Queue? What queue? Customers can be easily deterred by a long queue, particularly if it is visible from outside a store. Think about the last time you told yourself “I’ll come back later” after seeing the length of a queue. Usually, this will be when you have noticed it from outside.
By the time customers have chosen their products and then joined a queue, they are typically more committed to making a purchase, bringing benefits to the retailers who draw shoppers’ attention to the store, as opposed to the queue.
returns, increasing staff numbers and working as efficiently as possible.
There are many ways that this can be done, beginning with carefully planning the store’s layout.
Locating POS at the back of your store gives shoppers the opportunity to browse, without being put off by any queues. In addition to this, it keeps the queue away from shop windows, allowing passers-by to clearly see products when they look in.
Reduce queues Contributor: Holly Worthington
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With many stores limiting the number of people they let in at any one time, queues are becoming commonplace. Implementing ideas to reduce queues is the first way to battle lengthy lines of people, having separate areas for
However, this is not always possible, so here’s how you can distract attention away from your queues.
Put tills at the back of the shop
Obscure view of queues Eye-catching displays can draw attention away from queues, meaning
