The Moda Magazine 15-17 FEBRUARY 2015 / NEC BIRMINGHAM
nds, Ne w bra and features vice. ad business iss out Don’t m ’s best on Moda y et! season
FRESH Woman
Lingerie & Swimwear
for Accessories
2015 Gent
Footwear
HEART of FASHION
W
ith just two weeks to go until we open our doors, we have put together your ultimate guide to Moda this a/w. Assembling our strongest global brand offer to date, each sector is set to showcase a diverse selection of homegrown design, a surfeit of international household names as well as a host of cross-continental newcomers and emerging labels. You can see just how far our brand list reaches with the Moda map on page 30. We have made it easier than ever for you to get the most out of your buying experience with us this season. As well as additional new product zone The Loft – the pop-up market place for fast-fashion which will make its debut in Moda Gent this season – the show sees growth in its contemporary and directional womenswear offer, reflected by the introduction of the Moda White catwalk show to the daily runway schedule, set to bring you the best trends from the fashion-led brands in the area. Also adding to the strong roster of collections, Moda remains committed to providing an ever-more holistic approach to your show experience, and a series of new features will respond to retailers business, as well as buying, needs. As e-commerce continues to dominate industry news and development, we have brought together some key experts and retailers to share their experiences and discuss the key topics set to affect e-commerce in 2015. This panel is one of many adding to our seminar series this season which will centre around our newly launched BE2B Hub. Building on the introduction of an e-commerce zone in August, the BE2B Hub brings together providers relevant for both bricks and or clicks retailers. Find out more about this one-stop-shop for business advice on page 8. With so much going on at this season’s show, be sure to take advantage of our own digital platform and register to gain access to the Moda Community where you can start to connect with brands and plan your time and the stands you want to see. We look forward to welcoming in a/w15 with you. The Moda team.
CONTENTS 04 THE DEBUTS 07 THE MODA COMMUNITY 08 BE2B HUB 09 SEMINARS & SPEAKERS 10 TALKING HEADS – PANELS 11 CATWALK SCHEDULE 12 WWB MAGAZINE – THE MODA EDIT 14 WOMAN – THE TRENDS 17 MODA NOIR 18 MODA WHITE 21 ACCESSORIES – SUPERTREND 22 EMBELLISH THE LOOK 24 LINGERIE & SWIMWEAR – THE TRENDS 26 MODA BOUTIQUE 27 TUTTI ROUGE Q&A 28 LINGERIE & SWIMWEAR – PLAN BY PRODUCT 30 GLOBAL GATHERING 32 CWB MAGAZINE – THE MINI MODA EDIT 34 FOOTWEAR – TREND TRIBES 37 THE LOWDOWN ON SKECHERS 38 SELECT 41 MWB MAGAZINE – THE MODA EDIT 42 GENT – THE TRENDS 45 TIMBERLAND Q&A 47 THE LOFT 48 SOCIAL MEDIA WITH BOUTIQUE 65 49 FAB ADVICE 52 SHOW LISTINGS
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15-17 February 2015, NEC Birmingham
Moda Moda returns this season with a surge in new brands across all sectors, of fering a diverse blend of captivating labels and providing visitors with even more considered and unique product. Here is a sneak peek of several much-anticipated brands tipped to thrive this season during their Moda debut.
Moda Accessories BRAND NATIVE
“I am excited to present the Mochila bag collection – designs that are bursting with authenticity – to the UK market. I have chosen Moda as it is the biggest exhibition in the UK, and I feel the quality of visitors is second to none”
A company set up by Colombian-born Claudia Bell, Brand Native imports hand-crafted goods from Colombian artisans. Bell is passionate about supporting the indigenous Wayuu Colombian communities by selling their hand-crafted goods at fair prices. She regularly visits her Colombian homeland and has good relationships with the people who make these fabulous artistic creations. Mochila bags are created by the Wayuu women and are an artistic expression of the wealth of the Wayuu traditional culture and values. They represent a colourful abstraction of the natural world in which they live.
Claudia Bell, founder, Brand Native
Moda Gent TIMBERLAND® Timberland® is a 40-year-old iconic brand built on heritage, craftsmanship and authentic style, and products are comfortable enough to wear all day and rugged enough to last all year. Moda Gent welcomes the debut of the label’s a/w 15 menswear collection.
“Moda is an important trade show in the UK and Ireland. We have wanted to showcase Timberland® for the last couple of years and now feel the time is right to be at the show” Andy Hewat, UK country manager, Timberland®
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HEART of FASHION
“MDA is embracing the opportunity to show at Moda this season. We feel the time is right to launch our a/w range of Mama B here, as the location, footfall and calibre of buyer embraces all that we could wish for” Martin Dunkley, managing director MDA International
“Ambra has a well-established and exclusive clientele. We felt it was the right time to widen our distribution within the UK, and feel Moda offers great exposure to potential discerning clients” Ian Kinsella, commercial agent, Ian Kinsella Associates
Moda Lingerie & Swimwear
Moda Woman
AMBRA
MAMA B
Ambra (company name G.R.T) can truly boast the title of Made in Italy. Its focus is on handmade high-quality corsetry, and the delicate details and intricate craftsmanship within its collections are likened to works of art. The range has proven popular in Russia and other major markets across Europe including Belgium, the Netherlands, France and Germany. Ambra is working with Kinsella Associates to expand its distribution in the UK and Ireland.
New to the market this season, Mama B’s look is uncomplicated, sophisticated and contemporary. The Italian collection combines soft jerseys and bouclé fabrics with a refined colour palette. Mama B is the easy, ready to wear, affordable brand you’ve all been searching for.
Moda Footwear HELLY HANSEN Helly Hansen’s a/w 15 outdoor performance footwear collection pays homage to Norway’s backcountry environments and seaside villages, where inclement weather, rocky terrain, and snowy, slick trails are part of everyday life. Performance is only half the story in a Scandinavian culture where clean, progressive design is inherent in every product. Helly Hansen’s latest men’s and women’s collections reflect the best in style, comfort, and performance.
“We recognise that Moda is one of the premium UK shows, attracting the right mix of retailers and, more importantly, the buyers, with whom we want to engage. 2015 is an important year for Helly Hansen UK in terms of launching our extended footwear collection, and we are very excited that Moda will be the first of our 2015 shows in the UK” David Wiley, sales director Helly Hansen
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HEART of FASHION
Personalise your
PLANNING Are you preparing your wish-list of brands and products? Tr ying to arrange appointments with exhibitors? Or planning the catwalks and seminars you want to see around your busy buying schedule? If so, the Moda Community is an absolute must.
Saving you time and offering a personalised plan for your trip to the show, the Community allows you to: • Build up your contact list and message exhibitors • Search and save your favourite exhibitors and download your list ready for the show • Make appointments and send messages to brands • Populate and personalise your online diary • Access full seminar and speaker information • Benefit from insider incentives including show discounts, give-aways and events Everyone who registers to attend, will receive log-in details to access the Community automatically. Be sure to make the most of this essential tool at moda-uk.co.uk.
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da RECOMM ENDS Don
’t spend hour s tra wling th brand list an e d scribbling do wn who you want to see – use the handy hear t button fa vourites to and sa v e all your your own per sonal list, then downloa d your in one go before formation in you head to the show.
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15-17 February 2015, NEC Birmingham
Introducing the
Adding even more business inspiration to Moda, the new BE2B Hub will bring leading e-commerce technologies, retail ser vices and in-store product providers together in one stand-out area, making it easier than ever to f ind all the business know-how and tools you need to enhance your store of fer. Meet some of the providers destined for the area. Abbotts Freight
Shopa
Abbotts Freight specialise in high-value fashion and footwear items for on-time deliveries worldwide. Offering regular short and long haul freight forwarding by road, sea, and air, they cater to the import, export, transportation and storage needs of retailers to provide a global reach 24/7.
The next generation social marketplace, Shopa is where shopping gets social, connecting retailers with customers through the power of recommendation. Making product discovery and purchase easier and more fun the service fuses the convenience of online shopping and the power of sharing products with links to local stockists where items can be found. Catch Peter Janes from Shopa in the seminar theatre on Monday 16 February 10.45-11.15
Cunninghams Providing point-of-sale systems for a variety of retail sectors, Cunninghams offers everything from chip and pin and bar code scanning and printing to multi-channel integration and reporting on stock, staffing and even customer loyalty.
DownYourHighStreet Levelling the playing field for independent retailers across the UK, DownYourHighStreet.com provides an online – and national – presence for a host of retailers. The online marketplace offers retailers who are geared up for nationwide deliveries another opportunity to reach a wider audience. Catch Dan Whytock from DownYourHighStreet in the seminar theatre on Sunday 15 February 12.15-12.45
EME Digital Providing photographic solutions equipment for brands and retailers, from in house photo studios to 360 technologies, EME Digital’s equipment primarily gives you as a retailer the tools to develop online product lists for e-commerce websites. EME systems make taking and preparing images easier and cheaper. They let you take pro-quality shots suitable for web and print use, putting you in control of when, where and how many images you create.
