CWB Magazine

chiLdrEnswEAr BUYEr: novEmBEr/ dEcEmBEr 2012 issUE 79 cwb-online.co.uk £8.50

A/w 13 show insight Previewing this season’s key exhibitions hArrods the iconic retailer’s new children’s floor tAking stock Epos for schoolwear independents

Tel: 44(0)1442 248103 Email: sales@kissykissyheaven.co.uk www.kissykissyonline.com

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November/December 2012

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REGULARS 05: Comment 06: News 08: NCWA news 12: Open for business Legal and business advice plus industry opinion 14: Retail therapy Store profiles, news and events 16: Brands to watch Editor’s pick of labels

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FEATURES

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19: Industry measure Bestselling children’s brands 20: UK Manufacture – a viable option?

A round-up of the ASBCI conference, Made in the UK – Fashioning a Future for British Clothing Manufacturers

SCHOOLWEAR 43: Schoolwear 44: News

46: Opinion How schoolwear companies can utilise social media for business

24: Harrods: Home to kids’ fashion What to expect from Harrods’ new children’s floor

47: Stock: Socks and tights

29: Autumn/winter 2013 show insight A round-up of the key a/w 13 exhibitions for the children’s sector

48: Taking stock Epos and stock management for schoolwear independents

38: Style guide Hats 40: Laura Loves The coolest products for kids 54: Talking Point With Question Everything’s Angie Adams

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  

hand-finished clothes for heroines & wayfarers ages 2 - 12

www.damselflyboutique.co.uk

info@damselflyboutique.co.uk

November/December 2012

Therefore, as the most crucial trading period of the year, there is no better test of a retailer than Christmas and no better time for the forward-thinking, proactive independent to shine.

ď€–ď€ˇď€śď ƒď€źď€€ď€°ď€Žď€źď€€ď€ľď€Žď€€ď€żď€şď€ˇď€śď€°ď€…ď€€ď€›ď€€ď€Şď€­ď€ˇď€şď€Ž      ď  

Like all customers at this time of year, I’m looking for retailers that take the hard work out of Christmas shopping, and the childrenswear independents I have spoken to recently have been brimming with ideas of how to do just that, from late night and extended opening hours, in-store events, gift ideas and wrapping services to loyalty incentives, promotions and social media competitions. Combine this with an online shopping service – ideally mobile-enabled with almost 10 million people using smartphones to do their Christmas shopping this year according to Bss Digital – and these independents have their Christmas trading strategy wrapped.

You can read more on how childrenswear companies have helped boost their Christmas sales in our Open for Business feature on page 12. Also key on the retail front this issue is our interview on page 24 with Harrods’ childrenswear general merchandise manager, Torly Grimshawe, who discusses how new developments to the iconic Knightsbridge store are set to make it a key destination for premium childrenswear fashion.

Editor Laura Turner laura@ras-publishing.com Contributors Isabella Griffiths isabella@ras-publishing.com Christina Williams christina@ras-publishing.com Victoria Jackson victoria@ras-publishing.com Fashion writer Natalie Dawson natalie@ras-publishing.com Sub editor Amanda Batley amanda@ras-publishing.com Online editor Suzanna Bain suzanna@ras-publishing.com Editorial assistant Carey Whitwam carey.whitwam@ite-exhibitions.com Designers Michael Podger mick@ras-publishing.com Clive Holloway clive@ras-publishing.com James Lindley james@ras-publishing.com Richard Boyle richard@ras-publishing.com Sales manager Sharon Dennis sharon@ras-publishing.com Subscriptions Katie Brook katie@ras-publishing.com Production director Gill Brabham gill@ras-publishing.com Group sales director Lindsay Hoyes lindsay@ras-publishing.com Marketing director Stephanie Parker stephanie@moda-uk.co.uk Managing director Colette Tebbutt colette@ras-publishing.com Reprographics/printing Image Data Group Ltd 01482 652323

CWB is published 6 times per year by RAS Publishing Ltd, The Old Town Hall, Lewisham Road, Slaithwaite, Huddersfield HD7 5AL. Call 01484 846069 Fax 01484 846232 cwb-online.co.uk CopyrightŠ 2012 CWB Magazine Limited. All rights reserved.Reproduction of any written material or illustration in any form for any purpose, other than short extracts for review purposes, is strictly forbidden. Neither RAS Publishing Ltd nor its agents accept liability for loss or damage to transparencies and any other material submitted for publication.

cwb-online.co.uk

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It’s also this time of year where we take our first look at the a/w show season. Don’t miss the extensive a/w 13 exhibition insight starting on page 29, where we look at the season’s key national and international trade fairs for children’s fashion and product.

In schoolwear, we address the topic of Epos in our feature, Taking Stock, on page 48.

Here, industry experts address some of schoolwear retailers’ most frequently asked questions on the topic, including specific design features that schoolwear stores need from an Epos system, what training staff should be given, how Epos can aid forward planning and how quickly a retailer can expect a return on investment. Another key topic of discussion is social media on page 46, where schoolwear retailers and suppliers reveal the positive effects it has had on their business.

As the last issue of 2012, I’d like to sign off by wishing you all a very Merry Christmas and a Happy New Year. In the meantime, you can keep updated on the latest industry news and views at cwb-online and via CWB’s Twitter and Facebook page.

Laura Turner Editor

CWB is a joint venture between RAS Publishing and the National Childrenswear Association.

A Buyer Series Fashion Business Publication CWB is a fashion business publication produced by RAS Publishing Ltd. Other titles include WWB, MWB, and Footwear & Fashion Extras. RAS Publishing is an ITE Group company.

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November/December 2012

( !   International environmental organisation Planet Positive has launched a free sustainability programme for small and medium businesses.

   Copenhagen trade fair CPH Kids has ceased all future operations and will not go ahead for a/w 13.

The decision follows the fair’s rescheduled s/s 12 edition which, on receiving inadequate industry support, has led the team behind CPH Kids to rethink its trading platform.

“We put our ears to the market and presented our ideas of how to maintain and develop children’s fashion fair in Copenhagen under current market conditions,” says CPH Kids founder, Lone Holm.

“The proposed rescheduling of the spring/summer fair was met with positive response throughout the industry, but we must recognise there hasn’t been enough support to continue the fair in its current format without selling out on values and ambitions.”

   Apparel sizing and fit expert Alvanon has launched a new mobile phone app and online widget to help consumers buy the right size garment from over 500 UK childrenswear brands.

AlvaKids uses a child’s key body measurements, from newborn to pre-teens, to recommend the right size garment thus enhancing the customer shopping experience and helping reduce returns.

Once a child’s profile has been created on AlvaKids, the measurements in that profile grow automatically with the child. Users can also suggest new brands to add to the system.

AlvaKids is available to consumers as a free download app from the Apple Store and as an online widget to major childrenswear high street and online retail groups. The widget also allows retailers and labels to create brand-specific sizing recommendations in-store and on their e-commerce websites.

The Seven Days to Sustainability campaign offers best practice advice in an easy-to-action format that is low on resource. Through the campaign, firms can reduce costs, engage employees and use sustainability to stand out from competitors.

Once registered at www.7days2sustainability.com, a business receives a campaign poster and seven daily emails containing practical sustainability advice on issues such as energy efficiency and recycling. There is also advice on how businesses can communicate their sustainability success to help with brand enhancement.

“With rising energy prices and growing pressures from customers, there are an increasing number of reasons why businesses are adopting sustainability,” says Planet Positive CEO, Steve Malkin.

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 

Cacharel is implementing a new brand strategy that will see it independently launch its ready-to-wear by utilising in-house resources across design, visual communication and worldwide distribution of the kidswear, womenswear and menswear lines.

From a/w 13, the kids’, men’s and women’s ranges will be shown in the brand’s Parisian showrooms as well as seven international showrooms, with the kidswear also available to view at the forthcoming January edition of Pitti Bimbo in Florence.

Cacharel is also collaborating with an industrial French partner for each of its lines, with those partners having the responsibility of the production and deliveries.

 



In March 2013, Children’s charity Kids Company will launch Global Kids’ Fashion Week (GKFW), a new London event to educate and inspire people about kids’ fashion and celebrate how the sector has grown and evolved over the past five years.

GKFW, which is sponsored by online childrenswear store AlexandAlexa.com, will feature two main fashion shows. The first will be an exclusive media event showcasing a/w 13 trends, while the second ticketed event, in aid of Kids Company, is open to the public and will showcase current s/s 13 looks from Alex and Alexa’s brand portfolio. As a finale, GKFW will cast a spotlight on premium kids’ fashion from both established and emerging designers.

As well as runway shows, GKFW will feature performances, exhibitions, industry talks and activities for children and parents including workshops with V&A Museum of Childhood, a performance from the London Children’s Ballet and an interactive bloggers’ lounge.

 

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Clothing brand Original Penguin, part of Perry Ellis Europe, has relocated to new headquarters.

The move is part of parent company Perry Ellis International’s investment plan to support its thriving European retail and wholesale business.

Previously based on London’s Great Titchfield Street, Perry Ellis Europe’s new headquarters are now located on the mezzanine of Mappin House just off Oxford Street. With almost 8,000 sq ft, it provides multiple showrooms, design space and expanded offices.

The new headquarters will continue to service the UK and European markets, consolidating sales, marketing, direct-to-consumer, design and product development departments. As a consequence of the move, the opportunity for Perry Ellis International to introduce more of its stable of over 30 brands currently in the US is now also viable.

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November/December 2012

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   Best Years, a UK wholesaler of knitted, crochet and fair trade toys, is adding organic childrenswear and toy brand Under the Nile to its offer from February 2013.

Established in 1998, Under the Nile produces clothing, toys and accessories for infants and children, all of which are produced from organic Egyptian cotton.

   Having launched online for s/s 12, casual children’s footwear label Nipperkit is seeking independent accounts as it expands into wholesale.

Until now, only Under the Nile’s organic toys and a small range of essentials have been available in the UK. Best Years will offer a wider selection, including clothing, with more ranges planned for autumn 2013 as the wholesaler rolls out the brand’s full organic collection to UK retailers.

Aimed at children between the ages of three and eight years, the brand offers footwear inspired by classic, adult designs, which have been scaled-down for children.

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  

Auraley is a new brand focused exclusively on luxury sleepwear for children aged two to eight years.

The premium London label is manufactured using sustainably sourced, high-quality fabrics and will be available to view at the forthcoming a/w 13 edition of Bubble London. Auraley is currently available via Auraley.com and exclusive London boutiques.

Wholesale prices range from £24 to £35.

Highlights include deck shoes, slip-ons and hi-tops, with all styles suitable for boys and girls and featuring on-trend colour options, durable rubber soles, canvas or suede uppers and distinctive cotton stripe lining. Rain boots and bags are to be added to Nipperkit’s offer in due course. Wholesale prices start from £12.

     Brilliant Little Britain is a new children’s fashion showroom based in central Florence that will present both new and established British brands, on 17-18 January.

Located at the Hotel Roma on the Piazza Santa Maria Novella and running at the same time as Florence’s childrenswear fair Pitti Bimbo, the showroom will feature the a/w 13 collections of Bonnie Baby, Hucklebones and Indikidual.

Buyers wishing to visit are advised to make an appointment, which can be done by emailing the brands directly or via the website www.brilliantlittlebritain.com.

  

A three per cent growth in retail sales is expected this month, according to global supplier of consumer, product and media intelligence Mintel.

The forecasted increase is attributed to a number of positive factors, including consumer confidence improving, a drop in unemployment and the squeeze on incomes falling.

“Retail sales growth has averaged around three per cent so far this year and, as the pressures on consumers are, if anything, easing, there is no reason that rate cannot be maintained,” says Mintel’s director of retail research, Richard Perks.

“Three per cent should be the median forecast.”

             

   Department store group John Lewis is launching its first apprenticeship programme, which will see the retailer taking on 80 apprentices. The scheme, which focuses on young people, guarantees apprentices secure employment with the retailer once training is complete.

The programme features two levels – the modern apprenticeship scheme, for those who have left school at age 16 years of age and the advanced apprenticeship scheme for young people who have completed their A-Levels.

The programme builds on John Lewis’ existing vocational qualification offer, which each year awards over 2,500 of its staff with qualifications to help them progress in their careers in areas ranging from retail and warehousing through to leadership and barista skills.

