CWB MAGAZINE JUNE/JULY 2013 by fashion buyers Ltd

ChildRenSweaR BuYeR: june/julY 2013 iSSue 82 cwb-online.co.uk £8.50

BuBBle london exclusive preview of the spring/summer 2014 show Setting up BaSe in kidS’ faShion independent store Base’s refocus on childrenswear Show inSight this season’s key uk and international exhibitions for the kids’ universe

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June/July 2013

REGULARS 05: Comment 06: News 08: NCWA 10: Open for Business Legal and business advice plus industry opinion 14: Retail Therapy Store profiles and retail news 16: Brands to Watch Editor’s pick of brands 43: Style Guide Flashes of neon 45: Laura Loves The coolest products for kids 58: Talking Point Heidi Klum

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FEATURES

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18: Setting up base in kids’ fashion Why independent men’s and children’s fashion retailer Base is refocusing on childrenswear 20: Stylesight: s/s 14 Fashion and design trend agency Stylesight’s four key looks for childrenswear this season

SCHOOLWEAR 49: News 50: Product focus Polo shirts 52: A chairman’s challenge Matthew Easter on his new role as Schoolwear Association chairman

22: Organic makes sense Jill Barker, original founder of Green Baby, on the UK launch of organic Fairtrade baby clothing and skincare brand Sense Organics 26: Bubble London s/s 14 A preview of what’s in store at this month’s Bubble London 38: S/s 14 show insight Our round-up of the key s/s 14 trade shows    

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16 & 17 June 2013 Business Design Centre, London

A great mix of childrenâ&#x20AC;&#x2122;s products A unique buying experience

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Photography: steven visneau, swvphoto.com

To register for tickets please visit bubblelondon.com

)5# #86,& June/July 2013

Through speaking to various retailers in the run-up to the s/s 14 exhibitions, one thing is very apparent – they are more focused than ever. There is no uncertainty in terms of knowing what their business needs this season. Whether it’s a budget increase or decrease, investment in new product sectors or cut-backs in others, the buying strategies all vary, but what they do have in common is they are more astutely tuned than ever in a bid to safeguard market share and best cater to their customers.

      

Many of you will be heading to Bubble London to do your buying this month, where, on 16-17 June at the Business Design Centre, Islington, a whole host of new and exciting brands will make their show debut alongside fundamental key returns. As always, the show has plenty of activities planned, including the Rising Star award for debut brands launching their first wholesale collection, the Look Who’s Talking business seminar programme, the CWB photo shoot and a networking drinks do after the first day of the show. All this and more can be found in our exclusive Bubble London preview on page 26. You can get the latest news and updates on other exhibitions for children’s fashion and associated product in our s/s 14 Show Insight on page 38.

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22. Meanwhile, Marc Granditer, MD of independent men’s and children’s fashion retailer Base, tells CWB why his company is phasing out menswear to concentrate solely on kidswear in our industry interview on page 18. In schoolwear, we have a product focus on polo shirts and Matthew Easter discusses his recently appointed role as the new chairman of the Schoolwear Association. Furthermore, we have the latest update on October’s edition of The Schoolwear Show, which has been inundated with interest for 2013, and is set to offer visitors its widest choice of product yet. The next issue of CWB magazine will be August/September. Until then, keep up-to-date with all the latest industry news at cwb-online.co.uk.

Laura Turner Editor

Also this issue, we speak to Jill Barker, founder of the former Green Baby brand, as she returns to the childrenswear sector to head up the UK arm of organic Fairtrade babywear and skincare brand Sense Organics in our feature on page

Editor Laura Turner laura@ras-publishing.com Contributors Isabella Griffiths isabella@ras-publishing.com Christina Williams christina@ras-publishing.com Victoria Jackson victoria@ras-publishing.com Sub editor Amanda Batley amanda@ras-publishing.com Designers Michael Podger mick@ras-publishing.com Clive Holloway clive@ras-publishing.com James Lindley james@ras-publishing.com Richard Boyle richard@ras-publishing.com Sales manager Helen Dodson helen@ras-publishing.com Subscriptions Lydia Bennett lydia.bennett@ite-exhibitions.com Production director Gill Brabham gill@ras-publishing.com Group sales director Lindsay Hoyes lindsay@ras-publishing.com Marketing director Stephanie Parker stephanie@moda-uk.co.uk Managing director Colette Tebbutt colette@ras-publishing.com Reprographics/printing Image Data Group Ltd 01482 652323

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CWB is a joint venture between RAS Publishing and the National Childrenswear Association.

A Buyer Series Fashion Business Publication CWB is a fashion business publication produced by RAS Publishing Ltd. Other titles include WWB and MWB. RAS Publishing is an ITE Group company.

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67 1&

June/July 2013

  Childrenswear independents could cash in on the baby shower boom according to a recent study of over 1,500 British females by VoucherCodes.co.uk, which revealed British women now spend £220m attending baby showers each year.

    The s/s 14 edition of Bubble London on 16-17 June at the Business Design Centre, Islington, is launching a new award for exhibitors. Rising Star, which replaces the show’s former Stand Out competition, will celebrate brands showing at Bubble for the first time and launching their debut wholesale collection, aiming to offer a platform to continue their start-up success while also recognising their efforts to date.

More than a quarter of baby shower guests have bought designer newborn gifts, with baby versions of Converse and Uggs noted as popular choices. One in 10 has purchased engraved baby jewellery as a gift, while one in seven has bought premium baby toiletries. Consequently, “baby gift lists” are on the rise, with one in eight expectant mothers creating one for shower guests to choose from, although one in five guests admits they resent buying from a gift list as it forces them to spend more than they intended.

      Selfridges has launched a new Marni Kidswear concept on the fourth floor of its London store, which houses the most comprehensive offer of Marni Kidswear in Europe. The interior concept, designed exclusively for Selfridges, showcases the collection for girls aged two to 12 years. Playful and retro–inspired, the line includes bold prints and bright colours, polka dot rain capes, striped jersey T-shirts and dresses. The response to the new concept has been hugely successful with Selfridges’ customers, particularly mums looking for directional fashion brands. “Since introducing Marni for s/s 13, it’s become one of our strongest-performing lines,” says Lynne Crook, Selfridges’ buying manager for kidswear.

A panel of industry experts will judge entries on their products and marketing, including branding, website, photography, press material and the presentation of their stand. The winner will be announced at the show on Sunday 16 June.

    The UK Fashion & Textile Association (UKFT) has reported a dramatic increase in funding for UK exporters to take part in key international trade shows. In the financial year 2013/4 and 2014/5, UKFT has received a commitment from UK Trade & Investment (UKTI) to almost double the amount of money available. Grants for European shows will increase from £1,000 to £1,500 per show, and exhibitors at key US shows will see grants almost double to £2,000. For shows in Europe and the US, UK SME companies will have a lifetime allocation of six grant supported shows. In addition, for shows in emerging markets such as China, Hong Kong and Russia, companies will be eligible for a further six grants and for these markets the grants will range from £2,500 to £3,000.

     Princes Risborough children’s store Gorgeous Giggles has won the Best Children’s Shop category in the inaugural Muddy Stilettos Awards, which celebrates creative businesses and places across Buckinghamshire and Oxfordshire. The awards are run by Muddy Stilettos, an online lifestyle magazine for Buckinghamshire and Oxfordshire. Locals in the area nominated and voted for their favourite independent businesses across Buckinghamshire and Oxfordshire in 20 categories. With over 10,000 nominations, 500 businesses and 5,000 votes, the awards were hotly contested. “We were overwhelmed by the support of our fantastic customers during the voting process,” says Mark Lowe, who co-owns Gorgeous Giggles with wife Helen Lowe. “A real sense of community spirit has been inspired by the Awards, and we are so proud that after two years we have achieved this level of customer support.” The Gorgeous Giggles store offers clothing from newborn to seven years, a christening range and a toy room. The business prides itself on its customer service and support of UK brands where possible.

    Kite, the planet-friendly childrenswear label for newborn to 11 years, has opened its first concession in the Horsham branch of the department store group Beales. Together with its strong ethical and environmental ethos, the brand has taken inspiration from the great outdoors, utilising recycled and natural materials throughout the shop fit to create an inspiring shopping environment for consumers. “Every garment Kite designs and makes is packed with original and thoughtful details, manufactured to the highest quality, and produced with the lowest environmental impact,” says Kite director Richard Spragg. “We have carried this thinking through into every element of our Horsham shop-fit and are thrilled with the results.”

June/July 2013

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        England’s first Fashion and Textiles Group Training Association has launched at the Textile Centre of Excellence in Huddersfield, West Yorkshire, in a bid to unite the fashion and textiles industry in a shared approach to high-quality training.

      

The employer-led network, funded by the National Apprenticeship Service and supported by Creative Skillset, will bring together employers with similar skills needs to benefit from economies of scale, identify possible funding opportunities, and develop joint approaches in skills development. It will also promote apprenticeships and forge links with schools to offer detailed career advice around the specific apprenticeship roles available.

UK childrenswear brands Kozi Kidz and Lilly + Sid have combined resources to open a joint flagship store in Shanghai this summer. Kozi Kids, who opened its first flagship in Beijing in 2012, identified Lilly + Sid as a complementary UK label to join its own in the Bejing store. Due to sales success, both brands will now headline the opening of the second flagship. “We’re delighted to be expanding the offer in conjunction with Lilly + Sid to better meet the appetite for British and European brands in the Chinese market,” says Kozi Kidz’ co-owner Tomas Torstensson. Lilly + Sid co-founder Imran Hassan adds, “Off-shore now accounts for over 50 per cent of our total sales. There has been an overwhelmingly positive reception from the Chinese consumer for British design.”

      John Lewis is set to recruit more than 100 apprentices for its 2013/2014 Retail Apprenticeship programme and will launch a new, market-leading Technology Apprenticeship scheme. Now in its second year, the one-year retail scheme focuses on young people and guarantees everyone who successfully completes the training will secure employment with the retailer. Apprentices are being recruited for 25 of the retailer’s 39 shops across the UK, including its flagship Oxford Street store. They will join the business in September based across a variety of selling departments in branches. Apprentices on the Technology scheme, meanwhile, will be based in John Lewis’ head office and will work with the retailer’s IT teams.

  

    Japanese childrenswear label Miki House is making its UK debut exclusively at Harrods. Offering a line of colourful mix-and-match clothing and accessories, the brand features playful and wearable designs such as coats, T-shirts, cotton leggings, footwear, backpacks and bibs. Many of the label’s items are made from supima cotton for extra softness while attention to detail includes exterior stitching for comfort.

     

Mousehouse is a newly launched wholesale and retail supplier of children’s gifts for newborn to 10 years. Offering limited-edition, boutique-style products, Mousehouse specialises in items with a focus on colour play and social interaction as well as those that provide cheerful inspiration for what children and parents need to furnish bedrooms and playrooms. Highlights include bookends, money boxes, height charts, soft toys, music boxes and stationery, which are designed around themes such as cars, pirates, princesses, flowers, robots and birds. First-time trade customers are required to register for an account online prior to ordering at www.mousehousegifts.co.uk. If in stock, delivery takes 48 hours.

              

Despite the slow pace of recovery at its core UK business, Mothercare recently reported a “better-than-expected” rise in full-year profits. The retailer saw an overall pre-tax profit of £8.3m for the year to April – up £1.6m on the previous year – despite a loss of £21.7m for the same period in its UK division. Mothercare is embarked upon a three-year turnaround plan spearheaded by new chief executive Simon Calver to reinvigorate its UK division, which makes up around 40 per cent of its overall business. The plan has already seen 56 store closures in the year to the end of March, while other stores are benefitting from Costa Coffee concessions and play areas, and includes a focus on online operation to compete with multimedia retailers in the domestic market.

             

         

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June/July 2013

) "()!&%(#%) ( #) $' )%"( &% ' &!) " ! $( # (&$) ##' &% ' EXECUTIVE DIRECTORâ&#x20AC;&#x2122;S COMMENT: The news in the recent Budget announcement that National Insurance will fall by ÂŁ2,000 for employers from April 2014 has to be welcomed. With many independent retailers only employing one or two people this is a relief and, for those contemplating opening a shop, an incentive. There are, however, many other areas in which the government could intervene to help the high street, manufacturing and small businesses. At the annual meeting of NCWAâ&#x20AC;&#x2122;s agents in April, there was a discussion on the issue of parking. While it was acknowledged that the objectives of parking control in the centre of a large city are very different from those in a small market town, there was universal condemnation of those Councils that seem to view motorists as some sort of cash cow and appear to have no interest in the fate of their retailers. Not only may parking charges be high, but penalties for overstaying oneâ&#x20AC;&#x2122;s welcome (or worse, retrieving oneâ&#x20AC;&#x2122;s car) may be a disincentive.

BOBBY & BELLA

ď&#x20AC;&#x161;ď&#x20AC;Ąď&#x20AC;Ś ď&#x20AC;Ľď&#x20AC;Śď&#x20AC;Ąď&#x20AC;¤ď&#x20AC;&#x2014;

Bawtry, Doncaster DN10 6JQ Doncaster childrenâ&#x20AC;&#x2122;s clothing and gift boutique Bobby & Bella is embarking on a rather innovative means of promotion this summer. Owner Natalie Sutherland, who stocks brands such as Scotch Shrunk, Râ&#x20AC;&#x2122;Belle, Gant, Mayoral, Imps & Elfs and Deux Par Deux, is attending the Wychwood Festival in Cheltenham to host a pop-up shop inside a branded dome tent featuring a shopping area, chill-out zone and a kidsâ&#x20AC;&#x2122; play area. Sutherland plans to roll out the strategy to other family festivals next year. www.bobbyandbella.com

The fact that business rates go to central government before they are redistributed to local authorities under a complicated formula surely does not make those authorities feel disconnected from local business. What possible reason can be there for anyone to want to see high streets with boarded-up shops? Having written to the Secretary of State for Business, Innovation & Skills, Rt Hon Vince Cable MP, before the Budget, NCWA will be continuing to lobby those government departments that can make a difference, including the department for communities and local government. The days of antipathy to internet retailers have largely gone, with many, if not most, bricks-and-mortar retailers using an internet site to attract customers to their shop as well as a valuable selling tool in its own right. Setting up a website may well be the easy part, but letting potential consumers know of your website is more of a challenge. The seminar recently organised by NCWA on Search Engine Optimisation (SEO), at which expert Creare made a presentation, gave a number of clues as to what may be done to get your website on the front page of Google, or any other search engine. Interestingly, being able to link your website to the NCWA one helps give it â&#x20AC;&#x153;credibilityâ&#x20AC;? and thus push it up the pages, so do not forget your free page on the NCWA website and that you can link it to your own website. Finally, the next time I shall see many of you will be at the June edition of Bubble on 16-17 June at the Business Design Centre in Islington, London. Do come and visit NCWA on its stand in the Gallery. You will be made most welcome, whether you are a member or non-member. Elizabeth Fox, NCWA executive director NCWA is based at 3 Queen Square, Bloomsbury, London WC1N 3AR Tel: 020 7843 9488 Fax: 020 7843 9478 Email: enquiries@ncwa.co.uk Visit: www.ncwa.co.uk NCWA Council: Chairman SHARON BEARDSWORTH Emile et Rose Manufacturer Vice Chairman DAVID HULL Agent Imm Past Chairman DAVID BURGESS David Luke Ltd Manufacturer Treasurer COLIN WILSON

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Council Members: NUALA MCKENNA Nuala McKenna Agencies Agent DIANE SHAW Agent SARAH TAYLOR Agent RAY WILLIAMS Agent HANNAH MCHALICK Oh Baby London Manufacturer MALCOLM TRAVIS Travis Designs Manufacturer JO PERSECHINO Antz In Yer Pantz Retailer JANETTE REED Cotswold Kids Retailer VIRGINIA ROSS Pollyanna Retailer President: KEN SCATES Marketing and sourcing consultant Vice Presidents: LESLEY FALLON Retail consultant JACKIE COOK Retail consultant Executive Director: ELIZABETH FOX

ď&#x20AC;Šď&#x20AC;&#x2014;ď&#x20AC;&#x201D; ď&#x20AC;Šď&#x20AC;&#x201C;ď&#x20AC;Śď&#x20AC;&#x2022;ď&#x20AC;&#x161;

SWEETPEA With the tag line â&#x20AC;&#x153;stylish, simple fashion from 0-6â&#x20AC;?, Sweetpea is designed to be clean and clear, allowing the product to be king and the customer journey easy. The website launched in 2011 with a blog â&#x20AC;&#x201C; a pre-launch strategy to build an online presence and subscriber database before introducing a transactional element to trading last summer. Offering a boutique feel without the â&#x20AC;&#x153;designer price tagsâ&#x20AC;? â&#x20AC;&#x201C; nothing on the website is over ÂŁ50 â&#x20AC;&#x201C; the website stocks brands such as FUB, Milibe, Aya Naya, Tappa Nakki and Pure Baby. www.shopatsweetpea.com

& () ' $) ' ()"(&$ â&#x20AC;˘ Membership is open to everyone involved in the British childrenswear industry. â&#x20AC;˘ Associate membership, open to non-British organisations, is now available. â&#x20AC;˘ Membership costs from ÂŁ85.

