ChildRensWeAR BuYeR: jAnuARY/FeBRuARY 2013 issue 80 cwb-online.co.uk ÂŁ8.50
BuBBle london A/W 13 show preview TAlking PoinT Markus lupfer and donna Air childrenswear collaboration FAshion MilesTones Brand anniversaries in 2013
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REGULARS 05: Comment 06: News 08: NCWA news 14: Open for business Legal and business advice plus industry opinion 16: Retail therapy Store profiles, news and events 20: Brands to watch Editor’s pick of brands 57: Style guide Cardigans 59: Laura Loves The coolest products for kids 70: Talking Point Donna Air and Markus Lupfer
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18: Industry measure Bestselling children’s brands 26: A new era for Yumi With founder Uttam Nepal 30: Stylesight a/w 13 Trend report 32: Bubble London Exclusive preview of the a/w 13 show 42: Off the wall A/w 13 fashion shoot
SCHOOLWEAR 62: News
63: The social side of schoolwear retail Social media expert Warren Knight on maximising sales through Facebook, Twitter and Pinterest 64: Stock Trousers 65: How to effectively merchandise schoolwear with point of sale Advice on point of sale for schoolwear retailers
50: Fashion milestones Brands celebrating anniversaries 52: Moda Footwear Preview of Moda’s children’s footwear offer 54: Fit for purpose The Society of Shoe Fitters’ national shoe-fitting week
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cwb-online.co.uk
January/February 2013
Online retailing is big business, with solid year-on-year growth seeing the estimated value of the online retail market reaching £77bn in 2012, according to Interactive Media in Retail Group (IMRG). However, the integral role played by mobile and tablet devices in terms of online shopping cannot be ignored, with IMRG figures showing year-on-year growth in the m-commerce sector of 261 per cent in October 2012 and mobile internet access over the Christmas period reaching an all-time high. The feasibility and demand for mobile-optimised websites for independent retailers and brands, however, is something we are keen to explore further and an issue we will be touching upon in CWB throughout 2013. By the time you read this, the a/w 13 shows will have begun, with Kleine Fabriek kicking off the season earlier this month. Bubble London is on the horizon and set to unveil its most exciting offering to date with highlights including a new category of the show entitled Nest, which will present an edited gathering of brands selected for their individuality and fresh approach. New guest speakers join the line-up for the exhibition’s popular Look Who’s Talking business seminar programme, while the post-show drinks party will be hosted from the new venue of John Salt in Islington. Find out more about this season’s edition of Bubble London in our exclusive preview on page 32.
Editor Laura Turner laura@ras-publishing.com Contributors Isabella Griffiths isabella@ras-publishing.com Christina Williams christina@ras-publishing.com Victoria Jackson victoria@ras-publishing.com Fashion writer Natalie Dawson natalie@ras-publishing.com Sub editor Amanda Batley amanda@ras-publishing.com Online editor Suzanna Bain suzanna@ras-publishing.com Editorial assistant Carey Whitwam carey.whitwam@ite-exhibitions.com Designers Michael Podger mick@ras-publishing.com Clive Holloway clive@ras-publishing.com James Lindley james@ras-publishing.com Richard Boyle richard@ras-publishing.com Sales manager Sharon Dennis sharon@ras-publishing.com Subscriptions Linzi Pearson linzi.pearson@ite-exhibitions.com Production director Gill Brabham gill@ras-publishing.com Group sales director Lindsay Hoyes lindsay@ras-publishing.com Marketing director Stephanie Parker stephanie@moda-uk.co.uk Managing director Colette Tebbutt colette@ras-publishing.com Reprographics/printing Image Data Group Ltd 01482 652323
CWB is published 6 times per year by RAS Publishing Ltd, The Old Town Hall, Lewisham Road, Slaithwaite, Huddersfield HD7 5AL. Call 01484 846069 Fax 01484 846232 cwb-online.co.uk Copyright© 2012 CWB Magazine Limited. All rights reserved.Reproduction of any written material or illustration in any form for any purpose, other than short extracts for review purposes, is strictly forbidden. Neither RAS Publishing Ltd nor its agents accept liability for loss or damage to transparencies and any other material submitted for publication.
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Also this issue, we look back over the years at brands celebrating anniversaries in 2013 in our feature, Fashion Milestones, on page 50. Footwear also comes to the fore on page 52, as we bring you a selection of the key children’s footwear collections set to showcase at this season’s Moda Footwear, talking place on 17-19 February at Birmingham’s NEC. In schoolwear, we focus on business advice for retailers as we start a new year, including compiling an essential point-of-sale kit to ensure merchandise is marketed as effectively as possible in 2013 on page 65. Meanwhile, social media expert Warren Knight discusses how schoolwear independents can discover and develop an online voice, creating interaction with customers through Facebook, Twitter and Pinterest on page 63. On that note, I would like to take this opportunity to wish CWB’s readers a happy New Year and a successful a/w 13 season. Laura Turner Editor
CWB is a joint venture between RAS Publishing and the National Childrenswear Association.
A Buyer Series Fashion Business Publication CWB is a fashion business publication produced by RAS Publishing Ltd. Other titles include WWB, MWB, and Footwear & Fashion Extras. RAS Publishing is an ITE Group company.
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January/February 2013
Chinese courts have sentenced 18 individuals to more than 46 years in prison for producing and selling counterfeit Crocs goods. The offenders also faced fines of around £279,000 following the investigation, during which 128,752 pairs of counterfeit Crocs shoes were seized.
A recent Facebook poll staged by children’s online retailer AlexandAlexa.com has revealed the theory that girls love pink is far from outdated, with 77 per cent of respondents confirming the colour is still popular with parents and children. The global poll, which offered the voting options “I love Pink” and “Pink Stinks”, saw hundreds of parents and their children cast votes providing insightful feedback and opinions.
To date, more than 600,000 pairs of counterfeit Crocs shoes have been confiscated through factory raids and customs seizures in China, resulting in 35 criminal actions. “If you attempt to produce or sell infringing Crocs products, we are going to find you and take definitive action to protect our intellectual property,” says Dan Hart, Crocs’ chief legal and administrative officer. Established in 2002, Crocs quickly became a global phenomenon due to its distinctive footwear crafted from the brand’s unique lightweight Croslite material for children, men and women.
“Pink is definitely our bestselling colour for girls,” says Vanessa Benedict, senior buyer at Alex and Alexa. “Light pink for tights and accessories and stronger pinks for coats, bottoms and shoes. The English and American brands always offer a strong selection of pink products.”
The Forum of Private Business is urging authorities to make car parking free for shoppers in 2013 to encourage footfall into town centres and reduce the number of vacant commercial premises. The appeal comes as councils put together their budget plans for 2013/14, traditionally announced in the last week of February. The Forum commends the model adopted by Lancashire’s Pendle Council, where free parking is offered in all 45 of the authority’s car parks for the first two and a half hours. “There is no doubt that Pendle’s example should be looked at by other councils, and sooner rather than later,” says the Forum’s head of policy, Alex Jackman. “The government has done its bit by extending Small Business Rate Relief in the Autumn Statement, now it’s the turn of councils to do likewise.”
Womenswear label Little Mistress, which is renowned for adapting the latest catwalk trends and in-season colours, is expanding into childrenswear. The new childrenswear collection, Little Misdress, is set to launch online at Little-Mistress.co.uk in February and will be available for girls aged four to 12 years. Focusing on occasion pieces tailored for parties, flower girls and bridesmaids, the range features heavy use of organza fabrics together with detailing created through embellishment and embroidery. The debut collection offers 16 styles available in four colours including pink and lilac. Wholesale price points are £14 to £20.
The a/w 13 edition of Bubble London, taking place on 27-28 January at the Business Design Centre, Islington, will welcome both new and returning guest speakers to its business seminar programme, Look Who’s Talking. Making a debut this season is Clare Harper, founder of multichannel retailer IndiaCoco, whose seminar on Monday 28 January will reveal her secrets of successful marketing, from concept-to-conquest, including the powerful role of social media. Also new to the show is business expert Kate Hardcastle who, on Monday 28 January, will discuss why customer understanding can develop your sales, strategy and market position. Returning speakers are Tony Scott, founder of Restore the High Street; Warren Knight, CEO of Gloople; Bambino Goodies’ Natalie Lue and Kat Molesworth; and Kim Mennino, Stylesight’s client services director. Buyers and exhibitors are again invited to Bubble’s post-show drinks party on Sunday 27 January which, this season, will take place at John Salt located at 131 Upper Street, Islington N1 1QP.
Leading Spanish childrenswear brand Bóboli is supporting its UK growth with a recently completed team of UK agents. As part of its UK expansion strategy, the brand, which has agents secured in Scotland, Ireland, the north of England and most recently in the south of England, is also making its show debut at this month’s Bubble London, presenting it’s a/w 13 collection for newborn to 16 years. Founded in Barcelona in 1981, Bóboli is the second largest childrenswear company in Spain, with more than 50 standalone stores and a distribution network that sells its products in specialised shops and department stores throughout Spain and worldwide.
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Following a successful launch in the US, the children’s collection Truly Scrumptious designed by Heidi Klum for Babies R Us is launching in more than a dozen countries.
This season sees the launch of Laylamay, a new British-made girlswear label offering a contemporary twist on vintage for ages one to six years.
The global rollout is the next step in the collaborative partnership between Klum and Babies R Us. The range, along with the US, has made its debut in Babies R Us locations in Canada, China, Hong Kong, Singapore and Malaysia. By March 2013, stores in the UK, Australia, Austria, France, Germany, Japan, UAE and Switzerland will also carry Truly Scrumptious by Heidi Klum apparel and accessories. Highlights from the collection include tie-dye T-shirts, coloured jeans, printed leggings, bibs, socks, hats and footwear.
Romeo Beckham is among the cast of Burberry’s s/s 13 global campaign. Under the creative direction of Christopher Bailey, the campaign shot by Mario Testino, features evolving multimedia content including images and videos that will be revealed across the brand’s online and offline platforms throughout the season. Burberry, which is headquartered in London, was founded in 1856.
Featuring garments designed to be both functional and classically fashionable, highlights from the brand’s debut collection include a tweed jacket, gilet, shorts and skirt with lace trims and jersey linings; lace tops and dresses; dotty voile blouses; and plain jersey pieces. Detailing such as turnups, ruched cuffs and gathered hems are key. Wholesale prices range from £18 for leggings to £85 for a jacket.
Italian childrenswear label Simonetta has launched its first, new concept shop-in-shop outside Italy, in Harrods Knightsbridge. The Simonetta area covers around 25 sq m of space on the luxury department store’s recently revamped fourth floor, which is dedicated to children’s fashion. Polka dots – which are key to Simonetta in terms of design – provide the theme to the area, worked into furnishings and the walls.
Uniqlo UK has introduced kidswear to the UK market for the first time with an exclusive debut at Bluewater last month. The Uniqlo Kids collection features cult classics and innovative pieces from the adult collection, redesigned and re-sized for ages three to 11 years. Highlights include outerwear with hook loops and name labels sewn in the interior of the garment, adjustable waistbands on trousers and pockets specially sewn to help prevent tears. Key winter pieces include down jackets, fleece and denim and Heattech, Uniqlo’s thermalwear with an applied dry function.
Simonetta’s new shop-in-shop concept was first previewed at the opening of the new Simonetta flagship store in Milan late last year.
Stephanie Ingham, company secretary to the Association of Suppliers to the British Clothing Industry (ASBCI) has been awarded an MBE in recognition of her services to business within the British clothing industry. The Honour was awarded to Ingham, whose career in the clothing industry spans over 40 years, by His Royal Highness The Prince of Wales at an investiture ceremony held at Buckingham Palace. A founding member of the ASBCI, Ingham has worked tirelessly over the years to unite retailers, garment manufacturers, textile testing houses, garment aftercare specialists, fashion colleges and universities, enabling companies throughout the supply chain to work together for the greater good of the industry.
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EXECUTIVE DIRECTOR’S COMMENT: Christmas and New Year are over and there are only a few shopping days before Bubble London. I am sure you have registered as a visitor but, if not, you still have time to do so and plan your trip to the Business Design Centre, Islington. There is so much to see at the show, and many feel that two days are needed to give Bubble London justice. If you are from out of town, you may also find it useful to visit some of the London shops, to see how they are displaying their merchandise (no doubt not as well as you do). Whatever you decide, you need to be at Bubble London to view what is on offer, check on what your competitors may be offering in their store windows and meet others who work in the childrenswear industry.
