Progress January 2014

January 2014 Vol. 35 Issue 1 ModChamber.org

LOCAL AUTO DEALERS

To Succeed

Title 2014 Board of Directors

Annual Awards Gala

Chamber U

How do we measure up to other hospitals? according to the Joint Commission, memorial medical Center is a 2013 Top Performer! the Joint Commission’s annual Top Performer on Key Quality Measures® program recognizes accredited hospitals that attain and sustain excellence in accountability measure performance.

The Joint Commission Top performer on Key Quality measures* 2012

We were recognized for our performance and achievement on heart attack, heart Failure, pneumonia, and surgical Care measures.* Memorial Medical Center is committed to providing you with quality, personalized care. it’s one more way we plus you.

memorialmedicalcenter.org *Based on 2012 data.

01298

CONTENTS JANUARY 2014

4 4 5

Mission Statement

To promote the region’s economic strengths and vitality; identify and promote services that are valuable to our members; advocate for public policy that is advantageous to the business community; and fully participate and partner in activities to improve quality of life.

Directors

Executive Committee Chairman David Gianelli, Gianelli & Associates Chairman-Elect Eric Tobias, F&M Bank Past Chairman Ralph Curtis, Curtis Legal Group Vice Chairman, Internal Operations Patricia Gillum, Patricia Gillum, CPA Vice Chairman, External Operations Craig Lewis, Prudential California Realty Vice Chairman, Member Relations Bill Moreno, Fire2Wire Vice Chairman, Events & Special Projects Laura Ward, Ward Promotional Marketing Solutions Directors Kristie Ah You, Franklin & Downs Funeral Homes Jeff Burda, Wells Fargo Mid-Valley Commercial Banking David Gingerich, TD Gingerich Insurance Solutions, Inc. Dan Garcia, Tri Counties Bank David Halvorson, American Chevrolet Brad Hawn, CHG Doug Johnson, Reach Juice Plus Warren Kirk, Doctors Medical Center Steve Madison, STANCO Ron Owen, Bank of the West Kole Siefken, DoubleTree Hotel Ruben Villalobos, The Villalobos Legal Group Jeremiah Williams, Oak Crafts by Jeremiah

Advertising Sales: Kristin Bowker Never Boring (209) 526-9136 • progress@neverboring.com © Copyright 2013 Modesto Chamber of Commerce. Some parts of this magazine may be reproduced or reprinted, however, we require that permission be obtained in writing.

(209) 577-5757, Info@ModChamber.org

8 13 17

COMMUNITY DEVELOPMENT Awards & Achievements Chamber Board Perspective Your Chamber at Work

EDUCATION

9

CSU Stanislaus

NETWORKING & REFERRALS

14 26

Business Before and After Hours Calendar

STANISLAUS GREEN TEAM

Welcome Corner

Publisher: Modesto Chamber of Commerce (209) 577-5757 • Info@ModChamber.org

Distribution: Parks Printing (209) 576-2568

COVER STORY Local Auto Dealers: Driven to Succeed

20

Cecil Russell, President/CEO Modesto Chamber of Commerce CRussell@ModChamber.org

Printer: Parks Printing (209) 576-2568 • frankp@parksprinting.com

6

EDITORIAL 18 100th Annual Awards Gala

Ex-Officio Keith Boggs, Stanislaus County Chief Executive Office George Boodrookas, Modesto Junior College David Boring, Never Boring Associates Kris Helton, Leadership Modesto Greg Nyhoff, City of Modesto

Graphic Design: Never Boring (209) 526-9136 • www.neverboring.com

LEADERSHIP Message from the CEO Chairman's Corner 2014 Chamber of Commerce Board of

SUSIE FAGUNDES

In Modesto, we have an amazing Chamber of Commerce and that is of the utmost importance to our business community. It has been important to me over the years to be on the scene for every possible Ribbon Cutting I could attend. First impressions only come once, so having representation at these events by other local business owners and team members is essential. It’s a chance to establish the feeling of inclusion and to forge personal relationships as the building blocks for a solid foundation for growing all of our businesses. If all of the members of our great Chamber would focus on doing business with each other at every opportunity, we would all grow exponentially.

I very much appreciate both the opportunity to meet and greet the new members and the opportunity to remind everyone at these gatherings about my own business, Intrinsic Elements. We are a unique and very eclectic mix of gift items with something for everyone. Being able to remind my peers that we are here as we celebrate the addition of our new members is really important. Thank you, Welcoming Committee! P

PROGRESS MAGAZINE 1114 J Street • Modesto, CA 95354 (209) 577-5757 • Fax (209) 577-2673 www.ModChamber.org • Info@ModChamber.org

JANUARY

3

LEA DERS H IP

MESSAGE FROM THE CEO

CHAIRMAN'S CORNER

By Chamber CEO Cecil Russell

By Chamber Chairman David Gianelli

Each new year almost always brings with it change and transformation for the Modesto Chamber of Commerce and life in general. This year poses no different. As we start this new year at our Chamber, I reflect on Ralph Curtis who served as our Chairman of the Board for four years. Not only is four years a new record of service as Chairman of the Board, but it also came at another time of change for the Chamber. We added more members to the Board of Directors and reinvigorated the entire Chamber.

CECIL RUSSELL I came on board as the President/CEO during CHAMBER CEO this time. I previously served as a Board Member for a number of years and also served as Chairman of the Board, so I know the challenges of the position. During Ralph's tenure, we celebrated the 100th anniversary of our Chamber and took on the task of retrofitting our beloved Modesto Arch. Our committee work has been tremendous and includes events and projects like the State of the City, State of the Region and particularly our ‘Pathway to Job Growth and Prosperity’ Plan with the Land Use and Transportation Committee. We brought back a key component of Education by reestablishing our Education Committee and producing a successful Annual State of Education event. We also upgraded our website to be state of the art with a great business directory to better serve our members, businesses and the general public. I thank Ralph for his dedication and unparalleled support of the Modesto Chamber of Commerce. It is now time to welcome David Gianelli, of Gianelli & Associates, as our new Board Chairman. I and the entire Board look forward to David’s leadership as we move into 2014.

Happy New Year! Your Chamber is looking forward to serving its members and the community in 2014! I am honored to serve as the Chairman of the Board of Directors with so many dedicated, active and communityminded staff, Board and committee members.

Your Chamber has been hard at work striving to make our greater Modesto area the best place to live and do business in the Central Valley. Our focus will be to continue to keep DAVID GIANELLI local talent in Modesto and bring new jobs CHAIRMAN to our community. We understand that these goals need to be balanced with both agricultural and environmental interests. For our community to thrive and for quality of life to be improved, we need to put more of our citizens to work.

By now you may know that Constance Anderson has taken an opportunity and joined the staff of California State University, Stanislaus. Constance was a very valuable member of our staff. She was our Operations Manager and was a great partner in assisting me with the day to day duties of running the Chamber. We wish her much success with her new position at CSU Stanislaus. We will all miss her both personally and professionally.

We have many challenges ahead in 2014. We will be starting off the year with our Annual Gala & Member Choice Awards at The Gallo Center for the Arts on Saturday, January 25th. We will announce the winners of our annual awards and bid farewell to our outgoing and retiring Board Members Pamela Cullors; Kathy Halsey; Michael Moradian, Jr.; Chris Ricci; James Ridenour and Amy Wolf. We will also be welcoming our new Board Members Kristi Ah You, Jeff Burda, David Gingerich and Kole Siefkien.

We will honor Ralph Curtis for his service as Chairman of the Board and welcome David Gianelli as our incoming Chairman. It will be a great evening with great food and drinks and is expected to be very entertaining.

Our cover story this month features the auto sales industry in Modesto. This industry is one of the most advantageous in retail for our local economy. You may have noticed all of the auto dealerships in this area have been remodeling and renovating their facilities over the last year. These dealers have invested millions of dollars in their dealerships to help better serve you, their customers.

We are encouraged that our agricultural economy continues to grow, and hope that it will fuel other areas of our economy to grow as well. Your Modesto Chamber will continue to work with the leaders of our city, county and other organizations to further our efforts in improving the quality of life for all.

