Progress November by Modesto Chamber of Commerce

November 2016 Vol. 37 Issue 11 modchamber.org

Modern

Marketing

From Gutenberg to Harry Potterâ&#x20AC;&#x201C; Marketing Has Evolved. And So Should You.

Culture in Modesto

F&M Bank 100 Years

Soroptimist Christmas

Stanislaus County Sheriff

1854

Keeping the Peace since

Take a stand and help your community. JOIN our team today!

For information on recruitment please call: (209) 567-4412 or beadeputy.com

GET READY FOR THE HOLIDAYS! With the finest of gifts from our orchards to you.... Our gift baskets filled with gourmet California almond products are the perfect gift for your employees, customers and partners. • 15 different options and pricing to fit every budget • Add branded items like hats, shirts, gift cards, etc.

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HOURS: Monday-Wednesday 10am-7pm • Thursday-Saturday 10am-8pm • Sunday 11am-4pm

(209) 577-NUTS • stewartandjasper.com

To place an order, please call Rebecca at 1-877-ALMOND-8

CONTENTS NOVEMBER 2016

Mission Statement

The Modesto Chamber of Commerce is dedicated to serving the greater Modesto Area, regional businesses and community prosperity through advocacy, collaboration, access to leaders, economic development, connectivity and business education.

Executive CommitteeÁ Chairman Eric Tobias, F&M Bank

Chairman-Elect Steven Rank, Rank Investigations and Protection, Inc. Past Chairman David Gianelli, Gianelli & Associates Vice Chairman, External Operations Stephen Madison, STANCO Vice Chairman, Internal Operations Patricia Gillum, Patricia A. Gillum,CPA Directors Brad Blakeley, Edward Jones Investments Jeffery Burda, Wells Fargo Business Banking Todd Falduti,Vintage Faire Mall Ryan Fitzpatrick,Valley Lexus Mike Garcia, Oak Valley Community Bank David Gingerich, TD Gingerich Insurance Solutions, Inc. Brad Hawn, CHG Paul Holshouser, Flowers Baking Co. of Modesto Warren Kirk, Doctors Medical Center Naomi Layland, Huff Construction Co, Inc. Craig Lewis, Berkshire Hathaway HomeServices Virginia Madueño, Imagen, LLC DeSha McLeod, Community Hospice Inc. Nate Miller, Grimbleby Coleman CPAs, Inc. Tom Nielsen, Beard Land and Investment Co. Peggy O’Donnell, Mid-Valley Promotion Thomas Reeves, Pacific Gas & Electric Co. Kole Siefken, DoubleTree Hotel Lucy Virgen, Bank of the West Jeremiah Williams, Oak Crafts by Jeremiah Pete Zahos, Sysco Central California, Inc. Advisors Keith Boggs, Stanislaus County Chief Executive Office George Boodrookas, Modesto Junior College David Boring, Never Boring Kristopher Helton, Leadership Modesto Jim Holgersson, City of Modesto David White, The Alliance Melissa Williams, Modesto Irrigation District Cecil Russell, President/CEO Modesto Chamber of Commerce CRussell@ModChamber.org Publisher: Modesto Chamber of Commerce 209.577.5757 • Progress@ModChamber.org www.ModChamber.org Graphic Design: Never Boring 209.526.9136 • www.neverboring.com Printer: The Parks Group 209.576.2568 • mike@theparksgroup.com Distribution: The Parks Group 209.576.2568 Advertising Sales: Never Boring 209.526.9136 • progress@neverboring.com © Copyright 2016 Modesto Chamber of Commerce. Some parts of this magazine may be reproduced or reprinted, however, we require that permission be obtained in writing. 209.577.5757, Progress@ModChamber.org

PROGRESS MAGAZINE 1114 J Street • Modesto, CA 95354 209. 577.5757 • Fax 209. 577.2673 www.ModChamber.org Progress@ModChamber.org

LEADERSHIP

Message from the CEO

COVER STORY

Modern Marketing

GUEST COLUMN

Soroptimist Community Chritmas Tree 2016

NETWORKING & REFERRALS

Chamber Calendar EDUCATION

The Irvine New Leadership Network Launches in Stanislaus County

WORK IN PROGRESS

F&M Bank Combines Technological Advances with Personal Service

Disclaimer: The views and opinions expressed in this publication are those of the authors and do not necessarily reflect the official policy or position of The Modesto Chamber of Commerce.

Don't Forget !

to submit your nominations for our 103rd Annual Gala & Member's Choice Awards on Jan. 28, 2017 in the following categories:

Chamber Member of the Year Distinguished Service Non-Profit of the Year Small Business of the Year *Nomination forms are available on the Modesto Chamber website: www.modchamber.org

PUBLI C A DVO CACY

MESSAGE FROM THE CEO By Cecil Russell, Chamber President and CEO

The election season is almost over. We will have a new President of our country, a new California Senator, and numerous others in federal and state offices. Our hope is that we have elected people that will serve the people, our country, and our state and will always have the best interest of the people and their futures at the forefront of everything that they CECIL RUSSELL do. Hopefully Measure L passed and we CHAMBER PRESIDENT can have a reliable source of funding to AND CEO have better roads and safer streets. We appreciate the hard work that StanCog, all of our locally elected officials from all of the cities and our Board of Supervisors to bring this important measure forward. We also thank the strongest coalition that this county has ever assembled to support a common goal of all citizens including: Ceres Firefighters Association, Turlock Firefighters Association, Central Labor Board, Modesto Chamber of Commerce, Ceres Chamber of Commerce, Salida Chamber of Commerce, Stanislaus County Farm Bureau, Stanislaus County Democratic Party, Stanislaus County Republican Party, Stanislaus Building Trades Council, Tom Changnon, and many others. The next issue that all of us will be dealing with for the foreseeable future is WATER. This issue is entering in to a critical phase, that if implemented in its present form, will have a devastating effect on our economy and our way of life. The State Water Resources Control Board (SWRCB) has developed a California Bay-Delta Plan. Phase 1 of this plan seeks to require 40 to 50 percent unimpaired flow to release downstream from the Tuolumne, Stanislaus, and Merced rivers. This is up from the current 25 percent. The possible impacts ,if applied to 2015; would have deprived our region of $1.6 billion in economic output, $167 million in farm-gate revenue, $330 million in labor income, and 6,576 jobs. Also MID and TID farmers would not have received any surface water. The farmers would then have to rely more on groundwater—this is counterproductive to the goals of the Sustainable Groundwater Management Act which shows that groundwater management is a priority for all Californians, especially lawmakers, regulators, and the Governor. It additionally jeopardizes disadvantage communities and Modesto and Turlock drinking water supplies. MID and TID have invested more than $25 million to develop better science and better solutions for the Tuolumne River to address the same concerns that the SWRCB is attempting to solve. This science has allowed them to develop non-flow solutions, such as habitat improvements, river restoration efforts, predation suppression, and changing the timing of the existing flow requirements - all solutions that could be implemented now.

