WWB MAGAZINE JULY 2017 ISSUE 266

WOMENSWEAR BUYER wwb-online.co JULY 2017 / ISSUE 266 / £6.95

TRUE ROMANCE GOK WAN EXCLUSIVE The celebrity stylist reveals the inspiration behind his Fashion Brunch Club initiative KNUCKLING DOWN How Canadian brand Moose Knuckles aims to claim its slice of the outerwear market THE BUYER’S GUIDE The trends and key looks that will define s/s 18

INDX Womenswear & Footwear SS 2018 2nd - 4th August 2017

Spring Summer Collection 2018 www.michaelalouisa.com

MODA UK - Birmingham

Stand T31 6th - 8th August 2017

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WWB’s directional photo shoot, capturing this season’s hottest ethereal vibe

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SCOOP PREVIEW

Everything you need to know about the s/s 18 edition

84/ J A C K E T R E Q U I R E D PREVIEW

WWB introduces some of the key brands that make up the new women’s edit at the show

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MODA FIRST GLANCE

A sneak peek at some of the brands making an appearance at the August edition

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THE LAST WORD

With Stephanie Pratt, designer and TV personality

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EDITOR’S COMMENT

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TALKING POINT

Your views on the issues shaping the industry

24/ I N T E R V I E W With celebrity stylist and TV personality Gok Wan

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STYLE FILE

32/ J O G O N

The key sneaker styles to get in-store now

34/ L E T T H E M O O S E L O O S E

How Canadian brand Moose Knuckles wants to take a slice of the outerwear market

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THE S/S 18 STYLE EDIT

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Key brand and product launches in the spotlight

48/ S / S 1 8 T R E N D S

From nautical to neutrals, WWB has all the

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key looks covered

FRONT COVER: NEEDLE & THREAD

F O R M O R E I N F O R M AT I O N O R TO B O O K A N A P P O I N T M E N T C O N TA C T O U R T R A D E T E A M O N: E: trade@joules.com T: 0 1 8 5 8 4 3 5 2 6 1

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Editor Isabella Griffiths isabella@ras-publishing.com Contributors Christina Williams christina@ras-publishing.com Victoria Jackson victoria@ras-publishing.com Laura Turner laura@ras-publishing.com Writer Rebecca Jackson rebecca.jackson@ras-publishing.com Design & production Michael Podger mick@ras-publishing.com

Editor’s comment Isabella Griffiths

Clive Holloway clive@ras-publishing.com James Lindley james@ras-publishing.com Richard Boyle richard@ras-publishing.com Sales manager Sam Chambers sam@ras-publishing.com Editorial director Gill Brabham gill@ras-publishing.com Portfolio director Nick Cook nick@ras-publishing.com Marketing director Stephanie Parker stephanie@ite-exhibitions.com Reprographics & printing ImageData Group 01482 652323

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Like everything else in our dynamic industry, marketing and the way brands and stores promote their products and reach consumers has changed considerably over the years. By now, everybody recognises the undeniable power of social media and it’s becoming an increasingly popular and important tool in modern marketing. Instagram in particular seems to be the rising star among all social media, and its recent commercialisation with advertising, sponsored posts as well as shoppable links has seen key fashion players investing their budgets in this way. It’s not hard to see why Instagram is such a popular medium; it’s immediate, highly visual – which lends itself to our aesthetics driven sector and the promotion of stylish products via photography – and it can generate quick sales, too. What’s not to like?

According to a recent report, international sportswear brand Nike is the most popular fashion player on Instagram with over 72m followers. In second place comes H&M with over 21m followers, with Zara, Adidas and Forever 21 catching up – read the full story in our news on page 12. They are all capitalising on their popularity on social media to drive sales and brand engagement to their multiple sales channels.

So far, so good. In many ways, it’s not surprising that the big players will grab a (marketing) trend and run with it. But what I find super encouraging is that indies aren’t far behind either and are also utilising Instagram for exposure,

customer interaction and sales. So many of you have been telling me lately how important Instagram has become to your marketing strategies, and how effective – and fun! – it is, too.

Whether that’s sharing beautiful flatlays displaying your latest stock, or broadcasting your customers’ looks live and ‘real’ via Instastories, or showing off key trends, last minute stock or sales and discounts, Instagram seems to be a massive driver to bricks and mortar stores and online.

Here at WWB we are keen followers of indie retailer accounts and we love seeing how you’re utilising the medium and the beautiful products and stores on display, so if we’re not already following you, pop over to our account, @wwbmagazine, and give us a follow, and we’ll be pleased to follow you back.

On the topic of digital media, thank you so much for all your lovely messages and emails about the launch of our new website, wwb-online. co. We couldn’t have wished for a nicer reception, and the fact that you all seem to like it really spurs us on. Pop over there for daily updated news, features, business advice and interviews, and let us know what else you would like to see.

Back to our print issue, we kick off the s/s 18 season with our comprehensive Buyer’s Guide and all the key trends that will dominate the season.

Let us know which brands and looks you will be buying into and the collections that have impressed you most. Let the season commence!

WWB is a fashion business publication produced by ITE Moda Ltd. Other titles include MWB and CWB. ITE Moda Ltd is an ITE Group PLC company

FOR MORE INFORMATION VISIT WWB-ONLINE.CO OR EMAIL ISABELLA@RAS-PUBLISHING.CO.UK FOLLOW US ON TWITTER @WWBMAGAZINE, FACEBOOK WWB MAGAZINE AND PINTEREST WWBMAGAZINE

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EU-BOUND ONLINE RETAIL ORDERS HIT HIGHEST RATE YET

STUDY REVEALS LEADING NAMES IN CUSTOMER RETURNS

Online retail delivery order volumes were up 13.9 per cent year-on-year in May, according to the latest data from the IMRG MetaPack UK Delivery Index.

A global e-commerce benchmark which analyses over 200 clothing brands on the efficiency and handling of their returns proposition has been unveiled.

The analysis reveals that the average order value (AOV) hit its highest rate for May since the Index launched in 2011. This is consistent with rises seen in the e-retail index, where the average basket value was up +18 per cent in May compared with the same month last year. The AOV for both domestic orders and those being fulfilled to customers in the EU has been gradually increasing over the past six months, pushing the overall AOV up, while the value going to non-EU destinations has decreased slightly over the past few months.

Since the Brexit vote in June 2016, the value of sterling has fallen against other currencies. While the major currencies have all gained against the pound, the euro has maintained its strengthened position more consistently than others over recent months. The study suggests that this is likely to be a factor influencing a rise in the proportion of orders going to EU destinations, which at 61.8 per cent is the highest share since the group began tracking this in August 2013.

Andrew Starkey, Head of e-Logistics, IMRG says: “One of the main cliches about Brexit is that it brings uncertainty. While that may be true from a technical and legal perspective, the impact of Brexit so far on retail has been very clear – as the pound tumbled following the vote and has remained at that lower level since. A record high for May average order values may sound like good news for retailers on the surface, but it could be masking a wider issue around profit margins – shoppers from EU markets are likely being attracted to UK retailers because their currency is strong, relatively speaking, which means they are actually getting the equivalent of a discount on products purchased from UK sites.”

The Great Returns Race was pioneered in 2016 by returns service specialist ReBound and every quarter sees brands measured against seven core returns metrics. For the first time the study includes both UK returns policies as well as international, making it the most extensive yet. The benchmark provides the wider retail market with unique insight into which top fashion, sportswear, lingerie, beauty and footwear retailers offer a wow-factor returns policy – and which ones are lagging behind.

Key findings of the study reveal: • ASOS, Charles Tyrwhitt and Clarks remain consistently strong but Lands’ End has been knocked off the podium by Adidas • 20 per cent of retailers still don’t state their refund promise anywhere on their site (a 4 per cent rise on the last quarter) – leaving customers without reassurance of when they can expect to get their money back • 12 per cent of brands still don’t offer a choice of local return method to their customers • 78 per cent of brands offer free returns in the UK, and 55 per cent of brands offer free returns in at least one international market • There are now 17 brands sharing ‘leading’ status, which is more than triple the number this time last year.

This year’s report saw 66 additional brands analysed on their returns propositions – bringing the total to 207 top retailers and covering fashion, sportswear, lingerie, beauty and footwear products.

FOR DAILY NEWS, ANALYSIS AND UPDATES, VISIT WWB-ONLINE.CO

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NEWS IN BRIEF

NEW INVESTOR FOR ALEXA CHUNG LINE

£50,000 FUNDING TO SUPPORT SMES

Pembroke VCT, the venture capital trust (VCT) that invests in early stage consumer-focused businesses in the health and fitness, apparel and accessories, and media and hospitality sectors, has invested in model and TV host Alexa Chung’s new eponymous fashion line.

The brand will be the first solo design project from the fashion icon who has previously created sold-out collections for AG Jeans and Madewell, and acted as creative consultant to brands including Superga, Marks & Spencer and Eyeko.

Chung has appointed managing director Edwin Bodson, previously head of Atelier Haider Ackermann, and a multi-disciplinary design team to assist her in realising her vision for the brand.

In total, Pembroke VCT has invested in over 25 companies, a mixture of later stage profitable businesses and earlier stage businesses. It will open its next offer for subscription in Autumn 2017.

Consulting service Global Fashion Management has made available a £50,000 fund to subsidise initiatives to help fashion SMEs to incorporate robust management practices.

This programme is funded and carried out in conjunction with CEO Mentoring (CEOM), a global player in mentoring services, which provides mentors and subject matter experts to SMEs through its global network.

The objective of the funding programme is to help SMEs thrive within the challenging economy they face and move to the next level.

The funding covers an initial free session with CEOM and priority will be given to fashion businesses that are pursuing growth and looking to enhance their international operations.

For further information on the funding contact Global Fashion Management on 020 8576 6233 or email funding@ globalfashionmanagement.com.

SKUNKFUNK HITS THE NORTH Following several successively strong seasons, Spanish ethical brand Skunkfunk will have a presence in fashion agency Love Brands’ Manchester showroom from s/s 18. The brand has already been represented by the agency for a number of years, but will be available for the first time from its Northern base.

The brand, which celebrates its 20th anniversary this year, continues to be a pioneer in the contemporary sustainable fashion sector, blending ethical values with directional designs.

Skunkfunk is the only GOTS certified fashion brand in Spain and uses pattern cutting processes which aim for zero waste, while 92 per cent of the clothing collections are produced using environmentally preferred raw materials. The s/s 18 collection is centred around three lines, Legacy, Casual and Boutique, each offering different style choices. Wholesale prices range from £15 for a T-shirt, £23 for a dress and £37 for a jacket.

ESCADA APPOINTS NIALL SLOAN AS GLOBAL DESIGN DIRECTOR Global luxury brand Escada has appointed Niall Sloan as its new global design director, joining the label from Hunter, where he has held the position of global design director for the last four years, overseeing design in all product categories for women’s, men’s and kids’.

