2 minute read
Rococo Sand
Q: Describe the overall concept of Rococo Sand?
A: Always designed with the beach in mind and versatility from day to night comfort, Rococo Sand was created to cater to the woman who loves patterns and unique prints. The collection has evolved from coverups to include ready-to-wear and swim. Inspiration for the unique look comes from the world’s beaches.
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Moonlight printed maxi dress $455
Echo maxi dress $621
Q: What makes your line so unique and innovative?
A: Our prints and bold color palette are so unique and are always apt for the season and any vacation getaway. We are always staying current by taking inspiration from different cultures around the world.
Q: How would you describe the Rococo Sand girl?
A: The Rococo Sand Girl is a fierce risk-taker who is comfortable in her own skin. She is always experimenting with new prints and unique patterns. She loves to travel and explore all while feeling fabulous in what she wears.
Q: Are there any rules to fashion you live by?
A: When designing a collection, our first priority is always comfort. It is important to us that our garments are both airy and trendy for our women during all of their travels.
Q: Best advice you've ever received?
A: The best advice we have received is to “be true to your aesthetics and always be grounded.” We like to keep this in the back of our head to keep us motivated while collaborating on new collections.
Q: What's next for the line? What can we be on the lookout for?
A: We have a ton of exciting things happening in the future. You can definitely be on the lookout for a lot of party and holiday wear in our upcoming seasons. Of course, it will include trendy and versatile pieces.
Universe Printed Concept Dress $538
Q: What are 3 major fashion trends you’re seeing for this Summer?
A: This summer we are seeing a huge tie-dye comeback. We also are seeing a lot of flowy floral prints on dresses and skirts as well as silky mini dresses – which are always perfect for this season.
Q: Greatest success or achievement with the brand?
A: We like to recognize every little milestone. Whether that is completing a collection early or receiving compliments on our garments, we are always celebrating an accomplishment.
