THE LAUNCH OF TRAVELLER

by jay kana | photo by ian dooley on unsplash

You’ve read the full page ad for Modern Traveller on page 3 and have likely noticed the Modern Traveller social media channels come to life in mid-March. It’s certainly an exciting time here at Modern Mississauga Media with the launch of our new standalone travel brand.

WHY EXPAND & WHY NOW?

First, the Modern Travel section saw consistent growth leading up to and through the pandemic. It earned the ability to support a standalone pillar. Simply put, it outgrew being a section in this magazine.

Second, as the pandemic distances itself from our world, albeit slowly, travel is accelerating at a rapid pace, from local to international along various mediums. It was the right time for expansion and the strength of the Travel section made it a smart choice to lead with. The Modern Motoring section will also see a standalone brand launching this Spring as its popularity continues to strengthen. The approach for Modern Traveller is to make travel approachable, attainable, and aspirational. Whether you’re exploring your own city/town/village or crossing the globe, the mission is to be an all-encompassing travel destination resource for everyone.

I started to envision how this would look in Autumn of 2022 and decided to take the “right over rushed” approach. From designing the website, to a business plan, strategy, forecasting, content, etc., there’s a lot to prepare. With the strong reception its received all around, waiting a few months was the right decision.

Expansion is a delicate road in the brainstorming phase as an entrepreneur. One one side, nobody strives to be average and content; there’s always a driving factor for growth, whether it’s knowledge, experiences, or in this case, launching a new company.

Alternatively, it’s a huge undertaking as there’s always a risk, plus the frontloaded investment of time and resources. Ultimately, the timing was right, the research supported the decision and the forecasting was strong to create and launch this valuable travel resource.

WHAT DOES THE FUTURE HOLD?

Modern Mississauga Media has been an important part of our community for eight years and will continue. As Canada’s seventh-largest city, having a community outlet is important to readers looking for the non-sensationalized side of what’s happening in and around Mississauga.

The magazine’s travel section will still exist. However, it’ll be a lighter section with Modern Traveller’s website and social outlets being the driver.

The magazine will continue to be published bi-monthly, with our strong website working parallel to provide you with well-written, relevant content.

With the upcoming launch of Modern Motoring, plus a few other exciting launches on the horizon, I’m proud of the team for elevating Modern Mississauga Media to what it is today, and I’m grateful for you as without your support, we wouldn’t be where we are without you.

I invite you to visit moderntraveller.ca and hope that you’ll support it the same way you’ve done for Modern Mississauga Media.

www.moderntraveller.ca