BRAND MANIFESTO
ITALIA INDEPENDENT CATALOGUE 2024
THERE IS NO FUTURE WITHOUT A PAST
A LOVE BRAND
REVAMP THE FEELING | A BRAND PEOPLE WANT TO WEAR AND KEEP ON ITALIA
CONCEPT-DRIVEN | LEVERAGE ON BRAND HERITAGE
CO-BRANDING
ITALIA INDEPENDENT CATALOGUE 2024
CONSISTENT PARTNERSHIPS | CONTAMINATION | EQUITY & AWARENESS BUILDERS
LAST BUT NOT LEAST
LAPO ELKANN | FOUNDER & CREATIVE DIRECTOR
ITALIA INDEPENDENT CATALOGUE 2024
LAPO ELKANN
Lapo Elkann is an italian businessman, philanthropist, and socialite. He is member of the board of directors of Ferrari. He is the brother of John Elkann, the Chairman of Stellantis N.V. and the Chairman and Ceo of Exor, an investment company controlled by the Agnelli family, which also owns Juventus F.C.
In 2007, Vogue America declared him best-dressed man in 2007, and Vanity Fair US inserted him in the 2009 hall of fame for best dressed men.
Around the world, prestigious newspapers, such as The New York Times, Newsweek, and Le Monde, have celebrated his style.
Sunglasses
thin
51-21-145 | Material Acetate
Size
BLACK HAVANA
LIGHT GREY GREEN
bold
Accelerazione
Size
51-19-145
ITALIA INDEPENDENT CATALOGUE 2024
| Material Acetate
BLACK HAVANA TITANIUM METALLIC BURGUNDY
ITACCSBLU0051 BLU GARAGE ITALIA
Adrenalina
47-23-145
Size
| Material Acetate
BLACK HAVANA
CRYSTAL BLU GARAGE ITALIA
ALCHIMIA
Size 53-20-145 | Material Acetate
BLACK HAVANA
CAPPUCCINO
Size 49-23-145
Material Acetate
ITALFSEBLU049 ELECTRIC BLUE
BROWN
Audacia
Size 51-21-145 | Material Acetate
ITAUDSAQUA051
BLACK HAVANA
AQUA
Size 51-21-145 | Material Acetate
ITAZZSGREY051
BLACK HAVANA
METALLIC GREEN GREY
BRILLO
Size 53-17-145 | Material Acetate
49-23-145 | Material Acetate
Size
BLUE GARAGE
outline
BRAVO
53-19-145
Size
| Material Acetate
BLUE CAMO
HAVANA PETROL
velvet
Azzurro
51-21-145
Size
| Material Velvet + Acetate
BLACK BLUE GREEN BLUE GARAGE ITALIA
ITAZVSDPUR052
PINK
BABY
53-16-145
Size
| Material Acetate
Size
BLUE
Size 51-21-145 | Material Fabric + Acetate
ITAZJSDNM0052
ITAZJSUSA0052 USA CAMO
BLAM
ITBLASDNM0048 ITBLASBDNM048
Size 48-23-145 | Material Acetate
BLACK DENIM DENIM
BOOM
53-25-145
Size
| Material Acetate
BRIGHT PINK GREY WHITE
texalium
BRAVE
58-19-145
Size
| Material Texalium
BLACK BLUE GARAGE ITALIA
Eyeglasses
ITALIA INDEPENDENT CATALOGUE 2024
Size 49-19-145 | Material Acetate
ITALTFCMPG049 ITALTFGGRN049
ITALTFOLV0049
ITALTFLBLU049
ITALTFTBC0049
ITASSFGREY050
ITALTFGRN0049
ITALTFCRML049
ITALTFSWHT049
ITALTFBLK0049
Size 51-21-145 | Material Acetate
BLACK
LIGHT GREY GREEN HAVANA
AspiraziOne
52-15-145
Size
| Material Acetate
Assoluto
ITALIA INDEPENDENT CATALOGUE 2024
Size 50-19-145 | Material Acetate
ITASSFTBC0050
ITASSFHVNA050
ITASSFFBLU050
ITASSFBLU0050
ITASSFOLVN050
ITASSFGREY050
ITASSFFPUR050
ITASSFFGRN050
ITASSFCRY0050
ITASSFBLK0050
FLUO PURPLE GREY
HAVANA BLUE GARAGE ITALIA FLUO BLU FLUO GREEN FLUO PINK OLIVINE CRYSTAL TOBACCO
55-17-145
ITBLOFGREY055
Size
| Material Acetate
AZZURRO LAPO BLUE BLACK GREY
BREEZE
47-19-145
Size
| Material Acetate
BLACK GREEN CAMO
METALLIC BLUE RED FERRARI
bold
AMBIZIoNE
Size
51-19-145
ITALIA INDEPENDENT CATALOGUE 2024
| Material Acetate
ITAMBFTTNM051
BLACK TITANIUM METALLIC BURGUNDY BLUE GARAGE ITALIA CHAMPAGNE HAVANA
AUTENTICO
Size 49-23-145 | Material Acetate
ITAUTFTTNM049
ITAUTFEBLU049 ITAUTFGRN0049
ITAUTFHVNA049
ITAUTFLBWN049
ITAUTFBLK0049
AVANGUARDia
Size 51-21-145 | Material Acetate
ITAVAFAQUA051
BLACK HAVANA NUDE TRANSPARENT AQUA
Size 47-23-145 | Material Acetate
ITAZIFHVNA047
ITAZIFBLU0047
ITAZIFCRY0047
ITAZIFBLK0047
BLACK HAVANA
CRYSTAL BLU GARAGE ITALIA
AZZURRO
Size 51-21-145 | Material Acetate
BLACK
METALLIC GREEN GREY HAVANA
Size 54-19-145 | Material Acetate
ITBACFREDF054
BLACK NUDE
PURPLE CAMO RED FERRARI
BANDIERA
Size 54-18-145 | Material Acetate
48-20-145
Size
53-17-145
ITBINFPRCM053
Size 51-19-145 | Material Acetate
AZZURRO LAPO BLUE GARAGE ITALIA
FOREST CAMO GREEN
METALLIC BLACK
ITALIA INDEPENDENT CATALOGUE 2024
outline
BEACH
NEW outline
Size 53-19-145 | Material Acetate
HAVANA
Size 49-20-145 | Material Acetate
NEW outline
Size 54-16-145 | Material Acetate
Size 53-20-145 | Material Acetate
AZZURRO LAPO BLACK HAVANA
CARAMEL BLUE
GREY/PETROL
BOOGIE
48-21-145 | Material Acetate
ITBOOFPUR0048
Size
AZZURRO LAPO BLUE CAMO
HAVANA BLACK PURPLE
Size 55-19-145 | Material Acetate
ITBUZFBGPRO55
HAVANA CARAMEL PINK BLACK/BLUE BURGUNDY/PURPLE
