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ABOUT MODA EVENT OVERVIEW VENUE PARTNERS SPONSORSHIP BENEFITS CONTACT US
MODA is a non-profit student organization at the University of Chicago. It began in 2003 with the intention of showcasing fashion on campus, promoting the city’s fashion scene, and being a resource for students interested in fashion. Through our Designer Bootcamp program, on- and off-campus fashion events, quarterly magazine, and daily blog, MODA has established itself as one of the most prominent organizations at the University of Chicago. In partnership with industry professionals, corporate sponsors, and the media, MODA strives to connect the University of Chicago community to the greater Chicago and nationwide fashion scenes.
Photo credit: Tiffany Tan
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MODA’s Spring Fashion Show is an annual branded fashion fete. The event provides opportunities for fashion designers and sponsors to come face-to-face with principal tastemakers, media, and young and affluent consumers. Activities include:
sponsors, designers, press, • Private pre-show parties for and VIP guests • Live performances by musical talent and DJs • Top designers and brands—including Ann Taylor and more—in addition to student designers • Gift bags, display tables, and other consumer-facing opportunities • Media coverage of sponsors through event press, online and radio promotions, and targeted marketing campaigns Every year MODA hosts its Spring Fashion Show at a chic downtown location. This year MODA will return to Union Station for its signature 10th annual event. Attracting an affluent student body and wide off-campus audience, this event provides unparalleled opportunities for brands to attract and interact with millennial consumers.
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Pre-Show Reception, 8-9 Capacity of 1200 Fashion Show, 9-10 Capacity of 1200 After-Party, 11-2 a.m. Every year, an official MODA after-party is held at one of Chicago’s most celebrated entertainment venues. In the past, it has been hosted and sponsored by the legendary Chicago Underground, 8fifty8, and Lumen.
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Union Station, Chicago: The Great Hall at Chicago Union Station is the ideal location for large special events, combining versatile room configurations with the convenience of a centrally located and accessible downtown venue. Additionally, opening onto the Great Hall is the Union Gallery, a beautiful 3,500-square-foot room, ideal for pre-show VIP receptions.
Unique branding opportunities for sponsors can be made available through: • • • •
Side panel branding Video projections Brand installations and product displays Live sampling and demonstrations
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At MODA, sponsors are always front and center. We are proud to partner with a wide variety of amazing sponsors who help make our events possible. Through these partnerships, participating brands are linked to our diverse audience in a luxurious yet laidback atmosphere. Past sponsors have included:
VIP gift bags on display on Union Station’s grand staircase.
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Rights as exclusive and titular sponsor Branded VIP Party hosted in your honor Speaking opportunity at opening of show and mentions in introductory speeches Branded merchandise and promotional materials, including recognition on all tickets, posters, and social media Logo in large size with top/medial placement on custom-designed step and repeat, as well as in the sponsorship reel, staff shirts, and gift bags Advertising in the event program and VIP gift bags Mention in official press release Your corporate/brand press release included in MODA’s media kits Back cover ad in MODA Magazine Right to 10 banners at the event, size TBD Large-size ad on MODA’s website for a year Complimentary VIP seating for corporate/brand reps Additional on-site promotions, installations, and visibility tailored to fulfill your needs and goals