September 2012 Progress

September 2012 Vol. 33 Issue 9 modchamber.org

Save the Arch:

Renovating Modesto’s Iconic Landmark Good Egg Breakfast

Promise of the Arch

Library Foundation Centennial Title Project

CONTENTS September 2012

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leadership Message from the CEO

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Your Chamber at Work

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cover story Save the Arch: Renovating Modesto’s Iconic Landmark

Chairman Ralph Curtis, Curtis Legal Group

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Education SPIE Teacher Internship Program Overwhelmingly Successful State of Education Library Foundation Centennial

Chairman Elect David Gianelli, Gianelli & Associates

Tile Project

Past Chairman Kathy Halsey, Individual Member

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Community Development Announcements Leadership Modesto

Mission Statement

To promote the region’s economic strengths and vitality; identify and promote services that are valuable to our members; advocate for public policy that is advantageous to the business community; and fully participate and partner in activities to improve quality of life.

Executive Committee

Vice Chairman of Internal Operations Patricia Gillum, Patricia Gillum, CPA Vice Chairman of External Operations Dan Garcia, Tri Counties Bank

25 Work in Progress

Vice Chairman of Member Relations Bill Moreno, Fire2Wire Vice Chairman of Events & Special Projects Doug Johnson, Reach Business Solutions Directors Pamela Cullors, Sysco Food Services of Central California David Halvorson, American Chevrolet Neal Khatri, Best Western Khatri Properties Craig Lewis, Prudential California Realty Sharon Likely, Kaiser Permanente Steve Madison, STANCO Michael Moradian, Peace of Mind Home Inspection, Inc. Ron Owen, Bank of the West Chris Ricci, Chris Ricci Presents, Inc. James Ridenour, Individual Member Ruben Villalobos, The Villalobos Legal Group Laura Ward, Ward Promotional Marketing Solutions Jeremiah Williams, Oak Crafts by Jeremiah

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50th Annual Good Egg Breakfast

Michelle Donaldson

Graphic Design: Never Boring Design Associates (209) 526-9136 • www.neverboring.com Printer: Parks Printing (209) 576-2568 • frankp@parksprinting.com Distribution: Parks Printing (209) 576-2568 Advertising Sales: Kristin Bowker Never Boring Design Associates (209) 526-9136 • progress@neverboring.com

Economic Development People on the Move New Member Profiles

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Land of Opportunity

16 17 20 26

Networking & Referrals Ribbon Cuttings Business Before and After Hours New Chamber Members Calendar

Welcome Corner

Ex-Officio Bill Bassitt, The Alliance George Boodrookas, Modesto Junior College Keith Boggs, Stanislaus County Chief Executive Office David Boring, Never Boring Design Associates Greg Nyhoff, City of Modesto Publisher: Modesto Chamber of Commerce (209) 577-5757 • info@modchamber.org

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Q:

As a first year Welcome Team Member, I have been able to meet so many of the new business owners during our Ribbon Cutting ceremonies. The Modesto Chamber has made these events so special to help our business with new opportunities and together we have addressed needs in our community.

I am so thankful to have new business contacts and can’t wait for all the future contacts to come. The Chamber Welcome Team has also allowed me to give back to the Modesto Senior population and promote Acacia Park Nursing & Rehabilitation Center at the same time. Thank you, Welcome Team! For more information contact Michelle Donaldson, Admissions & Marketing Director for Acacia Park Nursing & Rehab at (209) 622-6249. P

What’s happening in Modesto today?

A: Everything!

Find the events that keep our area hopping at mydesto.com

PROGRESS MAGAZINE 1114 J Street • Modesto, CA 95354 (209) 577-5757 • (209) 571-6480 • Fax (209) 577-2673 www.modchamber.org • info@modchamber.org

September 2012

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lea ders hip

message from the ceo

By Chamber CEO Cecil Russell

At the Chamber’s Annual Gala celebrating our 100th anniversary, we acknowledged that the Modesto Chamber’s predecessors, the Modesto Men’s Club paid for and erected the Modesto Arch. Mike Moradian, a Modesto Chamber of Commerce Board Member and owner of Peace of Mind Home Inspections, Inc. has taken the lead for the Chamber to renovate this 100 year old icon. cecil russell Chamber ceo

The plan is to bring the Arch back to its original luster. The original cost to erect the Arch back in 1912 was $ 1,200. The renovation of the Arch will include replacing the outdated electrical wiring and lighting and repainting the Arch to its original olive green, white and black colors. It will also include repairing damaged bricks, stucco and steel, reinstalling the flag poles on top of each pedestal and re-landscaping. The cost is estimated at $120,000.

The work has now begun. The week of August 12th the Arch was deelectrified and the heavy work started to take shape. The heroes of this project along with Mike Moradian are these local professionals: Greg Mastagni with ACME Construction—General Contractor Brian Gini with Collins Electrical—Electrical Contractor Seth Newman with Willie Electric Supply—LED light supplier Kris Helton with Denton Incorporated—Metal Fabricator Mike Ruddy with Allied Concrete—Concrete Supplier Randy Butler with Joaquin Painting—Painter/Finish Coat Brad Hawn with CHG—Structural Engineer Drew Kyler with City Signs—Banner Victor with FYFE Co LLC—Structural Wrap Ed Kelly with Custom Komfort Construction—Sand Blasting Wayne Mathes with Landmark Preservation Commission William Wong with City of Modesto Collin Yerzy with City of Modesto We thank all of these professionals for their assistance with the preservation of our most famous icon.

April marked the beginning of our fundraising effort with the goal to raise $120,000. Greg Nyhoff Modesto City Manager and I have developed a fund raising brochure and letter that were sent to local businesses and foundations. At this writing, we have received the following contributions: Brenden/Mann Foundation - $16,000;

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Modesto Chamber of Commerce I Progress

Doctors Medical Center - $10,000; Corollo Engineers - $5,000; The Lyons Family - $5,000; Stanislaus Food Products - $5,000; and numerous donations and pledges.

One of the original fund raising ideas is the development of the “Arch Bar.” This candy bar was the brain child of Eddi Marie Julian who owns and operates Beckles Candies & Gifts. For you who have not yet tried an Arch Bar, it is a delicious chocolate bar emblazoned with a raised image of the Arch and the year 1912. After some initial sales the concept of a “Willy Wonka” type “Golden Ticket” prize contest was launched. We have developed a Golden Ticket with the opportunity to draw for the privilege to turn the switch that re-lights the Arch, a Silver Ticket for an opportunity to help bury the time capsule, a Bronze Ticket to enter a drawing to win a fabulous stay at a DoubleTree Hotel in the San Diego area, and numerous Copper Tickets to instantly win prizes including dinners, car washes, bowling and many other items donated by local business. The delicious candy bars may be purchased at the Chamber, Beckels Candies & Gifts, the DoubleTree Hotel and many other local businesses. Don’t miss out on the opportunity to win and help with our fundraising.

Last, but not least, we are planning a huge party to celebrate the completion of the project. Mark your calendars for Friday October 26, 2012. The party kicks off with a parade of 100 cars, one from each year 1912-2012, followed by the burying of the time capsule and finally the relighting of the Arch. This huge endeavor requires the help of a large group of volunteers including, but not limited to: Event Coordinator, Laura Ward - Ward Promotional Marking Solutions, Mike Moradian - Peace of Mind Home Inspections, Inc., Jeremiah Williams - Oak Crafts by Jeremiah, Kiwanis volunteers: John Sanders, Bob Riedel - ValleyWide Mortgage, Inc., Brent Burnside - Burnside Body Shop and Paul Gissible and Bob Ott-Model A Club; Nancy Young - Downtown Improvement District, Jennifer Mullen-Modesto Convention and Visitors Bureau, Chris Murphy-Sierra Pacific Warehouse Group/Modesto View, David Boring - Never Boring Design and from the City of Modesto Julie Hannon, Rich Ulm, William Wong, Laurie Smith, Tish Foley, Jessica Smart, Scott Humphreys and City Manager Greg Nyhoff.