             

              For more industry news visit cwb-online.co.uk

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November/December 2012

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() '%(!%)"( !) #& )% ( '%$&"' ) $ #("! ('#) !!& $'%$&" EXECUTIVE DIRECTOR’S COMMENT: PERFECTING THE ART OF ONLINE The growth of internet shopping, particularly in the run-up to Christmas, is not a new phenomenon, but evidence is growing that more and more consumers are researching websites before they go out to shop.

Such trends affect all in the childrenswear industry. Retailers need to ensure their websites will attract customers to their stores (as well as to buy online), manufacturers/suppliers must persuade customers to look for their brands and stockists, and agents should be helping both their principals and their customers by directing consumers to the brands they carry.

ď€? ď€œď€?ď€?

BLU KANGAROO Formby, Merseyside Blu Kangaroo offers childrenswear and, more recently, giftwear. Owner Christine Campbell has created a cosy and welcoming atmosphere in her small shop, which stocks brands such as Miss Grant, Moschino, Mayoral, Emile et Rose, Timberland and Converse, but hopes to eventually move to larger premises. “I’d like to move to a larger shop with space for changing rooms, and I want to introduce a variety of shoes and bespoke hair accessories to the shop,� she says. Campbell uses Facebook, Twitter and Instagram to promote her business. www.blukangaroo.co.uk

I have written before about checking that your website is “legal, decent, honest and truthful�, as websites come under the responsibility of the Advertising Standards Authority (ASA). The Office for Fair Trading (OFT) also has a role and, only a few weeks ago, the OFT warned some large retailers (not specifically of childrenswear) that their websites were not sufficiently transparent, particularly when it came to postage and packing or charges for using credit cards, which only “popped up� at the end of a transaction.

Do not forget, too, that the people most likely to be checking your website for errors are your competitors.

The ASA (and OFT) may not have the resources to check, but it will look into complaints received, including sales offers that are no longer current. For smaller companies, setting up a website may seem the obvious answer to flagging sales, but how do you ensure your website is not on the 200th page of Google? Larger companies may pay to move their website to the top of the page (you can tell by the shading), but what is the alternative?

Search Engine Optimisation (SEO) – getting your website to the top of the page – is an area that NCWA has recently been investigating. Plans are under way for a seminar for members in the New Year and the chance of a discount on the services of a company to push your website up the pages. This may be “regionally�, to encourage people to visit your shop, or “nationally�, to drive people to your website.

So, how about a New Year Resolution to review your website and look at what SEO can offer you as an NCWA member? Incidentally, if you search for NCWA, it appears at the top of the page, so do not forget to update your free page on the NCWA website.

If you are not a member and you would like to join, take a look at www.ncwa.co.uk, e-mail enquiries@ncwa.co.uk or call 020 7843 9488. You can also visit us on our stand at Bubble London, taking place on 27-28 January at the Business Design Centre, Islington.

Elizabeth Fox, NCWA executive director NCWA is based at 3 Queen Square, Bloomsbury, London WC1N 3AR Tel: 020 7843 9488 Fax: 020 7843 9478 Email: enquiries@ncwa.co.uk Visit: www.ncwa.co.uk

NCWA Council: Chairman SHARON BEARDSWORTH Emile et Rose Manufacturer Vice Chairman DAVID HULL Agent Imm Past Chairman DAVID BURGESS David Luke Ltd Manufacturer Treasurer COLIN WILSON

Read our blog and follow us on Twitter

Council Members: TONY RIDEWOOD APR Agencies Agent NUALA MCKENNA Nuala McKenna Agencies Agent DIANE SHAW Agent SARAH TAYLOR Agent RAY WILLIAMS Agent HANNAH MCHALICK Oh Baby London Manufacturer MALCOLM TRAVIS Travis Designs Manufacturer JO PERSECHINO Antz In Yer Pantz Retailer JANETTE REED Cotswold Kids Retailer VIRGINIA ROSS Pollyanna Retailer President: KEN SCATES Marketing and sourcing consultant Vice Presidents: LESLEY FALLON Retail consultant JACKIE COOK Retail consultant Executive Director: ELIZABETH FOX

ď€?ď€Œ ď€?ď€?

LITTLE WORLD Little World Online launched in May 2009, following the opening of the Little World childrenswear store in Edinburgh in 2008.

Owner Sandra Bowdler chose a website that conveyed the fun nature of the shop with lots of primary colours in the logo. Recently, the site underwent a redesign that included new top line navigation and a slideshow to showcase certain brands and products. Future developments include the possibility of a blog and expanding the toy section. www.littleworldonline.co.uk

' () & #) &$ () ('# • Membership is open to everyone involved in the British childrenswear industry. • Associate membership, open to non-British organisations, is now available. • Membership costs from £85.

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November/December 2012

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   Babywear brand Emile et Rose has reported its highest ever sales of outwear this season.

  Childrenswear brand Kite Kids has achieved Global Organic Textile Standard (GOTS) accreditation for another year, earning it the right to trade and promote itself as a legitimate organic label.

Bestsellers include the shower-proof microfibre jackets, knitted jackets and smart velour coats.

Emile et Rose’s outerwear offer caters for boys and girls aged newborn to two years, and includes special-occasion styles such as velour coats, snowsuits and jackets in deep pile fleece, and shower-proof styles such as microfibre snowsuits and jackets.

All designs are available short order subject to availability. Wholesale prices start from £17.60 for fleece jackets through to £28 for microfibre snowsuits.

The Billieblush party range comprises outfits with a capsule of dresses with matching cardigans and a host of accessories including sparkly shoes, headbands and handbags. The range is available for two age groups – Toddler, for six months to three years and Kid, for four to 12 years.

“We believe consumers should have confidence in organic and ethical claims made by a brand,” says Roger Hakes, a director at Kite. “This is why we work hard to ensure external accreditation for the Kite supply chain.”

Caramel Baby & Child has opened its first own-brand store in New York.

Situated on Madison Avenue in the heart of the city’s Upper East Side, the shop carries the brand’s seasonal collection for boys and girls age three months to 12 years alongside its homeware offer and a hand-picked mix of toys, books and accessories.

Caramel Baby & Child is available wholesale and also has own brand stores in London’s South Kensington, Sloane Square, Notting Hill and Selfridges’ fourth floor on Oxford Street as well as a shop in Tokyo, Japan.

  

This month, the party range from CWF’s new own-label girlswear brand, Billieblush, hits House of Fraser stores across the country.

The rest of the collection will be available to buy in early January from key retailers and etailers.

Companies must meet a set of strict environmental and social criteria to achieve annual certification. Kite’s supply chain – from the cotton grower to the brand’s printers and embroiderers – were successfully inspected to ensure they meet the necessary organic and ethical standards.

 

 

Wholesale prices start from £8.50 for shoes and £18.70 for a dress for ages six months to three years.

   New brand Slugs & Snails, offering infant boys’ tights as an alternative to trousers, has credited social media as a driving force behind its growth.

The label’s owner, Kathleen Redmond, highlights Twitter in particular as having played a key role in raising brand awareness. “Following the label’s launch last November, I discovered the benefit of social media, and can honestly say Slugs & Snails would be a shadow of what it is now without it,” she says. “Within weeks of joining, we had many celebrities following us and publicising their respect for our products.”

Redmond also tributes Twitter to helping infiltrate the brand into the parenting blogging community, imparting further promotion through reviews and coverage, as well as providing direct consumer feedback.

              

   UK manufactured label Organics for Kids, which offers organic clothing and gifts for babies made from fairly traded textiles, has appointed Odette Rivas as its new trade account manager.

Rivas’ role will include developing existing relationships with clients, maintaining high customer service levels and building the brand’s client-base by initiating a new sales strategy. She will also assist the label as it seeks growth further afield, especially in Japan, ensuring that as the company grows, it continues to provide support for its UK and overseas customers.

Rivas, whose background is in business development within the heritage industry, brings with her experience in buying, brand licensing, product development and sales.

           

            

For more industry news visit cwb-online.co.uk

27 & 28 January 2013 Business Design Centre, London A great mix of children’s products A unique buying experience

Apply to exhibit now online at bubblelondon.com

Photography: steven visneau, swvphoto.com

Register to visit now online at bubblelondon.com

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November/December 2012

ď „ď€€ď€”ď€Śď€¤ď€› ď€—ď€¤ď€¤ď€€ď „

ď  

  ď€˘ď€Şď€şď€źď€śď€Žď€şď€€ď€Şď€źď€€ď€˜ď€ˇď € 

 ď€żď€żď€żď€‡ď€Żď€ˇď €ď€żď€˛ď€´ď€´ď€˛ď€Şď€ľď€ťď€‡ď€Źď€ˇď€ľď€€

DON’T BE LEFT HOLDING THE BABY It is that time of the year. As a brand owner you are wondering whether you will be paid by retailers or if they are simply intending to trade through Christmas before going bust.

While taking a long time to pay an invoice might be a sign of a well-run company prudently managing cash flow, a brand owner cannot be sure that nothing is amiss. Certainly, sudden delays in making payments should set alarm bells ringing. If this occurs, the brand owner should reach for its standard terms and conditions of sale (T&Cs). But, have the T&Cs been properly made part of the contract with the retailer? Lawyers are often amazed as to the large incidence of clients failing to do so.

If the T&Cs are not made part of the contract with the retailer, the fact that they were drafted by the best law firm in the country will be irrelevant. They will simply be unenforceable.

As such, the brand owner should make sure, at the onset of a commercial relationship, that the retailer signs a copy of them. Alternatively, it is acceptable if the brand owner can show that they were brought to the retailer’s attention, although this may be an evidential issue.

Either way, the brand owner should make clear reference to the T&Cs on order forms, confirmations, delivery notes, and invoices. If the T&Cs have been properly incorporated, do they contain a retention of title clause?

In particular, does the clause: • Oblige the retailer to store the goods separately and label them as belonging to the supplier? • Include a right of the brand owner to enter the retailer’s premises to recover goods supplied?

(However, a brand owner cannot use force to enter the retailer’s premises.) • Permit enforcement without having to wait for a formal insolvency event to occur? In fact, a brand owner may have more chance of enforcing against a retailer than it would a wiry old insolvency practitioner! • Incorporate a so-called “all moniesâ€? provision?

This may allow the brand owner to recover all goods, even if some individual invoices have been paid. However, the goods claimed under a retention of title clause must still be capable of identification, and a brand owner must be able to link them to specific invoices. The goods should also be marked with the name of the supplier, with serial numbers deployed and quoted on relevant invoices.

However, often retention of title clauses try to extend protection to the proceeds of sale when a brand owner’s goods are onwardly sold.

Unless extreme care is taken over the drafting and the correct procedures are followed, this provision may be void unless registered at Companies House. Not only that, but the inclusion of an invalid proceeds of sale provision may void the rest of the retention of title clause.

Often, a knee-jerk reaction of insolvency practitioners will be to reject claims that are lodged with them. Brand owners should not be afraid to fight their corner and take legal advice as to the validity of the claim.

Equally, the retailer’s directors may not always be able to hide behind the corporate veil of a limited liability company. If they have traded past the point where the company could not have avoided insolvency, or made personal promises, they may be personally liable for the company’s debts.

  ď€&#x;    

RESOURCE FOR A MERRY CHRISTMAS There is no escaping the fact that for many retailers in the UK, the run-up to the festive season can account for up to half of annual takings. The profitability for this well-anticipated period is as much down to having the right people in the right place at the right time as it is to the product being sold. Staff costs can, however, account for 75 per cent of company expenditure after the purchase of stock so, the question is, how can you manage your staffing effectively?

Here are some of the key issues to be aware of: • The National Minimum Wage increased in October to £6.19 per hour for over-21s and £4.98 for 18-20 year olds. • Non-EU citizens must have a work permit before you can employ them – do not risk a UK Border Agency inspection or raid. Hold copies of the necessary documents to prove you have taken steps to confirm your workers’ identities and right to work. Be aware that non-EU citizens on student visas can usually only work 20 hours per week. • Recruitment – identify the experience and skillset you require, and recruit to a clear job description and person specification.

Obviously, employ the best person for the job, and beware of discrimination on grounds such as gender, age, marital status, religion and sexual orientation. • Working Time Directive – recruit sufficient staff.