May this year bring all of you good health, happiness and success in your personal and professional lives. Happy New Year! P

4

Modesto Chamber of Commerce I PROGRESS

We cannot do this without new core industry, which cannot be obtained without having shovel-ready space for businesses to locate.

While there are some sites within our existing boundaries, they are simply not large enough for the scale of industry we need, nor are they close enough in proximity to transportation corridors. As a result, the Modesto community has lost opportunities to put its citizens in wellpaying jobs.

The Land Use and Transportation Committee is driven to make this possible by working with the City to develop a plan for increasing the number of business parks within Modesto. This was the topic at the City Council Meeting on Tuesday, December 3, 2013, and a decision will be made on an amendment to the City’s General Plan in early 2014.

Obtaining space is only one part of the issue. We have to attract business to our community. There are many things to be proud of in and around the greater Modesto area, but we have major problems with gangs, crime and drugs. These problems have impacted Modesto’s reputation. In order to attract new and diverse industry, we need to work on Modesto’s image. Your Chamber is dedicated to doing just that, partly through marketing our community, but mainly working through committees and with other community organizations. We need to work together collaboratively and the Chamber will do its best to work with other organizations in this community to solve our gang, crime and drug problems.

Your Chamber is also dedicated to providing its members in the greater Modesto area with a number of benefits. Its many events provide education and information that is important to the business community, and we provide many opportunities to help market your business to the local community and beyond. One of our main missions is to always promote shopping local. Furthermore, the Chamber is always here to provide direction to struggling businesses. The Chamber is currently working to reestablish a program that provides retired businessmen as volunteers to assist small businesses that are struggling because of an owner’s absence due to illness or injury.

Your Chamber needs volunteers who are interested in helping their community to serve on committees. We need our members to get involved.

Furthermore, we recognize that we need more diversity in our committees and on our Board. Please contact the Chamber office at (209) 577-5757 or visit the Chamber’s website at www.modchamber.org if you have any interest in joining a committee. P

2014 MODESTO CHAMBER OF COMMERCE BOARD OF DIRECTORS

DAVID GIANELLI GIANELLI & ASSOCIATES CHAIRMAN

ERIC TOBIAS F&M BANK CHAIRMAN-ELECT

RALPH CURTIS CURTIS LEGAL GROUP PAST CHAIRMAN

PATRICIA GILLUM PATRICIA GILLUM, CPA

VICE CHAIR, INTERNAL OPERATIONS

CRAIG LEWIS PRUDENTIAL CALIFORNIA REALTY VICE CHAIR, EXTERNAL OPERATIONS

BILL MORENO FIRE2WIRE

LAURA WARD WARD PROMOTIONAL MARKETING SOLUTIONS

KRISTIE AH YOU FRANKLIN & DOWNS FUNERAL HOMES

JEFF BURDA WELLS FARGO MID-VALLEY COMMERCIAL BANKING

DAVID GINGERICH TD GINGERICH INSURANCE SOLUTIONS, INC.

DAN GARCIA TRI COUNTIES BANK

DAVID HALVORSON AMERICAN CHEVROLET

BRAD HAWN CHG

DOUG JOHNSON REACH JUICE PLUS

WARREN KIRK DOCTORS MEDIAL CENTER

STEVE MADISON STANCO

RON OWEN BANK OF THE WEST

KOLE SIEFKEN DOUBLETREE HOTEL

RUBEN VILLALOBOS THE VILLALOBOS LEGAL GROUP

VICE CHAIR, MEMBER RELATIONS

VICE CHAIR, EVENTS & SPECIAL PROJECTS

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

JEREMIAH WILLIAMS OAK CRAFTS BY JEREMIAH DIRECTOR

DIRECTOR

KEITH BOGGS STANISLAUS COUNTY CHIEF EXECUTIVE OFFICE EX-OFFICIO

GEORGE BOODROOKAS MODESTO JUNIOR COLLEGE EX-OFFICIO

DAVID BORING NEVER BORING ASSOCIATES EX-OFFICIO

KRIS HELTON LEADERSHIP MODESTO EX-OFFICIO

GREG NYHOFF CITY OF MODESTO EX-OFFICIO

JANUARY

5

{ CO VER STO R Y }

LOCAL AUTO DEALERS

To Succeed

By Justin Souza

I

n the office of his McHenry Avenue dealership, Dave Halvorson peers over American Chevrolet’s latest ad while Na’an Stop— the reggae band that his son plays in—softly beats from the speakers of his computer. Asked whether things have changed for the better in the new car sales industry over the last couple of years, Halvorson folds the ad and gets serious for a moment. “Have things gotten better? Yes, absolutely. But are they good yet? No.” Today, the new car sales industry is much stronger than it has been since the recession hit this area hard in 2008, and there’s no arguing that it’s well on its way back. So on this strip of McHenry—and all around the Central Valley—every owner speaks of the upturn with careful optimism.

BY THE NUMBERS According to the National Automobile Dealers Association (NADA), which represents nearly 17,000 new car and truck dealers worldwide, auto dealerships across the United States are in the midst of a historic upward trend. New car and truck dealers are experiencing a resurgence in business as consumer confidence improves and the economy regains its lost momentum.

In 2012, over 14 million new cars were sold in the United States, which is a considerable bounce back f rom 2009’s low of approximately 10 million, though still lacking from pre-recession numbers. According to NADA, 2007—one of the best years in decades for auto dealers—averaged over 16 million sales. The monthly numbers during 2013 show that the new car industry continued to build sales, with an average of 10% growth over 2012’s figures.

Here in California, the last two years have seen an undeniable boom in new car sales. During 2012, the state’s 1,364 new car and truck dealers sold a combined $77.5 billion in light duty vehicles, which includes cars, trucks and SUV ’s. These sales not only accounted for nearly 16% of total retail sales in the state but also made possible over 100,000 well-paying jobs for Californians.

LOCAL CHANGES While the industry has bounced back nationally, the recovery hasn’t meant the same boom for dealers within the Central Valley.

Part of this is owed to the fact that the Central Valley took a bigger hit in the recession than other areas in the state, so the recovery has more ground to make up.

6

Modesto Chamber of Commerce I PROGRESS

“Dealers in the Bay Area are already back to levels higher than where they were before the Great Recession, but the Central Valley is still down approximately 30-40%,” said Halvorson. “It’s going to continue to get better, but we’re probably 2-3 years away from it being all the way back here.”

Tony Mistlin, owner of Mistlin Honda agreed that today’s market is an improvement. “It’s definitely better than it was a few years ago.

At least now every month is a positive month,” said Mistlin, who recalled that in late 2008, he was doing everything he could just to stay afloat. “Do I think it will ever get back to the way it was?

I doubt it. Too much has changed. The days of somebody walking onto the lot and going ‘I’d like to buy a car,’ are almost gone.”

Mistlin said that the lessons learned in the down economy—and the forward march of technology—have meant some tremendous shifts in the industry. “These days, every transaction that we make involves several visits—including financing—and requires a lot of expertise from our sales staff.” Plus, thanks to the internet, today’s customers now have unprecedented access to all the numbers about costs. Before they step foot onto the lot, they’re often much more educated about the process than customers have ever been before.

According to Ken McCall, speaking on behalf of Modesto Toyota, the 49-year-old dealership may have fallen on hard times, but its loyal base of local customers helped see them through the recovery.

“We have made it through the rough times and now we are all improving together,” said McCall. “We still pride ourselves on our service, the relationships we’ve built with customers and on the vehicles we sell.”

On Mistlin’s part, the changes in the industry may represent a challenge, but it’s a challenge that he and other dealers are up to facing. “The recession has taught us to watch our pennies. We’re more motivated than ever before to do everything we can to please the customers.”

PUSHING THE MODESTO COMMUNITY

FORWARD

One of the most visible changes in the industry lately has been the uptick in construction visible across many dealerships. According to Halvorson, these facelifts are mandated by manufacturers who require that dealerships keep their facilities upgraded.