Modesto Chamber of Commerce I PROGRESS

MID and TID have maintained a constant dialogue with the SWRCB, and have also continued to inform our customers, community members, elected officials, and the media on the significant impacts of this proposal. We've created "Worth Your Fight" to further raise awareness. Join the "Worth Your Fight" effort. You can speak out against this proposal by signing an e-petition, sending formal comments to the SWRCB, speaking at a future hearing, and spreading our message to your friends, family members, and colleagues. You can also follow "Worth Your Fight" on Facebook, Instagram, and Twitter. For more information on the SWRCB's proposal and ways to get involved, visit www.worthyourfight.org such as habitat improvements, river restoration efforts, predation

suppression and changing the timing of the existing flow requirements—all solutions that could be implemented now. Make no mistake this is a FIGHT, we cannot live in the Central Valley and afford to be silent. Impairing our water flows will negatively impact all of us, our economy, our ecology, and our quality of life. We must stand together for this important issue. The holidays are rapidly approaching and we strongly support shopping local. All of our local businesses count of the holidays for the majority of their business that helps carry them forward. The kickoff for local businesses to shop local is Nov. 26, you can head downtown that evening from 5 p.m. to 9 p.m. for the 4th annual Mod Shop, handmade market. For more information visit their website www.modshop209.com. You don’t have to wait—always think shop local first and help our local economy succeed. The Chamber has just recently started using a new membership database. We are always looking for new ways to provide value to our members. We have some new practical benefits for our members via our website and new mobile app. We now have a dashboard, accessible by a login and password that is unique to each member's key people, that allows our members to edit their online directory profile and add their logo, social media

PUBLIC AD VOCACY

links, news releases, hours of operation, map, hyperlinks to web pages on their own websites, and photos and videos. This is another way to be discovered and be ranked higher in online searches (SEO). Members can also download our new mobile app "MemberPlus" and they can post and view events, hot deals, member-to-member discounts, news releases, and job postings. They can also post messages, links, and like and share others' posts. We believe,as our members really start to utilize these new features, it will create a great way for our members to do business with each other, stay informed, and shop local. Look for emails in the coming weeks with more information,and training sessions. You can also call our office to get more information if you want to get started right away. We are in the planning stages for our annual Gala in January. Please help us with the award part of the Gala by nominating local businesses. With the holiday season just around the corner, the Modesto Chamber wishes you and your loved ones happy holidays. P

800-44-Mocse www.Mocse.org

NOVEMBER 2016

{COVER STORY }

Modern

Content isn’t a new thing. It’s been around since Johannes Gutenberg invented the printing press. What’s changed? How it’s consumed. How much is consumed. How often it’s consumed. Just look at your inbox. Or your social feed. Whether it’s your Outlook, Facebook, Twitter, or Instagram feed—you’re likely to find content from a business adjacent to content from your mom.

Marketing From Gutenberg to Harry Potter– Marketing Has Evolved. And So Should You. By Mike Daniel, Final Cut Media

What does this mean? It means we’re fed information—from all sides—at all times. It’s almost like a buffet of things we can, can’t— and often times, would rather not—digest all at once, all the time. MIKE DANIEL FINAL CUT MEDIA

How do we, as small business owners, on meager marketing budgets, figure out a way to stick out in a world where you’re competing against the big guy, the other little guy, and your own mothers for attention?

"I Don’t Want to Write Moby Dick. But I Want to Make Harry Potter Money."

It’s not easy. But it’s not hard, either. It’s a science. Just like your business. To be successful, there’s quite a bit of biology-meets-chemistry you’ve put in to it. Time + effort = inertia that goes behind creating that success. A successful marketing plan in today’s fast-moving world is no different. Today, we’re going to talk about rising beyond the clutter using content to tell a story-and leveraging your new best friend, Google (and its smaller counterparts).

Don’t Shout. Don’t Whisper. Tell. There was a time where you could simply buy an ad on TV, in the paper, or on the radio and that was that. You had three options. For the fortunate few, you could do all three. Those who did that were dominant. The more you spent, the more likely you’d return on that that. Or would you?

Modesto Chamber of Commerce I PROGRESS

{COVER STORY }

According to a Harvard Business School Faculty paper titled “The Rising Cost of Consumer Attention” by Thales Teixeira, the percentage of ads fully viewed on TV has decreased from 97 percent in the early 1990’s to less than 20 percent in 2012. Why is this happening? It’s simple, according to Teixeira. The clutter has always been there, as far back as Gutenberg’s printing press. What is often missing is the information and entertainment component. Storytelling. To tell a story effectively, this has to be done over time. And Google has built their search engine algorithm for success or “rank” as they call it specifically with this in mind. Google, Bing, and Yahoo all base who ranks at the top of the search results by the time they spend on creating high-quality, relevant content that speaks to their potential customers and new audience as well as the frequency with which they create it. Essentially, they want you to educate people on what you sell. In my years of creating digital marketing strategy, which ranges from pitching $10 gym memberships to million-dollar IT contracts—this method has worked gangbusters. The only thing that pivots your approach is the audience. That’s the inertia part of our scientific equation.

