SCHOOLWEAR BUYER: THE LATEST NEWS AND OPINION FROM THE SCHOOLWEAR INDUSTRY
45: News
47: SA Awards The results from the first-ever Schoolwear Association Awards
NOVEMBER/DECEMBER 2017 - 43
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Schoolwear NEWS:
WOOD STREET MISSION XMAS APPEAL
The latest news from the schoolwear industry. GARDINERS APPOINTED AS HUSH PUPPIES DISTRIBUTOR
Global marketer of branded footwear Wolverine Worldwide has appointed leading UK footwear and workwear distributor Gardiner Bros & Co (Leathers) Ltd (Gardiners) as the official distributor and licensed partner for Hush Puppies footwear for UK and Ireland. The development marks an exciting time for the Hush Puppies brand, particularly in the Back to School ranges. Hush Puppies offers a unique set of precisely calibrated footbeds for each shoe, which tailor the fit individually to each foot if required. This is an essential evolution in footwear, with 1 in 3 children requiring a different fitting between their left and right feet. With regular re-measuring, soft bones are given sufficient room to grow. “We’re ecstatic that our successful commercial relationship with Hush Puppies has evolved to full distributorship,” says Gardiners’ commercial director, Alex Souter. “We’ve made investments so that retailers can experience the best possible service levels. We’ve strengthened the sales team, not only allowing for nationwide coverage, but also ensuring that each customer experiences a personalised trading relationship. We’re also working closely with Wolverine to ensure a smooth transition of business.” —
NEWS IN BRIEF
UNIFORM SUPPLIERS SLAM THE SELLING OF FASHION AS UNIFORM The Schoolwear Association (SA) has criticised a new trend of stores offering children’s fashion clothing as suitable for school. SA chair David Burgess, says: “We’re aware of a number of high street retailers and supermarkets describing some items of clothing as schoolwear that are inappropriate for the classroom. This undermines the hard work schools put in with their suppliers to create a proper, high-quality uniform that is the same for everyone.” Burgess challenged ideas that uniform somehow limits children’s freedom of expression. Instead, the issue was protecting the serious purpose and practical suitability of a uniform. “A quality uniform projects the ethos of the school to the students who wear it and the wider community,” he continues. “It alleviates tensions caused by socio-economic imbalances by reducing peer pressure. It helps to ensure students are focused on their school work, instead of worry about whether or not they are wearing the latest fashion item. As is well documented, school uniform aids improved learning, better behaviour and greater safety in and out of school.” —
GFORCE SPORTSWEAR LAUNCHES ESSENTIALS Gymphlex’s GFORCE Sportswear brand now includes the new Essentials range, which is designed to help schools stand out from the crowd by creating their own unique sports kits. It offers a range of seven designs and a core range of 20 colours, which cover all school sports. Embroidery and printing are also available on the garments, with only a minimum quantity of 50 for the first order and 25 thereafter. —
School uniform supplier Schoolblazer has been named one of Cambridgeshire’s best up-andcoming businesses. 25 made the list of emerging companies in Grant Thornton’s Cambridgeshire Ltd report, which identifies the top 100 businesses in the county; Schoolblazer was the only clothing retailer to make the top 25. With a compound turnover growth of 17 per cent, the company has seen growth since it started in 2004, now supplying over 150 schools.
Manchester children’s charity, Wood Street Mission, is running a Christmas Appeal to help local families struggling to make ends meet. The charity, which also runs the SmartStart project – providing local children living in poverty with school uniform and kit – is appealing for donations of new toys and gifts suitable for up to 14 years of age, alongside everyday food items. There are various ways individuals or businesses can support and donate to the appeal, including via www.woodstreetmission.org.uk and through an organised collection, raffle or Carol service at your place of work. To book for Christmas donations to be collected before the final collection and donation date on Friday 15 December, call 0161 8343140. Donations can also be dropped off Monday to Friday at Wood Street Mission at 26 Wood Street, Manchester, M3 3EF. —
WILLIAM TURNER TURNS HEADS William Turner’s sales director, Andy Smith, has set his sights on a new project in response to customer appeals for a range of straw boaters, felt hats and other similar styles often associated with private schools, at a more competitive price. After sourcing a suitable factory and following rigorous quality assessments, the William Turner sales team is now able to offer the requested range in a selection of styles and band colours. Customers are advised to send their current samples of winter styles to William Turner by the end of December 2017 to meet the deadline for the summer 2018 container. —
After the recent appointments of two new customer account managers, William Turner is welcoming a new apprentice into its accounts department. “It’s fantastic to be able to welcome new staff into the business at a time when we’ve celebrated our factory manager winning the Outstanding Service to Schoolwear Award,” says MD Daniel Turner. “Having employees who have been dedicated to the company for decades working alongside new staff brings a valuable dynamic.”
