Corporate Portfolio by Modern IDENTITY Inc.

CORPORATE CORPORATE

Constellat 598 Broad New York, 212 219 99 212 219 25

tionNY dway 10B , NY 10012 979 528

Crawford & Company Advertising Collateral Identity Microsite Publications Signage Motion Graphics

As the world’s largest independent insurance claims administrator, with ten business lines and operations in 65 countries, CRAWFORD & COMPANY needed to codify its vast, global portfolio of services. Clients and investors were unable to understand the relationship of the business lines to each other, and, more importantly, how the company could support clients across a broad spectrum of specialized needs. Partnering with Constellation NY, we helped realize a new organizing principle and data rebus called THE CRAWFORD SYSTEM OF CLAIMS SOLUTIONS, which arranged Crawford’s multifaceted network of companies into a cohesive, easily understood visual paradigm. Starting with a service need or geographic location, the customer could now, within 3 clicks, locate the appropriate business line and contact information. We launched The System as an interactive campaign, encompassing web, digital, and print media as well as live events. Initially presented as a touch-screen presentation, the visuals demonstrate the fact that under The System, clients can access every part of Crawford’s large, complex network through a simple, 3-step navigation process driven by their particular needs. Brochures we created for select business lines presented each company’s unique value proposition under The System’s brand identity.

CONSULTATION

CLAIM SERVICES

BUSINESS PROCESS OUTSOURCING

Link to CRAWFORD SYSTEM WEBSITE

For the PLRB Conference we announced "The System" by reskining an existing tradeshow booth, created all new collateral material for the Crawford & Company brand as well as for the individual brands including a touchscreen interactive installation and animation.

Crawford & Company Global Technical Services Advertising Collateral Identity Microsite Publications Motion Graphics

The look and feel of the GTS brand evolved out of the Crawford brand exploratory. The brochure collateral, selected images, and web design of GTS mirrors the corporate brand but retains a unique independent feel. To differentiate GTS from competitors we partnered with National Geographic Image Service. Rather than using staged storybook images or amateur images of diasasters, the National Geographic stock images assured quality and impact. GTS is the business that deals with large, industry specific claims such as mining disasters or large scale construction projects like hydroelectric dams. The GTS staff is made up of industry experts well-known in their individual specialties. Finding the RIGHT person for the RIGHT question or problem was the reason for the microsite we designed. With a powerful database based on both Industry and Location, any customer could have the individual contact information within 3 clicks.

Link to GTS WEBSITE

The stunning imagery came mostly from National Geographic Stock, who has access to the finest photographers in the world. The use of stock imagery helped keep the quality high and the prices low.

Guardian Insurance Advertising Collateral Publications Motion Graphics

For over a decade, Jeff Streeper has had a relationship with Guardian Life Insurance Company of America. Working on everything from television, print advertising and annual reports to individual product development. Most recently Jeff has worked with the Internal Communications department to launch a new, interactive online magazine for the sales field - Service.

Agency: Doremus :30 Television Spots Employee Benefits, Financial Guidance, and Wealth Management Director: Errol Morris Creative Director/Writer: Rebecca Tudor-Foley Art Director: Jeff Streeper

Contents 3 4 4 5 6 7 8 9 10 11 12 13 15 16 18 19

RECRUITING

20 Q&A with David Simkowitz:

Be a Guardian Hero

21 Be a Guardian Hero Webcast

Opening Notes from Meg Skinner Message from Don Sullivan IN BRIEF

2010 Elite Producers S&P Affirms Guardian’s Credit Rating Record-Setting CDM Recruiting Continues New Videos Highlight LBS Benefits for Individuals and Business Owners 2011 Recognition Meeting Requirements 2010 Quick Start Qualifiers Guardian’s 150th Anniversary Timeline and Video New Single Premium Immediate Annuity Uncommon Knowledge About Whole Life 2011 General Agency Awards Criteria PCA Qualifiers for 2009

Shares Best Practices

22 Guardian’s Houston Agency: Growth is Everyone’s Responsibility

FEATURES

General Agent Nat Perlmutter: Preserving and Protecting Our Industry Guardian Forms Strategic Partnership to Drive Significant Investment in Real Estate 2010 Sales Forum Highlights the Best of The Living Balance Sheet® Take Part in Guardian’s 150th Anniversary History Quiz New DIS Training Program

Service is an online magazine published by Corporate Communications for all Field associates. We welcome your input and comments, as well as your story suggestions. Correspondence can be sent by inter-office mail to Ralph Chaump at 7 Hanover Square, 23rd Fl., or via e-mail to ralph_chaump@glic.com. Executive Editor: Carl W. Rosst, Senior Manager, Business Communications Managing Editor: Ralph Chaump, Jr., Senior Internal Communications Specialist The Guardian Life Insurance Company of America, 7 Hanover Square, New York, NY 10004-4025

Pub. 4480 9/10

Guardian has also produced a new video that highlights the many advantages that The Living Balance Sheet® offers our Field force, including its state-of-the-art tools and resources which provide a true competitive advantage in the marketplace. t ClICk hERE to watch this video which is posted on www.joinguardianlife.com and learn how you can use it as a valuable recruiting tool to help grow Guardian’s distribution system.

