The Moda Magazine 10-12 august 2014 nec birmingham
INTRODUCING THE E-ZONE LIVE Preview the new e-commerce area of the show
KATE HILLS Catch-up with the UK manufacturing champion
THE SCIENCE OF BRAS The University of Portsmouth shares the science of bra design
#MODAGENT25 Celebrating 25 seasons of Moda Gent
SMALL STEPS Proudly introducing Mini Moda
s, new brarned featu sess and busin advice. s out don’t mis’s best on moda yet! n o seas
HELLO SUMMER WOMAN / GENT / FOOTWEAR / LINGERIE & SWIMWEAR / ACCESSORIES
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Welcome
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ith just two weeks to go until we get set to welcome in the new season, we present the highlights in store for you from across the sectors and the show. is season marks a key one in Moda’s history. not only are we preparing to celebrate our 25th edition of Moda gent, and in doing so taking a nostalgic look back at the show and sector as a whole, but we are also looking to the future. is season sees the launch of exciting new feature areas including Mini Moda – which builds upon our ever-strengthening kids’ footwear offer – as well as the introduction of our first dedicated seminar and demonstration space for e-commerce and retail technologies. e e-Zone live is a new knowledge hub which will bring together the leading e-tail, technology and logistics providers in one stand-out space within the show, to keep you in line with the changing pace and face of retail. whatever stage your business is at in traversing the existing and emerging digital platforms that are ever-more prevalent throughout the retail industry, our expert seminars and information stands will provide an opportunity for you to explore them further with the help of the teams and individuals developing these new tools. e event continues to evolve via our exhibitor line-up, too. our most diverse selection of brands, product and price points to date set the tone for this season’s show, which promises to take you to the heart of the uk’s fashion trade scene with trend inspiration and business advice in abundance every day. we hope you will find everything you are looking for to make Spring/Summer 2015 a success, and we invite you to join us at one of our drinks parties on the Sunday and Monday nights of the show to bring in the season in style. we look forward to welcoming you on site soon. e Moda team.
CONTENTS 04 The debuT 07 TAilor-MAke your ModA – The CoMMuniTy 08 inTroduCing The e-Zone live 10 SeMinArS And CATwAlkS 13 ModA’S Top 10 16 wwb MAgAZine – The ModA ediT 18 ModA woMAn 23 growing grACiouSly – Adorned AT ModA 24 ModA ACCeSSorieS 27 univerSiTy of porTSMouTh on The SCienCe of brAS 29 ModA lingerie & SwiMweAr 34 Q&A wiTh kriS hAllengA of CoppAfeel 36 Cwb MAgAZine – The Mini ModA ediT 38 ModA fooTweAr 40 MAke iT briTiSh 42 nATurAl SeleCTion 44 fAb’S reTAil CliniC 45 #ModAgenT25 46 Mwb MAgAZine – The ModA ediT 49 ModA genT 52 Show liSTingS
opening times: Sunday 10 August 09:30-18:00 Monday 11 August 09:30-18:00 Tuesday 12 August 09:30-16:00
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debut the
is season’s Moda welcomes a record number of new brands across every sector at the show and, once again representing the broad range of product, styles and price-points available at the event, we take you through some of the newcomers stepping out for their debut this Spring/Summer.
CUDWORTH COLLECTION, KEVIN TROTTER, SALES MANAGER “founded in 1918, Cudworth has evolved to become Australia’s leading men’s accessory brand. e collection comprises contemporary leather and stainless steel jewellery alongside stylish italian leather bags, wallets, flasks and gi sets. “we are looking forward to showing buyers how the Cudworth brand will fit within their retail business. Men’s accessories is one of the fastest growing segments of the market and as a key destination for buyers from the uk and beyond, we have selected Moda gent as the perfect venue to introduce the Cudworth brand to high-calibre men’s fashion buyers.”
JEFFREY CAMPBELL, SCOTT JACOBS, UK DISTRIBUTOR “we are bringing Jeffrey Campbell to Moda to raise the brand’s profile and to source new boutique accounts with whom we can develop a relationship. Jeffrey Campbell is now well established as an iconic footwear label with many high-profile accounts across the uk, and we feel Moda offers an ideal position from which to continue this highly successful development. we are confident the eclectic, avant garde collection of footwear created by Jeffrey Campbell will be the talk of the show!”
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MICHAEL KORS SWIMWEAR, CHRISTIANE ULRICH, BRAND MANAGER “Michael kors just loves animal prints, and once more he demonstrates this passion in a unique and admiring way. e style Zebra Chevron Cross back Maillot is a beautiful swimsuit with classic cuts à la Michael kors and fashionable retro zebra prints. A classic style renewed.”
MAC DUGGAL, MAC DUGGAL, FOUNDER NATALIE INGER JEWELLERY, NEIL THOMPSON, DIRECTOR “natalie inger is a british designer-maker who has successfully owned two jewellery shops for over a decade. her main focus is always the designing and making of jewellery, but she also has a keen eye as a retailer with wholesale prices from £5 to £12. we will present four distinct collections at the show: metals, chains, pearls and agates, all unified under the same theme of timeless wearability. Moda is a perfect fit for natalie’s jewellery.”
"Many stores tell us our styles have the best sell-through among all their occasionwear designers. we work hard to make sure we get the right dresses in all the right stores and that our customers are getting the products they truly need. “i am excited about introducing our 2015 collections to the high-quality buyers that attend the uk's leading fashion event. My design ethos is artistic, modern and luxurious with couture-inspired fit and sizing.”
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Tailor -Make your Moda Find out how you can personalise your visit to Moda this season via our exclusive online platform, the Moda Community.
Access this number-one tool for planning your buying trip to Moda this season, with the following features set to make organising your visit easier than ever before. · Contact exhibitors and other visitors before, during and aer the show · Make appointments to see brands and schedule seminars · download your personal diary and automatically set outlook reminders · gain exclusive first access to detailed speaker information · update your profile and network with peers · Save contacts and favourite the exhibitors you want to see · discover the discounts, offers and competitions available exclusively to Moda visitors
If you have any questions about the Moda Community please contact the marketing team on +44 (0)1484 846069 or email marketing@moda-uk.co.uk.
TH E COM M UN ITY AS A IS NOW OPEN. SITOR VI ED ER ST GI RE ANT YOU HAVE IN ST IS ACCE SS TO TH EXCLUS IVE . PLAN NI NG TOOL
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e-zone live introducing the
Moda is embracing all things e-commerce and technology focused this season as talk about retail’s evolving marketplace continues to intensify. offering a solution to in-store, online, e-marketing and logistical services we have assembled a host of key companies set to reveal the latest developments in the retail technologies sector.
BRIGHTPEARL What it does: brightpearl is a multi-channel retail management system that helps you manage the heart of your business – bringing orders, inventory, customer data, accounting and reporting together in one place. handling the scale and complexity of a growing multi-channel retail business, its system allows access to all essential information anywhere at anytime with remote access. Don’t miss: brightpearl’s top tips for making the most of multi-channel as its founder Andrew Mulvenna reveals how knowing which products to take online and how they should complement your in-store offer can help boost your business. find out more in the e-Zone live at 3.00pm, Monday 11 August.
RETAIL TECHNOLOGY What it does: whether you are looking to take your store mobile, developing your own transactional website or hosted site or ensuring your bricks and mortar store is fully kitted out, retail Technology has a variety of soware tools which allow you to analyse and react to trends in your customers’ habits. Don’t miss: retail Technology’s seminar on fully integrated retail systems can help you build on your business, addressing many of the key concerns independent retailers have when considering an online trading strategy. find out more in the e-Zone live at 11.45am, Monday 11 August.
ESPERUS 360 RESOURCING What it does: A national recruitment agency, 360 resourcing connects you to job seekers with retail, e-commerce, iT and commercial experience. e online resource can help you ensure you find the right person to fill any knowledge and skills gaps you may encounter across your business. Don’t miss: 360 resourcing’s take on how to find the right staff to take your e-commerce profile forward in the e-Zone live at 2.30pm, Monday 11 August.
TOP TO TOE What it does: Top to Toe has worked closely with retailers to develop an enhanced stock management system. knowing what stock you have, where it is, how well each item is selling, what your profit margins are and what stock needs replenishing are key to any business and Top to Toe’s Central hub gives you a complete overview. its service is backed by training and hardware technologies providing the full package. Don’t miss: Top To Toe’s seminar on the changing face of retail as the company reveals its thoughts on what lies ahead for the future relationship between retail and ever-developing technology in the e-Zone live at 1.00pm, Monday 11 August.