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June/July 2013

   Distributed in the UK by Finest For Baby, Dutch brand Bam Bam is introducing a number of new products to its contemporary range of baby gifts and accessories for newborn to one year.

    

Highlights include The Towel and slipper set, comprising a 100 per cent pure cotton hooded towel with small hotel slippers to match and gift packaged to target baby gift buyers. The Royal Tuttle, meanwhile, is a new plush comforter with crown detail, which again, is also boxed for gift appeal.

   

Children’s soft leather shoe and bootie brand Star Child has introduced a 70s David Bowie inspired baby and kids’ shoe design.

Miranda is a newly registered NCWA brand and, with the added visibility in the UK via its agent, it has seen sales double in the last year.

Taking inspiration from the Victoria and Albert Bowie retrospective exhibition, Starchild designer Janet Middleton created her own take on the Bowie theme. The result is a limited-edition, Aladdin Sane style blue and red flash logo shoe.

Miranda is a Spanish, family run business that designs and manufactures premium childrenswear for newborn to 16 years of age. Founded in 1985, it has a strong foothold in its domestic market, aided by a 83-shop franchise network, and has now, in response to demand, expanded its reach to Saudi Arabia and Slovakia, with Israel, Qatar and Georgia set to follow.

Each pair of Starchild shoes is handmade in England in a traditional shoe factory. The natural soft leather uppers of the shoes allow children’s feet to breathe and grow naturally, with other key design features including non-skid suede soles and elasticated ankles to ensure the shoes stay firmly on a child’s feet.

      South African childrenswear label Hooligans Kids Clothing, which is distributed in the UK by Merry Go Round UK, now has full Fairtrade status, awarded by the World Fair Trade Organisation (WFTO). This status not only covers the Fairtrade cotton used by the brand but also the production, working practices and labour conditions it adopts, such as supporting its workers and the local community in Durban, South Africa, with health and welfare and by using worker co-operatives.

    Spanish childrenswear brand Tutto Piccolo has opened a flagship store in Hong Kong at Grand Century Palace shopping Mall in the region of Mong-Kok. After the consolidation of European markets – the UK and Italy being the most important – and launching Spanish franchises in cities such as Madrid and Bilbao, the company strategy is now focused on the Asian and South American markets, where own-brand stores have opened in Kuwait and Peru. Today, Tutto Piccolo group distributes in 50 countries worldwide and its export turnover has increased up to 60 per cent of its global business.

Hooligans Kids Clothing collections, which feature an abundance of African animal motifs and prints, are available year-round for children from newborn to seven years.

  

            

   At this season’s editions of Pitti Bimbo in Florence and Bubble in London, Cad Modelling Ergonomics will present its solutions to produce garments on real anatomies and to guarantee the best fit standards. Backed by 40 years in the fashion business and with over 400 customers worldwide, the company’s patented products and services are based on a vast anthropometric database collected over time on an international level as well as constant research development. It offers a wide range of anthropometrical Mannequins (Formax) and Heads (Formhead) based on average body measurements allowing garments to be developed in real life volumes and sizes and assure advanced levels of fit, comfort and look.

        

        

â&#x2013;

June/July 2013

ď ?ď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;Źď&#x20AC;Ş ď&#x20AC;Ľď&#x20AC;&#x153;ď&#x20AC;Şď&#x20AC;Şď&#x20AC;&#x20AC;ď ?

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8 /+/3 : 0: *03 '/17 0 *77 73+ Given todayâ&#x20AC;&#x2122;s economic pressures on businesses, thoughts by franchisors about ending franchises are entirely understandable and natural. Unlike the lobster that enters the pot, franchisors should have at least one eye to the future as to when it may suit the franchisor to exit the franchise relationship. In order to get to the exit, the starting point is to look at the franchise agreement. Hopefully it is in writing. However, it does not have to be â&#x20AC;&#x201C; a franchise could have been granted orally or (very unlikely) by conduct. If it is in writing, what does it say about ending the relationship? The key provisions are likely to be: â&#x20AC;˘ The term or duration. Often a period of notice is to be given. But be careful â&#x20AC;&#x201C; does the franchise agreement require that notice can only be given at particular times. For example, at the end of a calendar year? Alternatively, does the agreement specify that notice must be given so as to expire on a particular date? These are important issues if a claim for damages for failure to give proper notice is to be avoided.

â&#x20AC;˘ Performance. Hopefully, when the franchise agreement was written you specified what you required the franchisee to do by way of performance. Hopefully, too, you have been monitoring the franchiseeâ&#x20AC;&#x2122;s performance in order to avoid any argument that you have waived your rights if the franchisee has been underperforming. Do the provisions in the franchise agreement that are concerned with performance enable you to manage out the franchisee? If so, thought needs to be given. First, as to how to do it! Second, as to over what period of time it may happen. This can be important when weighing up the urgency for you to end the franchise as against the cost of doing so as against the plans that you need to make to replace the franchise with an operation which you own. â&#x20AC;˘ Events of termination. Put bluntly, has the franchisee committed an event of termination? If so, does the franchise agreement require that the franchisee be given a period of time in which to remedy the breach? Alternatively, is the breach of such a nature that it is incapable of remedy? Following on from these questions, it is necessary to consider whether the breach gives rise to a claim for damages or if it brings the agreement to an end. â&#x20AC;˘ Consequences of termination. Hopefully the franchise agreement is clear as to what are the consequences of termination. What steps have to be taken by the franchisee to close down or, better still, transfer the franchise to you? The provisions setting out the consequences of termination should also set out your rights. In particular, whether you can require the franchisee to sell the franchise to you and on what terms. The franchise agreement can also be expected to set out what is to happen after the franchise agreement has ended in terms of the ability of the ex-franchisee to compete with you. However, it is at this point that things can become

interesting from a legal perspective following a very recent decision by the European Court. The European Court was asked to consider a non-compete restriction on the franchisee in a franchise agreement which had been terminated by the franchisee. The restriction was stated to last for one year following termination and prevented the franchisee from competing with the franchisor in any part of the territory that had been covered by the franchise agreement. Following termination the franchisor tried to enforce the restriction. However, the Spanish court which was asked to issue an enforcement order was concerned as to whether the restriction was enforceable under EU law. In this respect the starting point is to consider whether the restriction is permitted by the EU regulation which exempts franchise agreements under EU competition law. The EU regulation refers to a restriction limited to â&#x20AC;&#x153;the premises and land from which the buyer [franchisee] has operated during the contract period.â&#x20AC;? Unsurprisingly the court was concerned with the meaning of â&#x20AC;&#x153;premises and landâ&#x20AC;?. Was the phrase to be interpreted to include the territory granted under the franchise agreement? Or was it to be interpreted literally as being the place or physical space from which the franchisee had operated the franchise? In view of the purpose of the EU regulation, the European Court gave a literal interpretation and rejected the argument that the restriction applied to the whole of the territory. As a result, the ex-franchisee was not restricted from competing with the franchisor in the territory. It follows that you are absolutely right to think about what is best for your business given your feelings about your franchisee. But it is also right to give thought as to how you exit the relationship and what may follow it. ÂŠ Fox Williams LLP 2013

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June/July 2013

 

       www.buttonnose.co.uk

       

      

www.treehousechildrens wear.co.uk

Which childrenswear shows are you attending to do your s/s 14 buying? — This season we will be visiting Bubble London; we like to visit Pitti Bimbo in Florence during January for the winter buying season, as we always have a better selling season during the winter. Is your budget the same as s/s 13? — No, we will be reducing our budget for summer 2014. The weather this season has really affected trade, and people have been very wary about buying this summer. So, it has definitely made us reconsider our budget for next year. What has been selling well for you so far this s/s season? — Our cheaper brands such as Mayoral are doing exceptionally well; it is definitely a reflection on the current climate and people not wanting to pay as much for their children’s summer clothes as the season is so short and the weather so poor. We are, however, also doing well on some of our higher-end brands such as Monnalisa, too. This is one of the few brands where we will be increasing our budget. Is there anything you will be cutting back on? — It seems to be our mid-priced brands that we are struggling with and this is something I will be looking at changing going forward. Are you open to taking on new fashion labels for s/s 14? — Yes, we will be introducing a couple of new brands to Button Nose next year.

Which trade shows will you attend for s/s 14? — The trade shows we choose to visit must have a good range of brands to be worth the travel; Bubble London has been successful for us and we’ll continue to attend. We’re also visiting Spring Fair International in Birmingham and Harrogate Nursery Fair in 2013/14 to increase our toy and gift areas. As a new retailer, we want our business to stock some safe brands that attract customers because of quality, price and popularity, but also take risks on some exciting, new brands, to introduce to our customers. Is your budget the same as s/s 13? — Our business is very much in growth phase, having been open for 12 months. Each season has seen an increase in budget and we would anticipate a further increase for 2014. Allocation of budget spend will absolutely change as we learn about how our customers spend their money. As an all-round children’s business, we have a large shoe department, clothing up to age nine, books and toys, plus we run a hairdressing service in-store. With 12 months’ data to analyse, we’re making adjustments in our buying to meet the demand of each department. Are there any product areas you will be buying into more heavily or cutting back on? — The smallest area of our store is the books, toys and gift department, and it is the area we want to focus on in 2014 – wooden, educational and unique toy brands that look colourful on the shelves. We are also interested in brands that offer unisex clothing and footwear as we have a large proportion of customers avoiding gender-specific colours. We don’t have plans to cut back anywhere, however we will be careful about how we spend. As a new business in the current climate, we have to be cautious about spending our budget up front with pre-orders. We want to work with suppliers that we can pre-order a selection of products with and then top up throughout the season. There is no place for the retailers to take all the risks and none for the suppliers – we have to work together.

Where will you do your s/s 14 buying? — Bubble London, as we champion the very best in British product design. Our vision is simple – to be known for selling original, handpicked British children's clothes, offering the very best in quality and value. We have grown our stable of brands by a third in the past 12 months so we are looking at an increased level of investment. This is all based on customer feedback and sales. We’re open to change, we listen to customers and we take action. Are there any product areas you will be buying into more heavily? — We will continue to buy all-year-round collections, statement classics, stylish trends and easy-to-wear everyday clothes for active kids. We are also keen to build on new baby gifting, toys and gifts. Organic is another growth area for our brand. High-fashion, seasonal and expensive designer childrenswear, however, is not for us. Are you open to taking on new fashion labels for s/s 14? — Yes, we pride ourselves on being brave and having the confidence to explore new territory. Customer feedback is at the very heart of our brand, so we want our customers to choose IndiaCoco because of our outstanding customer service, and the warmth, passion and commitment that shines through in everything we do. Developing positive working relationships with our brands is very important so we can grow together and build on our key working values; chemistry, integrity and openness.

For more industry opinion visit cwb-online.co.uk

Early Days, Baby Shoes for all Occasions Hand made in the UK since 1952 Early Days manufacture a shoe for every occasion. See the complete range of over 80 styles at Bubble, 16th - 17th June Stand number A61 For our latest catalogue or more information please contact: Early Days 15 b Mandervell Rd, Oadby, Leicester, LE2 5LQ Tel: 01162 716944 Email: sales@earlydays.ltd.uk

â&#x2013;

June/July 2013

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COOTCHIE-COO County Arcade, Victoria Quarter, Leeds Cootchie-Coo is a newly established childrenswear boutique belonging to Mummy-turned-entrepreneur Charlotte Oldroyd. Located in Leedsâ&#x20AC;&#x2122; Victoria Quarter, the store opened its doors in April following the success of Cootchie-coo.com, and presents clothing and accessories from brands such as Toffee Moon, Bonnie Baby, Lilly + Sid, Hatley, No Added Sugar, Mini A Ture, Silvian Heach, Beauty & the Bib and Bam Bam. For a point of difference, the retailer has also partnered with luxury wedding dress designer Anita Massarella, who has created a range of childrenswear to be sold exclusively in Cootchie-Coo. Oldroyd wanted the design of the shop to be chic, welcoming and accessible. She has achieved this with sleek branding, point-of-sale material and a vibrant window display together with a fit-out allowing easy manoeuvre of pushchairs. Furthermore, by not having a till area, there are no barriers between staff and customers. www.cootchie-coo.com

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June/July 2013

 

LA COQUETA Hampstead, London Celia Muñoz is the owner of La Coqueta, a new childrenswear shop in London’s Hampstead that specialises exclusively in children’s clothing produced in Spain. Carrying the La Coqueta own-brand for newborn to six years, the range consists of timeless, vintage-inspired designs. The clothing is complemented by over 65 different colours of classic children’s leather shoes as well as hosiery from Condor. Plans for the business include developing online and opening more stores within the M25. www.lacoquetakids.com

ORYGYNS Marlow, Buckinghamshire Marlow is the second shop in the Orygyns business, with the first store being located – and well-established – in Tring, Hertfordshire. The Marlow branch, which opened in March, carries clothing from brands such as Absorba, Kissy Kissy, Hatley and Joules, as well as footwear, educational and fun toys and gifts for boys and girls aged newborn to 14 years. www.orygynsfashion.com



  This month, British childrenswear brand David Charles, which specialises in partywear and special occasion dresses, is opening its first shop in St Petersburg. The standalone store will stock the label’s entire collection and follows the opening of a second David Charles shop in Shanghai.

MONKEY MCCOY

 

Children’s online boutique Monkey McCoy launched in 2005 but received a full re-style in 2010, which saw a wave of new designers coming on board. The website offers a mix of fashion for kids up to 10 years of age as well as footwear, accessories, toys and gifts from brands such as Mini Rodini, Beau Loves, Indikidual, Molo, Lilly + Sid, Funky Legs and Poco Nido. Customers can join the Monkey McCoy Club for added extras such as special offers and newsletters. www.monkeymccoy.co.uk

  LittleHanbury.co.uk is a new website dedicated to boys’ fashion and accessories. While providing complete outfits and accessories for boys from labels such as Esp No 1, La Loi, Indikidual, Imps & Elfs, Superga and Nico Nico, there are also a number of unisex pieces available, which can cater for girls, too.

  INDIACOCO CELEBRATES FIRST BIRTHDAY

CASABU AIMING HIGH

SELFRIDGES OFFERS CLICK & COLLECT

             

            

            For more retail news visit cwb-online.co.uk

â&#x2013;

June/July 2013

ď ?ď&#x20AC;&#x20AC;ď&#x20AC;&#x153;ď&#x20AC;&#x203A; ď&#x20AC;Ťď&#x20AC;Śď&#x20AC;Šď &#x152;ď&#x20AC;Şď&#x20AC;&#x20AC;ď&#x20AC;§ ď&#x20AC;&#x161;ď&#x20AC;˘ď&#x20AC;&#x20AC;ď ?

