SERIES OVERVIEW
• Entering its 10th year in 2016, the NASCAR Pinty’s Series is Canada’s premier race series, and only national Championship • The NASCAR Pinty’s Series is the feature event for Canada’s largest oval track race events, headlining at Canadian Tire Motorsports Park, Circuit ICAR and Grand Prix de Trois Rivieres road couse races, and as a companion series to the NASCAR Camping World Truck Series at one of Canada’s largest motorsports events at Canadian Tire Motorsports Park. • NASCAR, Pinty’s, and TSN are building on Canada’s strong and rich motorsports heritage and Canada’s position as one of the leading motorsports markets in the world • The NASCAR Pinty’s Series has brought a strong identity to Canadian motorsports and has further expanded the reach of NASCAR racing to Canadian fans.
series. This strong asset will bring the series to communities across Canada. National based promotions.
NASCAR is fully committed to the growth and development of motorsports in Canada and will engage the extensive resources and expertise of the NASCAR organization to support the series (Competion, R&D, Corporate Marketing, Traditional and Automotive Licensing, and Communications).
Launched in 2004, the NASCAR Canada team oversees all of NASCAR’s licensing, marketing and communications initiatives in Canada. A long-term partnership venture between TSN
POWERFUL PARTNERSHIPS
Pinty’s has signed a long-term agreement as the series’ entitlement sponsor and is
THE TEAM
A seasoned team with combined experience in racing of +100 years! A full roster with 8 team members committed to pushing the #84 to Victory Lane Led by a practiced and dynamic driver: Larry Jackson; an experienced Crew Chief: Ron Easton; and a seasoned Marketing Manager: Wendy Montgomery Backed by one of the premier racing families in Ontario: Action Racing
BIO: Birthdate: May 12, 1974 Height: 6'0" Weight: 175lbs Hometown: Oakville, Ontario Personal: When Larry isn't on the track he's either at the race car shop,
relaxing at home with his wife and daughter. HIGHLIGHTS: 2016 will mark Larry's 5th year in the NASCAR Pinty’s Series Over 70 Feature Event wins throughout his +20 year racing career making Larry one of the most winning drivers in Ontario! 2007 Kawartha Speedway Late Model Champion 2003 NASCAR Modified Rookie of the Year
THE DRIVER
fighting fires for the City of Mississauga as an Acting Captain, or
We understand the business of Sponorship Our Marketing Manager, Wendy Montgomery, has over 20 years experience in brand marketing with major multinational companies:
THE DIFFERENCE
We can make this a truly turn-key sponsorship with maximum impact! - TV impressions and air time charitable events, autograph events - Unique and memorable corporate hospitality "The sheer size of the NASCAR Canadian Tire Series and the professionalism of the Action Racing team impressed me." Mark Findlay, COO Cara Foods "I've worked with Wendy Montgomery on various marketing projects and she knows how to get the most out of every opportunity." Andrea Hunt, NA Lead Innovation, Mondelez International
In 2015 The NASCAR Pinty’s Series held 11 events from May to September across Canada, with all events broadcast on CTV, TSN, TSN2, RDS and RDS2 TSN - 9 million viewers TSN2 - 5.8 million viewers RDS & RDS2 - 2.4million viewers In 2015 the NASCAR Pinty’s Series broadcasted events averaged over 159,000 people watching on TSN,TSN2, RDS and RDS2 115 total hours of racing with 130 000 watching each episode with over 1,450,000 people watching these events on CTV, TSN and RDS networks. In 2015 the NASCAR Pinty’s Series season-long live event attendance was estimated at over 300,000 people across Canada. Plans for 2016 include converage on TSN and RDS with a combination of live and taped delayed broadcasts, live straming on TSN.ca and video news releases after each event.
Canada is watching NASCAR!
SCHEDULE AND TELEVISION
Marketing!
NASCAR is the #1 motorsports property
THE DEMOGRAPHICS
6.8 million adult Canadians are NASCAR fans The NASCAR Canadian fan base is truly national.. 24% in BC, 28% in Alberta, 26% in the Prairies, 28% in Ontario, 29% in Quecbec, & 24% in the Atlantic. 89% of fans believe that NASCAR requires corporate sponsorship. 88% of fans believe that NASCAR drivers could not run their cars without sponsor support. 39% of fans support NASCAR sponsors/partners more than same of other sports.
on television in Canada! We have Sponsorship programs to maximize your ROI
A select opportunity exists for sponsors to align themselves directly with a racecar, driver and team on the track. Put the sponsor brand on the playing eld like no other sport Give fans and employees someone to rally for on race day
PRIMARY SPONSOR: Immeasurable consumer impressions from logos on: Race car (nose and side panels) Show car for consumer/corporate/retail events Transporter vehicle and trailer (huge moving billboard that will travel +100M Kms.) All support equipment at the track & pit signage Team uniforms Media coverage Avg. of +150M viewers on TSN/TSN2 per event Promotional value: Sampling opportunities: Reach approx 25M consumers with targeted sampling at the track (product and distribution cost extra) Driver appearances: Develop “turn-key� consumer and retailer programs around sponsorship for leverage at local trade Enhance corporate events with car and driver appearances
ASSOCIATE SPONSOR: Immeasurable consumer impressions from logos on: Race car (nose and side panels) Transporter vehicle and trailer (huge moving billboard that will travel +100M Kms.) All support equipment at the track & pit signage Team uniforms Media coverage Avg. of +150M viewers on TSN/TSN2 per event Promotional value: Sampling opportunities: Reach approx 25M consumers with targeted sampling at the track (product and distribution cost extra).
CUSTOMIZED PACKAGES
TO SUIT ANY MARKETING BUDGET!
Montgomery Marketing 1370 Sixth Line Oakville, Ontario L6H 1X4 Wendy Montgomery 905 399 0451 wendy@montgomerymarketing.ca