Prior to this, Sloan worked closely with Christopher Bailey for 10 years at Burberry, playing a key role in transforming the heritage brand and working across hard accessories, eyewear, watches and jewellery. His last position at Burberry was as head of the women’s Prorsum (now Burberry Runway) team for three years, including all shows, pre-collections and VIP dressing.

Sloan will take up his position on 1 August and start work on a/w 18, with his first full collection being Resort 2019.

MISSGUIDED OPENS BLUEWATER STORE Young fashion brand Missguided has opened its first store outside of London at Bluewater shopping centre in Kent.

Situated on Bluewater’s lower Rose Gallery, the 16,200 sq ft statement store has been designed by Dalziel & Pow. Using the retail space as an extension of Missguided’s online expression, standout permanent fixtures and seasonal installations bring trends and campaigns to life.

Social media also forms an integral part of the experience, blurring the lines between physical and digital whilst creating a two-way conversation with the target customer, aged 16-35.

Designed to create a completely immersive brand experience whilst browsing, the store has floor-to-ceiling digital screens on entrance and above the cashier desk that display the most recent campaigns.

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NEWS IN BRIEF

RE.SUSTAIN LAUNCHES PREMIUM ESSENTIALS

INSTAGRAM’S FASHION TOP 10 REVEALED

British brand Re.Sustain is launching to the market with a range of sustainable premium essentials. The label was founded by Prama Bharwaj, a global authority on sustainability, Matthew Murphy, the co-owner of leading independent store OTHER/shop, and Richard Martin, the former managing director of i-D magazine and global marketing director of Fred Perry.

The collection consists of both men’s and womenswear styles across T-shirts, sweatshirts and wovens in a colour palette of soft whites and mandarin tones, alongside a cobalt blue Breton stripe, punctuated with structured outerwear in the form of trousers, jackets and tunics in dark and off-white denim.

The range follows a contemporary unisex style across all product, with a loose and simplified cut in soft and lightweight jersey, sweats and denim.

New data released by Iconosquare, leading analyst of social media influencers, released that sportswear brand Nike is the top fashion brand and the 15th most popular account worldwide on the photo-sharing platform Instagram with more than 72 million followers, beating celebrities such as Khloe Kardashian and Miley Cyrus. H&M (pictured) came in at second place, with over 21 million followers. Iconosquare measured the total follower count and follower growth for more than 60 brands during the period April and May 2017.

According to the findings, Instagram’s top 10 most popular fashion brands are Nike, H&M, Zara, Adidas, Forever 21, Michael Kors, Topshop, Urban Outfitters, Mango and ASOS. In the top 10, Zara was the fastest-growing brand, managing an impressive 8.72 per cent growth over the AprilMay period. Uniqlo (905,994 followers) managed the fastest growth overall during the period, with a growth rate of nearly 14 per cent.

FOCUS BY ZAPA MAKES UK DEBUT French label Focus by Zapa, the short order sister brand of Zapa, is making its UK debut through fashion agency Parkers.

Launching for a/w 17 with delivery times in August and September, the range is a fashion forward capsule featuring contemporary coats, leather jackets, knitwear and separates, with around 20 styles available in eight colours and four capsule collections a year.

Pitched at mid-market price points, wholesale prices average at ¤120 for leather jackets, ¤110 to ¤140 for coats, ¤50 to ¤70 for down jackets and ¤60 for knitwear.

Zapa has been established in France for over 45 years and has a strong retail network of more than 100 stores. The collection will be available at Parkers showroom in London from July.

IRREGULAR CHOICE COLLABORATES WITH ASHBURYSKIES Quirky UK footwear label Irregular Choice has collaborated with US etailer AshburySkies.com to produce a limited edition collection of cityscape-themed shoe styles. The collection goes on a road trip across the USA, striding across San Francisco’s Golden Gate bridge, rolling through Las Vegas, lighting up the skyline in New York and warming its toes on Miami Beach and is available at Irregular Choice stores, on www.irregularchoice.com and at Ashburyskies.com.

CHIC SHANGHAI GEARS UP FOR AUTUMN EDITION Chic Shanghai, Asia’s largest fashion fair, takes place from 11 to 13 October at the city’s National Exhibition and Convention Centre. Chic Autumn is a compact and concentrated source for fashion professionals, with around 850 international and domestic clothing brands from 20 nations and regions exhibiting. From ready-to-wear through accessories and footwear to body and beachwear, all product categories are represented at the show.

GLOBAL CONTENT PARTNERSHIP FOR FARFETCH Farfetch and content provider Condé Nast have announced a strategic partnership to connect Condé Nast’s global editorial portfolio with Farfetch’s e-commerce, technology and logistic platform. The global partnership aims to create a seamless luxury shopping journey, commercialising Condé Nast’s online and social media content by linking it to leading brands and boutiques in real time. As part of the partnership, Style.com will discontinue operations and will redirect to Farfetch. com. The partnership will see Farfetch product integration into Condé Nast’s content, shopping guides created by Condé Nast publications, highlighting products from Farfetch, and distribution of shoppable content across the company’s digital and social platforms.

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NEWS IN BRIEF

NEW TEAM AT HUNTER DRIVES GROWTH PLANS

WOOLRICH EYES NEW RETAIL OPENINGS

Hunter has appointed a number of new roles in a bid to drive forward with its global expansion.

Tracy Solomons has joined the brand in a newly created position, Customer Engagement Director; a key strategic role to increase growth and optimise the customer’s brand experience.

Solomons joins from Uniqlo where she spent seven years, most recently as Director of Customer Experience. Within the new role she will oversee omnichannel customer engagement at Hunter, including responsibility for e-commerce, retail, merchandising and digital marketing.

Sallie Scripter, meanwhile has recently joined Hunter as EVP, Americas. Scripter spent more than 10 years at LVMH, working as senior vice president for both retail development and RTW at Marc Jacobs International. She joins from her own consultancy, where she provides strategic brand development in retail, e-commerce and wholesale distribution.

Woolrich International has seen a strong performance across all channels and all markets, closing 2016 books with a 9 per cent rise in turnover to 190m dollars. The company has issued a positive outlook for 2017, set to be achieved by further expansion of its retail network to 33 single-brand stores.

EMEA was up 18 per cent, and APAC gained 21 per cent. In North America, a plan to reposition the brand and launch the Woolrich John Rich & Bros line in qualified wholesale and e-commerce channels is underway. The direct to consumer route will be further enhanced through both expansion in bricks and mortar and e-commerce channels, including the opening of nine new stores in addition to the current 24. Recent openings include Tokyo and Stuttgart. New Woolrich stores will be opened by the end of the year in other major cities, including Toronto, Düsseldorf and the first flagship store in Milan.

CONTINUED STRONG BRAND MOMENTUM AT JOULES Latest financial results of British lifestyle brand Joules covering the 52-week period to 28 May 2017 report group revenues increased by 19.6 per cent year on year to £157.0m, as the group’s strong performance in the first half of FY17 and the Christmas trading period continued during the second half of the period.

Retail revenue increased by approximately 19.4 per cent on the prior year, driven by strong growth in the e-commerce channel as well as continued increases across the group’s UK and ROI store estate, where Joules opened 11 net new stores.

The Wholesale segment was up by approximately 20.3 per cent on the prior year, a solid performance which is said to be in line with expectations and driven by strong growth in the spring/summer order-book from both UK and international wholesale customers.

MANUFACTURERS TRADE SHOW 2017 COMES TO LONDON The Centre for Fashion Enterprise (CFE), based at the London College of Fashion – UAL, will host the first Manufacturers Trade Show in East London on 11 July. The one-day event will showcase over 20 exhibitors and aims to introduce fashion enterprises to manufacturers who can produce smaller scale quantities. The Manufacturers Trade Show 2017 is a part of CFE’s Fashion Technology Emerging Futures (FTEF) project, with the vision to support the new ecosystem emerging in London, recognising the convergence of fashion and technology SMEs. This will be the first show, with further shows planned twice-yearly going forward.

Confirmed exhibitors include Fashion Enter, Zedonk, Offset Warehouse, Source Studio, Plus Samples Ltd and Making for Change.

GERRY WEBER SIGNS EVA HERZIGOVA International supermodel Eva Herzigova is the new face of German brand Gerry Weber for a/w17. The campaign builds on the brand’s comprehensive 360-degree communication strategy – from the international focus to the POS materials and events – which comprises specialist retail customers, retail partners, stores and agencies as well as international customers and employees.

The visuals and videos are said to underline the Gerry Weber brand values of ‘feminine, casual chic and inspiring’.

The campaign comprises exclusive POS material, large-scale banners, posters and stand-up displays in international stores and sales spaces in addition to a bold shop window design. The company additionally plans a large number of promotions and in-store events.

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General Enquiries 01392 876390 Customer Service 0800 294 3373 JosephRibkoff.com

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Talking Point

Your views on the issues shaping the industry The digital content revolution

JAMES LAKELAND is owner and founder of the eponymous label.

2017 has been the cement in the digital content revolution. Anyone who works in the fashion business has to accept that to continue moving forward, a website, Instagram, Twitter and Facebook accounts are a necessity.

Customers view clothes online as standard practice and retailers have to adapt to this technological language. The choice is vast and the possibilities infinite.

I myself found it daunting at first. I was brought up in the era of Selfridges and Harrods

Why a show presence is more important than ever

LIZ D’ESTERRE is owner of Liz D’Esterre Agency.

As we enter the new spring/summer 2018 selling season, there is an air of expectation and excitement for the arrival of the new collections.

Despite the aftermath of the General Election and its implications, the Brexit negotiations and the associated economic uncertainty, s/s 17 sales have been generally buoyant, with retailers reporting

designer rooms, where customer service was paramount. Don’t get me wrong, customer service is still paramount, but we have to deliver this via multiple channels, not just on the shop floor of our bricks and mortar stores.

Content descriptions and visually appealing images on our websites and Instagram accounts are just as important these days, conveying not only product and fashion, but also the personality and unique selling points of a store and its owners and team – which in turn reflects on the overall store experience and the service, of course. And no one should underestimate the power of this kind of content.

At James Lakeland, we started with Facebook first, mainly as a bit of fun. This quickly followed with Twitter and now Instagram is becoming the leading force in our social media presence and strategy. Our followers grew organically but quickly and the more you put into it, the more you get out of it. We handle all our social media in-house, and in addition to myself taking the lead, we have four people dealing with this on a daily basis, alongside our PR manager.

Times are definitely a-changing. The new fashion divas are not journalists from magazines, but bloggers and influencers like Chiara Ferragni,

who has one of the most famous and popular Instagram accounts in the world, with millions of followers. She has front row status at all the fashion shows in Paris, Milan and New York.

The celebrity following is also a major pull.