Remember, staff have the right to a continuous break of 11 hours per 24-hour period and 24 hours break in each seven-day period. Ideally, no-one should work in excess of 48 hours per week. Be well-versed on the special regulations for night workers and young workers.

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 

 





   

Are you feeling confident about Christmas sales?

— Yes I am – we’ve had a good start to the season, and, now the weather has suddenly turned colder, people are stocking up their wardrobes with winter warmers. Customers are Christmas shopping and we have had lots of pre-orders.

Stocking fillers have been flying out.

Have you increased your product offer?

— As always, during the run-up to Christmas, we increased our toy ranges. This year we have also expanded our homeware section, offering a wider selection of adult gifts ideas, as this was an area that did well last year. We’ve learnt over the years that customers like to buy all their gifts under one roof so hopefully we have achieved this.

Have you extended your opening hours?

— Yes, we are extending opening hours on three days of the week and, due to popular demand, we will also be extending the hours of our children’s hair salon.

Are you hosting in-store events or getting involved in community activities for Christmas?

— As part of a traders’ association we will be participating in a Christmas shopping event and promotion, which will bring on the spirit of Christmas. As an ongoing support to the local community, we will be donating prizes for school winter fair raffles. We also plan to run various festive promotions and competitions, and intend to use social media to host competitions and offer promotional discounts.





   

   



Are you feeling confident about Christmas sales?

— We only launched six months ago, so this is our first Christmas trading and, so far, we’ve been very encouraged by customer orders and positive feedback. This is just the beginning for IndiaCoco; we are learning every day, embracing new opportunities and, most importantly, listening to our customers to improve our offer.

In terms of specific seasonal initiatives, we’re promoting free delivery; complimentary gift-wrapping, gift-messaging and personalisation, and we’ve renewed our online advertising with Ocado to raise awareness of our brand and customer proposition.

What is selling well for Christmas?

— So far, baby gifting, newborn outfits, party outfits, coats and pyjamas are selling well.

We work closely with 10 fantastic brands, championing the best of UK product design.

Are you involved in any Christmas shopping events?

— We’ve recently extended our ranges from baby gifting to sleep suits and babywear, and showcased our broader range during a two-day shopping event on 1-2 December at our retail environment at Blacker Hall Farm in Wakefield, West Yorkshire.

Is social media something you are using to aid sales?

— Social media is powerful for our brand. We will continue to use this channel to bring our brand personality and values to life, running competitions, sharing customer feedback, outfit-building ideas, promoting our retail events and letting our love of style and originality shine through in everything we do.

Are you feeling confident about Christmas sales?

— With the effort we’re putting in, we’re hoping for great results. We’re always looking to improve customer experience and welcome feedback.

As always, we will do our best to support our retailers. This year, for instance, we are offering short-order top-ups, providing 24-hour delivery to help retailers with the Christmas rush.

Did you offer any pre-Christmas promotions?

— We always place promotional offers in relation to the major holidays, and have used events leading up to Christmas – Halloween, Bonfire Night and Children in Need – to engage our customers for the Christmas promotions.

Are you taking part in any community activities for Christmas?

— Getting involved in the community should always be a main concern for businesses, but it is especially brought into focus in the run-up to Christmas. We’re working with local and national charities, and we did a promotional offer for Children in Need. Recently, we also donated over £5,000 worth of clothing to Suhog, a Glasgow charity.

Do you value social media for business?

— Social media is incredibly powerful, and we promote offers and events through Facebook and Twitter. We constantly engage with customers, but feel it’s important to create colloquial conversations to make relationships more personal, and this can be done through social media. We are launching a new website before Christmas, so this will add to the promotional attractions available for our retailers and customers, too.

For more industry opinion visit cwb-online.co.uk

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November/December 2012



 

 

BELLS AND WHISTLES Thornham, North Norfolk Childrenswear boutique Bells and Whistles launched online in June 2009 followed by a shop in Creake Abbey, home to an award-winning farmers’ market, as well as shops and studios, in autumn 2009.

In October 2012, the retailer moved to new standalone premises at shopping destination Drove Orchards, in Thornham. Located on a main coast road, the area is populated by holidaymakers and affluent second homeowners.

“Over the last three years, we have grown the business steadily despite hard economic times,” says owner Kirstin Crane. “Running a successful website all year round alongside the shop works well in an area where sales can be affected by seasonal trade.”

Childrenswear is available for 0-10 years from brands such as Mini A Ture, I Love Gorgeous, Kidscase and Bobo Choses. With double the floor space in the new shop, the gift range has been extended to include more baby gifts, toys and stocking fillers in time for Christmas. www.bellsandwhistleskids.co.uk

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

APPLE & PIE



Hong Kong The owner of Hong Kong children’s footwear store Apple & Pie has shown her commitment to correctly fitted children’s shoes by undertaking the Society of Shoefitters course in the UK. Shamsa van Keulen, who opened the store in August with business partner Anita Klaus, took the course to help set the business aside from its competitors by providing a fitting service. www.appleandpie.com

HERBERT & STELLA Ilkley, West Yorkshire Christine Asher opened her West Yorkshire children’s clothing and gift boutique in July.

Alongside brands such as Mayoral, Frugi and Mini Rodini, the shop stocks an eponymous own-brand line that includes personalised artwork and hand-knitted accessories, as well as a recently launched, exclusive nursery furniture range. www.herbertandstella.co.uk

  Trotters Childrenswear & Accessories recently opened its sixth store, located at Westfield London. The business, whose first shop opened 22 years ago, marked the opening with in-store entertainment, including face painting, storytelling, puppetry, balloon modeling, giveaways and competitions.

MY 1ST YEARS

 

Since its launch in 2009, My 1st Years has built a celebrity following for its personalised gifts for babies and children, with fans including Sir Elton John, Mo Farah and Dannii Minogue.

In October, the site relaunched to offer its 30,000 unique, monthly visitors with a more contemporary look and a number of new functions. Highlights include image zoom, improved product sorting on catalogue pages, more search filters, increased social media integration and a one-page checkout design. www.my1styears.com

  No Added Sugar celebrated the opening of its new flagship store in Notting Hill last month. While party entertainers performed tricks, visitors perused No Added Sugar’s offer, with art installations from young British designers providing inspirational backdrops to collections, which included a new partywear range.

 BRIT CHIC LAUNCH

CLOTHING RETAIL SALES BOOST

DESIGUAL REFITS LONDON FLAGSHIP

         

          

           For more retail news visit cwb-online.co.uk

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November/December 2012

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ď€Œď€€ď€¨ď€§ď€Źď€ˇď€˛ď€ľď€€ď€–ď€¤ď€¸ď€ľď€¤ď€€ď€? 

01: DAMSELFLY

02: LA LOI

UK label Damselfly launched in 2010, offering luxurious and unashamedly romantic dresses for ages two to 12 years. For a/w 13, the brand is releasing its first wholesale range. Expect opulent fabrics and hand-worked detail combined with contemporary structured silhouettes. Key styles include an ombre-dyed, hand-cut feather dress.

The a/w 13 line comprises 15 core pieces plus matching party tights and accessories, while a capsule bridesmaid range is also available.

Wholesale prices range from ÂŁ40 to ÂŁ200. www.damselflyboutique.co.uk

New childrenswear label La Loi has made its debut with a capsule collection of digitally printed, unisex leggings. Designed, printed and manufactured in England, the brand caters for boys and girls aged four to eight years with styles including a leg x-ray (pictured), smoke and fireworks, birds in flight, a cosmos, a tree and the sea. La Loi is represented in the UK

by Little Icons. Wholesale prices range from ÂŁ16 to ÂŁ18. www.littleicons.co.uk

03: MOST WANTED CLOTHING

04: TOMAT KIDS

05: LA QUEUE DU CHAT

Launched in Los Angeles in 2010, Most Wanted Clothing offers street-inspired childrenswear for boys and girls in sizes two to 14 years.

Highlights include crystal-embellished T-shirts and tracksuits, and graphics that take inspiration from American and British culture, including British Bulldogs, dollar signs, Jubilee crowns and Mohawks. A new men’s and women’s line is also available. Wholesale prices are available on request. www.mostwantedclothing.com

American label Tomat Kids launched in 2005, offering clothing for newborn to six years. Made in the US, the brand supports local business and sweatshop-free production, and places an emphasis on graphics within its designs, all of which are printed by hand using water-based ink. Tomat Kids is currently seeking UK accounts, and can be contacted directly by UK buyers. Wholesale prices range from $12.50 to $19. www.tomatkids.com

Established in 2005, French label La Queue Du Chat is making its UK debut for a/w 13.

Catering for boys and girls aged newborn to 10 years, the brand offers a broad collection that features daywear pieces such as dresses and blouses for girls and multi-pocket trousers and hoodies for boys. Sleepwear, including sleepsuits and pyjamas; accessories, such as scarves, hats and booties; and underwear, are also available. Wholesale prices range from ¤6 to ¤34. www.laqueueduchat.com

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November/December 2012

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November/December 2012

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03 Petit Bateau

03 Catimini

02 Organics for Kids

01 Mayoral

02 Frugi

Bestselling girlswear brands

Mayoral

Frugi

01 Kissy Kissy

Bestselling babywear brands

Hatley

02 Hatley 01 Mayoral

Bestselling childrenswear brands overall

03 Scotch Shrunk

01 Lelli Kelly 03 Start-rite 02 UGG 01 Bigjigs

02 Bam Bam

03 Le Toy Van

Bestselling gift brands

Bestselling boyswear brands

Bestselling footwear brands

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“HOW ETHICAL A CHOICE IS UK MANUFACTURING�

MICHAEL SPENLEY Michael Spenley is head of corporate responsibility at online and home shopping retailer Shop Direct Group (SDG). The Group has annual sales of over ÂŁ1.7bn and serves more than five million customers. It has around 200 suppliers of own-brand clothing and footwear globally, with 400 factories, five of which are UK-based. — Michael Spenley shared the realities of production in both the UK and in developing countries. “The ethical debate goes something like this,â€? he began. “UK manufacturing is good, offshore manufacturing is bad. But is this view misguided?â€? Spenley revealed that SDG would like to produce more in the UK, but cannot find enough factories who meet its ethical standards and can work with its prices and minimums on styles, with currently only five out of its 400 factories based in the UK. “We are a business, not a charity, and must deal with our UK suppliers on a level playing field with our options globally,â€? he explained. Spenley stressed that contrary to public perception, developing countries – in particular China – have seen vast improvements in health, safety and better wages for its workers, while “sweatshop Britainâ€? is also a sad reality, listing a number of examples of these “ugly ducklingsâ€?. “There are certainly lots of factories out there, but most are too small to fulfil our orders, unless they club together with unauthorised ‘hidden’ sub-contractors, where many workers are on temporary contracts or self-employed without access to sick pay, holiday pay or benefits, resulting in transparency issues around permission to work in the UK as well as factors such as minimum wages, hours and so on,â€? he explained. Spenley concluded by saying that UK manufacturing offers lots of opportunities, but the suppliers’ costs are high and margins are narrow and, where there are narrow margins, there are shortcuts and risks. “We are hopeful for a resurgence to the UK, but we are also realistic,â€? he said. “I feel we probably need to give it a few years before we can think of England as the manufacturing superpower it once was.â€?

“WE MUST NURTURE OUR DESIGN TALENT�

KATIE GREENYER Katie Greenyer is creative director of fashion designer and manufacturer Red or Dead, owned by UK British brand management company Pentland. She also heads the group’s central style, product and innovation team and is a Pentland ambassador, regularly speaking at design conferences and colleges. — The woman who famously staked Red or Dead founder Wayne Hemingway in the late 80s to land freelance work is now creative director of the quintessentially British brand, which was acquired

by Pentland in 1996. She opened the conference with a characteristically passionate and patriotic presentation on all things British-made, while fast-tracking delegates through her meteoric career in fashion, which was founded on a lifelong passion for print and colour, having worked with the likes of Christian Lacroix, Vivienne Westwood, Next, Jigsaw, Paul Costelloe, French Connection and Dr Martins. She explained that in a bid to constantly refresh its creative edge, Pentland, the biggest employer of designers in the UK, has set up the Design Pool, where “we nurture the best design talent in the world.â€? The Design Pool gives outstanding design graduates 11 months’ work, an ÂŁ18,000 salary and an opportunity to apply their talent to commercial products. Greenyer enthused, “I am proud to be from a British family company... a British business paying British taxes!â€?