What it does: Meeting the specific needs of the fashion, footwear, sportwear and outdoor leisure industries, esperus’ bespoke multi-channel retail soware solutions cover everything from epoS to transactional websites, wholesale and production applications. with over 25 years building on its knowledge of these technologies and sectors it has emerged as a key player within e-commerce and retail technology. Don’t miss: esperus’ case study, which reveals how Cordings of piccadilly, the 175 year-old retail establishment that has dressed members of the royal family, has benefitted from a 15-year technology partnership with the company, adding value to the success of the business via epoS, stock management, reporting and e-commerce. find out more in the e-Zone live at 12.00pm, Sunday 10 August.
ZIPDELIVERY What it does: e growth in e-commerce has necessitated a growth in delivery services across the retail sector, and Zipdelivery is one of the companies driving forward enhanced delivery services such as same day and weekend deliveries, which can account for anything from 25-100% of a consumer’s decision to buy from your transactional website. Don’t miss: Zipdelivery’s case study, which reveals the full extent to which a fast and more convenient delivery service can enhance a business in the e-Zone live at 2.30pm, Tuesday 12 August.
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e-commerce and you Our media partners WWB, MWB and CWB magazines recently conducted a series of polls and questionnaires among buyers and retailers across the UK, revealing the current thought and experience of e-commerce and technologies available today.
Win an Ipad: Visit every stand in the E-Zone Live to be automatically entered into a draw to win an Ipad.
89%
of retailers have their own website
63%
of those sites are transactional
51%
of those without a transactional site plan to be selling online within the next 12 months
63%
sell online to overseas customers as well as to the UK
83%
plan to update or redevelop their website over the next 12-18 months
97%
have set clear targets to increase their online business in 2014
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Meet the speakers As well as the introduction of the E-Zone Live, Moda keeps adding value to your show experience, with this season’s free seminar programme returning with another diverse line-up of business leaders and retail experts, promising everything you need to take your business forward and keep abreast of the latest developments within the industry.
Tony Scott, Retail Spa Sunday 10 August, 10.30am Hall 17 catwalk theatre Trading for profit is the underpinning principle behind Tony’s success throughout his career. during his 20 years playing a key role in the development of george Clothing and per una he has developed an acute understanding of the retail industry from conception through to point of sale. e founder of retail Spa will share his wealth of experience to help you re-examine your stock control to unlock greater profit margins and increase your revenue.
Jon Tromans, Lingerie Blog Sunday 10 August 12.00pm Hall 17 catwalk theatre & 2.00pm E-Zone Live. Monday 11 August 11.00am E-Zone Live & 12.15pm Hall 17 catwalk theatre broadcaster and journalist Jon Tromans will share his vast experience of writing, taking you through his essential tips for composing the perfect descriptions for promoting your products online, as well as taking you through another seminar dedicated to expounding the secrets of search engine optimisation and simple ways you can improve your online presence.
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Kate Hills, Make it British Sunday 10 August, 2.15pm Hall 20 catwalk theatre & 4.45pm Hall 17 catwalk theatre
Eve Reid, Metamorphosis Group Monday 11 August, 10.45am Hall 17 catwalk theatre & 12.00pm Hall 20 catwalk theatre
Jonny Ross, Jonny Ross Consultancy Sunday 10 August, 10.45am E-Zone Live & 12.00pm Hall 20 catwalk theatre
e founder of leading visual merchandise and brand delivery consultancy Metamorphosis group, eve is set to present a new seminar which centres around the key touch points for any consumer which can win or lose you their custom. Taking you through practical and essential factors which influence people’s shopping experience, ultimate purchase decision and return custom, find out eve’s key tips for attracting, exciting and motivating customers to shop with you.
ever wondered why blogging has seen such a surge in recent years? Jonny is among the leading online marketing consultants and he prepares to reveal how blogging could benefit your business by scrutinising your target audience and the items and tone of voice they will engage with.
Oliver Humi & Sarah Arnes, The Fashion Association of Britain Sunday 10 August, 2.15pm Hall 17 catwalk theatre
Professor Joanna Scurr & Dr Alexander Milligan, University of Portsmouth Tuesday 12 August, 1.00pm Hall 17 catwalk theatre
Martin O’Toole, Fist of Fury Monday 11 August, 10.30am E-Zone Live & 3.00pm Hall 17 catwalk theatre
ever endorsing creativity and innovation across the fashion retail sector, the fashion Association of britain returns to Moda this August with its 30-minute seminar series set to run through 30 ways to keep your business and store fresh this season. find out more on page 44.
renowned as a centre of excellence for the study of bra science and breast health, the professor and leader of the bra research group will share a sneak preview of the university’s latest findings, how it is affecting the products you are buying in today’s market and how you can use the science of bras to source the best fit and product and keep your customer informed this Spring/Summer.
e driving force behind the Make it british campaign and the recent Meet the Manufacturer event, kate has been there at every stage of the great british manufacturing revival. e former burberry, levi’s & M&S designer will take you through the market trends and growing presence and gravitas the Made in england mark increasingly carries, as well as letting you in on how you can beat the high street by supporting homegrown talent.
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with more than 20 years’ marketing experience, Martin has witnessed every development in online and digital media. helping you si through the plethora of tools at your fingertips to find the perfect medium for reaching your target audience, this is a must for anyone looking to reflect their store’s identity and customer base through social media and e-marketing.
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V I S I T
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MeeT The Trends Live catwalk shows bringing you the best looks from every show sector, Moda’s Spring/Summer runways promise the trend inspiration you need to plan your store oer this season.
D A - U K . C O . U K
Catwalk theatre hall 20 Sunday 10 August 10.00-10.30 urban & Contemporary catwalk 11.15-11.45 Tailoring & lifestyle catwalk 12.45-13.15 footwear & Accessories catwalk 13.30-14.00 urban & Contemporary catwalk 15.00-15.30 Tailoring & lifestyle catwalk 16.00-16.30 footwear & Accessories catwalk 18.00-18.30 urban & Contemporary catwalk & drinks Monday 11 August 10.00-10.30 Tailoring & lifestyle catwalk 11.00-11.30 footwear & Accessories catwalk 13.00-13.30 urban & Contemporary catwalk 14.00-14.30 Tailoring & lifestyle catwalk 16.00-16.30 footwear & Accessories catwalk 17.00-17.30 urban & Contemporary catwalk Tuesday 12 August 10.00-10.30 urban & Contemporary catwalk 12.00-12.30 Tailoring & lifestyle catwalk 13.45-14.15 footwear & Accessories catwalk
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Catwalk theatre hall 17 Sunday 10 August 10.00-10.30 lingerie & Swimwear catwalk 11.15-11.45 fashion catwalk 12.45-13.15 lingerie & Swimwear catwalk 13.30-14.00 fashion catwalk 15.00-15.30 evening & occasionwear catwalk 16.00-16.30 lingerie & Swimwear catwalk 18.00-18.30 fashion catwalk & drinks Monday 11 August 10.00-10.30 lingerie & Swimwear catwalk 11.30-12.00 fashion catwalk 13.00-13.30 evening & occasionwear catwalk 14.00-14.30 lingerie & Swimwear catwalk 16.00-16.30 fashion catwalk 17.00-17.30 lingerie & Swimwear catwalk Tuesday 12 August 10.00-10.30 lingerie & Swimwear catwalk 12.00-12.30 fashion catwalk 13.45-14.15 evening & occasionwear catwalk 14.30-15.00 lingerie & Swimwear catwalk
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top
moda musts With so many brands to see and business to do, don’t let some of Moda’s other advantages pass you by. We present our top ten must-see and do elements to factor into your show planning this August.
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Jump the queue first things first, there’s a secret to beating the queues at the show; break britain’s reputation as a nation of habitual queuers by pre-registering your details online to receive your badge ahead of the show, to simply scan in and start pounding the halls as soon as possible. e service will remain open throughout the show as well.
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In prInT Our headline media partners, CWB, MWB and WWB magazines will all be available to pick up free of charge at the show. Visit their stands to find out more about the UK’s leading sectorspecific trade publications and subscribe to receive copies all year round.
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Work hard play hard As well as an abundance of great brands, Moda also offers some fantastic opportunities for you to network and socialise with your peers. Make new contacts and enjoy complimentary refreshments at our Sunday night drinks party, held immediately aer the show at the neC. you can then build on these fledgling friendships the following evening at our more intimate, ticketed event at the beeches bar & grill, where you can enjoy good food, good company and a great dJ set.