We dressed Rita Ora in a one-button coat and it sold out in three days. The customers from 45 to 65 are continuously reassessing their wardrobes and the frumpy look is definitely not flavour of the month. Again, social media have allowed us to decide which celebrities and bloggers we want to work with as a brand.

This year has seen a great involvement with Made in Chelsea’s Louise Thompson and blogger Roxie Nafousi, as well as Amber Le Bon and Kate Garraway, a firm favourite of ours. It’s such a diversity of women, all influencers and fashion role models in their own right, and also reflects the diversity and broad appeal of our brand, which is always a bonus.

Women will always want to look good, modern and up to date. And as a fashion designer, this is my challenge. But how women wear and feel about clothes will always remain the same – even if how we deliver our brand message has progressed and keeps on changing. And we must adapt with it.

pleasing sell-throughs and sending re-orders at regular intervals.

The introduction of new labels in the everevolving and competitive UK ladies’ fashion market can be a tough one, especially when retailers may be looking to cut back on labels and increase their buys only on their top performing and established brands. There are many brands tapping at the door of the UK market. It is always interesting to see what is out there, although with top performing labels already established within an agent’s portfolio and space at a premium, it is not always easy for the new brands to find the right representation.

With fewer people keen to travel to London in these uncertain times, the attraction of the regional show is increasing. Some retailers, especially northern ones, only buy now at these shows – if the brand isn’t represented, the deal isn’t done. The chance to view international collections, their trends and the valuable chance to network are significant to the agent as well as the independent retailer.

Realising the importance of participation at Moda for regular accounts and also to capture

new business, two very diverse brands from my portfolio are in attendance once again at Moda for s/s 18; Badoo, a smart casual and occasionwear label from Greece, and also Aventures des Toiles, a creative French ‘art of fashion’ brand.

Having a presence at the Birmingham show over the last couple of seasons has seen both brands accumulate a good number of new accounts, as well as an increase in sales from existing accounts. Although trade shows lack the intimacy of showrooms, they do provide the opportunity to expose brands to a wider audience.

They are also extremely successful buying arenas for retailers who cannot spend too many days away from their business.

Exposure on a wider scale with good web presence is a modern-day necessity, both for brands in getting their message out there, and retailers now relying on digital shopping for a large part of their business. The growth in online sales in recent years has been staggering, but with independent retailers offering an excellent variety of high quality exclusive brands, a superb, personal shopping experience and by managing their online sales effectively, the only way is up.

Available from: 17th July - 11th August 17 (including PURE weekend) by appointment only through Apt Collections 0207 580 3202

SPRING SUMMER 2018 COLLECTION PURE LONDON 23-25 JULY STAND C121 MODA UK 6-8 AUGUST STAND W49 UK CUSTOMER SERVICES T: 0141 204 0699 info@latteclothing.com

In the mood for success and profits?

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Then look no further than Rabe, the reliable and dynamic business partner for retailers across the world.

German knitwear specialist Rabe continues to deliver a stellar performance on shop floors up and down the country, with high sell-throughs and above average stock turnover characterising each season. Spring / summer 17 has been among the strongest seasons to date, and it’s not difficult to see why: Rabe offers the right product at the right time, using the appropriate gauges and material weights relevant to the retail season, keeping it in tune not only with fashion trends, but also consumers’ real buying habits and lifestyles.

The brand is passionate about offering the highest quality knitwear at commercial and affordable price points, while its service levels are second to none, as the growing number of retail stockists will attest. Punctual deliveries, in-season repeats, extensive stock back-up and comprehensive after sales packages are just some of the key principles that make Rabe a reliable and dynamic business partner.

Each collection offers a vast choice of knits and tops and is designed with care and attention, focusing on contemporary styling and strong, commercial colours that flatter and have broad appeal. The wellbeing and feelgood factor of its customers is extremely important to Rabe, which is why the brand uses a wealth of innovative and skin-friendly yarns, including Einzigartig, an exclusive and specially developed yarn made from viscose fibres which is notably soft on the skin and even suitable for people with allergies and sensitive skin. It’s Rabe’s belief that its products should be enjoyed and worn every day and look good day in and out.

The same ethos applies across Rabe’s entire brand portfolio – which has seen consistent and equally as impressive growth during s/s 17 – including Lecomte, which offers contemporary quality knitwear for the fashion conscious consumer, as well as Lucia and Pure by Lucia, which were relaunched in the UK last summer with exquisite feminine knitwear and complementing separates.

Rabe stands for modern knitwear, continuity and competence.

Rabe is personal and expressive.

Rabe is perfection and success.

All brands are represented in the UK by fashion agency Partners in Fashion and will be shown in the Central London showroom.

Rabe for mainland UK only.

SHOWING DATES: Collection 1: 27 June to 22 July 2017 Collection 2: 21 July to 7 September 2017 PARTNERS IN FASHION 16a Newman Street, London W1T 1PB Contact: 020 7636 4207 Email: sales@partnersinfashion.co.uk www.partnersinfashion.com

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Touring the country with his Fashion Brunch Club, celebrity stylist and fashion expert Gok Wan is championing local independent retailers and brands. He tells Isabella Griffiths why creating a platform to give exposure to smaller businesses has been a labour of love.

Isabella Griffiths: When and why did you launch the Fashion Brunch Club?

Gok Wan: We launched the Fashion Brunch Club at the beginning of this year, and it’s something I have wanted to do for a while. I was trying to work out a way of taking what I do on TV to venues around the UK so I can visit all of my gorgeous ladies up close and personal. We have chosen some gorgeous hotels to hold the Brunch Clubs in, which keeps it intimate and fun for everyone.

IG: What is the concept behind the Fashion Brunch Club?

GW: The idea behind the Fashion Brunch Club was to create a really nice day out for the girls. I felt that guys had the rugby, golf and the football, and I wanted to bring fashion, fun and a bit of glamour to the girls. It’s also a great way for us to champion the local clothing brands in each city, and give them a platform to showcase their incredible clothes.

IG: What does each Fashion Brunch Event consist of?

GW: The day consists of fizz, brunch, the catwalk show and me on stage chatting with the guests; we talk about body shapes and then end with a Q&A session which is always really fun.

The catwalk showcases the clothes from local boutique clothing shops so is great for the customers and the business owners.

Afterwards the guests are treated to a goody bag packed full of great products.

IG: How many cities have you visited so far and how many more are you planning on doing?

GW: I’ve lost track of the number of places we have been to now; it’s a whirlwind, I think we are at 14 so far and have been to Scotland, Wales, Ireland and England. We are looking at putting on more. Stay tuned on www.gokfashion.com.

GOK WAN STYLIST, DESIGNER & AUTHOR

IG: Are the events primarily aimed at consumers, or fashion professionals too? How can fashion businesses get involved?

GW: Fashion Brunch Club is not only aimed at the consumers, but also fashion retailers. We are always on the lookout for great local retailers to join our catwalk show to have the chance to reach out to their local customers. It’s also very fun – if I do say so myself!

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IG: The Fashion Brunch Club promotes independent stores and labels that normally don’t receive high-profile publicity, which is usually reserved for high-street brands. Is that deliberate?

GW: That is exactly why I love holding the Fashion Brunch Clubs around the UK. It gives great exposure to local boutiques and in return for their sponsorship fee we offer various forms of publicity, including social media sharing and access to all the customers at the events. Some of our sponsors have been very creative by offering discount vouchers in the goody bags, which saw a huge rise in sales for their company.

IG: Do you feel that independent fashion businesses are disadvantaged compared with the high street and big brands when it comes to generating high-profile publicity, especially in the media?

GW: It’s a tricky one, I’d say there are advantages and disadvantages to being an independent fashion business.

Obviously local brands will not have as much money to spend on advertising, but there are things they can do to really stand out from the crowd. I think you just have to work out what your niche is, what is it that your shop does that the big high street brands can’t. One of our sponsors offers an in-store free alteration service and a personal shopping experience for their customers, which is a great idea.

IG: Why is promoting independent fashion players important to you?

GW: Promoting independent fashion stores is very important to me because I don’t want to see the great British high street vanishing. I love the variety and passion these local stores bring to our towns and cities and we must keep that alive. I know from meeting lots of local store-owners over the years that they work incredibly hard and deserve to be given a platform.

IG: What are your thoughts on the quality of the regional fashion businesses that you have come across and worked with so far during the roadshows?

GW: The Fashion Brunch Club team and I have been so proud to showcase countless local boutiques, and we are always amazed at the sheer variety on offer in all the places we visit.

We are normally spoilt for choice, and in most of our shows we take on up to 14 brands, ranging from lingerie to occasionwear.

IG: You’re known and loved for being very ‘real’ when it comes to fashion and empowering ‘real’ women to embrace their bodies and see beauty in themselves. Is a similar spirit inspiring your Fashion Brunch Initiative and promoting grassroots businesses on a local level?

GW: I love to empower and give my ladies confidence, and I hope that by coming on board and joining our club that the local brands also get a renewed boost of confidence. A number of brands have said that it really gave them extra motivation just by being a part of our show and seeing all their potential customers in the audience.

IG: Do you have any tips for independent fashion stores on how they can promote themselves more?

GW: Sell, sell, sell! Independent stores have just got to keep on fighting and finding imaginative ways of getting people through their doors. Like I said earlier, find a niche, and what makes you stand out. Some of our sponsors in Scotland have since taken it upon themselves to hold their own catwalk show, which I think is incredible. And lastly, don’t underestimate the power of good social media and websites as an extension of your shop front.

IG: What are your future plans for Fashion Brunch Club?

GW: We plan on putting on many more Fashion Brunch Clubs around the country; all our tickets go on sale via our website, www.gokfashion.com, and we are always on the lookout for local boutiques to come on board.

IG: What else is in store for you? Will we see you on our television screens again soon or launching other projects?

GW: I am taking a little back seat from TV at the moment while I concentrate on the Fashion Brunch Club, but you can catch me on This Morning regularly, and I will also be doing a live stage show later this year called Gok Wan, Naked & Baring All. So I’ll mainly be circling the country in the back of a van.

Keep up the hard work everyone and I hope to see you very soon!

Love Aunty Gok.

T H E F LO R A L E CO L L EC T I O N Inspired by Triumph’s heritage in considered design and expert craftsmanship, Florale by Triumph is a premium collection of luxurious, decorative and figure-flattering lingerie for the sophisticated, mature woman. Led by the popular Peony Florale series, Spring Summer 2018 introduces exquisite designs inspired by exotic florals Azalea and Jasmin and features the innovative Ergoline Wire, spacer cup technology and signature 4-section wired cup for enhanced support and comfort. Florale by Triumph is the perfect choice for an elegant and timeless everyday style.