Beyond the shiny new dealerships, this spate of new construction has given a boost to the local economy. From construction firms to material sellers, these new projects help keep local dollars circulating through local workers and retailers, which in turn keeps the Modesto area moving forward.

“Over the past two years we have asked our customers what they want in a new facility,” said McCall about new projects at Modesto Toyota. “The result is an $11 million, 80 thousand square foot, state-of-the-art complex.

This is an investment in our community that will continue to grow and meet the needs of our customers.”

Modesto European—which recently rebranded to Mercedes Benz of Modesto—has also unveiled a floor to ceiling remodel and expansion of its McHenry Avenue facility. “We expanded our dealership to 43,000 square feet which includes a 20 car indoor showroom and complete climate controlled drive-in service facility, said Director of Operations Chris Godden. “The entire focus on the remodel and expansion was to provide a complete luxury vehicle experience to our clients.”

The improvements don’t end at remodels, though. Central Valley Automotive is set to break ground at a new Infiniti store at McHenry and Pelandale during the first quarter of 2014 and is poised to develop two

parcels in the near future. In addition to the remodel of its existing facility, Modesto Toyota has also opened an additional new dealership location, according to McCall.

“The new facility allows us to partner with many non profit organizations for a healthier community,” added McCall, echoing sentiments from many dealers whose experiences during the Great Recession have motivated them to refocus attention on the local community.

According to Mistlin, this give and take between the local community and local auto dealers is a fundamental tenet of the business. “We’ve always been very community focused, but now that our customers have helped us make it through this rough time, we’re even more committed to helping the community succeed.”

Together, the local community and local auto dealers are driving their way back to a bright future. P

JANUARY

7

C OM M U N I T Y DE V E L OP M E N T

NE T WORK I NG & REFERRALS

NEW CHAMBER MEMBERS CENTRAL VALLEY AUTISM PROJECT, INC.

JD’S ROCKIN SWEETS

Moya Semone

(209) 988-1286

1317 Oakdale Road, Suite 230

jdsrockinsweets@yahoo.com

Modesto, CA 95355

www.jdsrockinsweets.com

(209) 521-4791

Bakers – Retail & Wholesale

Troy Grissom

(209) 521-4794 www.cvapinc.org

MNJ FOUNDATION / THE LORD’S CLOSET

Health Service

Carla Edwards

msemone@cvapinc.org

1018 McHenry Avenue

COMCAST SPOTLIGHT

Modesto, CA 95350

Catrina Lundeberg

(209) 522-3800

6505 Tam O’Shanter Drive

info@the-lords-closet.org

Stockton, CA 95210

www.the-lords-closet.org

(209) 955-6592

Community Service Organizations

catrina_lundeberg@cablecomcast.com

PROMPT STAFFING DBA COURTESY STAFFING

www.comcastspotlight.com Advertising

Edith Uribe

CYPRESS PRIVATE SECURITY

3507 Tully Road, Suite 90

Tim Durbin

Modesto, CA 95356

1015 12th Street, Suite #2

(909) 989-8219

Modesto, CA 95354

(682) 323-2046

(925) 260-6806

euribe@courtesystaffing.com

tdurbin@cypress-security.com

www.courtesystaffing.com

Security Guard & Patrol Service

Employment Agencies

AWARDS AND ACHIEVEMENTS DirectLine Technologies, Inc. was named the “2nd Ranked Women-Owned Business in Central California” by The Central Valley Business Journal. Martha Connor, President and CEO, commented, “ The entire DirectLine Technologies team is proud to support our regional economy through growth and job creation initiatives.” DirectLine Technologies, Inc., a nationally recognized firm, supports business-oriented organizations such as the Modesto Chamber of Commerce, Stanislaus Work Alliance and Modesto Rotary, as well as a long list of regional nonprofit organizations including the Gallo Center for the Arts and Modesto Symphony.

Memorial Medical Center has been named the Consumer Choice Award winner for the 12th consecutive year. Memorial Medical Center, part of the Sutter Health network, has again been recognized

by National Research Corporation as a Consumer Choice Award winner and Stanislaus County residents’ Most Preferred Hospital in overall quality and image for 2013/2014. Each year, National Research honors those hospitals who consumers rate as having the best quality and image, based on their nationally syndicated Market Insights study of over 270,000 households.

Doctors Medical Center recently received top honors in fall prevention. Doctors Medical Center was recognized by the U.S. Department of Health & Human Services for having zero falls with injury in the third quarter of 2013. Additionally, the American Hospital Association/Hospital Engagement Network’s list of top performers places DMC at the top of their list for fall prevention. P

Help your business make

Premium Cigars - Pipe Tobacco - Lounge 1407 Standiford Avenue Suite C Modesto, Ca 95350

209-557-2500 ModestoTobacco@gmail.com www.ModestoCigars.com

Keeping Modesto Cool Since 1957 LIC. 872913

AIR CONDITIONING • HEATING • SHEET METAL AIR DUCT CLEANING • PLANNED SERVICE MAINTENANCE

(209) 523-8365 W W W . N O R Q U I S TA I R . C O M

8

Modesto Chamber of Commerce I PROGRESS

PROGRESS

For advertising information please call Progress Magazine at 209.526.9136

ED UCATIO N

CSU STANISLAUS PRESIDENT EMPHASIZES UNITY IN INVESTITURE ADDRESS

By Communications and Public Affairs California State University, Stanislaus Joseph F. Sheley was formally invested as president of CSU Stanislaus on November 22, during a ceremony rich with age-old academic traditions and with a clear focus on the shared future of the university and the region.

The investiture ceremony carried a theme of unity, highlighting the role of faculty, staff and students — along with civic and business leaders — in elevating the region. Sheley’s address, which concluded the ceremony, expounded on his vision for the future of higher education in general and at CSU Stanislaus.

As part of the ceremony, CSU Chancellor Timothy White placed the presidential medallion around Sheley’s neck, signifying his investiture as president.

“Here at CSU Stanislaus, President Sheley has immersed himself in the university’s traditions of diversity, inclusiveness and community engagement,” White said. “He is a wonderful ambassador for this university and its outstanding programs, small class sizes and hometown feel. And he is a compelling advocate for 21st-century skills — especially writing — which will continue to be a critical component of our graduates’ future success.”

In his address, Sheley called for a rethinking of the role of higher education in today’s technology-rich society.

“Finding information is no longer the challenge,” he said. “How to assess its integrity is. Ethical application is. Privacy is. Security is. Using information to make a difference is.”

Sheley said universities should reassess the role of the major in higher education and put a greater focus on the liberal arts and sciences, which develop skills like communication, critical thinking and problem solving — along with more advanced concepts of ethics and leadership — that are universally applicable.

With this new focus, Sheley said, CSU Stanislaus can find better ways of engaging the region, identifying its most critical educational needs while working with business, government and nonprofit partners to solve regional problems in new and innovative ways. Graduates will view challenges not through the narrow focus of their major, but with an approach that incorporates multiple perspectives and a skill set that allows for the creation of new ideas.

That vision, Sheley said, will only be achievable through the commitment of the university and region to common goals.

“A vision is only as good as the community’s willingness to pursue it — not just the campus, but the whole region,” Sheley said. “We are poised to pursue a signature vision. We are so close that I can see it. I can touch it. I have never been so confident about anything in my life: This vision of our one university, one community will be our legacy — if you will join me in its pursuit.” P

JANUARY

9

{ FR O M THE EXPER TS }

CORPORATE ESPIONAGE

By Jon Jacobson, Dakota Information Group, LLC Corporate espionage is nothing new. It has been in practice for decades by large and small business alike. That’s right, even small businesses have trade secrets and actively engage in competitive intelligence gathering, some legal and some illegal. It could be as simple as your client list or as complicated and proprietary as a chemical or flavor formula. Small businesses in America lose billions of dollars every year due to corporate JON JACOBSON espionage. You have everything to lose if you do not actively mitigate your risk through detection and prevention programs. Those who press the ignore button do so at their own peril, as they will become easy targets for their local, regional, national and international competitors.