HOTELS MADE EASY if you are still debating whether to spread out your buying over two days or more, we have teamed up with hotel booking agent reservation highway to provide the best rates and easy booking to help make that decision that bit easier. book online today at reservationhighway.co.uk/conference_info.php
MEET THE SPEAKERS As we prepare to welcome a new wave of industry expert speakers to our seminar programme, don’t miss the opportunity to meet them in person with your questions at the ready aer their seminars at the Speakers lounge in hall 17.
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be in with a chance to win a brand new ipad this season. All you have to do is visit the e-Zone live and each of its exhibitors to be in with a chance. Make sure they all scan your badge to be automatically entered into the draw.
competition time
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DELVE INTO THE NEW is season’s show will welcome more new brands than ever before. be sure to check your show guide to see who’s new in each sector and see how these fresh faces and collections could add to your offer this summer.
MODA MEMORIES As we celebrate the 25th season of Moda Gent we invite you to make more Moda Memories with our instaprint photo booth on the Moda Gent plaza in Hall 20. Share your photos on Instagram and get free print-outs of your photos.
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InSIdEr InCEnTIvES Ahead of this season’s show find out the discounts and offers available from brands in each sector with our new insider incentives scheme which you can access via the Moda Community. once you have registered you can log on and find out just how far your budget will go this season.
fab’s retail clinics last but not least, be sure to visit the fashion Association of britain’s team of experts who will be handing out invaluable, practical, experience-led advice at the show from their retail clinic on stand f78. find out more about what they can offer on page 44.
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pick
editor’s
LÈO GUY parisian label léo guy presents its most comprehensive collection to date for Spring/Summer 2015, comprising both structured and loose silhouettes. Colourful embroideries scattered with beads are prevalent throughout the collection, alongside delicate lace and light, romantic feminine fabrics.
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Taking her pick of the full selection of women’s product available at this season’s show, wwb’s acting editor Christina williams looks ahead to the brands not to miss at next month’s Moda.
CLEO An outfit is nothing without its foundation, and this month sees lingerie label Cleo introduce a new long-line bra silhouette for Spring/Summer 2015. designed to be super-flattering as well as providing essential structure under this season’s key womenswear styles, the design is available up to a J cup, and brings electrifying youth and energy to lingerie without any compromise to fit or shape.
ELIZA GRACIOUS having made its industry debut at the first edition of Adorned, accessories label eliza gracious has grown with the show, and this season sees its evolution continue with the launch of its latest collection. Stylishly understated and eye-catching but wearable, the brand consistently manages to merge a contemporary look with a wide appeal, and is the perfect complement to womenswear’s key spring trends.
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ALICE & BARNABE Comprising nine distinct stories, the latest collection by Alice & barnabe builds upon its bohemian chic identity with an unashamed nod to all things romantic. delicate prints are brought to life across a textural palette of equally delicate and natural fabrics, while shades of rouge, rose, olive and clementine celebrate the arrival of the new spring season.
MJUS one of the footwear industry’s biggest success stories, MJuS builds upon its uk presence this season with a new collection presented through a stunning lifestyle campaign. is spring sees the introduction of 500 new materials to the range, elevating classic summer designs with the italian brand’s signature handwriting.
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SWIMWEAR Z newly launched last year, london label Swimwear Z makes its Moda debut with its Spring/Summer 2015 paradise collection. inspired by animal skin and designed in striking brazilian silhouettes, the collection is 100 per cent european-made from fine italian fabrics that are chlorine and uv resistant up to upf 50.
INTOWN A welcome new introduction to the show, intown offers a complete lifestyle look through its wide portfolio of styles and shapes. Jackets, knitwear, skirts, trousers, jeans, shirts, tops and accessories all feature within the collection, each created as a standalone piece that can also be combined to build dimensions of the brand’s identity.
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tribal Going
Moda Woman always promises the widest variety of looks and designs and this season a series of key fashion tribes are emerging among the collections set for the show. 1.
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[ Avant Garde ]
Deconstructing classic looks through an experimentation of colour, prints and shapes, these brands offer bold statement and hero pieces. 1. Paradiso Couture 2. Natali Silhouette 3. Sathia 4. Atelier Gardeur
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[ Casual Couture ] Bringing together the best in laid-back luxe and sportswear styles, these brands fuse fashion with active lifestyles. 1. Sublime Clothing 2. Marble 3. Miss Baron 4. Soft B’
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PLEMENT COLOUR COM The fresh new colour combinations and the brands making them work this season.
POMODORO
Turquoise & Fuchsia
[ Femme Fatale ] Inspired by timeless silhouettes and classic colour schemes, they present synched waistlines, vintage-inspired tailoring and form-fitting designs to capitalise and enhance the feminine figure. BRAX 1. Latte 2. Select by Hermann Lange 3. Michaela Louisa 4. Marie MĂŠro
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3.
2.
4.
Lime & Teal
FABER
Green & Navy
[ Free Spirit ]
CPM
Fusing boho prints and long flowing styles with modern design interpretations, these labels offer a fresh new everyday look. 1. Imitz 2. Nomads 3. Braintree 4.Goubi
Lilac & White
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noir
Moda
Witnessing a surge of fresh faces and brand new collections this summer, Moda noir returns for its second season with an international line-up of evening and occasionwear labels channelling the latest silhouettes and styles into one definitive showcase area within Moda Woman. Across the collections approaches to colour are divided this season, with brands oscillating from rich jewel tones to nude palettes in a host of cuts, shapes and lengths to suit all occasions.
[ Bejewelled ]
[ Ivory ]
Carmen Melero
Mascara
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Sonia Pe単a
Irresistible
Dress Code
Corizzi
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Moda
white
diversifying its roster of brands, Moda White welcomes its largest collection of contemporary and fashion-forward labels to date. pastel tones and flowing fits lead the summer offer in the area.
Pause Café
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Bella Blue
Boomerang Masai
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Lèo Guy
James Lakeland
Pura
Moda Woman, Stand J20 www.tradeatemreco.com
Stand J20
Stand I21
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evolvinG Graciously having exhibited as a new label at Moda’s first-ever edition of Adorned, eliza gracious has evolved alongside the exhibition through four seasons of change. Christina williams recounts how it all began.
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erfecting a collection in shimmering metallics with contemporary design twists, the creators of jewellery brand eliza gracious sought only one final detail; the perfect platform from which to launch their fledgling label. At the same time, Moda was focusing on developing Adorned; the dedicated boutique area for niche accessories brands. e synergy between the two was undeniable and, four seasons on, eliza gracious remains a loyal exhibitor at Adorned. “we felt that having a section that offered a point of difference from the main show could only be a good thing for us as a relatively new brand, and that has proved to be the case,” says Mark hale, co-founder of eliza gracious. “Customers know where they can find us, and many have commented positively about how refreshing Adorned is.” eliza gracious has flourished so much that this season will see the brand arrive at Adorned with its most extensive
collection to date. Maintaining the label’s style hallmarks of distinctive and intricate design with a contemporary edge, the latest range builds upon its most popular styles with extended lines across its necklaces, bracelets and earrings. “e collection has gone from strength to strength every season,” says hale. “while we continue to run our best-selling lines, i am always interested to know what our customers are looking for and take this into consideration when planning the new ranges.” positioning the brand in line with buyer demand has led to an ever-growing portfolio of 600 stockists nationwide, many of which were secured at Adorned over the seasons. “Adorned is a smaller show and i find it to be a more intimate experience,” says hale. “we can spend more time with each and every customer, from the independent fashion retailers to the larger store buyers. we are looking forward to having a continued presence at the show because it gives customers confidence.”
Other brands joining them Eliza Gracious the area for boutique and innovative labels are (le to right) Miss Milly, newcomer natalie Inger Jewellery and bag specialist Anh & Art.
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accessories aPlenTy We take you through the top products and brands to look out for at Moda Accessories this season.
[ Slip on ]
Toe-post sandals come in a variety of colours this season with jelly styles topping the chart.
Left to right: Betty Barclay Accessories, Casa Di Stella, Pia Rossini, Poze Shoes
[ Bag it ]
From big to small, handbags across the show are adorned with a variety of finishing touches from hardware studs to soft fringing, prints and bows.