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“MAKING MANUFACTURING SEXY AGAIN” JENNY HOLLOWAY Jenny Holloway is the founder of Fashion Enter, a not-for-profit industry organisation that offers support, mentoring, professional advice and exposure to talented young designers and manufacturers. Among Fashion Enter’s portfolio of services is resource website FashionCapital.co.uk, the Profile Fashion Event and The Showroom, a platform for young designers.

— Holloway put forward the case for apprenticeships and training schemes, offering a new generation of designers – but especially production and manufacturing professions – a much-needed break into the industry. Holloway talked about her own experiences, having set up – with support from online retailer Asos – The Factory, a 4,500 sq ft production unit in Haringey that employs 34 people and produces up to 5,000 garment units per week for clients such as Asos, John Lewis, Oasis, Lipsy and smaller emerging London designers. A more recent addition is The Fashion Studio, based at the Knowledge Dock at the UEL campus, which is also the home of the Fashion and Textile Apprenticeship Programme, and gives over 40 new designers facilities for toiles, patterns and short-run

production. Holloway highlighted the lack of specialist training and skills, and passionately urged the industry to do more to rectify the situation. “There are a number of barriers in UK production, such as a lack of specialist training and skills,” she said. “Our workforce is from European countries such as Poland, Hungary and Bulgaria. Our own, domestic workforce in these fields is ageing – our machinists average at age 45. We have a patchy infrastructure, because there is no concerted effort to work as one for the good of manufacturing. The perception generally is that manufacturing is not sexy; everyone wants to be a designer, but what about the production skills behind it? We need to make manufacturing sexy again!” she demanded, and offered a number of solutions.

“Yes, there is price pressure, but we can compete on large runs.”

“VOLUME PRODUCTION IN THE UK IS POSSIBLE” SANGITA KHAN Sangita Khan is the founder of Buff Clothing, a UK manufacturer producing volume garments for the likes of Next, River Island and Matalan in its factory in Leicester, as well as its own capsule collection, Buff Clothing.

— In her speech, Sangita Khan focused on the feasibility of volume production in the UK, and passionately put forward the case that “Yes, it can be done. It is being done but, unfortunately, not enough.” Khan used her own company’s example of producing for big high street names, and listed six reasons why other companies should follow suit and start producing in the UK. Firstly, lead times are quicker when producing in the UK with speedier lead times, from concept and design to production and delivery, as companies can hold fabric and react quickly to different style requirements in the same fabric. Secondly, UK manufacturers can react to emerging trends quicker. Thirdly, Khan suggested that by dealing with UK designers and manufacturers, communication is much more streamlined and slicker. Fourthly, Khan looked at bestsellers and how UK manufacturing enables immediate and reactive production on repeats. As the fifth reason for moving to UK suppliers, Khan quoted a rise in consumer interest in UK-produced goods. “Made in the UK is increasingly associated with quality, as well as a sign that we value the society in which we live, and the idea of it being home-grown is ever-more important,” she said. Finally, Khan highlighted the value that reviving UK manufacturing would bring to the society as a whole, creating more jobs and allowing the clothing industry to thrive once more.

“ASPIRE TO BEING THE BEST TO SECURE FUTURE OF UK MANUFACTURING” JAMES DRACUP James Dracup is group managing director of Scottish knitwear brand Johnstons of Elgin. With over 700 employees, the privately held company is one of the largest independent employers in Elgin since the mid-1800s, operating a knitting plant in Hawick and a weaving plant in Elgin.

— James Dracup spoke about the rich heritage of Johnstons of Elgin and the Made in Scotland attribute that defines what the company does and stands for. He acknowledged that this year has been one of the most challenging in recent times, but asserted through a number of reasons why the company is looking to the future with cautious optimism. Crucial to this is “customer” and “market” which, as he stressed, “are the heartbeat of our business”, exporting to over 40 countries around the world. Dracup explained that Johnstons of Elgin is investing heavily in product design and innovation, responding to the expectations of the luxury consumer and creating “a need to buy” with new compositions, colours, textures and aesthetics. He urged delegates to “only aspire to make the best”, and not look for volume per se, but for quality of production. “While it’s true that textile manufacturing in the UK has reached a dangerously small size, it is no coincidence that those who survive and prosper have a commitment to craft quality and bespoke manufacture,” he highlighted, adding that production flexibility is a crucial element in the company’s considerations, as run sizes are getting smaller and speed to market is accelerating. “This production flexibility comes only with enormous commitment to capital investment in plant, people, systems and facilities,” he said. “Every year, we invest continuously back into our business.” Dracup finished by saying there is a future for textile manufacturing in the UK “for businesses that base their proposition on excellence of product, invest in design and capital projects, operate in niche markets, employ bright young people, give excellence of service and look to the world for their markets.”

Derhy Kids summer 2013

www.derhy-kids.com kids@derhy.com

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November/December 2012

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LAURA TURNER: What does Harrods’ new childrenswear floor offer?

TORLY GRIMSHAWE: On completion, it will be expanded to over 66,000 sq ft to create one of the largest destinations for mini fashion in the world. It will encompass 11 rooms, housing all things for tots through to tweens. The redevelopment is taking place in stages. We have opened two new Junior Collections rooms [for 10-16 years], as well as Children’s Essential, including nightwear, underwear and shoes, Maternity and the Baby Shop. The Baby Shop offers everything required to start family life with an array of beautiful clothing and accessories available, while the nursery furniture room has interior products and the latest technically advanced pushchairs, high chairs and baby bouncers. There are two more Children’s Designer rooms [for 2-10 years] opening prior to Christmas, and the final one will be completed in January 2013.

LT: Why has Harrods chosen now to expand its childrenswear department?

TG: Childrenswear is an area of growth for the store. These exciting developments will see a sizeable growth in space for the area and considerable expansion opportunities across many product categories so we can continue to increase our offering of beautifully crafted childrenswear of the highest quality. In recent years, we have seen an emergence in prominent fashion houses expanding their ranges and creating children’s clothing.

Customers have responded to this and are increasingly investing in key seasonal pieces and buying into the high fashion trend-led items that feature fabrics from many of the adult mainline ready-to-wear collections. We also wanted to create an environment that is reflective of our chic womenswear and menswear fashion floors, allowing our customers to experience luxurious surroundings while shopping for childrenswear, too.

LT: What is the design theme and layout of the floor?

TG: The environment has been transformed to an elegant neutral colour palette with oak flooring throughout. Contemporary fixtures

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November/December 2012

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have been used in an array of colours, ranging from pastels in Baby, primaries in Childrenswear and brights in Junior, together with colourful mannequins to continue the element of fun.

LT: How will the new floor allow Harrods to broaden its children’s offer?

TG: The expansion will allow the depth of our offering to be increased across key areas. These include Junior Collections [10-16 years], which has expanded to two dedicated rooms for tweens with new branded boutiques for a host of our key labels including Gucci, Burberry, Paul Smith, Hugo Boss, Ralph Lauren and Armani.

We have also introduced Zadig and Voltaire to the brand mix. To celebrate the launch of Junior Collections, we have partnered with Stardoll, the world’s largest online fashion and dress-up games community for girls, where members can create their own MeDoll avatar to virtually go shopping and dress up. It’s been exciting to partner with Stardoll in a department store and create an exclusive virtual online boutique that showcases a host of leading brands from our new Junior Collections room. It’s a unique interactive experience that is opening the doors of Harrods to a new generation of fashion-lovers.

LT: How would you describe the children’s fashion selection in terms of product and brand mix?

TG: Harrods offers an extensive selection of childrenswear, from birth to teens, and this significant development means we will become an unrivalled destination, bringing together the most premium designer brands available. Each season, our buyers will handpick exclusive key pieces from the collections to be housed in this luxurious environment.

LT: How is the children’s fashion presented?

TG: The flow of the floor has been realigned to ensure there is synergy in age ranges, making

   

it easy for the customer to shop. For example, entering the department at door five, where Maternity is situated, the walkway leads on to Baby Shop and Nursery, then to the childrenswear rooms for 2-10 years, which are grouped together, and Junior Collections sits alongside Children’s Essentials and Nightwear.

LT: What does Harrods look for in the childrenswear brands it stocks?

TG: We constantly look at our customer and market in an effort to meet and exceed expectations. We look for the best and endeavour to offer it at Harrods. The key things we look out for with products are; a point of difference; great heritage or craftsmanship; strong visual appeal; and, of course, a commercial slant.

LT: What do you think are some of the key trends for a/w 12?

TG: Each season, elements and trends from the mainline men’s and women’s designer collections are important. Designers increasingly create “grown-up” catwalk collections in their childrenswear ranges, and many incorporate similar styles, fabrics and design details, such as signature leopard print

from Cavalli; multi-colour knits by Missoni; miniature tunic tops and dresses from Chloe; multi-colour signature stripes from Sonia Rykiel; and the most stunning exclusive sequin party dress from Dolce & Gabbana. We also have an exclusive collaboration with Disney this Christmas, and we have created limited-edition Cinderella slippers.

LT: Has Harrods introduced any new childrenswear brands for a/w 12?

TG: Marni’s adorable childrenswear has arrived at Harrods this season. Block colour dresses and printed knitwear perfectly embody the fun spirit of the brand. We are also excited to see the development and growth of collections for Lanvin and Fendi, as well as the strength of Chloe. In Junior Collections, for a younger contemporary feel, we have added Converse, Levi’s and Vans.

LT: Can we expect anything new and exciting for s/s 13?

TG: We are adding some great new brands, including Kate Mack and Paz Rodriguez for Baby Shop; the much anticipated collection from Oscar de la Renta in the Designer Childrenswear area; as well as swim brands Melissa Odabash, Babiators and Paul & Shark.

LT: Does Harrods have any further plans for its children’s fashion offer?

TG: We are continually reviewing our product offering, and are planning to extend many of the designer ranges we currently buy into, with more space to showcase collections in dedicated boutiques. We are also excited about opening a new boutique for Bonpoint, and adding to our selection of nursery furniture to offer more special furniture room sets.

Constant innovation and identifying new trends is key to differentiating Harrods and highlighting our diverse mix of product.

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4ff by 4funkyflavours is a fun funky brand from The Netherlands that offers cool kids clothes with a 70’s feeling.

Tel: +31 402 180 567 Email: info@4ff.eu www.4ff.eu

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Bam Bam-Wonderful classic baby gifts with a contemporary twist. All items are beautifully packaged be it for a Christening or that special first gift.

For further details please contact: Tel: 44(0)1442 248103 Email: sales@finestforbaby.co.uk www.finestforbaby.co.uk

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Chipmunks is a collection of fun, fashionable and durable infants shoes, specially designed to look after those precious little feet.

Our exciting AW13 range showcases fun, colourful footwear, available in sizes 4-12.

Tel: 01925 710110 www.chipmunksfootwear.co.uk

A decade of Darcy Brown....born and raised in London with over 10 years of dressing children in quintessentially British Design, Darcy Brown has come to be recognised as a brand that parents can trust to let their children be children.

Tel: 01672 838069 Email: sales@darcybrown.co.uk www.darcybrown,co.uk/trade

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Emile-et-Rose is the perfect collection of outfits for babies, gift packed and accessorised. In stunning quality, modern fabrics combine with traditional colours and detail. Autumn’s highlights include beautiful knitted outerwear.

Tel: 01509 881300 Email: rsbsharon@aol.com www.emile-et-rose.co.uk

The Best Childrenswear on the Planet.

It’s as simple as that.

Tel: 01326 558462 Email: info@frugiwholesale.com www.frugiwholesale.com

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gravel+grass create understated clothing for girls aged 2-10. Their UK manufactured collection comprises timeless dresses and knitwear with the emphasis on simple luxury and classic shapes.

Tel: +44 7771 708 789 Email: info@gravelandgrass.com www.gravelandgrass.com

Baby bathroom essentials and beautiful gift sets - Goodness you can Trust.

Give parents the choice of organic purity by stocking Green People’s pure and gentle certified organic baby products! New “Hello Baby� gift sets for boys, girls and surprises!

Tel: 01403 740350 Email: organic@greenpeople.co.uk www.greenpeople.co.uk

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ilovegorgeous design beautiful, vintageinspired, clothes and accessories for girls from 0 to 13 years. The signature is classic, flattering silhouettes made interesting with the use of gorgeous fabrics, vintage trims and pretty embroidery.

