OLD TOWN BOUTIQUE DISTRICT Summer Events 2014
Media Coverage Summary May - October 2014
BLOCK PARTY SERIES
Boutiques Up Late every Thursday night, May 8th to July 31st
fb = Facebook likes/shares t = Twitter mentions
PAMELA’S PUNCH 4.29.14 Block Party mention on Facebook & Twitter
FW SCOUT 5.01.14 Email Newsletter bit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 5.08.14 Fashion Fix: Mother's Day Sales and News Round-Up bit.ly/ZWLUnI / fb 3
WASHINGTONIAN SHOP AROUND 5.10.14 Shop Around Events
bit.ly/1xKRvbQ / fb 3, t 9
RED BRICK TOWN 5.14.14 Event Calendar
bit.ly/1p6n76i / fb 1, t 1
MY LITTLE BIRD 5.18.14 Shopping Old Town
FW SCOUT 5.01.14
bit.ly/1D7CdAH / fb 22, t 15
NORTHERN VIRGINIA MAGAZINE 5.28.14 Sales are Buzzing at The Shoe Hive bit.ly/ZWMG48 / fb 9, t 10
NORTHERN VIRGINIA MAGAZINE 6.12.14 9 Innovative Gifts for Every Dad bit.ly/1toFAlQ / fb 11
NORTHERN VIRGINIA MAGAZINE 5.08.14
SIDEWALK SALE
Saturday & Sunday, August 9th & 10th
fb = Facebook likes/shares t = Twitter mentions
RACKED DC 7.24.14 RACKED DC 7.24.14 Shop The Annual Alexandria Summer Sidewalk Sale bit.ly/1CdQfi4 / t 5
FW SCOUT 8.01.14 Email newsletter bit.ly/1yuLnrf
NORTHERN VIRGINIA MAGAZINE 8.01.14 Sidewalk Sale in August Issue
ALEXANDRIA LIFESTYLE 8.08.14 ALEXANDRIA LIFESTYLE 8.08.14 Weekend Planner: Sidewalk Sale bit.ly/1p6oMsL / t 4
ALEXANDRIA NEWS 8.08.14 Shop Til You Drop At Alexandria's Summer Sidewalk Sale bit.ly/1njrdwt
RED BRICK TOWN 8.09.14 Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend! bit.ly/1rqNUd2 / fb 5, t 9
ALEXANDRIA NEWS 8.08.14
RED TRICYCLE 8.09.14 Calendar Listing A Haven for Back to School Shopping bit.ly/1p6pg1S / fb 2
RED TRICYCLE 8.09.14 bit.ly/11f76FN
RED BRICK TOWN 8.09.14
SCAVENGER HUNT
Thursday through Saturday, September 18th to 20th
fb = Facebook likes/shares t = Twitter mentions
NORTHERN VIRGINIA MAGAZINE 9.01.14 Boutique mention in September issue
NORTHERN VIRGINIA MAGAZINE 9.01.14 FW SCOUT 9.02.14
via Instagram
Email Newsletter bit.ly/Zoi8XV / t 3
ALEXANDRIA NEWS 9.05.14 7th Annual Old Town Boutique District Scavenger Hunt Set for September 18-20, 2014 bit.ly/1wtUFPK
WASHINGTONIAN SHOP AROUND 9.08.14 Fashion Agenda: Ella-Rue Pop-Up Warehouse Sale, Bluemercury's 15th Birthday bit.ly/1o7T6Iy / fb 17, t 13
LOCAL KICKS 9.18.14 bit.ly/1wtVkAQ
ALEXANDRIA NEWS 9.05.14
PATCH 9.18.14 Old Town Boutique District Celebrates Anniversary with 7th Annual Scavenger Hunt aol.it/ZWVvef / t 1
RED BRICK TOWN 9.18.14 7th Annual Old Town Boutique District Scavenger Hunt Begins TODAY bit.ly/1w23kZM / fb 7, t 5
WASHINGTONIAN SHOP AROUND 9.08.14
SOCIAL MEDIA
Analytics from Twitonomy.com [see appendix]
@OTBoutiques
4,106 likes 70 visits
787 posts 562 followers 396 following
20 Boards 3,942 Pins 52 Likes 399 Followers 142 Following
14,600 total tweets 2,013 following 2,611 followers 3,197 tweets (2014)
11.42 tweets per day 1,515 retweets 917 hashtags 1,615 user mentions 133 replies 1,253 links 406 tweets retweeted 392 tweets favorited
