Why BBB accreditation Matters to your Business

Kyle Dean, Lead Copywriter, BBB serving Sacramento & Northeast California

Consumers today are inundated with data about every product and service available. While this benefits consumers, it can leave honest, hardworking businesses in the data dust. With so much clutter in the palms of consumers' hands, how can you ensure your brand gets ahead?

For most small businesses, the solution usually lies in print marketing, search engine optimization, social media, or countless other solutions. Regardless of the solution you choose, one of the most crucial things you can do for your business is to focus on trust. And nothing evokes trust like an Accreditation from the Better Business Bureau.

What Is BBB Accreditation?

While the BBB lists businesses of all kinds, companies can make sure they stand out by applying for BBB Accreditation. Customers find value in this kind of acknowledgment, with one study noting that consumers are 62% more likely to trust a business with accreditation than one without.

Giving your business a step up over the competition is always something to desire, and aiming for BBB Accreditation is a beautiful way to do this. As an honor that requires trustworthiness, customer respect, and integrity, there’s no better way to help your business stand out.

How BBB Accreditation Works:

• Greater Exposure

° Your company is listed as a BBB Accredited Business, putting you in front of potential customers looking for a trustworthy business.

•

Enhanced

Credibility

° The BBB Accreditation Seal adds additional credibility to more than 400,000 businesses across North America.

• Differentiation

° Accreditation shows that your company is committed to the BBB Standards for Trust, fueling customer confidence and sticking out from the competition.

• Business Tools

° BBB provides access to business tools and resources to make it easier for you to run your company and thrive in a competitive marketplace.

• BBB Get a Quote Program

° Consumers can instantly request a quote from BBB Accredited Businesses directly from your customized business profile page.

• BBB Business Profile Page

° Build your business profile to showcase your products, services, and track record in the marketplace.

If you’re interested in advancing marketplace trust, visit BBB.org/get-accredited.