY/FEBRUARY 2016 - 24

CHILDRENSWEAR AGENCY Representing the best spanish childrenswear brands Condor - Pili Carrera - Clarys - Fina Ejerique For viewings please contact: Tel: 0203 2861451 Mobile: 07971 232082 www.wholesalealiolikids.wordpress.com wholesale@aliolikids.com

INTERVIEW | WWW.CWB-ONLINE.CO.UK

KARA GROVES

COMMERCIAL AND INTERNATIONAL WHOLESALE DIRECTOR, JOULES Last year, lifestyle brand Joules celebrated its 25th anniversary with record financial results and its 100th standalone store opening. Laura Turner speaks to the company’s commercial and international wholesale director, Kara Groves, to discover the strategies behind this iconic British brand’s success.

— Laura Turner: What was your background prior to joining Joules?

Kara Groves: I’ve always worked in fashion.

I worked my way up through merchandising at Dorothy Perkins, Miss Selfridge, Topshop and River Island, before joining Joules as commercial director in 2011. It’s an incredibly exciting time to be at Joules; the brand’s performance is going from strength to strength and I love being a part of that.

LT: How has your experience in the fashion sector helped you in your role as Joules?

KG: It has given me a great foundation in understanding the industry and how it operates at every level. Having also worked at Etam – where I was head of merchandising and international planning for two years – I’ve had great exposure to international business and was thrilled to be able to bring that knowledge and expertise to Joules.

Having headed up the UK wholesale team at Joules for over three years, I also understand how best to work collaboratively with key partners and stockists in order to grow business together.

LT: What changes have you overseen at Joules?

KG: Since I joined in 2011, Joules has continued to evolve and grow with its customers. Our British heritage is incredibly important to us; we’re now evolving into a lifestyle brand that offers so much more than ever before. Clothing for children, men and women will always be at the heart of what we do, but we’ve also been working to build this out. As well as introducing new ranges, from homeware to eyewear, we’ve been extending our existing lines – childrenswear now encompasses babywear and even babywear accessories. All of these developments require different approaches to planning across our channels.

LT: Joules recently opened its 100th standalone store. Can you tell me more about the brand’s retail developments?

KG: Opening our 100th store in Dublin in November was a milestone achievement for us, topped off by the opening of a further two stores a few days later in Sheffield and Harrogate, making it the biggest retail week in our history.

Our retail plan does go against the grain of many of our competitors; instead of reducing our retail estate, we’re actively working to grow it. We’ve also segmented our retail channel to meet our customers' needs, creating specially designed and stocked ‘travel stores’ at locations such as St Pancras Station in London, John Lewis Heathrow and Birmingham’s Grand Central Station.

Alongside this, we also have our ‘Beside the Seaside’ coastal stores at locations including Southwold in Suffolk, and St Ives and Padstow in Cornwall, again with a suitably tailored product offering. No matter the town or city, we want our stores to be at the heart of the local community, so their designs are bespoke to fit their surroundings, and the products on offer reflect what we think our customers will be looking for.

LT: Are there criteria for store locations?

KG: The main criteria have to be the potential demand in the area and the fit for the brand.

A mix of locations is also vital to ensure we’re servicing all of our customers as well as possible.

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INTERVIEW | WWW.CWB-ONLINE.CO.UK

“

We have quite a few locations where we have a retail and wholesale presence operating alongside each other and we find that both continue to see the same levels of success, which some may find surprising.

“

Market towns are where Joules first saw its retail store growth. The demographic in these areas has always been a great fit for the brand and continues to be so. We, of course, also have our tailored store design approach to make them locally relevant, demonstrated by our travel and coastal stores.

LT: Where, geographically, is Joules targeting next for retail openings?

KG: We’re not focusing on any particular region, but we are always looking for good locations that feel right for the brand and have an appetite for Joules and what we have to offer.

LT: What channels does Joules sell through, and how do they complement each other?

KG: As well as our bricks and mortar, we sell through wholesale, catalogue, online and shows, the latter of which is where Joules first began over 25 years ago. Retail complements our online offer well, giving greater geographical coverage for our customers and supporting our Click & Collect proposition. Our wholesale channel means that those customers who don’t have a store nearby can still reach us, and we work hard to ensure those partners reflect the Joules brand as much as possible.

Allowing our customer such a variety of choice in how they shop with us is a great part of our success.

LT: Other than retail, has investment been put into any of Joules’ other operations?

KG: We recently launched a new, fully responsive and contemporary website for greater customer satisfaction and engagement. There is a stronger focus on the visual appeal of the site, together with detailed imagery to put the products front and centre, highlighting quality and allowing customers to see detail and colours up close. We continue to invest in our international offering and last year increased our credit facility to enable us to meet the growing demand for our products in our main markets: the US and Germany.

LT: How many wholesale accounts do you have?

KG: Currently, over 500 stockists across the

UK, a figure that continues to grow. In the US, we are, surprisingly, already stocked in over 300 independent stores as well as some key retailers such as Nordstrom.

LT: What support does Joules provide to its independent stockists? How do you balance Joules’ own-store retail presence with the wholesale operation?

KG: We have great teams in place to ensure our stockists receive as much support as necessary, whether it be through guidance on product performance to help during season selection, or simply providing assets and marketing support to enable them to capitalise on partnering with us.

Our wholesale operation allows us to reach a far greater audience and provide greater accessibility and convenience for our existing customers. We recognise it’s a hugely important area of our business and continue to place a great focus on supporting and growing this area alongside our own-store retail presence. We have quite a few locations where we have a retail and wholesale presence operating alongside each other and we find that both continue to see the same levels of success, which some may find surprising.

LT: What are the plans for wholesale, both in the UK and internationally?

KG: Over the last year we’ve refined our forward-selling wholesale product ranges, offering tailored collections to ensure a point of difference. Short order options have also been introduced for key partners. This is something we intend to develop going forward to ensure we support our partners as much as possible. Equally, we work hard to ensure that relevant product is available early in the season when our stockists want it.

LT: Joules recently enjoyed record financial results. To what do you attribute this strong growth?

KG: The record performance – which was a great way to mark our 25th anniversary – shows that we understand our customer.

Even though many other lifestyle brands are reducing their retail estate, we know that

customers still want to be able to see the product and feel its quality or try it on for size.

The success that has followed our strategic increase in store numbers is testament to this, with retail sales representing more than 34 per cent of total sales. The international side of our business is also flourishing, with sales up 66 per cent.

LT: Are there plans for developing any of Joules’ product categories?

KG: We’re always working to ensure we’re meeting our customers’ needs, and we are so pleased with our current collections and their performance. I think our recent financial results are a great demonstration of how we understand what’s relevant for us, and the opportunities we’re able to capitalise on.

We will continue to develop and evolve our categories as we do now.

LT: How will Joules continue developing as a lifestyle brand?

KG: Our products are always designed with our customer in mind, and as they evolve, we evolve with them. So, although we are always on the lookout for opportunities to extend our offering, we’ll only do it if there is a need and demand.

At the moment, we’re really happy that we’re able to deliver not just clothing, but also eyewear through our partnership with Mondottica, as well as homeware and pet beds. All of these collections are doing really well and it’s great to see such appetite amongst our customers.

LT: How would you sum up what the Joules brand of today is all about?

KG: Joules is a quintessentially British lifestyle brand that celebrates its style and uniqueness. We’re all about the ‘five-to-nine’, when you can spend time with your friends and family, be it a Sunday brunch or a refreshing walk.

From the very first bright pink wellies, Joules has always offered something colourful, different and unexpected, and I think that is what really resonates with our customers and makes us stand out from the crowd.