%-46 9

ď&#x20AC;&#x161;ď&#x20AC;Žď&#x20AC;&#x2122;ď&#x20AC;&#x20AC;ď&#x20AC;śď&#x20AC;ľď&#x20AC;şď &#x2026;ď &#x20AC;ď &#x192;ď&#x20AC;&#x20AC;ď&#x20AC;Łď&#x20AC;˛ď &#x2020;ď &#x192;ď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;Ťď &#x2020;ď &#x192;ď&#x20AC;żď&#x20AC;śď &#x192;ď&#x20AC;&#x20AC;ď &#x201E;ď&#x20AC;śď&#x20AC;˝ď&#x20AC;śď&#x20AC;´ď &#x2026;ď &#x201E;ď&#x20AC;&#x20AC;ď &#x2026;ď&#x20AC;šď&#x20AC;śď&#x20AC;&#x20AC;ď&#x20AC;žď &#x2020;ď &#x201E;ď &#x2026;ď&#x20AC;&#x2021;ď&#x20AC;šď&#x20AC;˛ď &#x2021;ď&#x20AC;śď&#x20AC;&#x20AC; ď&#x20AC;´ď &#x20AC;ď&#x20AC;˝ď&#x20AC;˝ď&#x20AC;śď&#x20AC;´ď &#x2026;ď&#x20AC;şď &#x20AC;ď&#x20AC;żď &#x201E;ď&#x20AC;&#x20AC;ď &#x2026;ď &#x20AC;ď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;śď &#x2026;ď&#x20AC;&#x20AC;ď&#x20AC;şď&#x20AC;żď&#x20AC;&#x2021;ď &#x201E;ď &#x2026;ď &#x20AC;ď &#x192;ď&#x20AC;śď&#x20AC;&#x2C6;ď&#x20AC;&#x20AC;

01: BOBO CHOSES

02: GRO COMPANY

Represented in the UK by Vida Kids, Spanish label Bobo Choses is available for boys and girls aged three to six months up to 10 years. The offer includes comfortable organic cotton T-shirts, colourful sweaters, tracksuits, accessories and home interiors. The focus of each collection, which typically comprises 170 pieces featuring various prints and colourways, is to combine simple shapes with hand-drawn illustrations. Wholesale prices Â¤20-Â¤150. www.bobochoses.com

Established in Denmark in 2004 and represented in the UK by Little Icons, Gro Company offers comfortable, playful and contemporary clothing for 0-10 years using organic cotton, fine woven cord and cashmere. In 2011, the brand launched Sprout for eight to 14 years. Dance is a key theme for girls, shown in billowing skirts and ballet tops, while soft trousers and printed sweats offer boys a relaxed look. Wholesale prices Â¤10-Â¤30. www.grocompany.dk

03: SOFIA COUTURE

04: BABY COCO BELLEA

05: WHAT MOTHER MADE

Launched in 2011, London label Sofia Couture offers handmade headbands suitable for girls aged newborn to six years, with over 100 different designs available. Each headband is handmade on a stretch elasticated band, with styles ranging from everyday through to a striking ostrich feather design and from small to large in size. New additions to the collection include greeting cards and childrenâ&#x20AC;&#x2122;s clothing. Wholesale prices ÂŁ4-ÂŁ10. www.sofiacouture.co.uk

Established this year, UK girlswear brand Baby CoCo Bellea offers ready-to-wear garments ranging from casual, machine-washable daywear to partywear together with a couture collection. Available for 0-14 years, the offer includes couture romper suits, party couture, princesswear, festivalwear, luxe couture, daywear, winter couture and accessories, which include items such as hair pieces, wings, satin gloves, lace leg warmers, brooches and footwear. Wholesale prices ÂŁ6-ÂŁ400. www.babycocobellea.com

Currently in its third season, British label What Mother Made caters for boys and girls aged newborn to eight years and combines traditional British design with contemporary fabrics and prints. All of the garments are handmade and produced from start to finish in the UK, with key pieces being dungarees, A-line dresses, shorts, pantaloons, shirts with collar detailing, rompers and accessories such as hats, shoes and bows. Wholesale prices ÂŁ3-ÂŁ28. www.whatmothermade.co.uk

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â&#x2014;?

June/July 2013

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97++/3 : 017:/3

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For an independent fashion retailer to flourish during a recession is a commendable achievement alone; to have also previously survived two World Wars and the great depression is something else. Base, however, can proudly put claim to those achievements and currently, what is driving the historically menswear-focused business forward, is the childrenswear sector. Base comes from a background of over 100 years in menâ&#x20AC;&#x2122;s fashion. A family business, it has been trading for four generations and was formally known as Granditerâ&#x20AC;&#x2122;s, becoming Base in around 1992, with founder Morris Granditer establishing the first store in 1910 in Londonâ&#x20AC;&#x2122;s East End. Morris and two of his sons expanded the business throughout the 50s and 60s, with the Canning Town shop eventually becoming something of an East End landmark, boasting a loyal following of customers including films stars and sports personalities. The retailer continued to evolve through the years, going on to launch boyswear in 1990 and launching an ecommerce website in 2009. This year, the business is marking another milestone in its development, with current company MD Marc Granditer spearheading the businessâ&#x20AC;&#x2122; move to phase out menswear and turn all of its stores into childrenswear shops, including the website, which is being redesigned to be more childrenswear-friendly. Granditer believes this is a positive and

encouraging reflection on todayâ&#x20AC;&#x2122;s childrenswear market and explains to CWB why, with such a history steeped in menswear fashion, the business is looking to childrenswear as its way forward. LAURA TURNER: Whatâ&#x20AC;&#x2122;s the story behind Base? MARC GRANDITER: The company started as a tailoring business over 100 years ago, but the Base brand for children has been around for over 20 years. The real key milestones for the company in terms of childrenswear were the introduction of boyswear 20 years ago and the opening of our first standalone kidswear store in Essexâ&#x20AC;&#x2122;s Lakeside shopping centre over 15 years ago. We take a pioneering approach to business; we were the first retailer to launch Ben Sherman for kids, for instance, and have followed with many subsequent launches since. LT: When did you join the business and what was your vision for it when you got involved? MG: I joined 25 years ago. During the recession in the late 80s my father was struggling to move the business forward and I offered my temporary help. I had no vision when I started; it was purely a family working as a team to keep things together. LT: What prompted the decision to move away from menswear and focus on the childrenswear market? MG: We havenâ&#x20AC;&#x2122;t dropped menswear yet, although we are phasing it out over the next 18

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   

we can react to changing trends far quicker than pure etail sites. LT: Which would you say are your bestselling brands? MG: There are too many to choose from, but Ralph Lauren is consistently strong and Armani is also performing well. LT: Are you broadening the childrenswear offer as a result of the change to the business? MG: We have recently launched a girls’ and baby collection featuring Burberry, Monnalisa and Stella McCartney, among others.

months. The consumer has so many options for mid-market menswear, and the strength of the brands – which was our point of difference – is diminishing. In terms of menswear, the market we are in is over-saturated, and the competition too fierce for a privately run, family business to compete. The childrenswear market is far more niche and our market is pitched at a higher level, which is where we want to be. It is also beautiful product and a pleasure to sell. LT: How are you rebranding Base to reflect its new focus on the childrenswear sector? MG: We now have five standalone kids’ stores – in Intu Bromley, Westfield London, Westfield Stratford, Lakeside and Bluewater – and we aim to carry on the transition over the next 12-18 months. In total, we have nine stores located around the M25 ring. We are also relaunching our website in the coming weeks to complement our new direction. This is key to our future planning, as any successful retail business should have a website that reflects its ethos. LT: What changes will be made to the stores to reflect the switch to childrenswear-only? MG: We are not making any major changes as

we want the stores to feel adult-orientated rather than a “boutique baby store”. We are located in prime shopping destinations and need to attract a wide variety of customers. LT: What does Base offer for children in terms of product sectors, age range, price range and brand mix? MG: I believe Base offers the finest collection of children’s clothes available in the UK market. Our childrenswear brand portfolio is as good as it gets for an independent operator in prime shopping locations. I believe we have the finest selection of labels available anywhere in the UK, not taking into account large department stores. We stock ages newborn to 16 years and, not only do we sell designer brands, such as Ralph Lauren, Moncler and Stone Island, we also try to bring in quirky and unique kids’ product, often made exclusively for Base. For example, UCLA and Stay Dench; two brands that are made for Base and Base alone. We are always looking for UK street labels that want to try out the kids’ market, too. That is the advantage of having bricks-and-mortar stores –

LT: What role does online play in the business? MG: The website launched in 2009, but only developed in the summer of 2011. My lack of ecommerce knowledge is compensated by my enthusiastic belief that ecommerce offers an opportunity to grow globally, with the right know-how and financial backing – any offers? Essentially, it helps sales; we promote our shops online and share information that will entice customers into our stores. LT: How has consumer demand and views towards childrenswear changed over the years? MG: The consumer is far more sophisticated. Why accept second best for your children? Now the children come first! Our target customer for childrenswear is parents looking for the quality that our brands offer, kids that want to be as smart as their older siblings or parents, and young teenagers looking for quality branded clothing. LT: Where do you do your buying for childrenswear? MG: We visit Pitti Bimbo twice a year, otherwise our buying is done directly with our esteemed suppliers. LT: What are the long-term plans for Base? MG: To grow our ecommerce business into a successful, international site and provide our customers with the best children’s clothing stores in the UK. But I shouldn’t tempt fate – there is a Yiddish expression, “We plan – God laughs!” So let’s just hope for the best.

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June/July 2013

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Monnalisa

Jo & Jo

Miss Grant

Il Gufo

Miss Grant

The look: A faded Polaroid of you wearing your favourite outfit growing up inspires a new generation Inspiration: Photos of children by Rineke Dijkstra and Allison V Smith / Family albums and Polaroids from the 70s / Being emotionally attached to a favorite tee / A new interest in the value of the ordinary life Key s/s 13 collections: Illudia, Monnalisa, Miss Grant, Il Gufo, Jo & Jo

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Illudia

Il Gufo

Monnalisa

Lourdes

Bambolina

The look: Science nerds keep it simple by wearing comfy clothes that work from lab to gym class Inspiration: Making maths and science appeal to girls as well as boys / A unisex approach to dressing / Geometry and algebraic formulas / Origami folds / Science textbook illustrations Key s/s 13 collections: Monnalisa, Illudia, Fun & Fun Girl, Bambolina, Il Gufo, Lourdes

Illudia

               

â&#x2014;?

June/July 2013

ď &#x201E;ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;¤ď&#x20AC;&#x2014; ď&#x20AC;&#x2013;ď&#x20AC;Ľď&#x20AC;&#x20AC;ď &#x201E;

)

Oscar de la Renta

Oh Soleil Miss Bluemarine

Oscar de la Renta

Monnalisa

Fun & Fun Girl

The look: Adventurous city kids at a nature reserve sleepover pretend to get lost in the jungle Inspiration: Ruud Van Empelâ&#x20AC;&#x2122;s paradisiacal photos of children / Tropical flora and fauna / Rainforest cultures / Eco-consciousness / Indigenous craft techniques from Mexico, Brazil, Africa and Indonesia Key s/s 13 collections: Oscar de la Renta, Monnalisa, Fun & Fun Girl, Oh Soleil, Miss Blumarine, Miss Grant ď&#x20AC;&#x2022;ď&#x20AC;?ď&#x20AC;&#x;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2013;ď&#x20AC;&#x2DC;ď&#x20AC;&#x2DC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2039; ď&#x20AC;˘ď&#x20AC;Ľď&#x20AC;ď&#x20AC;°ď&#x20AC;łď&#x20AC;śď&#x20AC;Šď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;´ď&#x20AC;ď&#x20AC;Šď&#x20AC;§ď&#x20AC;Šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;Ľď&#x20AC;Żď&#x20AC;Šď&#x20AC;˛ ď&#x20AC;Şď&#x20AC;śď&#x20AC;łď&#x20AC;ąď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;Ľď&#x20AC;Şď&#x20AC;Ľď&#x20AC;śď&#x20AC;ď&#x20AC;&#x201E;ď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;˝ď&#x20AC;°ď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;Šď&#x20AC;°ď&#x20AC;¨ ď&#x20AC;ťď&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;°ď&#x20AC;łď&#x20AC;§ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;ˇď &#x20AC;ď&#x20AC;&#x20AC; ď&#x20AC;°ď&#x20AC;Ľď&#x20AC;ď&#x20AC;¨ď&#x20AC;&#x201E;ď&#x20AC;Śď&#x20AC;Ľď&#x20AC;§ď&#x20AC;Żď&#x20AC;&#x20AC;ď&#x20AC;°ď&#x20AC;łď&#x20AC;łď&#x20AC;Żď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;&#x2020;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;Źď&#x20AC;Ľď&#x20AC;Żď&#x20AC; ď&#x20AC;Śď&#x20AC;°ď&#x20AC;Ľď&#x20AC;žď&#x20AC;Šď&#x20AC;śď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;&#x20AC;ď&#x20AC;¨ď&#x20AC;Ľď&#x20AC;´ď&#x20AC;´ď&#x20AC;Šď&#x20AC;ś ď&#x20AC;§ď&#x20AC;łď&#x20AC;˛ď&#x20AC;¸ď&#x20AC;śď&#x20AC;Ľď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;°ď&#x20AC;ď&#x20AC;˛ď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ ď&#x20AC;Źď&#x20AC;šď&#x20AC;˛ď&#x20AC;¸ď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;&#x201E;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;Šď&#x20AC;ąď&#x20AC;Šď&#x20AC;¨ ď&#x20AC;§ď&#x20AC;Ľď&#x20AC;ąď&#x20AC;łď&#x20AC;šď&#x20AC;Şď&#x20AC;°ď&#x20AC;Ľď&#x20AC;Ťď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;&#x2020;ď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;śď&#x20AC;Šď&#x20AC;Šď&#x20AC;žď&#x20AC;˝ď&#x20AC;&#x192; ď&#x20AC;°ď&#x20AC;ď&#x20AC;Ťď&#x20AC;Źď&#x20AC;¸ď&#x20AC;ťď&#x20AC;Šď&#x20AC;ď&#x20AC;Ťď&#x20AC;Źď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;łď&#x20AC;´ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;ď&#x20AC;¸ď&#x20AC;Ź ď&#x20AC;şď&#x20AC;ď&#x20AC;Śď&#x20AC;śď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;Şď&#x20AC;°ď&#x20AC;łď&#x20AC;śď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;ď&#x20AC;ąď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;´ď&#x20AC;Ľď&#x20AC;¸ď&#x20AC;¸ď&#x20AC;Šď&#x20AC;śď&#x20AC;˛ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;&#x2020; ď&#x20AC;?ď&#x20AC;łď&#x20AC;¨ď&#x20AC;Ľď&#x20AC;§ď&#x20AC;ď&#x20AC;łď&#x20AC;šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;´ď&#x20AC;Ľď&#x20AC;¸ď&#x20AC;¸ď&#x20AC;Šď&#x20AC;śď&#x20AC;˛ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ ď&#x20AC;§ď&#x20AC;łď&#x20AC;°ď&#x20AC;łď&#x20AC;śď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;ď&#x20AC;ąď&#x20AC;ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;Š ď&#x20AC;Žď&#x20AC;šď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;°ď&#x20AC;Šď &#x20AC;ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;˛ď&#x20AC;Ľď&#x20AC;¸ď&#x20AC;šď&#x20AC;śď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;Šď&#x20AC;Ľď&#x20AC;šď&#x20AC;¸ď&#x20AC;˝

) ) )