F I N D T H E O N E T H AT M A K E S Y O U F E E L E L E G A N T TRIUMPH.COM

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BORN IN THE USA Frieda&Freddies was an absolute cult brand in the 70’s and 80’s. Originating in New York and Miami, countless Hollywood stars, such as Jackie O and Steve McQueen wore Frieda&Freddies and the cast of Miami Vice were all clothed in Frieda couture. The label was personified by two little Chihuahuas called Frieda & Freddie.

One only has to look around the European headquarters of this kitsch heritage brand to recognise the decadent history of Frieda&Freddies and the creative forces in place that are set to elevate this quirky, hip, yet hugely commercial brand into a ‘must have’ brand in the UK and Ireland.

Having started with top commercial agents, F.O.S Fashion Marketing, from their new location in the King’s Road, for A/W 17, Chris Foster-Orr, owner of F.O.S tells WWB: ‘There was an extraordinary buzz around Frieda&Freddies in the showroom for A/W 17 and we opened a staggering number of accounts, nearly 40 actually.

In this day and age that is unheard of and reflects purely on the product on offer. It is a really fun collection with a huge personality jumping out at you. The attention to detail is fantastic and it has such commerciality but crucially it looks so new and current. It really is a breath of fresh air and although the collection is outerwear led the S/S 18 collection is perfect for this season and the best I’ve seen from them actually’.

Foster-Orr continues: Appealing to the mainstream and ‘bridge’ market sectors and to the 35+ woman we opened with the likes of Jarrolds in Norwich, Izzi of Baslow, Landmark in Marlow, Fifth Avenue in Ilkley and Katriona in Banbridge to name but a few.....I can’t name everyone! We fully expect the account base to grow substantially for S/S 18 and already there is a huge demand to stock this brand.

It is very rare for a brand to fall in your lap that ticks all the boxes, but that’s exactly what Frieda&Freddies does!

Selling dates: 12th July – 31st August Contact details: Chris Foster-Orr, Christina Leventis-Batista, Aimee Brown, Karen Davies F.O.S Fashion Marketing, 120 King’s Rd, London SW3 4TR Tel: 020 7584 4159 E: info@fosfashion.co.uk www.fosfashion.co.uk Nearest Tube: Sloane Square

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Style File

The hottest brands not to miss this month q FROM LAND TO WATER O’Neill’s latest s/s 18 activewear collection knows no borders. Built from fast drying, moisture wicking and UV protective technical eco fabrics, O’Neill Active/Hybrid provides an effortless, comfortable transition between environments on land, in the water and on the go. In addition, as part of the O’Neill Blue collection, O’Neill Active/Hybrid incorporate eco threads made from recycled beach plastic.

t SURF’S UP Boardsports brand Volcom has unveiled its debut Volcom x GMJ Collection, a collaboration with model and rock ‘n’ roll heiress Georgia May Jagger. The brand spent many months working with ambassador and muse Jagger on the range, which draws inspiration from skate culture and vintage 70s styling but has a classic feminine edge.

Replay’s a/w 17 collection is a reflection of the spirit of Replay, a return to the brand’s most authentic roots, expressed and reinvented through rebel souls and contemporary heroes. Contamination of styles, such as biker influences, military tendencies and elements from the college world meet and break the fashion rules.

Parkas, bomber jackets, leather jackets and cargo pants are borrowed from the men’s wardrobe and make up key styles in the range.

t FRENCH RIVIERA CHIC Exquisite quality and an elegant, simplicity of design are the hallmarks of new luxury accessories brand Max V. Koenig.

Created by Maximilian Koenig, the collection features eight key hand-sculpted pieces including totes, fold-over pouches and wallets, named after the constellations of the cosmos and focused on sophisticated, functional shapes with contrasting natural leather straps and playful fringing.

p SNEAK PEAK A range of contemporary sneakers forms a central part of S. Oliver’s s/s 18 collection. Clean and sleek, the range features shades of greys and metallics, with canvas and leather styles key. Perforated surfaces create on-trend as well as breathable properties, perfect for urban fashionistas.

GINA BACCONI OVER 100 YEARS OF BRITISH FASHION

ginabacconi.com + 44 (0) 20 8438 2000

Showing dates from 17th July until 10th August 2017 Contact: Apt Collections Ltd Tel: 00 44 207 580 3202

THE TRIACTION COLLECTION Triaction by Triumph is a stylish, high-performance sportswear collection that gives modern women the freedom to train how and when they like. For Spring Summer 2018, Triaction by Triumph introduces, Magic Motion® Pro. Guaranteeing the highest and best bounce control available on the market, the latest cardio series offers stylish fits, softness and breathability thanks to its soft-touch Magic Wire® Air innovation.

This season’s collection also features Zip Lite, a new front closure style to the Dynamic Lite series and the launch of active wear, designed to be mix and matched for a super stylish yet functional sportswear outfit, no matter what the activity.

F I N D T H E O N E T H AT M O V E S Y O U TRIUMPH.COM

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Jog on With the line between fashion and athletic clothing ever more blurred, a multifunctional trainer is essential this season; the latest designs showcase inventive ways to fuse style and function. WWB looks at the key trainers to order in-store now.

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1/ TED BAKER price on request 020 7756 8178 • 2/ ASH £62 020 8616 4130 • 3/ HI-TEC €56 01702 541741 4/ NEW BALANCE price on request 0800 802 1057 • 5/ ROCKET DOG £22.50 020 7380 8340 6/ TAMARIS £23.25 07810 560885 • 7/ SUPERGA £22.92 07506 748728 • 8/ VANS price on request www.vans.co.uk Unless stated otherwise all prices are wholesale

represented by

Showroom: 10 Middleton Place · London W1W 7TG Phone 07906 070081

SELLING DATES

Spring /Summer Collection 2018 1st COLLECTION 28 JUN — 14 JUL 2017 SCOOP LONDON 16 JUL — 18 JUL 2017 SAATCHI GALLERY 2nd COLLECTION 26 JUL — 18 AUG 2017

www.marc-aurel.com

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Let the moose loose There’s another big player in the Canadian outerwear market that you’re going to be hearing a lot more about this autumn, and it goes by the unforgettable name of Moose Knuckles. With the label seeing a/w 17 as the official European expansion launch, Tom Bottomley finds out more from Terry Duckworth, director of UK agency Pop Up Showroom, along with the brand’s creative director, Steph Hoff.

It seems Canada Goose and the like are going to have a newer, edgier sister taking some outerwear market share in the UK this autumn. Moose Knuckles, also from Canada, may well have been going since 2007, but it is only now really getting some recognition outside of its home market.

On an agency side, Pop Up Showroom is handling the wholesale business across women’s, men’s and childrenswear.

Director Terry Duckworth says that although Pop Up Showroom has had dealings on the sales side with Moose Knuckles in the UK market for a couple of years (having initially been approached by them through recommendation), they started to see more substantial sales traction for a/w16. And it’s only really now, for a/w17, that there is a major focus on it.

This has come about with a new dedicated European distribution set-up in Milan, from which Pop Up Showroom is now receiving full backing to really grow the brand on these shores.

“We have had experience of launching other Canadian outerwear brands in the past, and that’s why we were initially approached to trial the brand in the UK market,” says Duckworth.

“But now we have the full backing of Marco D’Avanzo, the new Moose Knuckles GM and VP of Sales and Marketing Europe, we really think this could be big.” He continues: “We originally tested it in the UK market with stores such as Choice and Giancarlo Ricci, who had a phenomenal time with it.” The core jackets retail for between £700-£900. Less costly jackets in the collection retail for around £300; equally, full fox fur jackets can go up to an eyewatering £4,000.

“We were given a full sample set of the whole collection for a/w17, and off the back of that we’ve now picked up the likes of Selfridges, Accent, Tessuti and OD’s,” offers Duckworth. “We’ll have about 57 doors with it for this winter. A/w16 was a great success on a small scale, including a strong sell-through in Harrods,

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but a/w17 will be on a much bigger scale. There’s a huge push from the new European base, and they’ve got a decent marketing budget.

There’s plans for a special event in Selfridges. The brand is very cool, and it’s more of a fashion fit for this area of the market than its competitors. This is going to be the next big thing.”

The metal Moose Knuckles logo on the sleeve looks like knuckle dusters, but it’s actually meant to represent the paw print of a moose in the snow. It’s also not solely an autumn/winter outerwear brand; there are midweight and lighterweight jackets, and a full apparel and accessories collection, as was on show for s/s18 on the standalone stand at Pitti. The brand’s summer parka is essentially a lightweight interpretation of its bestselling winter parka, and it has also proven to be a popular piece. From having six jackets in its showroom for two years, Pop Up Showroom now has a much more in-depth 60-piece collection, across women’s, men’s and childrenswear.

Moose Knuckles was actually established in Canada in 2007, utilising tradition-steeped outerwear factories in Winnipeg and expert furriers in Toronto. The design team is based in Montreal, so it’s Canadian to the core. Creative director Steph Hoff says there are lots of Canadian outerwear brands, but Moose Knuckles is really known for its fur-trimmed parka, because it’s slimmer, and more finely tailored to the body. Any fox fur the brand uses is ethically sourced.

Hoff comments: “Our logo has become really iconic, with rappers, rock stars and the major trend influencers all wearing the brand. Everyone within the counterculture community gravitated to the brand, and the logo has come to symbolise something different. Even our staff are a community of misfits who didn’t really fit in with corporate culture anywhere else. The cool kids didn’t want to be wearing brands that their mums and aunties were wearing, they wanted to wear something new and fresh, and something they thought had been made for them.” So that’s how the brand started to get increasingly established and gain momentum. It’s just taken time to spread in to other markets outside of its Canada home.

The moose paw print metal sleeve logo also has a darker twist to it, with the look of knuckle dusters and the Canadian association

with ice hockey and the fighting that often goes with it. Says Hoff: “It represents that unrestrained nature of Canada, whether it be that raw aggression found in ice hockey, or the majestic outdoors with the moose.”

Although Hoff has only been working for Moose Knuckles for a year and a half, she says she “grew up with the brand” in her home city of Toronto, where she clearly had an understanding of its attraction. “All the cool kids wore it, and now I’ve been a part of the growth and development of the brand across the US, and now Europe in more recent times. It already had a strong brand DNA, and it had been making a lot of noise with the right people,” she says. Celebrity wearers of Moose Knuckles include Khloe Kardashian, Olivia Palermo, Suki Waterhouse, Zac Efron, The Chainsmokers, Diplo and Lethal Bizzle.

The brand’s approach may seem loud and brash, but it’s that aggressive tactic which has got it noticed and on to the backs of people with big followings. “We’ve carved a place in the market for ourselves,” says Hoff. “Not by playing nice, but by being the loudest, most aggressive and sometimes most obnoxious brand on the scene.

