CWB magazine by fashion buyers Ltd

chilDrenSwear Buyer: ocToBer 2012 iSSue 78 cwb-online.co.uk £8.50

The Schoolwear Show highlights of what’s on offer for Back to School 2013 DaviD luke: 30 yearS in BuSineSS David Burgess, MD of David luke, reviews the schoolwear sector Talking PoinT Jools oliver on her new collection for Mothercare

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October 2012

REGULARS 05: Comment 06: News 08: NCWA 10: Open for business Legal and business advice plus industry opinion 12: Retail therapy Store profiles, news and events 14: Brands to watch Editor’s pick of brands

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FEATURES

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17: Industry measure Bestselling children’s brands 18: Are you being served? Commercial and retail expert Kate Hardcastle reviews the current retail landscape 20: Moda Footwear Highlights from the s/s 13 kids’ footwear offering at the show 22: Destination kids Selfridges Oxford Street launches new kidswear and toys destination

24: Style guide Weatherproof jackets

SCHOOLWEAR 27: Schoolwear 29: News 32: David Luke: 30 years in business David Burgess, MD of David Luke, reviews the schoolwear sector as the firm celebrates 30 years in business 43: The Schoolwear Show Preview of what’s on offer for Back to School 2013

50: Window of opportunity Design graduate Toni Doherty on her internship at KK Bespoke Schoolwear 52: Opinion Schoolwear retailers discuss Back to School sales

58: Talking Point With Jools Oliver   

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27 & 28 January 2013 Business Design Centre, London A great mix of childrenâ&#x20AC;&#x2122;s products A unique buying experience

Apply to exhibit now online at bubblelondon.com

Photography: steven visneau, swvphoto.com

Read our blog, follow our twitter and become a fan!

% )& October 2012

         

The Forum of Private Business feels employability skills – basic attributes needed for work-readiness, such as punctuality, people skills, dealing with customer complaints and even being able to answer the telephone in a polite, professional manner – should be placed at the heart of the national curriculum. It believes that by education providers and businesses working more closely together, essential employment skills could be honed well before youngsters begin employment, which in turn, would help ease expensive training currently incurred by companies. The Forum’s latest training and skills member panel also revealed 48 per cent of respondents welcomed the government’s present focus on apprenticeships and, in terms of work-readiness, 68 per cent reported “no problems” when recruiting graduates. You can read a first-hand account of the mutually beneficial relationship that can flourish from graduate apprenticeships within small businesses in our Window of Opportunity feature on page 50. The article reveals recent graduate Toni Doherty’s experience of designing and producing a collection for KK Bespoke Schoolwear while providing a welcome source of fresh ideas for the company. With this being our dedicated Back to School

Editor Laura Turner laura@ras-publishing.com Contributors Isabella Griffiths isabella@ras-publishing.com Christina Williams christina@ras-publishing.com Victoria Jackson victoria@ras-publishing.com Fashion writer Natalie Dawson natalie@ras-publishing.com Sub editor Amanda Batley amanda@ras-publishing.com Online editor Suzanna Bain suzanna@ras-publishing.com Editorial assistant Carey Whitwam carey.whitwam@ite-exhibitions.com Designers Michael Podger mick@ras-publishing.com Clive Holloway clive@ras-publishing.com James Lindley james@ras-publishing.com Richard Boyle richard@ras-publishing.com Sales manager Sharon Dennis sharon@ras-publishing.com Subscriptions Louise Adu louise@ras-publishing.com Production director Gill Brabham gill@ras-publishing.com Group sales director Lindsay Hoyes lindsay@ras-publishing.com Marketing director Stephanie Parker stephanie@moda-uk.co.uk Managing director Colette Tebbutt colette@ras-publishing.com Reprographics/printing Image Data Group Ltd 01482 652323

CWB is published 6 times per year by RAS Publishing Ltd, The Old Town Hall, Lewisham Road, Slaithwaite, Huddersfield HD7 5AL. Call 01484 846069 Fax 01484 846232 cwb-online.co.uk Copyright© 2012 CWB Magazine Limited. All rights reserved.Reproduction of any written material or illustration in any form for any purpose, other than short extracts for review purposes, is strictly forbidden. Neither RAS Publishing Ltd nor its agents accept liability for loss or damage to transparencies and any other material submitted for publication.

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issue, we also have an extensive preview of The Schoolwear Show, which runs on 14-16 October at Cranmore Park, Solihull, showcasing the latest garments, products and services for Back to School 2013. Other highlights in schoolwear include independents reviewing the Back to School trading period such as how customer buying habits have changed, whether online sales are on the increase and potential areas of business growth. Also this issue, on page 32, David Burgess, MD of David Luke, marks his 44th Back to School and his business’ 30th anniversary with an overview of the schoolwear sector and, drawing on his extensive experience, where he sees the industry going forward. In fashion, as the weather takes a turn for the worse, we bring you a selection of kids’ weatherproof jackets. We also take a look at the recently revamped kids’ fashion and toy department at Selfridges Oxford Street, and bring you a round-up of some of the key kids’ footwear styles showcased at the most recent edition of Moda Footwear. The next issue of CWB is November/December. In the meantime, you can stay abreast of the latest industry news at cwb-online.co.uk. Laura Turner Editor

CWB is a joint venture between RAS Publishing and the National Childrenswear Association.

A Buyer Series Fashion Business Publication CWB is a fashion business publication produced by RAS Publishing Ltd. Other titles include WWB, MWB, and Footwear & Fashion Extras. RAS Publishing is an ITE Group company.

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October 2012

 

  Ledbury Road in London’s Notting Hill is the location of British childrenswear label No Added Sugar’s first standalone store.

Baby Brands Direct, the online UK distributor and wholesaler of baby gifts, toys and nursery products, has secured more warehousing space to accommodate its growing portfolio. Surpassing its targets for the year, the company has recently added brands such as Taggies, Hello Kitty bedding, Earth Friendly Baby and Yoomi. To help support growth, Baby Brands Direct has also appointed a new customer care advisor, an individual to head up the HR division and support the accounts team and additional staff for the new warehouse. Independent retailers and department stores can preview and buy stock for next-day delivery at Babybrandsdirect.co.uk.

The brand appointed architect firm Powell Tuck to create a store space set over 1,000 sq ft that “surprises the eye”, with art installations and exhibitions from emerging British creatives providing a changing backdrop.

  Premium online childrenswear boutique AlexandAlexa.com is celebrating the business’ fifth anniversary with the launch of five limited-edition party masks. Inspired by the collections of some of its favourite designers — Paul Smith, Marni, Roberto Cavalli, Roksanda Ilinicic and Junior Gaultier — the team behind AlexandAlexa.com has designed five masks, one of which will be sent in every order to customers around the world.

The shop showcases the full No Added Sugar seasonal collections for girls and boys aged newborn to 12 years, including accessories, the Classics range of T-shirts and the Baby Classics line of playsuits, T-shirts and trousers.

In the last five years, AlexandAlexa.com has evolved from a small, start-up company into a leading international shopping destination.

No Added Sugar, which launched in 2001, is also available direct via its website, major department stores and over 200 stockists worldwide.

  In response to the rising number of graduates launching new businesses, the UK Fashion and Textile Association (UKFT) is collaborating with universities across the country to offer support to students making their first foray into the fashion and textile industry. UKFT’s experienced team will visit a number of universities this autumn to give targeted business seminars. Key points to be covered include how to promote a start-up, the resources available, trade shows, new and emerging markets, intellectual property and legal issues, as well as insight into personal experiences from industry stalwarts. Leeds College of Art, the University of Westminster and GCU London are the universities benefiting from the first round of seminars, which are targeted at final-year BA and MA students studying a range of disciplines from merchandising to buying and design.

  The Local Data Company’s (LDC) latest shop vacancy report reveals Britain’s vacancy rate has culminated at 14.6 per cent for the period of January to June 2012, risen from 14.3 per cent in the second half of 2011. The study, whose data is derived from 506 town centres and 145,000 shops, highlights the growing number of empty stores, and cites a number of structural and economic reasons for the decline. Key background factors include falling consumer expenditure, debt against housing where growth is flat or even negative and accelerated online sales by mobile technology. Furthermore, a “race for space” by multiple retailers between 2005 and 2012 led to an additional 6.6m sq m of retail floor space, while profitability for most retailers was falling. The report concludes “normal” service is unlikely to be resumed any time soon as far as retailers are concerned, and current high levels of vacancies are likely to remain, with long-term effects on the high street, especially secondary shopping centres.

  Buyers reported a positive and buoyant mood at the s/s 13 edition of national fashion trade show Moda, which included a diverse range of children’s footwear collections in the Moda Footwear section. Key names included Angulus, Froddo, Primigi, Ricosta, Bobux, Lelli Kelly, Pediped, Robeez, Podlers and XTI Kids. The exhibition, which ran on 12-14 August at Birmingham’s NEC, saw a rise of three per cent in visitor numbers in direct comparison with its spring edition last year, and was attended by UK department stores including John Lewis, Fenwick, Debenhams, Asos and Beales, as well as independent retailers from across the UK and Ireland. The next edition of Moda will take place on 17-19 February 2013 at Birmingham’s NEC.

October 2012

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  The percentage of UK online sales made through a mobile device could reach one in five (20 per cent) by Christmas, forecasts from the latest study by IMRG Capgemini Quarterly Benchmarking revealed.

 

The percentage of sales through m-commerce rose to 11.6 per cent in Q2 of 2012, up from 8.2 per cent in the first quarter. Since the beginning of 2010, the penetration of mobile in terms of UK e-retail sales has soared 2,900 per cent, rising from just 0.4 per cent of e-retail sales in Q1 2010.

Mother and baby retailer JoJo Maman Bébé is furthering its work to help raise awareness and promote a positive image for children and adults with Down’s syndrome.

  Emerging childrenswear label Marmalade & Mash has launched www.marmaladeandmash.co.uk, which will showcase the brand’s a/w 12 collection. The label, which combines traditional luxury with quirky style for girls and boys aged two to nine years, marked the launch of the website last month with a celebratory event in Shrewsbury.

The company, who works with the Down’s Syndrome Association through its WorkFit scheme, providing work placements to adults in its stores and head office, recently invited five-year-old Natty Goleniowska and four-year-old Sebastian White, who both have Down’s syndrome, to model for its autumn/winter catalogue. Veronica Mulenga, Down’s Syndrome Association employment officer, says, “The continued support of professional companies like JoJo Maman Bébé means we can continue our work in ensuring people with Down’s syndrome can live the full and meaningful lives they want and deserve.”

   This year’s annual Fashion Law Seminar hosted by business law firm Fox Williams will take place on 10 October. Free for those in the industry to attend, the seminar will be located at the firm’s offices at 10 Dominion Street, East London, and will see attendees register from 6pm for the talks, which start at 6.30pm and last for one hour. This year, the focus is on brands, offering advice on key issues such as taking outside investment, dealing with the exiting of employees without the brand being damaged, selling online, and the use of social media to engage with customers, develop sales and add value to brands. Visit www.foxwilliams.com/fashionseminar to register.

  

   New online childrenswear store IndiaCoco has made its first move into multi-channel retailing with the opening of a branded in-store area in Blacker Hall Farm Gift House in Wakefield, West Yorkshire. IndiaCoco founder Claire Harper chose Blacker Hall Farm for its shared ethos of supporting British Design and organic and ethical supply base credentials, with the outlet showcasing brands such as childrenswear label Aravore, which is organic, sustainable and ethically made. Branding and POS is being used in the outlet to cross promote the website, encouraging customers to access IndiaCoco both on and offline.

   On 12 October, Exeter city centre will see the opening of John Lewis’ first “flexible format” department store, which sits between the full-size department stores and the “at home” shops. The Exeter store will carry the full John Lewis assortment, including fashion, beauty, consumer electrics, home and nursery, across 65,000 sq ft of selling space and five floors. It is the biggest John Lewis shop to open this year, and the first to open in Devon and Cornwall. The roll-out of flexible format stores will see an opening in York in 2013, and a third opening in the Bond Street retail development in Chelmsford, which could be ready as early as autumn 2014.

“Blacker Hall Farm represents core values that are important to us, such as exceptional and outstanding customer service,” says Harper.

          

             

          

â&#x2013;

October 2012

& !+ *+ ( *" + * "+ #' + * &( ' ( + #* " *(#+!""' ( ' EXECUTIVE DIRECTORâ&#x20AC;&#x2122;S COMMENT: EMBRACING NATIONAL PRIDE The outpouring of national pride we have witnessed during the Olympics and Paralympics has inspired many and is not yet dissipated. What a joy it would be if some of that pride could be transferred to searching for British-designed, even British-made, clothes and supporting the British high street.

ď&#x20AC;&#x2018;ď&#x20AC;&#x2DC;ď&#x20AC;? ď&#x20AC;&#x153;ď&#x20AC;?ď&#x20AC;&#x2DC;ď&#x20AC;&#x203A;ď&#x20AC;&#x17D;

BABY BOUTIQUE Loughborough, Leicestershire Baby Boutique opened in July, and offers a wide range of clothing, footwear, accessories and gifts for newborn to six years. The business is run by mother and daughter Vicky Clarke and Natalie Hallam who, collectively, have over 35 yearsâ&#x20AC;&#x2122; experience in designer baby and childrenswear retail. The duo have grand plans for the shop, which they promote through Facebook and Twitter, including the opening of a christening, confirmation and occasionwear floor, which will be available to customers by appointment-only for a/w 13.

One area that may benefit is childrenâ&#x20AC;&#x2122;s sportswear, including those worn as part of school uniform, as our children seek to emulate their heroes. I have heard that the Back to School season has been good, providing a bright spot to many retailers who have had a disappointing summer, with the soggy weather doing nothing to help dispel the economic gloom. There continues to be green shoots in UK manufacturing. While I welcome this, and indeed I am always on the look-out for good, reliable manufacturing units, it will be no panacea to the childrenswear industry in general, for we are years away from the type of volume manufacturing that used to be spread throughout these islands. Our industry is a resilient one, however, and I am sure we will survive and be stronger for it, even if at the moment many canâ&#x20AC;&#x2122;t see any respite from the gloomy economic forecasts. I say â&#x20AC;&#x153;manyâ&#x20AC;?, for I am constantly reassured when I hear from some members that business is â&#x20AC;&#x153;not so badâ&#x20AC;? â&#x20AC;&#x201C; perhaps not as good as they would like, but definitely not as bad as they had feared. The schoolwear sector has its own Schoolwear Show to look forward to on 14-16 October at the AIS in Solihull, and I for one will be hoping to see an Olympics legacy in evidence at the show. At this time of year, NCWA turns its attention to National Minimum Wage (NMW). When it was introduced, there were those who scoffed it would have no impact on their companies because they paid above the levels that were mooted. This, of course, ignored the impact that the NMW would have and still has on differentials, with many demanding to be paid more than the NMW, and those above them wanting more in turn. As the NMW has increased year-by-year, it has also had an impact on employment levels, particularly at a time of recession. There is growing evidence that this is even more the case with young employees, whose lack of skills (even lack of employability) makes them too expensive to employ. NCWA continues to argue that there should be a freeze in the NMW. Such a freeze would not prevent any employer paying more than the NMW. It would, however, allow employers to deal with regional differences, for example higher average wages in London, while underpinning all wage scales and rates. Elizabeth Fox, NCWA executive director NCWA is based at 3 Queen Square, Bloomsbury, London WC1N 3AR Tel: 020 7843 9488 Fax: 020 7843 9478 Email: enquiries@ncwa.co.uk Visit: www.ncwa.co.uk

NCWA Council: Chairman SHARON BEARDSWORTH Emile et Rose Manufacturer Vice Chairman DAVID HULL Agent Imm Past Chairman DAVID BURGESS David Luke Ltd Manufacturer Treasurer COLIN WILSON

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Council Members: TONY RIDEWOOD APR Agencies Agent NUALA MCKENNA Nuala McKenna Agencies Agent DIANE SHAW Agent SARAH TAYLOR Agent RAY WILLIAMS Agent HANNAH MCHALICK Oh Baby London Manufacturer MALCOLM TRAVIS Travis Designs Manufacturer TATIANA LEETA John Lewis Partnership Retailer JO PERSECHINO Antz In Yer Pantz Retailer JANETTE REED Cotswold Kids Retailer VIRGINIA ROSS Pollyanna Retailer President: KEN SCATES Marketing and sourcing consultant Vice Presidents: LESLEY FALLON Retail consultant JACKIE COOK Retail consultant Executive Director: ELIZABETH FOX

ď&#x20AC;&#x17D;ď&#x20AC;&#x2039; ď&#x20AC;&#x160;ď&#x20AC;?ď&#x20AC;&#x152;ď&#x20AC;&#x2018;

THE CLOTHES TREE Mhairi Clarke recently launched The Clothes Tree after spotting a gap in the market for an online boutique-style environment, to facilitate the buying and selling of new and gently worn designer childrenswear. The site works by parents logging on and submitting a form of what they wish to sell. They receive branded mailbags to fill, which they return via Freepost. The items are then steamed, hung, professionally photographed and listed on the site for sale. Parents can also upload their own items for auction. www.theclothestree.co.uk

( *+ ' #+ ' *+ *(# â&#x20AC;˘ Membership is open to everyone involved in the British childrenswear industry. â&#x20AC;˘ Associate membership, open to non-British organisations, is now available. â&#x20AC;˘ Membership costs from ÂŁ85.