Content is King (and Queen) Content marketing isn’t a new concept, as businesses have been utilizing this strategy for years with here-and-there blogs, a spattering of video, and a little social media when they feel compelled. But a tepid approach, just like anything, isn’t much of an approach at all. Instead, a focus on creating useful, high-quality, unique, and completely authentic content that’s by the brand, for the consumer is what will get you the crown. From an active blog, to ongoing video and imagery to a vibrant social channel, make sure it’s shareable, relevant, and most importantly, authentic. Telling the story of your product or service through your own unique, educated voice creates credibility. And over time that credibility fosters a personal relationship between you and your potential customers. And it was all done using technology as the matchmaker. Good content encourages users to engage—and over time, become a brand advocate. I was talking with Reggie Rucker, principal at Engage with Reggie Rucker, and he believes that the key to an effective social media presence is curating content that starts conversations that, in turn, build brand loyalty. He also believes that posting daily for the sake of posting is a mistake that many small businesses fall victim to and that the important thing is ensuring that your content is high-quality and consistent with your brand’s ideals and values. If the content is engaging, people will share the content and, thus, help to create a new audience of eyes for your brand. Remember—one viewing of one piece of content is just the beginning.

I Don’t Want to Write Moby Dick. But I Want to Make Harry Potter Money.

“It evokes emotion” states Sally Gerbo, owner of Sally Gerbo Design, a Modesto-based design agency. “It should stretch to all aspects of your company’s messaging consistently and cohesively.” An important piece of the storytelling puzzle is the look. Books are often purchased because of their covers. A good cover doesn’t make a good book, but if you’ve written a good book, it can only hurt you to not have a commensurately good cover. The look and feel of your brand as part of this process. Let’s bind your book with the best glue possible. And to keep that book bound tight, make sure the look, feel, and tone of your content is consistent. David Boring, President and Creative Director at Never Boring, echoes that belief. “An organization’s visual identity must be clean, memorable, and reflect the uniqueness of that entity. Keeping it consistent across all digital and media platforms is key to success. Never underestimate creativity in both your identity and messaging.” At the end of the day, what does focusing your businesses valuable dollars on digitally-focused content marketing ultimately do? It increases traffic to your website and keeps folks there longer. And they spend that time getting to know your products or services. A strong digital marketing program covers all content bases; from text to video and imagery to infographics, surveys, webinars, podcasts, and social. And it’s all tied to a great website focused on generating leads. And the best part? You have access to data that measures effectiveness in real time. Ultimately, it’s a small investment in effort, time, and focus —with the potential for big return if done in a way that pleases your new friends at Google. Something Gutenberg could have never dreamed of all those years ago. Science has come a long way, hasn’t it, Mr. G? Time to write this piece: five uninspiring business emails, and a meme sent by my brother. P ENGAGED BY REGGIE RUCKER

Reggie Rucker 209.505.9766 engagereggie@gmail.com thencomesengagement.com

NEVER BORING ASSOCIATES

David Boring/ Julie Orona 209.526.9136 neverboring.com ZENTIV AGENCY

FINAL CUT MEDIA

Mike Daniel 844.458.0250 mike@finalcutmedia.com finalcutmedia.com

Britta Foster 707.360.1442 britta@zentivagency.com zentivagency.com

GERBO DESIGN

Me too! And good content is what makes that happen. Good content creates brand awareness and, over time, it creates authority. Your faces, places, and products become known to the eyes and ears of your potential customer base. Good content tells a story. It’s not “selling you,” it’s “telling you.” It’s easy to lose sight of that truth but imperative that we keep our focus on telling our story.

Sally Gerbo 209.918.2944 sally@gerbodesigns.com GerboDesigns.com

NOVEMBER 2016

GUEST COLUMN SO ROP T I M I ST C O M MU N I T Y C HR I S T M A S T R E E 2 0 1 6

The Community Christmas Tree Project is a one‑on‑one gift‑giving tree project sponsored annually, which commences the Saturday before Thanksgiving through Dec. 18. The project provides an opportunity for individuals to donate and participate in a gift giving program for disadvantaged Modesto youths, from birth to 17 years, which is a true partnership between the community and businesses to make a difference in Modesto. As a direct result of this project, thousands of youth in Modesto this year will receive Christmas gifts. For many of these children, the gifts they receive through this project are the ONLY gifts that they receive for Christmas or any other time of the year. For some children, it is their only opportunity to receive new clothing since they are used to wearing hand‑me‑downs or other used clothing. It is also an opportunity for many of these children to receive warm coats, shoes, and blankets—which are greatly needed— and to receive a new toy purchased especially for them! (All children in the family from birth to 17 years are included.)

How Does It Work? Sponsored by Soroptimist International of Modesto North and Modesto, Vintage Faire Mall and KHOP 95.1FM, a Christmas tree is erected at Vintage Faire Mall, on the upper level directly across from the Food Court. Tags are placed on the tree with the names of the children. The tag indicates the child’s first name, age, gender, clothing, and shoe size, as well as a Christmas gift wish and a needed item. Our Kiosk is set up adjacent to the tree, and opens on Nov. 19 through Dec. 18 and we are staffed daily from 10 a.m. to 9 p.m. by Soroptimist members and community volunteers, with limited hours on Nov. 19, 20, & 23, 26 and 27. We are closed on Nov. 24 - Thanksgiving Day. An individual selects a tag and checks it out, like one would check out a library book, then go out and shop for that child and bring the gifts back to the service booth with the tag. The gift and tag are then checked in and matched up with a parental permission slip from the referring agency or school. The gift is taken to our

Modesto Chamber of Commerce I PROGRESS

processing facility, where the gift is wrapped by volunteers and stored until the referring agency picks up the gift for delivery to the child before Christmas. (Both the donor and child remain anonymous to each other.) To insure that ALL children receive a gift, we accept cash donations from the general public and local businesses. These monetary contributions are very much appreciated, as they are used to purchase blankets and backpacks, as well as warm clothing for those children whose tags are not chosen or whose gifts are not returned to the tree. All donations are tax deductable and can be mailed directly to us at: SCCT, PO Box 1353, Modesto, CA 95353.