ď&#x20AC;&#x2022;ď&#x20AC;?ď&#x20AC;&#x;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2013;ď&#x20AC;&#x2DC;ď&#x20AC;&#x2DC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A; ď&#x20AC;&#x17E;ď&#x20AC;śď&#x20AC;Šď&#x20AC;´ď&#x20AC;´ď&#x20AC;˝ď&#x20AC;&#x20AC;ď&#x20AC;˛ď&#x20AC;Ľď&#x20AC;šď&#x20AC;¸ď&#x20AC;ď&#x20AC;§ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;°ď&#x20AC;łď&#x20AC;łď&#x20AC;Żď&#x20AC;ˇ ď&#x20AC;ąď&#x20AC;Šď&#x20AC;Šď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;˝ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;ď&#x20AC;§ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;śď&#x20AC;Šď&#x20AC;§ď&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ ď&#x20AC;¨ď&#x20AC;śď&#x20AC;Šď&#x20AC;ˇď&#x20AC;ˇď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;&#x2020;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2019;ď&#x20AC;śď&#x20AC;Šď&#x20AC;Ľď&#x20AC;ąď&#x20AC;˝ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ ď&#x20AC;Šď&#x20AC;¸ď&#x20AC;Źď&#x20AC;Šď&#x20AC;śď&#x20AC;Šď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;°ď&#x20AC;łď&#x20AC;łď&#x20AC;Żď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;Šď&#x20AC;Šď&#x20AC;¸ ď&#x20AC;´ď&#x20AC;śď&#x20AC;Ľď&#x20AC;§ď&#x20AC;¸ď&#x20AC;ď&#x20AC;§ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;´ď&#x20AC;śď&#x20AC;Šď&#x20AC;´ď&#x20AC;´ď&#x20AC;˝ď&#x20AC;&#x20AC;ď&#x20AC;&#x2020; ď&#x20AC;?ď&#x20AC;ľď&#x20AC;šď&#x20AC;Ľď&#x20AC;¸ď&#x20AC;ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;´ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;Šď&#x20AC;¸ď&#x20AC;¸ď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;łď&#x20AC;Ş ď&#x20AC;Śď&#x20AC;°ď&#x20AC;šď&#x20AC;Šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;Źď&#x20AC;ď&#x20AC;¸ď&#x20AC;Šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;&#x2020; ď&#x20AC;Ąď&#x20AC;ď&#x20AC;°ď&#x20AC;Źď&#x20AC;łď&#x20AC;šď&#x20AC;Šď&#x20AC;¸ď&#x20AC;¸ď&#x20AC;Šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;Ľď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;Şď&#x20AC;°ď&#x20AC;łď&#x20AC;ť ď&#x20AC;°ď&#x20AC;ď&#x20AC;Żď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;Ľď&#x20AC;şď&#x20AC;Šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;&#x2020;ď&#x20AC;&#x20AC;ď&#x20AC;Ąď&#x20AC;¸ď&#x20AC;śď&#x20AC;ď&#x20AC;´ď&#x20AC;Šď&#x20AC;¨ ď&#x20AC;¸ď&#x20AC;Šď&#x20AC;Šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;´ď&#x20AC;Ľď&#x20AC;ď&#x20AC;śď&#x20AC;Šď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;ď&#x20AC;¸ď&#x20AC;Ź ď&#x20AC;´ď&#x20AC;śď&#x20AC;Šď&#x20AC;ˇď&#x20AC;ˇď&#x20AC;Šď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;Źď&#x20AC;ď&#x20AC;˛ď&#x20AC;łď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;&#x2020;ď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;śď&#x20AC;Šď&#x20AC;Šď&#x20AC;žď&#x20AC;˝ ď&#x20AC;¨ď&#x20AC;śď&#x20AC;Ľď&#x20AC;´ď&#x20AC;Šď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;šď&#x20AC;˛ď&#x20AC;ď&#x20AC;§ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ ď&#x20AC;Şď&#x20AC;°ď&#x20AC;łď&#x20AC;ťď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;´ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¸ď&#x20AC;ˇ

Oh Soleil Illudia

Illudia

Oh Soleil

Elsy

Moda BaĂąo

The look: Mythical mermaids, legendary sea creatures and salty sailors learn to live in harmony Inspiration: Underwater photography by Elena Kalis / Edmund Dulacâ&#x20AC;&#x2122;s Little Mermaid / Life of Pi movie / Tales and myths about sea creatures, pirates, sailors and oceanic gods and goddesses Key s/s 13 collections: Oh Soleil, Illudia, Miss Grant, Il Gufo, Oscar de la Renta, Moda BaĂąo, Elsy

ď&#x20AC;Ľď&#x20AC;žď &#x201A;ď&#x20AC;śď&#x20AC;°ď&#x20AC;˝ď&#x20AC;´ď&#x20AC;˛ď&#x20AC;łď&#x20AC;žď&#x20AC;&#x20AC;ď&#x20AC;&#x17E;ď&#x20AC;šď&#x20AC;¸ď&#x20AC;Żď&#x20AC;šď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;Ł ď&#x20AC;§ď&#x20AC;¸ď&#x20AC;´ď&#x20AC;žď&#x20AC;&#x20AC;ď&#x20AC;&#x2C6;ď&#x20AC;&#x2122;ď&#x20AC;&#x201E;ď&#x20AC;&#x20AC;ď&#x20AC;Ťď&#x20AC;°ď&#x20AC;žď&#x20AC;śď&#x20AC;Źď&#x20AC;¸ď&#x20AC;Żď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;šď&#x20AC;żď&#x20AC;˝ď&#x20AC;°ď&#x20AC;&#x201E;ď&#x20AC;&#x20AC;ď&#x20AC;&#x152;ď&#x20AC;&#x2026;ď&#x20AC;&#x2030;ď&#x20AC;&#x152;ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;Žď&#x20AC;źď&#x20AC;żď&#x20AC;žď&#x20AC;žď&#x20AC;šď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;žď&#x20AC;źď&#x20AC;°ď&#x20AC;°ď&#x20AC;žď&#x20AC;&#x201E;ď&#x20AC;&#x20AC;ď&#x20AC;&#x17E;ď&#x20AC;šď&#x20AC;¸ď&#x20AC;Żď&#x20AC;šď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;&#x2014;ď&#x20AC;&#x2022;ď&#x20AC;&#x2030;ď&#x20AC;&#x201C;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2039;ď&#x20AC;&#x161;ď&#x20AC;&#x153; ď&#x20AC;Śď&#x20AC;&#x2018;ď&#x20AC;&#x20AC;ď&#x20AC;&#x192;ď&#x20AC;&#x2039;ď&#x20AC;&#x2039;ď&#x20AC;&#x20AC;ď&#x20AC; ď&#x20AC;&#x2021;ď&#x20AC;&#x201A;ď&#x20AC;&#x2030;ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;&#x17D;ď&#x20AC;?ď&#x20AC;&#x2C6;ď&#x20AC;&#x160;ď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;&#x2030;ď&#x20AC;?ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;&#x2018;ď&#x20AC;&#x20AC;ď&#x20AC;&#x192;ď&#x20AC;&#x2039;ď&#x20AC;&#x2039;ď&#x20AC;&#x20AC;ď&#x20AC; ď&#x20AC;&#x2021;ď&#x20AC;&#x201A;ď&#x20AC;&#x2030;ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;&#x17D;ď&#x20AC;&#x17D;ď&#x20AC;&#x160;ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;&#x2021;ď&#x20AC;&#x17D;ď&#x20AC;&#x160;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2014;ď&#x20AC;&#x2018;ď&#x20AC;&#x20AC;ď&#x20AC;żď&#x20AC;ľď&#x20AC;˝ď&#x20AC;Źď&#x20AC;śď&#x20AC;°ď&#x20AC;˝ď&#x20AC;&#x2019;ď&#x20AC;˝ď&#x20AC;žď &#x201A;ď&#x20AC;śď&#x20AC;°ď&#x20AC;˝ď&#x20AC;´ď&#x20AC;˛ď&#x20AC;łď&#x20AC;žď&#x20AC;&#x2020;ď&#x20AC;Žď&#x20AC;šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;Šď&#x20AC;&#x2018;ď&#x20AC;&#x20AC;ď ď ď ď&#x20AC;&#x2020;ď&#x20AC;˝ď&#x20AC;žď &#x201A;ď&#x20AC;śď&#x20AC;°ď&#x20AC;˝ď&#x20AC;´ď&#x20AC;˛ď&#x20AC;łď&#x20AC;žď&#x20AC;&#x2020;ď&#x20AC;Žď&#x20AC;šď&#x20AC;ˇ

â&#x2014;?

June/July 2013

ď ?ď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;Šď&#x20AC;Śď&#x20AC;? ď&#x20AC;Łď&#x20AC;&#x153;ď&#x20AC;&#x20AC;ď ?

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Organic baby product for Barker is one of them. Sheâ&#x20AC;&#x2122;s even written the book. Like many good ideas, Barkerâ&#x20AC;&#x2122;s concept for Green Baby was born out of her own necessity when she found herself struggling to find organic baby products for her son, Thomas. As a result, when she launched the brand in 1999, it was a pioneer. Green Baby went on to enjoy both a successful wholesale and retail business, including its own standalone stores across London. Ten years after founding the company, Barker made the decision to change career and, together with her husband, sold the brand in 2009 to take on a new business venture.

JILL BARKER

Quite a change in lifestyle as well as career paths followed for the Barkers as they packed their bags for Glastonbury, Somerset, where their new home was to be the Middlewick Holiday Cottages, at the base of Glastonbury Tor. Until recently, thatâ&#x20AC;&#x2122;s where the Barkers have been enjoying the good life on the 16-acre small holding they share with chickens, pigs, goats, sheep and horses. Not forgetting the 14

holiday cottages they have spent the past years restoring as they built up their new business venture. Things were not looking so bright for Green Baby, sadly, as the investment company that purchased the brand put it into administration at the end of last year. An attempt was made at buying the original Green Baby brand out of administration, but it was unsuccessful. And, while Barker feels great loss at the demise of her brand, she is an optimist. â&#x20AC;&#x153;You canâ&#x20AC;&#x2122;t change the past but you can definitely learn from it,â&#x20AC;? she says. â&#x20AC;&#x153;There were so many successes in Green Baby, and that is what I want to focus on; bringing those parts of it back. I learnt so much about the environmental impact of the clothing industry while running Green Baby, and the issues remain the same, from the heavy pesticide use with GM cotton to the terrible working conditions of many producing cheap clothes. When I started Green Baby, there was nothing like it, and now, look how many other companies are out there doing the same. I think there is still room for more to be done and I think I have the energy and drive to do more.â&#x20AC;?

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June/July 2013

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Buoyed by the support of friends, fans, suppliers and old staff members, and having been one of the first eco pioneers in Europe with Green Baby as well as a long-time campaigner for ethical retail, Barker is ready to do for organic what Mary Portas did for the high street. Her vehicle for this is German organic Fairtrade babywear and skincare label Sense Organics, which she is heading the trade of in the UK. An established manufacturer of organic cotton garments, Sense Organics has a solid supply chain and has been making organic Fairtrade clothing for some of the largest retailers in the world. It is currently stocked in 50 accounts worldwide, in the UK, Germany, Austria, France, Italy, Spain, the US, Sweden, Denmark, South Korea and the Netherlands. Previously, Sense Organics had one UK agent from the German company representing the brand. Now, with Barker on board, the UK is set to have a new creative team, an overhauled web presence, expanded sales team and a new marketing and sales strategy, forming a wholly owned English company. “We have created both a national and international sales strategy and expanded the UK sales team to include a head of sales and sales director, who will be overseeing the major accounts with independents,” says Barker. “Additionally, our online retail store will go live on 1 September at www.sense-organics.com.” There is more than a love of organic in common bringing this partnership together because Sense Organics, in fact, was the original manufacturing partner to Green Baby. When Sense was launched in Frankfurt in 1996 by Kirsten Weihe Keidel, it was one of the first wholesalers sourcing quality organic Fairtrade cotton clothing out of India, with Weihe Keidel working with cotton farmers, dying plants, spinners and manufacturers in India to convince them to convert from conventional cotton to organic fair trade cotton. In 1999, Barker and Weihe Keidel joined forces to build their organic businesses together; two friends who both shared a passion for everything organic and ethical and who went on to build two successful companies. So, when Barker decided to re-enter the market, it made perfect sense to join forces, pool experience and develop the inclusive retail and wholesale brand of Sense Organics. “Having spotted a gap in the market, and with an increasing awareness among consumers of the human cost of cheap clothing, I decided to use my expertise to help launch Sense Organics Retail,” says Barker. “I’m keen to champion the ethical clothing market once more and prove that you can have a successful business that doesn’t compromise its ideals, and benefits everyone along the value chain, from the consumer in Britain to the cotton picker in India. I want to be part of educating consumers about the benefits of natural, organic clothing for both their children and the environment.”

A reliable manufacturing base teamed with the combined experience of Barker and Weihe Keidel allows the pair to create the perfect platform to meet the demand for organic products in the UK market. The brand is essentially mid-market, affordable, organic baby and childrenswear, which wholesales from £2 to £35. Its design is contemporary, stylish and fresh, and the products are made to last and of high quality. The aim of the brand: to produce widely available, quality organic garments at affordable prices. “The integrity of the company is essential, and that is vital to keep a supply chain transparent,” says Barker. “The quality of the product is of course paramount, and includes not only sourcing the best materials but also keeping up with the latest styles and trends. Building relationships with trusted suppliers is also key so that your delivery is always what is expected for you and your customers.” Barker describes the Sense Organics customer as a conscious consumer who wants to buy the best quality products for their children at an affordable price and which have the least negative impact on the environment. They want a healthy, natural choice, and care about the effect of their purchasing power on the local environment and local producers. “We are initially targeting the children’s market with an age range of up to six years,” says Barker. “Our products include clothing, bedroom textiles, skincare and toys. The baby range includes babygros, hats, bibs, baby

gowns, bodysuits and outerwear, with prices starting at £4. Our skincare product range includes natural, organic skincare for children and babies – no nasty chemicals and excellent for children with eczema.” The brand’s organic skincare range launched online via stockists last month. Again, Barker’s previous expertise comes to the fore in this area, having developed her own range of toiletries when she started Green Baby, offering natural versions of nappy balm, shampoo, baby lotion and healing balms. UK buyers can view Sense Organics at either of the brand’s two showrooms, one in London and one at its HQ in Wells, Somerset. It also has brand ambassadors overseas in Germany, Italy, Russia, Korea, Scandinavia, Holland, the US, Canada and Australia, and will be exhibiting at this season’s Bubble London in Islington and Kind + Jugend in Germany. In terms of what to expect from Sense Organics going forward, in the short-term, it has expanded its range and is in the process of adding nursery bedding, gifts and a wider range of toys. Long-term, there are plans to move into the adult textile market. “We want to build on Sense Organics’ existing reputation as a trusted, organic, eco-friendly, Fairtrade company with impeccable integrity,” says Barker. “Ultimately, we want to provide our customers with the best, sustainably sourced products, while informing them about issues that matter to them.”

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June/July 2013

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%$%%(8 (56 56       

DIMITY BOURKE

PIUPIUCHICK

MILK AND ROCK

New Australian label Dimity Bourke is making its show debut with a collection bridging boho and glam for girls aged two to eight years. For s/s 14, there is a ready-to-wear line created from printed silks inspired by vintage saris, a glamorous loungewear collection, sleepwear and custom-designed Lieschen Mueller Dolls. Stand VB2

Portuguese label Piupiuchick offers coordinated looks that allow siblings, cousins and friends to dress in a complementary fashion, without being dressed exactly the same. Each collection presents several looks with different styles, textures and patterns, but all of which work together. Detailing is key, seen in frills, ribbons, linings, buttons and tags. Stand B25

Milk and Rock specialises in shirts for boys and girls, with each produced in a limited number and embracing the use of traditional techniques. Combining both simple and sophisticated designs and classic styles with the latest trends, the shirts feature high-quality fabrics and trimmings and are 100 per cent made in Portugal. Stand VB7

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June/July 2013

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AT THE SHOW: The s/s 14 edition of Bubble London has an exciting new brand line-up and a host of activities in store to enhance the visitor and exhibitor experience. First off is the new Rising Star competition, which is open to brands debuting at the show and launching their first collection. Judges will be looking out for a number of factors, including quality of product and innovation, to select the rising star of tomorrow. The Bubble Homegrown section returns to promote labels that design and manufacture products in the UK, while the Bubble Hub provides buyers with an information point and help finding lines best suited to their stores. The Look Who’s Talking business seminar programme will also be available. An installation in the show foyer is set to depict the playful work of award-winning textile queen Donna Wilson, and the CWB fashion shoot will take a fresh direction this season, led by new photographer to the show Sonya Hurtado. Other Bubble visitor treats include the Little Bu mini nail bar, where manicurists will be providing non-toxic, water-based kids’ manicures, and the Bubble ice-cream cart, offering all natural Italian ice cream by La Gelatiera, one of London’s finest ice-cream parlours. Furniture company 20age will adorn the Bubble London plaza with its range of historical and classic pieces, which are stripped and upholstered in sumptuous new fabrics, providing a great meeting point or somewhere to stop, relax and take in the show. After its success last season, the Sunday night Bubble drinks party will again take place at neighbourhood bar John Salt, 131 Upper Street, at 6pm-7pm. Keep up-to-date with all of the show’s latest news in the run-up to the event via the Bubble website, Twitter and Facebook. —

NESO & JELLY Neso & Jelly is an innovative childrenswear brand for two to 14 years that bases its concept on using intelligent fabrics and adaptable features to create clever and playful product. The new season’s offer includes the launch of The Indestructibles range, a new denim that is stain-proof, breathable, water-repellent and machine washable. Stand VC3

LEOPOLD & LIVIA

TIMBERLAND

LITTLE ANGELS

Leopold & Livia is a Swedish clothing label that focuses on design and quality, offering sophisticated fashion for children. Garment design is modern but timeless, with delicate, clean and subtle shapes giving a sense of luxury. Chic, elegant, and a strong sense of femininity define the feeling of this brand. Stand D3