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October 2012

  Christening and special occasionwear brand Angels and Fishes has launched a newsletter to keep stockists up-to-date with the latest information regarding its garments, fabrics and forthcoming developments. Highlights from the latest update include details of new designs and accessories, including new shoe styles that have been developed based on customer feedback.

  Babywear brand Blade & Rose is launching a new line of hats to complement its core offer of contemporary baby leggings.

Angels and Fishes is also promoting its newly updated website to retailers following the addition of a large number of products, the photography and descriptions of which retailers can access and use for their own websites.

The leggings, which are produced from soft yarn and have a thick waistband for comfort, are available in a choice of nine designs including daisy, fairy princess and star, as well as the recent additions of a rabbit, owl, elephant and dinosaur design.

Organic childrenswear label Frugi has been selected to receive a grant worth nearly £15,000 from the Convergence European Regional Development Fund. The funding is part of the Cornwall Development Company’s Business Investment for Growth (BIG) scheme, and will go towards a major upgrade of Frugi’s IT infrastructure. The aim of the BIG scheme is to increase the competitive edge of high-growth Cornish small and medium enterprises that have a strong track record of performance, operate in national and international growth markets, and provide innovative products and services.

Classic childrenswear label Rachel Riley is helping increase brand exposure for a/w 12 through a display space on the childrenswear floor in Harrods and via the launch of a new website. A/w 12 is the second season for the label on Harrods’ Designer Corridor. The latest display is entitled Autumn Park in London and sees the label embrace its London roots, choosing a park scene featuring a vintage Silver Cross pram as a backdrop. Highlights from the a/w collection include a blackberry colour story, featuring a fun, blackberry print, and a cardigan with blackberry design bullion knot embroidery.

The new line of co-ordinating crochet hats come in a variety of matching themes in sizes newborn to three months, three to six months, six to 12 months, and one to four years. A denim smock dress is also available in seven sizes, ranging from newborn to 36 months.

 

 

  UK baby and childrenswear label Oh Baby London has launched its first organic collection for s/s 13. Entitled Amor a la Mexicana! the collection takes inspiration from vintage rock ’n’ roll and Mexicana, with all printed fabrics designed and developed exclusively by the brand at its studio on London’s Brick Lane. Key pieces include a reversible bomber, a playsuit with drop-crotch trousers and racer back, a retro, street-inspired baseball dress and T-shirt, sleeveless, high-waist skater dresses and cut-off denim shorts. Due to customer demand, the label has also reintroduced its popular space invader and scarf prints.

  MerryGoRound UK has been appointed as UK and EEC distributor for Australian brand Overcrawls, which offers a range of colourful and practical “wipe down” baby and toddler clothing. Made from eco-friendly Polyurethane (PU) leather paired with eco-friendly pure cotton linings, all garments are free from harmful chemicals or dyes. Bold prints are key and include stars, cars, planes, reindeers, bugs, polka dots, apples, bikes, strawberries, owls and ships. Overcrawls’ jackets, overalls and pinafores will be available in the UK shortly, with the full range offered in early 2013.

Oh Baby London caters for newborn to six years, and is currently stocked in over 150 stores worldwide, as well as from its own mini flagship store on Brick Lane.

 

            

           

            

â&#x2013;

October 2012

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ď&#x20AC;&#x2022;ď&#x20AC;&#x17D;ď&#x20AC;?ď&#x20AC;&#x160;ď&#x20AC;&#x2022;ď&#x20AC;&#x20AC;ď&#x20AC;&#x160;ď&#x20AC;?ď&#x20AC;&#x;ď&#x20AC;&#x2019;ď&#x20AC;&#x152;ď&#x20AC;&#x17D;ď&#x20AC;&#x2C6; ď&#x20AC;&#x153;ď&#x20AC;ľď&#x20AC;§ď&#x20AC;ąď&#x20AC;Şď&#x20AC;§ď&#x20AC;Żď&#x20AC;&#x20AC;ď&#x20AC;&#x153;ď&#x20AC;Ťď&#x20AC;Śď&#x20AC;Źď&#x20AC;Ťď&#x20AC;Ż ď&#x20AC;&#x2122;ď&#x20AC;Łď&#x20AC;łď&#x20AC;ľď&#x20AC;Żď&#x20AC;§ď&#x20AC;łď&#x20AC;&#x20AC;ď&#x20AC;Łď&#x20AC;ľď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;°ď&#x20AC;š ď&#x20AC;Ťď&#x20AC;ď&#x20AC;ď&#x20AC;Ťď&#x20AC;Łď&#x20AC;Žď&#x20AC;´ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x2022;ď&#x20AC;&#x2122;ď&#x20AC;&#x20AC;

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PURCHASING IT EQUIPMENT â&#x20AC;&#x201C; BUYER BEWARE! IT equipment is critical for businesses. In turn, agreements for the supply of IT hardware and software, such as computers, laptops, and industry-specialist software are business critical contracts. Agreeing the specification for the products is important, but equally key is to ensure the terms on which the equipment and software will be supplied meet your requirements. Delivery If the agreement does not specify a date for delivery, the position implied into the agreement by statute will be that delivery will be within a â&#x20AC;&#x153;reasonableâ&#x20AC;? time. As businesses rely heavily on their equipment day-in-day-out, not having equipment delivered and installed may prejudice the businessâ&#x20AC;&#x2122; ability to perform and provide services to customers. You should ensure the agreement specifies dates for delivery and installation of the equipment, either by reference to dates included in the purchase order, or through imposing a maximum number of days for each delivery and installation after the order is submitted. Risk and title IT supply agreements often state the equipment shall be the responsibility of the supplier until it is delivered to the buyerâ&#x20AC;&#x2122;s premises. It is said to be at the â&#x20AC;&#x153;riskâ&#x20AC;? of the supplier. However, suppliers often seek to retain legal ownership of the equipment until they have received payment from the buyer. As the risk of loss or damage to the equipment will pass to the buyer upon delivery, the buyer should understandably take the view that legal ownership should also pass at this time.

Promises The agreement for purchase of the equipment is between you, as the buyer, and the seller, even if the seller is not the manufacturer of the equipment. Therefore, it is reasonable to expect promises (or warranties) regarding the quality of the equipment to come from the seller. Promises contained in the contract should reflect the specialist nature of any equipment. Check the promises contained within the contract to ensure they require the supplier to conform with any performance and specification details contained in the purchase order. By law, the supplier is deemed to have provided the buyer with certain promises as to the satisfactory quality of the equipment and it being fit for its purpose. However, consider improving on the basic position implied by law by setting out appropriate promises in the contract and ensure you have a 12-month warranty against defects. Remedies A supplier will often seek to limit its liability for failure to perform any of its obligations under the agreement and offer limited remedies. The supplier may offer, at its discretion, repair, replacement or a pro-rated refund for any equipment that does not work. While this may appear to be a standard and generous remedy, it may not be sufficient. If the supplier is obliged to repair or replace the equipment, it should occur within a specified period of time. Also, before accepting, the supplier may, at its discretion, provide a pro-rated refund, consider how difficult it will be to obtain replacement equipment on short notice and who will be responsible for its installation. Significant investment IT equipment is a significant investment for businesses in terms of what it provides, and businesses need to ensure the equipment will meet their specifications and will perform as agreed. If the equipment fails, the buyer needs to have appropriate remedies in place. Where the specification for the IT equipment is bespoke, the agreement should be the same. Buyers cannot afford to simply purchase on supplierâ&#x20AC;&#x2122;s standard terms and conditions.

ď&#x20AC;&#x2039;ď&#x20AC;&#x203A;ď&#x20AC;&#x160;ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x160;ď&#x20AC;?ď&#x20AC;&#x;ď&#x20AC;&#x2019;ď&#x20AC;&#x152;ď&#x20AC;&#x17D;ď&#x20AC;&#x2C6; ď&#x20AC;&#x2019;ď&#x20AC;Łď&#x20AC;Żď&#x20AC;&#x20AC; ď&#x20AC;łď&#x20AC;Ťď&#x20AC;Šď&#x20AC;Şď&#x20AC;ľ ď&#x20AC;&#x2013;ď&#x20AC;Łď&#x20AC;Żď&#x20AC;Łď&#x20AC;Šď&#x20AC;Ťď&#x20AC;Żď&#x20AC;Šď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;Ťď&#x20AC;łď&#x20AC;§ď&#x20AC;Ľď&#x20AC;ľď&#x20AC;°ď&#x20AC;ł ď&#x20AC;°ď&#x20AC;¨ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;łď&#x20AC;§ď&#x20AC;Łď&#x20AC;ľď&#x20AC;Ťď&#x20AC;ˇď&#x20AC;§ď&#x20AC;&#x20AC; ď&#x20AC;ąď&#x20AC;°ď&#x20AC;Ťď&#x20AC;Żď&#x20AC;ľď&#x20AC;&#x192;ď&#x20AC;°ď&#x20AC;¨ď&#x20AC;&#x192;ď&#x20AC;´ď&#x20AC;Łď&#x20AC;ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;Łď&#x20AC;Żď&#x20AC;Ś ď&#x20AC;łď&#x20AC;§ď&#x20AC;ľď&#x20AC;Łď&#x20AC;Ťď&#x20AC;ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;Ťď&#x20AC;´ď&#x20AC;ąď&#x20AC;ď&#x20AC;Łď&#x20AC;ş ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;Žď&#x20AC;ąď&#x20AC;Łď&#x20AC;Żď&#x20AC;şď&#x20AC;&#x201A;ď&#x20AC;&#x20AC;ď&#x20AC;&#x153;ď&#x20AC;?ď&#x20AC;&#x2019; ď&#x20AC;¸ď&#x20AC;¸ď&#x20AC;¸ď&#x20AC;&#x201E;ď&#x20AC;´ď&#x20AC;Śď&#x20AC;Ťď&#x20AC;Śď&#x20AC;Ťď&#x20AC;´ď&#x20AC;ąď&#x20AC;ď&#x20AC;Łď&#x20AC;şď&#x20AC;´ď&#x20AC;&#x201E;ď&#x20AC;Ľď&#x20AC;°ď&#x20AC;&#x201E;ď&#x20AC;śď&#x20AC;Ź

HOW SMALLER CHILDRENSWEAR BRANDS CAN OPTIMISE IN-STORE PRESENCE AND GRAB RETAILERSâ&#x20AC;&#x2122; ATTENTION Traditionally, retailers give prime space to bigger brands that dominate the market. However, by considering their point-of-sale displays, smaller labels can gain leverage, increase brand awareness and drive sales to gain an equal footing. To avoid their products being hidden among clothing rails, smaller brands should invest in freestanding display units. This increases customer awareness and helps to persuade retailers to justify space allocation in the future. Just as childrenswear needs to be able to stand the test of time and remain intact through the rough and tumble, so should point-of-sale displays. Semi-permanent metal display units are durable to customer wear and tear and ensure products are presented in a consistently high-quality manner. Brands only have a moment to catch the eye of the customer, so itâ&#x20AC;&#x2122;s vital that customers know straight away why they should buy a brandâ&#x20AC;&#x2122;s products. By sticking to a core message and telling it in the most compelling way, smaller brands can contend with rivals, as well as other modern consumer distractions such as busy smartphones, and the pull of supermarket lines. While parents may hold the purse strings, children often have a strong influence. By investing in vibrant, attention-grabbing retail displays, smaller brands can stand out to both parents and children when surrounded by competitors on the shop floor.

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October 2012



   





    

 

Since the economic downturn, have you revaluated your brand portfolio? — We are continually reviewing our brand portfolio based on sales and customer feedback. We only stock organic clothes, so our choice is limited, but I try to add at least one brand per season and phase out any our customers don’t take to. Do you expect brands you stock to be more flexible in the current climate? — I don't think the climate should dictate how a brand operates. Service, delivery times and support should always be priority. Price is always negotiable, but we prefer to work with our brands for mutual gain. Some brands have introduced “risk-free” purchasing strategies for retailers, whereby unsold stock can be swapped for product from the new season’s collection. Would such a scheme attract you? — We have considered it previously, and I think it’s ideal for small retailers with limited cash flows. Would you like to see more brands offering short order? — Most definitely. We never know what is going to strike a chord with our customers, and having the ability to top-up is ideal from our point of view but also from a brand’s, too. Is there anything else brands could do to help secure future business? — Communication is key. Being in constant contact helps us control the message to customers who are waiting to buy. Also, sharing best practice is a win for brands. Brands get feedback on what is selling well, and sharing this with retailers helps their sales and strengthens a brand’s relationships with their retailers.



Since the economic downturn, have you revaluated your brand portfolio? — I’ve dropped a few brands, ordered less from others, and I’ve not been investing in as many new brands. I don’t necessarily expect the brands I stock to be more flexible in terms of service, price and delivery times in the current climate, as I imagine they are facing the same issues. Have you seen increased support from brands in terms of POS/marketing material? — Not really. Apart from one brand, I would say nothing has changed. Some brands have introduced “risk-free” purchasing strategies whereby retailers can swap unsold stock for product from the new season's collection. Would such a scheme attract you? — Definitely, although I’d be concerned about what channel the brands would use to dispose of the returned stock. The rise in the number of discount websites is concerning, and potentially creating consumer expectation for constant discounted products. Is short order something you would like to see more brands introducing? — Yes, I think brands that offer both forward and short order will do well. There is an element of pre-planning that needs to be done. However, due to the economic situation, having the flexibility to top-up orders, or order last minute if the situation changes, is favourable to me as a retailer. Something else brands could do to help retailers and secure future business in these difficult trading conditions would be to offer single-item ordering as opposed to packs.

   

Since the economic downturn, have you revaluated your brand portfolio? — Yes, I have cut back on higher priced brands to focus on quality and value for money. Do you expect the brands you stock to be more flexible in the current climate? — Yes, I do expect more flexibility, although the bigger brands are more resistant to it. I find it is the smaller brands that are becoming much more flexible and understanding of what small, independent businesses are going through in the current climate. Is short order something you would like to see more brands introducing? — Yes, definitely. It is my most preferred way of working. I find you can’t react to customer demands without it. Although the bigger brands have re-order capabilities, they require very large minimum re-orders and, more often than not, the popular items are sold out. Some brands have introduced “risk-free” purchasing strategies whereby retailers can swap unsold stock for product from the new season’s collection. Would such a scheme attract you? — Yes, definitely, although I’m not aware of my brands doing this. Is there anything else you think brands could do to help retailers and secure future business? — Offers; reduced price accessories when you buy a certain amount of product. Accessories offers encourage multi-purchase in-store, so I’m sure it would appeal. Also, smaller minimums on re-orders and smaller pack sizes.

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October 2012

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) !  