This will be a great community celebration for our beloved Arch and we invite each and every one of you to attend. I sincerely thank all of our volunteers for their dedication to preserving our history and passing on to the next generation our culture of WATER WEALTH CONTENTMENT HEALTH. P

le a d er s h i p

your chamber at work Ch amber Commi ttee s Study a n d B oard A c t s on MID Water Tra n s fe r

By Steve Madison

Steve Madison

The Land Use Committee and Government Relations Council have been carefully evaluating the proposal for the Modesto Irrigation District to transfer water to the City and County of San Francisco. We have reviewed data documentation and correspondence, spoken with MID and city officials and received input from community and business leaders. The Board of Directors weighed all available information and discussed the proposals extensively at our June meeting.

As background, MID has provided community updates and educational sessions on the proposed series of water transfers. The MID effort has suffered some miscues and it is apparent that MID did not appreciate the magnitude of concern about the process coming from the city and other stakeholders. After careful evaluation, the Chamber Board holds the position that there may be merit to an agreement to transfer water, as the revenue that could be derived will offset the costs of significant improvements needed for our water system.

The next step is to evaluate revisions to the smaller of the proposed agreements between MID and the City and County of San Francisco, which will start the process to transfer about 2,200 acre feet of water per year. In order to garner Chamber support, the revised agreement must (among other things) satisfy the concerns of the City of Modesto by keeping the city in the first position for future water allotments.

In the future, the MID board will also consider a separate agreement to transfer a larger volume of water (gradually increasing to 25,000 acre feet per year). But prior to doing so, the MID must first commission an environmental impact report (EIR). The Chamber supports proceeding with the EIR as it will provide information from which stakeholders could better evaluate the implications of the proposed long term water transfer agreement.

Stay tuned, as this is an important issue in our community!

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Ed ucation

SPI E Teac h er I n t ernsh i p Pr o g ram Ove r w he lmi ng ly Succ e ssf u l

Stanislaus Partners in Education (SPIE) thanks the following employers for sponsoring teacher internships for 2012. Through the generous donation of employer time, 43 Stanislaus County middle school, high school and junior college teachers spent 40 hours this summer and gained valuable insight into what employers need and expect from their employees.

This year’s internships were sponsored by CarMax, Modesto City Schools, Modesto Junior College and Stanislaus Credit Foundation.

Employers: Assemblywoman Kristin Olsen’s Office Azevedo Dairy Bauhr Ranch Center for Human Services Ceres Police Department Chase Bank City Of Waterford Crossfit Modesto Echo Media Productions Foster Farms Four Season’s Nursery G3 Enterprises, Inc. Gallo Glass Gallo Winery Gottschalks Music Heald College Howard Training Center Marriott Mattos Newspapers Media Fusin Studios Memorial Medical Center

Mercer Foods Mistlin Gallery Modesto Chamber of Commerce Modesto Irrigation District Modesto Police Department Morgan, Stanley, Smith, Barney Netflix Pacific Southwest Container SCOE Graphics Seeger’s Printing Seneca Foods SJ Valley Air Pollution Control District Stanislaus County Coroner Stanislaus County Probation Department Steve’s Chevrolet Buick SupHerb Farms Sweetriver Equine Clinic The Alliance The Gallo Center for the Arts Turlock High School – Art Department

Stanislaus Partners in Education is a consortium of business, education and public agency leaders who strive to prepare students for the world of work through partnerships, internships, grants and special projects. To learn more about SPIE call (209) 238-1766 or spie@thevision.net. P

September 2012

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{ C o ve r S to r y }

Save the Arch: Renovatin g Mo d e sto ’s I co nic La nd m a r k

By Justin Souza

From its appearance on postcards to its use on countless pieces of memorabilia over the last hundred years, the Modesto Arch has long been an iconic symbol of our community. But now, over a century since its construction, Modesto’s landmark has fallen into disrepair.

Today, the Arch’s foundations are cracked, its paint is peeling and its original wiring is taxed by energy-guzzling incandescent bulbs.

This year, the Modesto Chamber of Commerce is leading a concerned group of proud Modestans to “Save the Arch” by funding a major overhaul of the I Street-spanning structure as well as establishing a fund that will keep Modesto’s landmark in shape for future generations. Leading the charge on the Save the Arch project is Modesto Chamber of Commerce Board Member Mike Moradian.

The Save the Arch project is driven by community pride, said Moradian. “We have enough pride as a community to take care of the things that we have and to embrace Modesto’s heritage. There are so many pieces of old Modesto that are gone, but the Arch is still here.”

Chamber President and CEO, Cecil Russell, echoes this motivation.

“This is about preserving history, it’s about pride. We want the community to come together and take pride in the Arch and celebrate the history and heritage of our city.”

Origins

The Arch’s 100-year history with Modesto is entwined with the history

of the Modesto Chamber of Commerce, so it seems only natural that the Chamber is a major motivating force behind the renovation.

The Arch was financed and erected in 1912 by the Modesto Business Men’s Association, an early precursor of the Chamber. The organization, which petitioned the City Council in 1911 for permission to build an “ornamental and electric arch,” raised around $1,200 to fund the Arch’s construction, including $50 that was paid to architect Bernard Joseph for the design and $3 paid for the “Water Wealth Contentment Health” slogan.

Since its erection, the Arch has only been sporadically maintained— Moradian estimated it had last been painted in the 1980s—and shows considerable degradation from its original state. The Save the Arch project aims to work from the ground up to restore the Arch to its original condition structurally, return it to its original color scheme, update its century-old wiring to a modern system and replace nearly 700 incandescent lights with power-efficient LED bulbs. Russell added that the renovations absolutely will not change the slogan of “Water Wealth Contentment Health” that the Arch has borne for more than 100 years. Instead, the goal of the project is to restore the Arch to the beautiful downtown landmark it was designed to be and to keep it that way for generations to come.

“This is about preserving history, it’s about pride in our community.”

-Chamber President and CEO Cecil Russell

Funding the Renovation

The project to remodel the Arch was initially estimated at more than $150,000 but the business community has pitched in to help relieve much of this burden. “Pretty much everybody I contacted wanted to be involved in the project and was willing to help in any way they could,” said Moradian. “There are some costs including the new LED lights which have been specially ordered, but many people are doing their work for free just to be part of the process and to help out the community.”

Over the last year, the Chamber has pursued a wide variety of

fundraising opportunities to support the Save the Arch project.

Supporters can still help through sponsorship opportunities, buying prints and postcards of Rebecca Murphy’s original painting “Through the Arch” (prepared for the Chamber’s Centennial Gala earlier this year) or even buying $3 Arch Bars which could contain a “Golden Ticket” and a chance to flip the switch that will relight the Arch at the October 26 ceremony. Donations can be made to a Modesto Arch Fund established at the Stanislaus Community Foundation that will help pay for maintenance and upkeep of the Arch in the future.

Community Outreach

The organizers of the Save the Arch project are using the renovation as a chance to reach out and educate Modesto’s youth about the city’s rich history, as well. According to a recent letter by Russell, “The Arch Restoration Project isn’t simply about protecting a landmark. The future of Modesto will be defined by the ways we choose to respect our traditions. This community driven endeavor will preserve Modesto’s heritage of ‘Water Wealth Contentment Health’ for generations to come.”