Children Worldwide Fashion (CWF) returns to Bubble this season to present the s/s14 collection from leading boyswear label Timberland. Offering a casual collection with a touch of fashion, Timberland focuses on functional and comfortable clothing using high-quality and rugged materials. Stand G45

Portuguese label Little Angels is for children aged newborn to six years. The clothing is timeless in design, tailored and trimmed by hand by a team of skilled seamstresses. Mixing colours and patterns is key, as are details such as frills, flounces, ribbons and ties. Stand E13

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June/July 2013

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PIGEON KIDS Formerly Organics for Kids and recently rebranded to Pigeon, this British clothing brand offers contemporary, organic childrenswear. From field to finished product, the brand’s whole supply chain is certified by the Soil Association, with the majority of the product also made in the UK. Stand A15

LELLI KELLY Leading Italian girls’ footwear brand Lelli Kelly is making its Bubble debut this season with the addition of a new clothing range. In terms of footwear, the brand’s offer includes canvas shoes and baseball boots featuring handsewn beads and sequins, party shoes and summer sandals. Stand G16

POCO NIDO

DAINTY DIZZY

ADEN + ANAIS

UK clothing and footwear brand Poco Nido’s growing collection now includes larger sizes and longer length children’s wellingtons. The style of the brand centres on simple, functional shapes covered in vibrant graphic pattern, colour and print. Stand A6

Designed and manufactured in the UK, new brand Dainty Dizzy offers occasionwear targeting girls up to 12 years of age. For s/s 14, the collection is inspired by aspects of British summer time; a nostalgic take on childhoods spent playing in gardens, with each garment designed and handcrafted with a hint of bohemian flare. Stand G13

Two new prints will be launched at Bubble from Aden + Anais this season – Dino-mite and Up, Up & Away. The Dino-mite print features bold and bright dinosaurs in blue, purple, red and teal. Up, Up & Away, meanwhile, is a gender-neutral print in green and grey featuring elephants, hot-air balloons, stars and kites. Stand VB14

            

              

              

  

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June/July 2013

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MILLIEMANU British-made childrenswear label Milliemanu is introducing a new, capsule collection of elegant party dresses for s/s 14. Highlights include silk chiffon dresses in pastel shades and fine cotton lawn dresses, each in a distinctive Liberty print. Key to the brand are simple cuts, ethically and sustainably sourced natural materials, and tailoring for improved comfort and durability. Stand C4

STELLA COVE Offering beachwear for boys and girls from 12 months to 16 years, Stella Cove swimwear is UV50+ and features sophisticated prints, many of which are exclusive and cover a wide range of themes. Key pieces include maillots, bikinis, fitted and board shorts, surf guards, dresses, cover-ups and sunglasses. Stand B34

MINI A TURE

BILLIEBLUSH

I LOVE GORGEOUS

Inspired by Tove Jansson’s much-loved Moomin characters, the s/s 14 line includes a new graphic, floral and small polka dot print. The lurex range has been redeveloped and includes additional pieces, more pointelle is available as well as a new knitwear programme. Elsewhere, the jersey and sweat ranges have been renewed. Stand D20

Billieblush, the first in-house label for girls from Children Worldwide Fashion (CWF), returns to the show this season. Designed to meet demand from the children’s ready-to-wear market for a practical, trendy and affordable product for girls aged 0-12, the line offers a complete wardrobe for every occasion, including accessories and footwear. Stand G45

For s/s 14, I Love Gorgeous seeks inspiration from picnics, journeys to the East and citrus brights. Key are modern check prints on crisp cotton, vibrant colour blocking, neon accents, sequin fruit detailing, florals and elaborate decorative finishes inspired by India. Stand B2

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June/July 2013

4 FUNKY FLAVOURS Highlights from 4 Funky Flavours’ s/s 14 collection include a bold floral print, geometric dots and a leaf print across styles such as T-shirts, playsuits and shorts. Colours remain bright, including vibrant shades of red, pink, orange, blue and yellow, often used in contrast. Stand A12

RED URCHIN Organic brand Red Urchin is now approved to carry the Made with Swarovski Elements label. The accreditation marks out pieces embellished with genuine Swarovski crystals, such as the brand’s skull design T-shirt, which will be available to view at the show. Stand D9

FRUGI

LES PASCALETTES

BJÖRN BORG

In celebration of its 10th anniversary, organic brand Frugi is extending its age range from newborn to eight years up to 10 years. New styles for s/s 14 include muslin swaddles, board shorts, summer party dresses, two-piece baby sets and slim-fit jeans for boys. Stand A1

Les Pascalettes offers a collection of innovative and glamorous material bibs that include leather, ostrich, fine lace and silk covered with a transparent plastic layer for practicality, or simple cotton. Round collar styles feature for girls, with shirt collars for boys. Striking colours and patterns are key. Stand G66

Making its show debut, Swedish label Björn Borg offers high-quality underwear with a sporty twist for boys and girls. The brand’s consumer target group is typically six to 15 years old. Stand VE5

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June/July 2013

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PETITES PATTES

CORBY TINDERSTICKS

Petites Pattes is a hosiery brand specifically for babies. Its philosophy is to introduce an interactive element through unique designs and mix and match sock ranges, combining playful concepts with comfort and practicality. Stand G34

Corby Tindersticks’ s/s 14 collection takes a trip to a fantasy world inspired by Dada art and pie charts. New characters feature across the British-made range of baby rompers and girls’ and boys’ T-shirts as well as the brand’s ecofriendly toys and felt prints. Stand VC2

LILLY + SID

BRIT CHIC SIGNATURE

SLUGS & SNAILS

S/s 14 highlights include butterflies and dots in a new print for girls alongside clean stripes and checks. New layering options include sweat hoodies, knitwear and seasonal hosiery, while new sun-safe swimwear provides SPF protection. Heritage stripes and clean checks feature for boys, with new characters including pirates and lions. Stand C32

Brit Chic Signature offers retro-inspired childrenswear and gifts for newborn to five years. All products are made in the UK, with the brand supporting British manufacturing, design and innovation, sourcing all materials in the UK. Stand VE13

Offering 13 designs, boys’ tights label Slugs & Snails has increased its organic cotton range to include six designs available from this autumn. A new “all seasons” collection features dungaree shorts and bloomers, which can be worn alone in warm weather and with the brand’s tights in colder weather. Stand G29

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June/July 2013

BLOCH Founded in 1932 in Sydney, Australia, by Jacob Bloch, footwear brand Bloch is a pioneer in the technical dance market, producing handmade ballet and pointe shoes for esteemed dancers worldwide. It also offers fashion-forward brands Baby Bloch and Bloch Girls. Stand A9

MARGARITE Spanish childrenwear brand Margarite offers fast-fashion collections featuring romantic and comfortable designs with a sophisticated, modern touch. Key to the new collection is simplicity; flounces in collars and sleeves; bi-colour contrasts in linen fabrics and cotton fabrics. Stand G60

AGATHA RUIZ DE LA PRADA

KITE

SUNUVA

The new s/s 14 collection is as colourful as ever, featuring everything from primary shades to neon. The brand’s signature icons of hearts, flowers and stars also feature, incorporated into its designs. Stand G42

Kite’s s/s 14 collection for newborn to 11 years draws on nature and the outdoors. The Camping Heaven theme for girls includes Picnic Apples and Hummingbird prints. Explorer Adventures for boys features bright colours, bold stripes, quirky contrast details and imagery on tops and T-shirts. Stand B31

Chic swimwear and beachwear for boys and girls with the added bonus of 50+ UVA protection, Sunuva’s products include UV rash vests, girls’ swimming costumes and bikinis, boys’ swim shorts, swimming nappy covers and a range of cotton dresses, kaftans, shorts, shirts, tops and accessories. Stand VC10

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June/July 2013

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BOYS & GIRLS Catering for one to 10 years, Boys & Girls offers bright and practical childrenswear produced from fairly traded and organic cotton, with an emphasis on unisex pieces. Key for s/s 14 is a core range of vibrant yet simple sweat shapes, bright colours, bold stripes and star prints. Stand E7

CUTE GRAFFITI

BOBOLI

MICUMACU

The new season’s collection for newborn to seven years comprises racer-back vests, long and short-sleeve T-shirts, baseball T-shirts, hoodies and baby body suits. Designs are hand-drawn using bold colours, and screen-printed in the UK onto ethically produced, predominantly organic cotton. Stand VD7

Boboli’s s/s 14 collection has four themes: Under the Sea, where a sailor theme offers plenty of colour and prints; Smart Shadow, with a grey and black colour palette speckled with colour; Blue Jeans, using denim and various prints, stripes and washes; and Paradise Island, with its bright colours, prints and stripes. Stand G4

A new line of products created by a pair of graphic designers, Micumacu has its own store in Barcelona as well as being sold online and via stockists around Europe. Lively coloured patterns are its hallmark, while key products include bed linen, bibs, bags, lunch bags and cloth crowns for birthdays. Stand G27

 

          

                

             

4FUNKYFLAVOURS

ABELLA

STAND A12

STAND D46

4funkyflavours is a fun funky brand from The Netherlands that offers cool kids clothes with a â&#x20AC;&#x2122;70s feeling. Tel: +31 402 180 567 Email: info@4ff.eu www.4ff.eu

Traditional style day dresses in beautiful prints for baby & older girls. Colours for this season include: Navy, grey, pinks & chambray blue. 0-7 years. The dress shown is from the Bright Spots Collection. Tel: 0161 850 9300/0161 850 9301 Jane or Lisa Email: jane@mdel.co.uk www.mdel.co.uk

AURALEY LONDON

BREADED ACORN

STAND B28

STAND G28

Beautiful designer nightwear for girls and boys ages 2 to 8. The acclaimed signature is luxurious fabrics, tailored styling, gorgeous trim and embroidery, while always maintaining exceptional comfort. Tel: 02081233343 Email: krea@auraley.com www.auraley.com

Unique stand out baby clothing. Taking quality and fusing it with bright fun colours which are just as great to look at as they are to wear. Tel: 07904400754 Email: martyn@breadedacorn.com www.breadedacorn.com

CHIPMUNKS STAND A46 Chipmunks is a collection of fun, fashionable and durable infants shoes, specially designed to look after those precious little feet. Our exciting SS14 range showcases fun, colourful and fashionable footwear, available in sizes 4-2. Tel: 01925710110 Email: s.young@courtaulds.com www.chipmunksfootwear.co.uk

COCO COLLECTION STAND D44

: : : $68: " "" " ! ! 4 8-,2926 : -5#5,256

Pretty pinks, beautiful blues and neutral shades are used for the Coco collection. Babywear outfits are all presented with a branded gift box and tissue paper. Introducing toddlers sizing for this season. Tel: 0161 850 9300/0161 850 9301 Jane or Lisa Email: jane@mdel.co.uk www.mdel.co.uk

DAINTY DIZZY

DIMITY BOURKE

STAND G13

STAND VB2

Dainty Dizzy, a new U.K brand that design special occasion wear for younger girls and manufacture all their ranges in the U.K. The Bubble collection plays on aspects of every little girls fairy dream.

A perfect union between boho and glam where a girl can be a goddess. An Australian label for girls aged 2 - 8 using signature printed silks inspired by vintage sari's.

Justine Rogers Tel: 0844 800 4798 Email: hello@daintydizzy.co.uk www.daintydizzy.co.uk

Tel: + 61 429 133 881 Email: dimity@dimitybourke.com www.dimitybourke.com

EARLY DAYS

EMILE ET ROSE

STAND A61

STAND C43

Early Days will be showing their latest collection of leather Pram shoes at Bubble. All Early Days shoes are manufactured in the UK using only top quality materials and have been since 1952.

Beautifully finished classic babywear, fully coordinated, accessorized and gift boxed for the perfect baby gift. Often hand finished, girls have delicate bows and roses; boys have teddies and nautical influences.

Tel: 01162 716944 Email: sales@earlydays.ltd.uk www.earlydays.ltd.uk

Tel: 01392 677555 Email: rsbsharon@aol.com www.emile-et-rose.co.uk

FORMAX® REAL FIT MANNEQUINS

FRUGI STAND A1

STAND C45 CHILDREN Formax® anthropometric mannequins guarantee a quicker, easier and accurate fitting of samples; fully articulated, they are available from 50 to 170 cm. height either in “regular” or “plumpy” version. Tel: +39/055/2476261-2 Email: info@cadmodelling.it www.cadmodelling.it

The best childrenswear brand on the planet: Beautiful, ethical, and organic. Tel: 01326 558462 Email: info@frugiwholesale.com www.frugiwholesale.com

JELLYBEAN KIDS

KISSY KISSY

STAND E53

STAND G8

A brand new range of girls dresses and frilled net skirts with fun, vibrant prints ideal for Spring/Summer. Aged 3-8 Yrs. Boys casual jackets also available. a GSC Brand Tel: +44 (0)1159 21 5690 Email: enquiries@gsc-ltd.com www.JellyBean-kids.com

This amazing Layette Collection in 100% pure Pima Cotton can be found in all of the finest stores around the world. Exquisite hand embroideries and wonderful fun colours and prints. Tel: 44(0)1442 248103 Email: sales@kissykissyheaven.co.uk www.kissykissyonline.com

KITE

LILLY + SID

STAND B31

STAND C32

Planet-friendly kit. Soft organic fabrics. Beautiful colours and prints. Relaxed styles. Thoughtful details. Brought to life with passion and care by the sea in Dorset. Kite Baby 0-3 years and Kite Kids 2-11 years.

Multi award winning brand Lilly + Sid draw inspiration from British artists for their SS14 collection. New pattern cutting techniques and layering pieces feature in the trend-led collection with a fun, funky, heritage twist. Wholesale prices £5 to £16 Age range: 0-8yrs

Tel: +44 (0)1202 733222 Email: ally@kite-kids.co.uk www.kite-kids.co.uk

Tel: 00441788332278 Email: info@lillyandsid.com

LITTLE DARLINGS

LITTLE MISS TWINSTARS

STAND D43

STAND B51

Stunning pretty fashion dresses & co-ordinated separates perfect for a Princess! Summer Colours include a mix of baby pinks, cream, corals & navy. 0-8 years. The dress shown is from the Summer Flower Power Collection.

Little Miss Twinstars debuted in the UK market in 2010. We design jewellery for children using enamel and 14k gold plating. Now previewing our Tea for 2 collection at Bubble London.

Tel: 0161 850 9300/0161 850 9301 Jane or Lisa Email: jane@mdel.co.uk www.mdel.co.uk

UK Distributor Natalie Jakobovits Tel: 07903422501 Email: natalie@twinstarssterling.com

MITTY JAMES

NESO & JELLY

STAND A24

STAND VC3

Mitty James Beachwear offers towelling and swimwear for children from 3m-13y. The 2014 Preview range offers ‘fresh’ & ‘bright’ NEW colours and classic nautical themes with a twist. 2013 stock available for delivery now.

Neso & Jelly, the next generation of kids clothes: intelligent & indestructible, thanks to revolutionary fabrics and clever designs. Think stain and bacteria proof, breathable, water repellent, SPF 30's in gorgeous styles.

Tel: 01442 289898 Email: sales@mittyjames.com www.mittyjames.com

Tel: Sarvi Guivi +34607575575 and Maider Larrauri +447837333083 Email: studio@nesojelly.com www.nesojelly.com

PLATYPUS AUSTRALIA

RACHEL RILEY

STAND B43

STAND B7

Platypus Australia is a high quality, fashionable UV Swimwear brand for kids 0-14. One of the first UV swimwear brands in the UK. Summer 2014 is the most extensive range.

Award-winning British Brand Rachel Riley look forward to showing their SS14 Collections at Bubble, introducing a new ‘Seaside’ collection – a fabulous range of summer essentials and swimwear! Please contact Jacqueline Love.

Tel: +61 414 29 4141 Email: info@platypusaustralia.com www.platypusaustralia.com

SAMANTHA SAGE SWIMWEAR

Tel: 0207 935 7007 Email: jacqueline@rachelriley.co.uk www.rachelriley.co.uk

TOBY TIGER STAND A20

STAND VE6

Tel: +44 (0)20 7385 6243 Email: info@samanthasage.com

16 & 17 June 2013 Business Design Centre, London

To register for tickets please visit bubblelondon.com

Come & see Toby Tiger's colourful SS14 collection with delicious strawberry prints & ice cream appliqués - as well as NEW bold graphic prints & great NEW organic jerseywear. Stand A20! Tel: 01903 766777 Email: info@tobytiger.com

Photography: steven visneau, swvphoto.com

Samantha Sage frills and sparkles abound in this delightful range of designer swimwear for girls and babies, with limited edition prints and exclusive styling. Beautifully made in England.