“Our initial advertising campaigns were very sexy and forward. We still embody that rock ‘n’ roll lifestyle. There’s a high energy feel to the brand. It’s about partying and being together with your ‘squad’ and friends, and having a good time. But since I’ve come in, we’re refining and defining what that now means on a global scale, aside from Canada where we are well established and people know what we’re about.”

Hoff certainly seems proud of where she comes from, and she believes Canada has a lot to shout about right now. “We’re the face of new Canada,” she says. “When people think of log cabins, maple syrup and beavers – that’s not my Canada! I grew up in Toronto, which is one of the most metropolitan cities in the world.

Canada is bad-ass on an international level; people just need to take a look at what we’re doing.” Indeed, with the likes of Justin Bieber, Drake and PartyNextDoor, Canada is having a bit of a moment right now, and Moose Knuckles is about to get on that ride on an international level, with the UK firmly part of the growth master plan.

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NU DENMARK

FA S H I O N N E W S PA G E 4 2 THE BUYER’S GUIDE PA G E 4 8 D I R E C T I O N A L FA S H I O N PA G E 6 4 SCOOP PREVIEW PA G E 7 6 JACKET REQUIRED PREVIEW PA G E 8 4

The

MODA FIRST GLANCE PA G E 8 6

style edit s/s 18

WWB’s comprehensive guide to the season, with the key looks, trends, shows and brand news you can’t afford to miss.

>>>

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COLLECTION NEWS MOB and occasionwear labels join Joanna Edwards Agency Fashion agency Joanna Edwards has taken on two Spanish occasionwear labels, Sweet Matitos and Sara Ruiz for s/s 18.

Sweet Matitos is a comprehensive collection of ready-to-wear and lifestyle products, ranging from smart casual to understated occasionwear with an individual signature. The 200-piece range is complemented by an extensive selection of accessories, including handbags and shoes, with brand adjacencies including Marc Cain, Escada and Moschino and wholesale prices ranging from £50 to £250.

Sara Ruiz, meanwhile is an occasionwear, mother of bride and guest of wedding collection full of lively print fabrics and with a focus on sleeves. The 90-piece collection sits alongside Gina Bacconi and Lorell, but at more commercial price points, with wholesale prices ranging between ¤50 and ¤150.

Mr & Mrs P Agency expands London based Mr & Mrs P Agency has added three new labels to its portfolio for s/s 18: Antonelli, Tortona 21 and Teeh’s.

Antonelli is a premium Italian brand specialising in relaxed tailoring and a new take on the dress and jacket combo – modern, understated but detailed. Bold silhouettes, versatile shirts and plissé easy pieces define the label’s signature, with key items including fluid easy shirts, linen striped tailoring, oversized prints, silk and knit combinations and simple shifts with jackets.

Fellow Italian brand Tortona 21 is a knitwear collection from the Gossip stable and is new to the UK. Contemporary and understated, the concept is to create luxurious pieces with a ‘daily chic’ at competitive price points.

Finally, Teeh’s is a jerseywear diffusion line by The Odeeh label, which has become known for its distinct and eclectic aesthetic. Teeh’s captures the brand’s mood in a fun and more commercially accessible way, offering a 40-piece collection.

German brand Eugen Klein has launched a new lifestyle collection, Laura Klein, named after owner Eugen Klein’s youngest daughter. Offering fashion, trend and wardrobe essentials, the brand features a range of separates and casualwear centred around high quality, fit and commercial prices.

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Frank Walder launches event capsule German womenswear brand Frank Walder is introducing a feminine event capsule for s/s 18, available for delivery in March as part of Collection 2.

The elegant dresses, blouses, trousers and jackets are available in a selection of colours, including pink, royal, ecru and black as well as a graphic print in ecru and black and a vibrantly coloured peony print.

The story includes nine dress styles, all with sleeves, and three different jacket styles, offering many options to create a comprehensive offer around the fashion trend for dresses.

As a modern alternative to the dress, there is the possibility to combine poncho blouses with elegant trousers, thus creating a two piece jumpsuit look. High-quality jerseys and figure-flattering cuts ensure an appealing fit, and almost all dresses can be ordered in the sizes UK 10 to 26. All dresses in the capsule will retail from £179 to £229.

Max Volmáry and Cashmere Victim join Parkers Two new forward order brands have joined the stable of fashion agency Parkers: German brand Max Volmáry and Cashmere Victim.

Max Volmáry is a blouse, dress and coordinates collection pitched at the medium/high end. The contemporary range features coordinating blouses, tunics and dresses with matching jackets and shawls, evoking a touch of luxury.

Cashmere Victim, meanwhile, is a printed knitwear collection, also pitched at the medium to high end. Loro Piana cashmere, cashmere silk and pure silk in colourful printed knitwear with matching silk tops make up the collection, with fresh colours and abstract graphics key.

Carol C Collections takes on short order brand Carol C Collections has taken on Portuguese short order brand Ruga, which will be launched in the UK for a/w 17. The label offers a large selection of separates and ‘throw-on’ items, with easy-wear tops and jumpers being the hero pieces, complemented by an extensive range of dresses. The brand will make its debut at Moda this summer, with the launch collection for autumn centred around a colour scheme of dusky pinks, greys, mustard, navy, khaki and nautical stripes among a multitude of vibrant prints. Average wholesale prices range between £22 for dresses and £17 for jumpers and shirts. >>>

LONDON SHOWROOM: Godske Group UK. Showroom: Great Titchfield House, 14/18 Great Titchfield Street, London W1W 8BD. Tel: 0207 636 3063 Fax: 0207 636 3863 Email: pug@godske.com DUBLIN SHOWROOM 1: Godske Group Ireland, Niall Scanlan Unit 5, Fashion City, Ballymount, Dublin 24. Tel: 00353 1 4295042 Fax: 00353 1 4295043

NEW OM RO O SH Wed opening t expecMonday 17 July

Spring/Summer 2018 GODSKE KIRSTEN KROG DESIGN JORLI HABELLA ROBELL FRANDSEN OUTERWEAR TIA I’CONA Q NEEL QUÉ REFA THAT’S ME BY JAGRO MOLLY JO FEMME —

ALL GODSKE BRANDS SHOWING AT THE FOLLOWING VENUES The Gallery Dusseldorf Fashion House 2 – 2nd Floor – Room 2C -202 from 21st to 24th July 2017 Pure Exhibition Olympia Stand C123 and C131 from 23rd to 25th July 2017 London Showroom ALSO open Weekend of Pure 22nd and 23rd July 2017 Moda UK NEC Birmingham – Hall 20 stand U41 and U51 from 6th to 8th August 2017 Ciff Copenhagen Bella Centre – B3 – 241 from 9th to 12th August 2017 Dublin Showroom weekend from 13th to 15th August 2017

Spring/Summer 2018 GODSKE • KIRSTEN KROG DESIGN • JORLI HABELLA • ROBELL • FRANDSEN OUTERWEAR TIA • I’CONA • Q NEEL • QUÉ • REFA THAT’S ME BY JAGRO • MOLLY JO • FEMME — ALL GODSKE BRANDS SHOWING AT THE FOLLOWING VENUES The Gallery Dusseldorf, Fashion House 2 – 2nd Floor Room 2C -202 from 21st to 24th July 2017 Pure Exhibition Olympia, Stand C123 and C131 from 23rd to 25th July 2017 London Showroom ALSO open Weekend of Pure 22nd and 23rd July 2017 Moda UK, NEC Birmingham – Hall 20 stand U41 and U51 from 6th to 8th August 2017 Ciff Copenhagen, Bella Centre – B3 – 241 from 9th to 12th August 2017 Dublin Showroom weekend from 13th to 15th August 2017 —

NEW OM RO O SH Wed opening t expecMonday 17 July

LONDON SHOWROOM: Godske Group UK Showroom: Great Titchfield House, 14/18 Great Titchfield Street, London W1W 8BD. Tel: 0207 636 3063 Fax: 0207 636 3863 Email: pug@godske.com NEW DUBLIN SHOWROOM 2: Godske Group Ireland, Liam Lacey Ground Floor, 41A Fashion City, Ballymount Road Upper, Dublin 24, D24DP92. Tel: 00353 870966113 Email: lla@godske.com

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Spring/Summer 2018

Buyer’s guide WWB’s guide to the trends and looks that will define the season ahead.

NAUTICAL Riviera chic sees a revival this season, albeit in a more sophisticated guise than just your classic Breton stripes.

The navy, white and red colour scheme gets a contemporary update with colour blocking and a new play of patterns key. At Thomas Rabe the emphasis is on feminine jacket shapes and a great variety of knitwear, while Marble provides a new twist on popular classics with lightweight tops, knits and complementing coordinates. At Brax, meanwhile, the feel is sporty and urban, with a variety of textures dominating the looks, borrowing from the athleisure trend to create relaxed and wearable daytime looks, with stripy tops with appliquĂŠs teamed with tailored jackets among the key looks. A similar vibe runs through iSilk, which offers sweatshirts, jackets and trousers with new striking prints in nautical colour schemes. Trousers with braid stripes in particular reference athleisure looks, and juxtaposed with elegant blouses create a cool and understated feel.

Over at Faber, red is a dominant colour, complemented with the classic navy blue and white for a modern maritime theme. Anchors are key in detailing and decor, complemented by sailor motifs which run through the collection. Stripes in different structures, sizes and variations feature heavily while fine knit jacquards once again take centre stage.

Meanwhile, Latte takes inspiration from a more ladylike, graceful feel, featuring more feminine undertones. Deconstructed shirts, elegant tunic tops, soft midi dresses and longer length dresses all make for a noticeably feminine vibe. Knitwear is no longer slouchy, instead featuring voluminous sleeves using varying yarns, and statement must-have jackets to be worn day and evening complete the look.

THOMAS RABE

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MARBLE

BRAX

ISILK

LATTE

LOOK OUT FOR: COLOUR BLOCKING / BRETON STRIPE / SAILOR AND ANCHOR MOTIFS / STRUCTURED JACKETS J U X TA P O S E D W I T H AT H L E I S U R E INFLUENCES /

FABER >>>

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This season’s monochrome trend moves away from intricate patterns and classics such as herringbone materials, and instead focuses on large graphics, black and white colour blocks and a juxtaposition of shapes, textures and materials, creating a much cleaner and more modern feel than in previous collections.

Luisa Cerano makes a perfect case in point, combining exaggerated sleeves on feminine blouses with classic A-line skirts, with black monochrome detailing subtle and focused on key styles. This is repeated at James Lakeland, which also introduces novelty sleeve and trouser detailing, with only a hint of black ribbon adding eye-catching decor. The brand is keeping its silhouettes feminine and flattering, with midi styles, A-lines and knee-length hems key.

Piazza Sempione offers a contemporary twist on a classic Italian look with super clean cuts and 60s influenced silhouettes as well as oversized stripes and abstract print details.

