Mode Lab 431 NW Flanders St. #302 Portland, OR 97209 +1 (347) 788-0570
hello@modelab.is http://modelab.is
Harry’s Winston Gen.02 Data-driven Performance Grip Texture A modern take on functional knurling using computational tools
In partnership with:
Scott Newlin Harry’s, Inc. 161 6th Ave, New York, NY 10013 https://www.harrys.com
Project Completion Date: 2016 Product Launch Date: 2017
Statement of Confidentiality This document and supporting materials contain confidential and proprietary business information of Mode Lab, LLC. These materials may be printed or photocopied for use in evaluating the documented project, but are not to be shared with other parties.
+1 (347) 788-0570 | http://modelab.is | hello@modelab.is
About Us Mode Lab is an advanced product creation consultancy specializing in computational design.
Today’s most dominant technology trends are causing
We design and build computational tools, develop
a fundamental shift in the behaviors of businesses and
innovative products, and provide strategic consulting to
consumers alike. With this change, profoundly different
companies interested in using computational design to
ideas about the nature of products, design, and making
transform their businesses.
have emerged.
We have over 15 years of experience working with design
While extraordinary progress is being made in
and engineering teams at some of the world’s boldest
manufacturing, material science, and software
organizations. Our team brings a unique cross-industry
engineering, design teams are struggling to keep up.
perspective to our automotive, manufacturing and
As the world has become increasingly complex and
consumer product customers.
distributed, conventional design tools and methods are
Our clients come to us for our talent, our vision, and our
no longer sufficient. Every organization must now rise to
values. They return because of our obsession with design
the challenge of re-configuring themselves to align with
and inspiring creative energy.
the systems, flows, and exchanges that shape a new era of design and production.
We partner with bold design organizations to accelerate creative and technological innovation.
Who we are
Our mission is to harness the power of computation to streamline creativity, accelerate design, and enable a more seamless transition from prototype to production.
What we do
Innovation consulting, including strategic foresight and trends Product development and design leveraging advanced R&D All aspects of software development, from design to delivery
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Mode Lab | Harry’s Winston Razor - Performance Grip Texture
+1 (347) 788-0570 | http://modelab.is | hello@modelab.is
Our Team
Project Team
Ronnie Parsons, Founder & CEO Ronnie is a design executive with over 15 years of experience, including computational systems research, datadriven product creation, algorithm strategy, and change management. His industry expertise ranges from footwear and apparel, software, automotive, consumer product, advanced manufacturing, and architecture. At Mode Lab, Ronnie helps design leaders harness the power of computation to drive business transformation and organizational change.
Our cross-functional teams Computational Designers The creative driving force behind the conceptualization and development of disruptive technology, tools, and design methods.
Strategists Leads design sprints to uncover, understand, and plan organizational change and technological innovation.
Software Engineers Builds beautiful, full-stack software applications to support design, research, and technology initiatives.
Researchers Researches the necessary systems, tools, and workflows to support novel ways of working and making.
Mode Lab | Harry’s Winston Razor - Performance Grip Texture
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+1 (347) 788-0570 | http://modelab.is | hello@modelab.is
Our Services We help forward-looking teams use computational design to rapidly transition concepts from early prototypes to consumer-facing products and experiences. Innovation Consulting As technology continues to advance, access to data and computing power is
Market Analysis & Industry Insights
leveling the competitive field. As a result, consumer expectations are continuously shifting, and established organizations are struggling to keep up. Our team works with design leadership to understand their organization and how they measure success. Our teams help create new growth by uncovering unmet needs in the
Strategic Foresight & Trends Tools & Method Training
market and transforming them into meaningful business opportunities.
Product Design Consumers expect better performing and more personalized products, requiring
Product Design & Development
companies to develop unique design solutions at a rate faster than they can achieve. Our teams use disruptive technology to address every aspect of product design and development—from early concepting and prototyping to design engineering for advanced manufacturing. We enable organizations to reduce time
Generative Design Design Engineering for Manufacturability
to market while creating more intelligent, personal, and connected products.
