ENDLESS SIMPLICIT Y / IMAGEBOOK 2019
MODO EYEWEAR – ENDLESS SIMPLICIT Y With this year’s collection, we go back to where it all begins: to the elemental shapes – which embody the essence of MODO’s designs. Through the art of collage, we visualize the simple building blocks that together will evolve into unique and innovative eyewear. Designed with form and function in mind, each part plays a vital role in the final product. Let’s embrace simplicity.
CONTE N TS
06–07
THE STORY OF MO D O
22–27 R 1 000 + T I TA N I U M
36 –39 SU P ER–T H I N AC ETAT E
08–15 PAP E R–T H I N U LTRA
28– 31 META L C O R E AC ETAT E
40–55
16–21 PAP E R–T H I N ACE TATE
32–35 BLO C K T I TA N I U M
SUN
4 4 22 GREY / 4 4 22 N AC RY
THE STORY OF MODO PHILOSO P HY At MODO, we are driven by a passion for finding the optimal balance of form and function. Inspired by the precision of architecture, we work with strength and lightness, structure and fluidity. By merging innovative materials, new technologies and purist design, we offer you endless simplicity and lasting quality. HE R ITAG E Born in New York in 1990, MODO is a global brand with offices in New York, Milan and Stockholm. Using the cities we live and work in to shape our collections, we unite the progressive spirit of New York, Italian craftsmanship and Scandinavian minimalism in perfect harmony. PUR P OS E In 2016, we launched the Buy a Frame – Help a Child See program in collaboration with Seva Foundation. Today we have helped more than one million children in India to see by offering free vision screenings, prescription glasses and corrective treatments. We are proud to be an eyewear industry leader in social responsibility.
T H E STO RY O F MO D O | 7
PAPER–THIN ULTRA Defined by slim silhouettes and innovative yet simple constructions, this minimalistic collection of ultra-thin frames combines design and function for beautiful results. Pushing the limits of innovation and comfort, these are some of the lightest optical frames in the world.
SH A PES
CO LO RS
4 416
CRYSIL
NACRY
4 420
GRYBGE
BLKNY
S N AV Y
CPPNK
4 42 1
MAMB
LBLU
T RT ROS
R R ED
4 42 2
TRTGR
NACRY
BU RG
G R EY
4 42 3
CRYGR
BLU E
T RTG U N
GUN
409 0
LBLU
RRE D
T T RG
PINK
PA P ER-T H I N U LT R A | 09
4 4 22 TRTGR
4 4 23 BLU E / 4 42 2 N ACRY PA P ER-T H I N U LT R A | 1 1
4 4 22 N AC RY PA P ER-T H I N U LT R A | 1 3
4 4 22 BURG / 4 4 22 T RTGR / 4 4 22 GR EY / 4 4 22 N AC RY
PA P ER-T H I N U LT R A | 1 5
PAPER–THIN ACETATE A sophisticated balance of flair and form distinguishes this sleek collection of lightweight frames. Paper-Thin yet ultraresilient, the collection combines the comfort and lightness of titanium with an acetate rim to create exciting textures and vibrant hues.
SH A PES
COLO RS
4 515
BU RG
TO RT
4 520
BLK
FRST
P KG D
R ED G D
4 52 3
FOTRT
CRYNA
G R EY
BRTRT
PA P ER-T H I N AC ETAT E | 1 7
18
4 520 FRST / 4 520 P KGD / 4 520 BLK
TO SIMPLIFY IS TO ASPIRE TO PERFECTION.
PA P ER-T H I N AC ETAT E | 19
4 523 C RYN A
20
4 519 C RY PA P ER-T H I N AC ETATE | 2 1
22
R 1000 + TITANIUM Employing memory plastic and utilizing the latest in optical technology, these super-light and super-flexible frames are designed with technical precision and bound together by our innovative screwless hinge, which requires no tightening. Light, durable and adaptable, frames return to their original shape, resulting in an unforgettable technical and aesthetic balance.
SH A PES
CO LO RS
70 13
TE AL
GRE Y
70 18
BLK
GRE Y
TE AL
BTRT
70 19
VIOL
NAVY
P NKTT
WINE
R 1 000 + T I TA N I U M | 2 3
70 19 NAVY
24
70 19 V IO L R 1000 + T I TA N I U M | 2 5
EVERLASTING INNOVATION, TIMELESS AESTHETICS.