Superia Commerce Offering fully hosted e-commerce website solutions, Superia Commerce provides the necessary tools needed to manage both products and pages, take credit and debit card payments online and process orders in one easy and manageable package.
Top to Toe Top to Toe has worked closely with retailers to develop an enhanced stock management system. Giving you a complete overview of essential information such as current stock, where it is, how well each item is selling, what your profit margins are and what stock needs replenishing. The technology is also backed by training and hardware to provide a full stock management solution. Catch Michael Bloom from Top To Toe in the seminar theatre on Sunday 15 February 11.00-11.30
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HEART of FASHION MODA
SEMINARS
Industr y leaders from the world of retail and business at large will, for the f irst time this season, convene in a dedicated business and e-commerce theatre at the heart of the new BE2B Hub. Whether you’re refreshing or ref ining your business, a series of retail-oriented seminars team up with the ser vice providers in the area to create a one-stop shop for all your business needs.
JOANNA BRASSETT, STUDIO INTO
Sunday 15 February, 4.30pm BE2B theatre Using her extensive research into social trends and consumer behaviours, Joanna Brasset will illuminate how you can create a strong brand identity that will set you apart from the rest of the high street and help you make sense of the latest retail trends and discover which one’s are right for you and your customers.
TONY SCOTT, RETAIL SPA
Monday 16 February, 3.30pm, BE2B theatre Trading for profit is the underlining principle behind Tony Scott’s success throughout his career, playing a key role in the development of George Clothing and Per Una he has developed an acute understanding of the retail industry from conception through to point of sale. Sharing his wealth of experience, Scott will help you re-examine your stock control to unlock greater profit margins and increase your revenue.
THE FASHION ASSOCIATION OF BRITAIN WILL PRESENT A SERIES OF RETAILER PANELS, HOTSEATS AND SEMINARS. FIND OUT MORE ON PAGE 48
JIM JORDAN, BUSINESS SOLUTIONS TOOLBOX
JONNY ROSS, JONNY ROSS CONSULTANCY
MARTIN O’TOOLE
DAN BOSOMWORTH,
Sunday 15 February, 2pm BE2B theatre Jonny Ross is among the leading online marketing consultants and he prepares to reveal how blogging could benefit your business by scrutinising your target audience as well as divulging the potential mileage in Facebook advertising and Instagram campaigns.
Monday 16 February, 2.15pm, BE2B theatre With more than 20 years’ marketing experience, Martin O’Toole has witnessed every development in online and digital media. Helping you sift through the plethora of tools at your fingertips to find the perfect medium for reaching your target audience, O’Toole will talk through actionable marketing strategies.
SIMON BELL, DILIGENTCOMMERCE
JON TROMANS, JTID.CO.UK
JENNI ARKSEY, GOOSE DESIGN
DENNIS REID, RETAIL PERFORMANCE SPECIALIST
Sunday 15 February, 1.30pm BE2B theatre As a UK growth accelerator business coach, Jim Jordan will offer expert insight into creating a strategy for growth in 2015, including discovering new routes to market products and services in addition to transforming sales team performance and building on the power of your team to grow your business.
Monday 16 February, 4.30pm, BE2B theatre Teasing out the importance of outstanding design in maximising sales conversion on fashion e-commerce websites, Simon Bell’s background in marketing, where he had senior roles in Unilever, BBC, Sky, and The Times, will provide the perfect insight into transposing your bricks and mortar store identity to an online presence.
Tuesday 17 February, 10.45am, BE2B theatre Broadcaster and journalist Jon Tromans will share his vast experience of writing, taking you through his essential tips for composing the perfect descriptions for promoting your products online, as well as expounding the secrets of search engine optimisation and simple ways you can improve your online presence.
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Monday 16 February, 12pm, BE2B theatre Trained in fashion knitwear, Jenni Arksey’s career includes working with Nike, Burberry, Levi’s and designer Massimo Osti before taking an entrepreneurial leap into fashion and sportswear consulting. Arksey will explain why sourcing collections with a strong brand DNA should be essential to your buying choices.
Monday 16 February, 3pm, BE2B theatre Dan Bosomworth will share his insights from his vast experience in commercial marketing. Having co-founded several start-ups since late 2009, Bosomworth understands the challenges of running a business balanced with the opportunities and tools to market yourself.
Monday 16 February, 1pm, BE2B theatre A former international sportsman who went on to coach at Olympic level, Dennis Reid combines his retail background with sports psychology to help businesses reach their potential by focussing on boosting sales and profit growth through down to earth, pragmatic solutions that can be imbedded into any retailer’s strategy.
15-17 February 2015, NEC Birmingham
Talking With an increasingly competitive market presenting more choice and options for both customers and retailers, prioritising your time and resources as an independent is of the essence. Going some way towards illuminating workable solutions, we are gathering a host of expert panellists to share their opinions, expertise and recommendations on two of the biggest topics for any independent retailer.
[ Marketing & PR ]
[ E-commerce ]
Sunday 15 February
Sunday 15 February
10.45am – 11.15am, hall 20
2.45pm – 3.15pm, hall 20
Monday 16 February
Monday 16 February
1.30pm – 2pm, hall 17
10.45am – 11.15am, hall 17
Topics will include:
Topics will include:
SOCIAL MEDIA: • The Boundaries • Storytelling • Conversion to sales • Customer experience TIME MANAGEMENT: • Managing social media • Addressing skills and knowledge gaps with limited resource and capital • Support available
NEW TECHNOLOGIES: • Omni-channel sales • Time management • Customer experience: instant gratification vs the act of shopping • Keeping up with the latest devices • M-commerce • Big data • Stock management
THE FASHION ASSOCIATION OF BRITAIN WILL PRESENT A SERIES OF RETAILER PANELS, HOTSEATS AND SEMINARS. FIND OUT MORE ON PAGE 48
BUSINESS SUPPORT: • Making the investment • Personalising your business plan/approach • Help and advice available
BUILDING YOUR BRAND: • Local audience / local press • Visibility – online and on the high street • Find your voice and look
SECTOR
SPOTLIGHT
Lingerie panel
Menswear live
Discussing the social trends and key stories set to affect the lingerie sector in 2015, our specialist panel will bring together a crack team of retailers, press, charity activists and research analysts. Topics will include the potential effects of the much-anticipated release of 50 Shades of Grey on Valentine’s day, how digital technologies can enhance or limit customer experiences, and the role of the retailer in delivering and acting on health-related messages.
New this season, get an expert insight into men’s footwear and clothing on the catwalk with Stefan Maurel, CEO of StylePilot. StylePilot is fast becoming the go-to online resource for menswear retailers and consumers to discover the latest looks, preview new-season styles and find items to reflect their style, aspirations and body type. With 10 years’ experience as an online entrepreneur, Maurel has spent the last 12 months developing the StylePilot DNA Tool™, which returns personalised recommendations for outfits based on body type and style. He will also be giving a live demonstration of the tools and knowledge he has developed using Moda Gent’s catwalk trends.
Footwear panel Inspecting the changing focus and customer experience within the footwear market, brands, retailers and business leaders will form an expert panel set to discuss everything from adapting traditional ways of selling footwear for an online audience to the growing importance and resurgence of key selling points such as Made in the UK.
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HEART of FASHION
SUNDAY 15 FEBRUARY
RUNWAY Catwalk theatre hall 20
SUNDAY 15 FEBRUARY 10.00 – 10.30 11.30 – 12.00 13.00 – 13.30 14.00 – 14.30 15.45 – 16.15 17.00 – 17.30 18.00 – 18.30
Urban & Contemporary catwalk Tailoring & Lifestyle catwalk Footwear & Accessories catwalk Urban & Contemporary catwalk Tailoring & Lifestyle catwalk Footwear & Accessories catwalk Urban & Contemporary catwalk & drinks
MONDAY 16 FEBRUARY 10.00 – 10.30 11.30 – 12.00 12.30 – 13.00 13.30 – 14.00 16.00 – 16.30 17.00 – 17.30
Tailoring & Lifestyle catwalk Urban & Contemporary catwalk Footwear & Accessories catwalk Tailoring & Lifestyle catwalk Urban & Contemporary catwalk Footwear & Accessories catwalk
TUESDAY 17 FEBRUARY 10.00 – 10.30 Urban & Contemporary catwalk 12.15 – 12.45 Tailoring & Lifestyle 14.30 – 15.00 Footwear & Accessories catwalk
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Catwalk theatre hall 17
On the
10.00 – 10.30 10.45 – 11.15 11.30 – 12.00 13.00 – 13.30 14.45 – 15.15 15.45 – 16.15 17.00 – 17.30 18.00 – 18.30
Lingerie & Swimwear catwalk Fashion catwalk Lingerie & Swimwear catwalk Contemporary Fashion catwalk Fashion catwalk Lingerie & Swimwear catwalk Contemporary Fashion catwalk Fashion catwalk & drinks
MONDAY 16 FEBRUARY 10.00 – 10.30 11.30 – 12.00 12.30 – 13.00 14.15 – 14.45 15.15 – 15.45 16.00 – 16.30 17.00 – 17.30
Lingerie & Swimwear catwalk Contemporary Fashion catwalk Fashion catwalk Lingerie & Swimwear catwalk Contemporary Fashion catwalk Fashion catwalk Lingerie & Swimwear catwalk
TUESDAY 17 FEBRUARY 10.00 – 10.30 10.45 – 11.15 12.15 – 12.45 14.30 – 15.00
Contemporary Fashion catwalk Lingerie & Swimwear catwalk Fashion catwalk Lingerie & Swimwear catwalk
15-17 February 2015, NEC Birmingham
W NE Ewa I Walla Scandinavian label Ewa I Walla makes its Moda Woman debut this month, bringing with it a range of exquisite designs inspired by traditional Swedish culture. Entitled Land of Dreams, the autumn offer looks to the wave of mass emigration to America that hit Sweden in the late 1800s, drawing upon the hand-knitting, wool and linen that were typical of the time and combining them with contemporary hand-printed silk and a palette of smoky pastels for an intriguing and unique collection.