Tel: 01748 822055 Email: wholesale@ilovegorgeous.co.uk www.ilovegorgeous.co.uk

Immink baby and childrens wear is made in England from the softest organic cotton.

Gorgeous clothes that children love to wear, a versatile and home-grown wardrobe to treasure.

Tel: 01328853458 Email: emma@imminkkids.com www.imminkkids.com

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This amazing Layette Collection in 100% pure Pima Cotton can be found in all of the finest stores around the world. Exquisite hand embroideries and wonderful fun colours and prints.

Tel: 44(0)1442 248103 Email: sales@kissykissyheaven.co.uk www.kissykissyonline.com

Planet-friendly kit. Soft organic fabrics.

Beautiful colours and prints. Relaxed styles.

Thoughtful details. Brought to life with passion and care by the sea in Dorset.

Kite Kids 2-11 years and Kite Baby 0-3 years.

Tel: +44 (0)1202 733222 Email: ally@kite-kids.co.uk www.kite-kids.co.uk

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The LuxeDesAnges S/S 13 and W/14 's theme is modern, romantic and vintage inspired. Designed and produced in France, LuxeDesAnges is minimalist and spiritual in every way. Created for girls from age 8 to 18.

Tel: 0033 6 75 23 09 38 Email: laura.vanvolsem@gmail.com www.etsy.com/luxedesanges

The 2013 Beach & Swimwear range is available for immediate delivery. This traditional British nautical range includes towelling tops, swimwear, board shorts, baby designs and UPF50+ rash vests, shorts and suits. From Baby sizes to Age 12 years.

Tel: +44 (0) 1442 289898 Email: sales@travis.co.uk www.mittyjames.com www.travis.co.uk

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Moccis - the perfect solution for an indoor shoe. The skid proof leather sole prevents from slipping, and double elastics at the ankle keeps them on. The best part: they are machine washable!

Tel: +44 (0) 333 577 7500 Email: info@moccis.co.uk www.moccis.co.uk

120 years of passion for quality, childhood, innovation and colours.

Steering its own path through current trends, the famous French fashion house has managed to create edgy but timeless clothing. And all in softness…

Tel: 02074625770 Email: amacario@petit-bateau.fr www.petit-bateau.co.uk

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 

   

 

Pigeon Kids (2-8 years) presents it’s second organic collection. Alongside Organics for Kids (0-3 years) the two ranges offer original prints and classic styling, all purely organic and mainly made in the UK. Tel: +44 (0) 1865 379230 Email: info@organicsforkids.com www.organicsforkids.com

Visually stunning, hand printed suede sole mini shoes for babies & unisex lo-rise Wellies for infants, limited edition exclusive design, inclusive price. All with re-usable packaging.

Short lead times.

Tel: 07941089702 Email: Catherine@poconido.com www.poconido.com



 

 

 

Rockabye-Baby was established in 2006 as a label that wanted to offer an alternative to the mainstream cute of baby clothes. Inspired by music they stand for fun, fashion, and attitude. Go see for yourself!

Tel: 07982 307926 / 01442 382571 Email: emma@rockabye-baby.com www.rockabye-baby.com

Slugs & Snails, the original boys tights company launched in 2011 and has introduced little boys from 0-4 years to the world of super soft, flexible and funky tights.

Tel: 00353867338107 Email: kat@slugsandsnails.ie www.slugsandsnails.ie

C O P E N H AG E N I N T E R N AT I O N A L FA S H I O N FA I R P R E S E N T I N G FA L L / W I N T E R 2 0 1 3 –1 4   C I F F K I DS S H OW I N CO L L A B O R AT I O N W I T H COV E R K I DS C I F F. D K

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November/December 2012

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KLEINE FABRIEK: 13-14 JANUARY Amsterdam RAI, Hall 8, Amsterdam Kleine Fabriek returns this season, offering a host of child-related product, from clothing, footwear and accessories to interior products, toys and gifts.

This season, the show is expecting around 250 exhibitors with signings including Aden + Anais, Anne-Claire Petit, Bengh per Principesse, Catimini, Derhy Kids, Desigual, Dumpling Dynasty, Ej Sikke Lej, Falke, Kidscase, Mayoral, Noppies, Oilily, Petit Louie, Room Seven, Tommy Hilfiger Kids and Wild.

To assist visitors in finding the products they require, Kleine Fabriek has four destination areas, each presenting brands determined by lifestyle, image and distribution. The zones comprise Object+, to showcase toys, bed linen, furniture and interior accessories; Star, for clothing and footwear brands with a distinctive handwriting; Industry, the area for on-trend, fast-fashion collections for kids and teens; and Blueprint, which plays host to collections with a strong emphasis on jeans. New for a/w 13 across all areas of the show is Space Only, which will allow a selection of exhibiting labels – both large and small – to create their own brand experience and look.

Additionally, to complement the fixed areas and further fine-tune product segregation, Kleine Fabriek will present a new handpicked, selection of inspiring start-up brands in a pre-engineered installation.

The show is expecting around 4,500 visitors – mainly European – with around 25 per cent of visitors travelling to Kleine Fabriek from outside The Netherlands. www.kleinefabriek.nl

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TOP DRAWER: 13-15 JANUARY Earls Court One, London Amid Top Drawer’s design-led gift offer is a children’s area, featuring toys, games, accessories and childrenswear. Brands exhibiting include Bob + Blossom, Best Years, Nook Nook, Bonnie Baby, Powell Craft, Mibo, Olive & Moss, White Rabbit and Natures Purest.

Points of interest for visitors this season include the return of the event’s co-located sister show, Home, which launched alongside Top Drawer in January 2012. Located at Earls Court, the exhibition will provide visitors with homeware and interior accessories.

Other highlights and developments this season include Spotted, the curated designer area of the event that showcases exhibitors who have never been seen at any other trade shows; a/w 13 trend insights across all product sectors, supplied by the show’s trend partner and dedicated home and interiors trend agency, Trend Bible; a free business advice seminar programme; clearer signage to aid visitor navigation around the show; and the development of a new Top Drawer app, which will be available to users prior to the event. www.topdrawer.co.uk

PLAYTIME PARIS: 26-28 JANUARY Parc Floral de Paris, L’Espace Evénements, Paris Presenting its 13th edition for a/w 13, Playtime Paris provides an offering that ranges from childrenswear, maternitywear, footwear and accessories through to homeware, gifts and nursery product. The forthcoming show is expected to attract around 6,500 visitors, with around 60 per cent of that figure being from France and the remaining primarily from Europe.

The theme of this season’s show is the notion of space, which will be depicted through special events, exhibitions and four trend spaces.

Playing host to around 370 exhibitors and 400 brands, Playtime Paris will showcase a number of new signings, including Beatrix New York, Doré Doré, Le Big, Hartford, Moccis, Nixie Clothing, Småfolk and Starchild. This season will also feature the event’s largest Scandinavian offering, with more than 35 brands set to exhibit, as well as an increase of footwear, accessories and homeware.

Other highlights for a/w 13 include a special exhibition called Play With Design. Open to the general public, it will reflect on the universe of children’s design, exemplified by 10 unique objects by 10 well-known designers.

Playtime Paris has also made improvements to enhance visitor experience and, based on feedback, has introduced more shuttle buses from the metro station to the event, a faster registration service and further discounted hotel deals for those requiring accommodation. www.playtimeparis.com

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November/December 2012

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PITTI BIMBO: 17-19 JANUARY Fortezza da Basso, Florence, Italy Pitti Bimbo is the global reference trade fair for the childrenswear sector, spanning the biggest names in children’s fashion through to new, independent labels and everything in between.

The theme of the exhibition’s 76th show is Pitti Bookswear Mania which, as it sounds, focuses on books; everything from the relationship between literature and fashion through to books featuring within innovative backdrops throughout the fair. “Pitti Bookswear Mania is the passion for reading books that fuels the world of fashion, and that fashion stimulates in turn,” says Agostino Poletto, deputy general manager of Pitti Immagine. “In January, books will be the leading players in the settings, installations and projects at Pitti Bimbo.”

Key new and returning names to watch out for this season include Avirex, Bonpoint, Carla Perretti, Cacharel, Gi’n’Gi, Herno, Jungera, Liberty London, Marc O’Polo, New Balance and Quis Quis Designed by Stefano Cavalleri. There are new names to look out for in the show’s Pop Up Stores area, too, such as Alto Milano, Blui, Carla Perretti, I Remigini, JT Luxury, Ki et La and Ro, and Twin-set Girl.

Also, don’t miss the fresh design and layout of the show’s New View area, which includes the addition of Alternative Set, a concept involving a selection of independent brands creating temporary installations and events. New View will also play host to the collections of the finalists in Pitti Bimbo’s competition Who is on Next? Bimbo, dedicated to new talent in children’s fashion.

As always, there will be an impressive offering of runway shows, events and performances in and around the show, details on which can be found on the exhibition’s website.

Finally, this edition of Pitti Bimbo will also mark the launch of Baby Fashion, the first web TV channel dedicated to the world of kids’ fashion, which can be found at www.babyfashion.it. www.pittimmagine.com

 CHILDREN’S CLUB

TOY FAIR

FIMI

          

            

            

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BUBBLE LONDON: 27-28 JANUARY The Business Design Centre, Islington, London Taking place on 27-28 January at the Business Design Centre in Islington, Bubble London is the leading UK trade fair for children’s fashion.

The event provides a stimulating environment by which to encourage retailers to inject new energy into their businesses, and it does this in a variety of ways, from offering new brands and collections through to providing retailers with inspiring ways to develop their stores and connect with customers.

Continuing to evolve season-on-season, the a/w 13 edition is set to be the most dynamic to date, with a combination of new visuals, a contemporary new look for certain areas of the show and improved stand build helping to provide an altogether fresher feel to the event.

With this in mind, visitor highlights this season include the launch of Nest. This new category in the exhibition will showcase brands selected for their individuality and fresh approach, offering buyers an edited gathering of original and enticing product. New labels to Bubble London that will be located in Nest include Dis Une Couleur, Gravel + Grass, La Queue Du Chat, Quack Quack Moo, Luxe Des Anges, Bluebird, Blooming Baby Showers, Marquise De Laborde and Time Machine.

Additionally, the show’s Bubble GUM section is expanding for a/w 13, providing buyers with an even more varied selection of brands and product. There will also be an overview of the key a/w 13 trends and colours available from the event’s trend partner Stylesight and the return of the Look Who’s Talking free business seminar programme.

With regard to the show’s brand line-up, visitors can expect to see over 250 collections on offer.

Debuting brands to be seen across the show

include Billieblush, Timberland, Roxy, Quiksilver, Falke, Auraley, Mijn, Cuquito, Alma Llenas, Belle Enfant, Little Blue Zebra, Herschel, Leopold & Livia, Amore Di Mamma, Froy & Dind, Question Everything, Ruff and Huddle, Slugs & Snails, Gigi & Co and Lucy Moose.

As always, the show will provide a happy medium between the creative and the commercial. Therefore, alongside the aforementioned new signings and small, cutting-edge labels, there will be a host of established returns including Agatha Ruiz de la Prada, Bonnie Baby, Derhy Kids, Hucklebones, Il Gufo, I love Gorgeous, Mayoral, Mini A Ture, Molo, No Added Sugar, Petit Bateau, Rachel Riley, Silvian Heach Kids and Tutto Piccolo.

The show will also assist buyers specifically seeking British designed and manufactured goods through its Homegrown initiative which, having successfully launched last season, places a spotlight on British manufactured labels.

To encourage communication between the show and its visitors, Bubble London is looking at introducing a facility called the Bubble Hub for January 2013. The Hub will provide a designated area for buyers to gain information about specific brands and products at the exhibition and to give feedback on their experience.

Finally, the post-show drinks event will make its

return this season, providing an ideal opportunity for buyers and exhibitors to get together with the teams behind Bubble London and the show’s official media partner, CWB magazine, to network and relax after the first day of trading. www.bubblelondon.com

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CIFF KIDS: 31 JANUARY – 3 FEBRUARY Center Boulevard 5, Copenhagen A/w 13 will see the 40th edition of the Copenhagen International Fashion Fair (CIFF), catering for the childrenswear, womenswear, menswear, jewellery and footwear sectors.