Full-Stack Development Designers require smarter and more intuitive tools to realize their creative vision. Our team crafts digital tools and services that anticipate designers’ needs by leveraging a design-driven development process. We deliver technology that empowers designers and extends their creative reach.
Software Architecture & Design Custom API & SDK Development Bespoke Plugins & Extensions
Advanced R&D We are in the midst of a paradigm shift, and companies must understand
User Research
the nature of this shift in order to design for it.In our work across industries, we continuously collect insights and examine emerging technologies for the potential to transform businesses and disrupt markets. Our research teams reimagine categories and help our partners maintain a competitive advantage in a
Emerging Technology Assessment Method of Make Experimentation
continuously changing world. 4
Mode Lab | Harry’s Winston Razor - Performance Grip Texture
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Case Study
Harry’s | The Winston Razor We designed and developed a data-driven grip texture to enhance the overall visual aesthetic and functional performance of Harry’s signature Winston razor. Harry’s offers innovative shaving products that blend quality craftsmanship and simple design using an exacting
timeless simplicity and modern ergonomics.
construction process and only the finest materials.
Our collaboration with Harry’s integrated a level of
Partnering with uniquely talented craftsmen and
using conventional 3D CAD technology.
designers has allowed Harry’s to create handles that blend
product refinement and detail previously unachievable
https://www.harrys.com
Harry’s required a grip texture that: Embodied Harry’s brand position as an innovator in both aesthetic
Integrated durability and ergonomic product features
design and shaving performance Enhanced the control and positioning of the handle
Mode Lab | Harry’s Winston Razor - Performance Grip Texture
Complied to injection molding geometry specifications
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Case Study Development Mode Lab was tasked with developing a data-driven texture profile that would both embody and further define Harry’s brand position as an innovator in product aesthetics and shaving performance. Our unique ability to architect and develop complex design algorithms allowed us to rapidly iterate with complex, responsive geometry. Initially, we explored a variety of schematic textures in an onsite design session. We mapped grip zones on the handle, identifying
Grip Texture Map
areas for control, manipulation, and requirements for manufacturing. As the project progressed, we narrowed the focus and increased the detail and fidelity of the concepts being explored, providing both visualizations and rapid prototypes to Harry’s design team. The Winston handle features a diamond-textured grip, a nod to the knurl pattern of classic safety razors. The scale and depth of the texture vary based on grip zones identified in the performance maps to create an updated, modern take on knurling.
Project Deliverable Materials Product Design Sprint Algorithm and Product Concept Iterations Product Discovery Document Product Development Files (3D CAD and Visualizations) Final 3D CAD for Manufacturing
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Texture Iterations
Mode Lab | Harry’s Winston Razor - Performance Grip Texture
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Case Study Timeline Week
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Pre-Flight Discover Explore Develop Prototype Finalize Planning & Strategy
Develop
Define terms, gather relevant project assets, and
Focused development and testing of single performance
synthesize project brief into an actionable roadmap.
system(s) in virtual and/or physical output evaluated
Deliverables:
against performance criteria.
- 3D and 2D Data & Physical Prototypes Audit
Deliverables:
- Product Vision & Design Sprint Outline
- Design Development of Single Design Schematic - Design Engineering for Manufacturing Specifications
Discover
Prototype
Onsite design sprint to gain insight surrounding current
Product testing of product and evaluation by targeted
design approaches, create initial texture concepts, and
users based on performance criteria.
identify relevant performance system(s) for texture profile definition.
Deliverables:
Deliverables:
- Prototype Visualizations
- Onsite Sprint & Market Survey and Product Research
- 3D CAD Files of 2-3 Prototypes
- Physical Prototypes
- Product Discovery Document
Explore
Finalize
Systematic exploration of 2-3 concepts that address
Refinement of prototypes and manufacturing
relevant performance system(s) for texture profile
considerations evaluated against performance criteria.
definition, culminating in the identification of a single schematic to develop.
Deliverables:
Deliverables:
- Design Engineering for Manufacturing Specifications
- Final Product Development Files & Visualizations
- Product Concept Iterations of 2-3 Design Schematics Mode Lab | Harry’s Winston Razor - Performance Grip Texture
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Grasshopper Primer
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Dynamo Dictionary
Dynamo Primer