Last month, school uniform specialist Greenswear in Cleethorpes celebrated 40 years in business. The retailer of plain and badged school uniform garments stocks suppliers such as Banner, Rowlinson and Trutex, alongside David Luke uniform for Beavers, Brownies, Cubs, Rainbows and Scouts. Greenswear is also a member of both the Schoolwear Association and the Federation of Small Businesses. NOVEMBER/DECEMBER 2017 - 45
Like our schoolwear,. our commitment to independent retailers is designed to last.. Since David Luke opened for business back in 1982, sustainability has been at the heart of our brand. And that includes our commitment to the independent retailers we serve – many of whom we’ve supplied well-designed, hard wearing garments to, for decades. The landscape has changed. This is a critical time and we pledge to continue putting independent retailers first. Visit davidluke.com to discover more about us or call 0161 272 7474. Email sales@davidluke.com
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Proud sponsor of SA award ‘Best Schoolwear Specialist’
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SA AWARDS: THE RESULTS CWB brings you the results from the first-ever Schoolwear Association Awards, which were revealed at a presentation evening during the Association’s annual fundraising evening following the first day of the Schoolwear Show. —
t DONALD MOORE OF ROWLINSON KNITWEAR PRESENTS DAVID BURGESS WITH HIS LIFETIME ACHIEVEMENT AWARD.
This year saw the Schoolwear Association (SA) hold its inaugural schoolwear industry awards evening. The sell-out event, which was attended by over 160 people, took place on 15 October after the first day of the Schoolwear Show. Representatives from across the industry gathered at the Strictly Come Dancing-themed event to mark the achievements of the award winners and of the schoolwear sector as a whole. The awards were judged by a panel made up of Laura Turner, editor of CWB magazine, the UK’s only trade title for the schoolwear and childrenswear sectors.
Turner has been reporting on the schoolwear industry for over 13 years, and on the Schoolwear Association since its launch. Ken Scates, retired chief executive of the Banner Group, was selected as a judge for his wealth of experience in the industry, having worked in childrenswear and schoolwear for over 40 years. Scates has also served on the council of the National Children’s Wear Association of Great Britain and Ireland (NCWA) for over 30 years, where he currently holds the role of president. Joyce Daly, past vice chair of the SA and former organiser of the Schoolwear Show, the industry’s annual trade exhibition for independent schoolwear
retailers, completed the expert panel. “The awards have been a wonderful celebration of an industry that is incredibly proud of its standards,” says SA chairman, David Burgess. “The nominees, and indeed the winners, are proof that we have much talent in our sector.” In addition to the publicised award categories, a surprise mention in the form of a ‘Lifetime Achievement Award’ was given to David Burgess, chairman of David Luke and the SA. Burgess was recognised by his peers for his long career in the industry and for his contribution towards the setting up and running of the Schoolwear Association. >>> NOVEMBER/DECEMBER 2017 - 47
CWB-ONLINE.CO | SCHOOLWEAR
The results of the awards, which were sponsored by CWB magazine, Banner, William Turner and David Luke, are as follows. —
BEST SCHOOLWEAR SPECIALIST SPONSORED BY DAVID LUKE
WINNER: WHITTAKERS SCHOOLWEAR Following refurbishment, Whittakers boasts an impressive, modern store concept and shop floor presentation, with investment in stock presentation, ease of movement through the redesigned store and a personal shopping experience all contributing to a notable growth in sales and the number of schools serviced. Other winning attributes include good relations with suppliers, high levels of staff training, out-of-hours appointments, a strong online presence and regular involvement with schools, including the hosting of pop-up shops. This is also a business that ‘gives something back’, contributing to the community through its relationship with the local BID (Business Improvement District) teams, leading to involvement with numerous local events, and its donation of redundant stock to needy causes. —
WHITTAKERS RECEIVE THEIR AWARD FROM KATHRYN SHUTTLEWORTH OF SPONSOR DAVID LUKE
FINALIST: BILLINGS & EDMONDS Renovation of Billings & Edmonds’ three stores has resulted in a modern, contemporary retail presence, which is coupled with investment in a new, engaging website. The business carries out selling events at schools, as well as regularly attending school events. Staff retention is impressive and the business has good relationships with its suppliers.