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Left to right: Milan Fashion, NV Bags & Accessories, Sally Young Collections, Bulaggi
[ It’s a wrap ]
Presenting a plethora of lighter summery scarves, serapes and poncho styles, Moda Accessories offers a range of wrap-round solutions to the summer breeze.
Left to right: FJ Fashions, Peach Accessories, Miss Shorthair, JayLey
[ To the brim ]
From everyday straw styles to special occasion fascinators, a strong contingent of millinery brands are out in force this Spring/Summer.
Left to right: Whiteley, ID Hats, Fischers Accessories, Max & Ellie
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Making a
statement neW
Dents
Absolute Jewellery
Jewellery specialists are set to make an impact this season, with firm favourites joined by new faces to present the latest statement styles. Here’s our pick of the pack. • Joining the show this season, treaty and sister brand stones will enhance the line-up with its ottoman inspired silver-plated necklaces, earrings and bracelets. • Also debuting this season, Absolute Jewellery is the perfect stop-gap for high glamour and timeless pieces. Capiz
• firm favourite suzie Blue’s chunky signature styles diffuse a host of complementary colours across its beaded and geometric perspex pieces this summer.
Bizinti
• from beautiful beading and delicate chain work to statement shapes, park Lane Accessories lines up its collection of new season rings, necklaces and earrings for the show.
Dante
• bringing a touch of byzantium to Moda, Capiz’s latest collection mixes gold and silver plate finishing with beautifully coloured glass gems in a range of asymmetrical and abstract designs.
Suzie Blue
• elegant silver shorter length necklaces are among Dante’s latest range, with new configurations refreshing the brand’s look book this August.
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• expanding its collection, Bizinti takes its first step out of Adorned to present its ever-growing collection of bespoke glass feature jewellery. look out for the brand’s signature cuffs and collars.
Treaty
• well known for its leather cra, Dents offer of costume jewellery this season keeps pace with the brand’s high-quality reputation, with bejewelled stand-out pieces stealing the show.
Park Lane Accessories
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The science of Bras Professor Joanna Scurr and participant in the breast biomechanics laborator y at the University of Portsmouth.
Following nine years of extensive research investigating the science behind bras, the University of portsmouth’s research Group in Breast Health is now in a position to make a real difference to the bra development process. Get a sneak preview of its work as professor Joanna Scurr and dr Alexandra Milligan prepare to present their latest findings at this season’s show.
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o address the issues that women face, the group went right back to basics and began by considering the anatomy of the breast, which is where all the problems start! breast movement occurs when women move because of the weak natural support in the breasts. is breast movement can lead to a number of negative consequences including breast pain (which affects half the female population in the uk), irreversible breast sag due to repeated loading on the structures of the breast, a reluctance to participate in physical activity, embarrassment, and it changes the way women move. recent research by the group showed one in five women identified their breasts as a barrier to exercise. At the university of portsmouth, the world leading research group is working to understand more about the breast and how bras can alleviate pain, breast sag and embarrassment. Since 2006, the group has developed its scientific testing methods, which establish breast movement in three directions (forwards/backwards, side/side, and up/down) to determine the effectiveness of different types of bras, alongside additional measures. e research group emphasises that product success is dependent upon many factors, including consumer opinions on comfort and design, fit, materials used, aesthetics, marketing, and not just on bounce reduction capabilities. products that are assessed and validated based on published scientific methods give women peace of mind when purchasing a product. e more scientific data there is on the breast support requirements for different groups of women, the more appropriate the products will be. 2014 has seen the launch of two exciting opportunities in
collaboration with the research group in breast health, firstly a one-day educational workshop titled “e science behind breasts and bras” and, secondly, three new off-the-shelf product tests, the bronze, Silver and gold packages. e one-day workshop offers the chance to expand your knowledge and understanding of the science behind breasts and bras. Attendees will learn about breast anatomy, the problems with breasts and the science behind how the breast moves. e workshop also presents the latest cutting-edge research in breast biomechanics, breast support (both sports bras and everyday bras) and bra fit. is is a fantastic opportunity to learn from the world leaders in this area. Attendees from the first workshop commented that the workshop was “an excellent mix of interaction and presentation” and they found the workshop to be “informative and most of all good fun”. e bronze (bra Testing package), Silver (bra evaluation package), and gold (bra development package) packages have been developed to support the lingerie industry during the different stages of product development, from initial sketches and prototype testing, to validating a product for a new product launch. ese packages have been developed to enable the lingerie industry to join forces with the research group and gain scientific underpinnig and validation for their products. professor Joanna Scurr, who leads the research group, says, “Scientific testing should be a fundamental aspect of the product development process, we must understand the requirements of a product before we can successfully develop a product to meet those demands. our research originates from our scientific understanding of the requirements of a bra.”
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H E A R T O F FA S H I O N
Moda
boutique One year since its launch, Moda Boutique will present its strongest line-up to date, welcoming burgeoning boutique brands alongside new launches and collections from some of the industry’s biggest contenders. TUTTI ROUGE PLEASURE STATE
A favourite among retailers who frequent boutique, Tutti rouge’s latest collection continues the brand’s signature fusion of playfulness and decadence.
presenting its four capsule collections, the brand gets set to add opulent combinations of lace and satin finishes to its Spring/Summer offer.
VEVIE e lifestyle brand returns with its fresh collection of vintage inspired silhouettes and styling which effortlessly marry up with a selection of prints and patterns across one-piece swimsuits and bikinis this season.
Other brands exhibiting in Mod Boutique this seas a on also include the newly launched Chantelle Beach w range, fellow new ear comer Elissa & Stef Und erw and bespoke cors ear etry specialist Kiku.
PURE CHEMISTRY
SWIMWEAR Z
e fruits of homegrown uk design talent and manufacture, this fresh face on the Moda circuit promises sumptuous styles and impeccable finishing across its lingerie range.
debuting its collection of colourful print-focused bikinis, the fledgling label offers fantastic commerciality and wide appeal.
EVOLLOVE Capturing the playfulness of the summer season, evollove returns to the show to further build on its first outing at boutique in february.
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Moda
lingerie e lingerie offer at this season’s Moda Lingerie & Swimwear promises a host of faithful collections alongside rising stars and industry heavyweights, with key colour blends and prints emerging across a diverse selection of brands and product.
Anita Care
Fantasie
Naturana
Bestform
LingaDore
[ Forget Me Not ]
Moda Lingerie & Swimwear is sponsored by INVISTA
Mey Epure by Lise Charmel
LYCRA® is a trademark of INVISTA
A soft blue hue is emerging as a key colour tone this Spring/Summer, with the pastel shade appearing across a range of designs from maternity and comfortwear to lingerie and loungewear.
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H E A R T O F FA S H I O N
Simone PÊrèle
Vanity Fair
Cake Maternity
Guy de France
Charnos
Roza
Starting from point blank, many brands this season have sought a return to the ultimate classic, with ivory and nude tones creating a timeless yet ethereal lingerie look.
[ Blank Canvas ]
Panache Huit
Marjolaine
Antinea by Lise Charmel
[ Photosynthesis ]
Conturelle by Felina
Parfait by Affinitas
An explosion of floral designs diffuse through a diverse mix of new season collections, from brights through to sultry Chinoiserie.
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Moda
swimwear
Each summer Moda attracts the largest conglomerate of swimwear collections in the UK, and this August is no exception. e show readies the brightest and best this season has to oer, with clear trends emerging throughout the collections.
Seafolly
Lidea
[ Beach savvy ] Cover-ups and beachwear are big this season, with black and green emerging as the ultimate colour complement. Flashes of neon offer a new youthful vibrancy to key ranges.
Pia Rossini Resort Wear
Vamp
LingaDore
Watercult
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[ Punctuate in pink ] Fast becoming a staple accent colour across the swimwear set, hot fuchsia pink is this season’s statement colour with just a dash in patterns and prints enough to brighten the entire design.
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Pain De Sucre
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Ginja
Carmen Marc Valvo Coco Reef
[ Monochrome ] An unwavering design choice, black and white is appearing across a variety of swimwear shapes, styles and patterns this season.