Lauren Vidal’s s/s 18 collection is an effortless, timeless blend of simple Parisian chic tailoring and soft feminine styling. Unexpected flowing fabrics in clever designs and subtle prints form the perfect backdrop for the monochrome direction of the range, which combines sharp and edgy tailored pants, dresses and jumpsuits with soft cottons and linens for individual looks that work from day to night. This is matched by Sahara, which also emphasises relaxed shapes and fluid fabrics to offset a monochrome colour theme.

Lifestyle brand Nu Denmark, meanwhile, takes inspiration from sophisticated classics, with structured stripes and versatile neutrals offering timeless style and discrete design details, while a key theme at German brand Michele is centred around futuristic purity, with delicate patterns, graphic prints and fuss-free lines defining the look. Black and white combinations appear clean and to the point. Technical fabrics in a variety of weights and surface textures create a bridge between casual and sportswear.

MONOCHROME

LUISA CERANO

SAHARA LAUREN VIDAL

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LOOK OUT FOR: CLEAN LINES / D E L I C AT E PAT T E R N S / S L E E V E D E TA I L I N G / TEXTURES /

PIAZZA SEMPIONE

JAMES LAKELAND

NU DENMARK

MICHELE

>>>

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LATTE

THOUGHT

NU DENMARK

LOOK OUT FOR: / T R O P I C A L A N D PA L M P R I N T S / VIBRANT HUES / BOLD BLOOMS / HEAD TO TOE LOOKS

EUGEN KLEIN

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ISAY

FLORALS

SMASHED LEMON

MAC

Florals are a key feature of every summer season, and s/s 18 doesn’t disappoint. Intricate petals, however, have moved aside for bolder blooms, displaying a beautiful bouquet of colourful flowers. Tropical prints are key graphics to look out for, with palm prints and exotic botanicals taking the lead.

Thought has fully embraced the glory of nature, featuring flowers from far-flung places and lush landscapes, while Latte opts for beautiful florals embedded into monochrome stripes for an elegant and unique take on the look. Printed tops, blouses and dresses, meanwhile, are strong at iSay, with understated blooms offset against clean coordinates, while NU Denmark shares a similar aesthetic.

Mac, meanwhile, takes its inspiration from the lifestyle of Miami, with prominent palm prints in a summer colour palette giving the trouser range a fresh touch – elsewhere, flamingos and pineapple motifs also feature and add to the sunny look. Powder pink and baby blue on a backdrop of midnight blue are a central colour scheme at Eugen Klein, and form the perfect canvas for vibrant bouquet blooms. The brand offers outfits that are suitable for special occasions yet versatile and functional to wear again.

Another bright and colourful collection also comes from Smashed Lemon, with its signature dresses complemented for s/s 18 by a wider range of separates. >>>

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ZERRES

5 HEARTS

KHAKI

Hues of khaki are emerging as the colour of s/s 18, creating an air of urban jungle mixed with soft military influences, yet always with an emphasis on femininity. It’s a very relaxed vibe, as German brand Michele demonstrates, with sporty undertones which are expressed through the use of utility pockets, drawstrings, ruched waistbands and materials such as cottons, silks and coloured denim dominating.

Zerres offers a burst of khakis and shades of green this season, ranging from rainforest shades and plant shades of aloe vera, yucca and cactus, which are significant new colours for the season, alongside sage and mint.

5 Hearts, the dedicated dress collection by Eugen Klein, embraces a similar colour scheme, with clean, minimalist dresses in plain fabrics one of the central themes. The brand is also introducing a capsule dress collection with matching jackets, shrugs and boleros for s/s 18. Oui also follows suit, with minimalist silhouettes featuring clever sleeve detailing forming a blank canvas to let colour and fabric shine.

Joules, meanwhile, combines its Hesford chino trousers in flattering khaki with complementing floral blouses for the ultimate in relaxed summer chic.

Marc Aurel, on the other hand, goes for a breezy, pared down utility look, with its cool and edgy jackets demonstrating perfectly how you can pull off the look while still looking elegant and stylish.

Finally, iSilk puts a camouflage spin on the khaki trend, giving its own interpretation of this season’s military inspired colour palette.

MARC AUREL

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LOOK OUT FOR: U T I L I T Y D E TA I L I N G / CAMOUFLAGE PRINTS / M I L I TA R Y I N F L U E N C E S / S O F T FA B R I C S /

JOULES

OUI

ISILK MICHELE

>>>

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LOOK OUT FOR: S T R U C T U R E D TA I L O R I N G / MINIMALIST STYLING / MUTED COLOURS / DRESSED DOWN ELEGANCE /

TORTONA

YACCO MARICARD

MAC

CULOTTES

PIAZZA SEMPIONE

ANTONELLI

Bridging skirts and trousers, culottes are experiencing something of a renaissance, and it’s not surprising why. Feminine and flattering, culottes work both in sporty casual looks, as Mac demonstrates, teaming pleated culottes with a simple sweatshirt, or Italian brand Tortona, which favours a chalky neutral colour palette and cashmere silk and linen mixes for its collection. The range predominantly centres around knitwear but also creates complementary shirts and pants which underpin the overall offer.

A dressier, more tailored vibe runs through fellow Italian brands Antonelli and Piazza Sempione, both of which experiment with contrast in fabrics and silhouettes. Expect fluid easy shirts, linen striped tailoring, oversized prints, silk and knit combinations and simple shifts with jackets for those outfits that are a little bit different. Yacco Maricard’s s/s 18 mantra is that the best fabric makes the best garment. Natural cotton is therefore used in abundance to create sculptural shirts, summer jackets and coats with linear detailing and soft jersey dresses, and its clean, minimalist culottes and tunic set makes for a winning combination.

>>>

Showing dates 17th July - 31st August Showroom Crea Concept Uk Ltd 34/35 eastcastle Street 1st Floor London W1W 8DW Tel: 020 7 436 0631 www.creaconcept.com Contact Paulette Cohen Jade Hofmayer

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MICHELE

MONARI

COLD SHOULDER Already a dominant trend on the high street, there’s evidently no stopping the cold- and off-the shoulder look as it’s set to make another appearance for s/s 18.

With a slight nod to the boho themes of previous season, but much more romantic and feminine, blouses and tops which put the focus firmly on shoulder and necklines remain ubiquitous. Michele demonstrates how cold shoulder blouses can instantly dress up a casual jeans look, while Monari’s versions focus on dreamy ruching details on necklines and sleeves, with pleated touches for added interest. Adini, meanwhile, offers a comprehensive collection of separates, luxury linen and jersey styles, with its off-the shoulder looks featuring intricate cut-out detailing and soft cotton mixes.

Blouse and shirt specialist Just White, which was recently voted in its native Germany as top bestselling label, has equally feminine styles on offer, including a vast variety of blouses, twinsets, tops and jackets. This is matched by Joules, which also translates its floral prints for s/s 18 onto this must-have trend.

ADINI

JOULES

JUST WHITE

LOOK OUT FOR: / SUBTLE STRIPES / RUCHED NECKLINES AND SLEEVES / C U T- O U T D E TA I L I N G / P R E T T Y PAT T E R N S >>>

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NEUTRALS

OUI

CINQUE

LOOK OUT FOR: / BELL SLEEVES / S O F T TA I L O R I N G / NEW NECKLINES / M I X O F FA B R I C S

PIAZZA SEMPIONE

LUCIA

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Head to toe whites, creams, greys, beiges and off-whites are the new neutrals taking centre stage this summer season.

While the colour palette may be pared down, the styling is anything but, and the focus is very much on sophisticated cuts, subtle but visible detailing and various combinations of materials and textures which give interest to the look.

Oui and Cinque both favour exaggerated bell sleeves as a key design component, elevating otherwise minimalist knitwear to a far more eye-catching and luxurious level. Fee G, meanwhile, introduces a variety of dress structures with playful collar cuts adding a different nuance to the pure and clean vibe.

Italian brand Piazza Sempione favours the ultra crisp, tailored look, with impeccably crafted coats and culottes perfecting the mix of silhouettes. A similar look is achieved at Riani, which takes a fresh look at the power suit, albeit with softer, more fluid lines. Knitwear is a focal point at Lucia and Lecomte, both of which contrast different yarns and gauges against cotton and silk separates.

FEE G

RIANI LECOMTE

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QUALITY, COMFORT AND STYLE FROM SPAIN...

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NEW ROMANTICS An ethereal feel runs through the s/s 18 season, taking inspiration from the whimsical and poetic world of the Brontë sisters. WWB shoots some of the key looks that define and capture this modern Wuthering Heights trend.

Dress – Rain £129 07970 645151

Above: Top – N12H £49 0161 359 4320 Skirt – Motel Rocks price on request 020 3137 6235 Opposite: Dress – Needle & Thread £100 press@needleandthread.com

Off the shoulder dress – Paisie £25 sales@paisie.com

Jacket – Bellfield £48 0161 230 7312 Dress – Silvian Heach price on request 020 3432 6385 Boots – stylist’s own

Dress – Motel Rocks price on request 020 3137 6235 Shirt – People Tree £20 020 7042 8900 Socks – Happy Socks £3.60 07929 343061 Boots – stylist’s own

Jacket – Elvine €64 020 7723 3211 T-shirt – 5 Preview €19 0046 8506 08848

Photographer: Richard Boyle Hair & Makeup: Lauren Rippin www.laurensally.co.uk Stylist: Victoria Jackson Model: Jessica Gagen www.bossmodelmanagement.co.uk

Top – Needle & Thread £74 press@needleandthread.com Tracksuit bottoms – Native Youth £16.75 0161 835 2064

160 YEARS IN THE MAKING B E A PA R T O F T H E M O S T E XC LU S I V E K N I T W E A R B R A N D F O R G E N E R AT I O N S A L I M I T E D N U M B E R O F R E TA I L L I S T I N G S A V A I L A B L E .

T O E N Q U I R E A B O U T B E C O M I N G A N E X C L U S I V E S T O C K I S T, C A L L + 4 4 ( 0 ) 1 4 8 4 8 4 8 4 3 4 O R E M A I L I N F O R M AT I O N @ S L A I T H. C O. U K

PURE LONDON 23, 24 & 25 July 2017 Stand: H104

Hebe Agency | Joanna Mulcahy | +44 771 427 97 43 | jo@hebeagency.co.uk

www.zilch.nl

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HAYL EY ME NZ IES

GENUIN VERK

Scoop

in the summer 16-18 JULY 2017

Boutique trade show Scoop returns to the Saatchi Gallery in Chelsea this month with another beautiful edit of exclusive and unique labels. WWB picks some of the many highlights.

TRUE DECA DENC E

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EM ILY LOVE LO CK

Hayley Menzies Hayley Menzies —

What is the background story to your label?