Electrical Contractor Brian Gini with Collins Electrical is responsible for updating the 100-year-old wiring in the Arch. Gini said that his teenage daughters have gotten involved in the project, as well. “My daughter Madeline is working with friends to canvas businesses in town to try to get the word out while my daughter Gabriella works with Suzanne Staud, a local artist, to put together the poster that will go up in storefront windows and out to potential donors,” said Gini, adding that community involvement is very important to his family. “My hope is that we can help get young people in Modesto to learn more about the history of the Arch and inspire them to get involved in our great community.”

Lighting Party

The Arch will be relit during a large-scale community party scheduled for the evening of October 26. The event, which will close I Street between 8th and 10th for a public celebration, will include a long list of activities embracing Modesto’s heritage. The festivities scheduled include a variety of local bands, the burying of a time capsule (to be unearthed in 2112), a parade of 100 cars representing each year between 1912 and now and, of course, the lighting of the Arch.

“This is a celebration of Modesto’s heritage and history,” said Moradian. “If it turns out well, we might make it an annual event to celebrate Modesto.”

For more information on how you can get involved with the Save the Arch project, contact the Modesto Chamber at (209) 577-5757 or “like” the project’s facebook page at facebook.com/savethemodestoarch. P September 2012

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State of Education: B uil di n g Brid g es F o r T om orr ow ’ s W or kfo r c e In our 2012 event, the Expect More Stanislaus team will report on their five educational business-initiatives. We will also hear presentations from Modesto City Schools focusing on their ROP and Academy programs as well as Stanislaus County Office of Education Programs.

Continuing to engage business with education will remain the focus of this year’s Modesto Chamber event. With this in mind, we have created networking opportunities prior to (11:00-11:30 a.m.) and immediately following the event (1:30-2:00 p.m.). At these networking opportunities, attendees can take the next step and join one of the numerous programs available. The lobby area will include tables representing many of the successful programs underway. Our intention is to clearly identify opportunities for business to support and/or engage with the programs discussed at our forum.

Educa

tion s s e n i Bus

Sponsorship opportunities and tickets are on sale now. For more details, call Elizabeth Facanha at (209) 577-5757 or efacanha@modchamber.org. P

When: Wednesday, September 26, 2012 Time: 11:00 a.m. – 2:00 p.m.

Where: Modesto Centre Plaza 10th & K Street, Modesto 8

Modesto Chamber of Commerce I Progress

G overn men t Relation s

Government Relations WASHINGTON UPDATE F RO M U . S. REP RE SENTAT I V E J EFF DENH A M We recently had a huge success for our veterans in the Valley and nationwide.

Legislation I introduced to help combat the unacceptably high veterans’ unemployment rate and make it easier for veterans to find jobs using skills acquired through military training has finally been signed into law.

The Veteran Skills to Jobs Act received unanimous bipartisan support from both U.S. representative Chambers of Congress and was highlighted jeff denham by the President at the Veterans of Foreign Wars Annual Convention in Reno in July.

I’m proud to have worked with my colleagues in the House and Senate on both sides of the aisle to uphold our commitment to our veterans, and I thank President Obama for signing this important piece of legislation into law to get thousands of our veterans and returning soldiers back to work.

I know how tough it can be to make ends meet in our still-fragile economy, which is why it is so important to get Washington to rein in its out-of-control spending habits. To say that I’ve been outraged at the new revelations of government waste coming out of the General

Services Administration (GSA) is an understatement, and I have led the charge as Transportation Subcommittee Chairman to take action against this agency’s latest set of scandals. We’re continuing investigations into a one-day GSA awards ceremony in November 2010 that cost taxpayers more than a quarter of a million dollars, new information about GSA senior-level bonuses and the agency’s recent decision to sign a lease for hundreds of millions of dollars without the required congressional approval.

We’ve known that there is a culture of waste, fraud and abuse within the many layers of GSA, and I no longer want explanations, excuses or justifications. I want total reform of this agency, and I will continue to work with the Committee and other Members of Congress to change the way the General Services Administration does business.

Finally, the House of Representatives is adjourned in August to allow for a longer District work period. I plan to put this valuable time in the Valley to full use with tours, events and constituent meetings.

Listening to what our citizens have to say and sharing with them what we’re doing both in Washington and in the District is a privilege, and I look forward to the opportunity to meet with many of our residents in the Central Valley in the coming weeks. P

September 2012

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e c o n o mi c dev elo pment

people on the move NAI Benchmark is pleased to welcome

former US Army reconnaissance scout Shawn Davis as a commercial real estate market research analyst. A recent CSU Stanislaus grad, he will be responsible for interacting with and gathering market information from local businesses to assess commercial real estate leasing and sales trends. Shawn has over seven years experience in the luxury hospitality Shawn Davis industry in operations management. Prior, he served as reconnaissance scout for the Army, where his activity required top-secret clearance. For more information, visit www.NAIBenchmark.com or (209) 576-2240.

Peace of Mind Companies is proud

Nathan Steen

to announce the addition of Mr. Nathan Steen to the Peace of Mind Team! Nathan is a graduate of California State University, Stanislaus and has a degree in Business Administration concentrating on Operations Management. Nathan is our newest Pest Control Technician and we are proud to have him. We are confident he will succeed at helping to grow the Peace of Mind brand in the future. For more information, please call (866) 757-8480.

BEFORE

Romina Pasten

Anna Choudhuri

Stefanie Moreno

Provost & Pritchard Consulting Group announced the

addition of three new associates: Romina Pasten, PE joins the firm’s team as an associate engineer, Anna Choudhuri as a senior planner and Stefanie Moreno as an executive assistant. “Romina’s experience will enhance our engineering services in our northern service area, Anna’s diverse planning capabilities will expand planning services we can provide to our clients throughout the state and Stefanie will be an essential asset to the day-to-day operations of the Visalia office,” shared Dale Melville, the firm’s president. For more information, call (209) 845-8700.

Oak Valley Community Bank

announces the promotion of Laura Weaver to Assistant Vice President, Branch Manager of the Bank’s Escalon branch. Weaver has 12 years of Central Valley banking experience, six in customer service management roles at Oak Valley’s Modesto and Oakdale locations. She is actively involved with United Way’s Bank On Stanislaus Program Laura Weaver and FDIC’s Partners in Education. In her free time she enjoys sporting events, traveling and spending time with her family. Weaver currently lives in Modesto with her husband Jared and three daughters. For more information on Oak Valley Community Bank, call 1 (866) 844-7500 or visit us online at www.ovcb.com. P

AFTER

Keeping Modesto Cool Since 1957 LIC. 872913

AIR CONDITIONING • HEATING • SHEET METAL AIR DUCT CLEANING • PLANNED SERVICE MAINTENANCE

(209) 523-8365 W W W . N O R Q U I S TA I R . C O M

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Modesto Chamber of Commerce I Progress

g u e st col u m n

Guest Column

By Greg Kyler & Drew Kyler

City Signs opened its doors in October 1997 and is proud to be a family owned and operated business located in Modesto. Modesto— through its rich agricultural history, its nurturing of local talent, its strong connection among neighbors and through the informal families developed through the workplace, Greg Kyler & Drew Kyler places of worship or community activities—truly is an exceptional place to work and do business. We are stronger as a community family of residents than we are as a group of individuals.

This sense of community, and the leaders it fosters, often inspire us as a company to give back. Greg Kyler, founder and president, is a proud member of the Modesto Sunrise Rotary Club. Through Rotary, he serves breakfast to the homeless with the Salvation Army, gives blood regularly with Delta Blood Bank and is in charge of the Rotary Scholarship Program, which awards scholarships to high school seniors.

Giving back to the community that has been so good to his family and his business is as important to Greg as it is rewarding.