Charmline
Maryan Mehlhorn
Lepel
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The reTurn of coPPafeel! Coppafeel!, the breast cancer awareness charity with a twist, is set to make a welcome return to Moda lingerie & Swimwear this season. e Moda team caught up with founder kris hallenga to find out what she and her merry band of “boobettes” have been up to since february. Your journey has taken you in lots of new directions since the last show, what has been your highlight of this year so far? is year really feels like we’ve achieved a lot in a very short time! is has been helped hugely by the documentary i made with october films called dying to live, which aired on bbC3 in March. it’s since been repeated on bbC1 due to its popularity, which has been mind-blowing! we’ve had an incredible response to the film – the best messages i’ve received have been from young people and teachers, telling me they’d played the film in their pShe lessons in school and felt incredibly inspired by it! we’ve also had a number of emails recently from young women telling us that our work has lead them to be diagnosed with breast cancer at an early stage. Although it’s always sad to hear more cases of people being diagnosed, knowing that it’s been caught at an early, treatable stage gives me great reassurance that what we do at Coppafeel! is saving lives. it was really important to me to show the life of someone living with cancer as opposed to dying or surviving. My cancer will never be cured but that doesn’t mean it has to define me. i didn’t want to hide anything as it was important to me to show that with the good days come some really crap, dark days. having cancer is devastating not only for the person diagnosed with it but it has detrimental effects on people close to them too. it really is a film that portrays everything – warts and all! How many people have you helped with your boob check reminder initiative, do you have a target you would like to reach? with our monthly text messages, our growing social media audience, our shower sticker reminders and other communication initiatives, we remind over 60,000 people each month to check their boobs. is number grows daily and with our Summer boob Tour of uk festivals just beginning, we intend to up this number considerably by the end of the year. Festifeel has been a great success for the charity, what is it like working with Fearne Cotton on the festival? She’s the best. we couldn’t ask for a more genuinely lovely patron to help us with festifeel. She has some talented friends in the music industry who come to play for us. Many of them are up-and-coming artists who will be hitting the same festival scene that we do! She also loves a good dance and a party, like us – so it’s fab to have a good excuse to enjoy ourselves whilst raising vital funds and awareness. e Uni Boob teams and festival tours are a great way to get your message out to a younger audience, is it becoming more important to raise awareness of breast checks among all age groups? Absolutely. Although breast cancer in young people remains rare, it’s not impossible. we’re planting a seed at a young age, encouraging life-long healthy habits so that when young people
reach the age at which they’re more likely to be diagnosed, they know their bodies well and are more likely to detect any changes. we’re empowering young people now in order to save lives in the future. How much of a role did you play in putting together the Wolf & moon jewellery range for Coppafeel? hannah is a very talented lady so we were pretty confident she’d come up with something beautiful for us! we filled her in on our brand and told her what we liked and thought would go down well with our supporters and she worked her creative magic on the collection. we’re really pleased with it. You recently spoke in parliament as part of the #rethinkcancer campaign, can you tell us more about what you are hoping to achieve? one in three of us will be diagnosed with cancer at some point in our lives. To us it seems only right that we should equip young people and teachers with the tools and knowledge to make good lifestyle choices to try and prevent them becoming that one in three. i wish someone had told me at school about breast cancer and what i should be looking and feeling for. if they had, i might be in a different position today. we recently ran a pilot campaign at a school in South london where we asked the young people there to tell us how they wanted to be educated about cancer. e results showed what a great difference we can make and how we can go about it in a non-scary, creative way and introduce it to the normal school day. we know the people that can make this happen are our Mps so it made sense for us to be in parliament to make our case. e response was great but we’ve got a long way to go. What can moda visitors expect from you at this season’s show? A lot of boob chat! Since our last trip to Moda, we’ve had a lot more lingerie companies come on board with our bra hijack campaign - our plea to the lingerie world to add our boob-checking labels into their bras to act as another great reminder to check regularly. we currently have six brands on board and it’s great to see our labels appearing in our bras! we’ll be asking Moda visitors to tell us #whatnormalfeelslike as part of our campaign to expand the nation’s vocab about boobs. what one word would you use to describe your boobs? is is a question i recently put to ladies in london and unsurprisingly the answers all related to size and shape. we want to change this with our new campaign, which we’ve just launched on our Summer boob Tour of uk’s festivals. Meet Kris and the Coppafeel! team at Moda Lingerie & Swimwear in Hall 17 this season.
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is season marks the launch of Mini Moda, a new stand-out area dedicated to children’s footwear at Moda. providing a destination for buyers and brands from the UK and beyond, Mini Moda is a key buying opportunity for both specialist kids’ footwear retailers and those looking to extend their footwear offer. CWB editor Laura Turner presents her pick of the brands.
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MISS SIXTY
LELLI KELLY
BAMBI
Showing its kids’ footwear collection at Mini Moda this season is italian fashion brand Miss Sixty. recognised for its unique approach to casualwear incorporating both classic and contemporary, its shoes are influenced by the urban-chic style and wide range of denim in its adult fashion.
A key style this season from girls’ footwear brand lelli kelly is the freya Mid (pictured). Technical features include a cotton upper and lining, leather insole, and an outsole produced from natural rubber with a non-slip outsole. focusing on a floral theme, the style features rose embellishments created from hand-stitched beads. Targeted at both younger and older girls, this style is available in sizes 20-40.
flowers, fruit and animal designs feature in bambi’s Spring/Summer 2015 collection, seen on styles such as flexible leather shoes, sandals and ballet pumps. Colour is key, including contrasting combinations and detailing such as three-dimensional flowers. bambi only uses natural materials without Chrome vi and other harmful substances for its footwear.
GIOSEPPO
DAISY ROOTS
CHIPMUNKS
now in its fih season in the uk, Spanish footwear brand gioseppo dazzles and delights with an array of colours and fashionably combined patterns and materials. its range for both boys and girls includes canvas, leather, jewelled and plain jellies and flip-flops in sizes 20-39.
returning to Moda this season is daisy roots, purveyor of the so leather shoe for babies and children. designed and handmade in the uk, the brand uses high-quality leathers to create its baby booties, which not only protect feet, but also help avoid slipping and promote toe-gripping. new designs include embroidered bees, as well as a taxi, racing car and pirate.
Chipmunks’ collection of fun, fashionable shoes includes new girls’ and boys’ wellington boots. designed in the uk, the collection is primarily made from premium so leather and suede. key features include side zips, easy-clean materials, extra-grip soles and wider fittings to accommodate young toes and feet allowing them to grow naturally without restrictions or pressures.
H E A R T O F FA S H I O N
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HUG AND HATCH new british footwear brand hug and hatch makes its Moda debut this season with a colourful collection of sandal and pre-walker styles in leather and suede. key for Spring/Summer 2015 are the so sole boy and girl pre-walkers, crepe sole textured girl and boy first walkers and junior sandal styles. design highlights include zebra-print suede and pop-colour stitching, eyelets and back tabs.
RICHTER key themes for richter include Absurb pop, which includes single-coloured Mary Janes and glitter accents for girls and colour accent soles and laces for boys. girls’ theme Athletic-femme focuses on sporty patterns and glamorous details such as rhinestones and silver motifs, while the urban Travellers theme for boys features robust materials and patterns across trainers and sandals.
RICOSTA Sandals remain dominant for ricosta this season, with subtle colours and hidden adjustable velcro fasteners key. new “sneakers” offer material-mix designs, colourful appliquéd ribbons and white soles with coloured grooves. Skater styles have increased, with the velcro-tabbed and lace-up shoes updated with graphics, denim and glitter laces and new materials. Superfit
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WoMen’s fooTWear Moda Footwear gets set to present its strongest women’s offer to date as it assembles a host of new names and highly coveted brands to suit every price point this August.
Mint fresh
colours
Left to right: Naturalista, Mel Dreamed by Melissa, Cefalu
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Animal Kingdom
finishinG
Left to right: Cara London, Refresh, Ipanema
Elaborate Left to right: Ruby Shoo, Moda In Pelle, Menbur
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Boy Meets Girl
sTyle
Left to right: Elia B, Riva, Jef fer y Campbell
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H E A R T O F FA S H I O N
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[ Surf ] Whether beach bound or poolside, Moda Footwear has the perfect sandal solutions for men, with slip-ons stamping their mark this season.
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Beach Athletics
flopz
Men’s
footwear
Ipanema
[ Sea ] A summer essential for casual and dress looks, the boat shoe is out in force alongside other key casual styles.
not to be outmatched, men’s footwear is catering for every summertime style from beach to city this season.
[ Sand ] The classic desert boot is articulated across a range of materials this season from leather and classic suede to corduroy.
Chatham
Aigle
Campobello Dr Martens
Reef
Paradigma
Ikon Footwear
RM Williams
[ Sidewalk ] Pounding the pavements in style, brands throughout the show deliver city slick with new colour treatments to leather uppers.
