Merchandising inspiration
Putting MODO on display
We love to see MODO in stores! That’s why we offer a variety of POP and displays. From small, printed cards with longer brand stories to big posters, we want to make sure that there’s something that suits your space.
2023 MERCHANDISING INSPIRATION 2
ASSET OVERVIEW – EXISTING POP & DISPLAYS
Counter cards – three double-sided cards, 200x240 mm
Display cards – 6 double-sided cards with holder, 100x120 mm
Posters – two double-sided posters, 70x100 cm
Material info
Grid display – FSC certifed wood and recycled acrylic plates Logo plaque – FSC certifed wood and recycled acrylic plate
1-piece displays – FSC certifed wood and recycled acrylic
The logo plaque, 1-piece acrylic display and the biggest acrylic plate in the grid display have a dichroic surface. The color will shift between pink, blue, violet and yellow depending on lighting conditions and the viewing angle.
The grid display, logo plaque and 1-piece acrylic display are all made from 100% recycled acrylic.
The card holder, grid display base, logo plaque holder and 1-piece wood display are all made from FSC certitied wood.
2023 MERCHANDISING INSPIRATION 3
Inspiration for window and shelf displays
The following pages uses 3D renderings of our POP, displays and a general shape of frames to show the versatility of our pieces and how you can implement a MODO showcase in your store.
2023 MERCHANDISING INSPIRATION 4
WINDOW EXAMPLE 1: POSTERS AND GRID DISPLAY 2023 MERCHANDISING INSPIRATION 5
WINDOW EXAMPLE 2: POSTER, GRID DISPLAY, LOGO PLAQUE AND 1-PIECE DISPLAYS 2023 MERCHANDISING INSPIRATION 6
WINDOW EXAMPLE 3: POSTER, 1-PIECE-DISPLAYS AND LOGO PLAQUE
2023 MERCHANDISING INSPIRATION 7
WINDOW EXAMPLE 4: COUNTER CARD 1-PIECE-DISPLAYS AND LOGO PLAQUE
SHELF EXAMPLE 1: DISPLAY CARDS 2023 MERCHANDISING INSPIRATION 8
SHELF EXAMPLE 2: DISPLAY CARD AND GRID DISPLAY 2023 MERCHANDISING INSPIRATION 9
SHELF EXAMPLE 3: COUNTER CARD AND 1-PIECE DISPLAYS 2023 MERCHANDISING INSPIRATION 10
SHELF EXAMPLE 4: GRID DISPLAY 2023 MERCHANDISING INSPIRATION 11
SHELF EXAMPLE 5: 1-PIECE DISPLAYS, LOGO PLAQUE AND DICHROIC PLATE FROM GRID DISPLAY 2023 MERCHANDISING INSPIRATION 12
Custom merchandising
2023 MERCHANDISING INSPIRATION 13
EXAMPLES OF PREVIOUS CUSTOM MERCHANDISING
PRINTED WINDOW GRAPHICS/POSTERS/ROLL-UPS
DIGITAL BANNERS
2023 MERCHANDISING INSPIRATION 14
Approach A
Layered look for the full MODO brand effect. Mix of fabric and colorful materials with different textures and color that complements MODO’s innovative approach to design and technical solutions.
Material
• MODO poster
• Logotype – White window sticker
• Fabric back-drop: Voile Tinto Col.0311, Creation Baumann
• White speckled recycled plastic: Alba 12 mm, Smile plastics
• Coloured back-lit pedestal: Lunar, Varia 9.5 mm, 3form
• Corrugated acrylic: Vertu V Mondo, 3form
2023 MERCHANDISING INSPIRATION 15
Approach B
Simplified window, with the same approach to details and colors as Approach A to still convey the colorful and innovative MODO brand.
Material
• MODO poster
• White speckled recycled plastic:
Alba 12 mm, Smile plastics
• Fabric back-drop:
Voile Tinto Col.0311, Creation Baumann
2023 MERCHANDISING INSPIRATION 16
Image library
2023 MERCHANDISING INSPIRATION 17
MODEL IMAGE OVERVIEW – AIR FRAMES (OPTICAL)
4262 BURGUNDY 4262 BURGUNDY 4262 BURGUNDY 4264 GREYISH BLUE 4633 DARK GREEN 4114 PETROL 4261 BRIGHT PETROL 4262 PURPLE 4117 PETROL 4114 VIOLET 4114 VIOLET 2023 MERCHANDISING INSPIRATION 18
MODEL IMAGE OVERVIEW – BOLD FRAMES (OPTICAL)
4111 BURGUNDY 4116 BURGUNDY 4563 GREY/BURG TORT 7059 PETROL 7064 CRYSTAL 7064 ORANGE 7064 ORANGE 4563 LAVENDER 4565 GREEN 7065 PINK LAVENDER 7065 PINK LAVENDER GEBO ELECTRIC BLUE 4564 RED 4564 RED 4565 STRIPY BLUE 7059 PETROL/SOFT PINK 4116 BURGUNDY 4116 ELECTRIC BLUE 4116 ELECTRIC BLUE 4563 DARK MAGENTA 4563 GREY BURGUNDY TORTOISE 2023 MERCHANDISING INSPIRATION 19
MODEL IMAGE OVERVIEW – SUNGLASSES
467 ORANGE TO TAUPE GRADIENT 475 GREY & TORTOISE 696 NAVY 696 NAVY 697 BRIGHT
475 GREY & TORTOISE 475 PETROL 697 BRIGHT BLUE 475 PETROL 695 NAVY 695 NAVY 471 ANTIQUE PINK 473 BLUE 473 BLUE 474 GREY GREEN TORTOISE 2023 MERCHANDISING INSPIRATION 20
BLUE
PRODUCT STILL LIFE OVERVIEW – OPTICAL & SUNGLASSES
4563 DARK MAGENTA 4116 BURGUNDY 4116 BURGUNDY 4116 ELECTRIC BLUE 4563 LAVENDER 4564 RED 4565 STRIPY BLUE 7059 SOFT PINK 7064 CRYSTAL 7064 ORANGE 7064 ORANGE 7065 PINK LAVENDER GEBO ELECTRIC BLUE 467 ORANGE TO TAUPE GRADIENT 475 PETROL 695 NAVY 696 NAVY 697 BRIGHT BLUE ISA PURPLE 4262 PURPLE 4114 VIOLET 4114 VIOLET 4114 PETROL 4114 PETROL 2023 MERCHANDISING INSPIRATION 21
+39 02 4399 8986 I europe@modo.com modo.com | @modoeyewear