Who Are the Referring Agencies? The referring agencies to the Soroptimist Community Christmas Tree Project cover a very diverse population in Modesto. These agencies are a critical part of the project because they determine the child’s eligibility based on need and economic situation, as well as the responsibility of distributing the gifts to each child personally. The referring agencies include: ◆ COMMUNITY HOUSING & CHILDREN’S SERVICES Homeless children in temporary shelters. ◆ HAVEN WOMEN’S SHELTER Children of women in shelters due to domestic violence. ◆ HUTTON HOUSE Temporary Shelter for Teens with no place to go. ◆ MODESTO CITY SCHOOLS/CHILD DEVELOPMENT Children from the Head Start program and other children from low-income families.

The project is a 501 (c) (3) non-profit organization: Tax ID number 77-0435675. P

PR OGR E S S T O S UC C E S S

Ta l k d i re c t l y t o t h o u s a n d s o f l o c a l b u s i n e ss an d Stanislaus County's top decision-makers. A d v e r t i s e i n P ro g re s s Ma g a zi n e , t h e a w ard- wi n n i n g b u s i n e s s p u b l i c a t i o n o f t h e Mo d e s t o C h ambe r o f C o m m e rc e . I t ’s m o re a ff o rd a b l e t h a n y o u may t h i n k.

ADV E RT I S E NO W ca l l: 209-526-9136 or

e-ma il: progress@ neverboring.com

One Team . One Call . One Solution

NTEL

WE BUILD STRONG BRANDS.

ONTE L SECURITY SER VICES, INC .

Security Officers Alarm Response Armed Patrols 2125 Wylie Dr., Ste. 11 Modesto CA 95355 PPO# 16206

Agricultural Security Training and Certificates More Than Just Observe and Report Office 209-521-0200 Toll Free 888-898-1902 www.ontelsecurity.com

BRANDING | MARKETING | WEB | GERBODESIGNS.COM NOVEMBER 2016

N E T W ORK I NG & REFERRALS

NEW CHAMBER MEMBERS ANGEL RELAX CENTER

Victor Tam 1320 Standiford Ave., #12 Modesto, CA 95350 209. 236.1888 angelmassagemodesto.com

BEAUDETTE CONSULTING, INC.

Gary Beaudette 5420 Silvervale Ct. Riverbank, CA 95367 209.968.7446 bcilean.com

FINAL CUT MEDIA

Mike Daniel 725 18th St. Modesto, CA 95354 844.458.0250 finalcutmedia.com

OPES ADVISORS

Sara Pruitt 1001 Sylvan Ave., Bldg. B Modesto, CA 95350 209.566.7953 opesadvisors.com

PFS MEALS

Billy Anderson 1801 H St. #A-3 Modesto, CA 95354 209.985.8901 pfsmeals.com

REGENERATION

Joseph Snow 2813 Newhall Ct. Modesto, CA 95350 209.496.0285

SAM & DAVE'S MARKET

Dave Lopez 1111 I St. Modesto, CA 95354 209.810.8201

To become a member of the Chamber visit us at www.modchamber.org or call our Membership Director, John Villines, at 209.577.5757

Modesto Chamber of Commerce I PROGRESS

N ETW ORKIN G & REFERRALS

Please Join Us for Business Before Hours November 3rd at 7:30 a.m.

{ NOVEMBER } BUS INE SS

BEFORE HO URS

Business Before hosted by:

Please Join Us for Business Before Hours November 10th at 7:30 a.m.

{ NOVEMBER } BUSINESS

BEFORE H OU R S

Business Before hosted by:

BANK OF THE WEST & I.J. LARSEN PUMPS / 901 H ST., MODESTO

MODESTO GOSPEL MISSION 1400 YOSEMITE BLVD., MODESTO

For the seventh year in a row, Bank of the West & I.J. Larsen Pumps have teamed up for Business Before Hours to promote the kickoff of the Salvation Armyâ&#x20AC;&#x2122;s Holiday Toy Drive. As we are always promoting buying local, this toy drive specifically gives back to our local families here in Modesto. Toys can be delivered to any Bank of the West location in Modesto until Dec. 18.

Since 1948, Modesto Gospel Mission has provided nutritious meals, warm beds, and a place of safety for thousands of poor and homeless men, women, boys and girls. Their guests are the underserved communities of the homeless and below poverty of Stanislaus County. Through various service, they are able to help someone go from homeless to home. They touch lives with the love of Jesus and offer hope where there is despair. They minister to the whole person: physically, emotionally, and most of all, spiritually. They do this by providing shelter, clothing, meals, Bible studies, skills classes, GED and adult high school classes, employment assistance, addiction recovery, medical assistance, and more. P

Bank of the West is one of the fastest-growing large banks in the Western U.S. They were ranked #27 bank in 2007 for their business lending portfolio, and moved to #14 in Q2 2015. Bank of the West is a strong believer in business driving the economy. They are very proud to have four branches in Modesto and twelve in Stanislaus County. Come check out Bank of the West as a leader in Business Banking! I.J. Larsen Pumps is a 24-hour business that specializes in installing and repairing residential, industrial, commercial, and agricultural water well pumps. They are constantly looking into the latest technology for energyefficient and quality equipment. They make it a priority to shop local and purchase American-made products when possible. They offer water testing and pump inspections and they are also certified D1 operators for public wells. P

Are you interested in hosting a Business Before or Business After Hours in 2017? Contact Natalie Nielsen today! 209.577.5757 or NNielsen@modchamber.org