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KIDS FASHION MART 359 Chorley Old Road, Bolton, Lancashire Established in September 2011, Kids Fashion Mart is part of Soromo Kambola Trading, a general business offering children's and adults’ fashion and a restaurant. Covering childrenswear, footwear, swimwear, toys and accessories, the brand portfolio includes Sarah Louise, Dani, Olive & Moss, Raindrops, Chipmunks, Fabric Flavours, Fore!! Axel & Hudson, Mumbo Jumbo Toys and Country Kids. Owner George Omoregie is keen to develop the shop’s brand offer with a visit to Bubble London this month. www.kidsfashionmart.com
The NCWA stand will, as usual, be in the Gallery, and provides the opportunity for you to share your views and experiences. We welcome members and non-members alike, and the latter among you may be interested in looking at the NCWA website, on which all members are entitled to a free page. Whether you are a retailer, manufacturer/supplier or agent, this is an easy way to get your name known and, if your turnover is under £1m per annum, it will only cost you £85 + VAT. Why not have a look at our website? You can join online or sign up when you visit us on our stand. January is a busy month for NCWA with a further meeting of the European (CEN) Working Group on the Safety of Childrenswear and the third meeting of the Working Group on Risks in the Sleeping Environment, covering cot bumpers, sleep bags and cot duvets. It is not always easy to balance the need to ensure all babies and children are not put in danger by what they wear and where they sleep, against the risk of prohibiting something because of someone’s over-active imagination. It is also evident that childcare practices vary widely across Europe with, for example, babies in Finland regularly being put outside in their prams in sub-zero temperatures. Details of what standards apply to childrenswear are made available to all NCWA members, and seminars are held regularly so you and your staff can be trained in what to be aware of, from cords and drawstrings to the attachment of buttons and sequins to nightwear flammability. NCWA provides the secretariat to the Safety of Childrenswear Working Group, so we are steeped in what is being proposed and discussed by our European colleagues, as well as keeping an eye on developments in other areas such as size designation and environmental claims. I hope to see you at Bubble London to tell you more about the NCWA and catch up with members’ news. Elizabeth Fox, NCWA executive director NCWA is based at 3 Queen Square, Bloomsbury, London WC1N 3AR Tel: 020 7843 9488 Fax: 020 7843 9478 Email: enquiries@ncwa.co.uk Visit: www.ncwa.co.uk NCWA Council: Chairman SHARON BEARDSWORTH Emile et Rose Manufacturer Vice Chairman DAVID HULL Agent Imm Past Chairman DAVID BURGESS David Luke Ltd Manufacturer Treasurer COLIN WILSON
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Council Members: TONY RIDEWOOD APR Agencies Agent NUALA MCKENNA Nuala McKenna Agencies Agent DIANE SHAW Agent SARAH TAYLOR Agent RAY WILLIAMS Agent HANNAH MCHALICK Oh Baby London Manufacturer MALCOLM TRAVIS Travis Designs Manufacturer JO PERSECHINO Antz In Yer Pantz Retailer JANETTE REED Cotswold Kids Retailer VIRGINIA ROSS Pollyanna Retailer President: KEN SCATES Marketing and sourcing consultant Vice Presidents: LESLEY FALLON Retail consultant JACKIE COOK Retail consultant Executive Director: ELIZABETH FOX
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TRUMPETS AND TIARAS Carol Kearney launched her website Trumpets and Tiaras in December 2012 to offer a fresh take on Holy Communion and christening dresses, suits and accessories. Opting for a clean and contemporary grey and red design for the site, Kearney avoids big-name brands in favour of smaller, niche labels such as P’tit Chic‌de Paris, Annafie, Kidiwi as well as a Trumpet and Tiaras own label of Holy Communion dresses. www.trumpetsandtiaras.com
• Membership is open to everyone involved in the British childrenswear industry. • Associate membership, open to non-British organisations, is now available. • Membership costs from £85.
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UK supplier of baby bibs, Beauty & the Bib, is launching a regal range to mark the announcement of the Duke and Duchess of Cambridge’s first child. Designed to be both commemorative and practical, the regal bibs, which are made up of three layers – two layers of cotton Terry Towelling and an inter lining – come complete with an organza gift bag and wholesale for £4.
For a/w 13, Swedish label Villervalla is introducing new colours and styles to its collection of childrenswear produced from environmentally sound and ethically sourced materials.
Travis Design’s Dress Up by Design themed range for babies now includes the addition of a Teddy Bear onesie. Highlights of the Teddy Bear style include a character hat with ears and a neckline trimmed with a brown satin neck bow. For comfort, the onesie has a soft, cotton-mix lining, the feet feature non-slip, heart-shape paw prints on the soles, and a Velcro fastening ensures the outfit is easy to fit on a baby.
The brand, catering for newborn to 10 years, is launching several new prints featuring numbers, rings and Dala horses. The twill collection also features new colours, while the label’s popular multi-stripe design will be available in fleece, cotton and velour. A new style of fleece is also being launched, which will be available in both a jacket and overall.
The Dress Up by Design baby styles are made from soft, washable fabrics and are available in sizes 0-3 months, 6-12 months and 12-18 months. Other popular styles in the baby range include a fairy set, tutu, buccaneer, dragon, strawberry, chick, monkey and cat.
Villervalla’s a/w 13 collection is available to view at Bubble London on 27-28 January at the Business Design Centre, Islington.
For a/w 13, Lizeds Collections, which has over 30 years’ experience representing premium children’s fashion brands, is reintroducing Dutch boyswear label Pointer to the UK. Following a break of three seasons, Waalwear Kids’ boyswear collection returns this season with a new logo, new fashion-led look and new definition of its target group. Highlights from the a/w 13 range, which caters for ages three to 13 years, includes travel-inspired artwork on T-shirts, washed colours, a strong focus on jeans as well as knitwear and jackets.
Childrenswear label Kite has seen increased interest from overseas, with international customers now accounting for a third of its sales. Building on its success in continental Europe, Kite has taken its worldwide reach to 250 stockists representing 20 countries including Japan, Russia and South Africa. As well as its designs, Kite credits its strong ethical and environmental principles for its international success, being one of the few clothing brands in the UK to be certified by the Soil Association to the Global Organic Textile Standard (GOTS). “The feedback from international customers is that they love the designs and quality and believe in the same ethical and environmental principles that have underpinned the Kite business since we began trading,” says Roger Hakes, a director at Kite.
The latest regal range from Beauty & the Bib follows the commemorative bib and onesie launched to mark the Royal Wedding in April 2011.
Mantis World, a manufacturer and supplier of ethically made clothing, has claimed the Source Award for Sustainable Production at a recent ceremony held by the Ethical Fashion Forum. The prize, which was judged by several leading experts in the fields of fashion and sustainability including Baroness Lola Young and Hilary Alexander, was bestowed to Mantis World in recognition of its work over the last 12 years. In that time, Mantis World has proven sustainable and ethical production is possible on a commercial, large volume scale, with its range of stock garments and bespoke production ensuring a brand, regardless of size, can have access to sustainable, ethically-made garments and supply chain.
27 & 28 January 2013 Business Design Centre, London A great mix of children’s products A unique buying experience
Photography: steven visneau, swvphoto.com
Register online now for free entry bubblelondon.com
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MAXIMISING THE PERFORMANCE OF YOUR DISTRIBUTORS The brand is good. The product and price points are even better. So the distributors can be left to get on with things. Correct? Well, yes and no. Yes, if the brand owner is happy to leave matters to chance. But if the brand owner is concerned not to leave matters to chance, how can the performance of distributors be maximised? The starting point with any distributorship agreement is to determine what has been granted to the distributor in terms of territory, product lines and customers and the extent of such grant. The extent will vary – in some cases the distributor will have been appointed on an exclusive basis. In the absence of any other words in the agreement or spoken between the parties, this means that it is only the distributor which can promote and market in the particular territory, or the specified product line, or to particular customers. The brand owner cannot. Nor can the brand owner appoint another distributor to compete with the distributor granted exclusivity. Again, in the absence of anything else in the agreement, it is possible for the appointment of the distributor to be on a sole basis. As a result, the brand owner cannot appoint others to compete with the sole distributor. But the brand owner can do so itself. It will be evident, however, that often there are other provisions in the agreement which affect the appointment. For example, a provision specifying certain accounts being
serviced by the brand owner itself. Overall, knowing what has been granted to the distributor will set out the parameters within which the brand owner can act without reference to the distributor. For example, if the products for which the distributor is appointed are narrowly defined, the brand owner is under no obligation to give the distributor the right to sell products which fall outside of the definition. Attention should then turn to the other duties of the distributor. In brief, so far as the brand owner is concerned, there can never be enough duties specified. First and foremost there should be the duty on the distributor to use its best endeavours to sell, promote, and market the products in the territory. But, it is one thing to specify duties, it is another thing to police the distributor’s performance. Experience shows that a brand owner prepared to police will reap rewards. As a separate obligation, the agreement with the distributor should specify the minimum marketing to be undertaken by the distributor. Alternatively, the distributor could be required to engage in global or regional marketing campaigns determined by the brand owner. In anticipation that the marketing will be successful, it can be expected that the distributorship agreement will contain minimum purchase requirements on the distributor. Such requirements can be reviewed periodically by the parties. But, whether or not such review results in a change of the minimum purchase requirements, if the distributor fails to reach such requirements, the agreement should set out what are to be the brand owner’s remedies. Following these steps can turn a great brand into a brilliant brand, which will also benefit the distributor itself.
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COMMUNICATION – THE STRONGEST LINK IN TODAY’S RETAIL SUPPLY CHAINS One of the greatest contributions to supply chain excellence comes from improved communication with supply partners. Today’s communications are developing fast and technology can be actively used to support collaboration for new supply chain efficiencies. Suppliers and retailers can push or pull data between them. Within stores, uninterrupted broadband connectivity gives a real-time view of stock in the warehouse or in networked stores. Many recent supply chain improvements have been in planning, enhancing systems and the means by which data is passed to the buyers. There is much to be gained from including supplier management within the planning workflow, taking it from sourcing to storefront. The supply chain is too often thought of as warehousing and undue attention is focused here. With today’s technologies, warehouse management can be automated, producing operational efficiencies, cost savings and increased throughput. Today’s retailer has to have the right stock in the right place or available on very short cycle times. Whilst most retailers can do more to reduce inventory levels and improve replenishment timing and accuracy, forecasting and matching of supply to demand is a constant challenge. For today’s retail supply chains to succeed, everything must work in concert, requiring not only harmonisation of technology and process, but also a common culture and the free flow of information between all parties.
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Which childrenswear exhibitions will you be attending for a/w 13? — I’m visiting Bubble London, Playtime Paris and Kleine Fabriek in Amsterdam.
Which trade shows are you visiting this season? — The only trade show we’ll be attending is Bubble London, because it has the widest range of organic brands we’ve found.
Are you working with the same budget as you did for a/w 12? — No, it's increased, as we are taking on bigger sizes to accommodate our customers’ children growing with us.
Is your budget the same as a/w 12? — We’re very much in the growth phase of our business, so our budget is expanding every season. I anticipate this to be the case for at least another two to three years as we expand the number of products we take from existing brands and introduce new brands to test with our customers. We take the lead from customer sentiment, so I don’t tend to add a brand without positive reaction first.
Are there any product areas you will be buying into more heavily due to customer demand? — Yes, sweaters, hoodies and one-pieces have been good sellers for us, so we will be increasing the variety that we carry. Any product areas you will be cutting back on? — Dresses and skirts aren't as popular as they used to be, as I think more girls are dressing in pants and leggings than in skirts and dresses. Will you invest in any new brands for a/w 13? — I don't know until we visit the trade shows, but we usually do take on two to three new brands per season. Are there any non-fashion products you’re buying into this season? — Toys and decor are always big sellers for us, so we’re constantly expanding these ranges. We also attend gift and toy fairs to ensure we know what’s new. Do you have any key trends in mind that you’re keen to buy into? — We like to wait until we get to the shows to see what inspires us and what we think our customers will go crazy for.
Is there anything you’re buying into more heavily for a/w 13 based on customer demand? — We were inundated with requests for knitted hats and scarves this season – so much so we had to re-order on two occasions to keep up with demand – so we plan to make sure we have sufficient stock on hand. Additionally, we’re looking to add more coats and snowsuits. Anything you plan to cut back on? — There isn’t really a particular product area we plan to drop; it’s more a case of reducing and removing specific products that aren’t popular with our customers and replacing them. Will you be buying any non-fashion kids’ product? — KyNa Boutique is very much a clothing retailer for the moment. We are looking into the possibility of expanding into areas such as footwear, but not in the next 12 months.
Which childrenswear trade shows are you attending to do your a/w 13 buying? — We will be going to Bubble London and Pure Junior. We always look forward to the shows. We do a lot of our research online, but we find the shows invaluable. Seeing the products up close, feeling the quality and meeting the designers is a must. Is your budget for a/w 13 the same as it was for a/w 12? — A/w 12 was our first season in special-occasion dresses so our budget will be similar this season, as we gauge our customers’ response. Are there any product areas you will be buying into more heavily for a/w 13, based on customer demand? — We would love to increase our product offer but will review this later in the year. Are you open to taking on any new brands for a/w 13? — We are always on the lookout for new brands that would complement the Lili Miller style, and we do have our eye on a couple of new labels for a/w 13. Are there any new product areas that you’re planning to branch into for a/w 13? — Not at the moment, as the special-occasion dresses are new to Lili Miller – however, never say never! Are there any key trends you’re keen to buy into? — We will be looking at this at the shows.
For more industry opinion visit cwb-online.co.uk
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HEAVENLY MONSTERS Camden Lock, London NW1 New children’s clothing boutique Heavenly Monsters is the creation of former national newspaper sub-editor Nick Howells. Opening its doors in September 2012, the store carries a mix of European baby and children’s fashion alongside a selection of toys and accessories for newborn to six years. Intent on avoiding the mass and mainstream market, Heavenly Monsters instead focuses on high–end and hard-to-find fashion and product created by a portfolio of European designers, many of which are new to the UK. Children’s fashion brands stocked include BBK Creations, Eva Koshka, Dominique Ver Eecke, Mormor.nu, Anton et Zea, Bang Bang Copenhagen, New Generals, Bobo Choses, P’tit Chic...de Paris, Je Suis en CP!, Petit Nord, Sew Heart Felt, Shampoodle and Tootsa MacGinty. The look of the store is described by Howells as a “chic, children’s boutique version of Urban Outfitters”; think wooden panels, retro and modern furniture, contemporary lighting and a touch of concrete. www.heavenlymonsters.com
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RASPBERRY RED Wokingham, Berkshire Online childrenswear retailer Raspberry Red opened a bricks-and-mortar store at Holme Grange Craft Village, near Wokingham in Berkshire, in November 2012. Owner Lise Austen had previously supplemented her online presence by selling at local fairs. Marked by an official launch event last month, the shop carries Raspberry Red’s Scandinavian-influenced childrenswear offer, as well the addition of toys. www.raspberryred.co.uk
CISSY WEARS Hither Green Lane, London SE13 Recently chosen by The Times newspaper in its pick of the top 10 childrenswear websites, Cissy Wears also boasts an equally impressive concept store. Owner Nicola Eyre targets design-conscious parents with clothing for nought to eight years, décor, toys, gifts, cards and stationery from brands such as Mini Rodini, Beau Loves, Indikidual, Munster Kids, Lapin & Me, Poco Nido and Noo Doll. www.cissywears.com
Vicky Clarke and Natalie Hallam (pictured) were recently awarded Town Centre Business Initiative of the Year at the Pride of Loughborough Awards for their shop, Baby Boutique. Opened in July 2012, the store was judged on layout, customer service level, product availability and quality, as well as its positive impact on the town centre.
