The Top Social Media Platforms for Tech Companies in 2022-2023

By Kathryn Kim Ramos, Sisbro Innovation Online Marketing / Modesto, CA

The top social media platforms for companies in 2022-2023 are what you'd expect. That doesn't mean you should ignore them as a possible place to market yourself.

Below are the top platforms for your brand, no matter your industry. Give each one a try to discover which one suits you the best.

TikTok

We know – you're not into dance challenges and weird robot voices. Yet TikTok's popularity doesn't seem to slow down, despite starting in 2016. More and more businesses are using TikTok to educate their customers and reach new customers.

Another reason to join is TikTok has the advantage of licensed music. They also utilize various filters that put Snapchat's AR to shame.

Most videos are short, personal, and have some message for millions of monthly users to view. Best of all, you can download TikTok for both Apple and Android platforms.

Meta (Facebook's Parent Company)

Meta has combined the sheer might of Facebook and Instagram into one family tree. As a result, they have streamlined content creation for both apps.

Unfortunately, things aren't always user-friendly, nor do they seem polished.

Tiktok has smoothed out most bugs and issues for a more stable app.

Yet Facebook and Instagram tout millions of monthly users and a prominent presence online. You can also use your Facebook/Instagram/Meta account to sign into other websites.

YouTube

The Google-owned video site is still a top contender for gaining traffic online. While watching videos is its primary focus, there are many opportunities for community building.

Content creators typically have a Patreon to fund their videos, but it's not always necessary. Other businesses use YouTube for behind-the-scenes information or to show off their skills.

Best of all, YouTube videos can easily get shared on many other platforms. You may find it the ideal hub for all your brand's social media accounts.

For more information on managing your online presence, go to www.sisbroinnovation.com or call Sisbro Innovation at (800) 291-9102