The collection started with a range of individual cashmere and vintage fur scarves/shawls/wrappers. I sold them at Portobello Market and they soon became Notting Hill’s most sought after must-haves, starting an international trend. My collection and brand has continued to grow organically into an individual and prestigious global knitwear brand, with a subtle alchemy of leading edge fashion and timeless appeal.

Describe your brand in three words...

Fun, chic, indulgent.

What is the inspiration behind your latest collection?

Fairground Safari is bursting with charm and is inspired by a 1950s fairground, complete with magical flying zebras and candy cane stripes.

ELENA KARAVASILI

GENUIN VERK From South Korea, Genuine Verk is created by a group of talented designers and independent stylists, offering a strong individual signature and innovative silhouettes. Looks are fresh and sharp, with the label rapidly gaining international recognition.

HAYLEY MENZIES The Hayley Menzies label launched in 2011, offering beautifully made statement accessories and knitwear that transcend trends and seasons. Rooted in the spirit of London’s Portobello, where the brand was first established, Menzies combines her signature elegant British style with a dose of eccentricity capturing the effortlessness of the Portobello girl.

TRUE DECADENCE Brit label True Decadence is a contemporary collection focused on superior quality, clean lines and attention to detail. A romantic theme runs through the s/s 18 collection, which is making its debut at Scoop.

ELENA KARAVASILI Established in 2015, Elena Karavasili is a luxury handbag brand designed in the UK by the eponymous London/Athens based designer.

Many different types of natural leather are used in the collection, which sports a sophisticated, minimalist signature.

EMILY LOVELOCK Emily Lovelock’s design philosophy is rooted in apparel that exudes elegant refinement and casual luxury. Clean lines, soft structure, crisp colour, graphic prints and playful sophistication are the signatures of the label, mixed up with refined personal style and a dash of quirky charm.

What is your favourite piece from your collection?

That’s a tough one! I love the Candy Cane cardigan. It’s so much fun and ultra-useful. I know that I’m going to wear it to death and the few people who have seen it so far have wanted to steal it.

Is there anyone you would love to see wearing your designs?

I’m old school. I love Kate Moss, Anna Friel and Sienna Miller for their sense of fun and effortless style.

What is your go-to item of clothing/accessory you can’t live without?

One of my vintage black lace and silk nightdresses. I love how dramatic and rock and roll, yet elegant and feminine I feel when I wear them. I’ve been collecting vintage forever.

Why exhibit at Scoop?

The curation is elegant and chic. The atmosphere is softly industrious.

Any exciting plans for the future?

Yes! My collection is going to keep growing, from accessories to RTW. I love how versatile knitwear is. Of course, my signature pieces are my blankets and ponchos, but I love the idea of knitted coats…

>>>

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Rachel Wilder Joie —

What is the background story to Joie?

California cool mixed with perfect Parisian chic, Joie is always inspired by vintage details and far-flung destinations. Joie is the epitome of permanent wanderlust.

Describe your brand in three words...

Effortless, feminine, chic.

JO IE

What is the inspiration behind your latest collection?

It was inspired by my travels to Morocco. Our girl for the season was called the ‘Accidental Tourist’. In the collection you will see a lot of inspiration from her travels. You will see a lot of rug prints and tile prints infused with Joie’s effortless silhouettes. There are also a lot of transitional pieces that allow for layering up or down as the seasons change.

Joie is worn by celebrities – any you would care to mention?

To name just a few, recently Kate Bosworth, Jennifer Aniston, Jennifer Garner, Jessica Alba, Kate Hudson, Emma Stone and Drew Barrymore have all been spotted in Joie.

How do you relax when you’re not working?

I like to spend time at home with my family. My two sons are active so we do a lot of outdoor things, a lot of hikes or going to the beach. I also love going to the flea market. I do that pretty much every weekend.

Scoop is a fusion of fashion and art. Who is your favourite artist?

Jasper Johns.

What’s the best piece of advice you’ve ever been given?

Trust your instincts and stay true to yourself.

What is your favourite piece from your collection you will be showing at Scoop?

The Ardura dress as more of a resort piece, as well as the one shoulder cable knit Orella sweater

HUDSON SHOES

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GE OR GI AN A SC OT T

JET TI

DES PETITS HAUTS

HO US E OF SP RIN G

JOIE The Joie aesthetic, both modern and timeless in its appeal, draws its influence from vintage creations while successfully maintaining a fresh approach to fashion. Be it in Paris or California, the Joie girl enjoys wearing relaxed, comfortable clothes accented by her travels around the world. The concept of the brand remains based around three pillars: casual, comfortable and luxurious.

HUDSON SHOES Hudson was founded in East London in 1990 and is still based in Hoxton, where all of its shoes and boots are designed. The brand’s shoes are now worn all over the world thanks to its idiosyncratic blend of tradition and modernity, coming straight from the streets of its home city. An array of unique finishes and techniques create the brand’s signature look.

JETTI Jetti is a quality womenswear brand that bridges the gap between designer fashion and functional clothing. Using wrinkle resistant technology in its fabrics, the brand’s shirts are 100 per cent cotton, machine washable and easy to care for, offering highend pieces without the high-end maintenance.

HOUSE OF SPRING House of Spring showcases a contemporary shoe collection, mixing French chic with the vibrant energy of London. The brand aims to combine the effortless elegance of Parisians with London’s bold fashion sense, while maintaining the highest standard of design, craftsmanship and comfort.

GEORGIANA SCOTT Georgiana Scott Jewellery has become the go-to accessory brand for the discerning shopper who celebrates individuality, appreciates Italian-made quality and a reference to key trends without strictly following them. Season after season, the unique and timeless collection sports an innate sense of fun.

DES PETITS HAUTS Easy-to-wear clothing with a focus on quirky knitwear comes from French brand Des Petits Hauts this season. The brand is returning to Scoop with a versatile collection centred around beautiful summer pastels and relaxed looks for daytime or weekend. >>>

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Sangita Ebrahim Charli —

What is the background story to your label?

Charli is a contemporary womenswear label with a long textiles history. We are an independent and family-run brand founded and based in London

CHARLI

Describe your brand in three words...

Wearable, ageless and directional.

What is the inspiration behind your latest collection?

This s/s 18 collection focuses on the understanding of what women instinctively feel good in. For us, the women who love our clothes are women who align with our values. Their style is guided by a respect for quality and considerate making. They value understatement and simplicity of experience; from the places they visit, to the food they eat, to the cultures they enjoy. The more you know the people you’re dressing, the more you relate to the people you’re dressing.

What is your favourite piece from your collection?

Our Toulon cotton knit is probably one of my favourite items. The style is easy and cool for spring through to summer and encompasses our direction for the season: to combine and contrast modern clean sartorial with femininity.

Is there anyone you would love to see wearing your designs?

Sienna Miller.

Why exhibit at Scoop?

Scoop is the only show in London that really showcases a variety of interesting and relevant brands to independent and specialty stores. It is a show that has really evolved and moved with the changing times. The curation of the show is always so well thought out and it has a lot of personality too, which makes it a more worthwhile experience for both buyers and brands.

Any exciting plans for the future?

Further International expansion is on the cards. We have an exciting new project lined up with a leading Japanese department store in September.

TAJ BY SABRINA

RA SS IN & SH EN

CHARLI Charli offers a collection of urban essentials with a contemporary, fashionable edit of jersey, silk and knit separates. A clean, minimalist aesthetic underlines the signature of the collection, with sophisticated neutrals summing up key summer looks.

RASSIN & SHEN Rassin & Shen offers stylish and functional accessories for eyewear. The brand was co-founded by Efrat Rassin & Tara Shen in 2015 after winning the Sirius Programme Award for great ideas, funded by UK Trade & Investment. Their debut collection focuses on eyewear jewellery – necklaces and chains – to hold glasses and sunglasses. The necklaces are handmade of highest class acetate cellulose, carefully tailoring each colour and style to reflect the latest trends in eyewear.

TAJ BY SABRINA Taj by Sabrina is a leading resort and beachwear brand from Miami Beach which specialises in luxurious handmade embellishments and silk printed jewel patterns in unexpected colour combinations.

TALBOT RUNHOF Design duo Talbot Runhof made a name for themselves with glamorous cocktail and evening dresses. Over the years, Johnny Talbot and Adrian Runhof applied their vision also to sportswear, day dresses, outerwear, furs, knitwear, separates, scarves, belts, jewellery, shoes and bags, providing a comprehensive lifestyle offer that is making its debut at Scoop this season.

INSANE IN THE RAIN Environmentally conscious brand Insane in the Rain produces ecological rainwear made from recycled RPET, which starts life as single use soda and water bottles. Colourful prints and quirky designs redefine the look of weather resistant outerwear.

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Hannah Edwards Insane in the Rain —

What is the background story to your label?

Insane in the Rain is an environmentally conscious brand producing ecological rainwear. Our happy jackets are made from recycled plastic. In doing our thing, we keep a bit of plastic away from the dolphins. Our philosophy is that we make our own reality and that together we can make this a plastic free planet.

Describe your brand in three words...

Kindness, togetherness, awareness.

What is the inspiration behind your latest collection?

Nature, the ocean, the planet and The Fresh Prince of Bel Air. What is your favourite piece from your collection?

The Phoenix print Happy Jacket. Because it seriously makes you insanely happy as soon as you put it on.

TAL BOT RUN HOF

Is there anyone you would love to see wearing your designs?

Everyone. Because everyone matters.

What is your go-to item of clothing/accessory you can’t live without?

My dungarees.

Why exhibit at Scoop?

Scoop is by far the most magical, energetic, creative fashion event in Europe. The vibe is awesome, the organisation is faultless and the venue is spectacular.

INSA NE IN THE RAI N

w w w. ro n a l d j o y c e . c o m

djoyce.com wwwwww. .rroonnaa ll d joyce.com View the beautiful Spring / Summer 2018 collection at Moda 6TH - 8TH AUGUST

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Jacket Required 26 – 27 July • Truman Brewery, London

This season, premium fashion trade show Jacket Required sees the launch of an exclusive womenswear edit, offering a carefully curated line-up of international brands across apparel, footwear, accessories and lifestyle products. WWB introduces some of the brands well worth a visit.

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SANDQVIST Swedish bag brand Sandqvist was founded in 2004 by Anton Sandqvist, inspired by a devotion to outdoor life and memories of a childhood spent in rural Sweden. The Nordic landscape with its vast unpopulated areas, soaring mountains and remote cabins, as well as an urban city lifestyle remain the strongest influences for the brand, which has made a name for its clean, minimalist and uncomplicated and yet über-stylish designs with a clear Swedish heritage.

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LE COQ SPORTIF French sportswear brand Le Coq Sportif is once again building on its 130-year heritage with a collection that channels high quality, fitted cuts and premium materials. Ninety per cent of the materials used are knitted and dyed in France, with the brand offering classic pieces for everyday wear across a number of lines. The Tricolore collection plays skilfully with the concept of combining three colours and subtly signs off each item with its famous placket, while the Essentiels line is the modern expression of the brand’s traditional savoir-faire.