MUNGO & MAISIE
Mungo & Maisie is a new online store launched by Alexandra Kitchener, offering a mix of children’s clothing, nursery and room décor, toys, games, and gifts. For customers in need of inspiration and guidance in gift buying, the site features a gift selector, where upon entering the gender, age, price range and theme – for instance a birthday – a selection of products will be suggested. The website also features a blog and Tips section. www.mungoandmaisie.com
French childrenswear label Jacadi recently marked the opening of its new boutique on London’s Brompton Road with an event including fun activities for kids and a traditional French-style buffet of champagne and macaroons. Jacadi offers a wide range of childrenswear for newborn to 16 years, as well as footwear, accessories and furniture.
RETAIL TRUST GRAND SCOTTISH BALL
BOBBY & BELLA OPENS ONLINE STORE
FTCT FUNDRAISER A SUCCESS
For more retail news visit cwb-online.co.uk
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03 Lilly + Sid
03 Molo
02 Kissy Kissy 02 Frugi
01 Mayoral
Bestselling boyswear brands
Mayoral
Molo
Little Joule
01 Emile et Rose
Bestselling babywear brands
01 Mayoral 02 Kate Mack
Bestselling childrenswear brands overall
03 Little Joule
01 Lelli Kelly 03 Ugg 02 Bobux 01 Timberland
02 Hatley
03 Mini A Ture
Bestselling outerwear brands
Bestselling girlswear brands
Bestselling footwear brands
See you at Bubble London with the A/W 2013 − 2014 collection. 27th and 28th January, 2013. Stand G14, Second Level, Gallery Showroom.
ilgufo.com
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01: NOÉ & ZOË
02: SIERRA JULIAN
German label Noé & Zoë launched its debut range for children aged newborn to 12 years in 2011. Offering around 50-65 pieces per collection, Noé & Zoë focuses on unique, hand-drawn prints and neon brights with signature motifs including hand-drawn stripes and stars. Highlights from the forthcoming collection include denim, 100 per cent organic rib and jersey, and knitwear. Accessories and homeware are also available. Wholesale prices range from £6.95 to £70.95. www.noe-zoe.com
US label Sierra Julian caters for boys and girls aged six months to 12 years. The brand, which has 115 accounts worldwide, takes inspiration from travel, selecting a different location each season as its source of ideas. The look of the label is sophisticated and tailored yet fashion-forward. Highlights for boys include tailored trousers, shirts and blazers. For girls, leather pieces, dresses and the trench coat, which is revised seasonally, are key. Wholesale prices range from £20 to £91. www.sierrajulian.com
03: JUNK FOOD CLOTHING
04: CRIMINAL DAMAGE
05: SOFT GALLERY
Retro-inspired US label Junk Food Clothing has launched its kids’ range in the UK. Featuring mini versions of the brand’s bestselling adult T-shirts, the collection carries lines bearing Marvel and DC comic book heroes, Star Wars, Mr Men and Little Miss. For music-lovers, designs include The Rolling Stones, The Beatles and AC/DC, to name but a few. All garments are made from cotton blend and are machine-washable and tumble dryer safe. Wholesale prices range from £11.50 to £13.50. www.junkfoodclothing.com
As well as its men’s and teen boy collection, clothing label Criminal Damage also offers a boys’ range for eight years plus. A key trait of the brand is detailed graphics and prints featured on T-shirts and sweaters, which is something that extends to the boys’ line. Other highlights include casual sweatshirts, hoodies, coats, gilets, chinos, denim and shirting. Wholesale prices range from £10 to £25. www.criminaldamage.co.uk
Established in Denmark in 2007, Soft Gallery offers children’s clothing under two ranges. Baby caters for three to 24 months, and Junior two to 14 years. The look of the brand is all about beautiful prints, hand embroideries, soft colours and simple silhouettes. Core garments include T-shirts, sweatshirts, sweatpants, dresses, tops, trousers, shirts, jeans, jackets and leggings. Bed linens, bags and cushions are also available under the label’s Home collection. Wholesale prices range from ¤14 to ¤32. www.softgallery.dk
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Tel. +44 7718 987 756
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Isabella Griffiths: Yumi is undergoing major rebranding for a/w 13. What are the key developments? Uttam Nepal: We’ve been working with a branding agency to help identify the core Yumi concepts and create a new identity more accessible and relevant to our customers. There will be huge changes across the board, from the packaging and POS to a redesign of our website. It’s looking very different to our previous identity, and represents the way forward for the brand. We’re planning to revamp the branding of Yumi’s little sister, Yumi Girl, in the same way. While Yumi remains the older sister of Yumi Girl, we see the two brands being complementary of each other, and hope that with the rebrand, we can further expand the market reach for the girls’ range. IG: What percentage of Yumi’s business is currently childrenswear? UN: Around 15 per cent as of today’s date, but we’re now focused on growing this area of the business. IG: What does the Yumi Girl range comprise? UN: In line with Yumi, Yumi Girl stands for quirky designs and attention to detail,
comprising fun and easy-to-wear shapes that cater for five to 14-year-old girls at competitive price points – the average RRP across all product types is around £35. Yumi Girl is a mid-priced collection, whose high-quality standards should allow the brand to stand out in any store environment. IG: What is the concept behind the branding? UN: We wanted to create an identity that reflected Yumi’s brand personality, where friendship, fun and femininity are key, coupled with the strong design of the garments themselves and an emphasis on embellishment, detail and individual style. We designed something that felt like a move forward, without losing the personality at the heart of the label. Ultimately, we wanted to keep things simple and really let our collections do the talking. IG: You’re focusing on the Britishness of the brand, which is in contrast to your roots that are based on your Nepalese influences. What is the thinking behind this? UN: My wife, Clare, is British, and has always been a major influence on the brand that we’ve developed together. We’ve come a long way and have always sought to move with the times in
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online offering or considering brand licensing and franchise opportunities. We want to optimise and create value across all our distribution channels. The bulk of our investment recently has been focused on developing a stable platform to support sustained growth. We would like to double the size of our business in the next five years. IG: Who is your core target retailer for your wholesale? UN: Key accounts, department store chains and young fashion etailers are our target wholesale customers, as well as the mid to high-end boutique network. We feel our brand blends in well with the young fashion environment, especially when surrounded by complementary brands and others specialising in different product to ours but with the same brand ethic.
terms of fashion trends. Back when we started, boho chic was on trend, with the likes of Sienna Miller and Kate Moss wearing our clothes. The fusion of influences we both brought to Yumi really sparked, but that trend has been and gone and we have to move with the trends and needs of the market while staying true to our British roots. We are also based in the heart of London and our designers are influenced by its lifestyle and culture. So, a British essence to our brand has inevitably filtered through over the last few years. Consistency between two brands that are obviously connected means our Girl collections are also irresistibly Yumi and wonderfully British. Yumi Girls features some of the beloved designs found in our main range but in miniature form, as well as exciting new additions that will make older sisters green with envy. IG: Your brand has grown quickly, from a small market stall to an international label. How have you secured a strong brand infrastructure? UN: We started out small and grew quickly. Like any business that experiences rapid growth, the demands of growth overshadow the infrastructure needs of the business. When the recession hit and times became tough, we recognised the need to focus on our core infrastructure if we wanted to be ready for the next wave of growth. We hired a top independent consultant, Dipak Davé, to work with our board of directors. Dipak has proven invaluable in helping us to prioritise areas for improvement and implementing a planned programme of initiatives across the whole business. I feel we’ve come a long way in the last couple of years and created a sound framework for sustained growth. Our mantra has become, “continuous improvement in everything we do”.
IG: You have also appointed a new head of sales. What are his main tasks? UN: Olivier Costalat has joined us recently from young fashion brand Lipsy, and brings with him a wealth of experience across the wholesale industry. Our expectations are high, and we’re sure, with Olivier’s leadership and strategic skills, he’ll deliver the results needed. Short-term, he’s focusing on growing the direct business with key accounts and on consolidating the international side of the business. In the medium-term, we’ve asked him to focus on expanding to new territories and consider launching a franchise programme in the next five years. IG: How important is wholesale to your overall business? UN: No brand should be closing the door on a distribution business model that has proven successful. Long-term, we want to balance our turnover between wholesale, retail, online and licensing. We want to continue to be a true multichannel player, whether it’s rolling out our standalone stores and concessions, expanding our wholesale reach both domestically and internationally, investing in developing our
IG: You have also outsourced your distribution and warehousing – how will this improve your operation? UN: This was a very difficult and emotional decision for us. At the end of the day, it came down to core competencies and being able to quickly meet the needs of a demanding marketplace and growing business. Clearly, warehousing is not a core competency of ours, so it made sense to hand this over to the experts allowing us to focus on what we do best. Besides the associated efficiencies and cost savings, we expect this to bring long-term flexibility to our business, allowing us to react faster to the needs of our customers and markets. IG: In addition to Olivier Costalat, you’ve also appointed a new finance director. Is this a strategic move to tap into the expertise of new recruits? UN: As part of our continuous improvement programme, we recognised the need to strengthen the senior management team with strategic hires – the finance director role being one of them. Our recent senior hires, including our FD, come with a wealth of relevant experience, and have made significant, positive impacts to the business. IG: What are the short and long term plans for the childrenswear arm of the business? UN: The route to market strategy for Yumi Girl is wholesale outright, with strong focus on our domestic market first. Medium-term, we want to wholesale the brand internationally and, when the time is right longer term, we’ll set up our first kids’ standalone store to showcase our collections in the best possible manner. IG: What is your ultimate vision for Yumi? UN: I want Yumi to become an established and lasting brand that has a global recognition and appeal. We’ve come a long way from our humble beginnings, but the journey isn’t over yet. I’m excited for our future. There is still a lot to do and achieve but, with our hard work ethic and sheer determination, I know we’ll get there.
GioFran Baby s.r.l. FUN&FUN Tel: +39 (0)81 315 16 35 / +39 (0)81 510 84 36 Fax: +39 (0)81 821 05 13 Email: giofranbaby@yahoo.it www.fun-fun.it
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Paglie
Girandola Condor
Paglie
Paglie
Sarabanda
The look: Gypsy magpies wear Old World shawls with New World attitude Inspiration: Photographer Iain McKell’s The New Gypsies / Photography by Sally Mann / Illustrations by Lorna Freytag / Traditional Romanian dolls / Muku’s and Quenotte’s lookbooks / Pendelton travel products / Nature-inspired home decor Key a/w 12 collections: Paglie, Sarabanda, Ice Iceburg, Condor, Tumble N Dry
Oh Soleil
Ice Berg Ice Berg
Swarovski Elements
Oh Soleil
The look: Clean basics that appeal equally to boys and girls Inspiration: Minimalist art by Christian Jackson / Georges Magazine / Children’s furniture by Casala and Oeuf / Riki Watanabe’s carton furniture series / Sitting Chairs by Lucas Maassen / Shampoodle’s a/w 12 lookbook / Eva Zeisel’s ceramics Key a/w 12 collections: Oh Soleil, Swarovski Elements, Miss Grant, Ice Iceberg
Swarovski Elements
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Oca Loca
Miss Grant
Sarabanda
Tuc Tuc Sarabanda
Oca Loca
The look: Dapper ringmaster meets mod magician on Carnaby Street Inspiration: Alexander Calder’s Calder’s Circus / Vintage circus posters / Infants by Adriana Duque / Jottum’s a/w 12 lookbook / Shadow Poppets by Timothy Saccenti / My Name is Simone plush toys Key a/w 12 collections: Miss Grant, Sarabanda, Oca Loca, Tuc Tuc
Lourdes
Tuc Tuc
Tuc Tuc
Condor Tuc Tuc
Miss Grant
The look: Cartoon characters come to life in a swirl of candy colours and magical surfaces Inspiration: Dr Suess! The Lorax / Wearable art by Nick Cave / Anne Kurris a/w 12 lookbook / Pip & Pop’s We Miss You Magic Land / Yayoi Kusama’s Look Now, See Forever / Magical art dolls by Abigail Brown Key a/w 12 collections: Tuc Tuc, Miss Grant, Oca Loca, Ice Iceberg
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Making its show debut this season is US boyswear label Time Machine. Highlights include T-shirts, hoodies, pants and sweaters, all of which are made in Peru from a blend of fabrics including 100 per cent pima cotton and poly cotton. Custom dyes and finish washes offer a unique look. Stand VC3
With a brand philosophy of children being dressed as children, premium Italian label Il Gufo returns to the show with its collection for boys and girls aged newborn to 14 years. Product categories offered include clothing, footwear and accessories. Stand G14
Children Worldwide Fashion will present the a/w 13 range from Timberland at this season’s show. Offering a casual line with a touch of fashion, Timberland focuses on functional and comfortable clothing, using high-quality and rugged materials created via environmentally conscious processes. Stand G45
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ď€‡ď€€ď€ƒď€„ď€ ď€…ď€‚ď€ ď€†ď€€ď€‡
AT THE SHOW: Amid the highlights of this season’s Bubble London is the launch of Nest, a new category of the exhibition, hosting brands selected for their individuality and fresh approach. The edited gathering will include product from brands such as Dis Une Couleur, Gravel + Grass, La Queue Du Chat, Quack Quack Moo, Luxe Des Anges, Bluebird, Blooming Baby Showers, Marquise De Laborde and Time Machine. Throughout the rest of the show, the a/w 13 line-up sees a number of new signings including Roxy, Quiksilver, Falke, Auraley, Alma Llenas, Belle Enfant, Little Blue Zebra, Herschel, Leopold & Livia, Froy & Dind, Question Everything, Ruff and Huddle, Slugs & Snails, Gigi & Co and Lucy Moose. Established returns include Bonnie Baby, Derhy Kids, Hucklebones, Il Gufo, I Love Gorgeous, Mayoral, Mini A Ture, Molo, No Added Sugar, Rachel Riley and Silvian Heach Kids. Should you wish to gain further information about specific brands and products at Bubble London, or give feedback on the show, you can do so via a new, designated area of the event called Bubble Hub. In the meantime, here is a sneak peak of some of the brands on offer at this month’s edition.