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HEART of FASHION MODA
WOMAN
Editor’s choice Elvi Following its acquisition by B Girl, Elvi has undergone a complete overhaul ahead of its a/w 15 launch, and will be repositioned within the industry when it makes its Moda debut this month. The plus-size brand takes inspiration from the catwalk and offers good quality, detailed and fashionable styles exclusively for sizes 14-26, rather than simply scaling up smaller sizes. This season look out for a range of easy-to-wear styles in an eclectic textural palette of linen and chiffon with metallic highlights.
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WWB’S ACTING EDITOR CHRISTINA WILLIAMS LOOKS AHEAD TO THE LABELS NOT TO MISS AT THIS SEASON’S MODA WOMAN.
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Onelife Moda Woman debutante Onelife introduces four distinct collections for autumn, designed to fit seamlessly into contemporary living. Loungewear, basics and knitwear all complement the brand’s core range of bestselling styles and, as always, breathable fabrics and timeless styles form the hallmarks of the collection. Each piece is also designed to be layered as well as acting as a standalone item, adding versatility to the range.
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Pola Mondi by Merla New to Moda Woman this season, Pola Mondi by Merla incorporates French and Italian textures into its range of wearable designs, adding its own style signatures through statement detailing. Wearability, however, is never compromised and, throughout the collection, the brand stays loyal to its philosophy of creating clothing for modern and active lifestyles.
Ronen Chen Montique Montique arrives at Moda White from Australia this season amidst a statement collection of designs that add a contemporary edge to occasionwear. Bringing together quality workmanship and enhanced fits designed to flatter the silhouette, the brand adds a directional twist to dresses, separates and boleros for a range of occasionwear designed with modern-day special events in mind.
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Returning to Moda Woman after an absence of a few seasons, Ronen Chen unveils an exciting new collection at the show, heralding a new era of development for the brand. Alongside its core ready-to-wear collection, the Israeli label will also showcase Limited by Ronen Chen – a capsule collection of 20 pieces in sculpted, geometric and minimalist styles inspired by the catwalk.
15-17 February 2015, NEC Birmingham
Trend Moda Woman advances in the style stakes through a dynamic mix of international labels and UK names, ser ving up a fashion continuum for the consumer savvy buyer, with a host of stand-out trends emerging for a/w 15.
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[ Transitional layering ] The perfect transitional piece to take you from winter to spring, the gilet offers more versatility than a coat or jacket and is an instant glamour hit. Compatible with skirts, dresses and trousers, it is the ideal outer layer, with on-trend fur finishes proving a key look this season.
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1. InTown 2. Indigo Ivy 3. Rino & Pelle 4. Elisa Cavaletti
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[ Slouchy knits ] A staple for any wardrobe, and soft and luxurious minus the bulky feel, casual cardigans are ideal for layering, and sit alongside more traditional cable knits for a cosy yet contemporary style statement. 1. Christa Probst M端nchen 2. Ronen Chen 3. Tara Vao 4. Marble
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HEART of FASHION 1
2 [ Cosmopolitan chic ] Fierce femininity is achieved through figure-flattering tailoring, accentuated by tonal shades of grey and bursts of coral and dusty pink.
COMPLETE THE LOOK WITH FOOTWEAR
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1. Faber 2. James Lakeland 3. Paola 4. Ravel
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Practical separates are instantly upgraded to chic effortless style through clever combinations of textures and prints. Mixing faux leather and fitted trousers with lightweight knits and plain jersey slouch tops makes for a balanced and chic styling.
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1. Foil 2. Imitz 3. LĂŠo Guy 4. Pause CafĂŠ 5. Toni
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HEART of FASHION
MODA
NOIR
Bringing together the best in evening and occasionwear, Moda Noir presents an international of fering of specialist brands that have honed their skills in the market. From f igure-flattering bridal guest attire to an array of colourful gowns adorned with intricate embellishments, the full spectrum of evening and occasionwear is catered for. Irresistible
Mascara Pour La Femme
Gabriela by Gabriela Sanchez
Dress Code
Pastel shades are at the forefront this season, evoking feminism and elegance.
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Moskada
Antonio D’Errico
15-17 February 2015, NEC Birmingham
Moda
WHITE
With record numbers of new exhibitors flocking to Moda White this a/w, the area for contemporar y and directional brands is a must-see, with two clear tribes emerging within the area. Here’s our pick of the brands leading the trends.
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1. Ewa I Walla 2. Elisa Cavaletti 3. Sahara 4. Eva Tralala 5. D.E.C.K
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DON’T MISS: Brand new this season, a host of Moda White brand s will grace the catwalk as Moda gets set to run its first contemporary and directional catwa lk. See page 11 for times.
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[ Glam-band ] More structured, luxury fur finishes and a monochrome colour palette are the style etiquette for the glam-band.
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1. Pola Mondi by Merla 2. Montique 3. Latte 4. JayLey 5. Onjenu
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The essential resource for the womenswear industry wwb-online.co.uk
HEART of FASHION ACCESSORIES
Don’t
SUPER-TREND
The stand-out trend of the season, monochrome remains a staple across a variety of product in Moda Accessories. Dif fused through innumerate patterns, mediums and styles, the classic colour way remains contemporar y and trans-seasonal with the injection of metallic f inishes.
MISS
ADORNED, THE AREA FOR ORIGINAL AND INNOVATIVE BOUTIQUE ACCESSORIES.
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1. Miss Shorthair 2. Smith & Canova 3. Malissa J 4. Eliza Gracious 5. Stephen Collins 6. Dents 7. SSP Hats 8. Pia Rossini 9. Bronte
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15-17 February 2015, NEC Birmingham
Embellish With key fashion tribes emerging across the women’s product of fer this season, accessorises play an ever-more essential part in creating a coherent and f inished look. Here are our leading stories set to add the per fect f inishing touches.
AGE
OF
1. Gaby
ANTIQUITY
2. Tempest Designs 3. Love Forever
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Pearls and precious stones bring the history of accessorising to present day settings.
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PLAYFUL
1. Suzie Blue
POP
2. NV Bags 3. Alice Hannah Accessories
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Bringing together colour, statement shapes and screen prints, a host of collections add a touch of fun to a/w.
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HEART of FASHION
URBAN
FAIRY
1. Helen Moore
TALE
2. Bardot 3. Baa Baa 2
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A touch of fur, neutral tones and regal embellishments combine with contemporary styling for a unique city look.
BIG
BUSINESS
1. Milan Fashion Bags
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2. Peach Accessories 3. SSP Hats
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Statement sleek is the leading look for winter workwear styles.
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15-17 February 2015, NEC Birmingham
LINGERIE & SWIMWEAR Moda Lingerie & Swimwear continues to welcome the widest selection of industr y favourites and emerging new designers from across the globe, with stand-out trends emerging across a variety of product.
LYCRA速 is a trademark of INVISTA
Moda Lingerie & Swimwear is sponsored by INVISTA
Paint it black A SELECTION OF LINGERIE, SWIMWEAR AND NIGHTWEAR COLLECTIONS SHOW HOW DIVERSE THE CLASSIC COLOURWAY CAN BE.
[ Provocative ]
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1. Triumph 2. Lise Charmel 3. Panache Black
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HEART of FASHION [ Playful ]
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1. Curvy Kate 2. Un:usual by Felina 3. Freya
[ Practical ]
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1. Seaspray 2. Affinitas Intimates 3. Diary Dolls
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15-17 February 2015, NEC Birmingham
Moda
BOUTIQUE Moda Boutique will present an unrivalled line-up of international brands and home-grown talent. The dedicated area within Moda Lingerie focuses purely on niche labels showcasing beautifully crafted intimates with a playful and luxurious vibe.