There are four key steps to protect your company and your secrets. They come with minimal intrusion on your business and at minimal cost. As with everything else in life, an ounce of prevention is worth a pound of cure.

Identify Your Valuable Information There are four dimensions of information: paper, visual, oral and electronic. An effective business security program must incorporate protections for all four of them. Information that would critically damage your company, if lost to competitors, must be identified, located and valued as part of an ongoing protection plan. Additionally, risk assessment should include a thorough inventory of all intellectual and physical property affecting revenue and reputation. This can include your employee’s social media pages, as well as your own.

Guard Your Valuable Information Compliance with local, state and federal laws regarding customer information and privacy must be matched with protection of company information, such as customer lists, trade secrets, proprietary software, patents, trademarks, operating procedures, policies, memos, reports, contracts, formulas, recipes, designs and copyrighted material. A comprehensive risk management plan should include regular cyber and physical security audits and testing. Low-tech threats such as removal of hard-copy paper documents and verbal transfer of valuable information must be addressed with your staff. Offering incentives for security awareness is a great place to start.

Test Your Valuable Information Regularly test your information defenses with simulated attacks on all four dimensions of information. Document all of your results.

Use both technical and non-technical staff to audit document handling policies and procedures. Conduct a visual inspection of business premises, looking for easily accessible intellectual property. Conduct a listening tour of business premises noting any sensitive information that is discussed within earshot of casual

10

Modesto Chamber of Commerce I PROGRESS

passers-by and try to access sensitive systems to find any gaps.

Document your tests for future reference and your continuous improvement efforts.

Invest in Surveillance Don’t underestimate the value of camera surveillance. The information protection it provides far outweighs the minimal expense. A simple video monitoring plan for the front entrance, back entrance or loading dock will yield valuable information about who is coming and going at your business both legally and illegally. A card-swipe access system for your company’s sensitive areas is a minimal investment and creates an electronic trail that can be audited and analyzed at any time.

Jon Jacobson is a CA Licensed Private Investigator #28183, an Industry Certified Cyber Intelligence Professional and founder of Dakota Information Group located in Modesto. Jon can be reached at jon@dakotainfogroup.com or at (209) 205-9559. P

COM MUN ITY D EVELOPMEN T

LEADERSHIP MODESTO

By Patrick Burda, Oak Valley Community Bank Early December greeted the 2013/2014 Leadership group with a chilly, but informative and fun day as they traveled across Modesto on Education Day. The day was made especially enjoyable as the Stanislaus County Office of Education’s Leadership Academy group (made up of local high schoolers working to become leaders) was able to join along for the day and participate with Leadership Modesto.

After a filling meal, the groups ventured off to an excursion of the new Allied Health Facility and new Science Community Center. They were able to receive an up-close and personal tour of the new classrooms, which allow for classes to be taken remotely at Columbia College; the nursing school (mannequins who make noises and blink can be terrifying if you are not prepared); and eventually, the highlight of the day for everyone, the new Planetarium for a quick Astronomy lesson. And although we weren’t able to take a tour of the new Agricultural Pavilion, a quick drive by of the building indicated a very impressive new addition to the MJC campus.

The day began at the Martin G. Petersen Event Center in Downtown Modesto, where the group was greeted with pastries, coffee and an energetic and uplifting introduction by Chairpersons of the day, Cynthia Fenech, Jeri Trainor and Vicki Bauman, all from SCOE. The Leadership Modesto group was able to meet and interact with the Leadership Academy students, learning about where they are in the college application process and their future plans.

The Leadership groups traveled back to where we started the day, and after a snack of cookies and coffee, settled in for the final presentations. Rick Bartkowski, Assistant Superintendent at Instructional Support Services, enlightened the group on “Common Core,” the new education initiative sweeping the United States and “what all the fuss is about.” The Leadership Academy students seemed especially interested in this segment of the day, as they peppered Mr. Bartkowski with smart, intelligent questions pertaining to the new initiative. The last presentation of the day was given by Judie Piscitello, Stanislaus Partners in Education Executive Director, who shared how SPIE is assisting schools in preparing students for the world of work after high school and college.

PATRICK BURDA

Susan Rich, Assistant Superintendent of Administrative Services at SCOE, gave a short, yet enlightening presentation on the current state of the education system in Stanislaus County, and Amy Vickery from the United Way told the group about the Graduation Coaches Program, which partners future high school graduates with mentors to aid them in the process.

Before lunch, the Leadership Modesto and Leadership Academy groups boarded the finest tour bus in the area (thank you, Storer Transportation!) and traveled to the Stanislaus Military Academy, where they were treated to a Color Guard and awards presentation, celebrating the intermural football team champion of the year. They were then able to learn more about the cadets who were given the chance to speak in their own words during an intimate Q&A session about how they ended up in the Military Academy.

After the stop at the Military Academy, the group ventured on to learn about the Special Needs services provided by Stanislaus County at Early Intervention and the John F. Kennedy School. The group was able to hear from Sarah Grantano, Special Education Division Director of the JFK School, about the various ages and levels of services provided at the school.

The Leadership Modesto and Leadership Academy groups subsequently took a tour of the immaculate campus and were able to explore the different types of classrooms and activities designed for different levels of needs. It was a very heartwarming trip, indeed.

Our fantastic day traveling around Stanislaus County was capped off by a spirited game of Pictionary between the young whippersnappers in Leadership Academy and the grizzled veterans in Leadership Modesto.

For the first time in the history of the Pictionary challenge, the Leadership Academy came out on top and the day ended with hearty handshakes and mutual respect between the two groups.

Most of the Leadership Modesto class is more than a few years removed from high school. Partnering with the Leadership Academy class allowed us to learn about the current state of high schools, the challenges facing the students and the opportunities afforded to them as they finish up their high school careers. The rest of the day was a fantastic opportunity to learn about the current state of the local education system and the different educational resources afforded to Modesto residents. The general consensus from the Leadership Modesto group at the conclusion of the day was “The future is in good hands!”

A very special thanks to MOCSE Credit Uinion and the MJC Foundation for sponsoring Education Day. P

The morning full of traveling, touring and meeting amazing people had the appetites of all attendees in a fervor. Fortunately, our next stop was Modesto Junior College, where the MJC Agricultural Department had a scrumptious tri-tip and homemade ice cream lunch waiting for us at the Mary Stuart Rogers Center. We were welcomed to MJC and their new state-of-the-art buildings by Andrew Campbell, President of the MJC Student Association, who also just happens to be a member of this year’s Leadership Modesto class. During lunch, the group was also introduced to Jill Stearns, President of MJC and George Boodrookas, Executive Director of Advancement & the MJC Foundation.

JANUARY

11

G O V E R NMENT R ELATIO NS

LOCAL LEGISLATORS SCORED ON BUSINESS VOTES

By Steve Madison, STANCO Chamber Government Relations Council Chairman Each year, the Modesto Chamber of Commerce collaborates with the California Chamber of Commerce to monitor and impact legislation. Because Cal Chamber does an excellent job of tracking business votes by legislators, it makes our job of “scoring” legislators who serve our region much easier.

STEVE MADISON CHAMBER DIRECTOR

The voting record is established on bills that were voted upon by either the full Senate or Assembly. The results were reported on final floor votes.

The bills analyzed were reflective of “legislators’ attitudes toward private enterprise, fiscal responsibility and the business climate.”

VOTING

RECORDS 80% OR MORE WITH CAL CHAMBER 60-79% WITH CAL CHAMBER 40-59% WITH CAL CHAMBER LESS THAN 40% WITH CAL CHAMBER

As a service to our members and with a thank you to Cal Chamber, to the right are the 2013 Assembly and Senate vote records for locally elected legislators.