JANUARY/FEBRUARY 2016 - 27

PRODUCT | WWW.CWB-ONLINE.CO.UK

LOUD APPAREL £18.50 0207 241 2456 —

FABRIC FLAVOURS £16 0207 195 2234 —

CHILL FACTOR: Comfort and style coexist in CWB’s casualwear pick for kids.

ANGEL’S FACE £17 01732 823 700 —

Unless stated otherwise all prices are wholesale

Style GUIDE:

BOYS & GIRLS £20.45 07803 725 324 —

ABC123ME £14 0207 373 9792 —

POPUPSHOP £12 0045 42420808 — JANUARY/FEBRUARY 2016 - 28

PRODUCT | WWW.CWB-ONLINE.CO.UK

LAURA

LOVES

01

02

03

04

05

06

01: FLUF Lunch bag £6.67 01380 859 600

02: MAD PAX I Scream You Scream backpack Full pack size £31.81; half pack size £27.27 0113 258 8630

03: JESSIE JUMBLES Mr Fox hair bobbles £2 07966 018650

04: CATE & LEVI Shark wall plaque £14.58 01380 859 600

05: FIRST BABY SHOES Brown Moccs ¤18 0048 668601616

06: NATASHA TROY Organic cotton T-shirt £6 07801 555670

Unless stated otherwise all prices are wholesale JANUARY/FEBRUARY 2016 - 30

www.youngelegantpeople.com Email: contact@youngelegantpeople.com Tel: +33 6 13 08 13 69 Instagram: youngelegantpeople Facebook: YEP See us at Bubble London 31 January - 1 February 2016 Stand D48

Please come and see us at: Bubble London Business Design Centre London Stand C34 31 January – 1 February 2016 Moda NEC Birmingham Stand H41 21 – 23 February 2016 Gatwick Show Holiday Inn London Gatwick 28 - 29 February 2016 www.froddo.com www.KidsNewShoes.com E: pauly.tong@kidsnewshoes.com M: +44 (0)7796 766669 T: +44 (0)1707 888388 FRODDO are delighted to congratulate their UK stockist WINDMILL for winning BEST FOOTWEAR STORE in the CWB INDEPENDENT RETAIL AWARDS and for LITTLE GEMS for being highly commended in this category.

BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

BUBBLE LONDON

31 JANUARY – 1 FEBRUARY 2016 BUSINESS DESIGN CENTRE LONDON

NEW AND EXCLUSIVE... 34 POP... 36 HOMEGROWN AND BRIT PACK... 38 GALLERY... 40 WHAT’S ON AT BUBBLE LONDON... 42 ggg JANUARY/FEBRUARY 2016 - 33

BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

NEW & EXCLUSIVE EXHIBITORS

CHIC SMART CLOTHES s DEAR ECO s

FIRST BABY SHOES s

BABY ALPAGA PARIS r

KERIKIT s

CANADA HOUSE – REPUBLIC OF KIDS s

CANADA HOUSE – REPUBLIC OF KIDS New Spanish brand Republic of Kids offers a childrenswear collection that boldly mixes the traditional and avant-garde, reflecting a preference for simplicity and authenticity through the use of natural fibres.

Stand D21 KERIKIT A luxury brand of leather changing bags that include an internal removable organiser with wipe-clean lining and multiple pockets, a water-resistant lined nappy/umbrella zip pocket, removable cross body straps and leather buggy clips, and a multi-use nappy changing mat/toiletry bag/laptop sleeve. Stand VC9 CHIC SMART CLOTHES This season marks Polish childrenswear brand Chic Smart Clothes’ first wholesale collection. The brand concept focuses on offering “transformable” clothing, which can be worn in different ways and also be adjusted to the child’s height and build. Stand C20 NUECES KIDS The vision of this childrenswear label is to offer comfortable clothing at the highest standards, with a focus on handmade product at reasonable prices. Catering for 0-16 years, the brand is 100 per cent designed and handmade in Spain. Stand D42 SWAYS BY RAINS Offering waterproof collections consisting of rainwear, bags and accessories, all based on a contemporary interpretation of the traditional rubber raincoat. The expanded collection reflects the ambition of creating a complete lifestyle concept suited for the young and curious target group. Stand C48 BABY ALPAGA PARIS An exclusive

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BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

collection of babies’ and children’s knitwear made from 100 per cent baby alpaca wool. Key pieces include coats, wrap tops, jumpsuits, blankets, bunting, bags, hats and bootees. Stand B1 FIRST BABY SHOES The flagship product of Polish brand First Baby Shoes is a gift-boxed shoe-making kit. The kit comes with all the leather pieces, needles and thread required to create a one-of-a-kind pair of baby shoes. A variety of readymade soft-soled shoes in a range of colours is also available.

Stand GC18 DEAR ECO A collection of natural clothing and accessories available up to 18 months. The clothing is made from organic cotton and uses water-based prints, as well as nickel-free, fully secure snap fasteners in place of zips and buttons. The brand’s shoes are produced from medical sheepskin – lambskin tanned with vegetable tanning agents that don’t contain harmful chromium compounds. Stand VB26 MEBI ROOT A delicate, handmade line focused on layette for newborn babies. Stand B40 FROM BABIES WITH LOVE All profits from From Babies With Love’s ethically sourced designs go to help the charity SOS Children to build and run children’s villages around the world. The collection includes babygros, T-shirts, reversible blankets/shawls, knot hats and gift sets. All garments are made from GOTS certified organic cotton.

Stand C6

SWAYS BY RAINS s

FROM BABIES WITH LOVE s

MEBI ROOT s

NUECES KIDS s

ggg

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BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

POP EXHIBITORS

PANDA AND THE SPARROW s

VICCABOND s

SUPERLOVE MERINO r

BORN IN BRITAIN s

URBAN MERINO s

URBAN MERINO Children’s fashion label Urban Merino is showing its new a/w 16 collection, Riders of the Storm, which mixes merino wool with denim and satin to create eye-catching pieces. The brand’s classics and new basics collections, will also be available to view. Stand POP VICCABOND Showcasing a new range of breastfeeding tops that have been carefully designed to be elegantly stylish while allowing mothers to nurse in public. Tops, dresses and blazers are available in a range of colours and patterns, with each item individually handmade in the UK in limited editions. Stand POP NOD Launching at Bubble, the debut collection from British childrenswear brand Nod features six designs: two for boys, two for girls, and two unisex styles. Catering for children age 0-12 months, inspiration comes from “the creatures that live within The Land of Nod” and “childhood memories of a make-believe world”. Stand POP SATSUMA BAMBOO AND ORGANIC A new nursing scarf brand that focuses on bamboo and organic cotton, lightweight jersey fabric and ethical production. Designed to be discreet and easy to use while providing full coverage during breastfeeding, the scarf also doubles up as an everyday top, scarf or swimwear cover-up. Stand POP PATITO BEBÉ Offering a collection that comprises four ranges: layette for newborns; childrenswear for 0-6 years; tailored clothing for special occasionwear; and a bespoke line, whereby the brand utilises its workshop to produce

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BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

childrenswear for third parties. Stand POP BORN IN BRITAIN Designed with the modern parent in mind, Born In Britain is a luxury baby changing and accessories company. Founded in the UK, it values British heritage and design, using the finest raw materials to create stylish yet functional pieces. Stand POP SUPERLOVE MERINO Offering children’s superfine merino wool clothing and sleepwear, the 2016 collection includes base layers, sleepwear and accessories. Two new, exclusive prints have also been introduced to the brand’s collection of organic cotton and superfine merino sleep bags. Stand POP PANDA AND THE SPARROW A brand of organic baby clothes and gifts that provide all of bamboo’s eco credentials – naturally hypoallergenic, thermo-regulating and UV resistant – together with fun, functional, easy-to-wear designs.