 

BOBBY & BELLA Bawtry, Doncaster July 2012 saw the opening of Bobby & Bella, a new clothing and gift boutique for newborn to 10 years located in Bawtry, Doncaster. It is owned by Natalie Sutherland who, despite still being in the early stages of establishing her business, is far from new to the industry with 13 years’ experience as a fashion buyer for Arcadia/Next. Sutherland’s choice of brands is premium and contemporary including Scotch Shrunk, Scotch R’Belle, Pale Cloud, Replay, Imps & Elfs, Mayoral, Kidscase, Deux Par Deux, Indikidual and Corby Tindersticks. Over the next couple of years, she plans to roll-out Bobby & Bella in other key locations but, in the meantime, attention is focused on the Bawtry store becoming a “community” for local families through initiatives like monthly reading events for kids. Other customer pulls include a loyalty card scheme with bi-monthly events and increasing the brand offer online. www.bobbyandbella.com

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October 2012

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ARMSTRONG WARD Kendal, Cumbria Jacqueline Ward opened Armstrong Ward, a small department store complete with family-friendly café, in 2005. Among the kids’ product are toys and gifts, as well as clothing for newborn to eight years from Bob & Blossom, Toffee Moon, No Added Sugar, Inch Blue, Bonnie Baby, Albetta, Frugi, Noa Noa and Toby Tiger, with the addition of Tootsa MacGinty and Tutu Du Monde for a/w 12. www.armstrongward.co.uk

TRENDY LITTLE ANGELS Crowborough, East Sussex Husband and wife Patrick and Eve Sullivan opened childrenswear store Trendy Little Angels in July 2010. In July this year, they moved to new, better located premises on the high street, working hard to learn from any mistakes made first time round. The boutique’s light and white interior provides the backdrop for collections from brands such as Mayoral, No Added Sugar and Catimini, alongside toys and baby gifts. www.trendylittleangels.co.uk

 

    LA label Juicy Couture has opened its new flagship on Regent Street in London’s West End. Carrying the brand’s entire offering, spanning women’s, girls’ and babies’ apparel, footwear, accessories, fragrance and jewellery, the shop includes a bronze store front, Italian marble floor, oversized furniture and bespoke crystal chandelier.

LULA SAPPHIRE

 

Lula Sapphire launched in 2006, offering parents safe, functional and stylish children’s product, which is organic where possible. In terms of clothing, brands include Kidscase, Frugi, Katvig, Melton, Noppies and Green Baby. Toys, furniture, interiors and a host of baby essentials are also available. Website owner Sandy Notay is in the process of updating the Lula Sapphire brand and image, including the launch of a new website before the end of the year. www.lulasapphire.com

      Independent online boutique It’s My Generation, which showcases emerging UK labels, has launched a new department for baby and children’s clothing and accessories. Brands include recently launched babywear label Jack Spratt, baby gift brand Garden Baby and children’s interiors company Babyface.

    E-CRIME POSES THREAT

UK RETAILERS LOOK OVERSEAS

BIRA TO HOLD NEW SEMINARS

           

            

         

â&#x2013;

October 2012

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!& $ ď&#x20AC;&#x152;

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01: ISOSSY CHILDREN

02: NAME IT

Since its launch in 2010, UK-made Isossy Children has grown from a dress brand through to a full clothing collection featuring separates and tailoring for boys and girls. African prints are key, and collections are separated into Isossy Baby for 0-2 years; Mainline Collections for 2-8 years; and the latest addition, Isossy Tween, for 8-12 years. The brand offers a/w, s/s and transeasonal pieces, which are available year-round. Wholesale prices ÂŁ22-ÂŁ45. www.isossychildren.com

Established for over 26 years, Name It offers a full fashion collection for 0-12 years with a strong focus on outerwear and denim. This autumn, the brand will launch a new kidsâ&#x20AC;&#x2122; universe throughout its stores, including new graphic material. The campaign is based on five key values; Be Green â&#x20AC;&#x201C; more than 20 per cent of the labelâ&#x20AC;&#x2122;s clothes are made from GOTS certified organic cotton; Be Active; Be Creative; Be Caring; and Be A Good Friend. Wholesale prices 50p-ÂŁ30. www.nameit.com

03: DOLLY BY LE PETIT TOM

04: BELLE ENFANT

05: HERSCHEL SUPPLY CO

This season, the brand presents a girlsâ&#x20AC;&#x2122; range for newborn to teen, comprising fashion, footwear and hair accessories inspired by ballet, style icons and classic movies. Key pieces are petticoats, tutus and dresses, alongside the latest collection, Pearl, featuring cashmere and Merino wool knitwear, and Attitude â&#x20AC;&#x201C; high-end, couture dresses. Launched in 2005 in The Netherlands, the label currently has 21 UK accounts and, as of a/w 12, is represented in the UK by Vida Kids. Wholesale prices ÂŁ14-ÂŁ33. www.dolly-collection.com

Belle Enfant is a new British luxury fashion label, offering vintage-inspired clothing and accessories for 0-24 months. The debut collection comprises a mix of knitwear and woven pieces with a focus on natural fabrics, muted colours and simple, clean silhouettes. A cashmere/bamboo blended knitwear range featuring a hat, booties, cardigan and jumper with mother of pearl button trim is key, as are leggings, silk blouses and cashmere hooded blankets. Wholesale prices ÂŁ10-ÂŁ54. www.belleenfant-boutique.com

Heritage bag brand Herschel Supply Co has launched a new range of key styles in childlike proportions, available in a choice of colours and designs. Highlights include The Heritage Kids style â&#x20AC;&#x201C; a rendition of the Heritage bag with reinforced base and detailing. The extra-small version of the popular Settlement style bag â&#x20AC;&#x201C; Settlement Kids â&#x20AC;&#x201C; features exposed plastic zippers and modern construction. Settlement Youth, meanwhile, offers a mid-size version of the bag. Wholesale prices ÂŁ16-ÂŁ20. www.herschelsupply.com

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October 2012

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 

03 Toffee Moon

03 Catimini

02 Kissy Kissy

01 Little Joule

02 Molo

Bestselling girlswear brands

Molo

Little Joule

01 Emile et Rose

Bestselling babywear brands

Mayoral

02 Scotch Shrunk 01 Molo

Bestselling childrenswear brands overall

03 Frugi

01 Start-rite 03 Naturino 02 Lelli Kelly 01 Bam Bam

02 Jellycat

03 Powell Craft

Bestselling gift brands

Bestselling boyswear brands

Bestselling footwear brands



â&#x2014;?

October 2012

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ď&#x20AC;&#x20AC;ď

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Isabella Griffiths: What services does Insight with Passion provide? Kate Hardcastle: We specialise in providing targeted hands-on advice for businesses, such as how they can transform their fortunes and develop a strategy for growth and sustainable success. We work with retailers, manufacturers and suppliers of all sizes and sectors but, most frequently, in the fields of fashion, charity, music and interiors. As part of our work, for instance, we do a lot of mystery shopping or, what I call â&#x20AC;&#x153;emotional mystery shoppingâ&#x20AC;?; we look at things like are the lights on properly? Is there rubbish outside or lying around? We also consider the interaction of staff with the customers and so on, and then we look at the areas that can be improved. My background is in senior board level roles at national and international companies â&#x20AC;&#x201C; itâ&#x20AC;&#x2122;s important to me to stress that I have done the work before I start talking about the work. I offer a hands-on, jargon-free approach. I have met so many consultants in our industry, and I do not believe in the jargon that so many use. Finally, we also offer a social enterprise element and give up 20 per cent of our time and invest that back into the communities, working with charities, young fashion designers, start-ups and small

businesses on giving board-level business advice. Itâ&#x20AC;&#x2122;s very important to me that we give something back, and it has been rewarding on so many levels. IG: What is the most common problem you come across in independent retail? KH: I firmly believe that many of the problems retailers are faced with are caused by a reduction in customer service and not putting the customer at the heart of the business. Get in tune with your customer and things can be turned around. I have a â&#x20AC;&#x153;two ears, one mouthâ&#x20AC;? philosophy, meaning talk less and listen more to your customer as they are the reason why you started your business. A lot of people think itâ&#x20AC;&#x2122;s all about expensive fixtures and fittings and costs, but some of the best achievements can be made just by working with your teams. Instead of a major shop re-fit, often itâ&#x20AC;&#x2122;s enough to integrate your team and share your thoughts and decisions with them. We see it time and time again, unmotivated sales staff with bad attitudes that put off customers, but few retailers realise why their staff are like that. It is important that you lead by example, especially in a small business. If your head is down all the time and you are being negative, that will be

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October 2012

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mainly by Mary Portas and the Portas Review. What is your take on this? KH: It is all very worthy and there is good merit in it, but there is so much more work to be done. The Portas Review is just the tip of the iceberg. For me, it’s not so much about the British aspect, but about community. I believe that community will be the saviour of the high street; we need to revive the community spirit and link back to our local communities. We live in such a multi-cultural and multi-faceted society, I would hate to think that Britishness is the only raison d’etre we are driven by. We can’t just wave a few Union Jacks and think things are going to be better. We need to put long-term structures in place, go back to our communities, go back to deciding what our offer is and making that clear. A lot of support and training has to be given to smaller businesses and retailers. As a company, we give up one day a week for free to help small businesses and organisations – if more organisations do that, we can get there. |

     

visible to your team and you will negatively influence them. In a recession, we see it all the time. But be open and honest with your staff; if you’re making decisions, tell them why. For instance, if you’re having to reduce your staff’s hours, be honest about it, and maybe some will be happy to take some unpaid holiday days, or even help out for free for a few hours on a Saturday to help you bridge a difficult period. IG: What are the most common mistakes small businesses make in their day-to-day running? KH: Firstly, communication or, more specifically, miscommunication; some people constantly talk and talk too much, and some don’t communicate enough. Secondly, not being focused on what the customer wants. I think it’s a common thing, particularly with shop owners, that they think they know what their customer wants, but don’t really. Thirdly, a lot of retailers underestimate the need to understand just how competitive the game is now, and not how it was 10 or 15 years ago. Fourthly, a lot fail in terms of leadership – as I said above, be an effective leader, create a vision. And, finally, isolating yourself. Be a brand partner, a retail partner and work with others – be that in your community or

with your suppliers. There are success stories out there, and a lot of good retailers, but the reality is that you have to work so much harder at it these days than in the past. IG: With this in mind, what is your assessment of the retail landscape in the current economic climate? KH: There is hope. I don’t believe that it’s the end of the high street and town centres, as has been pronounced by the media. But there is no denying that it is incredibly challenging out there. There is a much-needed realisation that not everyone is going to make it. There is an opportunity to turn things around, but retailers can’t just continue to do what they have been doing forever, they need to change with the demands of the times. People change, and people’s behaviour changes, so we can’t think that retail and the way it’s conducted isn’t changing. Retailers need to find a balance between creating short-term objectives to stimulate footfall, and long-term plans on how to keep those customers in the long-run. IG: There is a noticeable movement going on in terms of reviving the high street, a return to British manufacturing and so on, fuelled

                               

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October 2012

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01 ROBEEZ £10-£11, 0031 (0)72-5718100 02 PEPINO £22.70, 0116 259 7427 03 ART £32-£37, 01604 867800 04 GEOX price on request, 020 7833 8811 05 FRODDO £27-£31, 07796 766669 06 CHIPMUNKS £14, 01925 212212 07 EL NATURALISTA £21-£23, 01604 867800 08 GARVALIN from £20.75, 01953 851190 09 BO BELL £19.10, 01604 867800 10 BIOMECHANICS £20.75, 01953 851190 11 PRIMIGI £22-£23.60, 020 8567 2384 12 LEA LELO £21-£22, 0035 3868104209

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October 2012

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  

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01 UMI CHILDREN’S SHOES £14-£15, 07850 008834 02 PETASIL ¤32.45-¤33.45, 01604 867800 03 AGATHA RUIZ DE LA PRADA SHOES from £21.08, 01953 851190 04 BO BELL £23.55-£25.40, 01604 867800 05 PINEAPPLE FOOTWEAR price on request, 01992 769612 06 KEDS £14.80, 0031 (0)72-5718100 07 ANGULUS £35.60, 020 8987 8313 08 SPERRY TOP-SIDER £17.50, 0031 (0)72-5718100 09 PODLERS £6, 01234 240440 10 SAUCONY £14, 0031 (0)72-5718100 11 PEDIPED FOOTWEAR £16.95, 07703 856072 12 PABLOSKY price on request, 01522 811264

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October 2012

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!.-+)'*+)/' )!-0              

In August, Selfridges London revealed a new, expanded children’s department covering 16,000 sq ft on the store’s fourth floor. For the first time, children’s fashion and toys sit together in one space, the aim being to provide a comprehensive and united offer of children’s product. In terms of children’s fashion, the department is anchored by flagships from labels that have a strong, proven track record with Selfridges over recent seasons. These include Ralph Lauren, Gucci, Burberry and Bonpoint, with the department boasting the largest concepts in Europe for both Burberry and Bonpoint as well as the world’s largest children’s UGG concept. This is complemented by a portfolio of contemporary fashion labels, including the likes of SuperTrash, Little Marc by Marc Jacobs and Wildfox. Overall, Selfridges has created a range of product that is deliberately wide, encompassing a whole lifestyle offer with focus on an inclusive range of price points, sizing options and directional fashion collections. In terms of the store’s toy offer, the new department features over 120 brands, showcasing a vibrant and playful edit of the

leading products on the market. Featuring dedicated spaces for boys and girls, the area is designed to enable customers to easily navigate the product. Highlights for girls include an entire wall dedicated to all things Barbie, Disney’s Princess range and the world of Hello Kitty. Last month saw the exciting addition of a My Little Pony pop-up concept, featuring T-shirts, dress-up outfits, accessories and the My Little Pony range of figures and play sets. For boys, toy collections include the Hotwheels range, popular movie-inspired figurines and play sets featuring Batman, Spiderman and The Avengers. For further ease, shoppers can navigate the space through dedicated zones, with toys of a particular theme grouped together. Nostalgia provides parents with gift ideas reminiscent of their own childhoods such as kitchen play sets and dolls’ houses. Toy Icons, meanwhile, offers the likes of Barbie, Lego and a superheroes range, and Tech Toys brings a modern spin to the department.

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LAURA TURNER: What were the main aims and objectives behind the relaunch of Selfridges’ children’s department? LYNNE CROOK: Ultimately, our aim at Selfridges is to surprise and amaze our customers across all categories. Relaunching on the fourth floor gave us the opportunity to present key brands and flagships in a new and improved environment. We’ve introduced new brands SuperTrash and Zadig & Voltaire to build on our contemporary fashion offer, which is a real cornerstone of our brand. It’s also the first time we’ve presented toys alongside kidswear, allowing us to create a one-stop destination for families to head for in-store. LT: Who is Selfridges targeting with the new department? LC: Our goal is to be inclusive – it’s one of the things that sets us apart as a department store. With this in mind, the new offer is targeting the fashion-forward, contemporary parent as well as a gift consumer. LT: What are the key changes that have been made to the department through the relaunch? LC: We wanted to target the child as well as the parent. It’s a vibrant and playful visual concept. We’ve introduced interactive play areas such as wallpaper that can be coloured in, chalkboards, TV screens where kids can watch Disney movies on beanbags, and – as ever – we’ll be running a programme of activity throughout the year, with special events taking place to bring the space to life. LT: How is children’s fashion presented? LC: The department is built around a number of flagship concepts such as Bonpoint, Burberry and Ralph Lauren, providing a real authoritative, luxury offering. Around this is our “Selfridges edit” ie the diverse and unique

offering that makes us unique. These ranges are organised by gender and age – it’s incredibly easy to pinpoint specific categories – and our staff are real experts on the selection.

such as Scotch & Soda. A pale colour palette, where nudes and greys create pretty looks for girls, and clashes of vibrant colours for a fun aesthetic, which always performs well.

LT: How would you describe the children’s fashion offer in terms of product and brand mix? LC: Both our international and domestic customers look to us for an authoritative offering of designer and contemporary kids’ fashion. Our product offer ranges from gift ideas, such as baby blankets and bottles, through to high-fashion and luxury brands. We currently have over 30 fashion brands with ages ranging from newborn to 16 years.