BE RECOGNIZED BE ENTERTAINING BE COMFORTABLE BELONG. FIND OUT WHAT SENIOR LIVING WAS MEANT TO BE

Dale Commons Independent and Assisted Living Community

Tax Preparation

( Individual, Business, Non-Profit)

Accounting Services Small Business Consulting

3900 Dale Road Modesto, CA 95356 209.526.2053 www.dalecommons.com RCFE #507004998

MBA Serving clients since 1998

1801 Tully Road, Suite C-2, Modesto, CA 95350

Phone: 209-525-9211 E-mail: patricia_gillum@sbcglobal.net NOVEMBER 2016

N E T W ORK I NG & REFERRALS

RIBBON CUTTINGS

AMERICAN SPECIALTY COLLEGE 5260 Pirrone Ct. Salida, CA 95368 www.ascus.education

MENA & CO SALON 3900 Pelandale Ave. Ste. 425 Modesto, CA 95356 menaandco.com

FINAL CUT MEDIA 725 18th St. Modesto, CA 95354 finalcutmedia.com

SAM & DAVEâ&#x20AC;&#x2122;S MARKET 1111 I St. Modesto, CA 95354

HEALTHSOUTH REHABILITATION OF MODESTO 1303 Mable Ave. Modesto, CA 95355 healthsouthmodesto.com

SVENSKA LASH LOFT 121 Downey Ave. Modesto, CA 95354 svenskajo.wixsite.com/svenskalashloft

Modesto Chamber of Commerce I PROGRESS

HELPING VALLEY BUSINESS GROW

Deep Roots ~ Strong Branches Oak Valley’s Mike Garcia, Commercial Loan Oﬃcer (left) 209.343.7607 and Dianna Bettencourt, Turlock Branch Manager (right) 209.633.2867, pictured with Dust Bowl Brewing Company owners Brett & Camy Honoré and Brett & Karen Tate.

866.844.7500 • www.ovcb.com Oakdale • Sonora • Modesto • Turlock • Patterson Escalon • Ripon • Stockton • Manteca • Tracy

“For this expansion, we knew we wanted to work with Central Valley partners who share our desire to build up our local region. Oak Valley was the perfect fit. They were responsive to our needs and ensured the financing was in place at every stage of our project.” - Dust Bowl Brewing Co., Turlock, CA

Are you interested in hosting a BUSINESS BEFORE or BUSINESS AFTER HOURS in 2017? Contact Natalie Nielsen today! 209.577.5757or NNielsen@modchamber.org

Interested in becoming more active with the Chamber? Join the Welcome Team and Ambassadors! Contact John Villines for more information, 209.577.5757

NOVEMBER 2016

CHAMBER CALENDAR NOVEMBER 2016 2 3

ECONOMIC DEVELOPMENT COMMITTEE MEETING*

DECEMBER 2016 7

Modesto Chamber of Commerce 1114 J St. 7:30 a.m. to 9 a.m.

BUSINESS BEFORE HOURS WITH TOY DRIVE FOR THE SALVATION ARMY Bank of the West with I.J. Larsen Pumps 901 H St. 7:30 a.m. to 8:30 a.m.

CHAMBER U â&#x20AC;&#x201C; SUPERVISOR SEXUAL HARASSMENT PREVENTION SinglePoint Outsourcing, Inc. 1114 J St. 10 a.m. to 12 p.m.

Modesto Chamber of Commerce 1114 J St. 7:30 a.m. to 9:00 a.m.

Ambassador/Welcome Team* Modesto Chamber of Commerce 1114 J St. 8:00 a.m. to 9:00 a.m.

BUSINESS AFTER HOURS

Dale Commons 3900 Dale Rd. 5:30 p.m. to 7:30 p.m.

BUSINESS BEFORE HOURS Modesto Gospel Mission 1400 Yosemite Blvd. 7:30 a.m. to 8:30 a.m.

AMBASSADOR/WELCOME TEAM* Modesto Chamber of Commerce 1114 J St. 8 a.m. to 9 a.m.

STANISLAUS GREEN TEAM Kirk Lindsey Center 1020 10th St. 9 a.m. to 10 a.m.

GOVERNMENT RELATIONS COUNCIL MEETING* Modesto Chamber of Commerce 1114 J St. 12 a.m. to 1:30 p.m.

*MEMBERS ONLY MEETINGS HELD AT THE CHAMBER 1114 J ST. **PRE-REGISTRATION REQUIRED VISIT OUR WEBSITE FOR MORE INFORMATION: WWW.MODCHAMBER.ORG

ECONOMIC DEVELOPMENT COMMITTEE MEETING*

Modesto Chamber of Commerce I PROGRESS

Happy Thanksgiving FROM YOUR MODESTO CHAMBER OF COMMERCE

Join3rd us

every Thursday of the month!

STANISLAUS GREEN TEAM 9:00 A.M. TO 10:00 A.M. KIRK LINDSEY CENTER 1020 10TH ST. PLAZA, STE 102

NOVEMBER 2016

C O MMU NI TY DEVELOP MENT

ANNOUNCEMENTS Monella Designs, Inc. - Among the many things we love about fall (Halloween candy, leaves changing colors, and pumpkin spice lattes), we are in love with our recent refresh for Monella Designs, Inc.! What we like to call a “refresh” is like buying a new pair of shoes or getting a new haircut—we have updated our style and our website is lookin’ good (check it out at www.monelladesigns.com). Like you, we know the importance of updating your online appearance to meet current market demands. Whether it is your marketing materials, social media planning, or the overall image of your company, it’s crucial to take a look in the mirror often and evaluate. Is it time for you? Desktop, Tablet, Mobile, Oh My! If you cringe at the thought of someone taking a look at your website on a mobile device, you are probably in need of a website overhaul. Even if you recently had your website completed but are not getting the right traction with your audience, it may be a good time to make your website stronger and bring in more business. From minor facelifts to mega makeovers, we have your website needs covered. Landing Pages are Your Digital Store Windows If you’re questioning, “Do I really need a landing page?” Instead, ask, “Why don’t we have a landing page?” Landing pages are a great marketing tool to attract leads to a particular service or product you are trying to sell. Showcase these products directly to your potential customers with a page that is linked to your ad, and get with valuable user information at the same time. Let us help you “land” those clients during your next online campaign. At Monella Designs Inc., we listen before we create. To drive change, boost revenue, and transform your digital marketing, we take time to fully understand your goals or problems. Using a proven process, every ounce of effort is poured into creating quality digital experiences backed by sound research and strategy. We’re here to help give that personal touch to your digital marketing. P

