CHRIS4LIFE COLON CANCER FOUNDATION COLON CANCER AWARENESS MONTH 2014 Media Coverage Summary February - May 2014
NEWS MEDIA
online publications, blogs, broadcast
WASHINGTON LIFE MAGAZINE 2.14 The Young and the Guest List 2014: A Guide to Washington's Most Influentional 40-and-Under Leaders http://goo.gl/A9qNeh
TOGETHER WE FLOURISH 2.24.14 Pittsburgh Residents Bake Thousands of Cookies for Colon Cancer 4th Annual “Cookies4Chris” Event set for March 2 http://goo.gl/O04Sce
PITTSBURGH POST GAZETTE 2.27.14
WASHINGTON LIFE MAGAZINE 2.14
Thousands of cookies will be highlight of fundraiser http://bit.ly/1hwJG0n
PG PLATE 2.27.14 Eat cookies, raise money for cancer research http://goo.gl/q66z86
DC MAGAZINE 2.28.14 Eat4Life mentioned in newsletter http://goo.gl/q66z86
EXAMINER 2.28.14 Colon Cancer Coalition gets in gear for Colon Cancer Awareness Month http://goo.gl/bu2bgu
PAMELA’S PUNCH 2.28.14 Love your butt 2.0 kicks off
PITTSBURGH POST GAZETTE 2.27.14
http://goo.gl/9QGdu6
EDIBLE ALLEGHENY 3.1.14 http://goo.gl/sv7B0m
TODAY SHOW PLAZA 3.3.14 Michael Sapienza interview outside the Today Show http://youtu.be/AcBN2f2XkpE
WOWT 3.5.14 Love Your Butt
http://goo.gl/uAqyjf
LATIN LIFE DENVER 3.7.14 Dress in Blue: Celebrate Colorectal Cancer Awareness http://goo.gl/5dVCAZ
PG PLATE 2.27.14
FOODIE & THE BEAST 3.9.14 March, 9th 2014
http://goo.gl/vAqK1k
GREG’S LIST 3.9.14 Chris4Life 2nd Annual Eat4Life http://goo.gl/D8LarJ
PAMELA’S PUNCH 3.9.14 2nd Annual Eat4Life Chef Cook-Off Headliners:… http://goo.gl/15g5RF
FOX 5: GOOD DAY DC 3.12.14
LEGACY FOR HEALTH 3.12.14 March is National Colorectal Cancer Awareness Month http://goo.gl/7R59KI
FOX 5: GOOD DAY DC 3.12.14 Love Your Butt with Colon Healthy Recipes http://goo.gl/LkoGzl
WJLA: LET’S TALK LIVE 3.14.14 Eat4Life Colon-Friendly Cook-Off http://goo.gl/iOuAHT
NEWS CHANNEL 8 3.16.14
WJLA: LET’S TALK LIVE 3.14.14
Sunday AM news segment http://goo.gl/N4OFXb
BEEN THERE DONE THAT WITH KAT 3.16.14 Do you #LoveYourButt? http://goo.gl/Vxr5Tm
PATRON HEALTH 3.17.14 Chris4Life Reveals New Edition of Popular Love Your Butt Campaign for National Colorectal Cancer Awareness Month http://goo.gl/eFIjHM
BISNOW 3.18.14
PATRON HEALTH 3.17.14
Eat4Life!
http://goo.gl/7PSbTG
DC EATER 3.18.14 http://goo.gl/xC6RBZ
DC ON HEELS 3.18.14 Eat4Life
http://goo.gl/P1pVIQ
DC ON HEELS 3.18.14
LIFE WITH A SOUTHERN GIRL 3.18.14 Chris4Life Reveals New Edition of Popular Love Your Butt Campaign for National Colorectal Cancer Awareness Month http://goo.gl/Jrz9zp
PAMELA’S PUNCH 3.18.14 Eat4Life Cooks up the Competition http://goo.gl/durD8Z
LIVE FIT & SORE 3.14 Love Your Butt and Join Us for a 5k http://goo.gl/P1pVIQ
PAMELA’S PUNCH 3.18.14 Eat4Life Cooks up the Competition http://goo.gl/durD8Z
LIVE FIT & SORE 3.14 Love Your Butt and Join Us for a 5k http://goo.gl/P1pVIQ
TIME’S SQUARE PHOTOS 3.20.14
LIFE WITH A SOUTHERN GIRL 3.18.14
03-17 Colon Cancer Foundation http://goo.gl/RvLDCm
REINVENTION GIRL 3.20.14 Not as Sexy as Pink, Blue is Important too http://goo.gl/wxbyxC
FOX 2: HEALTH MATTERS 3.20.14 Colon Cancer Awareness http://goo.gl/6qxDkF
SAVVY SASSY MOMS 3.20.14 Love Your Butt
http://goo.gl/ZAuVvP