LT: Can we expect anything new and exciting in-store for s/s 13? LC: As we do every season, we’ll be adding new fashion brands to our mix. We can’t reveal which ones yet, but watch this space.

LT: What do you look for in the childrenswear brands you buy into? LC: The key factors we look for in brands to introduce to the store include current trends, labels that fill a niche or bring something new to market, points of difference or elements of exclusivity. LT: Are you introducing any new childrenswear brands for a/w 12? LC: Yes, our new brands for a/w 12 are SuperTrash and Zadig & Voltaire. We have also introduced key gifting labels such as Aden + Anais and Angel’s Face. LT: What do you think will be some of the key looks for a/w 12? LC: Looks we’ve bought into most heavily include varsity influences, seen across brands

LT: What does the toy offer now comprise, and how has the department been developed for the relaunch? LC: It’s a unique product selection, which is “very Selfridges”. We’ve focused on introducing some unexpected ranges, as well as one-of-a-kind concepts such as our current My Little Pony pop-up shop. This year, we’re also excited about a return to nostalgic toys based on simple ideas such as xylophones and spinning tops that we think are going to be popular at Christmas. As always at Selfridges, we have some extraordinary hero products – check out our exclusive electric Atom car, which retails for £19,500! LT: Has Selfridges any further plans for its kids’ offer? LC: We’re looking at some exciting long-term plans to make the department an even more outstanding destination, including the introduction of “lifestyle” product categories for kids, such as homeware and bedding, for a more comprehensive selection.

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October 2012

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29: School news 32: David Luke: 30 years in business David Burgess, MD of David Luke, reviews the schoolwear sector as the firm celebrates 30 years in business 43: The Schoolwear Show Preview of whatâ&#x20AC;&#x2122;s on offer for Back to School 2013 50: Window of opportunity Design graduate Toni Doherty and her internship at KK Bespoke Schoolwear

KK BESPOKE SCHOOLWEAR

52: Opinion Schoolwear retailers discuss Back to School sales

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October 2012

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Winterbottom Schoolwear is investing in a computer upgrade that will take place by December 2012, enabling the company to efficiently handle the growth in sales of both general and special schoolwear items.

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For further support, the companyâ&#x20AC;&#x2122;s sales office will also be reorganised and strengthened, again to be completed by the end of 2012. Direct 20ft and 40ft containers, meanwhile, allow the firm to expand business with major retailers who require stock to be delivered ex-factory direct to their warehouse.

A selection of garments from Russellâ&#x20AC;&#x2122;s schoolwear range Jerzees Schoolgear is available in Harrods. Russellâ&#x20AC;&#x2122;s classic T-shirt, polo shirt, sweatshirt and jogging bottoms form the storeâ&#x20AC;&#x2122;s Uniform Essentials range, which is available both in-store and online at www.harrods.com. â&#x20AC;&#x153;Harrods was keen to offer customers a quality, affordable range of unbranded, staple school garments,â&#x20AC;? says Harrodsâ&#x20AC;&#x2122; childrenswear buyer, Gillian Lee. â&#x20AC;&#x153;I am confident that Russell is the right choice for our Uniform Essentials line.â&#x20AC;?

ď&#x20AC;&#x2DC;ď&#x20AC;Śď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;Ą ď&#x20AC;Śď&#x20AC;&#x203A; ď&#x20AC;§ď&#x20AC;&#x2014;ď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;§ď&#x20AC;˘ď&#x20AC;˘ď&#x20AC;Ąď&#x20AC;¤ď&#x20AC;Śď&#x20AC;&#x20AC;ď&#x20AC;Ąď&#x20AC;&#x2DC;ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;&#x161;ď&#x20AC;&#x2014; ď&#x20AC;Ľď&#x20AC;&#x2022;ď&#x20AC;&#x161;ď&#x20AC;Ąď&#x20AC;Ąď&#x20AC;&#x17E;ď&#x20AC;Šď&#x20AC;&#x2014;ď&#x20AC;&#x201C;ď&#x20AC;¤ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;&#x2014;ď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;Ąď&#x20AC;¤ For the second consecutive year, the Fashion & Textile Childrenâ&#x20AC;&#x2122;s Trust (FTCT) is the chosen charity of The Schoolwear Show, taking place on 14-16 October at Cranmore Park, Solihull. The FTCT is returning to the exhibition (stand 13) to follow up its work raising awareness of the types of support it can give to those working in the UK schoolwear industry, including both retailers and suppliers. Examples of support FTCT grants can offer include respite for a child who is a registered carer for a parent or extra tutorial support for a young person coping with learning difficulties.

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ď&#x20AC;&#x201D;ď&#x20AC;&#x17E;ď&#x20AC;§ď&#x20AC;&#x2014;ď&#x20AC;&#x20AC;ď&#x20AC;&#x;ď&#x20AC;&#x201C;ď&#x20AC;Şď&#x20AC;&#x20AC;ď&#x20AC;&#x201D;ď&#x20AC;&#x201C; ď&#x20AC;&#x2014;ď&#x20AC;¤ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;&#x2014;ď&#x20AC;&#x201C;ď&#x20AC;&#x;ď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;˘ ď&#x20AC;Šď&#x20AC;&#x203A;ď&#x20AC;Śď&#x20AC;&#x161;ď&#x20AC;&#x20AC;ď&#x20AC;Ąď&#x20AC;¤ď&#x20AC;&#x203A;ď&#x20AC;Ą ď&#x20AC;&#x20AC; Blue Max Banner has agreed a deal with Orion Teamwear to design an exclusive sportswear range. Featuring in Blue Max Bannerâ&#x20AC;&#x2122;s 2013 brochure, the Orion collection will sit alongside the companyâ&#x20AC;&#x2122;s existing sportswear range marketed under the Medallion brand. Confident the addition of the Orion range will strengthen Blue Max Bannerâ&#x20AC;&#x2122;s offering within the highly competitive sportswear sector, opening several more routes to market, company managing director Nigel Plenderleith says, â&#x20AC;&#x153;The legacy of the London 2012 Olympics will present a huge opportunity for sportswear distributors over the next few years. We have been looking at expanding and strengthening our sportswear proposition for some time now, and are delighted to team with Orion, a business that already enjoys an excellent reputation.â&#x20AC;?

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ď&#x20AC;Ľď&#x20AC;?ď&#x20AC;&#x203A;ď&#x20AC;&#x17E;ď&#x20AC;&#x17E;ď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;&#x2013;ď&#x20AC;¤ď&#x20AC;&#x203A;ď&#x20AC;¨ď&#x20AC;&#x2014;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2DC;ď&#x20AC;Ąď&#x20AC;¤ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;&#x2014;ď&#x20AC;Şď&#x20AC;Śď&#x20AC;&#x203A;ď&#x20AC;&#x17E;ď&#x20AC;&#x2014;ď&#x20AC;Ľ ď&#x20AC;&#x203A; ď&#x20AC;&#x2013;ď&#x20AC;§ď&#x20AC;Ľď&#x20AC;Śď&#x20AC;¤ď&#x20AC;Ť The government has announced over ÂŁ2m in support for a new skills programme led by a group of employers and the Textile Centre of Excellence to improve the skills of those working in the sector and develop the next generation of talent. The partnership includes manufacturers from textiles, technical textiles, apparel and textile services sectors, trade associations and Creative Skillset. â&#x20AC;&#x153;The project offers bold and innovative proposals,â&#x20AC;? says Creative Skillsetâ&#x20AC;&#x2122;s chief executive, Dinah Caine. â&#x20AC;&#x153;It will enable businesses to attract and train bright new talent to drive growth and secure ongoing international competitiveness in fashion and textiles, whose contribution is key to both the creative industries and advanced manufacturing.â&#x20AC;? Bill Macbeth, MD of The Textile Centre of Excellence, adds, â&#x20AC;&#x153;Our project includes practical new ideas for working with education, attracting and preparing industry entrants, developing apprenticeships and creating new opportunities for increasing technical knowledge.â&#x20AC;?

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October 2012



# ! '$ " ' ' '               

  HOW LONG IS THE TALE? “When raw cotton was 40 cents per lb it was not viable for producers but, at $2.80 per lb, it was certainly not viable for the rest of us. The situation has gradually eased, and 90 cents is now a reasonable price. It will take a while for all the cotton in the system – and therefore the price – to unwind, but it is happening and we should all start to see the benefit during 2013. Fairtrade cotton is also more readily available, which is good news. Along with other initiatives to help the farmers and their communities, Fairtrade does exactly what it says on the tin and must be the way forward. David Luke is increasing its investment in this area.”

   HOW BANKS SEE THE SCHOOLWEAR MARKET, AND HOW THE MARKET HAS TO CHANGE. “UK Plc is in the middle of a financial catastrophe, and the lunatics are running the asylum. We are in uncharted territory and governments are making it up as they go along. It is serious, but hopefully not fatal. Many retailers have not been supported by the banks, although some have only themselves to blame. Moneymen like forecasts, monthly management reports, tight stock control and retained profit. Good stock turn is the secret to a healthy cash flow. This is where suppliers have to support the retailer with stock, but it only works if there is trust and co-operation. In the future, it will be essential to trust your supplier and work more closely together, and it is likely suppliers will have to focus on narrower product ranges to ensure they can hold the right levels of stock for their market. During the last 10 years, some business models have been based on suppliers giving extended credit to customers. This has been damaging to both parties, as both depend too much on borrowing, and when it’s not there it’s a serious issue. In some cases, credit has become unwieldy and dangerous. We need to find a better balance.”

   CHASING PRICE IS CAUSING ERRATIC DELIVERY AND AVAILABILITY. “Whatever you do in business, there has to be a commercial angle that works with your business model. I see no point chasing round the world, looking for the next cheapest price. In the end, it’s the quality and availability that will suffer, and ultimately your sales. The supply chain needs a consistent and fair approach to be able to flourish and continue to support the demands of a complex market like ours. We all have to play the long game. David Luke has been working with many of our factories for over 10 years, and a few for over 20. It’s one of the main reasons we’ve had less disruption in the last five roller coaster years, and it’s how we can achieve the new price and quality for recycled polyester Eco Blazers. The past three years have seen so many fabric suppliers, dyers, finishers and manufacturers go out of business, and those who remain are looking for a better way, not based on how cheap something is produced, but how they can develop longer term relationships.”

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October 2012

  



MARGINS COULD DAMAGE BUSINESS.

HOW THE SCHOOLWEAR SHOW HAS EVOLVED.

“The business model is one of the key factors to success. The traditional retailer is under immense pressure, particularly if they don’t own their premises. Internet suppliers have made progress with a much lower cost base, but it can take years to build a flourishing market, even a local one. We’ve seen some of the best examples of successful models being a combination of various ways to market – the internet, direct supply to the school, shops within schools, selling days and, of course, the traditional high street shop. I was once told there were around nine ways to market, but I’m not sure. Premises away from the high street are becoming more popular, particularly to reduce base costs, but also for parking and general accessibility. Whichever combination, the central truth is in the future; we will have to manage our businesses on lower margins, meaning we have to manage our costs, becoming more efficient and more effective. Reducing costs and becoming more efficient is easier said than done, but there has to be a culture in the business, not buying cheaper products and services, but by being better at controlling stock and errors. Waste is the single most irritating cost, and retailers are subjected to unplanned change too often. There has to be a way of countering this scourge. The SA has tried to help, and is working to educate heads and governors about the issues in the supply chain but, in the end, the most effective person to get this across specifically is the retailer. There is no substitute for regular and open communication with schools – even contracts are now accepted more readily. David Luke has been looking at every cost, and has invested in a number of processes to become more efficient. For instance, emailing invoices, statements and as much paperwork as possible saves much more than the postage; it saves time and is a small but important step on the eco road. BACS payments also save on charges from both banks. David Luke is operating at a much lower gross margin than we did three years ago. In the future, we have to find ways of tightening our costs. Sales growth can help to balance loss of margin, but that’s far from easy. The answer is not to buy cheaper and sell for the same price; that’s a sure way to damage a business. There is no one solution to fit all, but that’s why the right business model for you is key.”

   WEBSITES, FACEBOOK AND TWITTER. “A website is the public face of your business, and therefore it has to be exceptional and offer the facility to purchase online. ‘Click and collect’ is hear to stay. Customers buying the uniform online are, more and more, the ones frequently using social media. Their comments – likes and dislikes – can be important to your business, and it is essential that retailers develop this area. There are some great examples of proactive businesses, where there is a concerted effort to engage and encourage comment, and most comments will be positive if your business is efficient, but don’t be afraid of negative comment – make sure you answer it positively, not just a ‘sorry’, and certainly never ignore it. The other big change of receiving paperwork via email is well under way. It makes good business sense. The next stage is more online ordering, allowing you to work at a time that suits you, particularly for stock repeats.”

 HOW THEY WILL BECOME MORE COMMERCIALLY IMPORTANT TO RETAILERS. “Children are being taught about sustainability, eco issues and recycling from as early as nursery and reception levels, and there are around 17,000 Eco Schools in the UK, which is a clear indication of the potential for eco-related school uniform. David Luke has led the field in this area, but the breakthrough has only just been seen in eco blazer fabric, which competes in every way, including the price. In the future, all schools can choose eco uniform. Make sure you are at the forefront. My friends in the trade have pulled my leg for years – Driftwood Dave being my last nickname. There is still a long way to go, but the hard work is paying off and the time for change is now.” If you would like to share your views on any of the points raised in the article, please Tweet us @cwbmagazine.

“I’ve been proud to have worked with all the people who have run F12 for around 15 years. The Schoolwear Show is organised by F12 for the benefit of our market, and it has developed, with the help of AIS, into a magnificent showcase for suppliers and a place for retailers to see what is new and investigate various sourcing options. It can also be a great time to have fun. This year, David Luke has sponsored the SA party on the Sunday night after the show. If you’ve not booked, don’t miss it.”

  THE IMPORTANCE OF THE NCWA AND THE SA TO THE HEALTH OF THE MARKET.

“Having been chairman of both of these associations, I can honestly say it is essential for any business involved in schoolwear to be a member of the SA and for all suppliers to also be a member of the NCWA. The reasons are compelling. The SA supports the schoolwear market by promoting the interests of everyone throughout the supply chain – so if you are serious about your business, there should be no question about it. From a supplier’s perspective, we also need the NCWA to support us in all the standards and directives that emanate in Europe but can have a dramatic effect on our business. It is crucial we know about the changes in mechanical safety, flammability, labeling and the safety of cords and drawstrings. The benefits also include members of either association receiving 50 per cent off a subscription to CWB magazine.”

 LONG-TERM POSITIVE EFFECTS OF THE OLYMPICS ON OUR MARKET.

“We have all marveled at the achievements of our athletes; their sacrifices, humility and inspirational stories. Schools, and particularly teachers, have made a massive contribution to the success of the Olympics, but the role of the school is just as important for every child. Our market needs to harness this positive energy and work towards a future where everyone acts to change things for the better, appreciating we have to look after our resources and particularly the aspirations of our children. Why teach our children – from toddlers to graduates – about the environment, sustainability, recycling, Fairtrade and much more? We need to change business thinking and the way we view the world so, in the process, we may also become winners. David Luke is helping to bring form to the vision.”