Stand POP POCO ROSSO A new children’s clothing range that is made from organic fibres, which are kind to children’s sensitive skin, but also durable. The mix and match range is made from a hemp and organic cotton blend with fixed dyes, which means no chemicals and no discolouration. Stand POP ENCHANTED FOREST AND FRIENDS Scottish brand Enchanted Forest and Friends offers a woodland character based, all-season collection comprising childrenswear and accessories for the under-fives. Stand POP

PATITO BEBÉ s ENCHANTED FOREST AND FRIENDS s

POCO ROSSO s

NOD s

SATSUMA BAMBOO AND ORGANIC s

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BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

HOMEGROWN & BRIT PACK EXHIBITORS

AVERY ROW s CUTE CUTE s

MAGNUS & MOUSE s

PETITE PEARL LOWE r

PANDA & PING s

WILLA AND BOBBIN s

WILLA AND BOBBIN A handmade, design-led soft furnishing brand that caters for the needs of babies’ nurseries and children’s bedrooms. The collection includes mobiles, cushions, banners and wall hangings, all of which are made with Liberty of London fabric. Stand E48 PANDA & PING Children’s bedlinen brand Panda & Ping launches a new baby range this season which includes a baby romper, cot bed fitted sheet and a baby blanket. Two new Panda & Ping characters are also being introduced: Lenny Lion and Henri Hippo. Stand E48 AVERY ROW A gender-neutral, baby-related accessories brand whose signature product is the Go Everywhere Mat. This portable baby play mat, which has a water-resistant waxed cotton base, is suitable for indoor and outdoor use and features a hand-finished textured leather carry strap for an added touch of luxury.

Stand VB7 LALA & BEA New this season from childrenswear label Lala & Bea is an organic cotton loungewear range made entirely in Britain – from the knitting and printing of the fabric to the labels and the stitching. A true casualwear range, suitable to be worn both out-and-about or to bed, it features slim-fitting styles sold as separates. Stand E48 BUFFALO & BEAR A collection of everyday clothing and accessories for babies and toddlers. The clothing is printed and made in Britain using ecologically sourced cotton. The brand’s soft soled shoes and moccasins are made from soft, AZO-free leather, have an elastic

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BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

opening and are embossed on the sole by hand so each pair is unique and comes complete in an ethically sourced, reusable cotton dust bag. Stand VC13 PETITE PEARL LOWE A luxury dress-up collection available for children aged 2-10 years for which silk, colour, tulle and sequins are key. A/w 16 marks the introduction of some teenage costumes to the collection.

Stand B25 MAGNUS & MOUSE A collection of 100 per cent organic cotton baby bedding that combines parent-friendly practicality with fun, modern prints in gender-neutral colours, using toxin-free dyes. All of the brand’s bedding is tailored to UK mattress sizes for a safe and secure fit. Stand D1 CUTE CUTE This season sees Cute Cute’s collection of luxury hair accessories expand to include Alice bands, clips and bows for older girls. Stand C38 THE LITTLE SHOEMAKER Children’s footwear label The Little Shoemaker specialises in bespoke, luxury shoes for baby and toddler. Contemporary with a nod to vintage influences, the shoes are entirely made by hand, bearing all of the hallmarks of hand-stitched craftsmanship.

Stand VC51 FUNKY FEET FASHIONS Showing its range of footwear at Bubble London this season is Funky Feet Fashions.

Key features of the brand’s shoes, which are designed and handmade in Britain in seven size options from newborn to seven years, include non-slip suede soles, cotton linings, fleece insoles and a free gift box with each pair. Stand E48

BUFFALO & BEAR s

FUNKY FEET FASHIONS r

THE LITTLE SHOEMAKER s

LALA & BEA s

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BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

GALLERY EXHIBITORS

SARABANDA MINIBANDAs

IDO s

MAYORAL s KISSY KISSY s

FOQUE s

CATIMINI r

CATIMINI Daring, playful, unique and always surprising, established childrenswear label Catimini draws on a kaleidoscope of colour and design to create collections printed with a variety of subtle and bright colours. Stand G46 MAYORAL Established for over 75-years, leading Spanish childrenswear label Mayoral caters for ages 0-16, offering a complete look that includes clothing, accessories and footwear across products that are segmented by age. Stand G44 IDO A contemporary and edgy brand developed for dynamic kids. IDO’s clothing is engineered to last, and is suitable to be worn every day and on every occasion. Every piece is styled by an Italian design team, who interpret the latest trends into fresh, cosmopolitan pieces.

Stand G18 LIU JO KIDS Girlswear brand Liu Jo kids offers a collection divided into 3-18 months for babies and 8-16 years for juniors. Contemporary yet informal in style, it provides comfort coupled with elegance. Stand G50 JUNONA Bulgarian fashion house Junona was founded in 2000 by Katja Geneva, who is the owner and chief designer. Entirely devoted to female style, Junona offers elegant and everyday fashion for girls. Stand G45 FOQUE Spanish children’s fashion brand Foque, which is 100 per cent made in Spain, offers a wide collection that provides a complete look encompassing clothing through to shoes and accessories. The age range spans from baby layette through to a junior collection. Stand G2

JANUARY/FEBRUARY 2016 - 40

BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

KISSY KISSY The Kissy Kissy Collection is renowned for its soft, Peruvian Pima cotton. The design focuses on traditional layette with an innovative twist, infusing timeless details with whimsical prints in a variety of colours. Pieces range from underwear, playsuits, dresses, hats, bibs and blankets for everyday use, through to special occasion outfits. Stand G8 SARABANDA MINIBANDA Leading Italian label Sarabanda offers fashion-forward, comfortable styles. An in-house design team source the latest trends and colours to design pieces that reflect the most recent fashion must-haves. Stand G18 BOBOLI This season Boboli presents its a/w 16 collection across four main themes. North Way focuses on a navy/red/grey colour palette. Silver Snow sees the colour palette move to pale, cold tones such as white, pink and light green and touches of metallic silver. Jazz Melody offers different looks brought together through two-tone combinations and for the final trend, In the Woods, the brand introduces a rustic, autumnal colour palette. Stand G4 TUTTO PICCOLO Magical forests are the inspiration behind Tutto Piccolo’s a/w 16 collection. The changing colours of autumn leaves are used to dye the brand’s warm palette, including burnt orange and leaf green. Also key are flannels in black and white and felted wools in anthracite with vivid splashes of red. Stand G9

TUTTO PICCOLO s

BOBOLI s

JUNONA r

LIU JO KIDS s

ggg

JANUARY/FEBRUARY 2016 - 41

BUBBLE LONDON | WWW.CWB-ONLINE.CO.UK

WHAT’S ON This season, Bubble London will play host to a variety of events, features and special guests...

PERFECT PITCH r

LALA & BEA r FROM BABIES WITH LOVE r

JASMINE GUINNESS s

AWARDS s

F-TROUPE s THE DOLLS HOUSE r

CAPRICE r

SEMINAR PROGRAMME: For a/w 16, Bubble London’s seminar programme returns with a new line-up of speakers including Enterprise Nation’s Emma Jones and trend expert Fiona Coleman. It will also bring visitors exclusive panel discussions, with the first – Mums Mean Business – chaired by Baby & Little London’s Kate Finney, and featuring Pearl Lowe, Jasmine Guinness and Caprice. The second panel discussion – Buyers Guide – will also be chaired by Coleman, with panellists including Brand Stable’s Daniele Sismondi.