Beyond Greg’s personal community involvement, we are extremely fortunate to have had the opportunity to partner with different businesses and organizations as they strive to improve our community.

Color the Skies, Modesto Police Department Fallen Officers Memorial, Second Harvest Food Bank, Latino Business Association, 5.11 Tactical 9/11 Tribute, LemonAID Night and the Modesto Chamber of Commerce Arch Restoration are among the groups we’ve felt privileged to be able to help over the past year. The mission of these organizations and the tireless work they put into our community truly help create the fabric of what makes Modesto so great. It is with great pleasure that we help out as much as possible.

The pride that we feel in being located in Modesto and the importance we place on shopping locally and supporting local businesses and organizations cannot be overstated. It is always encouraging to see that so many businesses share in that philosophy. The number of partners we’ve made in the community continues to grow and we take our job of creating custom signs that are effective and inexpensive forms of advertising extremely seriously. We know that when a customer comes to us needing a sign for their business, they’re trusting us to represent them well and to provide them a means to drive traffic to their business. We appreciate that trust and will continue to work hard to exceed the expectations placed upon us. P

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c o m m uni ty develop ment

announcements Pacifica Senior Living Modesto is proud to be the Local

Presenting Sponsor of Modesto’s 2nd Annual Walk To End Alzheimer’s being held at Graceada Park on Saturday, September 22. Free Registration begins at 8:30 a.m. Last year, Modesto’s WTEA exceeded the fundraising goal raising over $56,000 and, per the Alzheimer’s Association, was the most successful Community Managed Walk!

Individually, we are one drop, but join us in being a part of the solution and together we will make some waves. For more information contact Co-Chair Rebekah Martin (209) 534-6088 or visit alz.org.

Interfaith Ministries of Greater Modesto will partner with

local businesses, schools and Sodexo to celebrate World Food Day on October 16. A kick-off to the month-long food collection will be held at O’Brien’s Supermarket, Dale Road, Monday, September 10, 2012, at 10:00 a.m. September 10 through October 16, participating grocery stores, banks, schools & real estate offices will partner with the community to collect any type of dry food items for World Food Day; each hoping to reach a goal of 1,000 food items. World Food Day food collection activity will close with a health fair at Orville Wright School, October 16, 2012, from 4:30 p.m. to 7 p.m. For more information call (209) 572-3117.

American Cancer Society’s 2nd Annual Making Strides Against

Breast Cancer 5k Walk is on Sunday, October 14, 2012 at 8:00 a.m. at the Gallo Center for the Arts. Celebrate survivorship, express hope and share a goal to end breast cancer, a disease that threatens the lives of so many people we love. There is no registration fee or minimum fundraising amount so sign-up and invite your friends. People of all ages are welcome to participate in this walk and help raise funds. Register online: makingstrideswalk.org/modesto or call: (209) 524-7241 for more information.

Howard Training Center is pleased to announce that we

have partnered with the Modesto Kiwanis Club for an elegant evening of wine tasting, fantastic hors d’oeuvres provided by Grgrich Family Catering and fabulous raffle and door prizes on October 18, 2012 from 5:30 p.m. – 8:30 p.m. This event will help each of our organizations strengthen the programs that we offer. The event will be held at The Gallo Center for the Arts. Individual tickets are $35 and sponsorships are available. Purchase your tickets and get sponsorship information by calling Geri Lewis at (209) 593-5618 or Jim Mesquit at (209) 499-1825.

Fair call Mary Bavaro at (209) 571-1383. Fee for a table or space at our Craft Fair is $35.

The American Cancer Society asks: if you could prevent even

one person from hearing the words “you have cancer,” would you? Now is your chance to participate in a once-in-a-generation opportunity. Join the American Cancer Society Cancer Prevention Study-3 (CPS-3), which seeks to help us better understand the factors that cause or prevent cancer. Men and women age 30-65 who have never been diagnosed with cancer and who are willing to make a long-term commitment to the study can enroll. Ask me how to enroll and get involved this October!

Linda.sites@cancer.org.

Governor Edmund G. Brown Jr. announced Wednesday, the appointment of Ruben Villalobos, of Modesto, to the 38th District Agricultural Association, Stanislaus County Fair Board. Villalobos serves on the Modesto City Schools Board and is a member of the Doctors Medical Center Board of Directors, Modesto Chamber of Commerce Board of Directors and the Latino Community Roundtable. Villalobos earned a Juris Doctorate degree from the University of California, Davis School of Law. This position does not require Senate confirmation and there is no compensation.

Congratulations Ruben!

Peace of Mind Companies has some exciting news! We are

proud to announce the opening of our General Pest Spraying Division!

We would like to thank all of our clients, friends and family that have supported the Peace of Mind brand in using us for their Home, Commercial and Pest Inspections. Now we have opened the General Pest Spraying Division to eradicate those pesky pests taking residence in your homes, commercial buildings and industrial facilities. For questions regarding our pest services and pest care please contact our office at (866) 757-8480. P

Help your business make

PROGRESS

The Number One Business Public ation in Stanislaus County For advertising information please call Progress Magazine at 209.526.9136

Alzheimer’s Aid Society will host its 3rd Annual Harvest Moon

Dinner & Auction on October 20, 2012 from 5:45 p.m. to 11:00 p.m. The event will take place at Greek Orthodox Church - 313 Tokay Avenue, Modesto. For more information visit www.Alzaid.com. With your support and participation in our annual event, we are able to continue assisting local families and their loved ones afflicted with Alzheimer’s.

Soroptimist International of Modesto will hold its 37th

Annual Pancake Breakfast & Craft Fair Sunday, October 21 from 7:30 a.m. to 12:30 p.m. at the Masonic Center located at 800 Rose Avenue, Modesto. Tickets are $5.00. For tickets contact Truda Faulkner at (209) 521-6417, or tickets can be purchased at the door. Bring a can of food to benefit those in need and be entered in a drawing for a nice prize. Please join us for this family event. To rent space at our Craft

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Modesto Chamber of Commerce I Progress

Lic. # 724566

Your comfort

is our business.

523-4578 dehartinc.com

50th Annual Good Egg Breakfast It is time once again to honor a respected community leader at the Annual Good Egg Breakfast. 2012 marks the 50th Anniversary of this “eggsellent” breakfast. Back by popular demand, and helping us celebrate this milestone is the world’s fastest omelet maker, Howard Helmer.

The breakfast will be held at the DoubleTree’s Grand Ballroom, in downtown Modesto (1150 Ninth Street), October 25 beginning at “eggsactly” 7:00 a.m. Howard and our team of omelet makers will be there to coach you as you learn to make your own omelet this year.

The “Good Egg” award is given each year to a hard-working, community-service oriented person. This event is coordinated by the California Poultry Federation, Modesto Chamber of Commerce, Pacific Egg & Poultry Association and Stanislaus County Farm Bureau. Local businesses that support this event include Bank of America, Foster Farms, Garber Poultry Farms, Gemperle Enterprises, Haley Farms, Inc., J.S. West Milling Co., Modesto Commerce Bank, NuCal Foods, Inc., Nulaid Foods, Inc., Veterinary Service, Inc., Wells Fargo Bank, Yosemite Farm Credit and many more.

In honor of the new “Good Egg” and past “Good Eggs,” scholarships will be given to deserving Modesto Junior College students.

received the award over the past 50 years. Last but certainly not least the announcement of the 2012 Good Egg. Who will it be…wait and see!

Call In Advance For Tickets

Reserve your tickets for the event by calling the California Poultry Federation, (209) 576-6355; Modesto Chamber of Commerce, (209) 577-5757; Pacific Egg and Poultry Association, (916) 441-0801; or Stanislaus County Farm Bureau, (209) 522-7278. The cost is $22 per person in advance and $25 per person at the door. Table sponsorships are available at $350 per table of ten. Speaker sponsorship is a donation of $100 or more. Sponsors will receive recognition throughout the event and in newsletters.