Billieblush, the first in-house label for girls from Children Worldwide Fashion, is making its Bubble London debut this season. The a/w 13 collection for 0-12 years offers a complete wardrobe for every occasion. Stand G45
Combining references of the 70s, eclectic Britishness and classic heritage, Marmalade & Mash’s a/w 13 range includes a deep colour palette of navy and green against contrasting shades of orange and electric blue. Collars are key, as are shift dresses and velvet jackets. Stand VC10
Rockets, stars and retro robots are key for baby boys, as are bold appliquÊs, ruffles and bows for baby girls. The brand’s first a/w collection for children aged two to eight years sees monsters, robots and superheroes for the boys’ line, while the girls’ range takes inspiration from vintage cocktail dresses. Stand C41
The a/w offering from new Bubble signing Roxy Girl features the following key looks – City, a stylish, more fashion-led collection; Mountain, a warm range featuring the brand’s distinctive products; and Screenline, Roxy Girl’s fundamental products. Stand G49
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New Swedish childrenswear brand Leopold & Livia provides timelessly designed garments with a focus on quality. Offering luxurious pieces for girls up to eight years of age, items feature natural materials such as wool, fine cotton and silk. Stand E22
London label Auraley makes its show debut this season with a luxury sleepwear offer for boys and girls aged two to eight years. Highlights include pyjamas and night dresses produced using sustainably sourced, high-quality fabrics. Stand B28
The philosophy of Tootsa MacGinty is to avoid the gendering of children’s clothing. The brand’s offer, therefore, comprises colourful, unisex garments designed to be hard-wearing and provide children with freedom of movement. Stand E8
Among the brand’s collection are whimsical and delicately styled tutu dresses, tutu skirts, flower dresses, princess dresses, shrugs, capes, ballet flats, hair clips, head bands – including feather styles – and hats. Stand E3
This season, Petit Bateau draws on the bright, bold patterns and colour contrasts of the 70s. Graphic prints are mixed with a variety of materials, while knitting and stitching provide further diversity. Preppy inspiration, sailor styles and Nordic influences also feature. Stand C20
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January/February 2013
35
A family run, British business, Little Blue Zebra specialises in illustrated baby animal pictures and greeting cards by award-winning children’s book illustrator John Butler. A range of alphabet, number, letter and animal artworks and cards are available. Stand A13
Herschel Supply Co is making its Bubble debut with its kids’ range of backpacks and bags. Taking inspiration from vintage mountaineering, American heritage, world travel and fashion, styles feature modern shapes, fits and feels with fine regard for detail. Stand E13
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Miski Wawa blends classic and modern influences for its childrenswear collection for babies through to six years. Highlights include handmade finishes and garments tailored with premium quality yarns from Peru including pima cotton, merino wool and baby alpaca wool. Stand VB7
Molo, which is celebrating its 10th anniversary, offers quirky styles with interesting details, innovative prints, and unusual colour mixes for baby through to 12 years. Key to the urban-inspired clothing brand is the star motif, as well as its broad offer of functional outerwear. Stand C12/C19
The new collection from clothing and accessories label Ettel Bettel is made from 100 per cent organic fabrics, featuring a muted colour palette. Key items for a/w 13 include a stroller bag, stroller blanket, babies’ pyjamas for three months to two years and a crib bumper. Stand FB3
36
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January/February 2013
Novelist Hans Christian Anderson’s fairy tales are the theme of Mini A Ture’s a/w 13 collection. As some of the stories take place in woods, the brand has taken inspiration from the forest and traditional autumnal colours. Stand D20
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French label Luxe Des Anges is making its UK debut this season with its girlswear range for eight to 18 years. The look of the brand is sophisticated and modern yet timeless. Key pieces for a/w 13 include printed sweatshirts, wool coats, checked shirts, shorts, jackets and dresses. Stand VC4
The brand’s signature line of dresses takes inspiration from Swan Lake for a/w 13, featuring styles adorned with embroidered flowers and gossamer tulle. The collection has also been expanded this season to include more casual pieces and separates. Stand D4
Deux par Deux caters for newborn to 36 months and two to 16 years and offers a collection spanning daywear though to special occasionwear. Garments are designed to allow freedom of movement for children and to be easy to care for. Stand G2
Inspired by the Rockies, No Added Sugar’s a/w 13 offering includes a mix of plaids, wool tailoring, soft stretch corduroys, twills, Aran and Fair Isle knits, faux fur and stripes. Also key are dresses in sweat and jersey for girls, and tailored wool coats for boys. Stand B22
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January/February 2013
37
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Highlights for a/w 13 include an equestrian-themed story with co-ordinating prints alongside casual pieces, such as jodhpur-style leggings. An orchard theme offers rich fruit-print dresses, while the boys’ line includes a tractor print and corduroy trousers. Stand B7
This season marks IsbjÜrn of Sweden’s move to expand its age range up to 12 years. As well as offering the necessary layers a child may need for being active outdoors, the brand will also be showcasing a new ski line. Stand A53
Kidscase offers versatile and fashion-forward baby and children’s clothing for boys and girls up to 11 years. Key to the brand are simple styles in high-quality fabrics. Garments are designed to be wearable, and sophisticated, taking inspiration from streetwear, sportswear and high-fashion trends. Stand D32
Made entirely in Spain, BabinÊ Bb offers children’s clothing and baby items. The brand focuses on comfortable clothes that allow children freedom of movement; providing high-quality fabrics, design, production and finishing; and reflecting the latest fashion trends. Stand A14
Key themes for a/w 13 include an autumnal print; Wild West inspired pieces; Granny chic – including knitted, crochet, and Mary Jane style collars – a heart motif; stars and sequins; lace; and geometrics. Colours range from strong, bright shades such as coral to muted tones of grey and pink. Stand B2
38
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January/February 2013
Established in July 2004 in the south of France, Bulle de BB is now targeting the UK market with its fashion line for children and babies. The label takes inspiration from the French Riviera for its designs, offering both timeless and modern styles. Stand C46
Making its Bubble London debut, BĂłboli presents an a/w collection comprising four key trends. Cross Roads with its fusion of cultures and styles; Colourful combines influences such as folk and streetwear with vibrant colours; Vintage Varsity, featuring college-inspired fashion and neutral colours; while Bohemian Folk provides a multicolour bohemian look. Stand G16
Gigi & Co offers 100 per cent cotton, gingham childrenswear for boys and girls aged one to five years. Highlights include shirts, dresses and accessories such as hats and hair bands. Stand G34
New to the show and the UK market, Belarusian label Sardina Baby offers childrenswear with a natural, organic and locally sourced focus. Available for boys and girls, the a/w 13 range features contemporary, loose-cut garments, tartan, and woolen fabrics with soft cotton linings. Stand FB1
This season’s collection features a range of mix-and-match prints and bold and playful colours with hints of monochrome. New for a/w 13 is outerwear, ranging from light macs to a fur-trimmed onesie. Each jersey piece in the collection is made from organic cotton. Stand C3
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January/February 2013
39
The a/w 13 range from Little Troll is all about playing dress up. Expect skirts and dresses in a range of bold graphic prints, with colouful collars, belts and brooches available to allow pieces to be mixed and matched to create different looks. Stand VB3
Grubbies returns to Bubble with its range of denim dungarees for newborn to five years, with the brand’s Forager style key, featuring a hand-warmer bib pocket. Elsewhere, illustrator Marion Lindsay has teamed up with Grubbies to create two British woodland scenes for the brand’s cotton kerchiefs. Stand C33
Stuff Your Doodles by Lucy Moose are 3D, stuffed figures custom-made to look exactly like a child’s doodles and drawings. No two Lucy Moose products are the same, with each design handmade in Scotland from recycled fabric. Stand G33
The Froy & Dind collection includes a broad selection of nostalgic children’s product, ranging from babywear and childrenswear through to games, postcards, tin boxes, buttons, notebooks, folders, boxes and magnets. Stand D37
For more Bubble London news visit cwb-online.co.uk
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4ff by 4funkyflavours is a fun funky brand from The Netherlands that offers cool kids clothes with a 70’s feeling. Tel: +31 402 180 567 Email: info@4ff.eu www.4ff.eu
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Angel’s Face signature piece is the pettiskirt. Overflowing with soft, full ruffles it’s every girls dream. We also have a huge range of tops, accessories, party dresses and more. Ages 0 – Never too old. Tel: +44 (0)1474 813 660 Email: sales@angels-face.co.uk www.angels-face.co.uk
Bam Bam-Wonderful classic baby gifts with a contemporary twist. All items are beautifully packaged be it for a Christening or that special first gift. For further details please contact: Tel: 44(0)1442 248103 Email: sales@finestforbaby.co.uk www.finestforbaby.co.uk
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Brit Chic is a new and exciting online boutique that offers an eclectic collection of exquisite clothing and products for children up to age 5. Brit Chic is proudly flying the British flag with all products made in the UK. Tel: +44 (0)1834 826213 Email: sales@britchicuk.co.uk www.britchicuk.co.uk
Discover one of the most exciting new labels of kid’s designer clothes born & bred on the French Riviera! A sun-filled collection offering incomparable style, quality and French chic. Tel: +33 (0)4 42 46 92 12 Email: samantha@bulledebb.com www.bulledebb.com
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Charm IT! launched in 2000 and has been charming girls ages 5-14 and everything in between for 12 years and counting! Incredible quality, ever-evolving designs, and - above all - the highest product safety drive this innovative label. Tel: 01484 401 737 Email: info@alsuna.co.uk www.alsuna.co.uk
Chipmunks is a collection of fun, fashionable and durable infants shoes, specially designed to look after those precious little feet. Our exciting AW13 range showcases fun, colourful footwear, available in sizes 4-12. Tel: 01925 710110 www.chipmunksfootwear.co.uk
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A decade of Darcy Brown....born and raised in London with over 10 years of dressing children in quintessentially British Design, Darcy Brown has come to be recognised as a brand that parents can trust to let their children be children. Tel: 01672 838069 Email: sales@darcybrown.co.uk www.darcybrown,co.uk/trade
Emile-et-Rose is the perfect collection of outfits for babies, gift packed and accessorised. In stunning quality, modern fabrics combine with traditional colours and detail. Autumn’s highlights include beautiful knitted outerwear. Tel: 01509 881300 Email: rsbsharon@aol.com www.emile-et-rose.co.uk
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The Best Childrenswear on the Planet. It’s as simple as that. Tel: 01326 558462 Email: info@frugiwholesale.com www.frugiwholesale.com
Baby bathroom essentials and beautiful gift sets - Goodness you can Trust. Give parents the choice of organic purity by stocking Green People’s pure and gentle certified organic baby products! New “Hello Baby� gift sets for boys, girls and surprises! Tel: 01403 740350 Email: organic@greenpeople.co.uk www.greenpeople.co.uk
ilovegorgeous design beautiful, vintageinspired, clothes and accessories for girls from 0 to 13 years. The signature is classic, flattering silhouettes made interesting with the use of gorgeous fabrics, vintage trims and pretty embroidery. Tel: 01748 822055 Email: wholesale@ilovegorgeous.co.uk www.ilovegorgeous.co.uk
This amazing Layette Collection in 100% pure Pima Cotton can be found in all of the finest stores around the world. Exquisite hand embroideries and wonderful fun colours and prints. Tel: 44(0)1442 248103 Email: sales@kissykissyheaven.co.uk www.kissykissyonline.com
Planet-friendly kit. Soft organic fabrics. Beautiful colours and prints. Relaxed styles. Thoughtful details. Brought to life with passion and care by the sea in Dorset. Kite Kids 2-11 years and Kite Baby 0-3 years. Tel: +44 (0)1202 733222 Email: ally@kite-kids.co.uk www.kite-kids.co.uk
The LiLi shoes collection is based on the imagination of the child. One day a princess, the other day a rocker. Nostalgic and cool at the same time. Shoes for sizes 17-34. Tel: *31(0)652461651 Email: info@lilishoes.com www.lilishoes.com
The LuxeDesAnges S/S 13 and W/14 's theme is modern, romantic and vintage inspired. Designed and produced in France, LuxeDesAnges is minimalist and spiritual in every way. Created for girls from age 8 to 18. Tel: 0033 6 75 23 09 38 Email: laura.vanvolsem@gmail.com www.etsy.com/luxedesanges
The 2013 Beach & Swimwear range is available for immediate delivery. This traditional British nautical range includes towelling tops, swimwear, board shorts, baby designs and UPF50+ rash vests, shorts and suits. From Baby sizes to Age 12 years. Tel: +44 (0) 1442 289898 Email: sales@travis.co.uk www.mittyjames.com www.travis.co.uk
Moccis - the perfect solution for an indoor shoe. The skid proof leather sole prevents from slipping, and double elastics at the ankle keeps them on. The best part: they are machine washable! Tel: +44 (0) 333 577 7500 Email: info@moccis.co.uk www.moccis.co.uk
120 years of passion for quality, childhood, innovation and colours. Steering its own path through current trends, the famous French fashion house has managed to create edgy but timeless clothing. And all in softness… Tel: 02074625770 Email: amacario@petit-bateau.fr www.petit-bateau.co.uk
Pigeon Kids (2-8 years) presents it’s second organic collection. Alongside Organics for Kids (0-3 years) the two ranges offer original prints and classic styling, all purely organic and mainly made in the UK. Tel: +44 (0) 1865 379230 Email: info@organicsforkids.com www.organicsforkids.com
Visually stunning, hand printed suede sole mini shoes for babies & unisex lo-rise Wellies for infants, limited edition exclusive design, inclusive price. All with re-usable packaging. Short lead times. Tel: 07941089702 Email: Catherine@poconido.com www.poconido.com
Powell Craft children’s and baby wear has a nostalgic feel with vintage prints and traditional shapes in natural fabrics. Beautiful cotton nightwear, stylish rainwear, nursery accessories, knitwear and rag dolls. Tel: 01273 622023 Email: sales@powellcraft.co.uk www.powellcraft.co.uk
Rockabye-Baby was established in 2006 as a label that wanted to offer an alternative to the mainstream cute of baby clothes. Inspired by music they stand for fun, fashion, and attitude. Go see for yourself! Tel: 07982 307926 / 01442 382571 Email: emma@rockabye-baby.com www.rockabye-baby.com
Off The wall
The latest looks for autumn/winter 2013.
