2 minute read
Iconology: We’re web and eCommerce veterans
We’re web and eCommerce veterans – our agency starting way back in 1997…
We remember when Pulp sang about ‘waking up in the year 2000’ back when that watershed year was still some way off.
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Here we are then – 2020 with lots of new and exciting things happening and a real sense of purpose about where we want to go next.
I suppose we’d still refer to ourselves as a boutique agency – and I think that’s a great thing.
We’re small (ish) – 15 happy souls, a stable, dedicated team of digital artisans, adept at scoping and delivering on technical eCommerce projects – the ones that require real experience and know how, the ones that involve bespoke new development or complex integrations with offline business systems. We’ve got some heavyweight eCommerce experience, working with the likes with Danish footwear brand Ecco. We have worked with Ecco in the UK for years, we’ve helped website revenues grow significantly, we’ve integrated the website with Microsoft Dynamics and evolved it to work ‘hand in glove’ with 40 Ecco stores around the country – so that web orders can be fulfilled from store stock, by store staff using the website (the website intelligently routes orders to the most appropriate store based on stock holding and proximity to the delivery address) – thus fully flexing the product inventory available online and growing sales accordingly. More recently we were appointed by high end bed and mattress retailer And So To Bed – they had grown very weary (pun intended) of a creaking Magento site and wanted a more custom development – very much our stock in trade. In addition to delivering an enterprise level eCommerce website this project is of interest (because it saw us drawing on our award winning and pioneering work for FootBalance UK -https://www.iconography. co.uk/news-eCommerce-AwardsWinner-2019). In a nutshell our core web platform has been extended and offers an integral EPoS for use instore, by retail staff using tablets.. This is an online and in-store/face to face retail system – a single coherent system, not reliant on integrations – this removes so many hassles, limitations, hiccups, work arounds and fudges – the stuff of many integrations – at a stroke! This is what has got us animated and energised for the future. We’ve spent years working on integrations – integrating lovely, flexible eCommerce websites with dusty, creaky, gas powered, old legacy retail management software – indeed many of these systems seem to us to have been written around the time that Mr Jarvis Cocker penned Pulp’s classic (to which I referred earlier) ‘Disco 2000’. We think we have a fantastic proposition for small and medium size retailers, independent retailers and direct-to-consumer (DTC) brands who are looking for pioneering, progressive retail solutions which reflect the paradigm shift that has occurred since the start of the century in terms of retail reality, the High Street and modern consumers’ expectations and behaviours.