SPECIAL MENTION: ALLEYCATZ Alleycatz offers a well-presented, customerfriendly store and a good website. It effectively motivates staff, is committed to its schools, and has good relationships with its suppliers.
BEST SCHOOLWEAR SUPPLIER SPONSORED BY CWB MAGAZINE
WINNER: ROWLINSON KNITWEAR Excelling in its endeavours, Rowlinson meets all of the award’s criteria. Since 2010, its customer satisfaction has risen from 43 per cent to 98 per cent, with the company consistently improving its financial performance across all key metrics. The majority employee-owned firm’s investment in people and care for the well-being of its employees is outstanding, including a generous employee benefit package, workplace initiatives and development opportunities. As a result, employee satisfaction has risen from 34 per cent to 98 per cent, with only a 2 per cent staff turnover in the last six years. Other winning attributes include investment in warehouse facilities and IT infrastructure, delivery service on time at 99.2 per cent, strong ethical values and transparency, and substantial support of local and global community charities. —
ANDREW MCCONNELL OF ROWLINSON KNITWEAR RECEIVES HIS AWARD FROM LAURA TURNER OF CWB MAGAZINE
FINALIST: MARTON MILLS Marton Mills has successfully displayed year-on-year growth over the last five years. A continuous improvement and investment process has seen the company awarded a grant from the Textile Growth Fund, a scheme which aims to boost the economy through manufacturing. Marton Mills is a key player in terms of raising the profile of UK textile manufacturing, offering in-house apprenticeship schemes and working in conjunction with educational institutions and trade bodies to promote career opportunities. Its contribution to helping develop skills in UK manufacturing is highly commendable.
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SPECIAL MENTION: NATIONAL WEAVING National Weaving’s considerable investment in skills development includes in-house training sessions, as well as staff going to Switzerland for specialist training in design and weaving. The company is also working with Business Wales, a Welsh Government funding organisation, which is advising it on the implementation of an Environmental Management System.
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BEST DIGITAL SCHOOLWEAR SPONSORED BY WILLIAM TURNER
WINNER: STEVENSONS Relaunched last year as part of a rebranding programme, Stevensons’ website impresses on both the technical and design fronts. Highlights include consistent and cohesive branding, improved readability and usability, and responsive design that adapts across all devices. All of this has contributed to significant increases in session durations and online transactions. Added value introduced to the new website includes online appointment booking at Stevensons’ retail stores, the ability to download gender and year-specific price lists, and the option to create time-specific school-related communications. Increased information is also provided, including background on the company and its ethos, and the services it supplies. A focused social media strategy lends added support to Stevensons’ new and improved digital presence. —
STEVENSONS RECEIVE THEIR AWARD FROM DAN TURNER OF SPONSOR WILLIAM TURNER
FINALIST: DAVID LUKE Committed to staying ahead of the digital curve, David Luke utilises a combination of Search Engine Optimisation (SEO), Pay Per Click and analytics to ensure optimised content. This is supported by targeted email marketing and a very well thought out social media strategy, which regularly provides relevant and engaging content across all key social media platforms.
SPECIAL MENTION: MICHAEL SEHGAL & SONS LTD Heavy investment in its website design has resulted in a slick, responsive, easy-to-use website worthy of commendation.
OUTSTANDING SERVICE TO SCHOOLWEAR SPONSORED BY BANNER
WINNER: ROB FACEY, WILLIAM TURNER Dedicating 40 years to his role as UK production manager at William Turner, Rob Facey’s input has been integral in enabling the business’s UK sites to remain competitive in terms of both quality and service, despite pressure from offshore competitors. His experience and capabilities have seen the number of ties the company produces grow tenfold, with Facey now set to manage the company’s new site in Nelson to continue growth. The value of UK supply is at the heart of William Turner, and Facey’s continued guidance and expertise has enabled the company to continue delivering on these benefits. —
ROB FACEY RECEIVES HIS AWARD FROM NIGEL PLENDERLEITH OF SPONSOR BANNER
FINALIST: KATE HAIGH, CHARLES KIRK Kate Haigh joined Charles Kirk over 25 years ago as an experienced machinist and has been Making Up Manager for the last 12 years. Haigh’s commitment to her role has seen her embrace change and continually develop her knowledge of the textile industry. Haigh is key to Charles Kirk’s success over the last 25 years, and integral to the passing on of knowledge and experience to younger employees.