Opposite page Charlie wears: Grey vintage jacket, stylist’s own. White top, Paul Smith, from €21, 0033 0148019977 Green trousers, Paul Smith, from €32, 0033 0148019977 Silver boots, anGuluS, £47.60, 07855 509069 Egypt wears: Dress, GravEl + GraSS, £39, 07771 708789 red tights, littlE laDiES at lEGWEar intErnatiOnal, price on request, 0844 3104949 Boots, anGuluS, £47.60, 07855 509069 — this page Charlie wears: velvet jacket, £39.50, trousers, £22, and shirt, £19, all from marmalaDE & maSh, 07850 897304 Boots, Paul Smith, from €49, 0033 0148019977
Charlie wears: Checked shirt, MarMalade & Mash, £19, 07850 897304 Blue trousers, MarMalade & Mash, £22, 07850 897304 Top hat, stylist’s own
Egypt wears: Blouse, Molo Kids, £29.95, 07718 987756 skirt, Molo Kids, £36.95, 07718 987756 Necklace, stylist’s own
Egypt wears: Dress, InDIkIDual, £19, 07882 178873 Tulle skirt, TuTu Du MonDE, £31, 01935 826071
Charlie wears: Checked shirt, Original Penguin, £11.20, 020 7291 7652 Trousers with braces, indikidual, £19, 07882 178873 Boots, anguluS, £50.20, 07855 509069
Opposite page Charlie wears: Camel print shirt, Emma LEvinE, price on request, 07720 677639 Waistcoat, marmaLadE & mash, £18.50, 07850 897304 Trousers, CaTimini, price on request, 0033 0148019977 Belt, stylist’s own Egypt wears: dress, ThEir niBs, price on request, 020 7101 0351 Wool coat, LEOpOLd & Livia, £42, 0046 768083084 sunglasses, ZOOBug, £16.25, 020 7251 8122 — This page Egypt wears: dress, i LOvE gOrgEOus, price on request, 01748 822055 red tights, LiTTLE LadiEs aT LEgWEar inTErnaTiOnaL, price on request, 0844 310 4949 Boots, anguLus, £47.60, 07855 509069 glasses, stylist’s own unless stated otherwise, all prices are wholesale — models: Charlie dulieu and Egypt Clarke, urban angels, www.urbanangelsagency.com stylist: Fran Lee, www.franleestylist.co.uk photographs: Jay hunting, www.splendidpictures.co.uk venue: idlewild, maida vale, London W9 www.idlewildmaidavale.co.uk
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ď€?ď€?ď€’ď€Œď€€ď€š
ď€Šď€œď€‰ď€€ď€°ď€ď€˘ď€žď€¨ď€°ď€€ď€ąď€Źď€€ď€ąď€Ľď€Żď€˘ď€˘ď€€ď€&#x; ď€&#x;ď€Żď€žď€ąď€Śď€Ťď€¤ď€€ď€Şď€Śď€Šď€˘ď€°ď€ąď€Źď€Ťď€˘ď€€ď€žď€Ťď€Ťď€Śď€łď€˘ď€Żď€°ď€žď€Żď€Śď€˘ď€°ď€€ď€Śď€Ťď€€ď€…ď€ƒď€„ď€†ď€‚
Fiona Bell founded London’s Children’s clothing label Their Nibs in March 2003. The aim of this English brand was, and still is, to offer vintage-inspired clothing, bespoke prints with distinct influence from the 50s, 60s and 70s, and keen attention to details. Their Nibs started the business as a retailer, with its first standalone store opening in Notting Hill simultaneously with the brand launch. Having what Bell describes as the “right address� saw Their Nibs quickly develop a celebrity parent following, including Kate Moss and Sadie Frost. Aided by press coverage, the brand was propelled into the limelight, with a second store opening in Kensal Rise in 2008. Having fulfilled an integral role in providing a window for the brand, the UK shops have now closed – Notting Hill in 2011 and Kendal Rise in 2012. Moving away from the retail model to focus on wholesale and to become a global brand, Their Nibs maintains its UK presence with a new Central London showroom in Marble Arch, which opened in October 2012. With the investment from the international firm Sears Morgan holding, the new strategy of the brand is to develop its international presence with a new model, focusing on concessions, franchises and distribution. The closure of the UK stores has also freed up resources for new ventures, namely expanding into the Far East, where Their Nibs has hired a manufacturer, opened a new office, as well as five Thailand boutiques and concessions. “There is high demand for British brands in the Far East,� says Bell. “Thailand is a good market – with money as well as tourism – plus vintage is a popular look there, which is great for us.� The launch in November 2012 of the new website and the addition of a new team is providing the manpower to take the brand to the next level. “It was the classic scenario within a small business – we had reached a stage where we couldn’t grow any further because we
ď€„ď€ƒď€€ď€?ď€Œď€ˆď€—ď€˜
didn’t have the time and resources available,� says Bell. “Their Nibs now have two marketing designers, a sales and general manager and a merchandiser.� In addition to boys and girls clothing from newborn to 10 years, Their Nibs offers a homeware and gift line and was also the subject of a book written by Bell – Vintage Style for Kids: Classic Patterns for Children's Clothes and Accessories – which was published in 2010 featuring patterns of her designs. In recognition of the 10th anniversary, Their Nibs is launching an exclusive anniversary capsule collection and a luxury s/s 13 range, featuring occasion silk jackets for babies and digitally printed silk dresses as well as a more extensive boy’s line. The price points are being raised slightly to better reflect the work that goes into the garments and the positioning of the label going forward. Rebranding of the Their Nibs logo, which still incorporates its recognised crown symbol, but in a cleaner, more premium design, is the crowning glory of the recent developments.
London designer Nitin Shah and his brothers Arun and Milan unleashed their vision of detail-rich denims on a market stall in the heart London’s Portobello market in May 1973. Limited production runs and attention to detail – from silhouette and fit through to wash – saw Pepe Jeans London quickly recognised as a denim brand with a difference. The Shah brothers left their full-time jobs, which they had, until that point, continued with to help fund the designing, sourcing and selling of Pepe Jeans London, and made the move of dedicating themselves entirely to the brand. In no time, the company was operating from a 25,000 sq m command centre in London and, by 1980, was squaring up confidently to the American denim heavyweights and taking its first steps into new, international markets. In 1984, the business opened a new LA office and showroom and launched into Ireland.
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From small beginnings come great things; just ask Mogens Jepsen, who founded the now leading, urban-inspired childrenswear label Molo from an apartment in Copenhagen in s/s 03. From that apartment, all of Molo’s initial dealings took place, from designing, purchasing and sales through to administration and logistics.
expanded further up to 12 years of age. The product offering has developed over time, too. “In the beginning, our collections were more item-based and we didn’t have many different product categories,” says Jepsen. “Today, we look into complete looks and offer full-range collections, from socks through to outerwear.”
Like any new business, however, Molo experienced teething problems – one in particular – as Jepsen explains. “This is an untold story, but Molo started out with another brand name until we discovered, despite our research, there was already a player by that name,” he says. “We had to change everything, from hangtags and neck labels through to business cards. Today, it’s something we can smile about but, at the time, it was serious and caused a lot of money to be wasted.” But, smile he should, as today, Jepsen has a key playing brand that challenges the traditional through quirky design, bold prints – including the ever present star motif – and daring use of colour.
Molo is sold in more than 600 stores worldwide as well as through its five standalone stores, the newest of which – in Malmö, Sweden – is the brand’s first flagship outside Denmark. While the target market remains Europe, more specifically Middle to Northern Europe, interest is increasing from emerging markets such as Russia.
While always maintaining its brand identity, Molo has evolved over the years. In 2005, the age range expanded from two to eight years to include a baby collection and, since then, has
Hiring celebrated fashion photographer of the time Bruce Weber, marked Pepe Jeans London’s move into celebrity endorsed ad campaigns – something that would later become synonymous with the brand – with cinema and TV commercials following swiftly after. The business’ expansion trial through Europe continued in the 90s, with France, Italy, Germany, Spain, Holland, Portugal and Switzerland all buying into the brand. The last few years have also seen Pepe Jeans London exploring emerging markets such as Latin America and Asia. New lines have been launched over time, namely kidswear in 2002. It also introduced premium denim collection 73, the Andy Warhol by Pepe Jeans line in 2007, and more recently, footwear and eyewear ranges. Today, Pepe Jeans London trades in 65 countries, selling through almost 7,000 doors at wholesale; it has over 380 stores internationally and employs over 2,400 staff while still remaining true to its mantra of offering directional denims and challenging young fashion. The brand has a year of activities and international events lined-up to mark its 40th anniversary, kicking-off with the unveiling of its s/s 13 advertising campaign.
To mark its 10-year jubilee, Molo is launching an anniversary line, entitled Molo Favourites. As a thank you to its customers for their continued support, the collection’s prints, which include new styles as well as popular prints from over the years, have been chosen by the brand’s Facebook fans. Highlights include a Dalmatian print, model airplane print in turquoise and orange, and a rabbit print. Molo Favourites will be available in stores from the end of May.
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CROCS A/w highlights from Crocs include shoes, trainers, boots and flats. Crocs’ Retro collection, featuring light, comfortable and fun styles, draws inspiration from running shoes of the 80s. Stand Y10
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ANGULUS
XTI KIDS
LELLI KELLY
Danish footwear brand Angulus returns to Moda this season with its children’s collection of simple, Nordic designs, featuring clean shapes, quality chrome-free leathers and an extensive choice of colours. Stand T20
A wide range of colours and styles, including ballerinas, moccasins and boots, are available for a/w 13. Leather shows itself in various forms – stained, wrinkled, combined with other materials and sprayed for a two-tone effect. Matt metallic is also key. Stand V18
For a/w 13, Italian girls’ footwear brand Lelli Kelly will be showcasing a classic collection in leather and patents. Also available from the brand are school shoes, ballerinas and baby footwear. Stand T21
DANCO
VIVOBAREFOOT KIDS
RICOSTA
Danco footwear is showcasing a brand new collection of fashion winter boots for girls at Moda Footwear this season. Also available are girls’ party shoes, boys’ formal dress shoes and christening styles for babies and infants. Stand U42
Vivobarefoot Kids’ shoes encourage natural foot movement and feature patented, ultra-thin, puncture-resistant soles. A full line of kids’ dress and performance shoes are available, and best-selling adult style, Neo, is now also made for children. Stand S39
The a/w 13 collection focuses on clean lines and vibrant colours. Base colours with a discreet, contrasting tone feature prominently, as do white and light-coloured sole units, due to the continued popularity of skater and baseball boot themes. Stand S21
PRIMIGI
SKECHERS
UMI
Boxer boots, biker boots and flats have been refreshed in terms of colours and materials for a/w 13. Mountain boots provide inspiration, with warm echo-furs, wool details and double, bi-coloured drawstrings key. The brand’s Gore-Tex offer has also been extended. Stand S29
Highlights from Skechers’ kids’ footwear offering this season include the Bella Ballerina and Twinkle Toes collections for girls, and the tougher looking Hot Lights and Luminators ranges for boys. Stand W11
Now represented by Compass Footwear in the UK and Ireland, Umi’s key styles this a/w are boys’ Chukka boots with colour-pop laces; colour-blocked boots; the girl’s Oxford, a classic style inspired by a man’s dress shoe; printed stripe Mary Janes; and a glittered ballet flat. Stand T26
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November saw The Society of Shoe Fitters announce plans to launch a national event to raise awareness of the importance of well-fitting footwear. The event – which would take the form of a day or week marketed under the banner, Keep Feet Fit, as of this year – has been suggested in a bid to push the government for greater recognition of the importance of fit and the vital service independent footwear retailers provide to the public. For those at the helm of The Society – which operates on a not-for-profit basis – the move comes as part of a wider campaign to keep independent retail alive, as well as well-fitting footwear. “This is a time for us to work together as a body of like-minded people to ensure a future for shoe-fitting and independent shops,” says Laura West, The Society of Shoe Fitter’s secretary. “If indies are scarce, the high street and supermarkets will take over with their own labels, lowering the number of brands available and reducing our skillset as an industry sector.” As an advocate of offering free shoe-fitting advice at the point of sale, Laura West feels strongly that independent footwear retail and shoe-fitting go hand-in-hand. The Society of Shoe Fitters offers four workshops a year alongside a distance learning programme, dedicated to helping retailers become qualified as shoe-fitters. For independent retailers, however, taking time out of an already demanding schedule for extra-curricular study can be a challenge. Combined with the decrease in the number of new footwear stores opening nationwide, The Society of Shoe Fitters is seeing a
worryingly low turnout of new students seeking to increase their skillset, and it’s something that could impact on the strength of the independent sector in years to come. Having opened a children’s shoe shop in February last year, Beverly Clough feels that undertaking The Society of Shoe Fitters’ qualification was an essential element of establishing herself as an independent retailer. “The course is a definite must for anyone looking to start a business in footwear,” says Clough, who is the owner of Groovy 2 Shoes in Stow-on-the-Wold, Gloucestershire. “Fitting shoes is a real skill, and the course provides the foundations essential for all shoe-fitters to utilise and build on. The great feedback I have had from customers is a reflection of the knowledge and skills I have gained from The Society of Shoe Fitters, and my membership has been worth every penny.” Fellow retailer Lyn Ashby, owner of Igloo Shoes in Kings Lynn Norfolk, agrees that her shoe-fitting qualification has helped to give her the edge over her competitors. “I’ve found that completing the course has given me the extra skills and confidence to provide the best possible service I can to my customers,” says Ashby. “The Society of Shoe Fitters can give valuable help and support during these difficult trading times, and the qualification acts as another way of promoting my shop.” For Julie Riley, meanwhile, owner of Lime Shoe Co in Berwick-upon-Tweed, Northumberland, studying for the shoe-fitting qualification has bolstered her independent footwear business.