Softwalk
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Britain Made in
Make it british is among the companies campaigning to put britain back on the manufacturing map and founder kate hills, fresh from her inaugural Meet the Manufacturer event, will be on hand at Moda this season to discuss how and why homegrown goods are becoming big business. we spoke to kate ahead of the show to bring you an exclusive insight into the world and work of this great british champion.
“
in britain we once had some of the finest leatherworkers, tailors, shoemakers, knitters and weavers in the world, and yet over the last couple of decades much of our fashion and textiles industry has been taken abroad. but all is not lost – in the last few years we have really started to see a revival of british manufacturing and there are now more and more companies making in the uk again. “is renewed interest in british manufacturing is in part being driven by the customer – who wants to buy a heritage brand unless there is real provenance behind it? And many of the brands that make in the uk have a great story to tell about the history of their products or their businesses, which is something
that gives them a unique selling point. “it’s not just the big heritage brands that are supporting british manufacturing either– smaller companies are also launching new labels with a view to making everything in the uk right from the start. Many of these brands cite the fact that producing locally enables them to make smaller order quantities and react more quickly to customer demands, as well as the fact that you can’t beat making in the uk if you want to create a genuine british brand. “So if you want to buy into brands that have a story to tell look out for those which are genuinely made in britain.
Uniforms on display at MiBMM
Find out more about how you can support the Great British manufacturing revival at one of Kate’s seminars at 2.15pm and 4.45pm on Sunday 10 August.
HJ Socks
Barker
H E A R T O F FA S H I O N
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secTor sPoTliGhT Moda footwear sets the scene for british brands to flourish this season as uk labels make a welcome return to british manufacture. Christina williams speaks to some of the brands paving the way.
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the business since establishing the brand in 1880,” says Adrian gell, uk sales his season’s Moda will be the platform from which british footwear manager for the brand. “each of the footwear manufacturers that are still label John white will launch its latest collection, having recently based in northampton has its own niche and, although there may be a bit of brought its manufacture back to the uk. friendly rivalry, we are supportive of each brand and the trade as a whole.” “we had every good intention to bring John white’s it’s a trade however that spans beyond northamptonshire, and manufacturing back to the uk but it had to be sustainable,” says Stuart Moda will once again play host to one of the uk’s last-remaining women’s parrish, owner of the label. “we had so many requests every season from our footwear labels to manufacture in the uk. based in norwich and a Moda export customers and, while consumer attitudes in the uk can be quite exhibitor from the start, van dal is proudly committed to british mixed, the british consumer does accept a uk-produced product as an manufacture, and will reveal the latest fruits of its domestic labour at this exclusive purchase of fine quality and expert crasmanship.” season’s edition of the show. it’s a level of crasmanship that is “ere’s something romantic about traditionally associated with the shoe-making, and the heritage behind van dal as a northamptonshire region and, from its With sights set on international growth, Made in england brand is what really engages headquarters in higham ferrers, John the UK’s homegrown labels are set to buyers,” says Jason larke, head of marketing at the white is keeping the shoemaking trade appeal at home and away when they brand. “we have about 400 accounts in the uk, alive with its commitment to resurrecting launch s/s 15 at this season’s Moda many of which have been opened at Moda over the british manufacture, the results of which years, and we find that the show is a great touch will be unveiled at this season’s Moda stone for us to reconnect with our existing customers as well as providing an exhibition. opportunity to meet new ones. we are now looking to expand it’s a philosophy shared by neighbouring footwear brand barker internationally, much in the way that the men’s brands have from their base Shoes. Also based in northamptonshire in the village of earls barton, the in northamptonshire.” brand has grown alongside Moda footwear, having been a loyal exhibitor at with sights set on international growth, the uk’s homegrown labels the show for over a decade. with a commitment to british manufacture at its are set to appeal at home and away when they launch Spring/Summer 2015 at core, barker Shoes has heritage running through its dnA, from its classically this season’s Moda. english-styled stand build through to each of its shoes which are proudly Moda brands proudly carrying the Made in the uk mark also stamped Made in england. include helen Moore, hJ Socks, Corgi, bladen, grenfell and pure Chemistry. “we have done our best to stay loyal to the way the barker family ran
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Helen Moore
Van Dal
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Natural Selection refocusing its carefully edited urban and contemporary vibe, Select returns to the border between Moda gent and Moda footwear this season, extolling key names and up-and-coming brands from across the men’s clothing and footwear universe.
Hot Sox Adding strength to the sock offer across the show this season, this quirky collection ranges from masterfully stitched works of art to vibrant colour-block varieties.
Garcia The label continues to build on its denim heritage with its latest offer of relaxed, comfortable and contemporary jeanswear styling.
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Bertoni The Scandinavian brand prides itself on a clean and sharp design ethos. From the brand’s suits to its more casual pieces, it promises a youthful fashion fit and high-quality finishing.
Justin Reece New to this season’s selection, the footwear brand puts a contemporary twist on classic gentlemanly styles with the brand’s signature punch of colour providing that perfect finishing touch.
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H E A R T O F FA S H I O N
One Like No Other Pattern and print extrovert One Like No Other’s collection of shirts and jackets takes creative design to a high-quality, fashion-fit conclusion.
Casual Friday Presenting its new line of urban-inspired mix-and-match separates, the brand continues to strike the perfect balance between youth and sophistication.
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Björn Borg The solution to contemporary and fun men’s underwear, the label returns with a host of new bright prints for which the brand is well known.
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faB’s reTail clinic get tangible and easy-to-action advice for your retail business in a matter of minutes. e Fashion Association of Britain (FAB) is the specialist fashion division of the British Independent retailers Association and this season they will be on hand at Moda with their new retail clinic.
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t may be hard to find the time to sit down and re-assess certain areas of your business to see how you could improve, but that’s where fAb comes in. Joining the association gives you access to a large range of support services that will help save you time and money and connect you to experts and like-minded retailers. fAb is your support network of specialist advisors who can help with any issue, and can give you back valuable time instead of searching for the best deals. ey know that even finding time to see if fAb is right for your business can be hard. at’s why they are coming to you… At Moda this August, fAb will be offering all independent retailers quick and easy to implement retail advice for your business. experts will be available to run through a range of ideas that could save you time and money in areas such as visual merchandising, social media, ecommerce and buying. As a leading trade association, fAb understands that these business improvements need to be simple, fast to implement and effective, so they have created tips that can be actioned in a matter of minutes.
if you are impressed with the advice on offer and decide that you would like to join, they can make you a member while you are at the show and you will benefit from a special show discount on your first year’s subscription. on joining the association you will have instant access to experts and the exclusive member terms and discounts available from their services; all accessible with your unique membership number. All the information you’ll need will come in your welcome pack and our proactive membership team will make you feel very welcome, assisting you along the way. Contact the membership team for more information: new members: 0800 028 0245 Current members: 01295 713333 membership@bira.co.uk fashionassociationoritain.co.uk bira.co.uk Join online today – bira.co.uk/join-us
3 MINUTE QUICK TIP PREVIEW Spend one minute actioning each of the FAB tips below before you get to the show, and tell the team how you got on. [ 1st minute ]
[ 2nd minute ]
[ 3rd minute ]
VISUAL MERCHANDISING
BUYING
MARKETING & PROMOTIONS
Anyone looking at your shop with a fresh pair of eyes is a valuable critic.
Aim to cull your stock regularly.
Applying for awards in your industry can provide fantastic free coverage for your shop.
ACTION Ask a friend or family member to walk around your shop with you and ask them to comment as you do. Take notes, you might be surprised about what things are important to them and what things aren't.
ACTION Check the lines that continue in the bottom 20% and make the decision to cut one, even if you really love it.
ACTION Search online for awards that relate to your industry and record their entry deadlines on your calendar. Aim to apply for three throughout the year.
WHAT MEMBERS SAY:
“
ere is only one group of people who really understand the challenges you face as an indie and that's FAB, largely on account of the fact that they speak to independent retailers every day. For time-starved, typically preoccupied retailers, the opportunity to fire some questions to experts while out scouting for new collections is both time and cost effective. e 30 minute; 30 questions format is a great example of delivering the right product to the right customer! Melissa Wheeler, Ambiance of Colchester
”
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H E A R T O F FA S H I O N
Moda Gent is celebrating its 25th season this August, and to celebrate we invite you to join us to make new Moda memories with our instaprint photo booth available for all visitors to use throughout the three day show. we also invite you to toast to this milestone season with a happy hour on the Moda gent plaza, join us for a complimentary drink from 5.00pm to 6.00pm on Sunday 10 August. we are proud to still be the uk’s key destination for many of the original Moda gent line-up, with the following brands who have emerged as heavyweights over the seasons queueing up to return this summer.