If you are interested in joining the Government Relations Committee (GRC), please contact Steve Madison via e-mail at smadison@stancoanc.com and/or Cecil Russell via e-mail at CRussell@ModChamber.org. P

Senate

Business Voting Record*

TOM BERRYHILL, (R) ANTHONY CANNELLA, (R) CATHLEEN GALGIANI, (D)

14 - 0 13 - 1 8-6

Assembly KRISTIN OLSEN (R) ADAM GRAY (D)

14 - 0 8-6

*For the full analysis of each vote, members can access the information at: www.calchamber.com

Hvac Plumbing Refrigeration Design-build New Construction

Serving our local community since 1946

311 Bitritto Way Modesto, CA 95356

12

Modesto Chamber of Commerce I PROGRESS

www.dehartinc.com facebook.com/dehartinc

(209)523-4578

COM MUN ITY D EVELOPMEN T

CHAMBER BOARD PERSPECTIVE

By David Halvorson, American Chevrolet

If you look at all the construction happening locally at our car dealerships, it would be easy to believe that that auto industry is healthy once again. And to some degree, you would be correct. Sales nationally are certainly on the upswing. When the bottom began to fall out in 2008, U.S. auto sales dropped from an 18-year average of 15.2 million vehicles to a low of 10.4 million in DAVID HALVORSON 2009. It has gradually grown in the last few CHAMBER DIRECTOR years and is projected to finish just over 15 million in 2013. Some of that growth is because of our improved economy and some is because a lot of vehicles are worn out and being traded in for something new.

Used vehicles with low mileage are more scarce now because there were 13 million less vehicles sold between 2008 and 2011.

Consequently, there are fewer late model trades in the market.

The other side of that coin is used car values have stayed stronger than normal. With incentives on new vehicles, there is often a smaller price gap between new and used car, which makes buying new vehicles more attractive.

The majority of local dealerships who have gone through recent remodels and construction have been mandated to do so by their manufacturers. Not unlike a Taco Bell or McDonalds, car dealers have to maintain their facility to the current image specifications. The good news is that with these facelifts, jobs and sales of construction materials rise, which ultimately helps our local economy.

Modesto and Stanislaus County, like the rest of the country, has had increased auto sales the last few years. However, total sales numbers dropped more significantly in the Central Valley during the downturn than almost any other area in the U.S. So even though sales are up, the total market is still down 30-40% compared to pre-recession periods.

The great news is that over the next few years, the Valley’s auto sales should outpace the market, which will have a great effect on our community. More sales means continued job growth and greater tax generation. Because cars are large ticket items, those taxes will help our cities and counties recover quicker and help replenish our supply of public safety jobs. That’s why buying your vehicle locally is so important. Modesto Means Business, so buy local and invest in your future! P

JANUARY

13

N E T W ORK I NG & REFERRALS

{ DECEMBER } BUSINESS

BEFORE & AFTER HOURS

Business Before Hours hosted by: Grimbleby Coleman CPAs, Inc.

Business After Hours hosted by: DoubleTree Hotel

Grimbleby Coleman CPAs, Inc.

DoubleTree Hotel

200 W. Roseburg Avenue, Modesto, CA 95350

1150 9th Street, Modesto, CA 95354

(209) 527-4220 • www.gccpas.net

Grimbleby Coleman CPAs is an accounting and business advisory firm with headquarters in Modesto, California and a second office in Oakdale, California. Since 1973, the firm has been trusted by the families and businesses of the Central San Joaquin Valley to tackle every challenge with deep skill, insight and experience.

(209) 526-6000 • www.modesto.doubletree.com Enjoy sunny California accommodations, a wealth of amenities, and superior customer service at the DoubleTree by Hilton Modesto. Located in the heart of Modesto, guests benefit from convenient proximity to downtown shopping and dining, the Centre Plaza Conference Center and Northern California attractions.

{ SM A LL B U SI N E SS SPO TL I G H T }

Please welcome Anthony D. Johnston Litigation & Bankruptcy Attorney A life-long local resident, Mr. Johnston’s practice focuses on business and estate litigation, as well as trustee and creditor representation in bankruptcy cases. He also provides counsel to clients on estate planning, various real estate matters, and probate and trust administration. He has taught contract law at Humphreys Law School since 2007.

Your vision. Our commitment.

209.576.1197 1130 12th Street, Suite B ● Modesto, CA 95354 Modesto ● Merced ● San Jose www.berliner.com

14

Modesto Chamber of Commerce I PROGRESS

VILLAGE BAKING COMPANY & CAFE Village Baking Company & Café has been a Modesto favorite for many years. I have owned it for the last four and a half years, I love this business for numerous reasons. It provides something that makes people happy.

Everyone loves pastries, cakes, cupcakes, paninis, potato salad and amazing coffee. We also provide catering for many companies in town for their breakfast, lunch and pastry needs, as well as cakes for retirements, birthdays and anniversaries.

We also deliver directly to our customers and set everything up for them. I have an amazing team of talented culinary people. One of my other favorite things about Village Baking Company & Café is that it provides an excellent way to give back to the community. Through community involvement, I am able to market my business as well as give back; it is a true win–win situation. I am honored to be able to support organizations and events that I believe in.

Joanne Ramos, Village Baking Company

P

CO M M U NI TY D EVEL OP M E N T

ANNOUNCEMENTS The 35th Annual Stanislaus County Commission for Women Outstanding Women Awards is now accepting nominations for innovators, inspirational leaders and role models. Nominate women who have made meaningful contributions to the quality of life for all women and children. Forms are available at county libraries or by e-mailing sccw01@gmail.com. Deadline: January 11, 2014. Awards presentation is Saturday, March 15, 2014.

Categories include: Outstanding Women, Women of History, Living Pioneers and $500 scholarships for Outstanding Young Women recipients (high school seniors to age 21).

The Commission is an independent, non-governmental organization promoting awareness of issues concerning women.

S.C.O.R.E. (Service Corps of Retired Executives) offers you an opportunity to share your success with business in our community.

At the same time, you may sharpen your business skills and become a mentor with the nation’s premier small business counseling and advice organization. Whether you provide counseling, raise funds or support chapter operations, you and other volunteers help hundreds of thousands of small businesses succeed each year. We are looking for experienced business experts, professionals, owners and managers who want to help our local business succeed and grow. To apply to volunteer for S.C.O.R.E., contact Larry Dempsey at ldempsey@clearwire.net or call the Modesto Chamber at (209) 577-5757. P

Take advantage of our

MEMBERS ONLY website advertising Purchase one website ad of any size & get a second advertisement of equal or lesser value on an additional page of the website for FREE.

Purchase must be made by January 24, 2014.

ModChamber.org Contact Rikki Keenan for details at (209) 577-5757, Ext. 103 RKeenan@ModChamber.org.

JANUARY

15

NE T W ORK I NG & REFERRALS

RIBBON CUTTINGS

DOS CHANGOS LOCOS TATTOO 1404 Crows Landing Road Modesto, CA 95351 (209) 571-8282

LIBERTY PRIVATE SECURITY, INC. 7614 North Lander Avenue Hilmar, CA 95324 (209) 202-3687 *Photo taken at Modesto Chamber

THE STRATFORD AT BEYER PARK 3529 Forest Glenn Drive Modesto, CA 95355 (209) 236-1900

IN & OUT AUTO DOCTOR 1430 Carpenter Lane, Suite D Modesto, CA 9351 (209) 524-2276 *Photo taken at Modesto Chamber

FROST BAKERY & FINE FOODS 901 N Carpenter Road Modesto, CA 95351 (209) 523-2240

GENTLE DENTISTRY 2508 Oakdale Road Modesto, CA 95355 (209) 551-6988

SCOTT MITCHELL LAW INCORPORATED 1231 8th Street, Suite 650 Modesto, CA 95354 (209) 529-7406

16

Modesto Chamber of Commerce I PROGRESS

E CO N O M I C D EVEL OP M E N T

C OM M UN ITY D EVELOPMEN T

YOUR CHAMBER AT WORK

PRESIDENT’S CLUB CIRCLE OF INFLUENCE PLATINUM LEVEL Kaiser Permanente Walmart Walmart Neighborhood Market

EMERALD LEVEL E. & J. Gallo Winery

DIAMOND LEVEL Bank of the West Capax-Giddings, Corby, Hynes, Inc. Doctors Behavioral Health Center-DMC Doctors Medical Center-DMC Frito-Lay Company, Inc. MedAmerica Billing Services, Inc. Pacific Southwest Container SunPower