PERFECT PITCH: Perfect Pitch is set to make a return, bringing visitors five-minute presentations from up-and-coming designers. This season’s line-up comprises From Babies with Love, F-Troupe, Chic Smart Clothes, Vicca Fashion, Panda & Ping, Avery Row, Poco Rosso, KeriKit, Mini Street Style and First Baby Shoes. RISING STAR: Seven new brands will be going head-to-head for the title of a/w 16 Rising Star this season. Chic Smart Clothes, Avery Row, Dear Eco, From Babies with Love, Nod, Panda & Ping and Outside the Lines have all been shortlisted for the award. HOMEGROWN AND THE BRIT PACK: A host of Homegrown brands will be joined by The Brit Pack, which is bringing six UK-made labels – Lala & Bea, Superlove Merino, Panda & Ping, History Heroes, Willa and Bobbin and Funky Feet Fashions – to Bubble. CWB INDEPENDENT RETAIL AWARDS: The six category winners of CWB Magazine’s inaugural Independent Retail Awards will be crowned at the show, with a special drinks reception beginning at 4pm on Sunday 31 January. SPUN CANDY: London confectioner Spun Candy is coming to Bubble, where they’ll be giving visitors the chance to make their own sweets. FROM BABIES WITH LOVE: Earlier this season, new Bubble exhibitor From Babies with Love invited a host of industry experts to create an animal character inspired by its unique prints. Their efforts will be showcased and voted on at the show, with the winning design set to be incorporated into From Babies with Love’s next collection. MY BABA HUB: Parenting and lifestyle blog My Baba will be running children’s activities in its very own ‘hub’ this season.

PARTY: Bubble London’s bi-annual party will return to The Dolls House, Islington, this season. Taking place on Sunday evening, it’s a chance to relax, network and take stock.

JANUARY/FEBRUARY 2016 - 42

Advertising Promotion

31 January 1 February 2016 Business Design Centre, Islington

Affenzahn

Baby Acorn

Share an adventure with the fun and functional Affenzahn backpacks. Designed to encourage the play instinct; their pull out tongue and moveable loop arms can help develop motor skills.

British label Baby Acorn creates vibrant baby wear in 100% cotton. Sleepsuits, hats, reversible blankets as well as tops & leggings feature woodland inspired designs with many unisex styles alongside their newer pinks & blues.

STAND A23

STAND VC7

Tel: 0161 480 8582 Email: sales@william-turner.co.uk www.unicol-schoolwear.co.uk

Tel: 01244 360945 Email: hello@babyacorn.co.uk www.babyacorn.co.uk

Born in Britain

Candy Bows

Designed with the modern parent in mind, Born In Britain, are a true luxury baby changing and accessories company. A Born In Britain changing bag discretely allows a stress free and easy baby change when out and about, taking parents from play to work in effortless style.

Candy Bows supplies beautiful handtied, unique, traditional hair bows & hair accessories for everyday, special occasions & for school, offering a made to match service for boutiques, department stores & schoowear retailers. We also have a wonderful range of tutus, wings and wands, pettiskirts and tops, t-shirts and baby dresses all at an affordable price point.

STAND POP

Tel: 07717 696 776 Email: hello@borninbritain.com www.borninbritain.com

STAND GC14

Tel: 0113 203 7194 Email: info@candybows.co.uk www.candybows.co.uk

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B U B B L E LO N D O N . C O M

#DISCOVERBUBBLE

Country Kids Tights & Socks STAND E47

Sold by the world’s finest retailers, worn by Royal bridesmaids and offering a range to spoil you for choice... choose Country Kids.

Making fabulous tights and socks since 1985.

Tel: 01883 740 066 Email: info@countrykidstights.com www.countrykidstights.com Facebook: Country Kids

Jakabel

Junona

Jakabel is an international brand of sun protection swimwear / floatsuits for kids 0 - 13 years in bright colours. Delivered in 2- 3 days all year round with no minimums.

The new children’s fashion line JUNONA Kids provides freedom of performance.

STAND A22

Tel: 0208 715 2385 Email: info@jakabel.com www.jakabel.com

STAND G45

Tel: 07453305723 Email: lora_iordanova1@abv.bg www.junonastore.com/en/

Kissy Kissy

Tuta Kids

Weekend a la Mer

Nothing Can Match the award winning Kissy Kissy Collection! The Very Finest 100% Pure Pima Cotton.

Just pure genius.

A must for every new baby!

London-based Tuta is a multi-brand online clothing shop for little ones. We care about quality, design, style and cater for trendsetting children. Our range offers something for every occasion from 6 months till 10 years.

A casual French collection for boys and girls from 0-8 years. Crisp, clean designs make it easy to merchandise and co-ordinate.

Countless combinations for mix and match outfits.

STAND G8

STAND B47

Tel: 01442 248 099 Email: sales@finestforbaby.co.uk www.kissykissyonline.com

Tel: 07720922648 Email: info@tutakids.co.uk www.tutakids.co.uk

STAND B19

Tel: 07894 905996 Email: lisakhobson@btinternet.com www.weekendalamer.com

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Register for your free ticket at bubblelondon.com

LONDON

www.le-mu.co.uk

FREE UK delivery and returns

LeMuLondon

LOUANNE: BLUE DRESS, JOULES, £20, 01858 435261 PURPLE CAPE, OH… MY!, £76, 020 7281 4141 SILVER SHOES, RAP, £23.42, 07967 560633 WHITE STAR TIGHTS, COUNTRY KIDS, £3.95, 01883 740066 SILVER RABBIT EARS, WOODSTOCK, £14, 07866 383042

CLASS OF 2016 THIS SEASON’S AUTUMN/WINTER COLLECTIONS

CHARLIE: STRIPED TOP, LILLY + SID, £9, 01788 824455 WAISTCOAT, MARMALADE & MASH, £18.50, 07850 897304 TROUSERS, MARMALADE & MASH, £20.50, 07850 897304 BROWN SUEDE BOOTS, FRODDO, FROM £21, 01707 888388 CAMERA, STYLIST’S OWN

LOUANNE: STRIPED AND STAR DRESS, JOULES, £18.50, 01858 435261 PINK BOOTS, FRODDO, FROM £27, 01707 888388 PINK HAIR BOW HEADBAND, LITTLE ANNIE-BETS, PRICE ON REQUEST 07792 005309

CHARLIE (OPPOSITE): BLUE VELVET BLAZER, MARMALADE & MASH, £39.50, 07850 897304 GREEN CHECKED SHIRT, JOULES, £14, 01858 435261 RED TROUSERS, JOULES, £14, 01858 435261

CHARLIE: CHECKED SUIT, RACHEL RILEY, JACKET £33, SUIT TROUSERS £27, 0207 935 7007 CHECKED SHIRT, JOULES, £14.00, 01858 435261 SONNY BROWN BROGUES, STEP2WO, PRICE ON REQUEST, WWW.STEP2WO.COM

LOUANNE: COAT, LE MU, £38.40, 077961 73771 DRESS, LOVE MADE LOVE, £92, 07850 754853 BLUE SHOES, FRODDO, FROM £24, 01707 888388 PINK SOCKS, ANGEL’S FACE, £5.50 01732 823700 HAIR BOW, BOWTIQUE LONDON, £1.81 (SOLD IN PACKS OF 12) 07904 236856

CHARLIE: PURPLE BLAZER, MARMALADE & MASH, £39.50, 07850 897304 DINOSAUR JUMPER, LILLY + SID, £14, 01788 824455 BLUE CHINOS, JOULES, £14, 01858 435261 BLUE BOOTS, BOBUX, £22.50, 07808 730176