We hope to see you at the 50th Annual Good Egg Breakfast. P

The events of the morning include Howard Helmer explaining his technique for a fast and yummy omelet, a Dixieland Band and a special tribute to the many outstanding “Good Egg” recipients who have

THE BUCK HERE. Shop Local.

Members of the Modesto Chamber of Commerce are eligible for greatly discounted rates on the following media outlets.

• Radio commercials on the top stations in the market KATM, KHKK, KHOP, KWIN, KESP, KJSN, KFIV, KMRQ, KOSO and KRVR. • TV commercials on major networks through Comcast • Newspaper space in the Modesto Bee

Your message will be included in commercials produced by The Modesto Chamber

, L A C O L Y BU r f u t u re

ou Invest in y

of Commerce and certain restrictions apply. Production services are also available at reduced rates. Don’t pass up this opportunity to be part of a campaign to educate the public on the importance of shopping locally and gain exposure for your business at a fraction of the usual cost.

Please call The Modesto Chamber of Commerce at (209) 577-5757 for more information.

MODESTO MEANS BUSINESS 1114 J Street • Modesto, CA 95354 • (209) 577-5757 • modchamber.org

September 2012

13

c o m m uni ty develo pment

Mar k your calen dars an d plan to attend the Chamber of Commerce

99th Annual Gala and Member Choice Awards.

When: Friday, January 26, 2013 Time: 6:00 p.m. – 10:00 p.m.

Where: Gallo Center for the Arts 1000 I Street, Modesto

How do you top a Centennial celebration? Imagine alumni from 30 years of Leadership Modesto. That’s a lot of leadership! Join us this year as we recognize the outstanding businesses and individuals who have had a positive influence on developing the leaders of the greater Modesto area.

Be sure to plan early and nominate your favorite business for a Member Choice Award. For sponsorship information, please contact Elizabeth Facanha at efacanha@modchamber.org or call (209) 577-5757. P

14

Modesto Chamber of Commerce I Progress

co m m u n i ty d e v e l op m e n t

Chamber Board Perspective The Promis e of the A rch

M od e s to C ham b e r of C o mme r c e

51st Annual Har vest Lunch

By David Boring, President/Creative Director, Never Boring Design As the Modesto Chamber is putting the finishing touches on its community effort to restore the luster of Modesto’s illustrious arch, it’s a great time to reflect on the promise represented by the local landmark. Our city fathers knew what was possible in our town.

Once they actualized the Water Wealth rewards to irrigate our fertile soil, our community reaped the benefits of abundant and diverse David Boring agriculture. I’m told that the words Water Wealth were originally meant to be combined to read as one thought as you read the arch - a wealth of water. Under that premise, it perhaps makes even more sense for our area.

Get your tickets now for the Modesto Chamber’s 51st Annual Harvest Luncheon. Don’t miss this popular event, sponsored by Del Monte Foods, Friday, September 14 in Graceada Park from 11:30 a.m. – 1:00 p.m.

What do the words Water Wealth Contentment Health mean to you? I can tell you what it’s meant to our company, Never Boring Design Associates.

When I started our company in 1983, I had literally no money to launch and little experience in many of our current product offerings. Two years later, when we moved to a small part of our agency’s current downtown location on 14th Street, it was evident that Modesto’s downtown area was struggling along with the local and national economy. Still, I and the other business folks were optimistic that our civic leaders were going to make our downtown—and our city—something to be proud of. Eventually, bold ideas were forwarded and executed that transformed our town. Local business owners believed this progress to be real and worthwhile, and invested money and effort in lock step with civic leaders. Our hospitals updated and expanded, and new players brought additional medical choices to our populace. Even our beloved State Theatre was brought back to its former glory by a group of dedicated business leaders.

The luncheon features a colorful and tasty array of fresh, locally grown produce and Mape’s Ranch tri-tip. This popular event focuses on Stanislaus County’s agriculture industry and assures that the tradition continues by benefiting a new generation of community Ag Leaders. Students continue to be overwhelmed with the support of their community to fund these scholarships. Many of these students return to the area to put their education to work and lend their support for the next generation.

So, how did all this help our company? We believed that this town could be exceptional, just like the arch promised. Modesto could be a place to raise kids with good educations, start a business, enjoy recreational bounty, see world class entertainment and hopscotch to a wealth of California’s assets in just a couple of hours. Our agricultural community has thrived because of the plentiful water, and their investment in this community is evident in many businesses like ours. The influence of their success spreads everywhere, from small local businesses like Never Boring, to the names that adorn our amazing Gallo Center for the Arts: Gallo, Rogers and Foster. We couldn’t have achieved what we have here if amazing companies like these hadn’t gone before us.

I can personally say that my Contentment comes from the Wealth of relationships I have enjoyed here over the years. Working side by side with such caring passionate people has really inspired me, and inspired our little company. Health is measured not just in physical health, but in happiness.

On that score, Modesto has lived up to its promise for our company. Our local businesses support us, and we in turn support them. The gratitude we get from almost all our accounts being local is impossible to measure, except in terms of knowing Modesto truly supports its own.

The next time you drive under our famous arch, think about it: are you looking for the promise of the arch? If you consider it, you may become more aware of what’s amazing about our town. Just remember, our town is what WE ALL put into it. In another 100 years, I hope they are proud of what we’ve all done to make this city greater for our future generations. P

This sell out event raises funds for Voss-Berryhill Scholarships benefitting outstanding Modesto Junior College agriculture students. In addition to raising scholarship funds, this annual event provides a forum for our keynote speaker to discuss important agricultural issues. This year, speaking to the expected crowd of 800 will be the Almond Board California President & CEO, Richard Waycott.

Tickets are available at the Modesto Chamber of Commerce, 1114 J Street. Individual tickets are $25 for adults and $10 for seniors and children under 12. For more information, please call (209) 577-5757. P

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September 2012

15

n e t w or k i ng & referrals

Ribbon Cuttings

Define Clothing

Johnson & Associates CPA’s Inc.

1700 McHenry Ave. Modesto, CA 95350 (209) 545-2885

Valley Heart Institute of Doctors Medical Center

631 15th St. Modesto, CA 95354 (209) 236-1040

4016 Dale Rd. Modesto, CA 95356 (209) 577-5557

{ “ suppo r ti ng ” the a r ch } Structural engineering is a specialty within civil engineering. Structural engineers are responsible for the systems that make the building stand up against the weight of the building and its occupants as well as wind and earthquake loading. CHG focuses on design and earthquake rehabilitations of hospital buildings throughout California with most of our clients in the greater LA area.

CHG is providing structural engineering for Modesto’s arch. Even though it is a small project it is very important to our community. “It’s great to be able to participate in the Arch renovation project using some of the latest technology in restoration for this community asset,” says Brad Hawn.

P

Brad Hawn

Oak Valley COmmunity Bank

We Mean Business

Experience business banking the way it should be – the perfect blend of old-fashioned personal service and modern technology to meet your every need.

Let us make your banking, our business.

Phil and Jan Tilbury of Almond Ace Packing and Tilbury Farms with Frank Middleton, VP Commercial Lender, 209.844.7563

“Oak Valley understands the importance of taking care of their customers and helping them find solutions. They’re a true partner with a genuine desire to help our businesses grow.”

