BRAND MANIFESTO
INTRO CAPSULE SS2024
MADE IN ITALY 2.0
THERE IS NO FUTURE WITHOUT A PAST
INTRO CAPSULE SS2024
A LOVE BRAND
REVAMP THE FEELING | A BRAND PEOPLE WANT TO WEAR AND KEEP ON
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CONCEPT-DRIVEN | LEVERAGE ON BRAND HERITAGE
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STORYTELLING
CO-BRANDING
CONSISTENT PARTNERSHIPS | CONTAMINATION | EQUITY & AWARENESS BUILDERS
INTRO CAPSULE SS2024
LAST BUT NOT LEAST
LAPO ELKANN | FOUNDER & CREATIVE DIRECTOR
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LAPO ELKANN
Lapo Elkann is an italian businessman, philanthropist, and socialite. He is member of the board of directors of Ferrari. He is the brother of John Elkann, the Chairman of Stellantis N.V. and the Chairman and Ceo of Exor, an investment company controlled by the Agnelli family, which also owns Juventus F.C.
In 2007, Vogue America declared him best-dressed man in 2007, and Vanity Fair US inserted him in the 2009 hall of fame for best dressed men.
Around the world, prestigious newspapers, such as The New York Times, Newsweek, and Le Monde, have celebrated his style.
INTRO CAPSULE SS2024
INTRO CAPSULE SS2024
Sunglasses
Adrenalina
ITADRSHVNA047
ITADRSBLU0047
ITADRSCRY0047
ITADRSBLK0047
Size
47-23-145 | Material Acetate
BLACK HAVANA CRYSTAL BLU GARAGE ITALIA
Audacia
ITAUDSAQUA051
ITAUDSHVNA051
ITAUDSNUDE051
ITAUDSBLK0051
Size 51-21-145 | Material Acetate
BLACK HAVANA
NUDE TRANSPARENT AQUA
ALCHIMIA
ITALCSCRL0053
ITALCSHVNA053
ITALCSCPCN053
ITALCSBLK0053
Size
53-20-145 | Material Acetate
BLACK HAVANA CAPPUCCINO CORAL
ITALFSGRN0049
ITALFSTTNM049
ITALFSBLK0049
Size 49-23-145 | Material Acetate ALFA BLACK TITANIUM METALLIC GREEN
ITALFSLBWN049
LIGHT BROWN
Accelerazione
ITACCSMBURG51 ITACCSHVNA051 ITACCSTTNM051 ITACCSBLK0051
Size 51-19-145 | Material Acetate
BLACK HAVANA TITANIUM METALLIC BURGUNDY
Animo
ITANISGRN0051
ITANISHVNA051 ITANISLGRY051
ITANISMBLK051 Size 51-21-145 | Material Acetate
BLACK HAVANA LIGHT GREY GREEN
Azzurro
ITAZZSGREY051
ITAZZSHVNA051
ITAZZSGRN0051
ITAZZSBLK0051
Size 51-21-145 | Material Acetate
BLACK HAVANA METALLIC GREEN GREY
Azzurro VELVET
ITAZVSBLU0052 ITAZVSDBLU052 ITAZVSGRN0052 ITAZVSBLK0052 Size 51-21-145 | Material Fabric + Acetate
BLACK BLUE GREEN BLUE GARAGE ITALIA ITAZVSDPUR052 DARK PURPLE ITAZVSFPNK052 FLUO PINK
Azzurro FAD
ITAZJSDNM0052
DENIM
Size 51-21-145 | Material Fabric + Acetate
ITAZJSUSA0052 USA CAMO
Acqua
ITACCSMBURG51 ITACQSGGRN055 ITACQSLBLU055 ITACQSBLK0055
|
Size 55-19-125
Material Acetate
BLACK
LIGHT
GEKO GREEN
BLUE METALLIC BURGUNDY
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Eyeglasses
Azione
ITAZIFHVNA047
ITAZIFBLU0047
ITAZIFCRY0047
ITAZIFBLK0047
Size 47-23-145 | Material Acetate
BLACK HAVANA CRYSTAL BLU GARAGE ITALIA
AVANGUARDia
ITAVAFAQUA051
ITAVAFHVNA051
ITAVAFNUDE051
ITAVAFBLK0051
Size 51-21-145 | Material Acetate
BLACK HAVANA
NUDE TRANSPARENT AQUA
AMBIZIoNE
ITAMBFTTNM051 ITAMBFMBURG51 ITAMBFHVNA051
ITAMBFCMPG051
Size 51-19-145 | Material Acetate
TITANIUM METALLIC BURGUNDY
CHAMPAGNE HAVANA
AUTENTICO
ITAUTFEBLU049
ITAUTFGRN0049
ITAUTFLBWN049
ITAUTFBLK0049
Size 49-23-145 | Material Acetate
BLACK METALLIC GREEN ELECTRIC BLUE LIGHT BROWN
AZZURRO
ITAZZFGRN0051
ITAZZFGREY051
ITAZZFHVNA051
ITAZZFBLK0051
Size 51-21-145 | Material Acetate
BLACK METALLIC GREEN GREY HAVANA
ITASPFSAGE052 ITASPFNUDE052 ITASPFBURG052 ITASPFBLK0052
52-15-145 |
Acetate
BLACK
TRANSPARENT NUDE DARK BURGUNDY
Size
Material
AspiraziOne
SAGE
Ardire
ITARDFLGRY051
ITARDFGRN0051
ITARDFHVNA051
ITARDFMBLK051
Size 51-21-145 | Material Acetate
BLACK LIGHT GREY GREEN HAVANA
ITALTFBLK0049
Material Acetate ALTRoVE BLACK
ASSFFGRN050 ITASSFBLK0050
ITASSFFRED050 ITASSFFPNK050
Material Acetate Assoluto BLACK FLUO RED FLUO GREEN FLUO PINK
A MODO GROUP BRAND modo.com | @modoeyewear