LOUANNE: GREY SUIT SHORTS, £15.60, GREY SUIT BLAZER, LE MU, £26.40, 07796 173771 WHITE SHIRT, LE MU, £19.60, 07796 173771 LEOPARD PRINT PUMPS, ANGEL’S FACE, £15, 01732 823700 HAIR CLIP USED AS BOW TIE, LITTLE ANNIE-BETS, PRICE ON REQUEST, 07792 005309

LOUANNE: FUR CAPE, RACHEL RILEY, £45, 020 7935 7007 PINK DRESS, OH… MY!, £68, 020 7281 4141 PINK SHOES, RAP, £23.42, 07967 560633 CROWN HAIR CLIP, BOWTIQUE LONDON, £1.20 (SOLD IN PACKS OF 12) 07904 236856

LOUANNE: GREEN AND PINK METALLIC SKIRT, OH… MY!, £32, 020 7281 4141 WINKING TIGHTS, BRAVELING, £8, 07786 071667 BALLET BLACK PATENT BALLET PUMPS, STEP2WO, PRICE ON REQUEST, WWW.STEP2WO.COM

LOUANNE: CHUNKY ROLL NECK JUMPER, ANGEL’S FACE, £18.50, 01732 823700 GREEN AND PINK METALLIC SKIRT, OH… MY!, £32, 020 7281 4141 BLACK HAIR BOW, BOWTIQUE LONDON, £2.04 (SOLD IN PACKS OF 12) 07904 236856

LOUANNE: PINK STAR TOP, HOLLY HASTIE, £15, 020 7127 9107 SILVER TUTU, BOB & BLOSSOM, £20, 01273 679497 SILVER SHOES, RAP, £23.42, 07967 560633 UNICORN NECKLACE, A MINI PENNY, £9, INFO@AWEATHEREDPENNY.CO.UK PINK BOBBLES, HOLLY HASTIE, £4, 020 7127 9107

LOUANNE (OPPOSITE): BLUE LACE CAPE DRESS, LOVE MADE LOVE, £92, 07850 754853 CRYSTAL HEADBAND, CUTE CUTE, £54.50, 01625 402252

LOUANNE: BLACK SATIN DRESS, LITTLE WARDROBE LONDON, £59, 07957 472708 MAROON BOOTS, YOUNG SOLES, FROM £39, 07515 369391 BLACK GLITTER TIGHTS, COUNTRY KIDS, £4.95, 01883 740066

LOUANNE: PURPLE LACE DRESS, LE MU, £50.80, 07796 173771 SILVER SHOES, RAP, £23.42, 07967 560633 LACE HANDBAG, LE MU, £12.80, 07796 173771 HAIR BOW, LITTLE ANNIE-BETS, PRICE ON REQUEST, 07792 005309

PHOTOGRAPHS: CHRIS HARVEY, WWW.IAMHARVEY.CO.UK STYLIST: VICTORIA JACKSON MAKE-UP ARTIST: JESSICA WIGLEY, WWW.MAKEUPBYJESSICA.CO.UK Unless stated otherwise all prices are wholesale

MINI MODA | WWW.CWB-ONLINE.CO.UK

MINI MODA 21-23 FEBRUARY NEC, BIRMINGHAM

This season sees Mini Moda relocate within Moda Footwear to a more prominent position, ideally placed to showcase its most comprehensive line-up to date of essential children’s footwear labels for the forthcoming season.

PLAE Designed by Ryan Ringholz, ex-creative director from Puma and Adidas, Plae uses orthopaedic technology usually reserved for elite athletes’ footwear. Designed as a specific trainer for kids, highlights include eco OrthoLite inner soles, which are removable for fitting almost any type of pediatric orthotic AFO braces, as well as antibacterial inner soles and interchangeable tabs for customisation.

The shoes are also machine washable. Stand I46.

RICOSTA Having been established since 1955, German label Ricosta has perfected its fitting techniques over five decades of pioneering manufacture. Designed around the width measurement system, each shoe is created to allow the child’s foot freedom of movement with no compromise on style, and also meets the brand’s strict standards of sustainability and environmental awareness. Stand G43.

FRODDO The Froddo collection is created in conjunction with podiatrists to offer anatomical and natural footwear. Designed to appeal to children with its fun playful styles and to parents for its comfort, fit and quality, the brand returns for a/w 16 with a new focus on unique detailing including vintage purples, blues and greens, snakeskin textures, metallic finishes and tassel trims.

Stand H41.

OLD SOLES Making its Moda debut this season, Old Soles arrives from Australia with a collection designed to bring fashion to the pre-walker and toddler market. Each design within the range is crafted from 100 per cent soft leather with a comfortable padded insole, and features a little catwalkinspired style designed to make a big impression.

Stand G60.

JANUARY/FEBRUARY 2016 - 62

MINI MODA | WWW.CWB-ONLINE.CO.UK

LELLI KELLY Returning for the autumn season, Italian label Lelli Kelly is the name behind the luxurious and opulently designed shoes that are sought after by little girls everywhere. The brand will unveil a suitably decadent collection for a/w 16, maintaining its metallic and patent signatures with a continued focus on intricate detailing. Stand I50.

BOBUX Bobux has recently taken a whole new creative direction, including a new logo, brand icon and the launch of Bobux Play, a range truly dedicated to the extremes of kids’ footwear usage when at play. The range includes two collections: Blaze, for confident walkers, and Xplorer for crawlers and new walkers. Other highlights include the Street range for fashion-focused parents and kids, and the Classic range, where timeless styling is the hallmark of the collection. Stand H58.

RAP Strongly inspired by colours from the 70s, RAP’s a/w 16 collection includes several new flower prints, laminated disco leathers in shiny colours, and a rough, tough look for the boys’ collection. The range is divided into four groups: Pre-Walker, for six to 18 months, sees reinforced heel caps, natural space for the toes and a soft sole. Baby, for one to three years, offers 100 per cent organic crepe soles or soft rubber soles with an absorber in the heel, together with a choice of three different lasts. Kids, for three to 10 years, is the brand’s biggest range offering over 30 styles in several colours and patterns, whilst the Teens line combines comfort and fit with a smart and modern look. Stand F59.

SIX PIEDS TROIS POUCES Returning after an absence of several seasons, French label Six Pieds Trois Pouces arrives at Moda Footwear with an elegant collection of shoes for boys and girls from birth upwards. Offering distinct collections for occasions such as après-ski, tennis and town living, the collection is a mini-me offer of continental styling for the contemporary youngster. Stand H46.

SALAMANDER-LURCHI Taking a separate stand within Mini Moda for the first time, Salamander-Lurchi will unveil a comprehensive children’s range at this season’s Moda in addition to its presence within the main Moda Footwear arena. As well as leisure shoes, SalamanderLurchi will showcase its first ever Back to School collection and its ever-popular Tex range of waterproof boots. Stand G41.

JANUARY/FEBRUARY 2016 - 63

See us at Bubble London Stand D37 Email: sales@beacadillac.com www.beacadillac.com

SCHOOLWEAR BUYER: THE LATEST NEWS AND OPINION FROM THE SCHOOLWEAR INDUSTRY

PENNY APPEAL – EDUCATION FIRST CAMPAIGN

67: News

68: The heart of schoolwear Charities appealing for support from the school uniform sector in 2016.

JANUARY/FEBRUARY 2016 - 65

SCHOOLWEAR | WWW.CWB-ONLINE.CO.UK

Schoolwear NEWS: The latest news from the schoolwear industry.