TOP HASHTAGS from all time
#ShopLocal - 81 #ExtraordinaryALX - 56 #BoutiqesUpLate - 53 #OldTownHunt - 40 #SidewalkSaleALX - 35 #OTBDBlockParty -11
INSTAGRAM OTBoutiques
MEDIA CLIPPINGS SUMMARY PUBLICATION
DATE TITLE
Event: Block Party Series
BIT.LY
LINK view.ed4.net/ v/7CWL7Z/ northernvirgi niamag.com/s washingtonia n.com/blogs/s redbricktown .com/2014/05 mylittlebird.c om/2014/05/s northernvirgi
4.29.14 5.01.14
Block Party Mention Posted/Tweeted on FB/Twitter Email newsletter
Northern Virginia Magazine
5.08.14
Fashion Fix: Mother's Day Sales and News Round-Up
Washingtonian Shop Around Blog Red Brick Town My Little Bird Northern Virginia Magazine
5.10.14 5.14.14 5.18.14 5.28.14
Shop Around Events Mention in event calendar Shopping Old Town Sales are Buzzing at The Shoe Hive
bit.ly/1yuLnrf bit.ly/ZWLUnI bit.ly/1xKRvbQ bit.ly/1p6n76i bit.ly/1D7CdA H bit.ly/ZWMG48
Northern Virginia Magazine
6.12.14
9 Innovative Gifts for Every Dad
bit.ly/1toFAlQ
niamag.com/s northernvirgi niamag.com/s
Racked DC FW Scout
7.24.14 8.01.14
Shop The Annual Alexandria Summer Sidewalk Sale
bit.ly/1CdQfi4
Northern Virginia Magazine Alexandria Lifestyle Alexandria News Red Brick Town
8.01.14 8.08.14 8.08.14 8.09.14
Sidewalk Sale in August Issue Weekend Planner: Sidewalk Sale
dc.racked.co m/archives/20 view.ed4.net/ v/5O5UA2/R
bit.ly/1p6oMsL
alexandrialife style.com/20 alexandriane
Pamela's Punch FW Scout
Event: Sidewalk Sale
Red Tricycle Red Tricycle
8.09.14 8.09.14
Event: Scavenger Hunt Northern Virginia Magazine FW Scout Alexandria News
9.01.14 9.02.14 9.05.14
Washingtonian Shop Around Blog Local Kicks Patch Red Brick Town
9.08.14 9.18.14 9.18.14 9.18.14
Email newsletter
Shop Til You Drop At Alexandria's Summer Sidewalk Sale Alexandria’s 5th Annual Sidewalk Sale Starts This Weekend! Calendar Listing A Haven for Back to School Shopping
bit.ly/1njrdwt bit.ly/1rqNUd2 bit.ly/1p6pg1S bit.ly/11f76FN
ws.org/shopredbricktown .com/2014/08 redtri.com/dc /a-haven-forredtri.com/dc /d-c-metro-
Scavenger Hunt Mention in September Issue Email Newsletter
bit.ly/Zoi8XV
7th Annual Old Town Boutique District Scavenger Hunt SetAgenda: for September Fashion Ella-Rue 18-20, Pop-Up2014 Warehouse Sale,
bit.ly/1wtUFPK
Bluemercury's 15th Birthday Old Town Boutique District Celebrates Anniversary withAnnual 7th Annual Scavenger HuntDistrict Scavenger 7th Old Town Boutique Hunt Begins TODAY
bit.ly/1o7T6Iy bit.ly/1wtVkAQ aol.it/ZWVvef bit.ly/1w23kZM
view.ed4.net/ v/JDFA9Q/L9 alexandriane ws.org/7thwashingtonia n.com/blogs/s pinmelocal.co m/pins/3361 patch.com/vir ginia/delray/ol redbricktown .com/2014/09
LIKES TWTS -
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3
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3 1 22 9
9 1 15 10
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4 9
2 -
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17 7
13 1 5
APPENDIX: TWITONOMY Twitter analytics from Twitonomy.com