26
70 1 6 INK
METAL CORE ACETATE Unparalleled lightness through inner strength: this collection is defined by enduring shapes and a laser-cut stainless steel core surrounded by colorful acetate. Style, color, and texture possibilities merge in one of the thinnest acetate collections available.
SH A PES
COLORS
662 2
NU D
BRWBL
BLU
R ED BL
META L C O R E AC ETAT E | 2 9
HIDDEN STRENGTH IS WHAT FORMS YOU.
6622 NUD META L C O R E AC ETAT E | 31
BLOCK TITANIUM Defined by timeless and minimalist designs, this collection combines clean lines with a polished dual coloring technique for a bold appearance. Manufactured from a mono-block titanium material without soldering points, these frames offer an elegant lightweight presence.
SH A PES
COLORS
42 3 0
D OLV
STBLU
GR EY
BL KGY
42 3 2
BRWN
MBLK
P UR
GRE
BLO C K T I TA N I U M | 33
4 23 2 GR E / 4 23 2 P UR
4 23 2 P UR / 4 23 2 GR E 4 226 C BLU / 4 226 BURG / 4 226 GR EY
A PERFECT UNION HIDES A DUALITY.
EU ONLY
BLO C K T I TA N I U M | 3 5
SUPER–THIN ACETATE Recognized for a unique hinge that allows for metalon-metal mechanics and high-precision movements, this collection combines timeless designs with super thin proportions, resulting in a harmonious composition of form, function and classic design.
36
S HA PES
COLO RS
6 5 27
BLU CR
GRYCR
SU P ER-T H I N AC ETAT E | 37
THE BALANCE OF THE SUBTLE DETAILS DEFINES THE HARMONY OF DESIGN.
6 527 B LU C R 38
SU P ER-T H I N AC ETAT E | 3 9
SUN The MODO sun collection uses high-quality materials and the latest production techniques to offer you minimalistic designs and unmistakable lightness. Extraordinary comfort, thin and nearly weightless – all styles have a modern approach to form, function and protection. All MODO sunglasses are fitted with HCD (High Chromatic Definition) lenses, a unique combination of polarization and anti-reflective coating that offers unsurpassed color clarity and maximum glare reduction, as well as 100 % UVA and UVB protection.
SU N | 41
PAPER–THIN ULTRA SUN Slim silhouettes, innovative screwless hinges and simple constructions combine in these ultra-thin frames that push the limits of innovation, function and comfort in some of the lightest sunglasses available.
42
SH A PES
COLO RS
69 0
MBLK
GTORT
GSIL
BLU E
69 0 GS I L
SU N | 4 3
44
69 0 B LU E / 69 0 GS I L / 69 0 M B L K / 69 0 GTO RT
SU N | 4 5
46
69 0 B LU E / 69 0 GS I L
SU N | 47
PAPER–THIN ACETATE SUN The perfect balance of style and purpose in lightweight frames. Paper-Thin yet ultra-resilient, this collection combines the comfort and lightness of titanium with an acetate rim, resulting in a modern and striking aesthetic.
48
S H A PES
CO LO RS
4 55
LBTRT
BLSTT
OLV
BL K
4 61
GYGD
NU GD
GY TRT
BRTRT
4 62
BLGD
P KGD
GY TRT
BW TRT
4 6 1 GYG D / 4 6 1 N U G D / 4 6 1 B RT RT
SU N | 4 9
50
4 6 1 GYG D / 4 6 1 N U G D
SU N | 51
4 6 2 B LG D / 4 6 2 P KG D
THERE CAN BE NO DARKNESS WITHOUT LIGHT.
FIRST A PALE SLIVER OF LIGHT AWAKENS YOUR MEMORY CHASING THE SHADOWS AWAY TURN YOUR FACE TO THE SKY, CAN YOU FEEL IT? SUCH SIMPLE PLEASURE . FOLLOW ITS PATH, BASK IN ITS GLOW. LET ITS WARMTH SPREAD THROUGH YOU. HOLD ON TO THIS FEELING. NEVER LET IT GO.
54
CUSTOMER SERV ICE NORTH AMERI CA T +1 800 223 7610 F +1 800 557 6636 E customerservice@modo.com Press contact: Rosie Mueller E rosie.mueller@modo.com
CUSTO ME R SERVI C E IN T E R N AT I O N A L T +39 02 4399 8986 F +39 02 4398 3908 E europe@modo.com Press contact: Eddi Furlanetto E efurlanetto@modo.com
modo.com
MIMAGEBKESS19