PLEASURE STATE
Pleasure State presents an enticing boudoir collection bursting with sultry opulence. Designs feature pleasing combinations of satin and lace embellishments.
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TUTTI ROUGE
Playful collections embody Tutti’s mantra of fashion, fit and affordability – a recipe proven popular with retailers.
EVOLLOVE
Inspired by love, Evollove seduces voluptuous, stylish women everywhere with its flirty and sensual lingerie.
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AMBRA LINGERIE
Debuting its range of beautifully handcrafted corsetry of the highest Italian quality, Ambra Lingerie puts the focus on impeccable finishing and form-fitting lingerie.
HEART of FASHION
Tutti Rouge
KISS & TELL Moda gets in-between the sheets with Jessica Prebble, creative director of flirty boutique lingerie label Tutti Rouge, and the brand’s latest model and number-one fan, Ashley James.
How would you describe the brand Tutti Rouge? Ashley James: Tutti Rouge is playful and sassy for fun-loving girls. Jessica Prebble: A fun-loving brand that might break a few hearts, but won’t break the bank. Tutti Rouge offers beautiful bras for curvy girls at affordable prices. What is the particular strength of the label? AJ: I love how Tutti Rouge offers pretty lingerie finished with diamantés, bows and love-heart sliders in small back sizes and big cups. JB: I am heading towards nearly 20 years as a lingerie designer (gulp!), and this knowledge and experience has given me great insight to the needs and wants of the fuller-bust girl. Tutti Rouge gives me creative freedom to bring genuinely affordable, designer lingerie to every girl. What are the challenges when it comes to dressing/designing for the fuller bust size? AJ: As I am a 28” back, it is a challenge to find clothes that fit in all of the right places. I have to think about the outfits I wear and what “trends” flatter my figure, but that’s all part of the fun! JB: As a fuller-bust lingerie designer (and wearer), I must think about engineering the support and shape that the bra offers, along with making the piece look as beautiful as possible. Across the Tutti wardrobe we look to help and advise our customers as to which of our seven bra shapes would be best for them. What does the a/w collection have in store? AJ: A/w15 is my favourite collection yet. The theme is Kiss and Tell – full of romance with a Tutti twist; vibrant colours, signature Tutti details and bold prints. I think it’s great how every collection is available in the full size range of 28-38” in a D-HH cup. JB: The collection for a/w 15 is bold, bright and beautiful! You can expect all the signature
Tutti detailing, the love-heart sliders, all the special bows, ribbon slot and lace frills. We are so excited to launch our fabulous new “girl”, Jessica, a non-padded plunge with removable cookies – delicate lace, spot mesh, ritzy bows and the option of cleavage. Jessica’s got it going on!
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What is your favourite piece from the collection and why? AJ: My favourite piece has to be the aforementioned Jessica. It’s a new shape for Tutti,and, oh my, I love the cleavage. JB: I honestly don’t have a favourite – I wear and love them all!
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15-17 February 2015, NEC Birmingham
Lingerie & Swimwear
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Global
GATHERING Ever y season Moda scours the globe for the best in big name brands as well as emerging designers. With this season’s brand line-up covering ever y continent and of fering up a truly diverse mix of products and style, we’ve pulled together our Moda Map and hand-picked some of the brands that could add originality and a global stor y to your store of fer.
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ISRAEL RONEN CHEN The contemporary womenswear range was established by designer Ronen Chen in Tel Aviv over 20 years ago. Heavily influenced by geometric and minimalist design, the eponymous brand’s signature style has seen it grow to become one of Israel’s leading labels and a favourite of boutiques worldwide.
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SOUTH AFRICA SAFLEC The South African Footwear and Leather Export Council is set to bring a strong contingent of labels founded on the traditional crafts and styling of its native land. Among them are Sadller Belts, Leather Touch CC and BVLK Apparel and Accessories. They present a unique opportunity to source authentically crafted footwear and accessories.
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SERBIA KADET – STREET NOBILITY
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NEW ZEALAND BOBUX Children’s footwear specialist Bobux originated from humble beginnings as a family business fuelled by parents Chris and Colleen Bennett’s quest to find soft flexible shoes for their then nine-month-old daughter. Since then the barefoot feel of the brand’s innovative designs have become a global kid’s footwear favourite. And after almost 25 years of perfecting their product, Chris and Colleen have recently welcomed daughter Chloe to the Bobux team.
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Born in Belgrade in 2013, this emerging label is inspired by a fusion of historical militarywear and aristocratic finery from across Europe, with contemporary cuts for a look of timeless urban sophistication.
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and suiting specialist hails from Germany. The brand draws down its Germanic style influences with clean cuts and sharp tailoring, but its fabrics are the culmination of sourcing the best materials from across Europe and beyond, the brand has a truly continental feel, creating a sophisticated yet aspirational line.
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FRANCE MILLESIA From the heartland of lingerie luxe Lyon, Millesia continues a great French tradition for beautifully crafted garments. Drawing inspiration from French culture, the brand combines its own original designs with new fabric technologies –with the brand having used everything from silk to leather and even aluminium-based materials over the last two decades.
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USA DREAMGIRL Founded over 10 years ago, the American lingerie label has gone on to win awards and international acclaim with its collections noted for their quality and fit. The brand keeps commerciality, beauty and elegance at the forefront of its two-piece lingerie, babydoll and seductive nightwear offer.
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INDIA WHITE Branching out from its beginnings as a traditional tannery, manufacturer AH who produce the White brand began producing its own leather goods for export in 2000 and has developed its own brand of simple sophistication. Blending modernity and tradition, the label assures authenticity and quality via its locally sourced raw materials whilst building a minimalist design ethos across its range of accessory and shoe products.
BRAZIL ANATOMIC Though known
for its British design, Anatomic was originally founded in Brazil over 40 years ago. Now a leader in fair-trade footwear, the brand’s products are still manufactured in Brazil today using traditional hand-crafted processes and the best Brazilian materials as well as the labels patented Anatomic Gel Technology®, which encourages natural foot movement and comfort.
GERMANY CORPUS LINE BY WILVORST The men’s occasionwear
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LITHUANIA INTROSTYLE PREMIUM
Steeped in family tradition, two sisters founded the label aimed at the stylish, active and modern woman, following the influence of their mother who was also a designer. From a small sewing enterprise to five stores in Lithuania and numerous exports across Europe, the brand’s unique, easy-to-wear collections have a wide appeal.
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HEART of FASHION
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Gioseppo Kids Gioseppo Kids blends urban and rock spirit with diamonds, beads and stars this season. Soles are thicker, while padded boots provide insulation. Other key features include colour, wools, tweed and animal print, while classic styling is renewed with metallics softened with sophisticated burgundy, navy blue and grey leathers.
HEART of FASHION
Editor’s choice
CWB’S EDITOR LAURA TURNER LOOKS AHEAD TO THE LABELS NOT TO MISS AT THIS SEASON’S MINI MODA.
Bogs For a/w 15, outdoor footwear brand Bogs has upped the vibrancy and designs of its kids’ collection. New to the range is the North Hampton, featuring a streamlined upper design with rubber trimmed handles for ease of taking on and off. Providing 100 per cent waterproof protection, plus insulation to -15˚C, moisture-wicking and odour-eating technology, the North Hampton comes in a variety of designs. Key styles for a/w 15 are the North Hampton Kaleidoscope (pictured) and the North Hampton Solid.
Gumbies Gumbies focuses on a fusion of a Wellington and an Ugg boot this season, offering a lightweight, comfortable boot that is machine washable, non-toxic and made from animal friendly faux fur. The boot features a polyester shaft and a rubber sole for all-weather-wear and is available in pink, blue and as a unisex option, brown. The brand will also be showing its Islander flip-flop range (pictured) for kids for the first time at the show. Featuring a soft thong between the toes, arched in-step and a rubber and jute sole, the Islander is already available in the brand’s adult range.
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Happijoey Happijoey’s latest offering is innovative, colourful and full of fun styles designed to appeal to children and parents alike. The new collection comprises eight different designs – all ankle boots – four for girls and four for boys, with each design available in two colours. The brand also has an extra small range of two designs, entitled The Great British.
Igor Ricosta For girls this season, Ricosta offers a more subdued colour palette. Ankle boots are richly yet subtly decorated, with quality materials, textures and finishes blended with sparkly leathers. For boys, there is a new sturdy sole unit with a TPU toe cap and waxed leathers with contrasting stitching for a rugged outdoor look. The brand’s fashionable “sneakers” and trainers make a return, available in a wide variety of colours and textures.
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Founded in 1974, Igor is one of Spain’s top manufacturers of rain boots and jellies for women and children. Operating from the Alicante region of southern Spain, the Igor collection of Wellington boots and waterproof sandals is inspired by the latest fashion trends and comes in a range of colours.