New Videos Highlight Benefits of LBS for Individuals and Small Business Owners Looking to share how The Living Balance Sheet® (LBS) can make a positive impact on the lives of your individual and small business owner clients? You and your clients can now access several new videos showcasing the many advantages of using LBS in managing individual and business concerns by visiting www.thelivingbalancesheet.com. Click on the following links for a preview of each.

To get more information about the videos, including your ability to customize them, contact the LBS Agency Resources Team at 1-800-871-7780, Option 5, Choice 1.

Get the Facts: For Your Business

The Living Balance Sheet® and The Living Balance Sheet® logo are registered service marks of The Guardian Life Insurance Company of America (Guardian), New York, NY. The graphics and text used herein are the exclusive property of Guardian and protected under U.S. and International copyright laws. © Copyright 2005-2010, The Guardian Life Insurance Company of America

Get the Facts: For Your Life

FALL 2010 | 7

A SingulAr FocuS on giving BAck Throughout his career, Nat Perlmutter, CLU, ChFC has focused on helping people grow and taking them to places where they would not normally go. This visionary leadership style has been the hallmark of his entire tenure as a General Agent at Guardian, where he began his operation from scratch 30 years ago. Since that time, he has guided it to exponential levels of success, while his unwavering commitment to growing and developing people has set him apart as a leader and earned him various industry awards and honors, including the Anti-Defamation League’s Torch of Liberty Award, the Julian S. Myrick Award, and the Spencer L. McCarty Award – the latter two being the highest honors awarded to life underwriters in New York State. Outside of Guardian, Nat is also actively involved in several industry organizations and charitable foundations which are collectively focused on helping others to be the best that they can (continued on page 14) (continued on page 30)

yoU Too CAN BE A GUARdIAN hERo When it comes to his work, Financial Representative David Simkowitz of the Brooklyn E/P Agency is passionate about two things: growing Guardian and helping to give others a chance for a fulfilling career in the life insurance business. As 2010-2011 President of Guardian’s Executive Committee, David is using his new platform to encourage all of his Field colleagues to share with others the opportunities they have by working for Guardian. Simply put, David is encouraging everyone to play a key role in building our company’s future and to “Be a Guardian Hero.” In the following Q&A, he explains how Be a Guardian Hero was created, why growing our company is so important to him, and why a career as a Financial Representative is the most rewarding profession he knows.

Service: What was your inspiration for developing Be a Guardian Hero? David: When I was elected President of the Executive Committee this past spring, I immediately knew that I wanted to do something different and not focus on one limited area. I also did not want my term in office to be a ceremonial position. My goal was to help improve many aspects of Guardian as well as our industry. After hearing Guardian President and CEO Dennis Manning speak about how much more life insurance premium would be needed to sustain our surplus, I knew that focusing on recruiting new Financial Representatives (FRs) would be the best way to give back to

GUARDIAN

HERO Be a Guardian Hero Webcast Shares Best Practices

On July 21, members of Guardian’s Field force throughout the country participated in a special Webcast, hosted by Executive Committee President David Simkowitz of the Brooklyn E/P Agency, to celebrate the “Be a Guardian Hero National Hero Day.” The live Webcast included an overview of how Be a Guardian Hero was initiated and featured a mix of motivational and sales ideas from several of Guardian’s leading Financial Representatives.

Guardian. This would be a project not meant for only a few; it touches everyone: the company, our General Agents, our FRs, and all our associates. This is how Be a Guardian Hero was born. S: Why is this initiative so important to Guardian in general and you personally? D: Growth is a crucial focus for our company. It’s simple math, really; without growth, you either stay the same or you go backwards. Bringing more people into the Guardian army helps us raise our voice and share the Guardian story in a much larger way. Hiring additional FRs provides us increased opportunities to help change people’s lives. That’s what our business is all about.

t ClICk hERE to read the rest of this article.

FALL 2010 | 20

— BE A —

Financial Representatives who participated included: David Simkowitz (Brooklyn E/P): How the Be a Guardian Hero Program Was Initiated Mike Olivia (Toms River): Using a Team to Create a Better Support System Vincent M. D’Adonna (New York RHB): The Importance of Joint Work Richard Pope (Northeast): How Mentorship Makes a Difference Joe Pombriant (New York RHB): Guardian Benefits and Our Future Mark Murphy (Short Hills): The Insurance Industry and a Strong Presence Michele Lee Fine (New York RHB): A Gift of a Career

GUARDIAN

HERO Be a Guardian Hero Webcast Shares Best Practices

Why Guardian General Agent Nat Perlmutter is so passionate about preserving and protecting our industry

FALL 2010 | 13

— BE A —

In the weeks following the Webcast, the Be a Guardian Hero Field Committee reached out to all Financial Representatives (FRs) to enlist volunteers to become captains to champion this recognition program throughout the year and to help as many FRs as possible become Guardian Heroes in 2010.