“The information I have received so far has been invaluable, from fitting shoes right down to customer care, how to deal with unreasonable requests and what stock to buy,” says Riley, who is hoping to complete the course this year. “With The Society of Shoe Fitters training, I have managed to add children’s shoes into my store, and have built up a thriving kids’ customer base.” It’s testament to the success of The Society of Shoe Fitters’ current members but, with the clock already ticking for this year’s deadlines, West is urging retailers nationwide to get behind the campaign to raise awareness of properly fitted footwear for adults and children. “This is a mighty industry with a skill base second to none but, gradually, it has been eroded by get-rich-quick business managers and the lure of cutting out the middle man to sell online,” says West. “We all need to help one another to avoid the marginalisation of our trade, so power to the independents, their suppliers and qualified shoe-fitters for 2013. For information on this year’s course dates visit www.shoefitters-uk.org.
Eskimo EPOS is the intuitive multi-channel, stock control retail solution suitable for single or multi-store organisations in most retail sectors including Clothing, Toys, Gifts. • Eskimo is an in-house developed retail solution • 10 years experience • UK wide customer base Call Gary Dyett on 01202 477111 Email: Info@EskimoEPOS.com www.EskimoEPOS.com @EskimoEPOS
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MINI RODINI £22, 020 7148 6394 —
PETIT BATEAU £22.61, 020 7462 5770 —
KIDSCASE £21.50, 07855 360384 —
FRUGI £14.50, 01326 572828 —
ARAVORE £25, 020 8347 5752 —
BONNIE BABY From £17.50, 01273 227779 —
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ď€?ď€?ď€?ď€‘ď€ˆď€?ď€Œď€€ď€—
NORTH EAST
ď€ ď€?ď€Žď€…ď€ƒď€‘ď€€ď€ƒď€? Showrooms will be held in Leeds, Manchester and London for further info contact Bib Sohel Tel 07850 754 853 email bib.sohel@sky.com DESIGUAL, FORE!! AXEL AND HUDSON, LEMMI, BEBE BY MINIHAHA, DARCY BROWN, SUGARLOAF KIDS, MINI VANILLA, MINI ZZZ A diverse selection of highly desirable brands for UK independents and stores from baby to 16yrs. European distributor for Fore!! Axel and Hudson.
NORTH WEST
ď€?ď€Œď€€ď€ ď€†ď€…ď€Œď€ƒď€ˆď€…ď€? Weldon Agencies, Carr House Business Centre, Carr House Lane, Bretherton, Lancashire, PR26 9AR Tel: 01772 603912 Email: barrieweldon@btconnect.com www.weldonagencies.co.uk NO NO, S & D LE CHIC, DEUX PAR DEUX, ABSORBA / CONFETTI, BOBOLI, POM POM, FUN + FUN, FOQUE Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.
SOUTH WEST
ď€“ď€ ď€Œď€‡ď€’ď€ˆď€–ď€…ď€Œ The Old Barn, Shurnhold Farm Business Park, Bath Road, Melksham, Wiltshire SN12 8DF Tel: 01225 700699 Mobile: 07785 290154 Email: Monique@vanhuizen.co.uk Web: www.vanhuizen.co.uk www.oililybag.co.uk MIM-PI, PAGLIE
SOUTH EAST
ď€?ď€‰ď€•ď€Šď€ˆď€Œď€…ď€€ď€ ď€†ď€…ď€Œď€ƒď€ˆď€…ď€? Bizspace Business Centre, Unit 203, 4-6 Wadsworth Road, Perivale, Middlesex UB6 7JJ Tel: 020 8567 2384 Mobile: 07971 190446 Fax: 0800 007 3359 Email: skylineagencies@gmail.com PRIMIGI SHOES, FALKE & BURLINGTON SOCKS AND TIGHTS, GIESSWEIN HOME SHOES Covering the whole of the UK with London based showroom and offices.
ď€Œď€ˆď€†ď€…ď€Šď€€ď€?ď€?ď€?ď€?ď€€ď€ ď€†ď€…ď€Œď€ƒď€ˆď€…ď€? 5 Evelyn Grove, Ealing, London, W5 3QG Tel: 0208 992 0552 Mobile: 07860 230918 Fax: 020 8993 6568 Email: Nigel.Ross@btinternet.com Web: www.littledarlings.co.uk ABELLA, CATYA (IT), CO CO AND LITTLE DARLINGS Manufacturers’ and Distributors’ Agent - Northern and Southern Home Counties, including London Postal districts. NCWA and APSA member.
ď€Œď€’ď€ ď€Šď€ ď€€ď€‹ď€ƒď€‰ď€…ď€Œď€Œď€ 40 Bedford Street, Belfast BT2 7FF Tel: 0044 28 90236330 Fax: 0044 28 90236330 Email: nuala.mckenna@ukgateway.net FRENCH CONNECTION, EMILE-ET-ROSE, KANZ, LILLY & SID, HATLEY, LOFFF, STEIFF, STARDUST, FIRST COMMUNION, FIRST OCCASIONS CHRISTENING WEAR High quality children’s fashions for babies, boys and girls up to 14 years - specialising in occasionwear. Showrooms in Belfast, Dublin, Cork & Limerick.
ď€?ď€?ď€?ď€‚ď€ˆ Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2AD Tel: 0207 348 7316 Email: info@solobi.co.uk Web: www.solobi.co.uk MINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYA SoLoBi represents modern high quality children’s brands with a playful attitude and sharp attention to detail. Offers very good and transparent service.
MIDLANDS
ď€“ď€ ď€Œď€‡ď€’ď€ˆď€–ď€…ď€Œď€€ď€ ď€†ď€…ď€Œď€ƒď€ˆď€…ď€? Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk Web: www.vanhuizenagencies.co.uk OILILY CHILDRENSWEAR & BAGS, ROOM SEVEN BEDDING AND BAGS Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.
ď€?ď€…ď€ˆď€‘ď€…ď€Œď€?ď€‘ď€…ď€ˆď€Œď€€ď€ ď€†ď€…ď€Œď€ƒď€ˆď€…ď€? 19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458 Email: shoes@breitensteins.com clothes@breitensteins.com ANGULUS AND BOBUX SHOES, CLOTHES FROM CHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDREN’S WEAR An agency representing classic, stylish and contemporary Danish children’s clothing and shoe brands. Plus the best baby shoes from New Zealand.
ď€?ď€?ď€?ď€?ď€?ď€?ď€?ď€Œď€„ď€?ď€Œ IRELAND
SOUTH EAST
8 February to 8 March 2013 Europa Studios, Victoria Road, London NW10 6ND (Tube: North Acton, Central Line) Email: info@rebelshow.co.uk Web: www.rebelshow.co.uk I LOVE GORGEOUS, KIDSCASE, ANGULUS SHOES, ARAVORE, LUCKY BOY SUNDAY AW13 collections by I Love Gorgeous, Kidscase, Angulus Shoes, Aravore, Lucky Boy Sunday and many more new and exciting brands
ď€ ď€Žď€?ď€€ď€ ď€†ď€…ď€Œď€ƒď€ˆď€…ď€? 1 Brickwood Place, Burton on the Wolds, Leicestershire LE12 5AW. Tel: 01509 881110 Mobile: 07860 481376 Fax: 01509 880135 Email: tony@apragencies.co.uk Web: www.ncwa.co.uk PETER RABBIT, PADDINGTON BEAR, COSAN BABY, COUDÉMAIL, ELLE EST OĂ™ LA MER? APR Agencies was started in 1991, working with a team of fellow agents from showrooms in the Midlands and Covent Garden by appointment only. Selling to all department stores and boutiques throughout the UK and Ireland.
SCOTLAND
ď€?ď€Œď€Œď€ ď€€ď€?ď€…ď€ ď€„ď€€ď€ ď€†ď€…ď€Œď€ƒď€ˆď€…ď€? Park Lane House, 47 Broad Street, Glasgow G40 2QW Tel: 07947989133 Email: dragencies@hotmail.co.uk Web: www.dragencies.co.uk HIPPYCHICK, BABY + MORE, BUGGY SNUGGLE, MOJO, BABIES GO I have been an agent in the nursery trade since August 2008. Being a mum of two young children, nursery products is something I am passionate about! Have a look at my website for a full list of brands that I currently represent.
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01: BACKPACK
02: ALPHABET POSTER
Bebemoo £9 020 8947 7250
Mibo £8 01273 208888
04: SLIPPERS
05: KNIGHTS TOWEL
Sew Heart Felt £9.95 per pair 01367 244277
Tyrrell Katz £7.50 020 7613 4616
03: ORGANIC BATH AND SKIN CARE GIFT SET Organic Babies £8.87 01403 740350
06: CHANGE MAT Ring A Rose £5.20 020 8947 7250
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January/February 2013
62: News 63: The social side of schoolwear retail Maximising sales through social media 64: Stock: Trousers 65: Schoolwear merchandising Advice on point of sale
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Children’s footwear brand Superfit has extended its Back to School (BTS) range for 2013.
ď€?ď€†ď€Žď€’ď€–ď€†ď€‚ď€‘ď€€ď€‘ď€†ď€“ď€‚ď€Šď€Œď€†ď€‘ď€€ď€’ď€†ď€†ď€’ ď€?ď€?ď€Œď€–ď€†ď€‚ď€‘ď€€ď€’ď€”ď€„ď€„ď€†ď€’ď€’
ď€? ď€?ď€Šď€Œď€˜ď€ ď€‡ď€‘ď€Šď€†ď€Žď€…ď€Œď€˜ď€€ď€„ď€?ď€?ď€?ď€‚ď€Žď€˜
ď€‘ď€†ď€ƒď€”ď€Šď€Œď€…ď€Šď€Žď€ˆď€€ď€”ď€‹ď€€ď€“ď€†ď€—ď€“ď€Šď€Œď€†ď€€ď€‚ď€Žď€… ď€„ď€Œď€?ď€“ď€‰ď€Šď€Žď€ˆď€€ď€?
Trutex has been awarded the Mumsnet Family Friendly silver award, presented to the company by Deputy Prime Minster Nick Clegg at a recent London ceremony. The schoolwear supplier was awarded silver for its family friendliness, for reasons including being flexible with parents and undertaking initiatives to help the parents it employs.
New Product Development and Balanced Sourcing is an intensive training course organised by The Textile Institute on 20-22 May 2013 in Manchester, catering for all those engaged in manufacturing, design, research, development and commercial aspects of the textile industry and related supply chains. The course, which addresses government and industry leaders looking at new business models for rebuilding textile and clothing manufacture in the UK, includes solutions for quick response, reduction in inventory, and eliminating waste in off-shore manufacturing.
Kent menswear retailer Rogers Menswear saw increased sales for 2012 after expanding into schoolwear. Tony Symons, owner of the Herne Bay store, branched into school uniform at the end of 2011 to compensate for a recent drop in menswear sales, and after a nearby schoolwear specialist closed due to retirement.
The accolade follows Trutex’s membership throughout 2012 of the Mumsnet Family Friendly Programme, which seeks to encourage companies to make the lives of families easier and ultimately make Britain one of the best countries in which to raise a family.
“The schoolwear business proved vital to us in what was a difficult year,� says Symons. “Thanks to the school uniforms, the last week of August gave me the best day’s trading I’ve had since I have been in business.�
As part of the programme, Mumsnet audited Trutex, analysing its internal polices and practices to judge its family friendliness as well as assessing its marketing techniques and customer service via mystery shoppers.
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Yorkshire textile mill Hainsworth has won the Red Ribbon Award for Innovation, presented by Family Business Place, a resource that supports and raises the profile of family businesses. The Pudsey-based, seventh-generation family business manufactures a range of wool melton cloths used in school blazers and all-wool cloth used for school scarves, both available in any specification and colour. “This award is fantastic recognition for all the hard work being done by the Hainsworth team to build on our heritage and use it to create an exciting and successful future for the business,� says MD Tom Hainsworth.
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The BTS range features 20 styles in sizes 25 to 42. Produced in nappa leathers, it includes five styles with Gore-Tex for a waterproof and breathable shoe. Key bestsellers return for 2013, alongside a new boys’ line in four styles and produced on the WMS wide last with a flexible grip sole and a new ballerina style for older girls in a choice of three colours. All styles have a removable insole.
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Developed by industry, the programme puts forward the case for Balanced Sourcing – the integration of new product development with a strategy for outsourcing manufacturing capacity – and provides the tools for introducing this model into a business. For prices and more information visit textileinstitute.org.
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For more industry news visit cwb-online.co.uk
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For retailers, there is nothing better than using social media to maximise sales and build an online voice based on your business. We are now at the start of 2013, and it’s time to evaluate your online success and change what has been hindering you from becoming more successful. Social media is now a huge part of every business’ online marketing strategy, however using social media as your only marketing outlet will not work. You need to understand your target market and where they are most likely to hang out. Here is a breakdown of where Facebook, Twitter and the new kid on the block, Pinterest, are currently at. FACEBOOK As the largest social network in the world, Facebook has over one billion users, 75 per cent of which have “likedâ€? a brand’s Facebook page. If you, as a retailer, don’t have a Facebook business page, you are going to be missing out on potential clients. A “shareâ€? inside Facebook is now worth ÂŁ2.60. This means that every time one of your followers shares your post with their community, you are earning money from it one way or another. As you may know, Facebook has added a lot of new features this year that will be beneficial to retailers, including: • Facebook Store – you can sell inside Facebook for free if you have less than 2,000 “likesâ€? on your Facebook page. Use Payvment to help you install a store on your Facebook fan page. • Facebook Timeline – this is another way to promote your business and create milestones where your fans can see when you achieved something in your business. • Sharing and pinning posts – you can highlight a post to make it a key feature on your page and pin a post to put it at the top of your page for a week.