SKOOLKIT OPTIMISES EFFICIENCY Hampshire based trade and retail schoolwear supplier Skoolkit has invested in a voice picking service to improve efficiency in terms of its warehouse picking.

Skoolkit employed TopVox to install the voice picking system, which it uses to restock its shops each night, improving productivity and keeping the need for temporary staff to a minimum.

TopVox was awarded a 2015 Logistics Business IT award in the Retail and wholesale sector for its work with Skoolkit.

—

BAGS OF FUN FROM WILLIAM TURNER School accessories supplier William Turner, the exclusive UK distributor of the Affenzahn range of kindergarten backpacks, will be showing the collection at this season’s Bubble London at the Business Design Centre, Islington on 31 January to 1 February.

Created to be both fun and functional, Affenzahn kindergarten backpacks encourage the play instinct in children, with key features of the animal character bags including pull out tongues and moveable loop arms, which can help develop motor skills.

As a Bluesign System Partner, Affenzahn is fair trade and eco-friendly and uses materials from recycled PET bottles.

—

BTS FOOTWEAR LAUNCH Following a strong children’s autumn sell through, German footwear brand Lurchi by Salamander is expanding into Back to School footwear for a/w 16.

Showing at Moda Footwear at Birmingham’s NEC on 21-23 February, the launch sees 19 styles – nine for boys and eight for girls – all with leather uppers and the normal quality and fit you would expect from a premium children’s footwear brand.

Predicted bestsellers are Anne, Caroline and Christina for girls and Jez, David and Thomas Tex for boys. Any style with a Tex lining, such as Thomas Tex, is also waterproof. Wholesale prices start at £19.50.

—

NEWS IN BRIEF

BMB BUILDS SPORTSWEAR OFFERING On 5 January, Blue Max Banner (BMB) completed an acquisition of high-performance, bespoke sportswear business Orion Teamwear. BMB already had an established relationship with Orion, as it offers a stock-supported range of professional sportswear garments through its brochure. The acquisition will enable BMB to offer a new sportswear option in the form of Teamwear Kit Design in either cut-and-sewn or sublimated products.

“Orion is a well-established brand in the schoolwear market and at a professional level, too, and comes with a strong customer base,” says BMB’s chief executive, Nigel Plenderleith.

“Being able to offer sublimation, teamwear and stock-supported product gives BMB the ability to compete with the sportswear specialists. New product developments will be added to the stocksupported range and the colour options will be increased.”

Mike Williams transfers with the business as Orion brand manager. Richard Metcalfe, the original founder of Orion Teamwear, and Mark Whiteley will concentrate on their other business interests.

—

— The official Printwear & Promotion LIVE! 2016 show app is now available for download to iOS and Android devices. Available from Google Play or the Apple Store, the visitor tool can be used to interact with over 150 exhibitors, including over 60 clothing brands and distributors and to plan an itinerary, including seminars, fashion shows, demos and meetings.

MUDDY PUDDLES’ SCHOOLS SCHEME British children’s outerwear brand Muddy Puddles has launched a scheme for schools and nurseries called the Muddy Academy, which encourages outdoor learning.

The Muddy Academy, which was created by the brand’s CEO Natasha Ascott, a former teacher, offers discounts for schools on a range of 100 per cent waterproof kit, from jackets through to trousers. It also provides free learning resources and rewards for teachers to use.

“As a former teacher and parent I’m passionate about encouraging outdoor learning and play,” says Ascott. “If schools invest in some affordable, quality wet weather gear, teachers will be able to find new ways of educating outdoors.”

Muddy Puddles has already signed up 1,000 schools to its academy and has recently employed two Muddy Academy Education Consultants to visit schools and grow awareness of the scheme.

—

— A new report has revealed that reducing the burden of business rates could unlock almost 4,000 jobs and £1.75bn development over the next five years. The report by the British Property Federation (BPF), British Council of Shopping Centres (BCSC) and British Council for Offices (BCO), written by Regeneris Consulting, finds that approximately three quarters of any increase in business rates over a two to three year period is transferred to landlords as occupiers push for lower rents.

— A new survey from London 2012 legacy charity Join In has revealed that sports clubs across the country are calling for professional marketers to volunteer. Research shows that the majority of groups need volunteers with specialist skills to help with PR, marketing, social media and web design in order to grow their clubs.

JANUARY/FEBRUARY 2016 - 67

REPORT | WWW.CWB-ONLINE.CO.UK

THE HEART OF SCHOOLWEAR For schoolwear suppliers looking to invest further in social responsibility and charity partnerships, CWB highlights three charities appealing for support from the school uniform sector in 2016.

WOOD STREET MISSION – SMARTSTART Manchester children’s charity Wood Street Mission is one of the oldest in the region, helping more than 3,000 families and 7,000 children every year by providing practical support to alleviate the impact of poverty and improve life chances.

Both Manchester and Salford have high levels of child poverty, with more than one in three local children living in hardship.

And while schools do have some funding to supply families with uniforms, it is not enough to help all children living in lowincome households. For this reason, in 2015, Wood Street Mission launched SmartStart Manchester & Salford. The objective of SmartStart is to distribute £1m of school clothing and sports kit to local, low-income families: enough to give every child living below the poverty line a school uniform.

By helping with school costs, the project aims to improve the life chances of children in poorer households – who typically perform worse at school than their better-off peers – enabling them to fit in and not breach school regulations.

SmartStart runs all year round, distributing donations of new, nonbranded school uniform and sports kit to local families through the charity’s Manchester base. Its peak time is during the summer, when it runs a highly customised service to provide uniform in time for the new school year. Wood Street Mission is now planning the project for 2016, and is interested in talking to suppliers of school uniform and sports kit who are interested in supporting SmartStart. It is also opening a new community shop in central Manchester later this year, which will distribute school uniform and coats, as well as other children’s clothing, toys and books to families throughout the year.

The project has a campaign video, Every Super Hero Needs a Uniform, available to view at http://www.woodstreetmission.org.uk/Campaigns-at/ Every-Super-Hero-Needs-A-Uniform.aspx, which powerfully demonstrates the impact not having the correct school uniform can have on a child.

— For more information, visit www.woodstreetmission.org.uk or email chief executive Roseanne Sweeney on roseanne@woodstreetmission.org.uk

SMARTSTART CASE STUDY: TRUTEX In 2015, the Wood Street Mission teamed up with schoolwear supplier Trutex to kit out over 1,700 children for the new school year. All families were given a ‘virtual budget’ from which they could ‘purchase’ the school uniform items their children needed most. These items were then posted out in time for September. On average, families – all of which were referred by a professional support worker – received over £100 of school clothes.

“Trutex was delighted to supply Wood Street Mission to enable them to successfully provide school uniform to those in need around Manchester and Salford,” says Trutex’s marketing manager, Rowena Allen. “The scheme is a fantastic way to enable children to start Back to School on the same level as all of the other children. All Trutex uniform is ‘Made to Last’, so these pupils will also benefit from high quality products improving self-esteem.”

JANUARY/FEBRUARY 2016 - 68

REPORT | WWW.CWB-ONLINE.CO.UK

PENNY APPEAL – EDUCATION FIRST CAMPAIGN

PENNY APPEAL – EDUCATION FIRST CAMPAIGN

PARENTING 2000 – SCHOOL UNIFORM BANK (SUB)

Formed in 2009, Yorkshire based charity Penny Appeal combats poverty in both the UK and overseas through a variety of projects including building wells, providing food, delivering emergency medical aid and caring for orphans and the elderly. All of Penny Appeal’s projects are carefully constructed and designed to be accessible and effective and offer a blend of emergency support, short-term relief, and longer-term sustainable interventions. This multi-focus approach means the charity can save lives immediately, improve situations in the coming days and weeks, and transform communities for years to come, always giving desperate people the support they need depending on their situation.