CRAZY RUNNING GIRL 3.20.14 Love your butt & what an insult http://goo.gl/ha86Xe
GOTTA GET RUNNING 3.21.14 #42: 2014 Scope it Out 5k http://goo.gl/sVbcx9
WTOP NEWS 3.23.14 Scope it Out 5k raises colon cancer awareness http://goo.gl/sK03yo
WTOP NEWS 3.23.14
WTOP NEWS 3.23.14 WTOP at the scene of the annual Scope it Out 5k with Mitch Miller http://goo.gl/uWLMKx
SHE KNOWS 3.24.14 Colon cancer awareness raises a social media buttlift http://goo.gl/pVbkaj
THE REGISTERED GUARD 3.24.14 It's all about cancer screening http://goo.gl/TPJPkp
CNN HEALTH MINUTE 3.26.14 Screening for Colon Cancer http://goo.gl/Uo7nXx
SHE KNOWS 3.24.14
FOX 4: HEALTH MINUTE 3.26.14 http://goo.gl/UZONWT
FOX 21 NEWS 3.26.14 "Love Your Butt" Focuses on Colon Cancer
SPEAKING OF SANOFI 3.26.14 Why #Iamblue
http://goo.gl/TOFJZ1
DIGITAL JOURNAL 3.28.14 Preventing Colorectal Cancer Names 2014 Champions of Colorectal Cancer Prevention http://goo.gl/plxBYy
EVERYDAY HEALTH 3.28.14
DIGITAL JOURNAL 3.28.14
My Mother's Death is Helping Those with Colon Cancer http://goo.gl/UZONWT
ABC 4 UTAH 3.28.14 Love Your Butt Segment http://goo.gl/L2vFwT
CAPITAL COOKING 3.30.14 Eat4Life Fundraiser to Kick off Colon Cancer Awareness Month http://goo.gl/MEhiK5
PAMELA’S PUNCH 3.31.14 Colon Cancer Awareness Month 2014 Ends…We've Come a Long Way, Baby http://goo.gl/LUUkxd
EVERYDAY HEALTH 3.28.14
XM SATELITE RADIO 3.31.14 Michael Sapienza Interviewed on the Doctors Radio station http://goo.gl/2U5lCO
EVERYDAY HEALTH - AOL/HEALTH 4.1.14 Love Your Butt mention on front page
THE WASHINGTON POST 4.1.14 Seen those "Love Your Butt" ads? http://goo.gl/pKcOL3
THE SHIFT RADIO 4.9.14 Chris4Life: Love Your Butt Campaign Shifting Colon Cancer http://goo.gl/E2kj3I
PAMELA’S PUNCH 5.19.14
PAMELA’S PUNCH 5.19.14
An Intimate Gathering with Friends of the Ruesch Center http://goo.gl/e6pjSn
PAMELA’S PUNCH 5.23.14 4th Annual Erica Paul Fabulous Event http://goo.gl/ApC94X
LOVE YOUR BUTT AD CAMPAIGN
DC Bus
SOCIAL MEDIA
Twitter analytics from Twitonomy.com
TWITTER @Chris4Cure 5,537 tweets 1,837 following 2,113 followers (all time) 765 tweets (from 1.1.14 to 5.29.14)
5.17 tweets per day 506 retweets 363 hashtags 233 user mentions 77 replies 141 links 118 tweets favorited 481 mentions from 192 users potential reach 1,723,711
TWEET HISTORY
1.1.14 to 5.29.14
RETWEETS from 1.1.14 to 5.29.14
506 retweets 113 tweets retweeted a total of 253 times 76 have been favorited 23 are replies 57 include mentions 67 include links 85 include hashtags
TOP HASHTAGS
USERS MOST RETWEETED
1.1.14 to 5.29.14
from 1.1.14 to 5.29.14
#loveyourbutt 64 #80by2018 36 #coloncancer 35 #scopeitout5k 20 #eat4life 19 #dc 12 #colorectalcancer 9 #cancer 8 #nyc 8 #dcevents 7 #awareness 4 #cookies4chris 4
FAVORITES from 1.1.14 to 5.29.14
118 favorited tweets a total of 192 times 76 have been retweeted 24 are replies 61 include mentions 61 include links 85 include hashtags
TOP HASHTAGS
1.1.14 to 5.29.14
MOST INFLUENTIAL USERS Users w/ the most followers
@EverydayHealth 277,654 @UdisGlutenFree 94,908 @MoneyMichelle 77,537 @SavvySassyMoms 59,535 @WolfgangBuzz 40,259 @OhMyGoff 31,058 @DylanDreyerNBC 30,866 @Bedsider 25,044 @SaonofiUS 21,343 @NycciNellis 20,126
MOST ACTIVE USERS 1.1.14 to 5.29.14