15-17 February 2015, NEC Birmingham
WOMEN’S
FOOTWEAR
From staple styles to deconstructed classics, the women’s footwear of fer this season guarantees something for ever y customer. 1 3
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1. Skechers 2. Holster 3. Posh Wellies 4. Gola 5. Aigle
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1. Rocket Dog 2. Unisa 3. Vitti Love 4. Dr Martens 5. Sorel 6. Dolcis
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1. Blowfish Malibu 2. Ruby Shoo 3. Ara 4. Talolo Boots 5. Mel Dreamed by Melissa
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HEART of FASHION MEN’S
FOOTWEAR
OUTDOOR EXPLORER
Of fering its strongest selection of men’s footwear to date, Moda Footwear covers ever y style for town and countr y this winter. 1
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1. Helly Hansen, 2. MBT, 3. Columbia
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CITY GENT
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HEART of FASHION THE
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A global leader in the lifestyle footwear industr y and a high-performance footwear brand, Skechers designs, develops and markets more than 3,000 styles for men, women and children.
es the o d t a h W lection l o c 5 1 A/W tore? ha v e in s
Sport collection: Key colours: Bright and bold neon colours are at the centre of the a/w 15 range
What can visitors expect at the show?
Key prints: An exciting and colourful range of ombre, tie-die, Aztec and leopard prints
MEMORY FOAM
Key fabrics: Skech-knit uppers – a soft woven engineered mesh fabric upper with ventilating panels and stabilising panels
Skechers’ Memory Foam insoles remain a key feature this season, for comfort and casual style, and have been added across more divisions including men’s, women’s and kids’ boots. British-born actress Kelly Brook and global platinum selling record artist and actress Demi Lovato will lead in marketing and social-media campaigns for Skechers Memory Foam women’s footwear collections through 2015. RELAXED FIT
Moda will also be the first look into the latest Skechers Relaxed Fit range. The world’s most famous drummer – Ringo Starr – is bringing his legendary talents and style to Skechers, where he will appear in the footwear company’s global marketing campaign for the Relaxed Fit line. GOWALK 2
Boot collection:
Half shoe, half sock – all comfortable The Skechers GOwalk 2 Super Sock is designed with innovative Skechers performance technologies and materials specifically for walking. Nearly seamless soft fabric upper with sock-like comfortable fit.
Key colours: An autumnal colour palette of black, tan, cream and rust, while faded black and claret leathers are also seasonal favourites Key fabrics: Leather styles lead the way, along with festive faux-fur linings and suede uppers. Woven designs, jersey fabrics and crotchet styles are key for the a/w 15 collection
KIDS’ RANGE
Lightweight and flexible athletic styles remain a focus for a/w 15, and we see this filter through and expand into the kids’ line, making the widest kids’ range Skechers the brand has had to date.
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15-17 February 2015, NEC Birmingham
The stand-out area for urban and contemporary men’s apparel and footwear returns with an increasing heritage vibe emerging across a host of key collections.
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1 Like No Other Offering up its latest selection of bold and unique printed shirt styles, the a/w offer from the shirt specialist sees classic navy colour schemes re-mastered across a range of micro-prints. Coupled with the brand’s reputation for impeccable fit, the collection offers the perfect smart-casual shirt solution.
Farah 1920 Inspired by London street style, Farah’s latest collection fuses sportswear styling with functional cuts and silhouettes. Acknowledgement of the brand’s production of high-quality products is further enhanced, with its latest collection crafted using the best in sporting innovation and new fabric technologies.
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HEART of FASHION
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Tyler & Tyler New to the show this season, the men’s accessories label promises quality leather bags and wallets alongside other traditionally crafted fabrics and knits throughout the range of product, which also includes belts, ties, hats, socks and cufflinks. Manufactured exclusively in the UK, the brand’s core values are of quality and tradition.
Peregrine Another brand proudly brandishing the covetable Made in Britain badge, this Leicester knitwear specialist will return to Select this season with its new offering of traditionally crafted and locally sourced products.
Justin Reece Following its successful debut in Select last season, the footwear specialist returns with its new collection, balancing urban edge with traditional styles for a versatile footwear fusion which sits just as well with smart attire as with more relaxed looks.
Knightsbridge Neckwear Bringing a touch of gentlemanly finesse to the proceedings, this Select staple draws on a mix of retro styling and on-trend men’s neckwear. Conjuring the style epitome of bygone Britannia across its scarves, ties and bow ties with classic motifs receiving new colour treatments.
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HEART of FASHION MODA
GENT MWB’S EDITOR VICTORIA JACK SON GIVES HER TOP TREND OF THE SEASON IN MODA GENT
Normcore
ONE OF THE MOST USED BUZZWORDS WITHIN THE FASHION INDUSTRY IN 2014, NORMCORE HAS FILTERED DOWN FROM THE CATWALKS AND ONTO THE HIGH STREET FOR A/W15. EXCEPT THIS “TREND” ISN’T REALLY A TREND. IT’S ANTI-FASHION, IF YOU LIKE. FAR REMOVED FROM THE DANDY DRESSERS OF EUROPEAN CITIES SUCH AS FLORENCE AND PARIS, NORMCORE REPRESENTS THE NORMAL EVERYDAY MAN. THINK SIMPLE COLOUR PALETTES, STRIPPED-DOWN DETAILING AND UNPRETENTIOUS CLOTHING CHOICES. Camel Active, for example, presents a series of relaxed, tonal wardrobe classics such as the field jacket in a nylon-cotton mix, and biker jackets made from soft, vegetable-dyed leather. In terms of denim, the focus is placed on washes and fits rather than noticeable details. Trouser specialist Brühl, meanwhile, introduces innovative denims, with a soft and tactile bonded contrast lining to protect against the elements. Detailing continues throughout the collection, inside rather than on the product’s exterior, including colour-woven textured pocket linings, laser buttons and stamped decorative rivets. Mac
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Mode, uses leather-touch gabardine with a velour leather look, while its “jog’n jeans” feature sweat denim coated on the outside, creating a striking, fine leather look without taking away the comfort of sweatpants. Mid-layers such as sweatshirts are prominent in this trend, with Olymp showcasing a sporty blue logo sweat, designed to be worn over a casual shirt. Underneath sweats lay shirts, and a subtle colour palette of white, pale blue and denim effect reigns king at the likes of Seidensticker. Although simplicity is key, interest comes from fabric use and whilst poplin and twill feature, herringbone, fil-a-fil fabric and chambray complete the collection.
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1. Camel Active 2. Seidensticker 3. Olymp 4. Mac Mode 5. Brühl
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15-17 February 2015, NEC Birmingham
Moda Moda Gent caters to the full spectrum of the menswear market, with a line-up of UK heavyweights and international powerhouses. The menswear edit promises a unique blend of casual, lifestyle and formal clothing, under wear and accessories. Drawing down on men’s product influences across the entire show, an undercurrent of key trends are emerging.
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4 [ Urban deconstruction ] A collision between the rebellious and the traditional, team rigger boots with relaxed jeans or chinos and bomber jackets or traditional parkas for the ultimate fusion of the work and play of urban life. Colour graduations of warm taupe, brown and camel tones combined with navy and moss green in a variety of nuances create the basis of this gritty urban theme.
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COMPLETE THE LOOK WITH FOOTWEAR
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1. Olymp 2. TimberlandÂŽ 3. Gecko 4. Hattric 5. Camel Active 6. Barbour Footwear 7. Cat Footwear
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[ Reclaimed heritage ] A resurgence of country style and modern interpretations of classic looks are a growing force. Hints of dandy charm and the best traditions of country heritage continue evolving through a more relaxed and softer approach to tailoring. Tweed, herringbone and houndstooth remain staples among this beloved trend. 1. Bladen 2. Tilley Hats 3. Hawick Knitwear 4. Scott Nichol 5. Raging Bull
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[ Check-in ] The suit is an essential component of any style-conscious gent’s wardrobe and its component parts grow ever more versatile this a/w. A neutral or tonal check suit and separates embody timeless sartorial style. In the form of elegantly cut jackets, trousers and outerwear featuring oversized windowpane patterns, trial the trend with a blazer – a go-to piece for smart-casual occasions, helping to sharpen up any look instantly.
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1. Benvenuto 2. Atelier Torino 3. Gibson London 4. Meyer-Hosen 5. Douglas & Grahame 6. Hawkins & Shepherd
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A MENSWEAR ESSENTIAL mwb-online.co.uk
HEART of FASHION
Time out with
TIMBERLAND Moda speaks exclusively with Andy Hewat, UK countr y manager at Timberland® about the brand’s plans for the show and beyond.