      

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      

+(.0-#(//&$.*, -(/$    This season, 1880 CLUB is continuing to build on its reputation by creating and presenting their most comprehensive range of Schoolwear yet. By ensuring every piece is built for the classroom, yet durable enough for the playground, the 2013 Schoolwear Collection is made for the long-term. Tel: 02893 327777 Email: schoolwear@1880CLUB.com www.1880CLUB.com Another quality brand from Douglas and Grahame

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  Blue Max Banner is the now the largest independent supplier of schoolwear in the UK. Come and view our biggest ever collection and pick up a copy of our brand new dedicated schoolwear brochure. Tel: 0845 23 00 888 Email: sales@bluemaxbanner.co.uk www.bluemaxbanner.co.uk

       Proud to be hosting the Schoolwear Show for the 14th successive year, AIS is the largest non-food buying group in the UK with Member turnover in excess of £1.9 billion and more than 70 schoolwear specialist stores. For more information please contact: Joyce Daly on 0121 683 1415 joyce.daly@aistores.co.uk

    High quality school knitwear: stock and bespoke TPA soft-handle 100% Acrylic, Wool-Acrylic and Wool-Nylon. Quick and reliable deliveries from UK and off-shore facilities. See our NEW Wool-Blend yarn on the Balmoral stand. Tel: 01900 829 229 Email: info@balmoralsales.co.uk www.balmoralknitwear.biz

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The UK’s No. 1 multi-brand distributor of promotional clothing, corporate wear, schoolwear and workwear. With over 45 market leading brands, massive stocks, great value and huge choice. www.btcactivewear.co.uk

Caribee offers a wide selection of backpacks, schoolbags and accessories. Caribee have a reputation for great quality, stylish and practical backpacks that offer excellent value for money. Tel: 0131 554 5555 Email: jacquie@brandagility.co.uk www.caribee-uk.com

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Cartasport: UK made, skortz, skirts, ath. briefs, gym knickers, lycra shorts, special design football socks. Cricket & rugby clothing. Masita: Tracksuits, rain jackets, football jerseys/shorts, polo & T-shirts, Bags. Tel: 01535 600342 Fax: 01535 611489 Email: sales@cartasport.com Web: www.cartasport.com

The Chantry brand was established in 1951 to manufacture and distribute specialised knitwear and is now one of Britain’s leading Schoolwear Suppliers. Stock comes in a wide selection of colours, trims and bespoke embroidery options enabling uniforms to be custom made for schools. Tel: 02893 327777 Email: schoolwear@chantry.co.uk www.chantry.co.uk Another quality brand from Douglas and Grahame

Specialist manufacturer, supplier, printer & embroiderer of school knitwear, sweatshirts and accessories. Tel: 01903 244863 Fax: 01903 700577 Email: sales@charleskirk.co.uk www.charleskirk.co.uk

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Cybertill provides EPoS and ecommerce systems to schoolwear retailers. Cybertill is web-based and allows schoolwear retailers to manage their stock and business more efficiently. Tel: 0800 030 4432 Email: enquiries@cybertill.co.uk www.cybertill.co.uk

Celebrating 30 years in business, David Luke are leading suppliers of School Uniform and Sportswear to Retailers throughout the UK. The range includes Eco Blazers and Eco Jackets made from recycled plastic bottles, Sweatshirts and Poloshirts made with Fairtrade Cotton, Special Make Blazers, Girls and Boys Trousers, Girls Skirts, Shirts & Blouses, Traditional and Performance Sportswear. Tel: 0161 272 7474 Email: sales@davidluke.com www.davidluke.com

Dita will be showing their current range of hockey equipment which includes an extensive back to school range as well as their high quality bespoke tracksuits, rainsuits, shorts and skirts. Tel: 0131 660 1222 Fax: 0131 660 1777 Email: sales@dita.co.uk

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Large stock range and specialist manufacturers of school clothing. We can develop your designs and supply the ready to wear garments complete with logoâ&#x20AC;&#x2122;s embroidery / print. New ranges for 2013. Contact: Ian Beach Tel: 0116 288 1105 Email: ian@europasports.co.uk www.europasports.co.uk

Eskimo EPOS is the Till and Stock Control solution for the Schoolwear Industry. Retailers across the UK are benefiting from the many Schoolwear specific features that come as standard with the Eskimo EPOS System. Tel: 01202 477111 Email: gary@nebulasystems.net www.eskimoepos.com

ď&#x20AC;&#x2DC;ď&#x20AC;&#x201C;ď&#x20AC;Ľď&#x20AC;&#x161;ď&#x20AC;&#x203A;ď&#x20AC;Ą ď&#x20AC;&#x20AC;ď&#x20AC; ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;&#x2014;ď&#x20AC;Şď&#x20AC;Śď&#x20AC;&#x203A;ď&#x20AC;&#x17E;ď&#x20AC;&#x2014;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x161;ď&#x20AC;&#x203A;ď&#x20AC;&#x17E;ď&#x20AC;&#x2013;ď&#x20AC;¤ď&#x20AC;&#x2014; ď &#x2021;ď&#x20AC;Ľ ď&#x20AC;Śď&#x20AC;¤ď&#x20AC;§ď&#x20AC;Ľď&#x20AC;Śď&#x20AC;&#x20AC;ď&#x20AC;&#x201A;ď&#x20AC;&#x2DC;ď&#x20AC;Śď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;&#x192;

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ď&#x20AC;&#x2122;ď&#x20AC;&#x201C;ď&#x20AC;¤ď&#x20AC;&#x2013;ď&#x20AC;&#x203A; ď&#x20AC;&#x2014;ď&#x20AC;¤ď&#x20AC;&#x20AC;ď&#x20AC;&#x201D;ď&#x20AC;¤ď&#x20AC;Ąď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;&#x17E;ď&#x20AC;Śď&#x20AC;&#x2013;

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ď&#x20AC;Ľď&#x20AC;Śď&#x20AC;&#x201C; ď&#x20AC;&#x2013;ď&#x20AC;&#x20AC;ď&#x20AC;&#x160;ď&#x20AC;&#x17D;

ď&#x20AC;Ľď&#x20AC;Śď&#x20AC;&#x201C; ď&#x20AC;&#x2013;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2030;ď&#x20AC;&#x2039; We can provide financial support to children whose parents work in the UK fashion and textile industry, where there is a particular case of need. Anna Pangbourne, Director Tel: 020 7170 4117 Email: anna@ftct.org.uk www.ftct.org.uk

The Dunairnairn and Glengarnock brand Bespoke school wear School Kilts, Skirts, Pinafores, summer dresses, ties. Junior and senior trousers, shorts Bermuda shorts, Breeks and cord garments. Any garments can be made in tartan. Bespoke school wear Tel: 0141 774 5900 Fax: 0141 774 7360 Email: gail.burns@gdgarments.co.uk Email: steven.fyfe@gdgarments.co.uk

ď&#x20AC;Ľď&#x20AC;Śď&#x20AC;&#x201C; ď&#x20AC;&#x2013;ď&#x20AC;&#x20AC;ď&#x20AC;&#x160;ď&#x20AC;&#x2039; Our popular stock range of co-ordinated games shirt, polo shirt, girlâ&#x20AC;&#x2122;s cut polo shirt, short, skort & hooded top will increase this year with 3 new colourways. Tel: 01274 306440 Fax: 01274 39.937 Email: email@falconsports.co.uk www.falconsports.co.uk

Gardiners offer a complete Footwear range from Wellingtons to School shoes including Plimsolls and Trainers backed up with a comprehensive range of accessories and bags. Tel: 01452 727300 Email: john.hickling@gardinerbros.co.uk www.gardinerbros.co.uk

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As one of the most respected multisport manufacturers Gymphlex will be boasting the latest additions to our School Sportswear Solution and GFORCE range. Also available for immediate orders will be our GFORCE Plus stock brand. Tel: 01507 523243 Email: sales@gymphlex.co.uk www.gymphlex.co.uk www.gforcesportswear.co.uk

Established in 1919, Halbro is a leading sportswear innovator; A British owned European manufacturer, delivering the best lead times. Halbro design and produce high performance multisport school sportswear. Tel: 01204 696476 Email: sales@halbro.com www.halbro.com

Tailored Bespoke Schoolwear, made to the most exacting standards. We create distinctive schoolwear garments to a high specification of design, style, colour, fabric and manufacture. Our range includes... Skirts, Kilts, Pinafores, Summer Dresses & Outerwear Contact: Mona Houston Tel: 028 7963 2188 Fax: 028 7963 4077 Email: mona@kkschoolwear.com www.kkschoolwear.com

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Founded in BIRMINGHAM 1996 by John Baines, Kwiktapes the first company to product a successful Iron on name tape. Today we still produce over 7 million, premier quality, Iron, on and Woven name tapes but also supply the Taggit, an accessory to attach labels to garments. When people purchase the Taggit, which replaces the need to use a needle and cotton we extend the length of the nametape to allow improved visual presentation. Tel: 0121 689 2211 www.kwiktapeslabels.com

    Textile manufacturers Marton Mills offer a wide range of compositions and designs when choosing school wear fabric. Tel: 0113 2843364 Email: enquiries@martonmills.co.uk www.martonmills.com

Lollipop’s extensive range of quality hair accessories for school enable stockists to gain valuable additional sales. Cotton mix, velvet and ginghams plus many styles of quality basics, all in 12 colours. Colour brochure available. Primrose Marketing Ltd Tel: 01494 447000 Fax: 01494 447052 Email: sales@primrosemktg.co.uk www.primrosemktg.co.uk

      We are a company who specialise in high quality woven sew in name tapes, woven iron on names tapes, printed name tapes and shoe and property labels. Also our New RIVVITS. All suitable for identifying school uniforms, workwear and all personal clothing and property. National Weaving Ltd, Redstone Mill, Redstone Road, Narberth, Pembrokeshire SA67 7ES Tel: 01834 861446 Fax: 01834 861757 www.nationalweaving.co.uk

The largest UK Schoolwear legwear manufacturer offering the largest range of school socks, tights and school sports socks also the home of the hugely successful and unique magicfit school knitwear. Tel: 0116 2779789 / 2773857 Fax: 0116 2784395 Email: info@magicfit.co.uk

      OPRO offer the ultimate self-fit mouthguard range available with great margins achievable. OPRO360 rugby body protection and headguards. Mueller Sports supports and medical accessories. Tel: 01442 430690 ext.1042 Email: catherine.h@opro.com www.opro.com

 

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 

 

Putting colour into the best school knitwear. We supply a wide range of technically advanced yarns including Heritage Definition, Uniform and Wool / Nylon. Tel: 01924 235123 Fax: 01924 235223 Email: info@paintboxtextiles.co.uk

School socks and tights in every colour and design and always in stock, for the best quality and service. New online ordering at www.pexwholesale.co.uk Tel: 0116 2861616 Email: info@pex-kids.com

Quality footwear since 1976. With a reputation for quality leather school shoes at competitive prices, Pod footwear will be previewing their infants’, boys’ & girls’ Back to School 2013 collection. Tel: 01234 240 440 Email: sales@aegisshoes.co.uk www.pod-footwear.com

 

 

 

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Ubiquitous nametapes for schoolwer shops, no administration, fulfilment direct, modern iron – on nametapes save hours of pre term sewing in. Tel: 01460 258040 Email: jouko@sunproof.co.uk www.nametape.co.uk

We offer a full range of sports equipment, clothing and accessories. The Precision Training range of textiles includes a wide range of football socks and our best selling shadow stripe short. The range also includes tracksuits, rainwear, team wear and our exclusive range of ladies polo shirts and skorts. Unit 17, Easter Park, Lenton Lane, Nottingham, NG7 2PX Tel: 0115 900 2342

RHINO caters for all sports, including rugby, football, hockey, lacrosse, netball, basketball and volleyball. Our range includes playing kit, tracksuits, rain jackets, polo shirts, t-shirts, shorts, hooded tops, base layers, bags, headwear and socks. Tel: 02920 225614 Email: sales@rhino-teamwear.com www.rhino-teamwear.com

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 



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 

This year’s show will see the benefit of months of product development with the launch of our new Performa 50 (50% cotton/50% acrylic) knitwear range. Tel: 0161 477 7791 Email: sales@rowlinson-knitwear.com www.rowlinson-knitwear.com

Finland’s best selling rainwear brand, a classic range for ages 1 year to teen, available from stock. Tel: 01460 258040 Email: jouko@sunproof.co.uk www.rukkarainwear.com

Russell’s schoolwear brand Jerzees Schoolgear has been a leading, quality player in the market for many years and prides itself in “Ticking all the Boxes” particularly when it comes to Lifetime Value and Stock Availability. Tel: 07793 801675 Email: caroline.coughlin@fotlinc.com www.russelleurope.com

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   

 

 

With our UK based in-house Bespoke Manufacturing we can offer you a quick turnaround, consistency in colours, styles & quality designed to your specification or adapting our stock designs. Tel: 01274 668045 Email: sales@spall.com www.spall.com

STABILO have developed a range of ergonomic products that have a different version for left and right handers. From starter pencils to a ballpoint pen with integrated touch-screen stylus, the range focuses on comfort and efficiency to help children when they are both learning and improving their handwriting. Tel: 01753605656 Email: sales.UK@stabilo.com www.stabilo.co.uk

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

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 

 

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Clear, well structured stock management and EPOS system specifically designed for the schoolwear retailer. It has instant look up, size and colour tracking, EPOS tills, web linkage and much, much more. Tel: 0845 130 3535 Email: info@toptotoe.com www.toptotoe.com

Trutex are introducing new colours to our innovative blazer range for 2013. We will also be unveiling an innovative new range of knitwear and exciting new stock lines for our successful Akoa sportswear range. Find out more – speak to: Mehmet Abdullah Tel: 07557 019818 Email: mabdullah@trutex.com www.trutex.com

  Find out what we are doing for the industry. Meet some of our team and discuss our plans for 2013. www.schoolwearassociation.co.uk

Target Dry are showcasing their usual wide range of schoolwear together with the exciting new Academy Girl's 3/4 length Parka coat for Summer 13. Contact: Ian Ambler Tel: 028 90 790588 Fax: 028 90 792164 Email: sales@targetdry.com

   

 

 

 

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In addition to our usual wide range of schoolwear accessories, let William Turner & Son show you how to BE SEEN & BE SAFE with our highly effective road safety range including bags, reflective stickers/armbands & waistcoats. Tel: 0161 480 8582 Email: sales@william-turner.co.uk www.online-schoolwear.co.uk

Full “Stock Supported” ranges are available from Winterbottom Schoolwear including School Blazers, Shirts & Blouses, Girls Pinafores, Skirts and Trousers, Boys Shorts and Trousers, Knitwear, Sweatshirts, Polo Shirts and Outerwear. Plus Specials Made to Order. Cultural Uniform new for 2013. Tel: 01254 390700 Email:info@graham-winterbottom.co.uk www.graham-winterbottom.co.uk

Wren Schoolwear is an independent manufacturer of school dresses, blouses, tunics and skirts using long established British fabrics made to customers own individual requirements. Contact: Keith Farrer Tel: 01206 841222 Fax: 01206 841118 Email: wrenschoolwear@ymail.com www.wrenschoolwear.co.uk

   Schoolwear suppliers. Range includes School Skirts, Pinafores, Girls Trousers and Bootleg, Boys Trousers, Shorts, T-shirts & Polo’s, Sweatshirts & Knitwear, Gingham Dresses & Accessories, Hair Accessories, Leotards, Rugby Jerseys & Football shirts, Socks & tights, Plimsolls, Swimwear, Bags & Belts, Ties, Blazers & Jackets, Aprons & Outerwear. Stock all year round. Tel: 01708 739 390 Email: sales@zecoschoolwear.com www.zecoschoolwear.com

          

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October 2012

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# '' # '       

1880 CLUB

AKOA The focus of Trutex’s sportswear brand, Akoa, is on growing its stock lines to ensure key products are available for immediate dispatch. New items include a double-skin reversible top in Lock and Sector styles. Stock-supported girls’ centre shorts have also been added, together with a new girls’ Sector and Locker style short in the made-to-order line. The brand’s Sector range has been extended with an additional five colour options in the sports top and boys’ and girls’ polo shirt, totaling 10 stock colourways. Stand 38

1880 Club offers its most comprehensive range to date, with highlights including a range of high-performance blazers – notably the Visimax high-visibility blazer – as well as trousers, knitwear, skirts, blouses, ties and scarves. A new development for the company is a range of Definition Heritage 100 per cent Acrylic knitwear – a soft, smooth yarn for performance knitwear. 1880 Club continues to offer a made-to-order service with special fabrication and colours, embroidered crests and special trims, and a fast stock service on core lines. Stand 12

 

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October 2012



 

BALMORAL KNITWEAR

BLUE MAX BANNER

School knitwear company Balmoral offers both a stock and made-to-order service. It manufactures at its own plant in Scotland, as well as using off-shore partners for large quantities. Additions for 2013 include new shade Gala Red in the stock range of school pullovers, and a new Uniform yarn for school knitwear, made of a blend of 50 per cent wool, 30 per cent acrylic and 20 per cent nylon. As well as school pullovers and cardigans, Balmoral Knitwear also manufactures knitted scarves and hats. Stand 18