In June 2015, the charity launched the Education First campaign to give children a comprehensive education in a quality setting, where all their learning needs can be catered for. Its schools in Asia and Africa are fully equipped with everything that pupils need to learn, develop and grow. Everything a new school needs is provided, including desks and chairs, a library full of textbooks, stationery and computer equipment, play areas and fully trained teachers. The schools offer a safe, inspiring and fun environment where orphans and impoverished children can enjoy lessons in English and the local language, covering a range of subjects.

The charity’s school uniforms are proudly worn by the children, who relish being part of a positive community that will improve their lives. To help boost the campaign’s work in 2016, Omer Shah, head of programmes at Penny Appeal, is appealing to UK schoolwear suppliers for their support.

“We’d love to hear from schoolwear suppliers that can support our Education First pupils,” he says. “A quality, practical uniform makes a big difference to the children – it gives them a real sense of belonging and is a positive reinforcement of the importance of education. You can help: whether it’s donating shoes, socks, shirts or whole uniforms, the children would be very grateful.”

In the past six years, Penny Appeal has helped millions of people across Asia, the Middle East and Africa, transforming entire communities by helping to break the poverty cycle and build brighter futures.

— Anyone interested in supporting Penny Appeal should contact Gemma Rathbone, media and communications officer, on 07766 904352 or gemma.rathbone@pennyappeal.org.

The charity Parenting 2000 was established in 1993 after the tragic death of James Bulger. Its objective, throughout the north-west of England and Wales, is “to advance the education of the public concerning safety issues in everyday life, and thereby to preserve and protect the moral and physical welfare of any vulnerable members of society, in particular, but not exclusively children.”

In 2013, the charity formed the School Uniform Bank (SUB) at its centre in Litherland, in the Metropolitan Borough of Sefton, in Merseyside. The aim of SUB is to provide new or pre-loved school uniform items, in good condition, to families living on benefits who are struggling financially to kit their children out for school. Parents or young people can contact Parenting 2000 directly for support, or are referred to the charity by schools, health visitors, social care or other organisations that help and support families in Sefton.

While the project sees great support from members of the public donating outgrown schoolwear items, it is keen to increase the number of new school uniforms it receives.

“We have plenty of families recycling their uniforms, but unfortunately some are not fit for purpose,” says Parenting 2000 chief executive officer, Colette Aslanian.

“Although we never refuse donations, we are in desperate need of new uniforms: we haven’t had any brand new school uniforms donated for a while. It’s lovely to see children go to school with one full, new school uniform and then we supply a back-up one to alternate.”

Since the launch of SUB, Parenting 2000 has established storage for school uniforms in its other two centres located in Crosby and Southport, enabling the project to become Sefton-wide.

— For further information on donating to SUB, contact Colette Aslanian, CEO of Parenting 2000, on 0151 920 7137 or email Colette.Aslanian@parenting2000.org.uk.

JANUARY/FEBRUARY 2016 - 69

INFORMATION | WWW.CWB-ONLINE.CO.UK

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www.affenzahn.com • A Mini Penny info@aweatheredpenny.co.uk www.aweatheredpenny.co.uk • Anaïs & I 07970 383188 www.littleicons.co.uk / www.anaisandi.com • Angel’s Face 01732 823 700 www.angels-face.co.uk • Atelier/Child 0085 2901 67843 www.atelierchild.com • Avery Row 07879 483910 www.avery-row.com Baby Alpaga Paris 0033 06982 82244 www.baby-alpaga.net • Blade & Rose 07920 752260 www.bladeandrose.co.uk • Blue Max Banner 01225 715070 www.bluemaxbanner.co.uk • Bob & Blossom 01273 679497 www.bobandblossom.com • Boboli 0034 937982000 www.boboli.es • Bobux 07808 730176 www.bobux.co.uk • Born in Britain 07717 696776 www.borninbritain.com • Bowtique London 07904 236856 www.bowtiquelondon.com • Boys & Girls 07803 725 324 www.boysandgirlsshop.com • Braveling 07786 071667 www.braveling.co.uk • Buffalo & Bear 07816 594481 www.buffaloandbear.co.uk Canada House – Republic of Kids 07711 746276 www.republicofkids.com • Cate & Levi 01380 859600 www.greenpioneer.co.uk • Chic Smart Clothes 0048 730717084 www.chicsmartclothes.com • Country Kids 01883 740066 www.countrykidstights.com • Cute Cute 01625 402252 www.cutecute.co.uk • Cyberjammies 07779 146051 www.cyberjammies.co.uk Dear Eco 0048 518771717 www.deareco.eu Emile et Rose 01392 677555 www.emile-et-rose.co.uk • Enchanted Forest and Friends 01475 745794 www.enchantedforestandfriends.com Fabric Flavour 020 7195 2234 www.fabricflavours.com • First Baby Shoes 0048 668601616 www.firstbabyshoes.com • Fluf 01380 859 600 www.greenpioneer.co.uk • Foque 0034 9863 66048 www.foque.es • Froddo 01707 888388 www.froddo.com • From Babies with Love 0044 8006 891912 www.frombabieswithlove.org • Frugi 01326 558 462 www.frugiwholesale.com • Funky Feet Fashions 01743 762316 www.funkyfeetfashions.co.uk Hatley 020 7544 4833 www.hatley.com • Holly Hastie 020 7127 9107 www.hollyhastie.com IDO 0039 0575 5331 www.ido.it Jax & Hedley 07919 368057 www.jaxandhedley.com • Jessie Jumbles 07966 018650 www.jessiejumbles.com • Joules 01858 435258 www.joules.com • Junona 07453 305723 www.junonastore.com KeriKit 01618 189038 www.kerikit.com • Kissy Kissy 01442 248099 www.finestforbaby.co.uk • Kite 01202 733222 www.kite-clothing.co.uk Lala & Bea 07769 704379 www.lalaandbea.com • Lelli Kelly 0039 05834311 www.lellikelly.it • Le Mu info@le-mu.co.uk www.le-mu.co.uk • Liberty 020 7734 1234 www.liberty.co.uk • Lilly + Sid 01788 824455 www.lillyandsid.com • Little Annie-Bets 07792 005309 www.littleanniebets.com • Little Wardrobe London 020 8061 2062 www.littlewardrobelondon.co.uk • Liu Jo Kids 020 8740 4097 www. brand-stable.com • Loud Apparel 020 7241 2456 www.loud-apparel.com • Love Made Love 07850 754853 www.lovemadelove.com Mad Pax 0113 258 8630 www.madpax.com • Magnus & Mouse 07983 505410 www.magnusandmouse.co.uk • Marmalade & Mash 07850 897304 www.marmaladeandmash.co.uk • Mayoral 0034 952 045204 www.mayoral.com • Mini A Ture 020 7348 7316 www.miniature.com • Muddy Puddles 01299 407150 www.muddypuddles.com Natasha Troy 07801 555670 www.natashatroy.co.uk • Nod 07825 567808 www.nodlondon.com • Nueces Kids 0034 637628481 www.nueceskids.com Oh…My! 020 7281 4141 www.ohmykidswear.com • Old Soles 0061 4176 86642 www.oldsoles.com.au Panda & Ping 07887 994559 www.pandaping.com • Panda and the Sparrow 07887 994559 www.pandaandthesparrow.co.uk • Patito Bebé 0034 616078489 www.patitobebe.com • Petite Pearl Lowe 07879 626356 www.pearllowe.co.uk • Pigeon 01865 379230 www.pigeonorganics.com • Plae 07887 538593 www.goplae.co.uk • Plakinger 0049 175 5273803 www.byplakinger.com • Platypus Australia 07967 416386 www.platypusaustralia.com • Poco Rosso 07876 522341 www.bohohemp.co.uk • Popupshop 0045 4242 0808 www.popupshop.net Rachel Riley 020 7935 7007 www.rachelriley.co.uk • RAP 07967 560633 www.arautorap.com • Red Urchin 07810 565999 www.redurchin.co.uk • Ricosta 0116 2597427 www.ricosta.de Salamander-Lurchi 01664 454920 www.hbshoes.co.uk • Sarabanda Minibanda 0039 0575 5331 www.sarabanda.it • Satsuma Bamboo and Organic 01795 410914 www.satsumabambooandorganic.co.uk • Six Pieds Trois Pouces 0033 6604 77007 www.sixpiedstroispouces.com • Snüz trade@snuz.co.uk www.snuz.co.uk • Step2wo www.step2wo.com • Sunuva 0800 7789789 www.sunuva.com • Superlove Merino 01248 800060 www.superlovemerino.com • Sways by Rains 07598 710626 www.sways.dk The Little Shoemaker 01273 504187 www.thelittleshoemaker • Tutto Piccolo 0034 965546899 www.tuttopiccolo.com Urban Merino 020 3393 3003 www.urban-merino.com ViccaBond 07507 638250 www.viccabond.uk Willa and Bobbin 07734 858236 www.willaandbobbin.com • Woodstock 07866 383042 www.woodstocklondon.com Young Soles 07515 369391 www.youngsoles.co.uk Zuma the Dog 07778 669680 www.zumathedog.com