If you know of someone who would make an excellent addition to the Guardian family, use the attached referral form to introduce him or her to us. If you have any questions about Be a Guardian Hero, send an e-mail to BeaGuardianHero@glic.com.

Numbers Tell the Story

Since its inception on May 17, Be a Guardian Hero (BAGH) has inspired you and your Field colleagues to refer quality candidates to Guardian. Check out these statistics:*

....................................................................

FR leads since BAGh launch:

....................................................................

lBS Forum hero leads:

436

BAGh National hero day leads:

546

.................................................................... ....................................................................

all numbers YTD thru August 2010

Kenyon Lang (New York RHB): Closing Remarks

A replay of the Webcast can be accessed by t ClICkING hERE

FALL 2010 | 21

GUARDIAN’S HOUStON AGENcy GROwING tHE AGENcy IS EVERyONE’S RESPONSIBILIty AND PASSION

A key focus of Guardian’s General Agencies is attracting and retaining the industry’s best Financial Representatives, who in turn build relationships that contribute to the success of the business. In addition to increased opportunities for sales and networking, adding new “feet on the street” helps our company to grow our distribution, which is essential to Guardian’s continued profitable growth. A great example of this practice in action is provided by Guardian’s Houston Agency, which, under the leadership of General Agent Rick Ray, finished 2009 ranked as the agency with the third highest recruiting numbers. Its story is a best practices example of how to maximize the recruiting process to benefit everyone involved – the General Agent, the potential Financial Representative, and the agency as a whole – and how to build a successful business. (continued on page 23)

FALL 2010 | 22

SERVICE - interactive online field publication. Launched 2010. Article linked to either more information, interviews, PDF forms or directly to the subjects email. Immediately embraced by the field. LINK TO GUARDIAN ONLINE MAGAZINE

FALL 2010 | 21

Financia particip

David S How the Was Initi

Mike Ol Using a System

Vincent The Impo

Richard How Me

Joe Pom Guardia

Mark M The Insu Presence

Michele A Gift of

Kenyon Closing R

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al Representatives who pated included:

Simkowitz (Brooklyn E/P): e Be a Guardian Hero Program iated

livia (Toms River): Team to Create a Better Support

t M. Dâ&#x20AC;&#x2122;Adonna (New York RHB): ortance of Joint Work

d Pope (Northeast): entorship Makes a Difference

mbriant (New York RHB): an Benefits and Our Future

Murphy (Short Hills): urance Industry and a Strong e

e Lee Fine (New York RHB): a Career

n Lang (New York RHB): Remarks

y of the Webcast can be ed by t ClICkING hERE

Since its inception on May 17, Be a Guardian Hero (BAGH) has inspired you and your Field colleagues to refer quality candidates to Guardian. Check out these statistics:*

....................................................................

FR leads since BAGh launch:

....................................................................

lBS Forum hero leads:

436

BAGh National hero day leads:

546

.................................................................... ....................................................................

all numbers YTD thru August 2010

Ener1 Advertising Branding Collateral Identity Publications Signage Motion Graphics Exhibits

A pioneer in the development of alternative energy solutions, ENERDEL and parent company ENER1 needed a clear identity with which to engage the media and investors. ENER1 invited Modern IDENTITY to establish a brand and strategy that would communicate the vast breadth of their technology while strengthening ENER1’s increasing public presence as the first US-based manufacturer of lithium-ion car battery systems. We immersed ourselves in the culture of ENER1 and ENERDEL and discovered the distinct personalities of each: while both entities enjoy a common spirit of curiosity, invention, and optimism, the parent company expresses itself more conservatively, the subsidiary more playfully. The unique profiles we developed with our client inspired the subsequent design. Although ENER1 can be considered a “green” company, we deliberately avoided the standard colors associated with the movement. We instead chose a stark palette that would project a clear and direct image for the brand and focus on its revolutionary technology. The logo draws on some crucial characteristics of ENER1’s array of products and systems, which take root in the design of their batteries. The three “blades” of the logo evoke the prismatic shape of the battery cells innovated by ENERDEL. The suspension of each blade over the next represents the unique stacking architecture that enables ENERDEL’s customization of products to their clients’ needs

Link to ENER1 WEBSITE

Dear Senator Bayh, ENER1 1540 Broadway, Suite 25C New York, New York 10036 Phone 212 920 3500 Fax 212 920 3510 ENERDEL 8740 Hague Road Indianapolis, IN 46256 Phone 317 585 3456 Fax 317 585 3444 ENERFUEL 1751 W Cypress Creek Road Fort Lauderdale, FL 33309 Phone 954 776 8489 Fax 954 776 4484 ENERTECH International 6F, Gwangmyeong Bldg 237-1 Neung-Dong, Gwangjin-ku SeouL Korea 143-848

Dear Senator Bayh,

NANOENER 1751 W Cypress Creek Road Fort Lauderdale, FL 33309 Phone 954 776 8489 Fax 954 776 4484

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Charles Gassenheimer

ENERDEL, Inc. 8740 Hague Road, Building 7, Indianapolis, IN 46256

Constellat 598 Broad New York, 212 219 99 212 219 25

tionNY dway 10B , NY 10012 979 528