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CUISSE DE GRENOUILLE Boardsport label Cuisse de Grenouille was founded in 2010 by two brothers, Lucas and Severine, Parisians and fans of the 1960s gentlemen surfers look. The first women’s range was recently launched to huge success. More than a clothing brand, Cuisse de Grenouille provides a whole lifestyle, with books, surfboards, sunglasses and more forming the extensive offer.

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SANTA CRUZ p

LOIS JEANS Jeans label Lois is one of the most recognised European denim labels, with its spirit and aesthetic rooted in music, art and innovation.

The brand’s history dates back over 60 years, when it was established in a small town near Valencia, Spain, by two entrepreneurial brothers.

Now with headquarters in Holland, Lois Jeans continues its expansion through Europe and the rest of the world, reaching more than 50 countries through subsidiaries and distributors.

It’s relaunching in the UK this season with a collection that embraces innovation and makes denim ranges relevant to current trends.

Santa Cruz has been an industry-leading manufacturer of board sports lifestyle hardware and apparel for over 40 years. Established in 1973, the label defined a generation with eye-popping graphics and innovative products that resonated with tastemakers, pro-riders and younger generations alike. Through the visions of legendary artist Jim Phillips, its graphics have become some of the most iconic and recognisable in boardsports history.

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DEADWOOD p

HIBI Japanese brand Hibi offers a beautiful range of aromatherapy and incense sticks based around natural fragrances from its native land. The brand’s innovative incense stick is a key piece in the range, and can be used without ignition devices. Hibi reflects the sensibility of today’s Japan, not only in its product mix, but also its sophisticated and stylish packaging.

Ever since its launch in 2012 Deadwood has been a statement of rebellion against worn out dogmas. Using mainly recycled materials, especially leather, each garment combines punk inspired aesthetics with a green cause. Swedish founders Carl Ollson and Felix von Bahder met as colleagues in a jean shop in Stockholm and went on to open their own vintage boutique. There they cultivated their fascination for timeless design as well as their love for used, pre-loved clothes. Out of that shop their brand evolved, specialising in leather garments using post consumer waste: chopping up old leather garments that have reached their expiration date in terms of style, and turning them into new beautiful looking jackets and accessories with a vintage soul.

For more information and a full exhibitor listing visit www.jacket-required.com

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Moda – first look The UK’s largest national fashion trade show takes place between 6 and 8 August at the NEC in Birmingham, hosting key domestic and international names and a raft of high-profile newcomers. WWB highlights some of the brands to take note of.

BADOO Greek brand Badoo returns to Moda with a collection of innovative dresses, jackets and related separates, perfect to dress up or down.

Feminine styling and flattering silhouettes are at the core of the range, with a mix of materials and colours creating interest and contemporary looks.

HOLSTER Holster footwear and bags are designed for summer living, taking the wearer to the beach and beyond in relaxed style.

Comfort is key, with anatomic footbeds, arch supports and hidden air pockets coming as standard, bridging the gap between fashion and function.

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FDJ FRENCH DRESSING FDJ French Dressing offers a complete lifestyle collection of jeans, sumptuous knits, mix and match tops, standout jackets and layering pieces for building smart, effortlessly stylish outfits. The brand’s mission is deliver the perfect pair of jeans to every woman, from hourglass to boyish shape and every body in between. Known for its form-flattering silhouettes and innovative fabrications, FDJ French Dressing creates collections of denim and related pieces that promise confidence-inducing outfits.

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BOARDMANS Established in 1925 in the heart of Manchester’s millinery district, Boardmans has evolved from a modest family-run business into a design powerhouse creating hats, gloves and scarves. Combining nearly a century of British heritage with international market intelligence, the brand offers a variety of styles that are impeccably crafted as well as referencing key millinery trends.

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VLTS VLTs by Valentina’s has had a long presence in the Italian blouse sector, distinguishing itself on the Made in Italy scene for its high-quality manufacturing standards and by making a name for itself across Europe and further afield. The manufacturing, which is rooted in Tuscany, is carried out in-house by designers and stylists who create unique garments, paying particular attention to style and to details such as finishes and trims.

TINTA STYLE Tinta Style is a Spanish company based in Madrid which has been producing high quality womenswear collections since 1985. The brand’s signature is characterised by a multitude of design details, flattering cuts, unusual material mixes in high quality yarns as well as impeccable craftsmanship.

The brand is sold in more than 30 countries with an ever-expanding portfolio of stockists and boutiques in the UK and across Europe.

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ALDO MARTINS With 100 per cent of its collections manufactured in its native Spain, Aldo Martins focuses on contemporary styles that are trend-led but wearable. Each garment sports strong attention to detail and a point of distinction, targeting the 25 to 50 year-old modern woman.

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Brand Directory

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5 Hearts 020 7636 5677 www.eugenklein.com 5 Preview store@5preview.se shop.5preview.com Adini 020 8090 0331 www.adinionline.co.uk Antonelli 07773 040697 www.mrandmrspagency.com Ash 020 8616 4130 www.ashfootwear.co.uk Bellfield 0161 230 7312 www.bellfieldclothing.com Cinque 0049 1234 567890 www.cinque.de Eugen Klein 020 7636 5677 www.eugenklein.com Elvine 020 7723 3211 www.elvine.se Faber 020 8441 6305 www.faberknitwear.de Fee G 07906 070081 www.feeg.ie Foil 0800 612 9009 www.foilclothing.com Happy Socks 07929 343061 www.happysocks.com Hi-Tec 01702 541741 www.hi-tec.com iSay 0045 87 24 45 00 www.isay.dk iSilk www.isilk.de James Lakeland 020 7636 7130 www.jameslakeland.net Joules 01858 435261 www.joules.com Just White 020 7636 4207 www.partnersinfashion.com Latte 0141 204 0699 www.latteclothing.com Laurel 020 7608 9100 www.laurel.de Lauren Vidal 01825 73 33 30 www.mdainternational.co.uk Lecomte 020 7636 4207 www.partnersinfashion.com Lucia 020 7636 4207 www.partnersinfashion.com Luisa Cerano 020 7323 6100 www.luisacerano.com Mac 020 7584 4159 www.fosfashion.co.uk Marble 01418 826743 www.marblefashions.co.uk Marc Aurel 07906 070081 www.marc-aurel.com Michele 020 7636 4207 www.michele-fashion.com Monari 020 7636 4207 www.monari.de Motel Rocks 020 3137 6235 www.motelrocks.com Mrs and Mrs P 07773 040697 www.mrandmrspagency.com N12H 0161 359 4320 www.n12h.com Native Youth 0161 8352064 www.native-youth.com Needle & Thread www.needleandthread.com New Balance 0800 802 1057 www.newbalance.co.uk Nu 020 7702 0203 www.lovebrandsuk.com Paisie sales@paisie.com www.paisie.com Piazza Sempione 07773 040697 www.mrandmrspagency.com People Tree 020 7042 8900 www.peopletree.co.uk Rabe 020 7636 4207 Rain 07970 645151 www.rainfashion.co.uk Riani 01704 823005 www.riani.de Rocket Dog 020 7380 8340 www.rocketdog.co.uk Schneiders 020 7636 4207 www.schneiders.com Skunkfunk 020 7702 0203 www.skunkfunk.com Silvian Heach 020 3432 6385 www.silvianheach.com Smashed Lemon 0800 612 9009 www.smashed-lemon.com Superga 07506 748728 www.superga.co.uk Tamaris 07810 560885 www.tamaris.com Ted Baker 020 7756 8178 www.tedbaker.com Thomas Rath 0049 2161 813647 www.thomas-rath-trousers.com Thomas Rabe 020 7636 4207 www.rabemoden.de Thought 020 7607 1173 www.wearethought.com Tortona 07773 040697 www.mrandmrspagency.com Vans www.vans.co.uk Yacco Maricard 020 7938 4984 www.yaccomaricard.london Zerres 0049 2166 91 93 00 www.zerres.com

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The Last Word with...

TV personality and designer Stephanie Pratt would like in my own closet. When I dress up, I like to dress up, so it was important to incorporate sequins, embellishments and other intricate detailing to make each piece feel really special.

In addition to your TV work, you have also studied at FIDM (Fashion Institute of Design and Merchandising): to what extent did you draw on this in creating the line?

First of all, thank you because not everybody knows that that’s my background. I always wanted to be in fashion design so I went to FIDM and studied everything from science of textiles through to trend forecasting. Goddiva understood that I didn’t just want to put my name to the brand, that I wanted to be involved and that I did have the knowledge.

How much influence and creative input did you have in the creation of the range?

They gave me complete control. Everyone keeps asking me what my favourite piece is but it keeps changing minute by minute. I guess it’s because I understand how much has gone into each design and that’s the beauty of being entirely involved.

I love all of the designs!

You have collaborated with occasionwear brand Goddiva for the second time this season. What attracted you to the partnership?

Coming from LA, I have always dressed very casual but at the same time there is an element of Hollywood, which I grew up close to, that has always inspired and excited me. Goddiva are the best in special occasionwear, so when I first discovered them, I was like, ‘Oh, please can we work together!’ It’s been such an amazing process.

How would you summarise the signature look?

The three Ss. Sultry, sophistication and style.

Who did you design with in mind?

I designed the pieces for London girls. These are all dresses that I’ve needed over the past three years of being based here in the UK. I think the collection covers quite a wide range of ages. I know I’ve had girls wearing pieces for their proms through to mother of the bride and black-tie events.

What are the key styles?

What was the appeal of creating a party/occasionwear line It would have to be the gorgeous embellishments and sequins.

Another key component is the deep V necks, but I think the instead of a regular ready-to-wear line?

I think you just get more excited, or at least I do. It’s the research most important is the sleeves. Not only do they look uber chic you put in when designing the next range: taking inspiration when combined with the daring necklines but they are also from the red carpet, whether that’s Cannes Film Festival or the VERY appropriate for London’s autumn/winter season.

Academy Awards. It’s just so romanticised and special. A regular ready-to-wear line is a great means of What three things are on your bucket list? 1) Find true love, 2) Visit the David Sheldrick expressing yourself day to day and Wildlife Trust and see the orphans, 3) Go to see the northern lights. creating an identity, but there’s definitely something different about What’s your personal style? I live in men’s oversized T-shirts. occasionwear. The way it fits, the detailing in each design and the Who are the designers you admire? That would have to be Monique Lhuillier, Valentino, feeling you get when you put the Zuhair Murad and Elie Saab – all for different reasons and styles but all are wonderful. gown on. It’s incredible.

Tell us something people don’t know about you. Horse riding is my number one obsession.

How does the range reflect your personal style?

What is the best piece of (business) advice you have ever been given? Pay your taxes.

Most of the designs are pieces I

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