Ashwood Leather Gabicci HJ Hall
Douglas and Grahame Gibson Invicta
Duke Gurteen Skopes
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club
ocean
Camel Active
H E A R T O F FA S H I O N
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Moving forward from the familiar nautical trend this season, influence is drawn from the likes of the Italian riviera and the South of France – expect premium finishes and high-quality fabrics. Of course, the core of the trend, the red, white and blue colour palette, is still paramount, except with tones soer, almost vintage in finish. MWB editor victoria Jackson looks at the stand-out menswear trend for this season. German lifestyle label Brax executes this theme perfectly, with a series of coastal classics with a combination of stripes and block colours. Outerwear label Jupiter, meanwhile, features shimmering ripstop fabrics on the maritime segment of its Spring/Summer 2015 collection, which comprises sportive blousons through to long-line jackets, while menswear label Skopes continues its return to a smarter style of dressing, even with more casual pieces like its stone wind cheater, featuring navy and red lining and piping. The luxe maritime theme meanwhile, continues through shirting at German label Olymp, with various blue and aquatic nuances sitting next to beige and strawberry accents – three key shades for the season.
Jupiter
Meyer-Hosen
Casa Moda
Fynch-Hatton
Skopes
Brax
Olymp
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Pick of The ProducT Offering up the pick of the product available at this season’s Moda Gent, we take you through the brands and styles leading the roster.
[ Button up ]
As ever, shirts remain the lifeblood of many collections across the show with both casual and workwear styles witnessing a new flamboyant flair for pattern and colour this Spring/Summer.
Left to right: Baileys, Eterna, Seidensticker
[ In brief ]
Continuing to build on the ever-strengthening presence of men’s boxer brands within the show, this season’s line-up continues to expand, accommodating a seasonal swimwear offer.
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Left to right: Black Spade, Jeep, Jockey
[ Polo prints ]
Nautical influences lead the latest collections of polo shirts with blue and white prints present in many of the new season ranges.
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Left to right: D-Rock, Guide, Swade
[ Sock stripes ]
Assembling the leading sock brands, the choice, variety and quality of product available this season is the strongest to date.
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MMX
Raging Bull
rock
cut from the Warm earthy tones marry-up with military garb to create the ultimate laidback look across Moda Gent this season. Camel Active
Olymp
Br端hl
Boomerang
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H E A R T O F FA S H I O N
Today’s
dandy
Offering up a new level of dapper this season, men’s tailoring looks to the dandy of yesteryear with injections of colour prevailing across a range of new season collections at the show.
Florentino
Corpus Line by Wilvorst
Benvenuto
Atelier Torino
Magee
Digel
Remus Uomo
[ Accessories ] The finishing touches are just as important to this trend, and a host of accessories labels offer up the perfect complement of add-on products. Left to right: Guide, Knightsbridge Neckwear, HJ Socks
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exhiBiTor lisTinG MODA WOMAN Adini Akal Collections Alchemy Alice & barnabe Alice Collins Allison designs Amari design Amoré Amoretti Ann balon Ann balon occasions Ann balon Tuscany Anna Montana Anonymous Anoola Collection Arctic Storm Atelier gardeur Auburn Aurea vita Avant garde bariloche vintage Shirts batida beau Moda Collections beau Monde bella blue betty Clark betty kay bialcon with rabarbar bianca birA bladen bodyfrock boomerang braintree Clothing brandtex brax Carina Carmen Melero Carol C Collections Casadella Casamia Champagne fashions Christa probst München Christopher knight Menswear CJC Cloda Coline Continental Textiles Corizzi Cozzi CpM CpM due Crystal breeze daisy May daniella
D O N ’ T
deCk decollage dom bridals donna lewis doris Streich double Two woman dress Code dressed up eclipse eles Clothing elisa Cavaletti elizabeth Scott ella boo ella Moda emma emozioni d'a Mare emreco epilogue eternal eternity eva Tralala expoforum faber fenella frandsen frank Saul of london gill knitwear godske godske Classic godske of denmark gold leaf goubi gracie b grenouille habella handbags & gladrags house of dreams ibu indah i'cona image ingenue london inspire intown irresistible isabel Campos izabella Jagro James lakeland Jayley Collection Jessica graaf John Charles Jora Jorli kali orea karishma Creations kiraku kirsten krog
M I S S
M O DA ,
klassik knights fashion kSJ knitwear la naturelle l'atelier latte lauren Taylor léo guy lexus lexy lily & Me lime bay Clothing lindi linea raffaelli lizzie Clarke lo loré Mac duggal Marble Marco Marie Méro Marilu Masai Clothing Mascara pour la femme Maxim Michaela louisa Mireia Missbaron Miyoko Mode international Mon Cheri Mori lee Mousqueton Mudflower n & willow nassc group natali Silhouette ness nickel Sportswear nina Murati nomads nuance orla outdoor leisurewear pachamama paola paradiso Couture paramount knitwear paramour paul Tate fashion pause Café phool picadilly pistachio pomodoro premier fashion preppy
T H E
presen prom frocks pura pure & natural Q'neel Qúe rainbow Club rainydays rakhi design refa reflect knitwear reggazzo renata rigelup robell roberto naldo ronald Joyce Sahara Saloos Sarah lawrence Saskia Select by hermann lange Semper Signature So'b' Solo womenswear Sonia peña South lodge S'Quise Steilmann uk Strawberry bay Sublime Clothing Sugar Crisp Sunco knitwear Suzy d Swish Tara vao Tayberry Terminal one at's Me by Jagro e Colour Studio Tia Tiffany Tiffanys uk Tilly Tizzaro Tina Taylor Tinta Tivoli Toni Toni dress Tulchan Textiles urban bliss vijay fashion western wind Zuppe
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H E A R T O F FA S H I O N
LYCRA® is a trademark of INVISTA
MODA LINGERIE & SWIMWEAR Moda Lingerie & Swimwear is sponsored by INVISTA
Affinitas intimates Aer eden Alba Associates Alterego Anita Active Anita Care Anita Comfort Anita Maternity Anita uk Antigel by lise Charmel Antinea by lise Charmel Avanua b.temptd baku ballerina beachcomber beauty night berlei bestform Aquasculpting bestform lingerie blackspade body wrap boobs & bloomers brettles by Caprice by Caprice lingerie by Caprice Swimwear Cake lingerie Carmen Marc valvo Chantelle Chantelle beachwear Charmline Charmline bodycontrol Charnos Chilprufe Cleo by panache Cleo Swim by panache Coco reef Control body Conturelle by felina Cottonreal Collection uk Cottonreal lingerie uk Cupcake nursing pads Curvy kate Cyberjammies damella david Swimwear de Montfort university diva Swim dkny dkny loungewear dkny Sleepwear eberjey edelweiss elissa & Stef underwear elomi
E R I E N C E ,
N E C
emar Swimwear empreinte eprise by lise Charmel epure by lise Charmel eva evollove f1 generation fantasie fashion forms fashy uk felina fordville freya gaspé ginia glamour by Alles gossard gottex gracya gTX guy de france hanro harvey James hipanema honeydew hot honi Swimwear hoTmilk hue huit 8 implicite indigo Sky ino gottex innovation inspirations intimates lingerie invista - lycra® fibre irall irall erotic Jamu Australia Janine robin kayser kiku design krisline la Marquise by lamatex lady Selena laltex laura beach laurence Tavernier lepel levis lidea lingadore lise Charmel lingerie lise Charmel Swimwear lou loungeable luna di Seta Magic body fashion Maidenform Mama by Alles Marjolaine Marlon Maryan Mehlhorn Medibra by Alles Mendels fashion group Mey Michael kors Swimwear