Eskimo EPOS is the intuitive multi-channel, stock control retail solution suitable for single or multi-store organisations in most retail sectors including Clothing, Toys, Gifts. • Eskimo is an in-house developed retail solution • 10 years experience • UK wide customer base Call Gary Dyett on 01202 477111 Email: Info@EskimoEPOS.com www.EskimoEPOS.com @EskimoEPOS

â&#x2014;?

June/July 2013

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PITTI BIMBO 27-29 June 2013 Fortezza da Basso, Florence The theme of this seasonâ&#x20AC;&#x2122;s Pitti Bimbo is entitled Vroom Pitti Vroom, and focuses on motorcycles and the lifestyles, clothing and accessories associated with the bikersâ&#x20AC;&#x2122; world. Amid the new entries and special projects taking place at the 77th edition of the show is the worldwide launch of the new junior collection from menâ&#x20AC;&#x2122;s and womenâ&#x20AC;&#x2122;s fashion label Dsquared2. Junior versions of the brandâ&#x20AC;&#x2122;s products, available for newborn to 14 years, will be presented via a space inside the Fortezza area as well as a special event. The Versace Young collection will also, for the first time, be situated in the Fortezza. Among the exhibitionâ&#x20AC;&#x2122;s eight sections is the Pop Up Stores area, presenting buyers with an extended selection of colourful accessories from names such as Alto Milano, Bea Legami Preziosi and Blui. Apartment â&#x20AC;&#x201C; now in its eighth edition and set to feature a surreal, fairy-tale theme â&#x20AC;&#x201C; showcases niche and luxury international childrenâ&#x20AC;&#x2122;s fashion brands, this season including Caramel Baby & Child, Golden Goose Deluxe Brand and PĂ¨ro. At the heart of the show is the experimental and innovative New View section, which will host labels such as Cofucu Baby, Frugoo and La Bottega di Giorgia. Other show news includes the multi-lingual E-Pitti.com service, designed to extend the life of the exhibition online after the physical fair has finished, is now also available in Russian. For a month after the event, certified buyers can contact exhibitors, reviewing collections and refreshing on the seasonâ&#x20AC;&#x2122;s trends via the E-Pitti site. www.pittimmagine.com

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June/July 2013

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PLAYTIME PARIS 6-8 July 2013 Parc Floral de Paris, Paris Marking the 14th edition, this season’s Playtime Paris, entitled Superstar!, will play host to around 400 exhibitors. Covering everything from children’s fashion, footwear and accessories to gifts, toys and baby and nursery product, it expects to attract around 7,000 visitors. With around 60 per cent of visitors attending from France, the remaining 40 per cent visit primarily from Belgium, Italy, the UK, Spain, and the Netherlands, as well as outside Europe, including Japan, South Korea, Russia, Hong Kong, Lebanon and China. Following the success of its first edition, the Play With Design exhibit will return to the show for s/s 14. Featuring 10 designers’ perspectives on the universe of children’s design, it will be housed in the entrance of the show this season, complete with an entirely new scenography. There will also be four new trend spaces provided in collaboration with new artists to encourage further visitor inspiration. New signings for this summer’s show include Aturino, Bumoon, Les Pascalettes, Des Pas Rayés, Gardner and the Gang, Poco Nido, Nobodinoz, Tutu du Monde, Christina Rohde, Corby Tindersticks, Apolline à Paris and Paz Rodriguez. www.playtimeparis.com

INDEPENDENT KIDS 7-8 July 2013 Cranmore Park, Shirley, Solihull The July 2013 edition of Independent Kids will offer around 50 brands showcasing around 60 collections encompassing children’s clothing, christeningwear, accessories and gifts. Both immediate-delivery product for a/w 13 and forward-order product for s/s 14 will be available. Exclusively for independent retail childrenswear buyers, Independent Kids is expecting to attract around 400 visitors with brands such as Mayoral, Frugi, Kite Kids, 3 Pommes and Levi’s. New signings, meanwhile, include French Connection and Ruby & Ginger.

3 POMMES

Other highlights of the forthcoming event include a new coffee lounge area in the showroom, post-show drinks and canapés, and an informal evening dinner after the first day of the show. Buyers also benefit from free parking, free refreshments and lunch. In the run-up to the event, keep up-to-date with the latest news via Independent Kids’ website, Twitter and Facebook. www.independentkids.co.uk

LE QUEUE DU CHAT

CONVERSE

>>>

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June/July 2013

 

KLEINE FABRIEK 7-8 July 2013 Amsterdam RAI, Amsterdam Kleine Fabriek offers a mix of mid to high end international brands and young, designer labels offering fashion – clothing, underwear, swimwear, footwear and accessories – as well as toys, interiors and furniture. Around 220 exhibitors are expected, presenting around 350 collections. Key returns to date include Tommy Hilfiger, Molo Kids, Anne-Claire Petit Accessories, Koeka, Claesen’s, Havaianas, Bengh per Principesse, Bor*z, Room Seven, Oilily, IKKS, Timberland, Guess, Little Marc Jacobs and Levi’s Kids. New signings so far include Agatha Ruiz de la Prada Baby, Acebo’s, Tibbington and Tutto Piccolo. As of July 2012, the show is now segregated into defined areas for the ease of visitors. Object+ is for brands with collections consisting of toys, bed linen, furniture and interior accessories. Star features collections with distinctive and unique handwriting, incorporating clothing, footwear and accessories. Brands in the Industry section are trend-sensitive, offering fast fashion for kids and teens, while Blueprint focuses on those brands where denim is the core of the range. www.kleinefabriek.nl

THE LITTLE GALLERY 7-9 July 2013 Botschaft, Cecilienallee 5, Düsseldorf Launching to the show circuit this season from the Igedo Company, The Little Gallery will offer coordinated fashion ranges with a focus on kids and teens, providing both small collections and newcomers as well as major established national and international labels. In terms of product, the event will encompass medium to high-end basics, casual and sportswear, streetwear, high fashion, swimwear, bodywear, accessories, lifestyle products and maternitywear. Fashion shows, panel discussions, a trend area and networking events are scheduled to take place, while the Media Trend Village will provide a meeting point for the industry, trade and media. Visitors can check the show’s website for updates on the event and, by signing up to a newsletter, receive news on brand signings and highlights surrounding the show. Visitors can also link up to The Little Gallery via its Facebook page. www.the-little-gallery.de

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June/July 2013

 

CHILDREN’S FASHION COLOGNE (CFC) 11-13 July 2013 Koelnmesse GmbH Messeplatz, Cologne, Germany Children’s Fashion Cologne (CFC), inspired by German children’s fashion and family magazine Luna, will launch its first edition this season. It will offer children’s and babies’ fashion, footwear, maternitywear, lifestyle product, accessories and interiors from around 120 exhibitors. Highlights include seminars, collaborations with the German Association of Textile Retailers (BTE) and the Pan-European Industry and Retail Association, Children’s Fashion Europe (CFE), and a networking party on 12 July. Key signings include Miss Blumarine, Roberto Cavalli Junior, Silvian Heach, Blue Seven, Cakewalk and Mayoral. www.cfc-cologne.de

LITTLE BARCELONA 14-15 July 2013 Disseny Hub, Barcelona Launched in February 2012, Little Barcelona returns this season playing host to around 80 exhibitors offering fashion for kids and mums, as well as footwear, gifts and décor. Visitor highlights include a catwalk organised by the show together with 080 Barcelona Fashion. 080 is a project to help designers and companies promote themselves internationally, contributing to the visualisation of the educational potential of Catalonia in the design and fashion fields, and creating synergies and complicity between the worlds of design and production. The show makes heavy use of social media to keep visitors up to speed and offers practical information and news via Facebook, Twitter and a blog as well as through the show’s website. www.littlebarcelona.com

 PLAYTIME NEW YORK

ENK CHILDREN’S CLUB

PURE JUNIOR

        

        

       

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June/July 2013

 

CIFF KIDS 8-11 August 2013 Bella Center, Center Boulevard 5, Copenhagen Ciff Kids will showcase around 158 exhibitors offering clothing, footwear and accessories from brands such as Hummel, Danfæ, Sebra, Mini Nümph, Noa Noa Miniature, Fub and Gro Company. New signings include Mini A Ture, Color Kids, Lillelam, The Brand, Quiksilver and Rock ’N Lullaby. A trend catwalk show is available at 1pm daily, with Noa Noa Miniature and Sofie Schnoor hosting their own catwalks to present their collections. For the third year in a row, the show will also host the annual Børn I Byen awards. Taking place on 9 August, it features 11 categories including the best child-friendly clothing brand, shoe brand, shop, attraction and restaurant, with awards chosen by consumers via votes cast on the Børn I Byen website. The awards are followed by a networking social gathering for exhibitors, press and buyers, with details of further networking opportunities available on the Ciff website. www.ciff.dk

MODA FOOTWEAR 11-13 August 2013 NEC, Birmingham Moda Footwear, the UK’s largest and busiest footwear exhibition, also offers the largest dedicated gathering of children’s footwear in the UK. The line-up of brands offering kids’ footwear collections this season include Froddo, XTI Kids, Chipmunks, Danco, GBB, Garvalin, Noel Children’s Shoes, Petasil, Pippo, Primigi, Richter, Ricosta, RSB, Umi Children’s Shoes, Babybotte and Bambi. The dedicated footwear and accessories catwalk show, taking place between the Moda Footwear and Moda Gent sections of the exhibition, will also make a return this season featuring a kids’ footwear scene. www.moda-uk.co.uk

 PLAYTIME TOKYO

KIND + JUGEND

TOP DRAWER

        

        

        

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June/July 2013

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" $2 8&

MOLO KIDS £22.70, 07718 987756 —

I LOVE GORGEOUS £27, 01748 822055 —

     NO ADDED SUGAR £25, 020 7226 2323 —

SMÅFOLK ¤16.65, 0045 31676953 —

   

KIK KID Dress ¤30.90 leggings ¤34.30 0031 204684531 —

NAME IT £7.50, 0161 836 6824 —

    

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June/July 2013

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BEAR GRYLLS KIDSWEAR “Every child has the right to an adventure. Life is about grabbing opportunities. The prizes don’t always go to the biggest, the best and the strongest - they go to those who persevere.”

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01: NON-TOXIC, WATER-BASED WASH-OFF NAIL POLISH Little BU, £4.15 per bottle, 07771 365457

02: REUSEABLE FABRIC WALL STICKER Belle & Boo, £5.84, 0117 924 6382

03: BULLDOG BABYGRO GooGoo & Gaga, ¤14, 0033 613602633

04: BOYS’ VINTAGE SOCK BUNDLE Etiquette Clothiers, ¤11.30, 07970 383188

VISIT US AT

BUBBLE LONDON, STAND E22 TO SEE CRAGHOPPERS COMPLETE RANGE OF CHILDRENSWEAR.

05: ENAMEL OR STERLING SILVER CHARM BRACELETS Jacques + Sienna, From £9.75, 020 7148 6394 Follow us

03: OG MINI ICONS KIDS’ SUNGLASSES Oliver Goldsmith, £38, 0845 0533 440 All prices are wholesale unless stated otherwise

WWW.CRAGHOPPERS.COM

COME OUT AND PLAY

For trade enquiries and for the new SS14 brochure, call 0844 811 2322

www.regatta.com

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June/July 2013

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TRUTEX

52: A chairmanâ&#x20AC;&#x2122;s challenge Matthew Easter on his appointment as the new Schoolwear Association chairman

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June/July 2013

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This yearâ&#x20AC;&#x2122;s Schoolwear Association social event, which takes place on Sunday 13 October 2013 after the first day of The Schoolwear Show, will have a Medieval Banquet theme.

ď&#x20AC;&#x2013;ď&#x20AC;&#x201C;ď&#x20AC;¨ď&#x20AC;&#x203A;ď&#x20AC;&#x2013;ď&#x20AC;&#x20AC;ď&#x20AC;&#x17E;ď&#x20AC;§ď&#x20AC;?ď&#x20AC;&#x2014;ď &#x192;ď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;¤ď&#x20AC;&#x2014;ď&#x20AC;&#x2014; ď&#x20AC;&#x201C;ď&#x20AC;Šď&#x20AC;&#x201C;ď&#x20AC;¤ď&#x20AC;&#x2013;ď&#x20AC;Ľ David Luke has been awarded both The Intertek Green Leaf verification certificate and the Groundwork MSST environmental award. The Intertek Green Leaf verification shows the woven fabric used in David Luke Eco Jackets and Blazers has been independently verified as 100 per cent post-consumer recycled polyester. The supplier has also been working with Groundwork MSST (Manchester, Salford, Stockport, Tameside, Trafford) to improve its environmental performance. Groundwork teams up with local councils to deliver environmental support to businesses. David Luke achieved the bronze and silver level of achievement in recognition of measures taken to reduce its environmental footprint.

ď&#x20AC;&#x2014;ď&#x20AC;Šď&#x20AC;Ľ ď&#x20AC;&#x203A; ď&#x20AC;&#x20AC;ď&#x20AC;&#x201D;ď&#x20AC;¤ď&#x20AC;&#x203A;ď&#x20AC;&#x2014;ď&#x20AC;&#x2DC;

ď&#x20AC;¤ď&#x20AC;Ąď&#x20AC;Šď&#x20AC;&#x17E;ď&#x20AC;&#x203A; ď&#x20AC;Ľď&#x20AC;Ą ď&#x20AC;&#x20AC;ď&#x20AC;¤ď&#x20AC;&#x2014;ď&#x20AC;&#x2013;ď&#x20AC;§ď&#x20AC;&#x2022;ď&#x20AC;&#x2014;ď&#x20AC;Ľ ď&#x20AC;&#x;ď&#x20AC;&#x203A; ď&#x20AC;&#x203A;ď&#x20AC;&#x;ď&#x20AC;§ď&#x20AC;&#x;ď&#x20AC;Ľ Following an extensive customer feedback exercise last autumn, Rowlinson is now offering more flexibility in order sizes to meet demand for smaller minimums on its special knitwear. The personalised schoolwear manufacturer can now support minimums on specials of 12 garments per style (three per size), with this reduction incurring a small surcharge of ÂŁ6 per order, for orders less than 36.

ď&#x20AC;Ľď&#x20AC;&#x201C;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;§ ď&#x20AC;&#x2013;ď&#x20AC;¤ď&#x20AC;&#x201C;ď&#x20AC;&#x203A;ď&#x20AC;Ľď&#x20AC;&#x203A; ď&#x20AC;&#x2122; ď&#x20AC;&#x203A; ď&#x20AC;&#x203A;ď&#x20AC;Śď&#x20AC;&#x203A;ď&#x20AC;&#x201C;ď&#x20AC;Śď&#x20AC;&#x203A;ď&#x20AC;¨ď&#x20AC;&#x2014;ď&#x20AC;Ľ

Held at Coombe Abbey Hotel, Warwickshire, guests will be treated to wine, entertainment and a meal followed by a disco. Tickets will be available on a first-come first-served basis. The Schoolwear Association is also running an industry raffle at the Schoolwear Show to help raise funds and for which it is seeking sponsored prizes and donations.

The service is available against all Rowlinsonâ&#x20AC;&#x2122;s knitwear products â&#x20AC;&#x201C; Courtelle, Performa Cotton and Performa 50 â&#x20AC;&#x201C; with all three also available on a special fast-track service in stripes of the customersâ&#x20AC;&#x2122; choice.