SPECIAL MENTION: BERNADETTE HAWKES, FALCON SPORTS Bernadette Hawkes has dedicated 25 years to Falcon. She is commended for her genuine care for customers, for her helpfulness and an unwavering commitment to providing one-off sizes without complaint – often having unusual sizes to hand, “just in case” – ensuring retailers can always fit any size of child. NOVEMBER/DECEMBER 2017 - 49
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NAMES & NUMBERS: A
A. Andreassen 07725 039222 www.aandreassen.com Alegre Media hotline@alegremedia.co.uk www.alegremedia.co.uk AliOli Kids 020 7349 7046 www.aliolikids.com All by Mama enquiries@allbymama.com www.allbymama.com Another Fox 07850 412390 www.anotherfox.com
B Brand Machine Group 01992 538 003 www.brandmachinegroup.com Breitenstein Agencies 07855 509069 www.breitensteins.com C Cradle & Tonic sales@cradleandtonic.com www.cradleandtonic.com D Dandydill Way sales@dandydillway.com www.dandydillway.com F Frugi 01326 558462 www.frugiwholesale.com G Gardiners 01452 727302 www.gardinerbros.co.uk Gymphlex 0116 2556326 www.gymphlex.co.uk H Herdy Baby 01539 739202 www.herdy.co.uk Hunter + Rose sinead@hunter-and-rose.com www.hunter-and-rose.com J Ju-Ju-Be 020 3744 1056 www.littlesaints.co.uk L La Basketry tabara@labasketry.com www.labasketry.com Little Icons 07970 383188 www.littleicons.co.uk M Manège en Sucre contact@manege-en-sucre.com www.manege-en-sucre.com May Creative Marketing 07792 922029 www.maycreativemarketing.com Minene 020 8458 7764 www.minene.co.uk Mini A Ture 07711 746276 www.solobi.co.uk Molly & Moo hello@mollyandmoo.co.uk www.mollyandmoo.co.uk
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EU £55 (inc. p&p) Outside EU £94 (inc. p&p) NCWA & The Schoolwear Association members in EU £27 (inc. p&p) NCWA & The Schoolwear Association members outside EU £50 (inc. p&p)
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O Olivia Grae Kids 07581 231283 www.oliviagraekids.bigcartel.com Organic Zoo info@organiczoo.co.uk www.organiczoo.co.uk Oskar & Ellen info@tinytodds.com www.tinytodds.com P Pragma Consulting 020 7902 6888 www.pragmauk.com R Result 01206 798131 www.resultclothing.com Rice 07969 175564 www.ricebyrice.com Rockahula Kids info@rockahulakids.com www.rockahulakids.com S
Schoolwear Association info@schoolwearassociation.co.uk www.schoolwearassociation.co.uk Sprouts 01530 569470 www.potwells.co.uk Start-rite Shoes 01603 437909 www.start-rite.co.uk
T The Essential One 01204 300768 www.theessentialone.com W
Wex Baby 07515 032224 www.wexbaby.co.uk Wildchild London 07802 222441 www.wildchildlondon.co.uk Wildfire Teepees info@wildfireteepees.com wildfireteepees.com William Turner 0161 4808582 www.william-turner.co.uk
Z Zuma the Dog 07778 669680 www.zumathedog.com
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ORCHARD AGENCY New organic label with a unique concept are looking for a distributor in the UK.
BamBam – innovative, high quality but also surprisingly affordable. Tel: 01442 248099 Email: sales@finestforbaby.co.uk
Chris, Carol, Lisa & Ray are the team behind Orchard, a leading second generation childrens clothing agency in the UK, with expertise in London and the South East. Orchard Agency, 28 Fourth Avenue, Frinton-on-Sea, Essex CO13 9DX Tel: 01255 674301 Email: chris@orchardagency.co.uk carol&ray@orchardagency.co.uk
The Telegraph(UK) March 2015 “I am impressed by this organic babywear brand”. Tel: +31(0)30 7514025 Email: natalie@daddyproof.nl www.daddyproofkidswear.com
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WELDON AGENCIES
www.candybows.co.uk Hand tied, classic hair bows for school, parties & everyday. Pettiskirts, dresses, baby onesies, tutus, wings & wands & t-shirts.