Blue Max Banner is set to showcase its largest schoolwear selection for 2013 under the four brands of Blue Max for casual schoolwear; Banner, for formal schoolwear; Beau Brummel, for blazers; and Medallion, for Sportswear. The 2013 offer will also feature the Snowgoose brand – Blue Max Banner’s latest acquisition – which is a well-established trademarked name for a warm/lightweight fleece fabric with an anti-pill finish. The Snowgoose range offers two children’s garments, a polar fleece jacket and a reversible, shower-proof jacket. A key launch for 2013 is a Banner branded collection of wearable accessories in the form of the Cotton Rich collection of school socks and tights. Available in a range of colours, styles include ankle socks, long socks, trainer socks and tights, each sold in multipacks. Within casual schoolwear, highlights include the Penthouse Polo collection, which is available in a wide choice of sizes and colours, and provides a stable platform for embroidery and embellishment. The Banner line of formal schoolwear includes various style options for girls’ blouses, summer dresses, pinafores and skirts, as well as boys’ shirts and trousers, with the boys’ trouser range now including the Pembroke style. The Select and Classic sweatshirt range has been added to with the new Select jog pant, while the knitwear collection offers V-neck pullovers, V-neck cardigans and slipovers. Casual outerwear options, meanwhile, include the Mistral Xtra and the Exmoor Jackets. Blazers remain the mainstay of the Blue Max Banner business, with the Beau Brummel collection offering an extensive range catering for all budgets and style requirements. All blazers feature zip-entry access to facilitate embroidery, and a made-to-order service accommodates the customisation of designs. The Medallion sportswear collection, meanwhile, covers key sporting requirements including rugby, football and cricket. Stand 10/16

CARIBEE

RESULT

BTC ACTIVEWEAR Offering over 45 brands including Russell, Fruit of the Loom, Gildan and Result, multi-brand distributor BTC Activewear carries large schoolwear stocks ranging from polos and sweatshirts through to blazers and jackets. Exclusive to BTC Activewear, the SG range of core styles hosts a collection of T-shirts, polos, hoodies, sweats and fleece in a wide choice of colours. BTC Activewear also offers a large Russell distribution and will be giving away a branded Russell shop display unit on each day of The Schoolwear Show. Stand 27

Distributor Brand Agility will be showing the Caribee 2013 range of bags, including the new Campus design, specifically targeted at the schoolwear market. Caribee school backpacks and rucksacks focus on style, durability and comfort, being lightweight with both back harness support systems and adjustable straps. Another new addition is the Flip Back, a school bag for carrying heavier loads, featuring an action back extreme harness system, separate compartment to secure a laptop and additional internal storage pockets. Stand 11

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October 2012

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CHARLES KIRK Charles Kirk still makes over half of its garments in its factory in Worthing, Sussex. And, in light of increased consumer awareness of buying British, is developing a swing tag that immediately highlights its products as British manufactured. New for 2013 is the opportunity for retailers to develop, together with Charles Kirk’s printing team, bespoke printing on a range of school leavers’ garments. The printing team is also able to develop personalised printing for use on Spalding Activewear, which is now in stock. Following last year’s launch of the fully-fashioned Coolflow acrylic pullover, Charles Kirk is looking to extend the range and is also developing online ordering for its customers. Stand 24

CHANTRY

FALCON SPORTSWEAR

Chantry offers knitwear, including pullovers, sweatshirts and cardigans, in a range of styles, with high-performance trousers a new addition for 2013. Stock is available in a wide selection of colours, trims and bespoke embroidery options, enabling uniforms to be custom-made for schools. Stand 12

Having launched a refreshed company logo and branding at last year’s show, Falcon Sportswear has, among its offer for Back to School 2013, introduced more colourways into stock in co-ordinated gameswear and a shower-proof tracksuit top, as well as a jogging bottom with a full-length zip in each leg. Stand 23

      

 

CYBERTILL Cybertill is showcasing its mobile Epos system on iPads at this year’s show to demonstrate how its web-based Epos system can also be used on computer tablets to enable instant points of sale to be deployed. This would, for instance, alleviate queuing during peak trading, allow wireless printing or enable a retailer to set up a temporary shop in a school. Stand 33

EUROPA SPORTS Europa Sports is showing an extensive range of new and technically advanced products for Back to School 2013, including anti-pill knitwear, polo shirts, sweat tops, popcorn reversibles, tracksuits, and a new base layer range. Stand 40

GARDINER BROS Gardiners Bros caters for every aspect of school footwear. Its diverse range of school shoes includes touch fastening, slip-on twin gusset and lace-up styles for boys and girls from brands such as Skechers and Mirak, as well as synthetic shoes from US Brass. Children’s sports shoes, plimsolls, football boots, Wellingtons and weather boots also feature, as does a range of accessories and bags. In-stock illustrated catalogues are issued twice a year, as are supplements, including a Back to School leaflet. Stand 26

DAVID LUKE

NEBULA SYSTEMS

The latest offer from school uniform and sportswear supplier David Luke includes Eco Blazers and Eco Jackets made from recycled plastic bottles. Notably, the David Luke Premier Blazers are moving to the eco recycled plastic bottle fabric, known as Eco Premier Blazers. From the exterior, the Eco Premier Blazers appear the same as the Non-eco Premier Blazers, the differences inside – as well as the eco-fabric itself – include pin-stripe lining in the sleeves, a subtle, self-coloured eco uniform, watermarked back lining and a new woven label. Also on offer are sweatshirts and polo shirts made with Fairtrade cotton aimed at juniors; Special Make blazers; girls’ and boys’ trousers, including a new, slim-fit boys’ trouser and regular and comfit fit trousers for girls; girls’ skirts; shirts and blouses; and traditional and performance sportswear, including girls’ and boys’ technical sports tops matched with plain or contrast skorts for girls and improved fit boys’ Tech sports shorts. Stand 8

Eskimo Epos from Nebula has been utilised by many schoolwear retailers across the UK for the last 10 years. Playing an important role in terms of stock control, purchase ordering and managing sales both from high street customers and online, Eskimo Epos is designed to be simple to integrate into a business and requires minimum learning to use. Stand 28

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October 2012



GYMPHLEX

RUSSELL / JERZEES SCHOOLGEAR

KK BESPOKE SCHOOLWEAR

New additions for Gymphlex include School Sportswear Solution. Suitable for multiple sports, the range can be personalised in a choice of colour combinations with the option of further personalisation through embroidered or printed badges. The School Sportswear range has new style options and garments, as well as new fabric Heritage Cotton. GForce specialist high-performance sportswear offers the option to create a professional, bespoke image, while GForce Plus is a high-performance stock range of trainingwear. Stand 1

Russell’s schoolwear range, Jerzees Schoolgear, provides a range of garments from which to create formal or casual and primary or secondary school uniform options. For 2013, the focus is on sweats, including the hoody, which has been re-styled for a more contemporary look and is available in 17 colours. In addition, Russell includes two of its new Authentic sweatshirt ranges in its schoolwear offering for 2013. The hoodies use a premium, three-layer fabric, and target secondary schools looking for a higher spec hoodie. Stand 25

Offering a full bespoke service from concept to creation, KK Bespoke Schoolwear provides unique schoolwear designed with comfort, performance and flexibility in mind. All fabrics used are sourced from the UK and manufactured in Northern Ireland. Stand 3

 

HALBRO Amid Halbro’s offer includes a fully co-ordinated range of clothing and equipment for football, hockey, cricket, lacrosse, tennis, athletics and netball. Via its 30,000 sq ft manufacturing facility, the company continues to invest in product design, garment materials and printing processes. Stand 15

RHINO TEAMWEAR New exhibitor Rhino Teamwear produces garments for all sports such as rugby, football, hockey, lacrosse, netball, basketball and volleyball. Its range includes playing kit, reversible training tops, tracksuits, rain jackets, polo shirts, T-shirts, shorts, hooded tops, base layers, bags, headwear and socks. The supplier’s base layer range continues to grow, with 16 colours now stocked. Launching for the show is a cost-effective rugby short in polyester twill, a training T-shirt in soft-feel polyester and a range of Back to School trousers and knitwear. Stand 34

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October 2012



POD The new Back to School 2013 collection from Pod includes the brand’s signature designs alongside new introductions in a bid to offer retailers a wider choice and range of price points. The girls’ Skip collection includes a classic Mary Jane Velcro style and lace brogue with soft, leather uppers, full leather linings with butterfly print in-socks and rainbow print flex soles. The new boys’ collection, meanwhile, has a trend-led Flip line, featuring high-quality PU uppers and vulcanised rubber soles, available as a lace-up, slip-on and chukka boot in sizes up to UK 16. Stand 43

TRUTEX Trutex is introducing three additional colours – navy, black and royal – for its Zip Access Blazer for 2013. Further extending the options available for specialisation, Trutex has also added new braid and lining colours to the colour palette for made-to-order blazers. Available in seven colour options, a new jumper and cardigan with a heavier feel have been added to the knitwear range, and new styles and additional fabrics have been added to the made-to-order shirts and blouses range. Stand 38

 

ROWLINSON Rowlinson is an established manufacturer of plain and special knitwear, sweats and polo shirts with its own embroidery facility in the UK for quick response. This October’s Schoolwear Show sees the launch of Rowlinson’s new knitwear product, Performa 50, which, following valuable customer feedback, has been progressed and perfected. With 50 per cent cotton and 50 per cent polyester, the range blends performance and comfort with a traditional fit and styling, and it is offered with small minimums on both plains and stripes with the option of a speedy embroidery service. The company will also be rolling out its Fast Track service at the show, with the new Performa 50 knitwear being part of the programme. Stand 21

RUKKA

STABILO

Rukka rainwear from Finland has been established for over 60 years and is available in the UK exclusively through Sunproof. Manufactured in the EU, the range includes anoraks, over-trousers, dungarees and rain hats with everything available from stock throughout the year. Stand 44

Highlights from stationery brand Stabilo’s latest offer includes a glow-in-the-dark ghost range of highlighters and the Cappi range of colouring pens, which can be strung together with a unique cap ring, putting an end to lost caps and dried-up pens. Stand 37

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October 2012



OPRO INTERNATIONAL The Shield range of mouth guards from Opro International is split into Bronze, Silver, Gold and Platinum levels. For 2013, developments to the Silver level include a new carry case designed to make the product more visible to the customer at point-of-purchase. The Gold Level has seen a complete revamp, including a new anatomical shape designed to fit the contours of the mouth and teeth more accurately. It also has a tougher construction with more retention. Highlights of the new Platinum level include it being constructed from three materials instead of two, and the addition of cleaning tablets. Stand 45

PREMIER NAMETAPES Distributed by Sunproof, Premier Nametapes offers woven, iron-on nametapes, designed not to fade, tear or fray and remain intact through repeat washing. Nametapes are available in a range of options including up to 60 characters on three lines of text, plus optional colours and symbols. Retail packs include pre-paid shop cards and POS material. Stand 44

 

WILLIAM TURNER & SON Among its offer is William Turner & Son’s Unicol, Be Seen & Be Safe brand of enhanced visibility items. Meeting guidance from both The Department of Transport and The Department of Education, the range has evolved from infant and junior school and gym bags with fluorescent trimming and reflective strips to also include accessories such as reflective stickers and badges. Stand 2

FLOORPLAN EUROPA 40

DITA 39

STABILO 37

TRUTEX 38

GRAHAM WINTERBOTTOM 36

SPARE 41

LOUNGE SEATING

EXIT TO LADIES’ TOILET AND MOTHER & BABY REST ROOM

NEBULA SYSTEMS 29

BTC ACTIVEWEAR 27

LOLLIP PAINT BOX 31 OP 30

KT LABELS 32

GARDINER SHOES 26

CYBERTILL 33

RHINO 34

RUSSEL EUROPE 25

SPARE 42

SPALL 35

CHARLES KIRK 24

POD SHOES 43

WREN SCHOOL WEAR 19

LOUNGE SEATING

PEX 20

BALMORAL 18

ROWLINSON 21

NATIONAL WEAVING 17

BLUE MAX BANNER 16

MARTON MILLS 22

HALBRO 15

PREMIER NAME TAPES 44

FALCON 23

REYDON 14

OPRO 45

FASHION & TEXTILE CHILDREN’S TRUST 13

CARTA SPORT 04

LOUNGE AREA

CHANTRY 1880 12

BRAND AGILITY 11

BLUE MAX BANNER 10

G&D GARMENTS 5

TARGET DRY 06

MAGICFIT 07

CWB

ZECO 09

TOP TO TOE 46

∞

EXIT

DAVID LUKE 08

RECEPTIONS

CARTA SPORT 04

SCHOOLWEAR ASSOCIATION 47

∞

EXIT

KK MODEL 03

WILLIAM TURNER 02

GYMPHLEX 01

CLOAKROOM MEN’S TOILET LADIES’ TOILET

HALL ENTRANCE

ENTRANCE

INFORMATION 14-16 October 2012 at Cranmore Park, Solihull Sunday 14 October 9:30am-5pm / Monday 15 October 9am-6pm / Tuesday 16 October 9am-4pm For more information call 0121 683 1415 or visit www.theschoolwearshow.co.uk

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Winterbottom Schoolwear offers a full range of stock-supported schoolwear, comprising shirts, blouses, blazers, boys’ shorts and trousers, girls’ pinafores, skirts and trousers, knitwear, polo shirts and outerwear. Special, school-specific schoolwear and sportswear are made to order, with specials playing a considerable part of the company’s production. New, and launching at the show for Back to School 2013, is Cultural Uniform and Academy-specific specials. Stand 36

EXHIBITOR LIST

¾²²¾²²¾²²¾²²¾¾¾¾²²¾²² ¾²²¾²²¾²²¾²²¾²²¾¾¾¾²² ¾²²¾²²¾²²¾²²¾²²¾¾¾¾²² ¾²²¾²²¾²²¾²²¾²²¾¾¾¾²² ¾²²¾²²¾²²¾²²¾²²¾¾¾¾²² ¾²²¾²²¾²²¾²²¾²²¾¾¾¾²² ¾²²¾²²¾²²¾²²¾²²¾¾¾¾²² ¾²²¾²²¾²²¾²²¾²²¾¾¾¾²² ¾²²¾²²¾²²¾²²¾²²¾¾²²¾² ²¾²²¾²²¾²²¾²²¾¾¾¾¾¾²² ¾²²¾²²¾²²¾²²¾¾¾¾²²¾²² ¾²²¾²²¾²²¾²²¾¾¾¾²²¾²² ¾²²¾²²¾²²¾²²¾¾¾¾²²¾²² ∞

WINTERBOTTOM SCHOOLWEAR

01: Gymphlex 02: William Turner 03: KK Model 04: Carta Sport 05: G&D Garments 06: Target Dry 07: Magicfit 08: David Luke 09: Zeco 10: Blue Max Banner 11: Brand Agility 12: Chantry 1880 13: Fashion & Textile Children’s Trust 14: Reydon 15: Halbro 16: Blue Max Banner 17: National Weaving 18: Balmoral 19: Wren Schoolwear 20: Pex 21: Rowlinson 22: Marton Mills 23: Falcon 24: Charles Kirk 25: Russel Europe

26: Gardiner Shoes 27: BTC Activewear 28: Lounge Seating 29: Nebula Systems 30: Lollipop 31: Paint Box 32: KT Labels 33: Cybertill 34: Rhino 35: Spall 36: Graham Winterbottom 37: Stabilo 38: Trutex 39: DITA 40: Europa 41: Spare 42: Spare 43: Pod Shoes 44: Premier Nametapes 45: Opro 46: Top To Toe 47: Schoolwear Association

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October 2012

 

! ' (' ' ' !                                       

KK BESPOKE SCHOOLWEAR GENERAL MANAGER MONA HOUSTON (LEFT) WITH COMPETITION WINNER TONI DOHERTY

Laura Turner: How did you get involved in the competition? Toni Doherty: My university was informed about the competition by the Society of Dyers and Colourists (SDC). My tutor passed on the information and I knew straight away it was an opportunity that couldn’t be missed.

soak up every bit of information I can. I will be learning about the way the business works, from the initial enquiry through to when the order is packed up and sent out, gaining a better understanding of the whole process.