Still the largest fashion fair in Northern Europe, the show in its entirety covers over 40,000 sq m and is expected to attract around 35,000-40,000 visitors over the four-day event.

Last season, CIFF unveiled a new visual identity alongside a range of new services, with the aim for a/w 13 to build on this success. The exhibition’s focus is on creating an improved space, more logical integration and an enhanced overall experience for exhibitors, buyers, press and visitors alike.

From the centrally located Bella Centre, CIFF’s childrenswear show, CIFF Kids, provides the latest trends in childrenswear, footwear and accessories for babies through to teens.

Featuring a line-up of around 300 children’s brands, new signings to watch out for this season include Petit by Sofie Schnoor, Zebra, Lego Wear, Petit Nord, Bock Cph, Danefæ, Caramel Baby & Child, IKKS, Guess Kids, Leopold & Livia, Noa Noa Miniature, Green Cotton, Reima and Garcia jeans. Other key names showing for

a/w 13 include Aya Naya, Me Too, Mim-Pi, Nono, Paul Frank, Racoon and Ticket to Heaven.

The theme for CIFF Kids this edition is Time Travel, which will be depicted in the CIFF Kids magazine, throughout the exhibition’s various inspiration areas and via the CIFF Kids trend show. The trend show takes place daily during the fair, with Noa Noa Miniature and Petit by Sofie Schnoor also hosting their own fashion shows.

placing particular focus on the teen segment and its new talent area. There will also be new inspiration areas created by Papier Mache – an online children’s magazine that now also produces bi-annual print publications – and Helle Høgsbro, owner of Danish childrenswear store Creme de la Creme a la Edgar.

Visitors can follow CIFF KIDS on Facebook, Twitter, Pinterest, Instagram and via its website. www.ciff.dk

For a/w 13, visitors will notice CIFF Kids is

 SPRING FAIR

PURE JUNIOR

HARROGATE NURSERY FAIR

          

         

            

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LITTLE BARCELONA: 3-4 FEBRUARY Disseny HUB, Barcelona Little Barcelona returns for its third edition this a/w, offering a mix of children’s clothing, accessories, footwear, toys and books.

Hosted at a different venue each season, the upcoming event will be set in the recently opened Disseny HUB building, which is a merger between a museum, a reference centre and a laboratory for the design world. Little Barcelona opts to be small and select, and caps its exhibitors at around 75-80.

Although catering mainly for Spanish visitors, the show is increasingly attracting international buyers with the objective of consolidating the exhibition as a fixture on the international childrenswear calendar and developing the Little Barcelona brand. Other highlights include trend spaces, photo shoots and workshops. www.littlebarcelona.com

MODA FOOTWEAR: 17-19 FEBRUARY NEC, Birmingham Moda Footwear is the UK’s largest and busiest footwear exhibition, showcasing the latest lines from more than 400 brands across six key product zones, including children’s footwear.

This season, the event welcomes a host of exhibitors offering children’s footwear, including Agatha Ruiz De La Prada, Angulus, Biomechanics, Chipmunks, Danco, Froddo, Grace Shoes, Gumbies, Lelli Kelly, Noel, Pediped, Pepino, Petasil, Pineapple, Primigi, Richter, Ricosta, She's Best, Skechers, Superfit, William Lamb, XTI Kids and Vivobarefoot Kids.

As well as viewing the latest children’s footwear collections, buyers can also take advantage of Moda’s seminar programme, featuring handpicked industry experts offering free, practical business advice. Seminars take place daily at the catwalk theatre located next to Moda Footwear in Hall 20.

Other events of interest include the annual Footwear Industry Awards, held on the first night of Moda Footwear on Sunday 17 February at the National Motorcycle Museum in Birmingham. Organised in association with the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), The Society of Shoe Fitters and Footwear Today, the awards encourage nominations from the footwear industry for either companies or individuals in each of the relevant categories.

Nomination forms can be found at www.footwearindustryawards.com. www.moda-uk.co.uk

FRODDO

LELLI KELLY

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INDEPENDENT KIDS: 17-18 FEBRUARY Cranmore Park, Solihull Independent Kids specialises in children’s fashion and occasionwear from newborn to 16 years as well as babywear and gifts. The a/w 13 edition of the show will present around 60 exhibitors and 80 collections and is expected to attract around 500 visitors, primarily from the UK, but also Malta, Spain Libya, Germany and South Africa.

New signings to watch out for this season include Name It, 3 Pommes, Levi’s and Absorba. Key returns, meanwhile, include Mayoral, Frugi, Kite Kids, Pretty Originals, Darcy Brown, Coco, Little Darlings, Best Years, Finest for Baby, Brecrest and Uttam.

3 POMMES

PLAYTIME TOKYO: 19-21 FEBRUARY Belle Salle Shibuya Garden, Tokyo, Japan Playtime Tokyo offers a mix of footwear, childrenswear, maternitywear, accessories, home decoration, gifts and baby product. For a/w 13, the event will present around 90 exhibitors. In Japan, agents represent multiple brands, with the number of labels this season being around 170. Playtime Tokyo caters primarily to Atlantic buyers, mainly from Japan, as well as those from South Korea, China, Taiwan and Australia. www.playtimetokyo.com

PLAYTIME NEW YORK: 9-11 MARCH Saint John’s Center, New York This season, Playtime New York is moving to a new venue to better accommodate its growing number of exhibitors and buyers. Now hosted from Saint John’s Centre, the show will provide visitors with a larger offering of childrenswear, footwear, accessories, homeware and gifts.

Presenting around 90 exhibitors and showcasing around 110 brands, the show’s a/w 13 brand list includes Atsuyo et Akiko, Beetroot, Bensimon, Boy + Girl, Grass & Clovers, Ode, Rayil, Wovenplay and Zuzii.

Attracting mainly American buyers, visitor figures are expected to exceed 1,500. www.playtimenewyork.com

NAME IT

Entry to the show is free and visitors are offered complimentary lunch and refreshments. For updates in the run-up to the exhibition, follow Independent Kids on Twitter @IndiKidsShow. www.independentkids.co.uk

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     

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  

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* (( $% November/December 2012

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44: News 46: Opinion How schoolwear companies can utilise social media for business 47: Stock: Socks and tights

TRUTEX

48: Taking stock Epos and stock management for schoolwear independents

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Plus-size schoolwear and childrenswear retailer Sturdy Kids is expanding into manufacturing following customer demand for its niche offer.

ď€œď€Ąď€š   ď€? ď€™ď€€ď€˜ď€Ąď€¤ď€€ď€Ľď€•ď€šď€Ąď€Ąď€žď€Šď€—ď€“ď€¤ John Lewis has introduced biodegradable polythene packaging to some of its ranges, including schoolwear, as part of an initiative to reduce its environmental impact. The packaging contains an additive that encourages micro-organisms in the soil to break the material down within 15 years, compared to conventional plastic bags that can take centuries to biodegrade in landfill sites. “Our new bags are designed to make it easier for our customers to dispose of polythene bags in a more environmentally sustainable way, helping to reduce our overall impact as a business,â€? says Mark Gallen, John Lewis’ packaging design and production manager.

  ď€€ď€”ď€¤ď€›ď€—ď€˜

This year’s annual Schoolwear Association (SA) fundraising evening raised £9,000 to help the SA continue its work on behalf of the industry and as a voice to media and political decision-makers.

Sponsored by David Luke, this year’s rock ’n’ roll themed event took place at The Motorcycle Museum near Solihull on Sunday 14 October, following the first day of The Schoolwear Show.

Highlights from the evening included a drinks reception, a three-course meal and live music entertainment by The Jets.

ď€?ď€&#x;  ď€&#x; ď€§ď€˜ď€“ď€•ď€Śď€§ď€¤ď€› 

Having secured a range of schoolwear in taller and plus sizes, the retailer is expanding its casual childrenswear offer. However, with nothing available through regular suppliers, company MD Vanessa Fowler has partnered with a UK manufacturer to produce Sturdy Kids’ own range. “It was a big decision to go down the manufacturing route, but I’m confident we’re well-placed to develop ranges for this market,� she says.

 ď€˜ď€§ 

Pictured L-R: Jill Robertson of The Fashion & Textile Children’s Trust; Falcon Sportswear’s Simon Dooley; and CWB editor Laura Turner

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Schoolwear supplier Trutex has launched a mobile optimised version of its website, www.trutex.com, to make ordering easier and faster for its customers. The development means that when visitors view the website from a mobile device, some of the pages are simplified, with only the most important information displayed. It also allows users to check stock, add items to basket and access account information from the convenience of a smartphone.

Girlguiding UK has received a body shape analysis, new garment grading guidelines, and fit strategy for its clothing – much of which is sold through school uniform retailers – from apparel fit and size expert Alvanon.

Additionally, QR codes – Quick Response codes – in Trutex’s 2013 brochure enable customers to quickly check stock levels with a smartphone. By scanning the QR code for the product they want to check, they are instantly taken through to that product page. To see stock levels, customers have to sign into the website, but only one sign-in per month from a mobile phone is required.

 ď€?   ď€Śď€łď€°ď€˛ď€¨ď€Ľď€°ď€€ď€¸ď€ˆď€ˆď€Źď€†ď€€ď€&#x;    ď€&#x;   ď€ąď€Ąď€´ď€Ľď€€ď€˛ď€¨ď€Ľď€€ď€Łď€Šď€˛ď€ˇď€€ď€Łď€Žď€łď€­ď€Łď€Šď€Ťď€€ď€¸ď€Œď€‡ď€‡ď€„ď€‡ď€‡ď€‡ď€†

Alvanon has donated a consultancy service through its Alvalnsight division worth ÂŁ10,000 as a contribution towards a long-term project, enabling Girlguiding UK – the UK’s largest voluntary organisation for girls and young women – to review uniform sizing for is 500,000-plus members. “We are looking forward to working with our suppliers to see if, and where, improvements can be made,â€? says Nicola Johnson, merchandise planner for Girlguiding UK Trading Service. “We always want to supply comfortable uniforms that our members are proud to wear.â€?

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November/December 2012

  

 

      Why does Pex use social media for business?

— People source information differently and will use social media to find suppliers, company and product reviews and general information.

We had seen the success B2C sites had with Facebook, Twitter and Pinterest, and felt they were perfect environments for us to build relationships with our retailers.

Which forms of social media does Pex use?

— We’re committed to B2B social media, and have made it an integral part of our growth strategy.

We publish blogs when we have something interesting to say; we can talk about the children’s wholesale industry and occasionally promote our products. We're slowly building a following on Facebook and Twitter, and use them to share product information and promotions. We’ve recently got into Pinterest, which we love, because it’s more image-led and allows us to show off our products and share things we believe our customers will be interested in.

Has social media improved Pex’s sales?

— It’s difficult to ascertain which social media activity has an influence on sales – people come to the site through several different routes before making a purchase. Social media works best to raise brand awareness and drive traffic to our site.

Do customers expect businesses to have a social media presence?

— People expect to be able to get information from their preferred media, whether that’s Facebook, Twitter, e-shots or blogging. For us, it’s a fun way of delivering information and keeping our retailers informed.





  

  

Which forms of social media does David Luke use?

— Facebook, Twitter, LinkedIn and blogs, with each serving a different purpose. Twitter messages have very little screen time, which is good for quick updates and getting involved in conversations, and hashtags allow you to participate in huge debates and expand your geographical reach. Facebook is better for stories and providing a build-up to events. It also allows customers to speak directly to you, but in a public manner, to raise issues, both positive and negative. LinkedIn and blogs are appropriate for industry news and keeping up-to-date with new developments. Apps such as Hootsuite make it easier for us to use social media appropriately, only targeting those we want to reach.

How does social media help business?

— After seeing our online presence, it’s clear many people look more deeply into what products we sell, leading to sales enquiries and product feedback. It’s important companies get used to criticism and negative feedback – nobody is perfect. It’s how you handle a mistake that’s important. It can also be used for quick market research.

Do customers expect businesses to have a social media/online presence?

— Yes. If you want to know about any aspect of a company, you go online. We recently appointed a new online content coordinator and a large part of her role is the day-to-day management of David Luke’s online presence. In everything we do, we remember it’s called “social”, not “corporate”, media. People don’t want a sales pitch when you speak to them, they want to get to know your business and the values it has.

Which forms of social media does Brenda’s use?

— We use Twitter, Facebook, Wordpress and Flickr.