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Timberland® is a name synonymous with footwear – when did you diversify into men’s apparel, and why? Timberland® has been making apparel for over 30 years, and accessories over 25 years. We take the ingenuity that went into our original yellow boot and apply the same thinking to our apparel. We make it stylish, versatile and dependable by using premium materials and our signature craftsmanship. TBL heritage details – such as quad stitching and taslan lace details – are a red thread that is woven throughout all of our offerings. For apparel, that means interpreting the current trends in an authentically Timberland® way; creating collections built for the outdoors; and focusing on our commitment to protecting the planet by using recycled and organic content. Q How are you developing the apparel lines? Is it all about “lifestyle” or are there more “fashion” elements being introduced for a/w 15? A We’ll never be a fashion brand, but we can be a brand that makes stylish, versatile outdoor products that are ready for anything – no matter what your outdoors happens to be. Designed out of Timberland®’s International Design Center (IDC) in London, rugged, authentic American heritage is a trend that never goes away. Timberland® takes that and adds new colours, styles and on-trend designs to get the best of old and new. Q What are the key new apparel styles for a/w 15? A Outerwear made for the Modern Trail, from rugged leather bombers to refined trench coats, including collaborations with two of the most authentic wool brands – Harris Tweed® and Pendleton®. Premium leathers, Hyvent® waterproof technology and rich warm wool to make you look great and keep you protected from the elements. Modern knits, casual tees, soft henleys, classic sweaters and cosy plaid flannels are crafted for layering or wearing alone depending on the weather. This season we’re delivering a range of pants like moto-inspired denim, fall-coloured chinos and warm wool trousers. Our entire a/w 15 line is well-dressed and well-equipped for exploring the Modern Trail.
Q How important is independent retailer business to your growth strategy, and what are the key styles seeing success with independents right now? A The independent sector has always been hugely important to us and this continues to be the case. Having a bespoke sales force dedicated to servicing the needs of our independent customers is critically important, and we will continue to work in this way going forward. Due to the breadth of our product collections, having both casual and lifestyle collections within it, we work with our customers to ensure that the right product is selected. Strength in the casual part of our business would be in families such as Brook Park and Savin Hill. In the lifestyle ranges we are enjoying strong success with classic based product. Q What are your ultimate goals for the brand? A We have worked very hard to re-position the Timberland® brand in the UK and Ireland. We have stopped working with over 30 accounts that we felt were not in synergy with the direction of the brand. Alongside this we have reworked our team internally to ensure that we are ready to support the market in the correct manner going forward. Our marketing has a different look and feel to that of previous seasons and we are now seeing the benefits of this in the marketplace. Ultimately we want to work with the right retailers with a quality product and a long-term business partnership for us both. Q Why have you chosen to exhibit at Moda? A Moda is an important trade show in the UK and Ireland. We have wanted to showcase Timberland® for the last couple of years and now feel the time is right to be at the show. We are looking forward to a busy three days, so come and see us on stand MB32 in Moda Gent.
Q What message are you trying to get across to consumers? A We want consumers to know that we are an outdoor lifestyle brand that makes boots, shoes and clothes that are comfortable and versatile enough to wear all day – stylish enough for any occasion and rugged enough for the whole year. We don’t rest on our accomplishments. If we did, we’d only have ever made one waterproof leather boot. Q What can visitors expect to see at the show? A We will be showing a full collection of men’s apparel and a small selection of footwear for a/w 15. We feel the time is right to showcase our apparel and the collection’s evolution over the past couple of seasons. While footwear will not be the focus of the show for us, we will be delighted to meet with customers – old and new – on the stand.
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HEART of FASHION
The all-new fast-fashion area of Moda Gent, The Loft’s pop-up style makes it easier than ever to f ind trend-led, casual menswear within the show. Here’s our pick of the brands to catch.
BJÖRN BORG Previously noted for its underwear presence at the show, Björn Borg will present its latest range of fashion-led sportswear this season. Jackets, hoodies, sweats and shorts feature a monochromatic futuristic colour scheme, which plays on the use of reflective sports fabrics giving it a contemporary edge whilst guaranteeing performance and style.
BLEND Blend positions itself as the casual solution for city slickers with an alternative sports edge. The brand’s core ethics are founded on its Danish styling and carefully crafted jeans, tees, shirts, shoes and outerwear.
CASUAL FRIDAY Aspirational label Casual Friday combines the feel and philosophy of Savile Row with the demands and diversity of everyday modern living. The brand’s colour stories combine retro shades such as mustard with a backdrop of staple marl, black and navy across its new-season mix-and-match collection.
GABICCI VINTAGE Known for its quintessentially British street styling, Gabicci Vintage’s latest collection sees knitted polos and button-down shirts refreshed with new retro colour combinations and micro-prints, while classic designs such as three-piece Prince of Wales check suits and boater jackets are remodelled for winter with the brand’s unique urban styling.
GARCIA The leading jeanswear company gets set to present its latest range of quality crafted Italian styled jeans. Expertly blending fun with sophistication and comfort with adventure, the brand produces monthly collections, keeping as up-to-date as possible with all the latest trends, and making it the perfect short-order specialist.
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15-17 February 2015, NEC Birmingham
Boutique 65
SOCIAL MEDIA FAB member Michelle Grant-Richardson shares her experiences on using social media to help manage her specialist independent shop Boutique 65.
We could explain why something didn’t fit and find something that For Christmas 2012 we introduced a wish list idea in-store – where our customers could be fitted and choose lingerie for a Christmas present. did, up-selling every time, because once they realise they are wearing the wrong size, they purchase more to replace what they have at home. This It made their partner’s shopping experience easier. also worked with our loyal customers as we were able to show them new Gentlemen would bring the list to the shop and my staff and I would make them coffee and offer them a seat while we exhibited the styles coming in and we built a reserve list once the style arrived in-store. It was an instant sale. lingerie chosen by their partners. Once we went into sale we They didn’t have to worry about LOTTE AND I BUILT A CAMPAIGN TO getting the size or style wrong PROMOTE THE COMPETITION THROUGH SOCIAL needed to promote ourselves more and we wrapped their choice in to take money. Facebook, Twitter NETWORKING, PRESS AND POSTERS IN THE beautiful branded boxes and Instagram were becoming SHOP, ENCOURAGING EVERYONE TO VOTE FOR and more and more part of people’s ribbon as a standard and the HER TO WIN. THE RESPONSE WAS PHENOMENAL everyday life and I had thought feedback was astonishing. AND LOTTE WON – SHE STILL MODELS AND more about reaching further into After the first year under our PROMOTES CURVY KATE TODAY the local population, having a belts and a great Christmas, January came as a shock, with exchanges or team of young girls we started to build the social networking strategy for the boutique. Facebook was easy customers spending vouchers, and things seemed a little grim. I feared – I had used that for years, but the rest was a little confusing and at times the takings would slump for the whole month. So my team and I had to get creative, we didn’t follow the chain I wasn’t sure if it really made an impact. But despite my reservations, we would post pictures, blog and build our monthly communications to stores and go straight into sale after the Christmas period; we let things settle down. When customers brought back items to change, we saw this our customers on what styles were coming in or special offers or events together with what our team have been up to whether it be an award win as an opportunity to sell our fitting service and customer-service model.
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HEART of FASHION
or Race for Life. Our real breakthrough in the PR world was when we encouraged our beautiful Saturday girl Lotte Williams, who dreamt of being a model to enter the Curvy Kate Star in a Bra competition. Lotte represented a large proportion of young girls who came into the store who had tiny back measurements and an ample cup size. She entered the competition and got through to the final. But, to have the chance to win, Lotte and I built a campaign to promote the competition through social networking, press and posters in the shop encouraging everyone to vote for her to win. The response was phenomenal and Lotte won – she still models and promotes Curvy Kate today. It’s tough being an independent business; we do not have the budgets for big marketing campaigns or advertising, but there is a lot you can do yourself at no cost. Hootsuite is a great way to manage all your social networking you only have to type one message and it is sent to all your networks at once. Get to know your local paper – they are always looking for stories. A few we have written touched on bigger sizes, mastectomy fitting, award-winning and advice on buying lingerie for a present. They have all brought us new customers and it’s free. Boutique 65 is a member of the Fashion Association of Britain (FAB) – the specialist fashion division of the British Independent Retailers Association (Bira).
The Fashion Association of Britain (FAB) is gearing up to present a series of seminars and panels this season, providing practical advice directly from fellow retailers, service providers and the FAB team itself. Monday 16 February, 1.30pm, BE2B theatre
Workplace pensions for independent retailers Don’t get left with no options… New workplace pensions regulations Over the next five years all independent retailers will have to register their Qualifying Workplace Pension with the Pensions Regulator. Regulations are complex and onerous regardless of the size of employer, and Bira have been working closely with Towergate Financial to provide a simple cost effective solution for all its members. These new workplace pensions regulations (otherwise known as auto enrolment) might be something of a worry for independent retailers, so it’s important to find a scheme that will support you. Look for benefits such as guaranteed acceptance, free and easy-to-use software to administer the scheme, a good value, dedicated auto enrolment helpline, a fully Governed Default Investment Fund and Corporate Governance. As part of our collaboration, Towergate Financial will be hosting several webinars on auto enrolment over the next few months. They will focus on giving you an overview of auto enrolment, what your responsibilities are and what decisions need to be made in the run-up to setting up your workplace pension scheme. The webinars will also include an explanation of the Bira pension scheme and how it works. To find out more about the Bira pensions scheme and webinars, visit stand Z17 in the BE2B section of the show.