SCHOOLWEAR ENTERPRISE HOUSE 34 FARINGDON AVENUE HAROLD HILL ROMFORD ESSEX RM3 8SU T: 01708 739 390 F: 01708 341 382 E: sales@zecoschoolwear.com
BamBam – innovative, high quality but also surprisingly affordable.
zecoschoolwear.co.uk
Tel: 01442 248099 Email: sales@finestforbaby.co.uk
BABY & KIDS SHOES
Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe, Canada and Russia. Catering for boys and girls 0 to 16 years. Styling from contemporary to traditional. FUN & FUN, LE CHIC, DEUX PAR DEUX, FOQUE, SARDON, LARANJINHA, JEYCAT, GULLIVER Weldon Agencies, Southport, Merseyside Tel: 01704 576033 Email: barrieweldon@btconnect.com, andrewweldon@btconnect.com www.weldonagencies.co.uk
VANHUIZEN AGENCIES Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections. OILILY KIDS, ROOM SEVEN KIDS, RAP KIDS SHOES Unit 12, Derwent Business center, Clarke Street, DERBY DE1 2BU Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk www.vanhuizenagencies.co.uk
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CWB-ONLINE.CO | TALKING POINT
MARINE LLORIS Founder, Manège en Sucre With master’s degrees and motherhood under her belt, Marine Lloris, wife of Tottenham Hotspur captain and goalkeeper Hugo Lloris, is now turning her hand to fashion with the launch of her own luxury girlswear brand, Manège en Sucre. — Laura Turner: With master’s degrees in social psychology and human resource management, what led you into childrenswear design? Marine Lloris: I love psychology. I studied for five years, specialising in human resources. After having my first daughter, I stopped working, moved from Nice to Lyon and then to London. After my second daughter, I felt ready to work again. Since I was a child, I was always creative – from painting to playing the piano – and growing up, I was drawn to textiles, different fabrics and the use of colour. So as an adult, I felt inspired to create something. It was when I had my girls that I found the perfect opportunity to channel my passion for creativity with my love of fashion. Initially, I considered a maternitywear brand, but having so much fun dressing my own girls led me to settle on childrenswear – girlswear specifically. I started alone, working on building the brand for a year and a half before meeting my designer, Claudia Gamba. We now work together on the brand. LT: How would you summarise the look of your brand? ML: French; chic, sweet and smart. Manège en Sucre has its own vibe and a strong sense of dressing kids as kids. LT: Can you tell me more about your debut collection for a/w 17? ML: It’s a very Christmassy capsule collection of dresses for 2-12 years, with each dress named after a princess. A Christmas dress is a must for me; I always pick one for my daughters to wear on Christmas Eve and another for Christmas day – it’s tradition. I feel
the collection really captures that sense of celebration. In terms of design, there’s lots of glitter, shine and attention to detail, such as Swarovski Crystal on the zip pulls. It’s important that the garments do more than look nice, I want children to want to wear the dresses and to be comfortable all day, which is why I include elements such as high quality, soft cotton linings. LT: What can we expect from your second collection for s/s 18? ML: The look is fresher and simpler, and includes shades of mint and peach. There are more everyday pieces as well as items for special occasionwear. LT: What inspires you design-wise? ML: I’m naturally attracted to certain colours and designs – I know very quickly if I like something. I do try to incorporate fashion trends, but I’m not led by them. It’s often a case of meeting somewhere half way, but I have to love something to go with it. LT: Do your daughters provide you with feedback? ML: Yes, my girls are my muses. They are very honest about the dresses and are always giving me ideas about how to make them even more special – they both love anything shiny, for instance. They also help me a lot in terms of the cut of the garments and how shapes work on different ages. LT: Would you consider branching into boyswear? ML: I think the brand will remain girlswear-
only. I don’t find the thought of designing boyswear as much fun, there’s more potential and more options in girlswear. It’s hard to create a luxury brand for boys and the high street does boyswear very well. LT: Where is Manège en Sucre available? ML: The Christmas collection has launched exclusively in the childrenswear concession of Harvey Nichols Knightsbridge, on the Harvey Nichols website and via manege-en-sucre. com. We will be expanding to more stockists, but we want to keep our volumes low, our quality perfect and our distribution exclusive. LT: Which other childrenswear brands do you admire? ML: I like Bon Point and I bought Tartine et Chocolat a lot for my daughters when they were babies. I don’t buy something for the brand name though – if I like a style, I’ll shop for it. LT: Where did the name Manège en Sucre come from? ML: Translated, it literally means Carousel in Sugar. The carousel element is because my daughters adore them and ‘sugar’ rounded it into a proper brand name and made it a bit sweeter. I designed and illustrated the brand logo myself, which is of a carousel with a horse on a striped candy cane. LT: What are the plans for the brand? ML: To develop in London and the UK – the a/w and s/s collections will only be available in the UK. Once we are more established here, we will look to expand into Europe.
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