We’ve dabbled with Pinterest – although it isn’t localised enough yet – and YouTube clips are on the horizon. We want customers to feel part of our business; to have an insight into the trials and tribulations of the schoolwear trade and how active we are in trying to improve our business, product and service for our customers’ needs.

How has social media directly helped your business?

— Many of our customers have come in-store due to news on our Twitter and Facebook feeds; it’s a fantastic way to notify customers of new products, re-stocks and promotions. We’ve also made some great contacts in the trade and had enquiries from new schools. We follow the well-known names and like to retweet and post news “from the horse’s mouth” to our customers and schools. Our Wordpress blog is something we’ve enjoyed this year; it’s fantastic to have an outlet to let parents and schools know what’s going on behind the scenes and what we have coming up. It’s also a great place to (politely) vent some of our frustrations.

Do customers expect businesses to have a social media presence nowadays?

— Most definitely; social marketing is 21st century word-of-mouth. You can’t beat someone “liking” your business on Facebook and their friends seeing it’s worth a personal recommendation. It’s amazing how quickly these things can grow with a few Facebook posts and Tweets; it takes on a life of its own as long as you keep content coming.

For more on how social media can be used for business see Trutex’s marketing manager, Daniel Tomlinson’s article at cwb-online.co.uk

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November/December 2012

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01: BLUE MAX BANNER

02: COUNTRY KIDS

03: DOBOTEX

ÂŁ2.20 for a pack of five pairs 0845 230 0888

ÂŁ3.95 per pair 01883 740066

ÂŁ3 for a pack of two pairs 01942 272881

04: MAGICFIT

05: PEX

06: TYKES TIGHTS

ÂŁ3.36 for a pack of three pairs 0116 277 9789

ÂŁ15.30 for a pack of six 0116 286 1616

From ÂŁ2.99 per pair 01502 501009

47

48

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November/December 2012

ď ‡ď€€ď€¤ď€—ď€˘ď€Ąď€¤ď€Śď€€ď ‡

ď€—ď€ťď€şď€žď€€ď€­ď€šď€°ď€€ď€žď€żď€şď€Żď€śď€€ď€¸ď€­ď€šď€­ď€łď€ąď€¸ď€ąď€šď€żď€€ď€ľď€šď€°ď €ď€žď€żď€˝ď „ď€€ď€ąď ƒď€ťď€ąď€˝ď€żď€žď€€ď€­ď€šď€žď ‚ď€ąď€˝ď€€ ď€žď€Żď€´ď€şď€şď€ˇď ‚ď€ąď€­ď€˝ď€€ď€˝ď€ąď€żď€­ď€ľď€ˇď€ąď€˝ď€žď †ď€€ď€˜ď€“ď€Łď€žď€‡ď€€

Q: HOW MUCH DISRUPTION WOULD INTEGRATING AN EPOS SYSTEM INTO MY SCHOOLWEAR SHOP CAUSE? A: “Installing an Epos till and stock control system into a schoolwear store can, for some owners, conjure up horrible thoughts about the disruption it may cause to business. However, as with many things in life that bring change, the reality is nowhere near as dreadful, especially if you choose an experienced and knowledgeable Epos supplier to partner with.

Prior to expecting you to commit to an order, any Epos company worth its salt would firstly provide you with a comprehensive demonstration of its system. This enables you to make an informed decision on how the benefits to your business stack up against the proposed cost of investment.

Secondly, and equally as important, it should give in-depth detail of the whole process involved in implementing the system. This is your chance to allay any fears about the possible disruption to your day-to-day business.

Q: CAN I JUSTIFY INVESTING IN AN EPOS SYSTEM WITH ONLY A SMALL BUDGET TO SPEND? A: “Most of our prospective customers come to us knowing they need an Epos system but are unsure of the benefits Epos and stock management brings to a business, and therefore are unable to justify the cost.

Many of us don’t like change and, when you’ve been doing something manually for so long, the thought of trusting a computer to do the job must seem daunting.

However, there are many benefits of an Epos and stock management solution, such as faster sales transactions, stock management, real-time sales figures, integrated card payments, reduced theft, staff rotas, customer loyalty, promotions and much more.

We listen to the needs and requirements of our customers, and advise on the best solution to fit in with their business. We understand that one size doesn’t fit all. We offer hardware to suit the environment; flexible payment terms and ongoing support and training to make sure our customers are getting the most out of their investment. We build strong relationships with our customers and, if cash flow is an issue, we help. We can offer leasing, rentals and extended payment terms, so if you’re a schoolwear independent wanting an Epos/stock management solution but are worried you can’t afford it, I assure you we can find an answer.�

Sarah Herrick, sales manager, Senso Group

There are points to cover to help you understand and be more comfortable with the process. Firstly, plan for the delivery of equipment. What is the lead time from received signed order? Up to two weeks is reasonable.

How do you input your products onto the new system? How much manual work is involved? This is one of the major fears we encounter. We offer our clients an import service – if they provide us with their product database in Excel format, we supply the system pre-loaded with their data – and each garment will be allocated its own unique barcode. If your chosen supplier doesn’t offer such a service, you’ll have to input data manually. Eskimo has a feature that greatly reduces the effort, easily adding multiple sizes and colours of the same product. Also, ask if the system comes with a barcode printer for printing the labels for your items.

The next big worry – what training do you receive? Does the package include basic training on the use of the till? Does your support contract include ongoing training? It will be a bad investment if neither you, nor your staff, can operate the system effectively. Are there any hidden extras? You do not want to receive your first invoice only to find the text package for informing your customers their goods are in for collection, is costing far more than expected.

It’s important to find out how long the supplier envisages an engineer will be on-site to carry out the installation. Make sure you’re clear as to what it involves so you don’t receive any expected charges for things like network cabling. If you’re unsure of what is required for the system to function, ask the supplier to go through it until you understand.

When you decide to invest in an Epos system, you’ll be forming a partnership with the supplier. Spend time checking out its experience and ask for reference sites in the schoolwear industry so you can speak to those using it in the white heat of your specialised sector of retail. Time spent here will mean less disruption and more benefit to your business.

When you choose the right system from a knowledgeable supplier, you’ll receive a far better return on your investment.�

Simon Geraghty, managing director, Eskimo Epos (Nebula Systems)

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Q: AS A SCHOOLWEAR RETAILER, ARE THERE SPECIFIC DESIGN FEATURES I NEED TO LOOK FOR IN AN EPOS SYSTEM? Q: HOW CAN AN EPOS SYSTEM HELP WITH FORWARD-PLANNING? A: “Schoolwear is one of retail’s most season-led sectors. It can be challenging to stock adequate quantities of a wide range of items in an equally wide range of sizes for the critical buying periods in addition to maintaining year-long “tick-over” stock levels. Seasonality puts pressure both on the retailer’s ability to manage the supply chain effectively and budget accordingly. Failure to forecast and get stock levels right for those trading peaks can have an impact that’s hard to recover from.

There are also extra requirements with schoolwear retailing. Taking deposits, spreading payment plans, coping with parents living far away and consolidating internet sales in the system need to be essential features of the Epos solution you choose. The good news is that Epos makes it easier, more predictable and more profitable. Regardless of how well you know your business, only with Epos can you accurately do certain things.

For instance: • Keep stock levels right – knowing when to replenish products and how many, analyse sales by trading periods and analyse margin.

• Forward planning – system-generated Epos reports reveal trading patterns that make planning easy, such as which products were stocked when, how they sold, which sizes ran out and which products should be introduced.

• Getting pricing right – whether you’re a store owner or the buyer for a multiple group, Epos consolidates data on sales history and compares competing products, helping you set correct pricing and protect margins in an increasingly cut-throat market.

• Managing staff – Epos guarantees staff enter prices correctly via touch buttons or scanning.

Both methods speed up service, giving staff time to talk to customers and up-sell.

• Minimising fraud – an Epos system tracks what stock should be in-store, while reports pick up anomalies such as refunds on low-value items or a till operator taking less than colleagues.

• Upgrading payment services to contactless and Chip and Pin – an Epos system with integrated Chip and Pin enables you to take secure card payments. Contactless cards accept purchases up to £20. Both services are proven to increase spend.

Epos benefits are tangible and immediate.

Armed with the information needed to stock the right products at the right time, retailers commonly break even on their Epos investment in as little as six months.

Paul Hudson, business development manager, J2 Retail Systems

A: “Schoolwear retailers do need a specialist system, since they have to deal with not one, but two essential levels of product analysis. They need to view every one of their product lines as both a product summary line – ignoring individual sizes and colours – and also as a matrix/grid. A general system will normally only show each size and colour as a separate item, so if a product has ten sizes and four colour options, the information would normally only be available as a list of 40 separate stock records (10 sizes x 4 colours).

In order for a retailer to understand their true stock positioning in a meaningful way, however, they need to see this information in a matrix version ie all size and colour permutations in a grid on one screen. This is the clearest way to view the size and colour for any one product. However, for the bigger picture, you need to work at the overall product level. That means the separate sizes and colours can be instantly brought together to give you a per-product view of all the sizes and colours combined into a single product line on your screen.

The ability to see both a product overall and the same product as a matrix isn’t a feature many systems possess, but it is essential in a stock management system utilised by a schoolwear retailer. Some systems may be adapted and are able to display some matrix views and overall product views – to varying extents – but a specialist system will have this view duality available universally throughout the system, including at the tills.

While the duality concept is simple enough, the consequences are potentially huge and far-reaching if it is only available to a limited degree. Increased workload, additional time, less responsive analysis of what’s happening, less clarity, increasing staff salaries and less profits are some of the issues if this key, system wide, requirement is not met. More reason to invest in the right software and carry out thorough research prior to purchase. With the right system in place, its full potential can be maximised. Your time can then be used for real business management, resulting in a more efficient business performance overall.

Michael Bloom, managing director, Top to Toe

Q: HOW CAN AN EPOS SYSTEM HELP ME COORDINATE MULTICHANNEL RETAIL? A: “Epos systems are critical in helping schoolwear retailers manage their stock, orders, customer records and even an ecommerce site. Retailers tend to neglect that the money they have invested in their business has to come back through a till or a website.

There are different types of Epos systems – those that are “traditional”, whereby the software is installed on the till; and more modern Epos systems, whereby the software is hosted on the web. The web-based Epos systems are easier for an independent retailer to manage, as the software upgrades and data backups are done for them. What’s more, web-based systems link seamlessly with ecommerce sites. The main issues faced by independent schoolwear retailers are when trading online is their actual stock. They can’t normally afford to ring-fence large amounts of valuable stock just for web sales but, at the same time, the majority of separate web sites don’t communicate in real time to the retailers’ Epos stock control system. This means web stock levels are either not available online, reducing customer confidence, or are simply inaccurate, allowing for sales to be made against stock that has already been sold in-store.

Modern web-based Epos solutions such as Cybertill have the capability to share stock in real time with the store – or stores – and provide a truly, integrated solution. This removes all of the above stock issues and allows for a unified customer file, so customer tracking and loyalty systems are also integrated, increasing sales. It’s even possible for clients to reserve online and collect in-store, again in real time, which increases sales further.

Mobility is a key requirement for retailers. Web-based Epos systems enable retailers to access their system from any location so they can manage their business anywhere. The latest development of this is deploying Epos systems on iPads, so the till and stock control is mobile. Mobile points of sale (PoS) are ideal for schoolwear retailers taking stock to schools to sell, as they can process sales on-site as if they were in-store. Mobile PoS is also ideal for peak times in-store, acting as a queue-buster, but also allowing retailers to check stock levels on their iPad while with customers. IPads can also be locked down so customers can check stock themselves. The future for retailers is mobility and the ability to use the software as they would an app on their Smartphone, anywhere, any time, any place.”

Ian Tomlinson, CEO, Cybertill For more Epos advice see Michael Bloom’s series of articles, ‘A tale of two Epos systems’, at cwb-online.co.uk

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November/December 2012

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NORTH EAST

SOUTH EAST



�  

Showrooms will be held in Leeds, Manchester and London for further info contact Bib Sohel Tel 07850 754 853 email bib.sohel@sky.com DESIGUAL, FORE!! AXEL AND HUDSON, LEMMI, BEBE BY MINIHAHA, DARCY BROWN, SUGARLOAF KIDS, MINI VANILLA, MINI ZZZ A diverse selection of highly desirable brands for UK independents and stores from baby to 16yrs. European distributor for Fore!! Axel and Hudson.