GOLD LEVEL 5.11, Inc. Crystal Creamery DoubleTree Hotel Evergreen Nursing & Rehabilitation

Care Center JC Penney Company Memorial Medical Center The Modesto Bee Modesto Irrigation District Modesto Nuts Professional Baseball RACOR, Division of Parker

Hannifin Corporation Seneca Foods, LLC Sysco Food Services of

Central California Taco Bell

SILVER LEVEL AT&T Acme Construction Company, Inc. American Chevrolet American Medical Response Aramark Uniform Services Atherton & Associates, LLP Audio Pros of Modesto BJ’s Restaurant & Brewhouse Brandman University, Chapman

University System California State University, Stanislaus Central Valley Ag Grinding/Central

Valley Ag Transport Central Valley Autism Project Inc Central Valley Automotive Central Valley Chrysler, Jeep, Dodge Central Valley Nissan Central Valley Volkswagen Hyundai Central Valley Medical Group Central Valley Specialty Hospital Children’s Hospital Central California Chukchansi Gold Resort & Casino Citibank Clark Pest Control COIT Services Inc. Collins Electrical Comcast Concordia Claims Managers Construction Management Corporation Costco Wholesale Covanta Stanislaus, Inc. Curtis Legal Group Damrell, Nelson, Schrimp, Pallios,

Pacher & Silva

Del Monte Foods Delta Sierra Beverage DirectLine Technologies, Inc. The Eberhardt School of Business English Oaks Nursing &

Rehabilitation Hospital F & M Bank Galletto Ristorante Georgia-Pacific Gianelli & Associates Gilton Solid Waste Management, Inc. Greater Modesto Medical Surgical Associates Grimbleby Coleman CPAs, Inc. Grover Landscape Services, Inc. Harris Moran Seed Company Heald College I.J. Larsen Pumps, Inc. Infiniti of Modesto Institute of Technology International Paper Company JS West & Company Kaplan College Lion Fusion Express Mercer Foods Mocse Credit Union Modesto Commerce Bank Modesto Toyota Mraz, Amerine & Associates Oak Valley Community Bank O’Brien’s Market OLAM Spices & Vegetables, Inc. Pacific Gas & Electric Company Panelized Structures Inc. Park Inn by Radisson Papa John’s Pepsi Bottling Group Prompt Staffing D.B.A Courtesy Staffing Post Foods, LLC Prime Shine Car Wash Rabobank Raley’s Raymond James & Associates, Inc. Rizo-Lopez Foods, Inc. Rocha Transportation Rogers Jewelry Company San Joaquin Valley College Save Mart Supermarkets Siemens Smile Shine Family Dental Seven Up Bottling Corporation Solecon Industrial Contractors Solid Networks, Inc. SpringHill Suites by Marriott Stanislaus Food Products Company Stanislaus Surgical Hospital Storer Coachways SunOpta Aseptic, Inc. Sutter Gould Medical Foundation Turlock Irrigation District Uno Chicago Grill US Bank Valley First Credit Union Valley Lexus-BMW W.H. Breshears, Inc. Warden’s Office Products Center Warden’s Office Furniture Outlet Winton-Ireland, Strom & Green

Insurance Agency Yosemite Meat Company, Inc.

CHAM B E R G OV E RNM E N T RE L AT I O N S COUN CI L TO G RAD E E L E CTE D O F F I C I A L S

By Steve Madison, STANCO

STEVE MADISON CHAMBER DIRECTOR

Candidates and elected office holders ask for our support when they campaign and make promises that their decisions will be weighted by what impact it will have on business. But once elected, then what? As a Chamber, we have not done a successful enough job of holding elected officials accountable for their decisions, which is all about to change.

The Chamber has a vital agenda for 2014.

We plan to double-down on economic development issues.

Committees are being revitalized and a more coordinated approach is being implemented to advance our initiatives. As an important part of these efforts, the Board of Directors has requested the Government Relations Committee (GRC) to begin a program to evaluate the votes of local elected officials and to issue our findings quarterly to Chamber members. The scorecards will be published in Progress Magazine and on the Chamber website, which means the results will be viewed by our members and thousands of others.

Our plan is to review and report on votes cast by elected officials related to the following areas:

• • • • •

A healthy business climate Job creation and economic growth Sound fiscal policies Sensible regulations and environmental policies Initiatives the Chamber sponsors or supports

Implementing this process will serve to create a higher level of communication and accountability between elected officials and the business community. Our members deserve to know where elected officials stand on business issues. The payoff for this process is in fostering an environment where business and innovation can thrive. P

JANUARY

17

Modesto Chamber of Commerce

100

Annual Gala and Member Choice Awards th

For the past 100 years, the Modesto Chamber of Commerce has been celebrating its members’ at the Annual Awards Gala and Member Choice Awards. We recognize both individuals and businesses that support the Chamber’s mission, as well as exhibit outstanding service within the business community. This time-honored tradition provides an opportunity for attendees to gain a better understanding of the people behind the businesses that make our Chamber one of the best in California.

Mark your calendars and plan to attend this festive, fun and inspiring evening at the Gallo Center for the Arts on January 25, 2014. Great local restaurants will be serving new and exciting dishes that will tempt your taste buds. Wine, special vodka drinks, delectable desserts and the popular cheese table will be available as you enjoy the night and savor some of the best cuisine Modesto has to offer.

January 25, 2014 Gallo Center for the Arts Modesto Chamber of Commerce Annual Gala and Member Choice Awards

6:00 p.m. – 10:00 p.m.

18

Modesto Chamber of Commerce I PROGRESS

Successful Companies Have NEVER BORING Websites.

NAOMI LAYLAND Huff Construction Company Marketing Director

.

Our Website redesign is indicative of our dedication to continually improve on ways to interact with our clients. Our Website provides the vital ‘first impression’ to potential customers. Never Boring has made sure that the impression we make is a very positive one.

Call 209.526.9136 today to find out how a Never Boring website can help you get more from the web!

ADVERTISING I GRAPHIC DESIGN I WEB DESIGN I MARKETING I PROMOTIONAL SOLUTIONS I FILM & MULTIMEDIA I CUSTOM SIGNS & FLEET GRAPHICS

Br a nd i n g. S t ra t e gy. D e s i gn .

Modesto

Modesto

Stockton

AGENCY

CUSTOM SIGNS/PROMOTIONAL SOLUTIONS

SAN JOAQUIN OFFICE

1016 Fourteenth St. Modesto, CA 95354 tel 209.526.9136 neverboring.com

1025 Needham St. Modesto, CA 95354 tel 209.593.5844 neverboringsigns.com

445 W. Weber Ave., Ste. 124A Stockton, CA 95203 tel 209.593.9136 800.317.9136

S T A NI S LA U S GREEN T EAM

MAKE 2014 A HAPPY NEW "GREEN" YEAR

By Rikki Keenan, Stanislaus Green Team Coordinator

2013 was a monumentally successful year for the new Stanislaus Green Team.

The Modesto Chamber of Commerce launched the free program just over a year ago and already has a following of 150 members. We had a total of 24 highqualit y speakers who throughout the year took turns educating and equipping businesses and organizations on how RIKKI KEENAN make their business green and save SGT COORDINATOR money in the process. Our Recycling, Energy and Air Conservation (REACON) team visited 30 local businesses both large and small all over Stanislaus County. The REACON team offered valuable tips and resources that helped each business and organization uniquely reduce the expense of doing business, while at the same time improving the quality of the environment.

The Stanislaus Green REACON Team would like to sincerely thank all of the businesses and organizations below that carved out one hour of time from their busy schedules to share and visit with us this last year. Our team learned a great deal from each and every one of you. We appreciate your contribution to Stanislaus County and to the Modesto Chamber of Commerce.

The Stanislaus Green Team is very excited for great things to come in 2014. Remember Green business is smart business.