Drawing on its wealth of knowledge and services, FAB will bring you a hot-seat seminar set to demonstrate the benefits of new technologies and services available to all independent retailers through FAB membership, including: • Bira pensions • Bira legal • Bira insurance • Bira training • Bira music store • Text Local
Sunday 15 February 2pm, Hall 17 Catwalk Monday 16 February, 2.15pm, Hall 20 Catwalk Bringing together Michelle Grant of Boutique 65; Bruce McLaren, president of Bira and owner of Dalziel Kingsize Menswear; and Melissa Wheeler of Ambiance of Colchester, these FAB members will discuss the issues that have affected them most over the last 12 months and what they anticipate will influence their businesses this coming year.
Sunday 15 February, 3.15pm, BE2B theatre Tuesday 17 February, 12.45pm, BE2B theatre Giving you an idea a minute will be Oliver Humi – national membership and key accounts manager at Bira, working directly with thousands of independent retailers from across the country. Throughout the show the FAB team will be on hand in the BE2B Hub, offering one-to-one retail clinics for more detailed advice and support.
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A FRESH LOOK AT KIDS’ FASHION, FOOTWEAR AND LIFESTYLE PRODUCTS
CWB-ONLINE.CO.UK Find and follow us: @CWBmagazine
15-17 February 2015, NEC Birmingham
Moda Woman 1926 Adia Adini Alchemy Alice & Barnabe by Enjoy Paris Ana Nonza Ann Balon Ann Balon Occasions Ann Balon Tuscany Anna Montana Antonio D’Errico Arctic Storm Atelier Gardeur Auburn Avant Garde Bamboo’s Fashion Bariloche Beau Moda Collections Beau Monde Bernshaw Betty Kay Bianca Braintree Clothing Brandtex Brax Brendella Brodie Cashmere Cameron Blake Capri Carol C Collections Casadella Casamia Cashmere Silk Company Champagne Fashion Christa Probst München Ciso Cloda Coco Doll Coline Coolcos Cotton Breeze CPM CPM Due D.E.C.K. Daisy May David Barry Donna Lewis Donns Jewellers Of Manchester Double Two Dress Code Dressed Up Eastern Classics Eles Clothing Elisa Cavaletti Eliz Scott Ella Boo Ella Moda Elvi Emma Emma
Emozioni D’a Mare Emreco Epilogue Eternal Eva Tralala Ewa i Walla Faber Fashion Fuse Fenella Foil Frandsen Frank Saul of London Gabriela by Gabriela Sanchez Genese Georgede Gilbert Wilson Hawick Gill Knitwear Godske Classic Godske Leisure Godske Of Denmark Gold Leaf Goya Gracie B Grenouille Habella Harley Of Scotland Hawick Knitwear Her Look House of Dreams Ibu Indah I’cona Ikat Image ÏnAvati Indigo Ivy Intown Introstyle Premium Irelands Eye Knitwear Irresistible Isabel Campos Izabella Jagro James Company James Lakeland JayLey Collection Jess Jessica Graaf John Charles Jorli Junge Kathy Hilton Kesta Kiraku Kirsten Krog Klassik Knights Fashion Koo-Ture L’Atelier Pour La Femme Latte Léo Guy Lily & Me Lime Bay Clothing
LISTING
Lindi Linea Raffaelli Lizzie Clarke Loft Louise Ross Mac in a Sac Made in Italy Mama B Marble Marco Marie Mero Mascara Pour La Femme Maxim Micha Michaela Louisa Miss Baron Miyoko Mon Cheri Montage Montique Morplan Moskada Mudflower N & Willow NassC Nickel Sportswear Nina Murati Nomads Onelife Onjenu Orla Outdoor Leisurewear Paola Paradiso Couture Paramount Knitwear Paramour Paul Brial Pause Café Phool Pistachio Pola Mondi by Merla Pomodoro Preppy Pure & Natural Q’neel Qué Rave Refa Reflect Knitwear Rino & Pelle Robell Ronen Chen Sahara Saloos Sasa Saskia Scott Officer Signature Social Occasions by Mon Cheri Soft B’ Sophie’s Wild Woollens South Lodge
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Sportiva S’Quise Steilmann Strawberry Bay Sugar Crisp Summer Breeze Sunco Swish Tara Vao Target Dry Terminal One That’s me by Jagro Tia Tiffany Tilly Tizzaro Tina Taylor Tivoli Tony Bowls Evening Tony Bowls Shorts Ubu Vedoneire Western Wind Westward Ho YOKO Better Naturally! Zuppe
Moda Lingerie & Swimwear
Moda Lingerie & Swimwear is sponsored by INVISTA
Adrian Affinitas Intimates After Eden Alba Associates Alterego Am:PM By Espiral Ambra Lingerie Amoena Anita Anita Active Anita Care Anita Comfort Anita Maternity Antigel by Lise Charmel Antigel Swimwear by Lise Charmel Antinea by Lise Charmel Avanua Avet b.tempt’d Ballerina Beauty Night Berlei Bestform Lingerie Blackspade
LYCRA® is a trademark of INVISTA
EXHIBITOR
HEART of FASHION Body Wrap Boobs & Bloomers Bow Lingerie Brettles Cache Coeur Cake Lingerie Chantelle Charlotte & Co Charmline Bodycontrol Charnos Chilprufe Clara Rossi Cleo by Panache Continental Textiles Control Body Conturelle by Felina CoppaFeel! Cottonreal Cottonreal Collection Cottonreal Lingerie Cuddl Duds Cupcake Nursing Pads Cupid Intimates Curvy Kate Cyberjammies David Swimwear De Montfort University Diamond Tea Diary Doll DKNY DKNY Loungewear DKNY Sleepwear Donna Karan Dreamgirl Lingerie Eberjey Edelweiss Egatex Elixir by Maison Lejaby Elomi Empreinte UK Eprise by Lise Charmel Eva Evollove Fantasie Fashion Forms Felina Fordville Freya Gaspe Gattina Ghiro Ginia Glamour by Alles Gossard Gottex Gracya Guy de France HUE Haigman Hanky Panky Hanro Harvey James Hollywood Fashion Secrets Hot Honi Swimwear Huit Iconique Indigo Sky Nightwear Inspirations
Intimates Lingerie INVISTA LYCRA®fibre brand Irall Erotic Irall Irma La Douce Jensen Robes Kayser Kiku Design Krisline La Marquise by Lamatex Lacho Lady Selena Laurence Tavernier Le Mystere Lepel Lidea LingaDore Lingerie Insight Lise Charmel Lingerie Lise Charmel Swimwear Lorna Drew Mastectomy Lingerie Lorna Drew Nursing Lingerie LOU Loungeable Luna di Seta Magic Maidenform Maison Lejaby Couture Maison Lejaby Premium Mama by Alles Marjolaine Marlon Marsylka Maryan Mehlhorn Me Seduce Medibra by Alles Mey Bodywear Michael Kors Swimwear Millesia Miraclesuit Swimwear Miraclesuite Shapewear Moments by LingaDore Moretta Nansu Nightwear Naomi & Nicole Naturana Network Dessous Nickey Nobel Nicola Jane Nina Von C. Oroblu Oups Oyster Bay Beachwear P.J. Salvage Panache Black Panache Lingerie Panache Sport Panache Swim Parfait Passion Passionata Patricia Eve Peochi - British Designs Perine Philippa Bradley Agency Pill Nightwear Pleasure State Princesse Tam Tam
Profile by Gottex Provocative Ringella Roidal Swimwear Rosa Faia Rose Water Rosy Royce Lingerie Roza Sans Complexe Sculptresse Seaspray Secret D’Eva Selena Secrets Set Shirley of Hollywood Signature by After Eden Silhouette Simply Silk by Cottonreal Slenderella Sloggi Soakwash South Beach Spanx Taubert The Swimwear Yearbook Triumph Tutti Rouge Un:usual Underlines Vacanze Vanilla Night & Day Vanity Fair Vannina Vesperini Vedonis VFB Intimates UK Vivis Silk Wacoal Waite’s Walker Reid Watercult White Mischief Wolbar Ysabel Mora
Moda Accessories Absolute Jewellery Accessories by Park Lane Alice Hannah Artsac Ashwood Leather Baa Baa Bardot Betmar Betty Barclay Accessories Big Fisch Bodenschatz Bags Boot Candy Boscha Brampton Brand Native Bronte Cadari London Claudia Canova Cristina Crosshatch Dante