TWITTER Twitter is the second largest social network in the world, and has 140 million users. Twitter sees 14 million tweets every three days and the value of a share to a brand is worth ÂŁ21.04 with peer-to-peer marketing. It is a good network to be involved in and is great for: • Building an online voice – you must be careful with Twitter, as once something has been posted from your account, it will have been read by at least one person, regardless of that tweet being deleted within minutes. • Tuning into your target audience – using Twitter will allow you to tune into your target audience by using the search bar and entering in key phrases. Don’t forget to put your phrase in quotation marks to make sure you will pick up the right tweets, eg “social mediaâ€?. PINTEREST Pinterest is the newest network, and has only been around for two years. At 10.4 million users, it is the fastest-growing social media site in history, and has been experiencing a whopping 400 per cent monthover-month growth. There have even been stories of businesses doubling their revenue after joining Pinterest. It is just behind Google in the referral traffic game for e-commerce sites, making it almost impossible to avoid. Why should your business be on Pinterest? Pinterest users who shop online follow around 9.3 retailers, whereas Facebook users follow 6.9 retailers and Twitter users follow 8.5 retailers. This is because Pinterest is more visually pleasing, and people are more likely to connect with images and video’s over text. Pinterest referrals spend 70 per cent more money than visitors directed from non-social channels. Shoppers recommended by Pinterest are 10 per cent more likely to make a purchase than visitors who arrive from other social networks including Facebook and Twitter, and will also spend 10 per cent more. You can sell your products on pinterest using Pin2Sell.
THREE STEPS TO SOCIAL MEDIA SUCCESS — I have been working with start-ups and small businesses for many years, helping them build strong foundations, a clear unique selling proposition (USP) and a defined customer acquisition journey. Yes, there are a lot of successful businesses that spend a lot of time on their social media – this is because they have a complete marketing mix strategy. For your business to be a social success, you should follow these three simple steps: 1. Use social media as customer service By this I mean connect with your customers on Facebook and Twitter, where they feel comfortable to give you their feedback on your products and services. Should you receive negative feedback, deal with it immediately. If your followers can see you are offering great customer service, they will be a frequent buyer. 2. Be consistent Something I see quite often is how inconsistent retailers are across their multiple social networks. Keep your online voice the same, along with the images and content you are using. 3. Have a strategy What works on Facebook will not work on Twitter, or even Google+. I suggest one post per day on Facebook and Google+, so you don’t avoid losing fans. Twitter is slightly different. My suggestion is to post five times between 9am and 5pm during the week and find out your most optimum time using Timely.
WARREN KNIGHT SOCIAL MEDIA EXPERT WWW.WARRENKNIGHT.CO.UK EMAIL WARREN@WARRENKNIGHT.CO.UK TWITTER @WVRKNIGHT
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ď€ˆď€˜ď€•ď€Łď€”ď€€ď€Šď€”ď€&#x;ď€œď€˜ď€¤ď€Ą ď€ ď€€ď€¤ď€”ď€žď€˜ď€¤ď€€ď€” ď€&#x;ď€?ď€˜ď€Ľď€œ ď€šď€€ď€—ď€œď€Łď€˜ď€–ď€Ľď€Ąď€Łď€€ď€”ď€Ľď€€ď€’ď€‹ď€€ď€Žď€Ąď€œ ď€?ď€”ď€žď€˜ď€ ď€€ď€”ď€€ď€žď€˜ď€”ď€—ď€œ ď€&#x; ď€Śď€™ď€”ď€–ď€Ľď€Śď€Łď€˜ď€Łď€€ď€Ąď€™ď€€ď€œ ď€Ąď€§ď€”ď€Ľď€œď€§ď€˜ ď€˘ď€Ąď€œ ď€Ľď€€ď€Ąď€™ď€€ď€¤ď€”ď€žď€˜ď€€ď€—ď€œď€¤ď€˘ď€žď€”ď€Šď€€ď€¤ď€Šď€¤ď€Ľď€˜ď€&#x;ď€¤ď€ ď€€ď€Śď€Łď€šď€˜ď€¤ď€€ď€¤ď€–ď€›ď€Ąď€Ąď€žď€¨ď€˜ď€”ď€Łď€€ď€œ ď€—ď€˜ď€˘ď€˜ ď€—ď€˜ ď€?ď€œď€–ď€?ď€‚ď€¤ď€Ľď€”ď€Łď€Ľď€€ď€Ľď€›ď€˜ď€€ď€Œď€˜ď€¨ď€€ď€“ď€˜ď€”ď€Łď€€ď€•ď€Šď€€ď€–ď€Ąď€&#x;ď€˘ď€œď€žď€œ   ď€€ď€˜ď€¤ď€¤ď€˜ ď€Ľď€œď€”ď€žď€€ď€˘ď€Ąď€œ ď€Ľď€€ď€Ąď€™ď€€ď€¤ď€”ď€žď€˜ď€€ď€?ď€œď€Ľď€€ď€Ľď€Ąď€€ď€˜ ď€¤ď€Śď€Łď€˜ď€€ď€Ľď€›ď€˜ď€Šď€€ď€&#x;ď€?ď€˜ď€Ľď€€ď€&#x;ď€˜ď€Łď€–ď€›ď€” ď€—ď€œď€¤ď€˜ď€€ď€”ď€¤ď€€ď€˜ď€™ď€™ď€˜ď€–ď€Ľď€œď€§ď€˜ď€žď€Šď€€ď€”ď€¤ď€€ď€˘ď€Ąď€¤ď€¤ď€œď€•ď€žď€˜ď€€ď€œ ď€€ď€†ď€„ď€…ď€‡ď€ƒď€€ď€€
In the current tough economic climate it’s argued that point of sale and effective retail marketing is more important than ever before, as retailers compete to encourage consumers into their stores and spend their hard DEBRA JAMIESON earned cash. But with parents in the UK spending £736m on uniforms, stationery, sportswear and school books in 2011*, there is opportunity for retailers in the school sector. Statistics from POPAI (an information source for brand marketers, retailers, producers and suppliers) show marketers only have 0.9 seconds to convince shoppers to see their promotional displays, and when there could be thousands of displays – big and small, in a single store – retailers must think carefully about how to effectively grab the shopper’s attention. The Back to School market in 2012 was huge, and with more than half of parents saying they feel under pressure to spend more each year*, it is a great marketing opportunity for retailers up and down the country. However, this pressure on spending means that customers need to feel that the goods they are buying are good value for money, and this needs to be communicated effectively from the outset, or a consumer is not going to enter the store. The Point of Sale kit Independent retailers, supermarkets, department stores and stationers are all competing in the Back to School marketplace. UK Point of Sale, therefore, recommends its customers should create a point of sale kit to reflect their USP. Retailers can then promote their products to the huge number of consumers looking to purchase multiple items throughout the year, but particularly at the start of new terms. The point of sale kit will often include flexible items such as shelf talkers,
flexible wallets and snap frames, which help to drive footfall, whilst being easy to update with new offers or prices. Outdoor Point of Sale The retail market is highly competitive at the moment, with price and offers often being top of many consumers’ priorities. Price promotions need to stand out from the crowd, with outdoor point of sale such as ‘A’ boards being a popular way to draw people into the store. Point of sale items that focus on eye-catching visuals also prove to be a successful way to drive parents and children into the store, therefore, poster holders can provide an attractive way of displaying offers. Utilising your space Independent retailers can vary in size but whether big or small, point of sale can make a real difference to your store in 2013. For those with minimal space, consider using poster holders to merchandise the walls, shelf wobblers to give a specific product the wow-factor, or when it comes to clothes, use simple display wallets. If there is more space to play with, window displays can serve as a great way to entice shoppers from the pavement into the store. Furthermore, showcard stands can effectively display larger items or advertise services offered in-store, for example shoe-fitting. Although point of sale is an excellent way to enhance footfall and drive sales, one of the most important things for retailers to remember is to take care of their point of sale products; nothing is more off-putting than seeing dreary promotional posters stuck to the wall using sticky tape or an old worn and torn “A� board sat outside the front of the store looking unloved. Point of sale should look clean, streamlined and, most importantly, professionally consistent to draw customers in. This can easily be achieved by investing in new point of sale materials and print. First impressions are often the “deal breaker� so make the most of your store’s appearance in the upcoming months.
ď€ƒď€…ď€‚ď€†ď€‡ď€„ď€ ď€ˆď€ƒď€†ď€…ď€€ ď€?ď€?ď€–ď€§ď€€ď€—ď€šď€šď€Łď€€ď€˘ď€–ď€Łď€Šď€›ď€–ď€˜ď€¨ď€Šď€Śď€žď€Łď€œď€€ď€Ľď€¤ď€žď€Łď€¨ď€€ď€¤ď€› ď€§ď€–ď€Ąď€šď€€ď€Ľď€Śď€¤ď€™ď€Šď€˜ď€¨ď€§ď€€ď€›ď€¤ď€Śď€€ď€–ď€Ąď€˘ď€¤ď€§ď€¨ď€€ď€‡ď€Šď€€ď€Źď€šď€–ď€Śď€§ď€€ď€–ď€Łď€™ď€€ď€žď€§ ď€˜ď€¤ď€Łď€¨ď€žď€Łď€Šď€–ď€Ąď€Ąď€Źď€€ď€–ď€™ď€–ď€Ľď€¨ď€žď€Łď€œď€€ď€¨ď€¤ď€€ď€˜ď€?ď€–ď€Łď€œď€žď€Łď€œď€€ď€˘ď€–ď€Ś  ď€?ď€šď€Łď€€ď€žď€¨ď€€ď€˜ď€¤ď€˘ď€šď€§ď€€ď€¨ď€¤ď€€ď€Ťď€¤ď€Ś ď€žď€Łď€œď€€ď€Ťď€žď€¨ď€?  ď€?ď€šď€žď€Śď€€ď€¤ď€›ď€›ď€šď€Śď€§ď€ƒď€€ď€? ď€§ď€šď€Ąď€Ąď€žď€Łď€œď€€ď€Ľď€Śď€¤ď€™ď€Šď€˜ď€¨ď€§ď€€ď€žď€Łď€˜ď€Ąď€Šď€™ď€šď€€ď€–ď€˜ď€Śď€Źď€Ąď€žď€˜ď€€ď€›ď€Śď€šď€šď€‚ ď€§ď€¨ď€–ď€Łď€™ď€žď€Łď€œď€€ď€Ľď€¤ď€§ď€¨ď€šď€Śď€€ď€?ď€¤ď€Ąď€™ď€šď€Śď€§ď€€ď€–ď€Łď€™ď€€ď€§ď€Łď€–ď€Ľď€€ď€›ď€Śď€–ď€˘ď€šď€§ď€ƒ ď€? ď€Şď€žď€§ď€žď€¨ď€€ď€Ťď€Ťď€Ťď€ƒď€Š ď€Ľď€¤ď€§ď€ƒď€˜ď€¤ď€˘ď€€ď€¤ď€Śď€€ď€˜ď€–ď€Ąď€Ąď€€ď€…ď€†ď€‹ď€†ď€€ď€‰ď€ˆď€†ď€€ď€‰ď€‰ď€…ď€…ď€ƒ ď€? ď€?ď€¨ď€¨ď€Ľď€Œď€„ď€„ď€¨ď€Ťď€žď€¨ď€¨ď€šď€Śď€ƒď€˜ď€¤ď€˘ď€„ď€•ď€?ď€?ď€&#x;ď€? ď€˜ď€¤ď€˘ď€Ľď€–ď€Łď€Źď€€ď€¤ď€Łď€€ď€Žď€–ď€˜ď€šď€—ď€¤ď€¤  ď€?ď€¨ď€¨ď€Ľď€Œď€„ď€„ď€Ťď€Ťď€Ťď€ƒď€›ď€–ď€˜ď€šď€—ď€¤ď€¤ ď€ƒď€˜ď€¤ď€˘ď€„ď€•ď€?ď€’ď€‘ď€“ď€ƒď€€ ď€ ď€“ď€¤ď€Šď€Śď€˜ď€šď€Œ ď€?ď€¨ď€¨ď€Ľď€Œď€„ď€„ď€Ťď€Ťď€Ťď€ƒď€œď€Šď€–ď€Śď€™ď€žď€–ď€Łď€ƒď€˜ď€¤ď€ƒď€Š ď€„ď€˘ď€¤ď€Łď€šď€Źď€„ď€—ď€Ąď€¤ď€œď€„ď€‡ď€…ď€†ď€†ď€„ ď€–ď€Šď€œď€„ď€‡ď€‹ď€„ď€—ď€–ď€˜ ď€‚ď€¨ď€¤ď€‚ď€§ď€˜ď€?ď€¤ď€¤ď€Ąď€‚ď€Ľď€–ď€Śď€šď€Łď€¨ď€§ď€‚ď€§ď€˜ď€?