Make 2014 a Happy New GREEN Year! P We are now building our new 2014 REACON Team. If you are interested in visiting companies like those listed above, please join us. Contact Rikki Keenan at (209) 577-5757 Ext. 103 or e-mail RKeenan@ModChamber.org.

2013 REACON Team Visits Come to our next meeting and find out how to visit companies like these!

Next meeting January 16, 2014

• American Recycling, LLC • Beckwith Veterinary Hospital • Borton Petrini, LLP • Cal-Green Recycling • Casey Moving Systems • Center for Human Services • Covanta Stanislaus, Inc • Crystal Creamery • Dale Commons Assisted Living • DeHart Plumbing Heating & Air Inc. • Dittos • Frito-Lay Co., Inc. • Gianelli & Assoc - A Professional Law Corp • Huff Construction Co., Inc. • "Inperspective" Photography • IT Solutions|Currie • MedAmerica Billing Services, Inc • Modesto Gospel Mission • Pacific Records Management (AAA Certified by NAID) • Pepsi Bottling Group • Plastipak Packaging • Prime Shine Car Wash • ProClean Supply • RACOR, Division of Parker Hannifin Corp.

• Schneider Electric • United Cerebral Palsy of Stanislaus Co.

New...or just new to you?

again

OUTLET CENTER

With our huge 50,000 sq. ft. furniture showroom, you're sure to find the perfect, gently used, office furniture that’s perfect for you or your home office. Saving $$, as well as the environment, has never been easier.

610 N. 9 th St . , Modes to 1 . 8 0 0. 6 69. 6 3 21 w ar dens work s .com

20

Modesto Chamber of Commerce I PROGRESS

Prime Shine Car Wash presents:

LAND OF OPPORTUNITY ...a series spotlighting entrepreneurial achievement

John Gardner

CENTRAL VALLEY AUTOMOTIVE Central Valley Automotive was founded in 1963 on 10th and L Street in Modesto when Bill Gardner purchased an existing Chrysler-Plymouth store. Over the years, the dealership has grown to include Nissan, Infinity, Jeep, Dodge, RAM, Hyundai, Volkswagen and Payless Car Sales.

Today, the company is owned and operated by his son, John Gardner.

JOHN GARDNER

How many employees do you have?

We currently have approximately 200 full-time employees. My son, Brent Gardner, is our Sales Director, and my two nephews, John McSherry is our Director of Operations and Spencer McSherry is our Marketing Manager.

What have you done in your professional career that has led you to where you are now?

I have stayed committed to learning all aspects of the automotive business. I believe in a “hands on” approach but, more importantly, I respect our employees and treat myself like one of them.

When you were younger, what goals did you set for yourself and why?

I wanted to learn my father’s trade, and out of college I attended various automotive schools and manufacturer workshops in Detroit and California to learn all aspects of the automotive business.

What experiences have contributed to helping you achieve your goals?

I have participated in and have been a member of many dealership entities such as the National Dealer Counsel and the Chrysler Jeep Dealer Counsel. For the past ten years, I have been an active part of a “20 Group,” a group of dealers that meet regularly to discuss financial and current dealership issues that has enabled me to learn from other successful dealers.

What challenges have you had to overcome in your professional life?

When I first started working for my father, I encountered the economic downturn of 1979 that included the oil and financial crisis. We quickly needed to adapt to the difficult times we were experiencing and it was decided in order to meet these demands, we needed to include a line of import vehicles.

What is the single biggest reason that you have achieved the level of success you have?

Ever since my father opened the doors at Central Valley Automotive, taking care of our customers has always been and will always be our first priority.

He also understood that without dedicated employees, that mission statement could not be fulfilled.

What do you like about your job?

I get to give orders… just kidding. I actually enjoy everything – interacting with employees, to the challenges brought on by the manufacturers, the changing market place, and achieving monthly and annual sales objectives. I am always looking for ways to successfully improve and grow our operations.

Do you participate in any community outreach efforts or clubs?

I, along with my son and nephews, are involved in giving back to our community. We actively support organizations including Children’s Crisis Center, Central West Ballet and Gallo Center for the Arts, to name a few.

We also give to the less fortunate via The Salvation Army and Habitat for Humanity, as well as local schools and churches What are your plans for the future?

We plan to keep growing along with our community. When I was younger, I dreamt about owning it all, but now I’m just trying to keep it.

What advice do you have for business people when it comes to achieving their goals?

Know your market, be well capitalized and expand within your means with the proper financial and management resources. We have had many opportunities to expand outside our local market, but as a family we resisted temptation because I feel our strength is in our community.

What do you like about doing business in the Modesto community and why do you think this is the Land of Opportunity?

My son and nephews a few years back asked, “Do you see us expanding?”

I said absolutely, but I want to be able to see it and touch it. Stanislaus County and the city of Modesto have been very good to me and my family for the past fifty years. We have been blessed and have witnessed a great deal of growth in our community. With what we have seen so far, one can only imagine what the future holds. P

What are some of the accomplishments of which you are particularly proud?

I’m very proud of my son, Brent and my two nephews, John and Spencer, who have joined me and have dedicated themselves to be as successful in the “day-to-day” managing of our dealerships as I have.

Prime Shine Car Wash is proud to present The Land of Opportunity. Each month this series provides a forum in which to showcase the entrepreneurial achievements of a Stanislaus County business owner. Prime Shine Car Wash is proud to recognize the entrepreneurʼs ability to overcome obstacles and to honor their successes in their industry and in the community.

Celebrating Over 50 Years Of Quality Care * Registered Nurses 24/7 * Long Term and Short Term Quality Care * 175 Bed Skilled Nursing Facility * Pleasant Environment * Inviting and Stimulating Social Activities * Inpatient & Outpatient Physical Therapy * Inpatient & Outpatient Occupational Therapy * Speech Therapy * Respiratory Therapy

* Specialty Dining Menus * Pharmaceutical Services * Intravenous Therapy * Incontinence Service * Wound and Skin Care * Medicare Part A & B * Medi-Cal * Other Insurances Welcome * Family Owned & Operated for over 50 Years

Engaged in your Care & your Life 209.577.1055 2030 Evergreen Ave. Modesto, CA 95350 www.evergreencare.com Fax: 209. 550. 3615

JANUARY

21

E C O NOMI C DEVELO PMENT

PEOPLE ON THE MOVE Modesto Nuts' Tyler Richardson has been

TYLER RICHARDSON

promoted to General Manager of the Modesto Nuts. Richardson, who has served as the team's Assistant General Manager since October 2010, has been a member of the Nuts front office staff since 2005. Richardson will oversee the day-to-day operations of the franchise.

Richardson is a Modesto native with a degree from California State University, Stanislaus.

Ed Mack has been promoted to Vice President of HWS Beverage, the concessionaire of the Modesto Nuts and Mobile Bay Bears.

Mack has been with the Modesto Nuts since 2008 and was promoted to Assistant General Manager in 2009. Mack will oversee the concession operations for both the Nuts and Bay Bears.

MIKE GORRASI

Never Boring has been the San Joaquin

Valley ’s award-winning marketing, advertising and branding solution for over 30 years. The full service advertising agency serves clients from Fresno to Sacramento from three offices in Stockton and Modesto.

The agency is pleased to announce that legendary adman Kit Lloyd has agreed to join the Never Boring team as Marketing KIT LLOYD Director. Lloyd’s tremendous experience with media, film and custom music jingles will be a fantastic addition to the agency’s stable of exceptional creative professionals.

For more information on the agency, visit neverboring.com

NAI Benchmark is pleased to announce Terrence Winters ED MACK

Mike Gorrasi has been promoted to Executive Vice President of HWS Baseball. Gorrasi will lead and direct both the Modesto Nuts and Mobile Bay Bears franchises. Gorrasi has been a member of the Modesto front office staff since November 2000. He has been assisting with the operation in Mobile for the past two seasons.

as the newest member of the team. As a new associate, Terrence contributes to the company’s talented group of agents and employees with a diverse set of problem-solving and interpersonal skills. Terrence is eager to contribute his utmost to serving the needs of NAI Benchmark’s clients. Prior to joining NAI Benchmark, Terrence co-managed 66 multifamily units, a combination of apartments, houses and condominiums. For more information, please call (209) 576-2240. P

Tell me your

story

At MJC I explored several areas of study including computer science, criminology and psychology, before taking a theater elective that changed my life.