Modesto Chamber of Commerce I PROGRESS

ECON OMIC D EVELOPM EN T

ANNOUNCEMENTS

PEOPLE ON THE MOVE

4th Annual Thanksgiving Turkey Drive to benefit the Modesto Gospel

MYSA-AJAX

Organization welcomes Carlos Zavala as the new Director of Coaching and Executive Director. Carlos holds the USSFA and USSF Professional B licenses and NSCAA Director of Coaching diploma. Carlos has been involved in coaching at the youth level for 28 years. He also played NCAA Division 1 college soccer and professional soccer for 15 years. His list of accomplishments include:

Mission and Salvation Army. Turkeys and donations are being accepted Mon. through Fri., Nov. 14 through 18, from 8 a.m.- 5 p.m. (closed from 12 p.m.-1 p.m.) at Rea & Associates, LLP, 1937 Coffee Rd. Please donate a turkey (checks also accepted) to help us reach the 500-turkey goal. Last year, the event was a big success! Can you help? For questions, please contact Amanda Ruibal, 209.521.2727. P

Modesto on Ice, Modesto’s only seasonal, outdoor ice skating rink opens again on Nov. 19, 2016 at 10 a.m. Open every day, including holidays, through Jan. 22, 2017. Skating sessions are 90 minutes on this real ice, open-air skating rink. Great for individual or group skating, birthday, and office parties. Prices include skate rental. Come enjoy this ‘winter wonderland.’ Located in the Centre Plaza parking lot on the corner of 11th and “K” streets. Purchase tickets, book figure skating and hockey lessons, reserve a party, and more at www.modestoonice.com. P

United Samaritans Foundation celebrates 22 years of service with the 12th Annual Legacy of Hope to be held on Nov. 19 at Larsa Hall in Denair. We Celebrate twenty-two years of working to feed the hungry in our community to build a legacy of hope for those we serve.

CARLOS ZAVALA

• Over 550 professional games played • Played for Toluca of the Mexican 1st division • U.S. OPEN CUP Champion - Rochester, NY – 1999 • USSF National A License & USSF Professional B License • NSCAA Director of Coaching Diploma • Over 25 Years Summer Camp Experience • 4-Time Professional Champion (1998, 1999, 2000, 2001) • Team Leadership Award Winner - Rochester, NY – 2002 • Community Service Award– Rochester, NY – 2001 • NPSL (MISL) All Star Selection - 2001 & 1996 • World Futsal Club Championship Games - Barcelona, Spain–2004

Photo Credit: Creative Refuge

Enjoy an evening of hor d’oeuvres, an open bar, both a silent and an oral auction, a delicious dinner by Toscana’s Ristorante, and exciting door prizes. Tickets are $125 per person. Door raffle prizes this year are an Apple Watch, Go Pro, and iPad! Please contact Bev at 209.668.4853 if you would like to donate to our auction or for more information about the event. P

United Samaritans Foundation Shop ‘til You Drop Shopping Trip There wiil be a day trip to San Francisco on Dec. 6. Continental breakfast and mimosas served on drive to San Francisco as well as exclusive shopping at the famous San Francisco Gift Center and Jewelry Mart. Shopping in Union Square. Wine and finger food served on return trip home. The bus departs Modesto at 8:30 a.m. and returns at 7:30 p.m. MAKE YOUR RESERVATIONS NOW! Cost is $100 per person. Call 209-668-4853 ask for Esther. Space is limited.

NOVEMBER 2016

C O MMU NI TY DEVELOP MENT

CULTURE IN MODESTO, AN ABUNDANCE OF RICHES By Cynthia Birdsill, City of Modesto - Community & Economic Development

On Oct. 7, LEMO 2017 enjoyed its first day together for Art Culture and Community. A variety of community leaders took time out of their busy schedule to meet with the group and impart words of wisdom, including David Boring, Julie Orona, Sue Richardson, Mike Zagaris, Sam Pierstorff, Lynn Dickerson, and Chris Murphy. The day was lead by Victoria Sutton Krippner, CYNTHIA BIRDSILL a member of the local music group 16/17 BoyGirlBoy, which also includes LEMO mentor Tim Harms. Victoria treated the group to the emotional musical styling of Valley’s Got Talent winner Francesca Bavaro during a sumptuous lunch at Skewers. Love that Saffron Chicken. We had the opportunity to tour such local venues as The State Theater, The Gallo Center, for the arts Peer Recovery, and the Chartreuse Muse Gallery, as well as walk to some of the MoTown Murals.

After a day of art and cultural infusion, we could only reflect in the form of a poem: Modesto is a town where you can do something. Create your own brand, publish your own magazine. Give voice to extraordinary people. Join a board—invest—give—preserve our historic soul. Train your body, train your mind, prepare for the disguise of a ninja to be revealed with the soul of a poet beseeching us to be good —to be honest. The soul of the valley, the soul of the people who have a different DNA—they give more, they volunteer more, they build community —they are community. Latino, Assyrian, Punjabi, Dust Bowl progeny, slamming it down. Telling it like it is. Back to the Garden, fecund with flowers pulsing with life like the paintings of Georgia O’Keefe. Our brushes, juicy with pigment, full of water wealth. Modesto, our Muse, our inspiration, reflecting back to us, inviting us to grow, inviting us to dance, challenging us to join, challenging us to lead and listen. Mediterranean winds blow our way, nourishing us, and carrying the song of the Valley—the talented Valley. Lyrical voices raising up a joyful noise, whispering for us to follow—for us to unleash the melody of our revving engines. All of the world is a stage, but in Modesto, our stage is a place where artists, thinking they will pass through, come back— discovering our ninja soul, unwrapping our disguise. Great acoustics, great reception, 11 dressing rooms that let you know they are occupied when the light is on. The lights are on. Cruising the light fantastic under the Motown murals—signifying that we are authentic, we are the difference makers. Epic. P