– Phil and Jan Tilbury, owners of Almond Ace Packing and Tilbury Farms, Ripon 16

Modesto Chamber of Commerce I Progress

Deep Roots ~ Strong Branches

1.866.844.7500 • www.ovcb.com Oakdale • Sonora • Modesto • Turlock • Patterson Ripon • Escalon • Stockton • Manteca

n etw orkin g & referrals

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Coffee provided by:

Business After Hours hosted by:

Franklin & Downs Funeral Homes

Habitat for Humanity, Stanislaus County

Franklin & Downs Funeral Homes

630 Kearney Avenue, Modesto, CA 95350

1050 McHenry Avenue, Modesto, CA 95350

Habitat for Humanity, Stanislaus partners with the community to help

Franklin & Downs was founded in 1946. With years of experience caring

with needed improvements and revitalization activities. Habitat offers

for families from all walks of life, they are dedicated to excellence in

affordable housing solutions for the local workforce. These low-income

service and have the highest integrity. Each of their educational grief

families help themselves by building sustainable housing within Stanislaus

support or remembrance events is designed to appeal to a wide age range,

County. Habitat brings people from all socio-economic backgrounds

including adults and children.

(209) 575-4585 • www.stanislaushabitat.org

(209) 523-9135 • www.franklindownsfuneralhome.com

together to build houses in partnership with families.

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17

Oktoberfest!

Oktoberfest is just around the corner and tickets are on sale now! New this year, you can purchase your tickets online at www.modchamber.org. We have made it faster and easier to get you to the biggest Oktoberfest in Northern California.

One of the many things that make the Chamber’s Oktoberfest event so successful is our sponsors.

Each year, our local businesses step-up, commit and get involved, and not just to sponsor a beer and wine tasting event. Sponsors come on board each year to ensure the safety of the people attending the event. For example, the Boyett Petroleum Designated Driver program and AAA of California “Tipsy Tow” program increase the safety of all attendees.

Each of these businesses contributes a substantial amount of money and time to this event each year and we appreciate their participation and commitment to the attendees and the Chamber of Commerce.

Where: John Thurman Field 601 Neece Drive, Modesto

All of our sponsors look forward to this event each year and love to participate on the field and be involved. Please join the Modesto Chamber of Commerce and the many sponsors that make this event what it has become: AWESOME! P

Tickets: $30.00 In Advance $35.00 At The Door On sale online at www.modchamber.org

When: Friday, October 5, 2012

© Modesto Irrigation District

Time: 5:30 p.m. – 10:00 p.m.

Lighting rebates

18

Modesto Chamber of Commerce I Progress

HVAC rebates

High efficiency motor rebates

ed ucation

Library Foundation Centennial Tile Project

By Susan Lilly The Stanislaus Library Foundation has launched a Centennial Tile Project to commemorate the 100th anniversary of the Stanislaus County Library System.

Individual art tiles created by community members will add character and beauty to the pillars inside the Modesto Library. Donations are $25 for a 6˝x 6˝ tile or $125 for a 12˝x 12˝ tile.

Susan Lilly

Creating art tiles for the library can be a fun activity to do with kids or grandchildren. Service clubs, non-profit organizations and companies may wish to create tiles to show their support of the library. To participate, visit Color Me Mine at 3501 McHenry Ave. and use the paints provided to create your tile.

Checks payable to the Stanislaus Library Foundation or cash will be accepted.

Tiles will be installed in groups of 40 as they are collected. “We’re hoping to fill all the pillars in the center of the Modesto Library,” said Carol Shour, president of the Stanislaus Library Foundation. “The first group of tiles is already up and they look great!”

Funds raised by the Library Foundation support library programs and services such as the Summer Reading Program and e-books, which will be available soon. For more information about the Stanislaus Library Foundation or the Centennial Tile Project, please call (209) 204-9360 or visit www.stanislauslibraryfoundation.org. P

September 2012

19

e c o n omi c dev elop ment

New Member profiles Catherine M. Benenati , MA, Leadership Mentoring &

Development Conversations With Catherine is built on a foundation of 25 years of experience. My unique approach as a Teacher of Light improves communication, teamwork and productivity within your business or organization. I also help individuals increase confidence, overcome fear and enhance creativity. My Leadership Mentoring & Development program is custom tailored to each business, team or individual leader. Additionally, I will create individualized programs, courses, classes and inspirational presentations for your teams as needed. Please call me at (209) 402-5700, email me at catherine@conversationswithcatherine.com or visit www.conversationswithcatherine.com.

Johnson & Associates CPAs, Inc. is a full service accounting

firm located in downtown Modesto. The firm was founded by Casey Johnson, CPA, Katherine Passmore, CPA, and Michelle Matos, CPA, who have over 40 years of combined experience in the accounting industry. Our principals have been located in the Modesto and surrounding areas for their entire careers and have recently joined forces to provide high quality accounting, attest, tax preparation, consulting, business advisory, estate planning and litigation consulting services.

Find us at www.jacpainc.com or (209) 236-1040.

Nationwide E-Brokerage is a full service Commercial and

Residential Real Estate Brokerage. We offer our expertise in the following areas: sales, leases, management, short sales & free assistance with loan modifications. Our branch office is located at 1231 8th Street, Suite 402 at the LeerCorp Business Park on the corner of 8th and M Streets. we provide a 100% commission platform, online broker support and virtual office environment for our real estate agents. For more information please contact (209) 595-3083.

Cigar Club is a purveyor of quality premium cigars, pipe tobacco

and accessories and features one of the largest state of the art walk-in humidors to keep cigars and pipe tobacco in their best quality. Choose from hundreds of top rated brands of premium and boutique cigars or enjoy our comfortable upscale cigar lounge. Come in today and join the club and experience the next level of enjoyment. Cigar Club hours are from 10:00 a.m. – 10:00 p.m., Monday through Saturday. We are located at 1407 Standiford Avenue Suite C, Modesto, Ca 95350 and can be reached at (209) 557-2500, ModestoTobacco@gmail.com or www.ModestoCigars.com.

Miceli-Watters, Staffing Partners, LLC is a locally owned

staffing agency in the City of Modesto, serving a wide variety of industries and clients in the Central Valley and Northern California.

Collectively we possess over 32 years of expertise in the staffing industry offering staffing at all levels in the areas of temp, temp-to-hire and directhire placement. We look forward to partnering with both our clients and applicants for all of your staffing needs. Please visit our website www.staffingpartners.net for more information or call (209) 544-2907. P

20

Modesto Chamber of Commerce I Progress

n e t work i n g & re f e rra l s

New Chamber Members Law Offices of Tai C. Bogan

VBoogie’s Dance Journey

Tai Bogan 1202 H Street #D Modesto, CA 95354 ph: (209) 566-9591 fax: (209) 566-9668 taiboganlaw@gmail.com www.209legal.com Attorneys

Vontrese Stevenson 711 - 10th Street Modesto, CA 95354 ph: (209) 303-4192 zumbawithvboogie@yahoo.com www.zumbawithvboogie.com Dance Studio

Modesto Independent Business Alliance Pamela O’Brien P.O. Box 125 Modesto, CA 95350 2900 Standiford Avenue, Ste. B Modesto, CA 95350 pamobrien@sbcglobal.net www.modestoiba.com Community Service Organizations

Protect Your Home - ADT Authorized Dealer Rob Williams 3750 Priority Way South Drive, Ste. 200 Indianapolis, IN 46240 2937 Veneman Avenue, Suite B145 Modesto, CA 95356 ph: (209) 568-4746 rob.williams@defenderdirect.com www.protectyourhome.com Security Systems

Walmart Neighborhood Market Rhonda Otero 1421 Coffee Road Modesto, CA 95355 ph: (209) 522-3600 fax: (209) 238-0195 www.walmart.com rhondaotero@gmail.com Department Stores

e c on om i c de v e l op m e n t

PEOPLE

ARE THE BOTTOM LINE

president’s club Circle Of Influence Platinum level Kaiser Permanente Walmart Walmart Neighborhood Market

Diamond Level Bank of the West Capax-Giddings, Corby, Hynes, Inc. Doctors Behavioral Health Center-DMC Doctors Medical Center-DMC DMC Foundation Frito-Lay Company, Inc. MedAmerica Billing Services, Inc. Pacific Southwest Container SunPower

Gold Level

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Put your trust in a firm motivated to help you go further.

it's the people behind the numbers.