NORTH WEST

Bizspace Business Centre, Unit 203, 4-6 Wadsworth Road, Perivale, Middlesex UB6 7JJ Tel: 020 8567 2384 Mobile: 07971 190446 Fax: 0800 007 3359 Email: skylineagencies@gmail.com PRIMIGI SHOES, FALKE & BURLINGTON SOCKS AND TIGHTS, GIESSWEIN HOME SHOES Covering the whole of the UK with London based showroom and offices.

 Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2AD Tel: 0207 348 7316 Email: info@solobi.co.uk Web: www.solobi.co.uk MINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYA SoLoBi represents modern high quality children’s brands with a playful attitude and sharp attention to detail. Offers very good and transparent service.

MIDLANDS

 

   Weldon Agencies, Carr House Business Centre, Carr House Lane, Bretherton, Lancashire, PR26 9AR Tel: 01772 603912 Email: barrieweldon@btconnect.com www.weldonagencies.moonfruit.com NO NO, S & D LE CHIC, DEUX PAR DEUX, ABSORBA / CONFETTI, BOBOLI, PAN CON CHOCOLATE, POM POM, GYMP, SALTY DOG Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.

SOUTH WEST

  The Old Barn, Shurnhold Farm Business Park, Bath Road, Melksham, Wiltshire SN12 8DF Tel: 01225 700699 Mobile: 07785 290154 Email: Monique@vanhuizen.co.uk Web: www.vanhuizen.co.uk www.oililybag.co.uk MIM-PI, PAGLIE

5 Evelyn Grove, Ealing, London, W5 3QG Tel: 0208 992 0552 Mobile: 07860 230918 Fax: 020 8993 6568 Email: Nigel.Ross@btinternet.com Web: www.littledarlings.co.uk ABELLA, CATYA (IT), CO CO AND LITTLE DARLINGS Manufacturers’ and Distributors’ Agent - Northern and Southern Home Counties, including London Postal districts. NCWA and APSA member.

IRELAND



40 Bedford Street, Belfast BT2 7FF Tel: 0044 28 90236330 Fax: 0044 28 90236330 Email: nuala.mckenna@ukgateway.net FRENCH CONNECTION, EMILE-ET-ROSE, KANZ, LILLY & SID, HATLEY, LOFFF, STEIFF, STARDUST, FIRST COMMUNION, FIRST OCCASIONS CHRISTENING WEAR High quality children’s fashions for babies, boys and girls up to 14 years - specialising in occasionwear.

Showrooms in Belfast, Dublin, Cork & Limerick.

    Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk Web: www.vanhuizenagencies.co.uk OILILY CHILDRENSWEAR & BAGS, ROOM SEVEN BEDDING AND BAGS Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.

    19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458 Email: shoes@breitensteins.com clothes@breitensteins.com ANGULUS AND BOBUX SHOES, CLOTHES FROM CHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDREN’S WEAR An agency representing classic, stylish and contemporary Danish children’s clothing and shoe brands. Plus the best baby shoes from New Zealand.

ď€&#x; 

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SOUTH EAST

8 February to 8 March 2013 Europa Studios, Victoria Road, London NW10 6ND (Tube: North Acton, Central Line) Email: info@rebelshow.co.uk Web: www.rebelshow.co.uk I LOVE GORGEOUS, KIDSCASE, ANGULUS SHOES, ARAVORE, LUCKY BOY SUNDAY AW13 collections by I Love Gorgeous, Kidscase, Angulus Shoes, Aravore, Lucky Boy Sunday and many more new and exciting brands

  1 Brickwood Place, Burton on the Wolds, Leicestershire LE12 5AW. Tel: 01509 881110 Mobile: 07860 481376 Fax: 01509 880135 Email: tony@apragencies.co.uk Web: www.ncwa.co.uk PETER RABBIT, PADDINGTON BEAR, COSAN BABY, COUDÉMAIL, ELLE EST OÙ LA MER? APR Agencies was started in 1991, working with a team of fellow agents from showrooms in the Midlands and Covent Garden by appointment only. Selling to all department stores and boutiques throughout the UK and Ireland.

SCOTLAND



 

Park Lane House, 47 Broad Street, Glasgow G40 2QW Tel: 07947989133 Email: dragencies@hotmail.co.uk Web: www.dragencies.co.uk HIPPYCHICK, BABY + MORE, BUGGY SNUGGLE, MOJO, BABIES GO I have been an agent in the nursery trade since August 2008. Being a mum of two young children, nursery products is something I am passionate about! Have a look at my website for a full list of brands that I currently represent.

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November/December 2012

51

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ď  ď€„ď€‹ď€‹ď€€ď€‚ď€ˆď€ƒď€‰ď€‹ď€?ď€?ď€?ď€ˆď€?ď€? 

7: 7 A.M. Enfant 0844 824 6685 www.babyandmore.co.uk A: Alvanon 020 7 92 5977 www.alvanon.com : ASBCI 01422 354666 www.asbci.co.uk : Auraley 020 8123 3343 www.auraley.com B: Bam Bam 01442 248099 www.finestforbaby.co.uk : Bearhands 07739 998521 www.watersdistribution.com : Best Years 01327 262189 www.bestyears.co.uk : Billieblush 020 8964 8605 www.groupecwf.com : Bigjigs 01303 250400 www.bigjigstoys.co.uk : Blade & Rose 07920 752260 www.bladeandrose.co.uk : Blue Max Banner 0845 230 0888 www.bluemaxbanner.co.uk : Brilliant Little Britain www.brilliantlittlebritain.com : Bubble London 01484 846069 www.bubblelondon.com C: Cacharel xxxxxxxxxxx www.cacharel.fr : Calafant 01628 200077 www.asobi.co.uk : Caramel Baby & Child 020 7352 8857 www.caramel-shop.co.uk : Catimini 020 7025 7850 www.catimini.com : CIFF Kids 0045 32528811 www.ciffkids.dk : Country Kids 01883 740066 www.cksox.co.uk : Cybertill 0800 030 4432 www.cybertill.co.uk D: Damselfly 01588 660221 www.damselflyboutique.co.uk : Dobotex 01942 272881 www.dobotex-international.com : DOHR 01923 504100 www.dohr.co.uk E: Ella & Otto 020 8245 0458 www.ellaandotto.com : Emile et Rose 01392 677555 www.emile-et-rose.co.uk : Eskimo Epos (Nebula Systems) 01202 477111 www.eskimoepos.com F: Fimi 020 7886 3121 www.fimi.es : Frugi 01326 572828 www.welovefrugi.com H: Harrogate Nursery Fair 01902 880906 www.nurseryfair.com : Hatley 020 7544 4833 www.hatleynature.com I: Indikidual 07882 178873 www.indikidual.com : Independent Kids 0121 683 1415 www.independentkids.co.uk J: J2 Retail Systems 01925 817003 www.j2retailsystems.com K: Kissy Kissy 01442 248099 www.kissykissyonline.com : Kite Kids 01202 733222 www.kite-kids.co.uk : Kleine Fabriek 0031 204421960 www.kleinefabriek.nl L: La Queue Du Chat 01832 776588 www.laqueueduchat.com : La Loi 07970 383188 www.littleicons.co.uk : Lelli Kelly 0039 0583431219 www.lellikelly.it : Le Toy Van 020 8979 2036 www.letoyvan.com : Little Barcelona www.littlebarcelona.com M: Magic Fit 0116 277 9789 www.magicfit.co.uk : Mayoral 01277 227427 www.mayoral.com : Minnie’s Macaroon 01535 664494 www.minniesmacaroon.net : Moda Footwear 01484 846069 www.moda-uk.co.uk : Most Wanted Clothing 0151 494 2445 www.mostwantedclothing.com : Moulin Roty 0114 235 6922 www.moulinroty.uk.com N: Nipperkit 01626 214477 www.nipperkit.com : No Added Sugar 020 7226 2323 www.noaddedsugar.com O: Organics for Kids 01865 725730 www.organicsforkids.com : Original Penguin Kids 020 7580 5838 www.originalpenguin.co.uk P: Pebble 01327 262189 www.bestyears.co.uk : Petit Bateau 020 7462 5770 www.petit-bateau.com : Pex 0116 286 1616 www.pexwholesale.co.uk : Pitti Bimbo www.pittimmagine.com : Playtime New York 0012 125637301 www.playtimenewyork.com : Playtime Paris 0033 143727537 www.playtimeparis.com : Playtime Tokyo 0081 337930057 www.playtimetokyo.com : Pretty Ballerinas 07740 308634 www.prettyballerinas.com : Pure Junior www.purelondon.com Q: Question Everything 07815 145459 www.questioneverythinglondon.com S: Scotch Shrunk 020 3137 3503 www.vida-kids.co.uk : Seedling 01628 200077 www.asobi.co.uk : Senso Group 0116 279 3116 www.sensogroup.co.uk : Slugs & Snails 0035 3867338107 www.slugsandsnails.ie : Socky Dolls 01933 679777 www.intelex.co.uk. : Spring Fair www.springfair.com : Start-rite 01603 595200 www.startriteshoes.com : Sturdy Kids 0800 043 9335 www.sturdykids.co.uk T: Toby Tiger 01903 766777 www.tobytiger.com : Tomat Kids 0016 267914020 www.tomatkids.com : Top Drawer 020 7384 7734 www.topdrawer.co.uk : Top to Toe 0845 130 3535 www.toptotoe.com : Toy Fair 020 7701 7127 www.toyfair.co.uk : Trutex 01200 421200 www.trutex.com : Tykes Tights 01502 501009 www.tykestights.co.uk U: UGG 020 7016 2200 www.deckers.com

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November/December 2012



ACCESSORIES

BABY & KIDS SHOES

GARMENT LABELS

MANNEQUINS



        

Soft leather shoes designed to give total comfort for little growing feet

SCHOOLWEAR

+44 (0)1495 311123 www.inch-blue.com



   

HATS

              

CARRIER BAGS

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November/December 2012

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SCHOOLWEAR

WANTED

SCHOOL TIES

SWIMWEAR

WILLIAM TURNER & SON

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Schoolwear Scho Sc ho o lwea ho ar Accessories A Acc cce essor ssorie es

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TIE & SCARF COMPANY    SCHOOL TIES  

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         

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  

   

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%# +,% ! )      

LAURA TURNER: How did you switch from being a drummer to becoming a childrenswear designer?

ANGIE ADAMS: I studied at the London College of Fashion after finishing school. During my time there, I put together a band with friends. We immediately got a record deal, and the demands of touring and recording meant putting fashion on hold. In my mid-20s, I had my first child and, after my second, I stepped back from the music industry and studied homeopathy. At the same time, I started to make clothes for my children, and the positive feedback got me thinking I might be able to turn a lifelong passion and pleasure into a business.

LT: How has your life experience inspired Question Everything?

AA: I’ve been lucky to grow-up between two different and vibrant cultures; to tour the world and meet and play alongside amazing people.

I hope this is seen throughout the brand – loud music, quiet health, travel, east meets west, my children – as they are what inspire me, and I feel they contribute to the look of the brand.

LT: How would you sum up the brand?

AA: Classic with a modern and quirky twist – designs that grandparents, parents and kids can relate to – and styles that can be worn as a party dress or equally with a pair of Converse for a casual look. For 2013, there are 12

spring/summer designs – nine dresses and three blouses. For autumn/winter 2013, there are eight dress designs, which I’ll be showing at Bubble London in January. Sizes range from 6-12 months to 6-7 years.

LT: What is your work ethic?

AA: Question Everything supports local communities wherever possible. The clothing is made by a family-run business in Manila in the Philippines, the smocking is hand-stitched in a local community outside the city and a donation from each dress is made to a charity for Philippine street children.

LT: Which childrenwear brands do you admire?

AA: No Added Sugar, as I’ve seen it grow from a tiny company into the leading brand it is today. I remember buying one of its T-shirts for my son when he was a baby and thinking how much I loved the designs and also that the brand logo is genius.

LT: Which are your favourite childrenswear independents?

AA: I like Felix and Lily’s, One Step Beyond and Mini Kin, all London-based shops.

LT: What is your vision for the brand?

AA: I’d love to expand it; take it around the world.

I’d also like to do some funky dresses for an older age group, and maybe even a boys’ range.

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