VISUAL MERCHANDISING GUIDELINES
01. BRAND MANIFESTO
02. GRAPHIC CHART
BRAND PILLARS
GRAPHIC CHART
COLOR CODES
COLOR CODES & LOGO USAGES
GRAPHIC CHART
POSITIVE/NEGATIVE
UNPERMITTED USES
BLACK PANTONE
WHITE
Process Black C
Pantone
03.
ADV CAMPAIGN
SS 2024 - CAMPAIGN IMAGES
ADV CAMPAIGN
AZZURRO VELVET Blue
ALCHIMIA Coral
AZZURRO Metallic green
SS 2024 - CAMPAIGN IMAGES
DIN VERTICAL & HORIZONTAL FORMAT
SS 2024 - CAMPAIGN IMAGES
DIN VERTICAL & HORIZONTAL FORMAT
SS 2024 - CAMPAIGN IMAGES
DIN VERTICAL & HORIZONTAL FORMAT
SS 2024 - CAMPAIGN IMAGES
SQUARE FORMAT
04. POP MATERIALS
LOGO PLAQUE code
ITLOGOPLAQS24 DIMENSIONS
180X90X18mm
•ScreenprintedItaliaIndependentlettering item
MATERIALS
•Blackmattewoodstructure
•Mirroredelement
•Matteblackhigh-reliefsymbol
item
MIRROR code
ITMIRROR0SS24 DIMENSIONS
175X120X19mm MATERIALS
•Blackforexstructure
•Mirroredlenses
•Screenprintedlogo
DESK DISPLAY code
ITDDISPLAYS24 DIMENSIONS
POP MATERIALS
•Blackmattewoodstructure
•Mirroredback&shelves
340X325X131mm MATERIALS
•Matteblackhigh-reliefsymbol
•ScreenprintedItaliaIndependentlettering
SS24 COUNTER CARD code
ITCOUNTCRDS24
DIMENSIONS
200x240mm
INSTORE CUSTOMIZATIONS
INSTORE CUSTOMIZATIONS
INSTITUTIONAL SHELF TALKERS
Expositive elements customizable with logo. Possible customization for whatever space or dimension.
INSTORE CUSTOMIZATIONS
INSTITUTIONAL WALL & RACK AREA
Decorative elements realised iwith graphic institutional Key Concept 2024. Possible customization for whatever space or dimension.
INSTORE CUSTOMIZATIONS
INSTITUTIONAL RACK
Decorative elements realised iwith graphic institutional Key Concept 2024.
Possible customization for whatever space or dimension.
INSTORE CUSTOMIZATIONS
SEASONAL WALL & RACK AREA
Decorative elements with the 2024 ADV Campaign Creativity. Possible customization for whatever space or dimension.
INSTORE CUSTOMIZATIONS
VERSION A
SEASONAL RACK
VERSION b
Decorative elements with the 2024 ADV Campaign Creativity. Possible customization for whatever space or dimension.
06. WINDOWS
VERSION _ A