Modesto Chamber of Commerce I PROGRESS

$1.6 Billion Economic Loss STOP THE WATER GRAB! LEARN MORE AT

WORTHYOURFIGHT.ORG

P R OGR E S S T O S UC C E S S

Ta l k d i re c t l y t o t h o u s a n d s o f l o c a l b u s i n e ss an d Stanislaus County's top decision-makers. A d v e r t i s e i n P ro g re s s Ma g a zi n e , t h e a w ard- wi n n i n g b u s i n e s s p u b l i c a t i o n o f t h e Mo d e s t o C h ambe r o f C o m m e rc e . I t â&#x20AC;&#x2122;s m o re a ff o rd a b l e t h a n y o u may t h i n k.

ADV E RT I S E NO W ca l l: 209-526-9136 or

e-ma il: progress@ neverboring.com

NOVEMBER 2016

EDUC A TIO N

THE IRVINE NEW LEADERSHIP NETWORK LAUNCHES IN STANISLAUS COUNTY The James Irvine Foundation, in partnership with the Stanislaus Community Foundation, is proud to announce the launch of the Irvine Foundation New Leadership Network, which commenced with its first group of participants on Sept. 22. The Irvine New Leadership Network is an investment in emerging leaders in Stanislaus County funded by Irvine. Comprised of some of the area’s brightest leaders, the Network will connect these local innovators across sectors and issues and equip them with cutting-edge civic innovation tools to help transform the region in the short- and long-term. Replicating a similar and successful network in Fresno, the Irvine New Leadership Network will weave together four unique cohorts of dedicated and diverse civic leaders over the next two years, with an intensive training focused on driving dynamic change. “We are thrilled to partner with the Stanislaus Community Foundation to empower diverse leaders in creating a better future for the region,” said Jessica Kaczmarek, senior program officer. Stanislaus Community Foundation is the lead local partner for the Irvine New Leadership Network, providing backbone support and a local lens.

“To see this level of investment in our local leaders on the part of The James Irvine Foundation is a game-changer,” said Marian Kaanon, CEO, Stanislaus Community Foundation. “For real change to take root in our region, we have to collaborate in meaningful ways. The Irvine New Leadership Network will not only provide hands-on lessons around civic innovation, it will also connect leaders to each other.” Each of the Irvine New Leadership cohorts will meet for three-day sessions, three times over the course of six months, with four cohorts completed by 2018. Up to 50 members are expected to participate in the next two years. P

First Cohort Participants Elliot Begoun

Principal, Intertwine Group

Josh Bridegroom CEO, Downtown Modesto Partnership Olga Cardenas Youth Outreach Librarian, Stanislaus Library David Darmstandler

Co-Founder, Datapath

Seana Day

Principal, Ag Tech Insights

Ruben Imperial

Manager, Stanislaus County CEO’s Office

Marian Kaanon CEO, Stanislaus Community Foundation Homero Mejia Executive Director, Congregations Building Communities Yolanda Meraz

Marketing Manager, SelfHelp Federal Credit Union

Janet Nunez-Pineda, PhD. Manager, Stanislaus County Behavioral Health & Recovery Svcs. Reggie Rucker Principal, Engaged by Reggie James Todd Vice President of Student Services, Modesto Junior College

Modesto Chamber of Commerce I PROGRESS

Amy Vickery Public Information Officer, City of Modesto

WORK IN

a series spotlighting some of our area’s most innovative and successful companies

F&M B ANK COMBINES TECHNOLOGIC AL ADVANCES WITH PERSONAL SERVICE By Jacqui D. Sinarle With ad vanced technolog y, a friendly and well-trained s taf f, and convenient cus tomer ser vices, it ’s no sur prise that Farmer s & Merchant s Bank of Central California is celebrating 10 0 year s this year, including more than 6 0 year s of ser ving Modes to. “F&M Bank has all the technological advantages of the big banks, but has maintained the old-fashioned personal ser vice and flexibilit y that citizens received from banks years ago,” said Jared G. Steinwer t, senior vice president, Modesto market manager of the Modesto main branch. “The tradition of neighborhood banking continues at F&M, and we are leading the way with innovative produc t s including the recent introduc tion of new consumer and business free checking account s.” Founded in 1916, F&M is publicly traded on the OTC E xchange under the symbol FMCB, but remains loc ally owned by over 1, 6 0 0 families throughout the Central Valley. F&M has the highes t pos sible rating s for safet y and soundnes s, a long his tor y of being profitable, and approximately $2.7 billion in as set s as of June 3 0, 2016. The bank of fers a full complement of loan, deposit, equipment leasing, and treasur y management produc ts to businesses and farmers, in addition to a full suite of consumer banking produc ts for local residents. As of November, F&M Bank will have 28 locations throughout the Central Valley and the East Bay Area, including four branch locations in the Modesto area at McHenry Avenue, Carpenter Road, Dale Road and in Riverbank.

said. “In 2014 and 2015 the bank provided over $114 million in loans, inves ted a total of $9.5 million in the Modes to area, and made donations totaling $133, 3 02 to loc al nonprofit and civic organizations.” F&M also supported eligible first-time homebuyers through $150,000 in Workforce Initiative Subsidies for Homeownership grants to Habitat for Humanity of Stanislaus families, as well as other eligible first-time homebuyers. F&M also has a long his tor y of communit y ser vice in Modes to, with bank employees volunteering more than 2,0 0 0 hour s to nonprofit organizations in Stanislaus Count y like the Boys and Girls Club, Center for Human Ser vices, and Sierra Vis ta Child and Family Ser vices. “A s F&M begins it s nex t centur y of operation, we remain commit ted to ser ving Modes to and Stanislaus Count y as a true communit y bank where teller s will k now you by name and you will rarely wait in line,” Steinwer t concluded. “Loan decisions will be made loc ally by individuals who under s tand the unique conditions that loc al busines s owner s, farmer s, and resident s face, and the bank ’s full line of produc t s and ser vices will be adjus ted over time to ensure that the need s of loc al busines ses and consumer s are met,” Steinwer t added. “We will work hard to maintain our cus tomer s’ trus t by s tanding by ever y promise we make and by doing our bes t to exceed their ex pec tations.”