ď&#x20AC;&#x2022;ď&#x20AC;&#x201C;ď&#x20AC;¤ď&#x20AC;&#x201D;ď&#x20AC;Ą ď&#x20AC;&#x20AC; ď&#x20AC;&#x2014;ď&#x20AC;§ď&#x20AC;Śď&#x20AC;¤ď&#x20AC;&#x201C;ď&#x20AC;&#x17E;ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;Śď&#x20AC;&#x201C;ď&#x20AC;Śď&#x20AC;§ď&#x20AC;Ľď&#x20AC;&#x20AC; ď&#x20AC;&#x2DC;ď&#x20AC;Ąď&#x20AC;¤ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;¤ď&#x20AC;§ď&#x20AC;Śď&#x20AC;&#x2014;ď&#x20AC;Ş Trutex has become the UKâ&#x20AC;&#x2122;s first carbon neutral specialist schoolwear provider, with targets set to reduce carbon emissions in the short, medium and long-term. The company went through an extensive auditing programme undertaken by Carbon Footprint Ltd in line with ISO 14064 and the Greenhouse Gas Protocol to identify the amount of carbon it used as an organisation over the last 12 months. The audit covered all areas of business including energy usage in offices, delivery of goods and business travel. To become carbon neutral, Trutex needed to offset these emissions by investing in a Verified Carbon Standard project, which helps tackle climate change by reducing greenhouse gas emissions and generating clean energy. Trutex chose the Erkenek run-of-river hydropower project in Turkey, which reduces the need for fossil fuel-generated power and offers social and environmental benefits to the local community.

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Similarly, outside of Back To School (29 July to 23 September), Rowlinson can offer embroidery in minimums of six, with a one-off payment of ÂŁ6 per order for these smaller quantities.

ď&#x20AC;Ľď&#x20AC;&#x2022;ď&#x20AC;&#x161;ď&#x20AC;Ąď&#x20AC;Ąď&#x20AC;&#x17E;ď&#x20AC;Šď&#x20AC;&#x2014;ď&#x20AC;&#x201C;ď&#x20AC;¤ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;&#x161;ď&#x20AC;Ąď&#x20AC;Š ď&#x20AC;&#x203A; ď&#x20AC;§ ď&#x20AC;&#x2013;ď&#x20AC;&#x201C;ď&#x20AC;Śď&#x20AC;&#x2014;ď&#x20AC;&#x2013; This yearâ&#x20AC;&#x2122;s Schoolwear Show, taking place on 13-15 October 2013 at Cranmore Park, Solihull, has experienced increased interest from new exhibitors, with the event already sold out. Along with a high level of returning exhibitors, more new signings mean a wider range of product will be available at this yearâ&#x20AC;&#x2122;s show. Show organiser Force 12â&#x20AC;&#x2122;s new strategy of releasing visitor information earlier in the year has proved a positive move. Registrations are significantly up on last year, with over 200 already completed. A link-up between Force 12 and CWB magazine to increase pre-show promotional advertising and information throughout the year is set to produce further interest and registrations, together with a new, more user-friendly show website available at the end of July.

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ď&#x20AC;żď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;Šď&#x20AC;ď&#x20AC;§ď&#x20AC;Šď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;Šď&#x20AC;śď&#x20AC;&#x20AC;ď&#x20AC;Şď&#x20AC;ď&#x20AC;śď&#x20AC;ąď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x201D;ď&#x20AC;łď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;Šď&#x20AC;ś ď&#x20AC;&#x203A;ď&#x20AC;Ľď&#x20AC;¸ď&#x20AC;Šď&#x20AC;śď&#x20AC;ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;&#x2013;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ď&#x20AC;°ď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;¨ď&#x20AC;Šď&#x20AC;ˇď&#x20AC;ď&#x20AC;Ťď&#x20AC;˛ď&#x20AC;&#x192; ď&#x20AC;ąď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;šď&#x20AC;Şď&#x20AC;Ľď&#x20AC;§ď&#x20AC;¸ď&#x20AC;šď&#x20AC;śď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;ď&#x20AC;˛ď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;Źď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ť ď&#x20AC;Ťď&#x20AC;Ľď&#x20AC;śď&#x20AC;ąď&#x20AC;Šď&#x20AC;˛ď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;˝ď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;Šď&#x20AC;ąď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;§ď&#x20AC;§ď&#x20AC;łď&#x20AC;ąď&#x20AC;ąď&#x20AC;łď&#x20AC;¨ď&#x20AC;Ľď&#x20AC;¸ď&#x20AC;Š ď&#x20AC;&#x2C6;ď&#x20AC;&#x2039;ď&#x20AC;&#x2021;ď&#x20AC;&#x192;ď&#x20AC;&#x2021;ď&#x20AC;&#x2021;ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2019;ď&#x20AC;Ľď&#x20AC;şď&#x20AC;ď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;šď&#x20AC;Żď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;&#x201C;ď&#x20AC;§ď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;°ď&#x20AC;Ľď&#x20AC;žď&#x20AC;Šď&#x20AC;śď&#x20AC;ˇď&#x20AC;&#x2026;ď&#x20AC;&#x20AC;ď&#x20AC;˘ď&#x20AC;Źď&#x20AC;Š ď&#x20AC;˛ď&#x20AC;Šď&#x20AC;ťď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;ď&#x20AC;źď&#x20AC;&#x201E;ď&#x20AC;¸ď&#x20AC;ď&#x20AC;Šď&#x20AC;śď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;˝ď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;Šď&#x20AC;ąď&#x20AC;&#x192;ď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;Źď&#x20AC;ď&#x20AC;§ď&#x20AC;Źď&#x20AC;&#x20AC;ď&#x20AC;ď&#x20AC;˛ď&#x20AC;§ď&#x20AC;°ď&#x20AC;šď&#x20AC;¨ď&#x20AC;Šď&#x20AC;ˇ ď&#x20AC;ď&#x20AC;˛ď&#x20AC;¸ď&#x20AC;Šď&#x20AC;Ťď&#x20AC;śď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;Ľď&#x20AC;°ď&#x20AC;Żď&#x20AC;ťď&#x20AC;Ľď&#x20AC;˝ď&#x20AC;ˇď&#x20AC;&#x192;ď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;ď&#x20AC;°ď&#x20AC;°ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;Źď&#x20AC;łď&#x20AC;šď&#x20AC;ˇď&#x20AC;Šď&#x20AC;¨ ď&#x20AC;ťď&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;ď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;§ď&#x20AC;Źď&#x20AC;łď&#x20AC;łď&#x20AC;°ď&#x20AC;ťď&#x20AC;Šď&#x20AC;Ľď&#x20AC;śď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;´ď&#x20AC;Šď&#x20AC;§ď&#x20AC;ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;ď&#x20AC;ˇď&#x20AC;¸ď &#x20AC;ď&#x20AC;ˇ ď&#x20AC;˛ď&#x20AC;Šď&#x20AC;ťď&#x20AC;&#x20AC;ď&#x20AC;&#x2C6;ď&#x20AC;&#x2021;ď&#x20AC;&#x192;ď&#x20AC;&#x2021;ď&#x20AC;&#x2021;ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;ľď&#x20AC;&#x20AC;ď&#x20AC;Şď&#x20AC;¸ď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;Ľď&#x20AC;śď&#x20AC;Šď&#x20AC;Źď&#x20AC;łď&#x20AC;šď&#x20AC;ˇď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;ď&#x20AC;˛ ď&#x20AC;&#x203A;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;§ď&#x20AC;Źď&#x20AC;Šď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;Šď&#x20AC;śď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;˛ď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;ď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;ď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;śď&#x20AC;Šď&#x20AC;ˇď&#x20AC;´ď&#x20AC;łď&#x20AC;˛ď&#x20AC;ˇď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;ł ď&#x20AC;&#x2019;ď&#x20AC;Ľď&#x20AC;şď&#x20AC;ď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;šď&#x20AC;Żď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;śď&#x20AC;Šď&#x20AC;ľď&#x20AC;šď&#x20AC;ď&#x20AC;śď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;Šď&#x20AC;źď&#x20AC;¸ď&#x20AC;śď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;¸ď&#x20AC;łď&#x20AC;śď&#x20AC;Ľď&#x20AC;Ťď&#x20AC;Š ď&#x20AC;Şď&#x20AC;łď&#x20AC;°ď&#x20AC;°ď&#x20AC;łď&#x20AC;ťď&#x20AC;ď&#x20AC;˛ď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;ď&#x20AC;˛ď&#x20AC;§ď&#x20AC;śď&#x20AC;Šď&#x20AC;Ľď&#x20AC;ˇď&#x20AC;Šď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;ˇď&#x20AC;Ľď&#x20AC;°ď&#x20AC;Šď&#x20AC;ˇď&#x20AC;&#x20AC;ď&#x20AC;Şď&#x20AC;łď&#x20AC;śď&#x20AC;&#x20AC;ď&#x20AC;¸ď&#x20AC;Źď&#x20AC;Š ď&#x20AC;&#x201C;ď&#x20AC;§ď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;°ď&#x20AC;Ľď&#x20AC;žď&#x20AC;Šď&#x20AC;śď&#x20AC;&#x2026; For more schoolwear news visit cwb-online.co.uk

â&#x2013;˛

June/July 2013

ď &#x201E;ď&#x20AC;&#x20AC;ď&#x20AC;˘ď&#x20AC;¤ď&#x20AC;Ąď&#x20AC;&#x2013;ď&#x20AC;§ď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;&#x20AC;ď &#x201E;

) ď&#x20AC;&#x2022;ď&#x20AC;Šď&#x20AC;&#x201D;ď &#x192;ď&#x20AC;˝ď&#x20AC;&#x20AC;ď&#x20AC;şď&#x20AC;´ď&#x20AC;Žď&#x20AC;ľď&#x20AC;&#x20AC;ď&#x20AC;šď&#x20AC;ąď&#x20AC;&#x20AC;ď&#x20AC;şď&#x20AC;šď&#x20AC;śď&#x20AC;šď&#x20AC;&#x20AC;ď&#x20AC;˝ď&#x20AC;łď&#x20AC;´ď&#x20AC;źď&#x20AC;žď&#x20AC;˝ď&#x20AC;&#x20AC;ď&#x20AC;ąď&#x20AC;šď&#x20AC;źď&#x20AC;&#x20AC;ď&#x20AC;˝ď&#x20AC;Žď&#x20AC;łď&#x20AC;šď&#x20AC;šď&#x20AC;śď&#x20AC;&#x2020;ď&#x20AC;&#x20AC;

DAVID LUKE Offering an ethical option, the 100 per cent Fairtrade cotton polo shirt from David Luke is available in four colours â&#x20AC;&#x201C; red, sky, white and gold (pictured) â&#x20AC;&#x201C; and is 200-205gsm in weight with a two-button placket. Sizes range from ages three to four years up to 12-13 years. Embroidery and/or printing are available to order on all colours. www.davidluke.com

FINDEN + HALES As part of its childrenswear range, Finden + Hales offers polo shirts that have been designed and manufactured in a choice of standard and performance fabrics. The sports polo, made from 100 per cent cotton, is available in five colours â&#x20AC;&#x201C; black/red, navy/white, royal/black, red/white and white/royal. Design features to support comfort and movement include contrast side panels, piping detail on sleeves, side vents with contrast taping and a contrast inner placket with three buttons. www.findenandhales.com

HENBURY Henburyâ&#x20AC;&#x2122;s kidsâ&#x20AC;&#x2122; H459 polyester/cotton tipped pique polo is available in six colour combinations â&#x20AC;&#x201C; white/red, red/white, sky/navy, white/black, white/navy and navy/bottle. Sizes range from three years to 2XL and an XS adult size. www.henbury.com

PAPINI The Papini 210gsm childrenâ&#x20AC;&#x2122;s polo, pictured here in gold, is made from 35 per cent cotton and 65 per cent polyester. Features include twin raised decorative stripes to the rib knit colour, hemmed cuffs, and two-button placket with self-coloured buttons. Reactive dyed for colour stability, the garment is available in three to four years to 11-12 years and adults XS-4XL. www.papini.co.uk

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ROWLINSON Produced from 65 per cent polyester and 35 per cent cotton, 185gsm and featuring hemmed short-sleeved cuffs with dyed-to-match buttons, the Woodbank brand of polo shirts from Rowlinson includes 15 stock colours and six stock tipped collars. Rowlinson’s in-house embroidery service also means it is able to despatch badged polo shirts within five days. www.rowlinson-knitwear.com

BLUE MAX BANNER A key product for Blue Max Banner is the Penthouse polo (pictured). It is made from an anti-pil, easy-care, 200-210gsm weight poly/cotton fabric and offers a tapered neck seam, razor sharp plackets, flat knit collar and ribbed cuffs. The garment’s tight knit weave, meanwhile, offers an ideal surface for embroidery. Available in 17 colour options and from sizes two to 13 years of age. www.bluemaxbanner.co.uk

TRUTEX

WINTERBOTTOM SCHOOLWEAR Suitable for school uniform or to provide a new look for a club or society, Winterbottom polo shirts are knitted from fine yarn for increased comfort and performance. With a wide selection of options available, including tipped collars and cuffs or simple contrast placket, the Winterbottom design team can create bespoke designs. Alternatively, there is an extensive stock range to choose from. www.graham-winterbottom.co.uk

The Trutex polo shirt is offered in 15 different colours options from stock. Available in sizes one to two years up to XXXL, it is manufactured from a 220gsm weight material made up of 65 per cent polyester and 35 per cent cotton, which allows for both durability and comfort. www.trutex.com

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LAURA TURNER: What made you take on the role of Schoolwear Association (SA) chairman? MATTHEW EASTER: I strongly believe in the role of the SA and have been actively involved since I joined Trutex in 2010. Equally, a number of colleagues in the industry have given up their time to take on the role previously, so I felt it was right that I put my name forward. LT: What do you feel will be the main challenges you will face as chairman? ME: Like any voluntary association, where we all have separate day jobs, the challenge will undoubtedly be balancing the goodwill of the executive team with achieving as much as we can, and continuing to demonstrate to the members that their annual subscription is worthwhile. Sometimes this is hard, as a lot of work goes on in the background that does not necessarily give visible results, but I do think we have moved our industry forward and achieved a lot, all things considered.

LT: As MD of Trutex, what skills and experience can you transfer to the role of SA chairman? ME: Hopefully, a structured and results-focused approach. I am an advocate of keeping things as simple as possible and will try to work with the rest of the executive committee to keep focused on the long-term aims of the SA. LT: As well as your appointment, what other changes have been made to the SA council? ME: Alex Gani has taken on the role of vice chairman, which for me is very positive, as he has been active in the Membership section for a while and has a fresh and enthusiastic approach. It’s also good that he is an independent retailer, so both sides of the SA are represented between the chair and vice chair. LT: What are your immediate priorities for the SA? ME: To continue the good work that we are doing on several fronts in public affairs with our active

campaigning, press and communications, but also on marketing, member support and best practice for our members. LT: What is your long-term agenda? ME: To build the SA to a position where school uniform decision-makers know and can trust us to represent the professional and reliable uniform suppliers in the marketplace. In essence, I would like to see SA membership as a benchmark for quality. LT: What campaigns is the SA working on? ME: We have recently developed a marketing campaign for members to encourage their customers to buy uniform in good time – avoiding the typical Back To School queues – and we are working on promoting our message through various educational publications, too. We have also launched a press campaign to encourage parents to look for value in their garments since their children are worth the effort.

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LT: Is the SA currently lobbying, or planning to? ME: Yes, absolutely. This is one of the core aims of the SA and one where we have had considerable success in the past.

with national and educational media where possible and hope, as in previous years, that we will have the opportunity to get our message across with radio, press interviews and so on.

LT: Is the SA planning further market research or members’ surveys? ME: Yes. We conduct an annual survey that has proved useful, and we also commissioned an extensive study into the opinions on school uniform with YouGov in 2012. We are currently planning to supplement that research with more questions this summer.

LT: Does the SA utilise social media and if so, has it helped open up channels of communication? ME: Yes, it does utilise social media and, through Twitter and Facebook, this side of the SA is becoming increasingly important as it allows members and interested parties to ask questions, voice opinions and engage in our activities. We have also recently launched a new website, which is a vast improvement on the previous one.

LT: Will the SA be making an appearance at any forthcoming events or trade shows? ME: Our main event takes place on 13-15 October in conjunction with The Schoolwear Show at Cranmore Park in Solihull. We will have a stand at the event so members and prospective members can meet representatives of the SA. We will also hold an annual fundraising dinner on the evening of Sunday 13 October after the first day of The Schoolwear Show. I would encourage all members to come along to the fundraiser and get involved. We are also becoming more present at conferences, where we provide literature in packs for delegates, such as the NAHT – the National Association of Head Teachers – which is a trade union representing head teachers, deputy head teachers, assistant head teachers and other school and college leaders in the UK. LT: What is the SA’s strategy in terms of working with the national media? ME: We have appointed a PR agency – Hopwood – this year, which is so far proving successful. We will continue to try and engage

LT: What are the biggest challenges facing the school-specific sector today, and how does the SA plan to help fight them? ME: As ever, our biggest challenge as an industry is to remind public bodies, schools, decision-makers and consumers of the benefits of school-specific uniform and the value that our members bring in providing year-round stock, service and support to schools. As I have

mentioned, I believe the SA is focusing on driving this message in all areas. LT: What key reasons would you give to a schoolwear specialist, not currently a member of the SA, to join? ME: Given that our industry is largely made up of small and medium sized independent businesses, I feel strongly that it is essential for us to have a strong collective voice through a body such as the SA. We currently represent around 75 per cent of our market and have an active and committed executive committee. It is not expensive to become a member and, the more we have, the more positive an impact we can make to support our industry. So, all in all, I think everyone involved in specialist schoolwear should feel a duty to join the SA. LT: What essentially would you like to achieve in your term as chairman? ME: I hope to continue the good work that has been done by previous chairmen of the SA and work with the executive team to give more impact in all areas where the SA is active.