Miraclesuit Shapewear Miraclesuit Swimwear Moontide Mystique nansu naomi & nicole natmen naturana network dessous nickey nobel nicole olivier nina von C oyster bay beachwear pain de Sucre palm beach Swimwear panache panache black panache Sport panache Swim parfait by Affinitas passion passionata pia rossini resort wear piha pill nightwear pleasure State pour Moi! princesse Tam Tam profile by gottex provocative puma pure Chemistry roidal rose water rosy roza Sans Complexe Sculptresse Seafolly Seaspray Second Skin Secret play Selena Secrets Shibue Couture Signature by Aer eden Silhouette lingerie Simone pérèle Simply Silk by Cottonreal uk Slenderella South beach Swimwear yearbook Swimwear Z Tessy beachwear Tutti rouge un:usual underlines vamp vanilla night & day vanity fair vannina vesperini vedonis vevie vivis wacoal waites walker reid
B I R M I NG H A M
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watercult wolbar
MODA ACCESSORIES Absolute Jewellery Accessories by park lane Anh & Art Artsac Ashwood leather bagitali bardot betty barclay Accessories big fisch bizinti boardman brothers bodenschatz bags boot Candy boscha bulaggi® bullet 69 Cadari london Capiz Casa di Stella Chloe ward fashion Claudia Canova Cottage Cashmere Crosshatch dante dents eastern Counties eliza gracious emma b euro Accessories failsworth hats fashion Star fischer's Accessories fJ Collection gaby golddigga gorjus hawkins Collection hawkins Country hawkins polar expo helen Moore hunt's Accessories id hats J bees Millinery J C unique Jane Anne designs Jayley Collection Jewelcity Jiglz Jk henderson kinsey great britain kornik libby bea london fashion bags Maddox Major wear Malissa J Collection Marc Shoes Maria Carla Mary g Shoes Max & ellie Michael bags Milan fashion
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1 0 - 1 2 AUGUS T 2 0 1 4
Milans fashion Miss Milly Miss Shorthair Moca fashion natalie inger Jewellery natraj international nouv-elle nv bags & Accessories pachamama papaya park lane Accessories peach Accessories peak & brim peter bettley pia rossini pikolinos poze Shoes pure fashions red fox fashion S h Sales Sally young Collection Sansibar bags Scarves by hawkins Siz-ellie Smith & Canova SSp hats Stephen Collins Stones Superbia Suzanne bettley Suzie blue Tempest designs e blue Turban e niche Collection omas Calvi Topazglow Treaty ultimate Collection van dal vera pellé vitali bags whiteley Zandra rhodes handbags & Shoes
MODA FOOTWEAR A & b Shoes Aerosoles Agatha ruiz de la prada Agilis barcelona Aigle Air Tech Air4men by Caprice Alessandro nerini Allrounder Alpe Ameribag Analpa Anna lease Annabelle Anne Michelle Anti Shokk by Caprice Apple footwear AS98 Aspen Azor babycham
D O N ’ T
bambi bambooA barker Shoes bartium base london beach Athletics bedroom Athletics bêJaks bellucci bernie Mev betsy biomecanics birkenstock bisue ballerinas blink bloch blundstone bo-bell bobux boulevard brakeburn brandwagon brenda Zaro brian James footwear bronx bueno bugatti butterfly Twists Camel Active Campobello Caprice Cara london Carlton london Catesby Cefalu Chatham Chatterbox Cherag Cherry blossom premium Chipmunks Chix Ciara City Shoes wholesale Collonil Comfort plus by e Sutton Comfort Shoe warehouse Cooler premier Coolers Cosies Cosy Comfort Cotswold d b easy b da bella daisy roots (uk) danco® db Shoes dek dolcis down to earth dr keller dr lightfoot dr Martens dr patrick dude Shoes dunlop duvet ducks
M I S S
M O DA ,
eaze edge Miss Sixty eezee el naturalista elia b ella Shoes ellie d emel first Shoes eneka envy equity Shoes euroleathers fabulous fabs fiorella Shoes fish n Chips flopZ fly london footwear Today four Seasons franco russo froddo front london gadea gardiners footwear Specialists garvalin gbb Catimini genuine Sheepskin Minnetonka george rye & Sons gerry weber gioseppo glamour n glitz Mistique glitz occasions gola Sport goodyear graers grendha grisport guicinari gumbies gumleaf heart and Sole hengst footwear hennesy hispanitas högl Shoe fashion holster hot Soles hug & hatch hX london ikkS ikon footwear indigo footwear ipanema J and elisabeth Jacobson Jana Shoes JC dees Jeffrey Cambell Jo ghost John white Shoes Josef Seibel Justin reece kéddo
T H E
kenyon fashion footwear kidderminster footwear kidderminster footwear kids new Shoes krasceva kumfi pumps l&J l J & r footwear laceys london laidback london lea lelo legero lelli kelly les Tropeziennes lexus bridal lexus fashion lexus prom lisa kay Shoes livesey Shoe Company lodgemok lodi lotus luca Mancini lucini luis gonzalo lunar Madison Manas Manfield Marco Tozzi Marian Marsan footwear Mary g Shoes Mel dreamed by Melissa Menbur Mephisto Mercury Mh Collection Milli Miss Sixty MJuS Mobils by Mephisto Mod Comfys Moda in pelle Montecatini Move by Melton Moyee Multi Choice wholesale Mustang natrelle naturalizer neosens newdress no doubt Shoes noel france northampton footwear northwest Territory occasions odeon out on a limb padders paolo vandini paradigma patrick Shoes paul green Shoes pedag
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H E A R T O F FA S H I O N pediped footwear pedro Anton perlato petasil peter england peter kaiser pippo pixie footwear pldM by palladium primigi pSl publicite rapsardi ravel reef refresh remonte renata renegade Sole reveal love your look richter ricosta rider rieker riva rM williams roamers rocket dog romika rsb® rSS edge Shoes ruby Shoo Sabatine Sabrina Chic Sachelle Couture Salt & pepper Sam & lees Children's Shoes Sandpiper Sano Sendra boots Shoe-String Shoetree Sirco leather Ska ballerinas Skechers uSA Slumberzzzby k S brands Soinos Sowalk Solovair Somerset footwear Spot-on Stone Sands london Suave Superfit Susino Tamaris TbS Tepor e Art Company e flexx e healthy back bag Company ink! omas blunt Toni pons Tradesafe Tredflex
E R I E N C E ,
N E C
Trueform Tuk ultimate Collection ultralighT unisa uSbrass vanilla Moon venutti Agencies vidoretta vitti love waldläufer walking on Air william lamb footwear winsley wolky wonders XTi footwear XTi kids Zaccho
MODA GENT 6th Sense Aero Sport Allsize Company Ashwood luggage & Accessories Atelier Torino baileys bar harbour beau Monde ben green benvenuto bertoni billabong biriz Tekstil björn borg blackspade bladen boomerang brax brook Taverner brühl bruno Saint hilaire burlington Cabano Calvin klein Socks Camel Active Campione Carabou Carabou belts Carabou Casual Shirts Carabou Classic Trousers Carabou Jackets & Coats Carabou knitwear Casa Moda Casual friday Christopher knight Menswear Claudio lugli Corgi Corpus line by wilvorst Crew Clothing Co. Cudworth Collection d555 dents digel double Two douglas & grahame
d-rock duke london ed baxter Clothing envy Tekstil eterna falke farah farah 1920 farah Classic florentino fynch-hatton gabicci Classic garcia Jeans gentle grip gibson london giorgio grenouille guide gurteen gurteen esquire h J Socks hardware by Cudworth hattric fashion heat holders hot Sox hunt & holditch id denim AsdruMark J J willis Jakmans Jeep Jockey Jupiter kam Jeanswear kensington knightsbridge neckwear lizard king lombardo M2C2 Maddox Street london Mag Mouch Sophos Magee Meyer-hosen Michael george Molina knitwear Morley MX 360 nagano north 56.4 olymp onasis one like no other ottomoda pachamama paradigm by double Two peter england peter gribby prima r2 westbrook raging bull redpoint remus uomo replika Jeans Cph riverton rockford rocola
B I R M I NG H A M
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S & l Supplies / Tom hagan S4 Jackets Santa Cruz Seidensticker Signal Skopes Sorrento Split Star Superego Swade e british bag Company e label Tootal Tziacco urban beach vedoneire viyella wilvorst wolsey
SELECT bertoni björn borg Casual friday farah 1920 garcia hot Sox Jusitn reece knightsbridge one like no other T.u.k
MINI MODA bambi bloch bo-bell bobux Chipmunks daisy roots danco emel froddo garvalin gioseppo hug & hatch lea lelo lelli kelly Miss Sixty Move by Melton noel of france pediped petasil pippo primigi richter ricosta Superfit william lamb
list correct at time of going to print
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Make a date for next season: 15-17 February 2015, NEC Birmingham