SERVICE WHEN YOU NEED IT (Courtesy of Never Boring) When business is booming, advertising is the last thing on your mind. But when times get tough, an aggressive ad campaign becomes the last thing you want to spend money on. By maintaining an advertising presence through thick and thin, you can keep your business rolling, stay at the top of your customers’ minds and keep slowdowns to a minimum. Never Boring is an industry expert at creating unique, effective and affordable advertising. Find out how we can keep your business moving forward, visit us today at neverboring.com

B r a n d i n g . S t ra t e g y. D e s i g n . MODESTO MEANS BUSINESS The Chamber stands by this statement. We practice it on a daily basis. As an organization, we use Chamber Members exclusively. We hope we can ‘count on you’ to practice using Chamber Members to meet all of your business needs. You can find new and current members online at www.ModChamber.org. Progress Magazine is the voice of the Modesto Chamber of Commerce, and the leading business publication in Stanislaus County. For more information or advertising info call 209.526.9136.

For more information about F&M Bank, visit w w w.fmbonline.com. P

“Farmer s & Merchant s Bank is commit ted to Stanislaus Count y and the prosperit y of it s citizens, farms, and busines ses,” Steinwer t

NOVEMBER 2016

N E TW OR K I NG & REFERRALS

PRESIDENT’S CLUB CIRCLE OF INFLUENCE SILVER LEVEL

Food Maxx

Rabobank

E. & J. Gallo Winery

PLATINUM LEVEL

Acme Construction Company, Inc.

Flowers Baking Co. of Modesto, LLC

Raymond James & Associates, Inc.

Kaiser Permanente

American Chevrolet

F & M Bank

Rizo-Lopez Foods, Inc.

Walmart

American Medical Response Aramark Uniform Services

Galletto Ristorante

Rogers Jewelry Company

Walmart Neighborhood Market

Atherton & Associates, LLP

DIAMOND LEVEL

Certified Public Accountants

Gianelli & Associates Gilton Solid Waste Management, Inc. Golden Valley Health Centers

San Joaquin Valley College Save Mart Supermarkets Smile Shine Family Dental Seven Up Bottling Corporation

Bank of the West

Brightwood College

Beard Land and Investment Co.

Brunn & Flynn

Capax-Giddings, Corby, Hynes, Inc.

California State University, Stanislaus

Grover Landscape Services, Inc.

Solar City

Doctors Behavioral

Care One Home Health

HealthSouth Rehabilitation

Solid Networks, Inc.

Stanislaus Distributing

Health Center- DMC

Grimbleby Coleman CPAs, Inc.

and Hospice, Inc.

of Modesto

Solecon Industrial Contractors

Doctors Medical Center-DMC

Central Sanitary Supply Co.

I.J. Larsen Pumps, Inc.

Stanislaus Food Products Company

Frito-Lay Company, Inc.

Central Valley Ag Grinding

Infiniti of Modesto

Stanislaus Surgical Hospital

MedAmerica Billing Services, Inc.

Central Valley Automotive

Institute of Technology

Modesto & Empire Traction Co.

Central Valley Chrysler, Jeep, Dodge

Pacific Southwest Container

Central Valley Nissan

International Paper Company

Physician Referral Service-DMC

Central Valley Volkswagen Hyundai Central Valley Medical Group

GOLD LEVEL

Central Valley Specialty Hospital

JS West & Company Maxx Value Foods

Storer Coachways SunOpta Aseptic, Inc. Sutter Gould Medical Foundation TSM Insurance Turlock Irrigation District

Mercer Foods

Union Bank

5.11, Inc.

Chuckchansi Gold Resort & Casino

Mocse Credit Union

US Bank

Crystal Creamery

Clark Pest Control

Modesto Commerce Bank

Uno Chicago Grill

DoubleTree Hotel

COIT Services Inc.

Modesto Toyota

Valley Children’s Healthcare

Fiscallini Cheese Company

Collins Electrical

The Modesto Bee

Valley First Credit Union

Memorial Medical Center

Comcast

Oak Valley Community Bank

Modesto Irrigation District

Covanta Stanislaus, Inc.

O’Brien’s Market

Modesto Nuts Professional Baseball

Damrell, Nelson, Schrimp, Pallios,

RACOR, Division of Parker

Pacific Gas & Electric Company

DeAngelos Jewelry

Hannifin Corporation

Pacher & Silva

Panelized Structures Inc.

W.H. Breshears, Inc. Warden’s Office Products Center Warden’s Office Furniture Outlet Wells Fargo Bank

Pepsi Bottling Group

Winton-Ireland, Strom & Green

PMZ Real Estate

English Oaks Nursing &

Post Foods, LLC

Yosemite Meat Company, Inc.

Prime Shine Car Wash

Del Monte Foods

Switch to Vapor

Delta Sierra Beverage

Sysco Food Services of

The Eberhardt School of Business

Central California

Vintage Faire Mall

Papa John’s

Seneca Foods, LLC

Taco Bell

Valley Lexus-BMW

Rehabilitation Hospital

Final Cut Media

Prompt Staffing

First Choice Physician Partners

Insurance Agency

D.B.A Courtesy Staffing

SAVE THE DATE

103rd

Annual Gala

JANUARY 28, 2017 • GALLO CENTER FOR THE ARTS 22

Modesto Chamber of Commerce I PROGRESS

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