Contact us today at 209-527-4220 or gccpas.net.

Coca-Cola Bottling Company, Inc. Costco Wholesale DoubleTree Hotel Evergreen Nursing & Rehabilitation Care Center Foster Farms Dairy JC Penney Company Memorial Medical Center The Modesto Bee Modesto Irrigation District Modesto Nuts Professional Baseball RACOR, Division of Parker Hannifin Corporation Save Mart Supermarkets Seneca Foods, LLC Sysco Food Services of Central California Taco Bell

Silver Level

A Huff Construction Company

Huff Restoration DKI Presents The September After Hours

Chamber Mixer and Luau September 20th from 5:30 - 7:30 PM at Huff Restoration DKI 4917 Stoddard Road, Modesto, CA The Mixer is free to Huff Construction clients and members of the Chamber and $10 for potential chamber members.

Donations Provided By:

COLIMA C AT E R I N G

FISH TACOS • COCONUT SHRIMP

22

Modesto Chamber of Commerce I Progress

AAA AT&T Acme Construction Company, Inc. Ambeck Mortgage Associates American Chevrolet American Medical Response Aramark Uniform Services Atherton & Associates, LLP BJ’s Restaurant & Brewhouse Brandman University Part of Chapman University Bunge Oils California State University, Stanislaus Central Valley Ag Grinding/Central Valley Ag Transport Central Valley Automotive Central Valley Chrysler,

Jeep, Dodge Central Valley Nissan Central Valley Volkswagen Hyundai Central Valley Medical Group Children’s Hospital Central California Chukchansi Gold Resort & Casino Clark Pest Control Collins Electrical Co., Inc. Comcast Construction

Management Corporation Courtyard by Marriott Covanta Stanislaus, Inc. Curtis Legal Group Damrell, Nelson, Schrimp, Pallios,

Pacher & Silva

Del Monte Foods Delta Sierra Beverage DirectLine Technologies, Inc. The Eberhardt School of Business English Oaks Nursing &

Rehabilitation Hospital F & M Bank Galletto Ristorante Georgia-Pacific Gianelli & Associates Gilton Solid Waste

Management, Inc. Grimbleby Coleman CPAs, Inc. Grover Landscape Services, Inc. Harris Moran Seed Company Heald College I.J. Larsen Pumps, Inc. Infiniti of Modesto Institute of Technology International Paper Company ITT Technical Institute JS West & Company Kaplan College MV Transportation, Inc. McHenry Medical Group, Inc. Mercer Foods Mocse Credit Union Modesto Commerce Bank Modesto Toyota Mraz, Amerine & Associates Nestle USA Oak Valley Community Bank O’Brien’s Market OLAM Spices & Vegetables, Inc. Pacific Gas & Electric Company Panelized Structures, Inc. Pepsi Bottling Group Plastipak Packaging Post Foods, LLC Prime Shine Car Wash Rabobank Raley’s Rizo-Lopez Foods, Inc. Rocha Transportation San Joaquin Valley College Seven Up Bottling Corporation Solecon Industrial Contractors Solid Networks, Inc. SpringHill Suites by Marriott Stanislaus Food Products Company Stanislaus Surgical Hospital Storer Coachways SunOpta Aseptic, Inc. Sutter Gould Medical Foundation Turlock Irrigation District US Bank Valley First Credit Union Valley Lexus-BMW W.H. Breshears, Inc. Warden’s Office Products Center Warden’s Office Furniture Outlet Wells Fargo Bank Wells Fargo Commercial Banking Winton, Ireland, Strom & Green Insurance Agency Yosemite Meat Company, Inc.

Prime Shine Car Wash presents:

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Jenna Harvey & Ryan Woods Pura Vida Shaved Ice

Jenna Harvey & Ryan Woods

Pura Vida Shaved Ice has served homemade shaved ice and kettle corn alongside a full service espresso bar, smoothies, ice cream sundaes and red bull infusions at its Tully Road location since 2011. Pura Vida offers a professional family atmosphere to customers seven days a week year round as well as serving events in the community, from birthday parties to weddings and street fairs to corporate events.

What have you done in the past that has led you to where you are now?

We both grew up in Modesto and went to UC Davis. After graduation, we moved back home to Modesto, but neither of us could find jobs in the area. We decided that we would like to try a summer business. We initially planned Pura Vida as a three- or four-month business where we could sell some shaved ice during the summers but weren’t able to obtain a business permit for a temporary business location. So we adapted our business model—and our menu—to add a lot of other options including kettle corn and espresso. Everything just fell into place, our menu kept growing and growing, and we’re now year round.

Do you have any particular history that has contributed to helping you achieve your goals?

We did a lot of market research before going into this business. We were fortunate that that’s something you have to learn at UC Davis. As part of the university writing program every UC Davis student has to create a fictitious business and write a business plan for it. We used a lot of that college material to help formulate our business plan for Pura Vida.

What challenges have you had to overcome in your professional life and how did you achieve that?

Everything in the entire store, we constructed ourselves. We did the flooring, walls, tiling, counters, everything. Two weeks before we were set to open, Ryan cut off his middle finger while constructing the counter.

We didn’t have the capital to hire out a contractor, so to finish, I had to become your everyday handywoman. I learned to tile and grout, change electrical sockets out. Everything that Ryan had been doing. He

stood next to me and explained what to do. There were definitely a lot of tears involved, but it all came together. We opened about a month late because of the accident, but we made it.

What are some of the accomplishments of which you are particularly proud?

We opened our doors on April 14, 2011, and we’re already expanding.

We more than doubled our workforce, from 8 employees this winter to 20 this summer. We’re also proud that while we went about $120,000 into debt opening, we managed to pay everything off in 11 months. It’s something we definitely take pride in. It was a lot of work.

You’re very much an entrepreneur. What do you think makes you such a success?

We definitely found a niche here and I’d like to say it’s because of our product. We did a lot of testing and we make all our syrups here in the store. So there are no preservatives or high fructose corn syrup. But our customer service has a lot to do with it. People come in, we know their orders, we ask about their kids, we know what’s going on in their lives. We’re not trying to be nice because we want them to come back, we genuinely do care. We love our customers and they become part of the family.

What advice do you have for business people when it comes to achieving their goals?

If you have the drive and the will, and are ready to work hard to become the best at whatever you’re doing, you can basically do anything. But don’t be afraid to ask for help. If you take the time to ask for advice and help, nine times out of ten, people are more than willing to give it.

What do you like about doing business in the Modesto community and why do you think this is the Land of Opportunity?

We believe in this town and we believe in this community. We left for college but we came back and it can be really sad to see how many businesses went under in the short amount of time we were away. I hate to hear people in our parents’ generation say they think the younger generation doesn’t care. We do. There are a few out there that give us a bad name, but we definitely believe in the community and want it to succeed.

Prime Shine Car Wash is proud to present The Land of Opportunity. Each month this series provides a forum in which to showcase the entrepreneurial achievements of a Stanislaus County business owner. Prime Shine Car Wash is proud to recognize the entrepreneurʼs ability to overcome obstacles and to honor their successes in their industry and in the community.