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Dents Eastern Counties Leather El Santos Elena Lewis Accessories Eliza Gracious Envy Eyelevel Eyelevel Readers Eyelevel Sunglasses F & J Collection Failsworth Hats Fashion Scarf World Fashion Star Fischer’s Accessories Fluffi London Gabys Golddigga Gorjus Bags Hat Studio by Failsworth Hawkins Collection Hawkins Country Hawkins Polar Expo Helen Moore Hunt’s Accessories ID Hats Jane Anne Designs JayLey Collection Jiglz JK Henderson KuSan Lennods Love Forever Maddox Malissa J Mary G Max & Ellie Me by Max & Ellie Milan Fashion Miss Shorthair Natraj International Nouv-elle NV Bags & Accessories Papaya Fashion Park Lane Accessories Peach Accessories Peak & Brim Peter Bettley Pia Rossini Poze Shoes Red Fox Fashion S H Sales Scarves by Hawkins Secrid Smith & Canova Solmate Socks Spikes & Sparrow SSP Hats Stephen Collins Superbia Suzanne Bettley Suzie Blue Symphony Accessories Tartan Traditions Tempest Designs The Scarf Company Thomas Calvi Topazglow Tweed-L-Do
15-17 February 2015, NEC Birmingham Ultimate Vitali Bags WH Hunt Whiteley Woodlands by NV Zandra Rhodes Handbags & Shoes
Moda Gent 1 Like No Other Allsize Amanda Christensen Anylogoanywhere AsdruMark Ashwood Leather Atelier Torino Bailey’s Knitwear Beau Monde Ben Green Benvenuto BIRA - Fashion Association of Britain Björn Borg Bladen Blend Brave Soul Brax Brook Taverner Brühl Bruno Saint Hilaire Burlington Cabano Caliban Calvin Klein Socks Camel Active Campus Carabou Carabou Casual Shirts Carabou Classic Trousers Carabou Jackets & Coats Carabou Knitwear Carl Gross Casamoda Casual Friday Christopher Knight Menswear Clark Ross Claudio Lugli Club of Comfort Cold Stream Convoy Corpus Line Cotton Valley Crew Clothing Co. D’alembi D555 Dario Beltran Dasmarca Hat Dents Dexshell Dick Winters Dickens & Browne Digel Dontali Double Two Douglas & Grahame D-Rock Duke Clothing Duke London Ed Baxter Clothing
Envy Jeans Espionage Clothing Eterna Falke UK Farah 1920 Farah Classic Firelog Florida Royal Polo Team Fred Bennett Fynch-Hatton Gabicci Gabicci Vintage Garcia Jeans Gecko Jewellery Gibson London Giodano Gloverall Gurteen Gurteen Esquire H J Hall Haigman Harvey James Harvey Parker Hattric Hawick Knitwear Hawkins & Shepherd Hucklecote Hunt & Holditch Hunter’s Heritage Invicta J J Willis Outdoors Jess Jockey Jupiter Jackets Kadet - Casual Nobility Kadet - Street Nobility Kam Jeanswear Kings Club Kingzjeans Knightsbridge Neckwear Laser Jeans Leyva Lizard King M2C2 MAC Mode Maddox Street London Mag Mouch Sophos Magee Metaphor Meyer-Hosen Michael George MMX Germany Molina Monti Belts Morley Mundo Unico MX360 Degrees Nickel Sportswear Oakham Olymp Osprey Pantherella Peregrine Peter England Peter Gribby Peter Scott Port Nova Primehide
Raging Bull Redpoint Remus Uomo Richmart River Creek Riverton Rockford Rocola Rohni’s International Sax Design Schneiders Seidensticker Skopes Smarty Leathers Something Different Souled Out Sovereign Split Star Striderr Swade Telaio The British Bag Company The Label The Mountain Tilley Hats Timberland® Tom Hagan Tonelli Tootal Pyramid Tyler & Tyler Tziacco Urban Beach Vedoneire Viyella Warrior Clothing Weird Fish Westbrook Whispering Smith Wigens Wilvorst Wolsey Wrangler
Moda Footwear A & B Shoes Aerosoles Agatha Ruiz de la Prada Agilis Barcelona Aigle Air4men by Caprice Airtech Allrounder Alpe Ameribag Analpa Anatomic & Co Annabelle AnnaFidanza Annalise Anne Michelle Antishokk by Caprice Apepazza ara Azor la Mode Babycham Balle BambooA
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Barbour Barker Shoes Base London Bedroom Athletics Bernie Mev New York Beta Betsy Biomecanics Birkenstock Bisue Ballerinas Blowfish Malibu Blundstone Bo-Bell Bobux Bogs Footwear Boulevard Brakeburn Brenda Zaro Brian James Footwear Bugatti Bussola Butterfly Twists BVLK (Smiley) Camel Active Caprice Cara London Carlton London Cat Footwear Catesby Goodyear Welted Cats Eyes Cefalu Charles Southwell Chatham Chatterbox Cherag Cherry Blossom Chipmunks Chix Ciara London City Shoes Collonil Columbia Comfort Plus Coolers Coolers Premier Corbeau Cosies Cotswold Collection D B Wider Fit Shoes Da Bella Daisy Roots DB Shoes Dickies Dolcis Down to Earth Dr Keller Dr Lightfoot Dr Martens Dude Shoes Dunlop Eaze Edge El Naturalista Ella Shoes Envy Equity Shoes Euroleathers Evercreatures
HEART of FASHION Ewe E-Weez Excalibur Fabulous Fabs Fiorella Fish N Chips Fly London Four Seasons Frank Froddo Front London Galago Gardiner’s Footwear Specialists Garvalin GBB Catimini Gerry Weber Giesswein Gioseppo Glamour Glamour & Glitz Glitz Occasions Gluv Gola Sport Goodyear Grafters Grisport Grit England GRS Footwear Gucinari Gumbies H B Shoes HappiJoey Happy Bee Healthy Back Bag Company Helly Hansen Helmsman Hengst Footwear Hispanitas Hi-Tec Högl Holster Australia Holts International Shoe Agency HotSoles Igor IKKS Ikon Indigo Footwear UK J and Elisabeth Jacobson Group Jana Shoes Jay-Bill Wholesale JCDEES Jessica Wright Jim Boomba Boots Josef Seibel Justin Reece Kéddo Kenyons Kidderminster Footwear Kids Footwear by Hengst Kidsnewshoes Krasceva Krush Kurgan Kenani L&J Shoes Laceys London Lea Lelo
Leather Touch CC Legero Lelli Kelly Les Tropeziennes Lexus International Lisa Kay Livesey Shoe Company LJ & R Footwear Loake Lotus Luca Mancini Lucini Luis Gonzalo Lunar Manas Manfield Marco Tozzi Marian Marqui Mary G Maverick MBT Melissa Shoe Mephisto MH Collection Milli Minnetonka Miss Riot Miss Sixty Mobils Moccis Mod Comfys Moda in Pelle Montecatini Moyee Moza-X Murphy & Nye Mustang Natrelle Ned Kelly Neosens Nikita Footwear No Doubt Shoes Noel France Northampton Footwear Northwest Territory Novita Shoes Oaktrak Out on a Limb Outback Company Oxygen Padders Paolo Vandini Paradigma Patrick Shoes Paula Urban Pearl For El Bags Pedag Pediped Footwear Pedro Anton Pepino Petasil Pinaz Pixie Footwear Pod Primigi Publicite
Raunchy Ravel Red Tape Redback Boots Refresh Relaxshoe Remonte Renata Ribtec Richter Ricosta Rieker Riva Shoes Roadhogs Roamers Rocket Dog Romika RSS Edge Shoes Ruby Shoo Ruksh Sabatine Shoes Sabrina Chic Sachelle Couture Sadller Belts SAFLEC (SA Footwear & Leather Export Council) Salt & Pepper Shoes Sandpiper Sano Savannah Seafarer Sexy Sko by AB Shoes Shepherd of Sweden Shoe-String Shoetree Comfort Shoreside Sioux Siyasebenza Co-op Skechers USA Sleepers Sluvin Designs SoftWalk Solovair Somerset Footwear Sorel Spot-On Steptronic Suave Summer Fruits Superfit Superga Talolo Boots Tamaris TBS The Art Company The Flexx The Old Rectory Think Schuhwerk Thomas Blunt Thomas Catesby Toni Pons Topway Tradesafe Tredflex Trueform Truffle Tsukihoshi
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Ubergruvi UK Distributors Ultimate ultraLIGHT Unisa US Brass Vanilla Moon Viaa La Moda Vitti Love Waldlaufer Walking on Air Ward Shoes Wetlands Wetlands Gardener William Lamb Footwear Wolky Wonders Wrangler Footwear Xti Xti Kids Yachtsman Yakus Zaccho Zohula
Industry Services Abbotts Freight BIRA - Fashion Association of Britain Coaching Solutions ToolBox Cunningham EPOS Solutions Diligentcommerce Downyourhighstreet.com EME Digital Fist of Fury Footwear Today Goose Design INTO Studio Jonny Ross Consultancy Jtid.co.uk Lingerie Insight Morplan Out On a Limb Retail Spa RPS Global Shopa Smart Insights StylePilot Superia Commerce Top to Toe Underlines
List correct at time of going to press
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9-11 August 2015 NEC Birmingham
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