LT: What did you submit for your winning entry? TD: In the brief, there were several different sub-groups to choose from. I decided to design a sixth form suit. I produced story boards, which showed my inspiration, chosen designs and illustrations. I also submitted one of the garments made up in the fabric to show that my understanding of the designs went further than the paper-based stage. I presented my entry to KK Bespoke Schoolwear and took them through my ideas and thought process.

LT: Can you give details of the collection you’re creating? TD: Since joining the team, we have done extensive research for the range, and have been considering the factors that make a successful garment for a uniform. The collection aims to give a fresh approach to school uniforms, combining subtle detail with the practicality and parameters that go along with schoolwear. It will be contemporary, influenced by current trends, but still taking into consideration the products’ end use. It seeks to push the barriers of schoolwear design as it explores new shapes, fabrics and colour.

LT: As part of your prize you won a six-month internship with KK Bespoke Schoolwear. What does it involve? TD: The main focus of the internship is to work alongside the team at KK Bespoke Schoolwear to produce a new collection for The Schoolwear show this month. I will take the opportunity to

LT: What are the main considerations when designing schoolwear? TD: For me, I like to understand the ethos of the school I’m designing for and what the key nature of the school is. Is it music-orientated? Is sport the school’s main focus? Understanding this helps to built a strong

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October 2012

   WHO WAS THE COMPETITION OPEN TO? Undergraduate fashion and textile design students studying at colleges and universities in Ireland, as well as fashion and textile design graduates who graduated in summer 2011 and live in Ireland. COMPETITION BRIEF: Winner Toni Doherty, together with fellow young talent, were challenged to design a collection of schoolwear garments that demonstrate innovation, creativity and a good understanding of performance fabrics. The designs had to be suitable for the bespoke schoolwear market and therefore demonstrate a good understanding of the following areas: • Design – styling of garments had to demonstrate practicality of fit for all shapes and sizes and offer ease of movement and practicality when taking garments on and off. • Fabric performance – consideration needed to be given to the durability of fabrics, finishes, washing and handling care. • Fabrics – prints, fabrics and colours had to demonstrate reliability of design. • Colour – entries needed to show evidence of an understanding of colour. • Styling – all designs needed to be commercially viable. DOHERTY’S DESIGNS

identity for the school that reflects its ethos. Practicality is also worth thinking about; the fit of the garment has to suit all shapes and sizes. There must also be ease in the item of clothing – it is important to consider how it will be put on and taken off. Another factor to take into account is the fabric. Since starting my internship, I’ve been learning how important it is to use the right fabric for the design – it must be “fit for purpose”. For this, there are three main issues to consider – the fabric’s durability, reliability and continuity. When designing schoolwear, it’s also important to ensure it is going to stand the test of time. LT: How did you find the Back to School period? TD: It was very busy, but equally as exciting. I appreciated how well-organised everything was, as it was a demanding time – there was always so much to get done. During those two months, I learnt so much, it was important to be flexible, and the work at KK Bespoke Schoolwear became very hands-on. There is such a great team here, and everyone pulled together to get through the busiest time of the year. LT: What do you hope to take away from your internship? TD: My main goal is to gain an insight into the industry and how is works, from design concept through to production. I feel this experience will help me become a better

designer, allowing me to grow and develop my skills. The great advantage with working alongside KK Bespoke Schoolwear is that it controls all aspects of design. LT: Is there high demand for internships? TD: There is a keen demand among post-graduate students, but I feel there aren’t enough opportunities for internships at companies in the industry. When I graduated from my course, I hadn’t gained a lot of experience in the industry, so I knew an internship would be essential for me to grow as a designer. Internships are a great way of gaining experience crucial for developing the skill base needed for the industry. It would be beneficial for both companies and universities to work together to create more opportunities. It’s important to see the value of what internships can give; a window of opportunity. LT: Would you like a career in the schoolwear sector? TD: My main passion is childrenswear, and I hope to gain knowledge of this side of the sector. I’ve started gaining experience and understanding of the schoolwear market and it has been invigorating. I’ve been enjoying my time at KK Bespoke Schoolwear, and I’m hoping to prove myself to be a valuable member of the team. A career in schoolwear would interest me as it is both challenging and rewarding.

Entrants had to choose from four sub-groups within bespoke schoolwear, from which to design. They were as follows: • Sixth form suits – a dress, two jackets, two styles of skirt and one blouse to be used by students between the ages 16 to 18 years. The suits needed to be more corporate in design than traditional school uniform, with the aim of making sixth form pupils appear more senior but still with a strong identity to the school. • Girls’ skirts – three junior skirt styles for ages four to 11 years and three senior styles for 11 to 16 years. As hipster and low-waist skirts are in fashion, it was requested two styles were of a lower waist design. • Girls’ tunics/summer dresses – three styles of tunics/pinafores and three styles of summer dresses, with designs fully demonstrating contemporary design as well as being functional. • Girls’ coats/jackets – two coat styles in wool and two shower-proof style jackets. All design entries also needed to include the following: • A story board, accompanied by fabric swatches wherever possible and a description of the choice of design, colour and fabric. • Practical, functional patterns. • Evidence of an understanding of the bespoke schoolwear market and SDC activities. The judging process saw the entrants present their work and design process – from concept to creation – including story boards, sources of inspiration and at least one finished garment.

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October 2012



 

 

 



  

 

 

How was the Back to School selling period? — Overall, it was very successful with sales up from the previous year and positive feedback from customers. To encourage early sales, we used a last order date and guaranteed the item by the start of the school term. We also used a promotion for Zeco polo shirts. We concentrated on educating our customers regarding paying extra on school uniform for good quality that lasts; customers know we try to keep our prices as low as we can.

How was Back to School this year? — Overall, we went into Back to School expecting it to be very difficult and hands-on. We had three of the comprehensives we supply, and another in its second year of transition, move to blazers. A drastic change from polo shirts to blazers has therefore been made so, for us, what was lost on polo sales was levelled out by blazer, shirt and tie sales. This, coupled with the time needed to spend with customers and the tighter margins on blazers, made our working days seem longer. Sales in general showed a slight increase on previous years, but profit margins generally got tighter, as everybody is well aware of the supermarkets.

Overall, how was the Back to School selling period for you this year? — We have been consistently up each month; sales at schools have been mixed with great days and utter disasters. The three-week main trading period has been strong, and our famous queue got a mention on LBC, the London radio station. Did you introduce any promotions to encourage sales? — Our 10 per cent off early bird offer was as popular as ever, as was our free winter jacket if you spent over a certain amount – thanks Blue Max Banner – which went down a storm. Were there any notable changes to your customers’ buying habits? — There have been more web-based sales and more parents buying a uniform and putting a deposit on another for pick up the following month. On the downside, there has been a resistance to expensive PE kits. Have you found more customers buying online? — We are four times up on volume of sales, but slightly lower on average spend. Have your suppliers served you well this Back to School? Is there anything that could have been done to offer you further support? — All our suppliers have been great. Even our own-label imports were on time. Have you identified any growth opportunities based on this Back to School period? — Yes. Watch this space…

Have your customers’ buying habits changed this year? — We’ve noticed customers buying more from us than the supermarkets – they seem to be opting for quality and paying extra. Customers also seem to be grateful that they can buy everything in one shop, as we also sell school bags and footwear, and are trained to fit shoes by Hush Puppies. Did more customers buy online this Back to School? — Our online sales are increasing slowly but surely. However, we do find a lot of parents prefer to come in-store so uniforms can be tried on, which we also prefer. You can’t always get it right online, although we do try and talk customers through the process with guidance for sizes – you need a bit of personal service in this industry. Have you identified any growth opportunities? — Our growth areas would be increasing online sales; introducing stationery is an option, as is supplying more local schools with their uniform. Also, this year, we’ve been selling Paul Frank and Dunlop bags, which have sold well alongside the school uniform.

Did you offer promotions to encourage sales? — There were generally no promotions, as the relationships we have are very good with the schools. We have been established in Newport for nearly 40 years as a traditional sports shop, and the schoolwear arm has strengthened over the past 15 years. Our local reputation is very good, and we have positive, supportive staff well-briefed in trying to sell the complete package to customers. Were there any changes to customers’ buying habits? — We supply Newport’s private school and its spend is noticeable – as a direct result of the recession, we’ve noticed numbers are down, and parents are taking advantage of secondhand sales more. For a lot of our primary schools, customers only buy the garments that they have to, such as embroidered products – the rest are from supermarkets. As an industry, manufacturers need to address this closer, and try to offer budget ranges to suit more pockets.

â&#x2013; â&#x2014;?â&#x2013;˛

October 2012

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NORTH EAST

ď&#x20AC;&#x2014;ď&#x20AC;&#x153;ď&#x20AC;&#x2122;ď&#x20AC;Ľď&#x20AC;Ľď&#x20AC;Źď&#x20AC;&#x20AC;ď&#x20AC;¤ď&#x20AC;?ď&#x20AC;&#x2014;ď&#x20AC;&#x;ď&#x20AC;&#x20AC;ď&#x20AC;&#x161;ď&#x20AC;Łď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;&#x;ď&#x20AC;?ď&#x20AC;&#x2DC;ď&#x20AC;Ś 129 Whitley Road, Whitley Bay, Tyne and Wear, NE26 2ET Tel: 07849 852 851 Email: info@cherrypickforkids.co.uk Web: www.cherrypickforkids.co.uk FASHION: POPUPSHOP, BANG BANG COPENHAGEN DESIGN: LUCKY BOY SUNDAY, CRAZY STUFF BIKE ACCESSORIES, HANABLOMST JAPAN UK and Ireland agent and distributor for contemporary design and clothing for the children's world - east London showroom

SOUTH EAST

ď&#x20AC;Śď&#x20AC;&#x;ď&#x20AC;Ź ď&#x20AC;?ď&#x20AC;˘ď&#x20AC;&#x2122;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;Ś Bizspace Business Centre, Unit 203, 4-6 Wadsworth Road, Perivale, Middlesex UB6 7JJ Tel: 020 8567 2384 Mobile: 07971 190446 Fax: 0800 007 3359 Email: skylineagencies@gmail.com PRIMIGI SHOES, FALKE & BURLINGTON SOCKS AND TIGHTS, GIESSWEIN HOME SHOES Covering the whole of the UK with London based showroom and offices.

ď&#x20AC;&#x2022;ď&#x20AC;Śď&#x20AC;¤ď&#x20AC;&#x2122;ď&#x20AC;&#x2014;ď&#x20AC;§ď&#x20AC;&#x20AC;ď&#x20AC;&#x2014;ď&#x20AC;Śď&#x20AC;Š

ď&#x20AC;˘ď&#x20AC;?ď&#x20AC;&#x203A;ď&#x20AC;&#x2122; ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;Łď&#x20AC;Śď&#x20AC;Śď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;Ś

Showrooms will be held in Leeds, Manchester and London for further info contact Bib Sohel Tel 07850 754 853 email bib.sohel@sky.com DESIGUAL, FORE!! AXEL AND HUDSON, LEMMI, BEBE BY MINIHAHA, DARCY BROWN, SUGARLOAF KIDS, MINI VANILLA, MINI ZZZ A diverse selection of highly desirable brands for UK independents and stores from baby to 16yrs. European distributor for Fore!! Axel and Hudson.

5 Evelyn Grove, Ealing, London, W5 3QG Tel: 0208 992 0552 Mobile: 07860 230918 Fax: 020 8993 6568 Email: Nigel.Ross@btinternet.com Web: www.littledarlings.co.uk ABELLA, CATYA (IT), CO CO AND LITTLE DARLINGS Manufacturersâ&#x20AC;&#x2122; and Distributorsâ&#x20AC;&#x2122; Agent - Northern and Southern Home Counties, including London Postal districts. NCWA and APSA member.

SOUTH EAST

ď&#x20AC;Śď&#x20AC;Ł ď&#x20AC;Łď&#x20AC;&#x2013;ď&#x20AC;? Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2AD Tel: 0207 348 7316 Email: info@solobi.co.uk Web: www.solobi.co.uk MINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYA SoLoBi represents modern high quality childrenâ&#x20AC;&#x2122;s brands with a playful attitude and sharp attention to detail. Offers very good and transparent service.

MIDLANDS

ď&#x20AC;Šď&#x20AC;&#x2022;ď&#x20AC;˘ď&#x20AC;&#x153;ď&#x20AC;¨ď&#x20AC;?ď&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;Ś Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: franck@vanhuizenagencies.co.uk Web: www.vanhuizenagencies.co.uk OILILY CHILDRENSWEAR & BAGS, ROOM SEVEN BEDDING AND BAGS Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.

ď&#x20AC;&#x2013;ď&#x20AC;Ľď&#x20AC;&#x2122;ď&#x20AC;?ď&#x20AC;§ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;Śď&#x20AC;§ď&#x20AC;&#x2122;ď&#x20AC;?ď&#x20AC;˘ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;Ś NORTH WEST

ď&#x20AC;Şď&#x20AC;&#x2122; ď&#x20AC;&#x2DC;ď&#x20AC;Łď&#x20AC;˘ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;Ś Weldon Agencies, Carr House Business Centre, Carr House Lane, Bretherton, Lancashire, PR26 9AR Tel: 01772 603912 Email: barrieweldon@btconnect.com www.weldonagencies.moonfruit.com NO NO, S & D LE CHIC, DEUX PAR DEUX, ABSORBA / CONFETTI, BOBOLI, PAN CON CHOCOLATE, POM POM, GYMP, SALTY DOG Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.

SOUTH WEST

ď&#x20AC;Šď&#x20AC;&#x2022;ď&#x20AC;˘ď&#x20AC;&#x153;ď&#x20AC;¨ď&#x20AC;?ď&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;˘ The Old Barn, Shurnhold Farm Business Park, Bath Road, Melksham, Wiltshire SN12 8DF Tel: 01225 700699 Mobile: 07785 290154 Email: Monique@vanhuizen.co.uk Web: www.vanhuizen.co.uk www.oililybag.co.uk JOTTUM, CAKEWALK, MIM-PI, KIEZELTJE, DESIGUAL Representing mainly Dutch brands, known for their bright colours and multi prints, covering kids from 0 to 12 years of age.

19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458 Email: shoes@breitensteins.com clothes@breitensteins.com ANGULUS AND BOBUX SHOES, CLOTHES FROM CHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDRENâ&#x20AC;&#x2122;S WEAR An agency representing classic, stylish and contemporary Danish childrenâ&#x20AC;&#x2122;s clothing and shoe brands. Plus the best baby shoes from New Zealand.

IRELAND

ď&#x20AC;˘ď&#x20AC;¨ď&#x20AC;&#x2022; ď&#x20AC;&#x2022;ď&#x20AC;&#x20AC;ď&#x20AC;Ąď&#x20AC;&#x2014;ď&#x20AC;&#x;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;˘ď&#x20AC;&#x2022; 40 Bedford Street, Belfast BT2 7FF Tel: 0044 28 90236330 Fax: 0044 28 90236330 Email: nuala.mckenna@ukgateway.net FRENCH CONNECTION, EMILE-ET-ROSE, KANZ, LILLY & SID, HATLEY, LOFFF, STEIFF, STARDUST, FIRST COMMUNION, FIRST OCCASIONS CHRISTENING WEAR High quality childrenâ&#x20AC;&#x2122;s fashions for babies, boys and girls up to 14 years - specialising in occasionwear. Showrooms in Belfast, Dublin, Cork & Limerick.

ď&#x20AC;&#x2022;ď&#x20AC;¤ď&#x20AC;Ľď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;Ś 1 Brickwood Place, Burton on the Wolds, Leicestershire LE12 5AW. Tel: 01509 881110 Mobile: 07860 481376 Fax: 01509 880135 Email: tony@apragencies.co.uk Web: www.ncwa.co.uk PETER RABBIT, PADDINGTON BEAR, COSAN BABY, COUDĂ&#x2030;MAIL, ELLE EST OĂ&#x2122; LA MER? APR Agencies was started in 1991, working with a team of fellow agents from showrooms in the Midlands and Covent Garden by appointment only. Selling to all department stores and boutiques throughout the UK and Ireland.