Celebrating Over 50 Years Of Quality Care * Registered Nurses 24/7 * Long Term and Short Term Quality Care * 175 Bed Skilled Nursing Facility * Pleasant Environment * Inviting and Stimulating Social Activities * Inpatient & Outpatient Physical Therapy * Inpatient & Outpatient Occupational Therapy * Speech Therapy * Respiratory Therapy

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Engaged in your Care & your Life 209.577.1055 2030 Evergreen Ave. Modesto, CA 95350 www.evergreencare.com Fax: 209. 550. 3615

September 2012

23

c o m mu ni ty develop ment

{ mi n nie’s news b ites } I never cease to be amazed at the generosity of our community. This time you have been asked to help us to restore the Modesto Arch to its original luster and once again the community has shown its generosity with donations of time, materials and money. We have not quite minnie dodge

reached our goal, but I am confident that we will do so, and then some.

The Chamber and City of Modesto are

very gratified at the number of contractors and volunteers who have given their time and support, we thank you! To show our appreciation and to celebrate the Arch’s new, “old” look, we are throwing a relighting party on Friday, October 26. Be sure to mark your calendars and join the festivities!

P

State of Region What do you think you know about water? Over the past several months, much has been written, quoted and talked about to say the least. The subject of water can be debated, discussed, argued, but seldom agreed upon.

In the upcoming fourth Annual State of the Region: Why Water Matters, we will discuss the history of water and what it has meant to the development of our region. With climate control, population growth and aging infrastructure, it is important to better understand how water works in our region and where we currently stand. Our guest panelist will discuss water treatment and future water storage then answer questions from the audience.

Water is the economic driver of Stanislaus County and therefore we should know all we can on the subject to develop better informed decisions. With this in mind, join us on October 18, 2012 at the Modesto Centre Plaza for this important and timely event.

When: Thursday, October 18, 2012 Time: 11:30 a.m. – 1:30 p.m.

Where: Modesto Centre Plaza 10th & K Street, Modesto

Sponsorships and tickets are available now. Please contact Elizabeth Facanha at efacanha@modchamber.org or (209) 577-5757. P

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24

Modesto Chamber of Commerce I Progress

WORK IN

a series spotlighting some of our area’s most innovative and successful companies

Love Modesto: Volunteer Event Helps Make a Better Modesto

Service when you need it (Courtesy of Never Boring Design Associates)

Since 2009, the twice-annual Love Modesto events have motivated members

local to

community

dedicate

two

goal and that’s really how we

“People have been organizing volunteers for years. I think

Saturdays per year to improving, cleaning and revitalizing their

Pishney will gather an army of willing volunteers from all across the city, motivate them at a morning rally downtown, then pair them with nonprofits,

the story is more compelling

for something like this. People needed the opportunity to realize how many amazing people

cities

have

been

observing, seeing and hearing

are here.”

Pishney.

Forty

concurrent

events based on Love Modesto

ADVERTISING I GRAPHIC DESIGN I WEB DESIGN I MARKETING I FILM & MULTIMEDIA I COMMERCIAL SIGNS

will take place this September, and Pishney has been in touch

far away as the UK, India and Africa about bringing the Love

- Jeff Pishney

When business is booming, advertising is the last thing on your mind. But when times get tough, an aggressive ad campaign becomes the last thing you want to spend money on. By maintaining an advertising presence through thick and thin, you can keep your business rolling, stay at the top of your customers’ minds and keep slowdowns to a minimum. Never Boring Design is an industry expert at creating unique, effective and affordable advertising. Find out how we can keep your business moving forward, visit us today at neverboring.com

what’s happening here,” said

with community leaders from as

day making a difference. At this fall’s event, Love Modesto

to surrounding communities.

“Other

here because this area is ripe

organizations and tasks where they can pitch in and spend a

As Love Modesto has caught on in Modesto, it has also spread

city. On September 29, Love Modesto’s lead organizer Jeff

can make a difference.”

to their cities.

MODESTO MEANs BUSINESS The Chamber stands by this statement.

We practice it on a daily basis. As an organization, we use Chamber Members exclusively. We hope we can ‘count on you’ to practice using Chamber Members to meet all of your business needs.

volunteers will help out 60 local “People have been organizing

to the hungry, donating blood, building a house

volunteers for years. I think the story is more

with Habitat for Humanity and a long list of other

compelling here because this area is ripe

day-long tasks.

for something like this. People needed the opportunity to realize how many amazing people

To date, Love Modesto has drawn more than

are here.”

You can find new and current members online at www.modchamber.org, or through our 2012 directory at www.villageprofile.com/california/modesto.

Progress Magazine is the voice of the Modesto Chamber of Commerce, and the leading business publication in Stanislaus County. For more information or advertising info call (209) 526-9136.

19,000 participants who have collectively donated “There are so many great people who want to do

true impact is larger, said Pishney. “We aren’t just

good and are doing it in islands,” said Pishney.

aiming for short term volunteers, we want people

And on September 29, they’ll once again be able

to start getting into the amazing organizations

to do it together.

© Never Boring Design

•

over 66,500 hours to improving the city, but the

neverboring.com

organizations by offering food

we have here, to start championing them and supporting them year round. That’s really the

Visit LoveOurCities.org to get involved.

P

September 2012

25

ne t w ork i ng & referrals

Chamber Calendar september 2012

13

Business Before Hours:

San Joaquin Valley College Location: 5380 Pirrone Road, Salida Time: 7:30 a.m. – 8:30 a.m.

14 51st Annual Harvest Luncheon

Location: Graceada Park Time: 11:30 a.m. – 1:00 p.m.

18

Chamber U

Business Fraud & Internal Controls What You Should Know Chamber of Commerce Location: 1114 J Street Time: 9:00 a.m. – 11:00 a.m.

20 Chamber U Working With & Marketing to Gen X & Y Chamber of Commerce Location: 1114 J Street Time: 9:00 a.m. – 11:00 a.m.

20 Business After Hours: Huff Restoration DKI Location: 4917 Stoddard Road Time: 5:30 p.m. – 7:30 p.m.

26 State of Education Modesto Centre Plaza Location: 10th & K Street Time: 11:00 a.m. – 2:00 p.m.

October 2012

5

This is a

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Oktoberfest

Location: John Thurman Field 601 Neece Drive Time: 5:30 p.m. – 10:00 p.m.

11

Paul Campbell 209-529-5599 www.servicemasterbms.com

Business Before Hours:

Blom & Swain Location: 1025 14th Street Time: 7:30 a.m. – 8:30 a.m.

18

State of the Region

Modesto Centre Plaza Location: 10th & K Street Time: 11:30 a.m. – 1:00 p.m.

18

Business after Hours:

Studio V Pilates & Fitness Location: 4345 Spyres Way, Ste 201 Time: 5:30 p.m. – 7:30 p.m.

26

Modesto Chamber of Commerce I Progress

smcleanbusiness.com

© 2010 ServiceMaster Clean. All rights reserved.

The Doctors Medical Center story began in 1962 with a commitment to serve the Central Valley communities with exemplary medical care. Fifty years later, we’re keeping that promise. We’ve grown into a dynamic 465-bed facility with more than 2,000 dedicated employees, including many of the finest medical specialists in their fields, providing some of the most advanced technologies and progressive treatment protocols in the country. As we mark the occasion of our 50th anniversary, we’re commemorating our history and looking toward a bright future. Visit our historical timeline to see some of our proudest moments from the past 50 years: www.myfirsthospital.com.

For a physician referral, call 1-888-284-6641

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• check most lab results • request routine appointments

with their personal physician • order prescription refills

See how we can bring greater value to your health care dollars—view a demo at kp.org/experience.

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kp.org/centralvalley Progress_PortOCall_June_9.25x11.75.indd 1

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