MyMJCStory.com/renner Text “Renner” to 75309

22

Modesto Chamber of Commerce I PROGRESS

Tell yours at

JEREMY RENNER

MyMJCStory.com/renner

MJC Alumnus and 2 time Academy Award Nominee

WORK IN Roberts Auto Sales Delivers the Nicest Cars at the Cheapest Prices

SERVICE WHEN YOU NEED IT (Courtesy of Never Boring)

“By the last weekend of the month in January 2010, we had only sold 35 cars. No one was buying,” remembers Noland. “We knew that if there was a market out there, we’d do what we had to to survive. So we went all in and put on a blowout sale.”

they did. We sold 65 cars that weekend and that helped keep our doors open. From that point on we haven’t looked back.”

Since 2010, Noland and Roberts have been even more deeply committed to their fundamental belief in the market: that people want the nicest cars at the cheapest prices.

With this goal in mind—along with a firm anchor in exceptional customer service— Roberts Auto Sales has transformed one of the biggest challenges in the history of the car industry into a true success story.

B r a n d i n g . S t r a t e g y. D e s i g n .

MODESTO MEANS BUSINESS The Chamber stands by this statement.

We practice it on a daily basis. As an organization, we use Chamber Members exclusively. We hope we can ‘count on you’ to practice using Chamber Members to meet all of your business needs.

You can find new and current members online at www.ModChamber.org.

Progress Magazine is the voice of the Modesto Chamber of Commerce, and the leading business publication in Stanislaus County. For more information or advertising info call (209) 526-9136.

neverboring.com

Since 1994, this philosophy has helped Roberts and his business partner Dennis Noland turn the little 20-car lot into a 400-car gorilla in the market.

But when the Great Recession hit, Noland said their business model was put to the test. Instead of transferring to a more traditional sales model, the co-owners decided to double down.

Roberts still maintains that their business model is really nothing new.

“It’s just a pretty simple way of doing business.”

•

In the local market, Roberts Auto Sales is probably best known for its “no salesmen following you around” format, a philosophy that has set them apart from competitors since 1994. According to founder and co-owner Doug Roberts, this new model came from a very simple thought.

“I wanted to make the car buying process simpler,” said Roberts, who added that this was equally about serving his customers and staying committed to the bottom line. “I was just trying to offer the nicest cars at the cheapest prices.

I didn’t want to sacrifice quality, so I needed to find a way to deliver my product cheaper. And the best way to do that was to remove expenses.”

When business is booming, advertising is the last thing on your mind. But when times get tough, an aggressive ad campaign becomes the last thing you want to spend money on. By maintaining an advertising presence through thick and thin, you can keep your business rolling, stay at the top of your customers’ minds and keep slowdowns to a minimum. Never Boring is an industry expert at creating unique, effective and affordable advertising. Find out how we can keep your business moving forward, visit us today at neverboring.com

© Never Boring

When Doug Roberts established Roberts Auto Sales with a 20-car lot in Downtown Modesto in 1980, he never dreamed that over 30 years later, he would be considered one of the industry’s innovators.

But after all that, Roberts still maintains that their “We knew from years in business that people want deals,” added Noland. “So we priced our cars in a way that dared the public to buy. And

business model is really nothing new. “It’s just a pretty simple way of doing business.” P

JANUARY

23

G U ES T COL UMN

GUEST COLUMN

By Tyler Richardson, General Manager, Modesto Nuts Professional Baseball As we gear up for the upcoming Modesto Nuts Baseball season, it’s important to understand what Minor League Baseball means to the local business community. As companies and local organizations look for unique ways to reach their target market and promote their brand, more advertisers are turning to Minor League Baseball for solutions to their marketing challenges.

TYLER RICHARDSON Recent studies suggest that live sporting events are the best way to effectively engage customers. InStadium, a leader in sports demographic research, found that loyal and active customers are sitting in stadiums across the country. Minor League Baseball, and specifically the Modesto Nuts, attract a wide variety of customers including but not limited to business owners, families, and senior citizens.

entering the ballpark are looking forward to coming to these games, are ready to have fun, are in a good mood, and are noticing things going on around the ballpark. These four characteristics allow our fans to receive your message in a positive atmosphere.

Minor League Baseball teams are the center of the community and the meeting place for families of all backgrounds. With 70 home games there is plenty of opportunity to brand your business and share your message. Creativity and family fun is our business model; let us apply those metrics to promote your company in 2014.

For more information or to set-up a marketing appointment, please call the Nuts Front Office at (209) 572-4487. P

In a recent study, InStadium found that live sporting events allowed partnering companies to “Build a Brand Community”. The study also found that fans entering ballparks and stadiums around the country scored highest as an audience in four (4) categories: Motivation, Mood, Mindset, and Message Receptivity. Families

Do you think Taxes and Accounting are black-and-white? Let us help you find your “sweet spot” in the gray area!

24

Modesto Chamber of Commerce I PROGRESS

CHAMBER

ED UCATION

JANUARY

25

N E T WORK I NG & REFERRALS

CHAMBER CALENDAR JANUARY 2014

FEBRUARY 2014

16

STANISLAUS GREEN

10

BUSINESS BEFORE HOURS

TEAM MEETING

Location: Kirk Lindsey Center 1020 10th Street Plaza, Suite 102 Time: 10:00 a.m. - 11:00 a.m.

Location: Massage Envy 2001 McHenry Avenue, Suite L Time: 7:00 a.m. to 8:30 a.m.

16

BUSINESS AFTER HOURS

Location: Scenic Oaks Funding 1120 Scenic Drive Time: 5:30 p.m. to 7:30 p.m.

21

CHAMBER U -

"WHAT'S NEW IN 2014"

Location: Modesto Chamber Office 1114 J Street Time: 10:00 a.m. to 12:00 p.m.

25

ANNUAL GALA & MEMBER CHOICE AWARDS

Location: Gallo Center for the Arts 1000 I Street Time: 6:00 p.m. to 10:00 p.m.

All Employers & Human Resources Professionals 2014 Employment Law Update Complimentary Seminar January 30, 2014 — Modesto For details and registration, visit: www.berliner.com/events

Radiators • Aluminum • Scrap Appliances Tin • Stainless Steel • Scrap Iron • Copper Brass • Cardboard • E-Waste • Batteries MODESTO JUNK CO. Recycling Center 1425 9th Street Downtown Modesto

209-522-1435 Se Habla Español www.modestojunk.com

Berliner Cohen’s Modesto attorneys serve your legal needs in corporate and tax, bankruptcy, real estate, estate planning, probate and trust administration, employment, hospitality, land use, public agency representation, and business litigation.

Your vision. Our commitment.

209.576.1197 1130 12th Street, Suite B ● Modesto, CA 95354 Modesto ● Merced ● San Jose ● www.berliner.com

26

Modesto Chamber of Commerce I PROGRESS

Hours: Mon.-Fri. 8am-4:30pm • Sat. 9am-3pm Free bins and hauling for commercial and industrial customers.

JANUARY

27

YOU DON’T PROFIT FROM SICK EMPLOYEES. WHY DOES YOUR HEALTH PROVIDER? In an industry built on fee-for-service care, Kaiser Permanente succeeds because we’re built around prevention and the highest quality care. One Harvard Business Review article described our care as “untainted by any economic conflict of interest.”* And in an industry report by The Economist, Kaiser Permanente’s care was described as promoting economy and quality care with “no financial motive to order unnecessary procedures.”† To learn more about Kaiser Permanente, call 1-800-464-4000 or visit kp.org/choosebetter.

Discover a better way.

* Lew McCreary, “Kaiser Permanente’s Innovation on the Front Lines,” Harvard Business Review, September 2010. †

”Another American Way,” The Economist, May 1, 2010.

kp.org/choosebetter