SCOTLAND

ď&#x20AC;&#x2DC;ď&#x20AC;Łď&#x20AC;˘ď&#x20AC;˘ď&#x20AC;&#x2022;ď&#x20AC;&#x20AC;ď&#x20AC;Ľď&#x20AC;&#x2122;ď&#x20AC;&#x2022;ď&#x20AC;&#x2DC;ď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;&#x203A;ď&#x20AC;&#x2122;ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;?ď&#x20AC;&#x2122;ď&#x20AC;Ś Park Lane House, 47 Broad Street, Glasgow G40 2QW Tel: 07947989133 Email: dragencies@hotmail.co.uk Web: www.dragencies.co.uk HIPPYCHICK, BABY + MORE, BUGGY SNUGGLE, MOJO, BABIES GO I have been an agent in the nursery trade since August 2008. Being a mum of two young children, nursery products is something I am passionate about! Have a look at my website for a full list of brands that I currently represent.

â&#x2013; â&#x2014;?â&#x2013;˛

October 2012

ď &#x160;ď&#x20AC;&#x20AC;ď&#x20AC;?ď&#x20AC;˘ď&#x20AC;&#x161;ď&#x20AC;Łď&#x20AC;Ľď&#x20AC;Ąď&#x20AC;&#x2022;ď&#x20AC;§ď&#x20AC;?ď&#x20AC;Łď&#x20AC;˘ď&#x20AC;&#x20AC;ď &#x160;

( # 0: 7 A.M. Enfant 0844 824 6685 www.babyandmore.co.uk : 1880 Club 028 9332 7777 www.1880club.com A: Agatha Ruiz de la Prada 01953 851190 www.garvalin.com : AKOA 01200 421218 www.akoa.co.uk : Angels and Fishes 01604 726778 www.angelsandfishes.com : Angulus 020 8987 8313 www.angulus.dk : Animal Tails 07974 728138 www.igloosunshine.co.uk : Art 01604 867 800 www.bo-bell.pt : Atticus & Gilda www.atticusandgilda.co.uk B: Balmoral Knitwear 01900 829229 www.balmoralknitwear.co.uk : Bam Bam 01442 248099 www.finestforbaby.co.uk : Bearhands 07739 998521 www.watersdistribution.com : Belle Enfant www.belleenfant-boutique.com : Biomecanics 01953 851190 www.garvalin.com : Blade & Rose 07920 752260 www.bladeandrose.co.uk : Blue Max Banner 0845 230 0888 www.bluemaxgroup.co.uk : Brand Agility 0131 554 5555 www.caribee-uk.com : BTC Activewear 0121 505 7770 www.btcactivewear.co.uk C: Chantry 028 9332 7777 www.chantry.co.uk : Charles Kirk 01903 244863 www.charleskirk.co.uk : Chipmunks 01925 212212 www.chimpunksfootwear.co.uk : Calafant 01628 200077 www.asobi.co.uk : Catimini 020 7025 7850 www.catimini.com : Cybertill 0800 030 4432 www.cybertill.co.uk D: David Luke 0161 272 7474 www.davidluke.com : Dolly by Le Petit Tom 020 3137 3503 www.dolly-collection.com : Dress up by Design 01442 289898 www.travis.co.uk E: El Naturalista 01604 867800 www.bo-bell.pt : Emile et Rose 01509 881300 www.emile-etrose.co.uk : Europa Sports 0116 288 1105 www.europasports.co.uk F: Falcon Sportswear 01274 306440 www.falconsports.co.uk : Frodo Childrenâ&#x20AC;&#x2122;s Shoes 01727 760101 www.ivancica.hr : Frugi 01326 572828 www.welovefrugi.com G: Gardiner Bros 01452 727300 www.gardinerbros.co.uk : Garvalin 01953 851190 www.garvalin.com : Geox 020 7833 8811 www.geox.com : Gymphlex 01507 523243 www.gymphlex.co.uk H: Halbro 01204 696476 www.halbro.com : Herschel Supply Co 020 7739 9988 www.herschelsupply.com

# # ! !'

I: I Play 01628 200077 www.asobi.co.uk : Isossy Children 07930 673545 www.isossychildren.com J: Jellycat 020 7603 9383 www.jellycat.com : Jerzees Schoolgear 01506 502000 www.russelleurope.com K: Keds 07584 102537 www.keds.eu : Kissy Kissy 01442 248 099 www.kissykissyonline.com : KK Bespoke Schoolwear 028 7963 2188 www.kkschoolwear.com L: Lea Lelo 0035 3868104209 : Lelli Kelly 0039 0583431219 www.lellikelly.it : Little Joule 01858 435261 www.joules.com M: Mayoral 01277 227427 www.mayoral.com : Molo 07718 987756 www.molo-kids.com : More Stories 07591 192541 www.morestories.co.uk N: Name It 07816 328520 www.nameit.com : Naturino 0039 073379091 www.naturino.com : Nebula Systems 01202 477111 www.nebulasystems.net : No Added Sugar 020 7226 2323 www.noaddedsugar.com

ď&#x20AC;&#x2122;ď&#x20AC;¨ď&#x20AC;&#x20AC;ď &#x2021;ď&#x20AC;&#x17D;ď&#x20AC;&#x17D;ď&#x20AC;&#x20AC;ď&#x20AC;&#x201A;ď&#x20AC;śď&#x20AC;şď&#x20AC;°ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;źď&#x20AC; ď&#x20AC;źď&#x20AC;&#x192;

O: Oh Baby London 020 7247 9298 www.ohbabylondon.com : Opro International 01442 430696 www.opro.com : Overcrawls 01295 810008 www.merrygorounduk.co.uk

ď&#x20AC;Łď ď &#x20AC;ď&#x20AC;żď&#x20AC;śď&#x20AC;ąď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;¨ď&#x20AC;&#x20AC;ď &#x2021;ď&#x20AC;&#x2019;ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x201A;ď&#x20AC;śď&#x20AC;şď&#x20AC;°ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;źď&#x20AC; ď&#x20AC;źď&#x20AC;&#x192;ď&#x20AC;&#x20AC;

P: Pablosky 01522 811264 www.pablosky.com : Pediped Footwear 07703 856072 www.pediped.com : Pepino 0116 259 7427 : Petasil 01604 867800 www.petasil.com : Pineapple Footwear 01992 769612 www.pineapplefootwear.com : PlayNetwork EMEA 020 3195 0979 www.playnetwork.eu : Pod/Podlers 01234 240440 www.pod-footwear.com : Powell Craft 01273 622 023 www.powellcraft.co.uk : Premier Nametapes 01460 258040 www.esunproof.co.uk : Pretty Ballerinas 07740 308634 www.prettyballerinas.com : Primigi 020 8567 2384 www.primigi.com

ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;Şď&#x20AC;&#x2022;ď&#x20AC;&#x20AC;ď&#x20AC; ď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;ľď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;°ď&#x20AC;ľď&#x20AC;ťď&#x20AC;ťď&#x20AC;¸ď &#x192;ď&#x20AC;˛ď&#x20AC;Žď&#x20AC;žď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;żď&#x20AC;żď&#x20AC;ťď&#x20AC;°ď&#x20AC;śď&#x20AC;Žď &#x20AC;ď&#x20AC;śď&#x20AC;ťď&#x20AC;şď&#x20AC;&#x20AC; ď&#x20AC;šď&#x20AC;˛ď&#x20AC;šď&#x20AC;Żď&#x20AC;˛ď&#x20AC;žď&#x20AC;żď&#x20AC;&#x20AC;ď&#x20AC;śď&#x20AC;şď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;¨ď&#x20AC;&#x20AC;ď &#x2021;ď&#x20AC;&#x2039;ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x201A;ď&#x20AC;śď&#x20AC;şď&#x20AC;°ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;źď&#x20AC; ď&#x20AC;źď&#x20AC;&#x192; ď&#x20AC;˘ď&#x20AC;&#x2014;ď&#x20AC;Şď&#x20AC;&#x2022;ď&#x20AC;&#x20AC;ď&#x20AC; ď&#x20AC;&#x20AC;ď&#x20AC;§ď&#x20AC;ľď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;Śď&#x20AC;°ď&#x20AC;ľď&#x20AC;ťď&#x20AC;ťď&#x20AC;¸ď &#x192;ď&#x20AC;˛ď&#x20AC;Žď&#x20AC;žď&#x20AC;&#x20AC;ď&#x20AC;&#x2022;ď&#x20AC;żď&#x20AC;żď&#x20AC;ťď&#x20AC;°ď&#x20AC;śď&#x20AC;Žď &#x20AC;ď&#x20AC;śď&#x20AC;ťď&#x20AC;şď&#x20AC;&#x20AC; ď&#x20AC;šď&#x20AC;˛ď&#x20AC;šď&#x20AC;Żď&#x20AC;˛ď&#x20AC;žď&#x20AC;żď&#x20AC;&#x20AC;ď&#x20AC;ťď ď &#x20AC;ď&#x20AC;żď&#x20AC;śď&#x20AC;ąď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;&#x2122;ď&#x20AC;¨ď&#x20AC;&#x20AC;ď &#x2021;ď&#x20AC;&#x17D;ď&#x20AC;&#x2030;ď&#x20AC;&#x20AC;ď&#x20AC;&#x201A;ď&#x20AC;śď&#x20AC;şď&#x20AC;°ď&#x20AC;&#x2021;ď&#x20AC;&#x20AC;ď&#x20AC;źď&#x20AC; ď&#x20AC;źď&#x20AC;&#x192;

R: Rachel Riley 020 7935 7007 www.rachelriley.com : Rhino Teamwear 02920 225614 www.rhino-teamwear.com : Rowlinson 0161 477 7791 www.rowlinson-knitwear.com : Robeez 07584 102537 www.robeez.com : Rukka 01460 258040 www.esunproof.co.uk

ď&#x20AC;§ď&#x20AC;ťď&#x20AC;&#x20AC;ď&#x20AC;żď ď&#x20AC;Żď&#x20AC;żď&#x20AC;°ď&#x20AC;žď&#x20AC;śď&#x20AC;Żď&#x20AC;˛ď&#x20AC;&#x20AC;ď&#x20AC;żď&#x20AC;śď&#x20AC;šď&#x20AC;źď&#x20AC;¸ď &#x2026;ď&#x20AC;&#x20AC;ď&#x20AC;°ď&#x20AC;Žď&#x20AC;¸ď&#x20AC;¸ď&#x20AC;&#x20AC;ď ď&#x20AC;żď&#x20AC;&#x20AC;ď&#x20AC;ťď&#x20AC;şď&#x20AC;&#x201C; ď&#x20AC;&#x201E;ď&#x20AC;?ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x201A;ď&#x20AC;&#x2030;ď&#x20AC;&#x192;ď&#x20AC;&#x160;ď&#x20AC;?ď&#x20AC;&#x2018;ď&#x20AC;?ď&#x20AC;&#x20AC;ď&#x20AC;&#x2018;ď&#x20AC;?ď&#x20AC;?ď&#x20AC;&#x2030;ď&#x20AC;?ď&#x20AC;&#x2019;ď&#x20AC;&#x20AC;

S: Saucony 07584 102537 : Scotch Shrunk 020 3137 3502 www.vida-kids.co.uk : Seedling 01628 200077 www.asobi.co.uk : Socky Dolls 01933 679 777 www.intelex.co.uk : Sperry Top-Sider 07584 102537 www.sperrytopsider.com : Spotty Otter 01226 379777 www.spottyotter.co.uk : Stabilo 01753 605656 www.stabilo.com : Start-rite 01603 595200 www.startriteshoes.com

ď&#x20AC;ťď&#x20AC;žď&#x20AC;&#x20AC;ď&#x20AC;˛ď&#x20AC;šď&#x20AC;Žď&#x20AC;śď&#x20AC;¸ď&#x20AC;&#x201C;ď&#x20AC;&#x20AC;ď&#x20AC;żď ď&#x20AC;Żď&#x20AC;żď&#x20AC;&#x201D;ď&#x20AC;žď&#x20AC;Žď&#x20AC;żď&#x20AC;&#x2020;ď&#x20AC;źď ď&#x20AC;Żď&#x20AC;¸ď&#x20AC;śď&#x20AC;żď&#x20AC;ľď&#x20AC;śď&#x20AC;şď&#x20AC;´ď&#x20AC;&#x2021;ď&#x20AC;°ď&#x20AC;ťď&#x20AC;š

T: Toffee Moon 07979 242752 www.toffeemoon.co.uk : Trutex 01200 421202 www.trutex.com U: Umi Childrenâ&#x20AC;&#x2122;s Shoes 07850 008834 www.umishoes.com V: Villervalla 020 8672 2391 www.impkids.co.uk W: William Turner & Son 0161 480 8582 www.online-schoolwear.co.uk : Winterbottom Schoolwear 01254 390700 www.graham-winterbottom.co.uk

▲●■

October 2012



ACCESSORIES

BABY & KIDS SHOES

GARMENT LABELS

SCHOOLWEAR



        

Soft leather shoes designed to give total comfort for little growing feet +44 (0)1495 311123 www.inch-blue.com



   

 

HATS

            

CARRIER BAGS

  

      

Hats • Gloves • Scarves Full catalogue available



Tel: 01923 210646 Fax: 01923 210647 Email: info@bullseyeinternation.co.uk

CHILDRENSWEAR       

MANNEQUINS

■●▲

October 2012



SCHOOLWEAR

WANTED

SCHOOL TIES

SWIMWEAR

WILLIAM TURNER & SON

              

SSchool Sc cho ho o l T Ties ies & ie Accessories A ccesso ssorie ies

    

 





   

Schoolwear Scho Sc ho o lwea ho ar Accessories A Acc cce essor ssorie es

www.unicol-schoolwear.co.uk www .unicol-schoolwearr.co.uk Tel: T el: 0161 480 8582 sales@william-turner william-turner.co.uk r.co.uk

TIE & SCARF COMPANY    SCHOOL TIES           

SHOP WINDOW STICKERS



GIRLS CLOTHING 

          

    

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 

  

   

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October 2012

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LAURA TURNER: What attracted you to collaborate with Mothercare and create the Little Bird childrenswear collection? JOOLS OLIVER: I have always wanted to design a childrenswear collection so, when Mothercare approached me two years ago, it felt like perfect timing. LT: What does the Little Bird collection comprise in terms of product? JO: It offers childrenswear up to five years, a newborn collection, bedding, gifting and accessories. LT: What was the look you were aiming for with Little Bird? JO: I wanted to create a vintage-inspired, boutique-style collection of cool, eclectic pieces inspired by childhood memories. LT: What inspired your designs, and did your own children offer any feedback on what kids want? JO: The main inspiration for the first collection was from a piece Mum gave me â&#x20AC;&#x201C; a night gown with a little fawn embroidered on it. My sister and I wore it as babies, and I dressed my four children in it, too. I also went to LA and took in that retro look â&#x20AC;&#x201C; sunshine and rainbows, jeans and lumberjack shirts. I like to see children looking like children, not mini-adults, which is

why I was inspired by childhood memories and the innocence of childhood. My kids came to some meetings with me, and they always offer tips on what they do or do not like. LT: Which are your favourite pieces from the debut collection? JO: All of them! But, if I had to choose, I love the toadstool print top and stripe blazer. LT: Which celebrity child would you love to dress in Little Bird? JO: To be honest, I canâ&#x20AC;&#x2122;t wait to see any child wearing it. It will be so exciting. LT: As a mother, which other childrenswear retailers do you like? JO: I like Gap, Boden and Zara Kids. LT: Has working with Mothercare made you want to do more in terms of childrenswear design? JO: Absolutely. We have already finished the spring/summer 2013 line, which is gorgeous. LT: Do you have a business mentor? JO: My husband, Jamie, and the team at Mothercare have been wonderful.

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