CORPORATE
What's Modern IDENTITY
What do we do?
Modern Identity is a brand image think tank with international creative and production resources.
Advertising Account support Anti-advertising Brand archeology Brand identity Design Digital strategy Digital media production Environments Exhibits Industrial films Internal communications Logo creation Media strategies Naming Product development Signage Social networks Store design Websites White space
The firm has a specific mission: creating radically simple, clear and vital brand communication. We reveal a real, unique and living brand identity that forcefully projects what a company stands for and has to offer. Culture is not a static thing but a living process. A brand should be just as alive as the culture it inhabits. We seek out ways the brand can be a full participant in the culture. Modern Identity collaborates with and directs a network of forward thinkers to both conceptualize and execute creative brand strategy.
Who is Jeff STREEPER
Who else is at Modern IDENTITY
As the creative director of Modern IDENTITY, Jeff specializes in distilling order from chaos to produce understanding, insight and pleasure. He believes in collaboration and listening. Jeff has been a pioneer in the interdisciplined unification of branding, advertising, and design for over 25 years. Trained in design, with a background in architecture, he has been instrumental in bringing style into advertising and content into design. It is through a singular strategic focus that he is able to provide the continuity and connection necessary to create relevant and powerful work.
Director - Digital and Content Scott PITTINSKY is a media technology innovator, entrepreneur, and consultant. He has accumulated 19 years of practical experience working with iconic companies such as Apple, MTV networks, Google and Hyperion. Scott has immersed himself directly in the real world communication challenges (often crises) that beset organizations as they navigate their way through digital culture. As a result, he is able to bring a unique mix of practical insight, vision, creative problem solving, and strategic thinking to his clients. Scott is a strategic advisor to several non profits including “Tricycle, the buddhist review” and the NYS Commission for the revitalization of the Hudson River Valley. Account Victoria ENG joined Modern Identity after moving back from Albuquerque, New Mexico, where she was an event manager specializing in conferences, trade shows and professional trainings. Her clients included the NM State Departments of Health and Education, the Drug Policy Alliance Network, and the National Centers for Disease Control and Prevention. Prior to her time in New Mexico she was a publicist in the fashion industry engaging with print, film and television media outlets. In addition to managing projects for Modern Identity, she is a writer and editor with numerous academic and creative publications. Also a former writing instructor, she holds a Master of Fine Arts degree in Nonfiction Writing from Columbia University. Design Aaron MONSON joined Modern IDENTITY in 2009 after graduating with a degree in Graphic Design from Brigham Young University. His 4 years of interdisciplinary experience have sharpened his understanding of branding, strategy, and design. Aaron’s strengths lay in his ability to organize complex ideas into conceptually driven, well thought out, and clear designs. His work has been recognized by the American Institute of Graphic Artists and the Utah Arts Council.
CORPORATE CLIENT LIST
A&E – Biography Abrams Image Constellation NY Disney Resorts FCB / DRAFT HBO – Sopranos Hakuhodo Advertising – International J. Walter Thompson Kirshenbaum Bond Senecal + Partners McGarry Bowen PBS – American Masters The 7th Art Starfish TAG Creative The Tennis Hall of Fame Vanity Fair Vogue The Apthorp Aramis Carlos Falchi Dior Georgica Condominiums Henry Cotton’s Kizingoni Beach Houses, Lamu, Kenya Louis Vuitton Oceana Restaurant Peninsula Hotels Roberto Cavalli Wilhelmina Models
COLLABORATORS
Fred Abrahams Mark Abrams Ruth Ansel Richard Avedon Norman Barry Gordon Bowen Tina Bossidy Peter Burstin Anna Cataldi Matthew Chrislip Evert Cillier Judy Collins Bill Connors Amie Cooper Alison Cornyn Benoit Cortet Jeff DeJoseph Sharon Delano Gina Delio Ray Dillman Beco Dranoff Gloria Eng Scott Ewalt James Gartner JoAnn Giaquinto
Bebel Gilberto Curtis Glade Trent Good Bob Guccioni Jr. Joan Gugliotta Roy Gutman Francois Halard Buzz Hartshorn Fayette Hickox Hiro David Jacobs Marc Jacobs Jackie Kanas Ken Kaufman Jane Lauterback Annie Leibovitz Laura Levine Lori Lum Yo-Yo Ma Mary Maroun Steven Meisel David Melanรงon Cheryl Mendez Elise Merhige Parry Merkley
Jimmy Moffat Susan Montgomery Errol Morris Jim Nachtwey Jane Newman Marcus Nispel Nika Offenbac David Orton Anders Overgaard Joan Overlock Lyle Owerko Grace Paglen Stephanie Pappas Randall Pearson B. Martin Pedersen Gilles Peress Richard Phibbs Kate Pierson Michael Prince Adrian Pulfer Canace Pulfer Jonathon Rosen Nigel Rahimpour David Reiff Amila Salihbasic
Kurt Schlossberg Stephan Sednaoui SIGNAL Peggy Sirota Susan Sontag Mario Sorrenti Carla Sozzani Kevin Starace Eric Stover Neilan Tyree Max Vadukul Christopher Villano Christian Witkin
As the world’s largest independent insurance claims administrator, with ten business lines and operations in 65 countries, CRAWFORD & COMPANY needed to codify its vast, global portfolio of services. Clients and investors were unable to understand the relationship of the business lines to each other, and, more importantly, how the company could support clients across a broad spectrum of specialized needs.
For over a decade, Jeff Streeper has had a relationship with Guardian Life Insurance Company of America. Working on everything from television, print advertising and annual reports to individual product development and internal communications. Most recently Jeff has worked with the Internal Communications department to launch a new, interactive online magazine for the sales field Service.
Agency: Doremus :30 Television Spots Employee Benefits, Financial Guidance, and Wealth Management Director: Errol Morris Creative Director/Writer: Rebecca Tudor-Foley Art Director: Jeff Streeper
SERVICE - interactive online field publication. Launched 2010. Article linked to either more information, interviews, PDF forms or directly to the subjects email. Immediately embraced by the field.
A pioneer in the development of alternative energy solutions, ENERDEL and parent company ENER1 needed a clear identity with which to engage the media and investors. ENER1 invited Modern IDENTITY to establish a brand and strategy that would communicate the vast breadth of their technology while strengthening ENER1’s increasing public presence as the first US-based manufacturer of lithium-ion car battery systems.
Modern ID 343 Gold S 3505 Brooklyn, 917 680 51
DENTITY Street
NY 11201 109