JANUARY/FEBRUARY 2016 - 71

DIRECTORY | WWW.CWB-ONLINE.CO.UK

ACCESSORIES

SCHOOLWEAR

AGENCY

ORCHARD AGENCY

BALLOON BIJOUX

Chris, Carol, Lisa & Ray are the team behind Orchard, a leading second generation childrens clothing agency in the UK, with expertise in London and the South East.

Orchard Agency, 28 Fourth Avenue, Frinton-on-Sea, Essex CO13 9DX Tel: 01255 674301 Email: chris@orchardagency.co.uk carol&ray@orchardagency.co.uk

Hair Accessories, Jewellery, Bags, Purses, Belts, Braces, Sunglasses, Fairy range and School accessories.

For a free brochure: Tel: 0208 207 2500 or email: info@balloonbijoux.co.uk www.balloonbijoux.co.uk

CWB BUSINESS DIRECTORY SCHOOL TIES

WELDON AGENCIES Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.

FUN & FUN, LE CHIC, DEUX PAR DEUX, NO NO, BOBOLI, FOQUE, SARDON, LARANJINHA, ITTY LONDON Weldon Agencies, Southport, Merseyside Tel: 01704 576033 Email: barrieweldon@btconnect.com, andrewweldon@btconnect.com www.weldonagencies.co.uk

BABY & KIDS SHOES

VANHUIZEN AGENCIES

TIE & SCARF COMPANY

The specialist in

SCHOOL TIES plus badges

TO ADVERTISE IN THE CWB DIRECTORY PLEASE CALL FIONA ON

01484 848337 OR EMAIL FIONA.WARBURTON @RAS-PUBLISHING.COM

Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.

OILILY CHILDRENSWEAR, LIONS OF PORCHES, NOA NOA MINIATURE COLLECTION Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk www.vanhuizenagencies.co.uk

TO ADVERTISE IN THE CWB DIRECTORY PLEASE CALL FIONA ON

01484 848337 Warth Industrial Park, Warth Road, Bury BL9 9NB Tel: 0161 761 5151 Fax: 0161 762 0202 Email: tieandscarf@chaytow.com Web: www.tieandscarf.co.uk

OR EMAIL FIONA.WARBURTON @RAS-PUBLISHING.COM

JANUARY/FEBRUARY 2016 - 73

TALKING POINT | WWW.CWB-ONLINE.CO.UK

PEARL LOWE Founder and designer, Petite Pearl Lowe As a child, Pearl Lowe would customise her own clothing for the thrill of knowing she was wearing a one-off creation. By the age of 10, she had already designed her first collection, which was sold in her mother’s boutique in Covent Garden. Despite this, Lowe’s path switched from fashion to music after leaving school. After having her four children, who include fashion model Daisy Lowe, she rekindled her passion for design, launching luxury kids’ lifestyle brand Petite Pearl Lowe late last year. Prior to its exclusive launch to trade at this season’s Bubble London, CWB gets an insight into the label, which is handmade by a team of seamstresses in Lowe’s hometown of Frome in Somerset and currently sold exclusively in Harrods.

— Laura Turner: What are the milestones of your career?

Pearl Lowe: I started out as a singer in the 90s indie band, Powder. In 2001, I launched Pearl Lowe Interiors, selling lace curtains, cushions and bedspreads. Five years later I began making lace dresses, which I sold through Liberty’s and independent boutiques.

In 2009, I designed a capsule range of dresses for the high street chain Peacocks and in October 2015, I launched a luxury kids’ lifestyle brand, Petite Pearl Lowe.

LT: What was the inspiration behind Petite Pearl Lowe?

PL: I was inspired by 1900s circuses and by Cecil Beaton, the celebrated English fashion, portrait and war photographer who won an Academy Award for his stage and costume designs.

LT: How does designing childrenswear compare to your past design work?

PL: It’s a lot more fun, and my daughter Betty gets to invite all of her friends over for dress-ups.

LT: Any plans for a boys’ line?

PL: I cannot tell you how many people have asked me to design a boys’ collection. We will in fact be launching a boys’ range for a/w 16.

LT: Which other childrenswear brands do you admire?

PL: I love BANGBANG Copenhagen as my daughter is quirky and loves everything it makes. I’ve always loved Caramel and Bonpoint, too, but my kids won’t wear that kind of thing anymore, which is such a shame. I’m going to have to wait for grandchildren.

LT: Where is the brand currently being sold?

PL: Harrods will continue to sell Petite Pearl Lowe, there will be a Selfridges pop-up shop in the spring, and then maybe the USA. LT: Anything else in the pipeline for the brand?

PL: I’m launching candles and fragrances for kids in the New Year, which is really exciting, and I’ve also started to design soft furnishings.

NAME: Pearl Lowe JOB TITLE: Designer DATE OF BIRTH: 7 April PLACE OF BIRTH: Wimbledon NOW LIVES: Somerset

LT: What are your key considerations when designing for children?

PL: The fabrics have to be soft and very comfortable to wear, and they cannot be provocative in any way.

LT: Where do you source inspiration?

PL: I get inspiration from films, flea markets, friends, my children. Sometimes, I’ll see a piece of fabric and a whole collection will be created from just that.

LT: How would you sum up the brand?

PL: It is a luxury, dress-up collection. It includes lots of silk, colour, tulle and sequins.

The age range at present is two to 10 years, although we are adding teenage costumes for a/w 16. At present, there are 20 pieces in the collection. A couple of the signature pieces, like the harlequin leotard and the sequin cape, will carry on throughout the year.

LT: Which is your favourite piece to date?

PL: The butterfly costume for s/s 16 is my favourite.

JANUARY/FEBRUARY 2016 - 74

organic baby & child contact@omibia.com Tel: +44 (0)1342825724 www.omibia.com

See us at Bubble London 31 January - 1 February 2016 Stand C24