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ď€œď€Šď€€ď€Źď€Ž  ď€&#x;ď€? ď€„ď€Šď€Šď€€ď€‚ď€‡ď€ƒď€ˆď€Šď€Žď€Šď€€ď€Žď€Šď€Œď€‡ď€Œď€? ď€&#x;ď€?ď€&#x;ď€ď€Łď€… ď€ď€Ľď€Šď€¨ď€Źď€†ď€Ąď€Šď€§
0: 1880 Club 02893 327772 www.1880club.com A: Alma Llenas 07971 232082 www.almallenas.com : Angulus 07855 509069 www.angulus.dk : Aravore 020 8347 5752 www.aravore.com : Auraley 07979 154185 www.auraley.com B: BabinĂŠ BB 0034 954828159 www.babinebebe.es : Beauty & the Bib 020 8293 0529 www.beautyandthebib.com : Bebemoo 020 8947 7250 www.josoblu.co.uk : Billieblush 020 8964 8605 www.groupecwf.com : Blue Max Banner 0845 2300 888 www.bluemaxbanner.co.uk : BĂłboli 01772 603912 www.boboli.es : Bobux 07769 177865 www.bobux.co.uk : Bonnie Baby 01273 227779 www.bonniebaby.co.uk : Bulle De BB 0033 442469212 www.bulledebb.com C: Catimini 0033 0148019977 www.catimini.com : Childs Farm 01264 736772 www.childsfarm.com : Corby Tindersticks 07834 270320 www.corbytindersticks.com : Criminal Damage 020 7247 0089 www.criminaldamage.co.uk : Crocs 0808 101 3890 www.crocs.co.uk D: Danco 020 7613 5076 www.dancofootwear.com : David Luke 0161 272 7474 www.davidluke.com : Deux Par Deux 01772 603912 www.deuxpardeux.com : Dress Up by Design 01442 289898 www.travis.co.uk E: Emile et Rose 01392 677555 www.emile-et-rose.co.uk : Emma Levine 07720 677639 www.emmalevine.net : Ettel Bettel 0097 2522777271 www.ettelbettel.com F: Frugi 01326 572828 www.welovefrugi.com : Froy & Dind 07855 360384 www.coosagencies.com G: Gigi & Co 020 7722 9790 www.gigiancompany.co.uk : Gravel + Grass 07771 708789 www.gravelandgrass.com : Grubbies 07887 631217 www.grubbies.co.uk : Gymphlex 01507 523243 www.gymphlex.co.uk H: Hainsworth 0113 257 0391 www.hainsworth.co.uk : Hatley 020 7544 4833 www.hatleynature.com : Herschel Supply Co 020 7739 9988 www.herschelsupply.com I: Il Gufo 0039 0423951300 www.ilgufo.it : I Love Gorgeous 01748 822055 www.ilovegorgeous.co.uk : Indikidual 07882 178873 www.indikidual.tumblr.com : IsbjĂśrn of Sweden 07733 301345 www.isbjornofsweden.com J: Junk Food Clothing 020 3137 3503 www.junkfoodclothing.com K: Kate Mack 0015 105323269 www.biscottiandkatemack.com : Kicky Pants 0012 063477072 www.kickypants.com : Kidscase 07855 360384 www.kidscase.com : Kissy Kissy 01442 248099 www.kissykissyonline.com : Kite 01202 733222 www.kite-kids.co.uk L: Laylamay 01484 420705 www.laylamay-uk.co.uk : Lelli Kelly 0039 0583431219 www.lellikelly.it : Leopold & Livia 0046 768083084 www.leopoldandlivia.com : Lili Gaufrette 0151 722 7000 www.liligaufrette.com : Lilly + Sid 07789 397092 www.lillyandsid.com : Little Blue Zebra 01892 52087 www.littlebluezebra.com : Little Joule 01858 435261 www.joules.com : Little Ladies 0844 310 4949 www.legwearinternational.com : Little Misdress 020 7436 8332 www.Little-Mistress.co.uk : Little Troll 07821 319131 www.little-troll.co.uk : Lucy Moose 01337 827450 www.lucymoose.com : Lux Des Anges 0033 675230938 www.etsy.com/luxedesanges M: Mantis World 020 7224 8991 www.mantisworld.com : Marmalade & Mash 07850 897304 www.marmaladeandmash.co.uk : Mayoral 01277 227427 www.mayoral.com : Mibo 01273 208888 www.mibo.co.uk : Mini A Ture 020 7348 7316 www.miniature.dk : Mini Rodini 020 7148 6394 www.minirodini.com : Mischka Aoki 07872 163682 www.mischkaaoki.com : Miski Wawa 0034 660136705 www.miskiwawa.com : Mitty James 01442 289 898 www.travis.co.uk : Molo 07718 987756 www.molo-kids.com N: No Added Sugar 020 7226 2323 www.noaddedsugar.com : Noe Zoe 0049 1736843736 www.noe-zoe.com O: Organic Babies 01403 740350 www.greenpeople.co.uk : Original Penguin 020 7291 7652 www.originalpenguin.com P: Paul Smith 0033 0148019977 www.paulsmith.co.uk : Pepe Jeans London 0207 3133800 www.pepejeans.com : Petit Bateau 020 7462 5770 www.petit-bateau.co.uk : Pointer 01451 850737 www.waalwearkids.com : Primigi 0039 0755028239 www.primigi.com : P'tit chic...De Paris 0033 143288710 www.ptit-chic-deparis.com : Country Kids 01883 740066 www.cksox.co.uk R: Rachel Riley 020 7935 7007 www.rachelriley.co.uk : Ricosta 0116 2597427 www.ricosta.co.uk : Ring A Rose 020 8947 7250 www.josoblu.co.uk : Roxy Girl 020 7392 4020 www.quiksilver-europe.com : Retail Assist 0115 853 3910 www.retail-assist.co.uk S: Sardina Baby 07947 211180 www.sardinababy.com : Sew Heart Felt 01367 244277 www.sewheartfelt.co.uk : Sierra Julian 020 3137 3502 www.sierrajulian.com : Skechers 01707 655955 www.skechers.co.uk : Soft Gallery 020 3137 3503 www. softgallery.dk : Stylesight 020 7613 6280 www.stylesight.com : Su Bach 020 7244 9096 www.subach.com : Superfit 07775 995547 www.superfit.at T: Textile Institute 0161 237 1188 www.textileinstitute.org : Their Nibs 020 7101 0351 www.theirnibs.com : The Textile Forum 020 7843 9496 www.textileforum.co.uk : Timberland 020 8964 8605 www.groupecwf.com : Time Machine 0013 057240013 www.timemachinekids.com : Tootsa MacGinty 07977 239817 www.tootsamacginty.com : Trutex 01200 421200 www.trutex.com : Tutu Du Monde 01935 826071 www.tutudumonde.com : Tyrrell Katz 020 7613 4616 www.tyrrellkatz.co.uk U: UGG 020 7016 2200 www.deckers.com : UK POS 0161 431 4400 www.ukpos.com : Umi 01953 851190 www.umishoes.com V: Villervalla 07725 038789 www.impkids.co.uk : Vivobarefoot 01458 449069 www.vivobarefoot.com W: Window Kit 01962 621686 www.window-kit.com X: XTI Kids 07720 550254 www.xtikids.es Y: Yumi Girls 020 8961 2299 www.yumidirect.co.uk Z: Zoobug 020 7251 8122 www.zoobug.com
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ACCESSORIES
ACCESSORIES
BABY & KIDS SHOES
HATS
CHILDRENSWEAR Hats • Gloves • Scarves Full catalogue available
Tel: 01923 210646 Fax: 01923 210647 Email: info@bullseyeinternation.co.uk
MANNEQUINS
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BABY & KIDS SHOES
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Soft leather shoes designed to give total comfort for little growing feet +44 (0)1495 311123 www.inch-blue.com
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January/February 2013
SCHOOLWEAR
SCHOOL TIES
WANTED
WILLIAM TURNER & SON
SSchool Sc cho ho o l T Ties ies & ie Accessories A ccesso ssorie ies
Schoolwear Scho Sc ho o lwea ho ar Accessories A Acc cce essor ssorie es
www.unicol-schoolwear.co.uk www .unicol-schoolwearr.co.uk Tel: T el: 0161 480 8582 sales@william-turner william-turner.co.uk r.co.uk
TIE & SCARF COMPANY SCHOOL TIES
SHOP WINDOW STICKERS
GIRLS’ CLOTHING
AGENTS’ REGISTER
SHOP HAIR ACCESSORIES Balloon Accessories See main advert under Accessories
LOLLIPOP, Quality Hair Accessories for School, Brownies & Ballet. Tel: 01494 447000 www.primrosemktg.co.uk
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January/February 2013
ď€Żď€€ď€”ď€ˆď€?ď€?ď€‘ď€Œď€€ď€“ď€’ď€?
ď€?ď€›ď€˘ď€™ď€Śď€§ď€€ď€Łď€šď€€ď€¨ď€œď€™ď€€ď€Šď€Łď€˘ď€˘ď€•ď€€ď€ ď€€ď€?ď€&#x;ď€ď€€ď€?ď€&#x;ď€?ď€Šď€¤ď€šď€™ď€Śď€€ď€—ď€œď€? ď€˜ď€Śď€™ď€˘ď€§ď€Ťď€™ď€•ď€Śď€€ď€—ď€Ł ď€?  ď€? ď€ď€€ď€šď€Łď€Śď€€ď€Šď€™ď€–ď€™ď€˘ď€œď€•ď€Ąď€§ď€„ ď€‹ď€•ď€§ď€œď€?ď€Łď€˘ď€€ď€˜ď€™ď€§ď€?ď€?ď€&#x;ď€?ď€Šď€¤ď€šď€™ď€Śď€€ď€œď€•ď€§ď€€ď€žď€Łď€?ď€˘ď€™ď€˜ď€€ď€šď€Łď€Śď€—ď€™ď€§ď€€ď€Ťď€?ď€¨ď€œď€€ď€Ąď€Łď€˜ď€™ ď€€ď€•ď€˘ď€˜ď€€ď€•ď€—ď€¨ď€Łď€Śď€€ď€Šď€Łď€˘ď€˘ď€•ď€€ď€ˆď€? ď€•ď€Šď€˘ď€—ď€œď€€ď€Šď€Łď€˘ď€˘ď€•ď€€ď€ ď€€ď€?ď€&#x;ď€ď€€ ď€?ď€&#x;ď€?ď€Šď€¤ď€šď€™ď€Śď€‚ď€€ď€¨ď€œď€™ď€€ ď€•ď€¨ď€™ď€§ď€¨ď€€ď€•ď€˜ď€˜ď€?ď€?ď€Łď€˘ď€€ď€¨ď€Łď€€ď€Šď€™ď€–ď€™ď€˘ď€œď€•ď€Ąď€§ď€Žď€€ď€˜ď€™ď€§ď€?ď€›ď€˘ď€™ď€Śď€€ď€—ď€œď€? ď€˜ď€Śď€™ď€˘ď€§ď€Ťď€™ď€•ď€Śď€€ď€¤ď€Łď€Śď€¨ď€šď€Ł ď€?ď€?ď€?ď€ď€€ď€?ď€˘ď€¨ď€Łď€€ď€—ď€œď€? ď€˜ď€Śď€™ď€˘ď€§ď€Ťď€™ď€•ď€Śď€‚ ď€¨ď€œď€™ď€€ď€˜ď€™ď€–ď€Šď€¨ď€€ď€—ď€Ł ď€?ď€? ď€§ď€€ď€•ď€›ď€™ď€˜ď€€ď€šď€Łď€Šď€Śď€€ď€¨ď€Łď€€ď€†ď€‡ď€€ď€ď€™ď€•ď€Śď€§ď€€ď€?ď€&#x;ď€ď€€ď€™ ď€™ď€Ąď€™ď€˘ď€¨ď€§ď€€ď€Łď€šď€€ď€¨ď€œď€™ď€€ď€Ąď€•ď€? ď€? ď€?ď€? ď€Šď€˜ď€?ď€? ď€?ď€˘ď€˘ď€™ď€˜ď€€ď€™ď€Ąď€–ď€Śď€Łď€?ď€˜ď€™ď€Śď€ď€‚ ď€Łď€Šď€Śď€€ď€•ď€˘ď€˜ď€€  ď€ď€€ď€•ď€€ď€˘ď€?ď€˘ď€™ď€ƒď€¤ď€?ď€?ď€Šď€¤ď€šď€™ď€Śď€€ď€•ď€˘ď€˜ď€€ď€ˆď€? ď€Śď€™ď€•ď€˜ď€ď€€ď€šď€? ď€?ď€?ď€˘ď€›ď€€ď€˜ď€™ď€§ď€? ď€?ď€˜ď€™ď€Śď€€ď€§ď€…ď€§ď€€ď€—ď€Ł ď€?ď€Łď€˘ď€€ď€˜ď€Šď€™ď€€ď€¨ď€Łď€€ ď€•ď€˘ď€˜ď€€ď€?ď€˘ď€€ď€Šď€™ď€–ď€™ď€˘ď€œď€•ď€Ąď€§ď€€ď€§ď€¨ď€Łď€Śď€™ď€§ď€€ď€?ď€?ď€•ď€Śď€—ď€œď€„ď€€
Laura Turner: What attracted you to join forces on the Donna & Markus by Markus Lupfer collection? Donna Air: Markus’ mainline jumpers inspired me, it’s such a fun brand and works so well for kids. As a busy working mum it was important to me that the range would be fun, stylish and affordable and something kids would think is really cool. I love the final result of this first collection. Markus Lupfer: I’ve been great friends with Donna for quite a few years so it was the perfect opportunity to work together; we were excited by the project. Fun and humour is central to the Markus Lupfer brand, so a collection for children was a natural next step for me. LT: What were the key considerations when designing for children? ML: Much like our Markus Lupfer range, we wanted to create a fun collection with a special feel. Markus Lupfer is easily translated into childrenswear. LT: How would you sum up the look of the collection? DA: Fun, cool, versatile and very wearable. ML: Bright colours and lots of sparkle. LT: What does the collection comprise? ML: Sequinned knitted jumpers, sweatshirts, T-shirts and leggings LT: What is your favourite piece from the debut collection? ML: The penguin jumper. DA: Mine is the I Love You sweatshirt. LT: Donna & Markus by Markus Lupfer is currently girlswear only – is boyswear an option going forward? ML: Boyswear is always an option but, with Donna’s daughter in mind, we wanted to start with the girls. DA: We are looking at boyswear but girlswear was the obvious place for us to start.
LT: Which other childrenswear brands do you admire? DA: The most recent brand I’ve stumbled across is Mini Rodini, I like it a lot. LT: Would you be interested in doing more childrenswear design? ML: Yes, definitely, I really enjoy it. It has been exciting introducing elements of my mainline collections to a new and much younger audience. DA: We do have plans for more ranges, and of course there will be new Donna & Markus styles coming through into Debenhams stores all the time. LT: Do you have a business mentor? DA: I’m fascinated by people who have succeeded in business, especially mothers. I have closely watched the likes of Jo Malone, Tamara Mellon and Tory Birch to name a few. I’m also fascinated by people who build incredible things from nothing. ML: There are a lot of people who I admire, but having my own business means I’ve had to learn the hard way.
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