INFORMATION BOX The Schoolwear Association, which has over 300 members, promotes the benefits of school-specific uniform to schools, students and parents. It represents all those involved in the supply of school-specific uniform including retailers, direct-to-school suppliers, manufacturers, distributors, wholesalers, suppliers, decorators, agents and schools. www.schoolwearassociation.co.uk www.facebook.com/SchoolwearAssociation www.twitter.com/SAschoolwear

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64#89: 6$#%8-9&

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  

0: 4 Funky Flavours 0031 495498330 www.4funkyflavours.nl A: Aden + Anais 020 7801 6279 www.adenandanais.com : Agatha Ruiz de la Prada 01225 700699 www.agatharuizdelaprada.com : Anasai 0091 9820024988 B: Baby CoCo Bellea 0800 002 9515 www.babycocobellea.com : Bam Bam 01442 248099 www.finestforbaby.co.uk : Belle & Boo 0117 924 6382 www.belleandboo.com : Billieblush 020 8964 8605 www.groupecwf.com : Björn Borg 07584 091289 www.bjornborg.com : Bloch 07971 470549 www.bloch.com : Blue Max Banner 0845 230 0888 www.bluemaxbanner.co.uk : Bobo Choses 020 3137 3503 www.vida-kids.co.uk : Boboli 0034 937982000 www.boboli.es : Bonnie Baby 01273 227779 www.bonniebaby.co.uk : Boys & Girls 07803 725324 www.boysandgirlsshop.com : Brit Chic Signature 01834 826213 www.britchiuk.co.uk C: Cad Modelling 0039 0552476261 www.cadmodelling.it : Corby Tindersticks 07834 270320 www.corbytindersticks.com : Country Kids 01883 740066 www.cksox.co.uk : Crocs Footwear 0808 101 3890 www.crocs.eu : Cute Graffiti 020 8350 8916 www.cutegraffiti.com D: Dainty Dizzy 07815 146313 www.daintydizzy.co.uk : David Luke 0161 272 7474 www.davidluke.com : Dimity Bourke 0061 280956462 www.dimitybourke.com E: Emile et Rose 01509 881300 www.emile-et-rose.co.uk : Etiquette Clothiers 07970 383188 www.etiquetteclothiers.com F: Finden + Hales www.findenandhales.com : Frugi 01326 572828 www.welovefrugi.com G: GooGoo & Gaga 0033 613602633 www.googooandgaga.fr : Gro Company www.littleicons.co.uk H: Henbury www.henbury.com : Hooligans Kids 01295 810008 www.merrygorounduk.co.uk I: I Love Gorgeous 01748 822055 www.ilovegorgeous.co.uk J: Jacques + Sienna 020 7148 6394 www.vida-kids.co.uk : Joules 01854 435229 www.joules.com : Juliet & The Band 07887 843523 www.julietandtheband.com K: Kik Kid 0031 204684531 www.kik-kid.nl : Kite 01202 733222 www.kite-kids.co.uk L: Laranjinha 0035 1226166260 www.laranjinha.com : Leopold & Livia 0046 768083084 www.leopoldandlivia.com : Lelli Kelly 0039 05834311 www.lellikelly.it : Les Pascalettes 07958 307709 : Lilly + Sid 07985 162337 www.lillyandsid.com : Little Angels 0035 1914330037 www.littleangels.pt : Little BU 07771 365457 www.iluvlittlebu.com M: Maileg 01628 820082 www.maileg.com : Margarite 0034 661842703 www.margarite.es : Mayoral 01277 227427 www.mayoral.com : Micumacu 0034 938757336 www.micumacu.com : Milk and Rock 0035 1936010990 www.milkandrock.com : Milliemanu 020 8878 7863 www.milliemanu.com : Minene 020 8458 7764 www.minene.co.uk : Mini A Ture 020 7348 7316 www.miniature.dk : Miranda 07958 575068 www.mirandatextil.com : Molo Kids 07718 987756 www.molo-kids.com : Mousehouse 01606 610440 www.mousehousegifts.co.uk N: Name It 0161 836 6824 www.nameit.com : Neso & Jelly 0034 607575575 www.nesojelly.com : No Added Sugar 020 7226 2323 www.noaddedsugar.com O: Oliver Goldsmith 0845 053 3440 www.olivergoldsmith.com P: Papini 01977 608234 www.papini.co.uk : Petites Pattes 07909 264551 www.petitespattes.co.uk : Pigeon 01865 379230 www.organicsforkids.com : Piupiuchick 0035 1913497102 www.piupiuchick.com : Poco Nido 07941 089702 www.poconido.com Q: Question Everything 07815 145459 www.questioneverythinglondon.com R: Ragtales 07770 574074 www.ragtales.co.uk : Red Urchin 07810 565999 www.redurchin.co.uk : Rowlinson 0161 477 7791 www.rowlinson-knitwear.com S: Slugs & Snails 0035 3867338107 www.slugsandsnails.ie : Småfolk 0045 31676953 www.smafolk.dk : Sock-Belts 07545 373245 www.sock-belts.co.uk : Sofia Couture 07961 312663 www.sofiacouture.co.uk : Star Child 01509 817601 www.starchildshoes.co.uk : Stella Cove 0012 128012387 www.stellacove.com : Stylesight 020 7613 6280 www.stylesight.com : Sunuva 020 8286 3939 www.sunuva.com : Sense Organics 020 7253 5597 www.sense-organics.com T: Timberland 020 8964 8605 www.groupecwf.com : Trutex 01200 421205 www.trutex.com : Tutto Piccolo 0034 965546899 www.grupotuttopiccolo.com W: What Mother Made 07817 893416 www.whatmothermade.co.uk : Winterbottom Schoolwear 01254 390700 www.graham-winterbottom.co.uk

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June/July 2013

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ACCESSORIES

HATS

SCHOOLWEAR

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Hats • Gloves • Scarves Full catalogue available Tel: 01923 210646 Fax: 01923 210647 Email: info@bullseyeinternation.co.uk

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BABY & KIDS SHOES

MANNEQUINS SCHOOL TIES

WILLIAM TURNER & SON 

School Ties & Accessories

       

 

Soft leather shoes designed to give total comfort for little growing feet

SCHOOLWEAR Schoolwear Accessories

+44 (0)1495 311123 www.inch-blue.com

www.unicol-schoolwear.co.uk Tel: 0161 480 8582 sales@william-turner.co.uk

  

TIE & SCARF COMPANY    SCHOOL TIES  



 

   

• Soft Leather Shoes • Handmade in England • No Minimum Order Tel: 01509 817600 www.starchildshoes.co.uk

        

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June/July 2013

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NORTH EAST

ď&#x20AC;&#x2DC;ď&#x20AC;Şď&#x20AC;§ď&#x20AC;&#x153;ď&#x20AC;&#x161;ď&#x20AC;Ťď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;Şď&#x20AC; Showrooms will be held in Leeds, Manchester and London for further info contact Bib Sohel Tel 07850 754 853 email bib.sohel@sky.com DESIGUAL, FORE!! AXEL AND HUDSON, LEMMI, BEBE BY MINIHAHA, DARCY BROWN, SUGARLOAF KIDS, MINI VANILLA, MINI ZZZ A diverse selection of highly desirable brands for UK independents and stores from baby to 16yrs. European distributor for Fore!! Axel and Hudson.

NORTH WEST

ď&#x20AC;Žď&#x20AC;&#x153;ď&#x20AC;Łď&#x20AC;&#x203A;ď&#x20AC;Śď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;&#x17E;ď&#x20AC;&#x153;ď&#x20AC;Ľď&#x20AC;&#x161; ď&#x20AC;&#x153;ď&#x20AC;Ş Weldon Agencies, Carr House Business Centre, Carr House Lane, Bretherton, Lancashire, PR26 9AR Tel: 01772 603912 Email: barrieweldon@btconnect.com www.weldonagencies.co.uk NO NO, S & D LE CHIC, DEUX PAR DEUX, ABSORBA / CONFETTI, BOBOLI, POM POM, FUN + FUN, FOQUE Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.

SOUTH WEST

ď&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;Ľď&#x20AC;&#x;ď&#x20AC;Ź ď&#x20AC;ąď&#x20AC;&#x153;ď&#x20AC;Ľ The Old Barn, Shurnhold Farm Business Park, Bath Road, Melksham, Wiltshire SN12 8DF Tel: 01225 700699 Mobile: 07785 290154 Email: Monique@vanhuizen.co.uk Web: www.vanhuizen.co.uk www.oililybag.co.uk MIM-PI, PAGLIE

IRELAND

ď&#x20AC;Ľď&#x20AC;Źď&#x20AC;&#x2DC;ď&#x20AC;Łď&#x20AC;&#x2DC;ď&#x20AC;&#x20AC;ď&#x20AC;¤ď&#x20AC;&#x161;ď&#x20AC;˘ď&#x20AC;&#x153;ď&#x20AC;Ľď&#x20AC;Ľď&#x20AC;&#x2DC; 40 Bedford Street, Belfast BT2 7FF Tel: 0044 28 90236330 Fax: 0044 28 90236330 Email: nuala.mckenna@ukgateway.net FRENCH CONNECTION, EMILE-ET-ROSE, KANZ, LILLY & SID, HATLEY, LOFFF, STEIFF, STARDUST, FIRST COMMUNION, FIRST OCCASIONS CHRISTENING WEAR High quality childrenâ&#x20AC;&#x2122;s fashions for babies, boys and girls up to 14 years - specialising in occasionwear. Showrooms in Belfast, Dublin, Cork & Limerick.

SOUTH EAST

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Bizspace Business Centre, Unit 203, 4-6 Wadsworth Road, Perivale, Middlesex UB6 7JJ Tel: 020 8567 2384 Mobile: 07971 190446 Fax: 0800 007 3359 Email: skylineagencies@gmail.com PRIMIGI SHOES, FALKE & BURLINGTON SOCKS AND TIGHTS, GIESSWEIN HOME SHOES Covering the whole of the UK with London based showroom and offices.

ď&#x20AC;Ľ ď&#x20AC;&#x17E;ď&#x20AC;&#x153;ď&#x20AC;Łď&#x20AC;&#x20AC;ď&#x20AC;Šď&#x20AC;Śď&#x20AC;Şď&#x20AC;Şď&#x20AC;&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;&#x17E;ď&#x20AC;&#x153;ď&#x20AC;Ľď&#x20AC;&#x161; ď&#x20AC;&#x153;ď&#x20AC;Ş 5 Evelyn Grove, Ealing, London, W5 3QG Tel: 0208 992 0552 Mobile: 07860 230918 Fax: 020 8993 6568 Email: Nigel.Ross@btinternet.com Web: www.littledarlings.co.uk ABELLA, CATYA (IT), CO CO AND LITTLE DARLINGS Manufacturersâ&#x20AC;&#x2122; and Distributorsâ&#x20AC;&#x2122; Agent - Northern and Southern Home Counties, including London Postal districts. NCWA and APSA member.

Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2AD Tel: 0207 348 7316 Email: info@solobi.co.uk Web: www.solobi.co.uk MINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYA SoLoBi represents modern high quality childrenâ&#x20AC;&#x2122;s brands with a playful attitude and sharp attention to detail. Offers very good and transparent service.

ď&#x20AC;&#x2122;ď&#x20AC;Šď&#x20AC;&#x153; ď&#x20AC;Ťď&#x20AC;&#x153;ď&#x20AC;Ľď&#x20AC;Şď&#x20AC;Ťď&#x20AC;&#x153; ď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;&#x17E;ď&#x20AC;&#x153;ď&#x20AC;Ľď&#x20AC;&#x161; ď&#x20AC;&#x153;ď&#x20AC;Ş 19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458 Email: shoes@breitensteins.com clothes@breitensteins.com ANGULUS AND BOBUX SHOES, CLOTHES FROM CHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDRENâ&#x20AC;&#x2122;S WEAR An agency representing classic, stylish and contemporary Danish childrenâ&#x20AC;&#x2122;s clothing and shoe brands. Plus the best baby shoes from New Zealand.

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Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk Web: www.vanhuizenagencies.co.uk OILILY CHILDRENSWEAR & BAGS, ROOM SEVEN BEDDING AND BAGS Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.

1 Brickwood Place, Burton on the Wolds, Leicestershire LE12 5AW. Tel: 01509 881110 Mobile: 07860 481376 Fax: 01509 880135 Email: tony@apragencies.co.uk Web: www.ncwa.co.uk PETER RABBIT, PADDINGTON BEAR, COSAN BABY, COUDĂ&#x2030;MAIL, ELLE EST OĂ&#x2122; LA MER? APR Agencies was started in 1991, working with a team of fellow agents from showrooms in the Midlands and Covent Garden by appointment only. Selling to all department stores and boutiques throughout the UK and Ireland.

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Laura Turner: What attracted you to collaborate with Babies R Us to create the Truly Scrumptious collection? Heidi Klum: I had always wanted to design my own line of whimsical and functional apparel for babies and kids and to make it all available under one roof. I couldnâ&#x20AC;&#x2122;t be happier to have found a home for my collection at Babies R Us â&#x20AC;&#x201C; it is every parentâ&#x20AC;&#x2122;s go-to destination for the latest products, which now includes my Truly Scrumptious apparel. LT: What does the collection comprise? HK: The line includes a full range of layette for girls and boys aged newborn to 24 months. It features whimsical characters, peek-a-boo details, fun tie-dye elements, pops of vivid color as well as trendy stitchwork and embroidery. LT: How would you sum up the look of Truly Scrumptious? HK: My Truly Scrumptious collection is just that â&#x20AC;&#x201C; truly scrumptious! It is fresh, fun and distinctive. Parents will love to mix and match different pieces, all of which are easy to wash and wear. Plus, kids will love the funky designs and details. LT: Where did you source inspiration for the collection? HK: Iâ&#x20AC;&#x2122;ve spent a lot of time in the fashion industry, and I have so many connections through my work on [US TV series] Project Runway that I constantly have my eyes and ears open for new ideas and trends. But my kids â&#x20AC;&#x201C; and kids in general â&#x20AC;&#x201C; are my true inspiration for the collection. In our house, the number one rule is to â&#x20AC;&#x153;dress cool!â&#x20AC;? And, rule number two is, â&#x20AC;&#x153;donâ&#x20AC;&#x2122;t forget rule number one!â&#x20AC;? My kids constantly inspire me with their own outfits and design choices, but I also take a look at fashion trends, too; pairing stripes with polka-dots and mixing and matching different textures.

LT: What is your ethos when it comes to childrenâ&#x20AC;&#x2122;s clothes? HK: When it comes to kidsâ&#x20AC;&#x2122; clothes, you want them to have fun wearing the pieces. They should be able to be a kid wearing them; get messy, play and be comfortable. LT: Which are your favourite pieces from the collection? HK: I have so many, but I especially love our monster hoodie, which has aqua fur inside; it is such a fun piece. LT: Is childrenswear design something you feel an affinity with since working on Truly Scrumptious? HK: Out of all the jobs Iâ&#x20AC;&#x2122;ve been involved in, developing the Truly Scrumptious brand and evolving it have been the most fun. Iâ&#x20AC;&#x2122;m always coming up with new designs for future collections, so Babies R Us customers will continue to find fresh new pieces arriving in stores in the coming seasons.

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A trend-led collection for 0 - 8 yrs with a brillantly British twist. Come to Bubble, Stand C32 and see why CWB readers name Lilly + Sid as their best selling brand. Tel: +44 (0)1788 332278 Email: info@lillyandsid.com

Play with wool. ilgufo/playwithwool

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