Elegance Magazine 1st Edition

ELE ANCE Price D150, £2.99, €3.99, $5.00

Issue -01

Celebrating the Gambia - Live!

MAGAZINE

Ndey Awa Khan

Gambia’s Business Woman of The Year

A day with Hatib Janneh Fatima Jabbie in Nollywood

My Culture My Identity

22nd July Celebrations Top American Artist Chaz Guest embraces Gambia as home

Indulge yourself in perfect harmony A pleasant coolness, tranquility and calmness welcomes you in the spacious lobby, the slight scent of incense breezes through the air and up towards an impressive dome in the centre of the lobby.

This luxury hideaway skillfully combines African, Colonial and minimalist with Moorish flair.

Moorish elements such as domes, arches, courtyards and palm trees harmonise perfectly with the select simple style and elegant furnishing of the resort.

Everywhere there are wonderful views through the Moorish arches and domes like framed pictures to the deep blue sea.

One Bamboo Drive • Kombo Coastal Highway Bijilo • The Gambia Tel: +220 4466 500 • Fax: +220 4466 900 Email: info@cocoocean.com

www.cocoocean.com

FACE BOOK

Pg 03| Alahadji Souleye Sarr

Pg 25| Face Book Hot Profile Pictures

Pg 04| Matthew John

Pg 37| Face Book Hair & Make-Up

Pg 06| Chaz Guest

Pg 47| Face Book News

Pg 10| Ndey Awa Khan

Pg 61| Face Book Feed Back

Pg 28| Ooops Pg 33| Marriage Story Illustration

EVENTS

Pg 54| Fatou Kineh Jeng

Pg 38| 22nd July Celebrations Pg 40| 4th July 2010

ELEGANCE CHOICE

Pg 51| Birmingham Tandabirr

Pg 13| Elegance Couple: Mr & Mrs Taal

Pg 56| G ambia’s Cultural Weekend in Norway

Pg 16| Elegance Career Woman

Pg 57| UK’s Top Model Of Colour

Pg 18| Elegance Business Man

CONTENTS

FEATURE ARTICLES

HEALTH & FOOD Pg 43| Bon Appetite: Chep by Jen

CELEBRATING THE GAMBIAN CULTURE

Pg 48| T he Science & History of Shea Butter

Pg 20| My Culture My Identity

Pg 65| 1 0 Commandments of Good Nutrition

Pg 22| My Gambian Experience

BACK PAGES

Pg 24| Gambian Music: Jaliba Kuyateh

Pg 44| W hat Every Woman Should Know

Pg 52| Lady Chilel Jawara adds her perspective of our generations take on Culture

Pg 58| Agony Aunt Pg 60| Horroscope

ELEGANCE BREAKING NEWS Pg 14| Chatting with Njok Malick

Pg 62| Jongoma Pg 64| Majaga Shares Her Experience

Pg 17| “Yes We Can Read” Pg 42| Ideal Partner Pg 28| Fatima Jabbie in Nollywood

ELEGANCE FASHION Pg 34| A la mode avec Apane

ELE ANCE Pg 46| African Trends

CEO & Publisher Chilel Sarr elegancemag@live.co.uk

Publisher’s Letter

Editor Harr Freeya Njai Harrnjai@gmail.com Contrubutors Eric Orji Fatou Dibba Adama Sarr Majaga Kumba Daffeh Apane Ndiaye Black Diamond Yama Barry Ida Cham Nenneh Khan Magie Joof Oumie Saine Aja Khadijah Tambajang Fatou Coker Singhateh Photographers Dood Lette Pa Thomas Tapha photos Advertising: Chilel Sarr elegancemag@live.co.uk Harr Freeya Njai Harrnjai@gmail.com Operations Director Fra barber Designer: Phil Cunningham Published by: Elegance Group Visit us online at: www.elegance.gm Email 1: elegancemag@live.co.uk Email 2: harrnjai@gmail.com

Outlets Gambia All Elton Petrol Stations, Harry’s Supermarket, Galp Petrol Station, Timbooktoo Bookshop, Sirra’s Salon, Creation de Wooden, Bakery Yaharr Catering Services (BYCS), Tresor; The Closet & Beyond

Sweden Alpha Mobil Odeng. 48 113 51 Stockholm, Tel: +4684110067

London FSJ Salon 267 High Street South, East Ham London E6 3PG Tel:+442084712255

Germany Ndey Oley Dumbuya Bremen, Tel: +494215229404

Fatou Touray Njie Tel:+447805452420 Birmingham Pa Goreh Mbye Tel:+44798413944 Manchester Rakie Adams Tel:+447879252462

Omorty Thompson Tel:+46762266822 Norway Ida sarr Tel:+4746396642

United States of America Mo Jargue Tel: +16784633554 Soma Njai Tel: +19137102356 East Africa Harr Njai Tel: +255682743811

I am deeply honoured to be writing this Publisher’s Letter for our very 1st hard copy. I have long aspired to launch a magazine but it has required a lot more than I anticipated and, I wouldn’t change the experience for the world! Not one iota. It was well worth every disappointment and every triumph, Alhamdulilah.

After months of research, consultations and hard work, here we are! The first edition of the Elegance, the long awaited magazine is out! Let’s get started. This is our own magazine, addressing our issues, through our perspective. The Gambia has a lot of talents and this is now our time to shake off the dust and come out. We have all what it takes to make a difference in this great nation and even beyond the borders. From brains to beauty, we have it all. In this issue we wanted to dwell in the beautiful things that we have and those we’ve taken for granted; for example our culture. In our article; My Culture My Identity, we aim to make our readers questions on how much of their culture they know. This is in the hope that we pass on our rich culture and we are not diluting our culture and passing on piece meals to our children. I am not even sure I know all my cultural values, but I know I love it and I have taken the brave step in questioning myself. In addition, we have had the fantastic opportunity to meet amazing people in this maiden issue; our own people! And they are worth emulating. I thank you from the bottom of my heart for agreeing to be part of our publication. Among the reads is an article dear to my heart, this is a daughter’s will to remember her father; Papa my only wish is that you were here today to witness this. May you rest in perfect peace. To my dear readers, I do hope that you have an enjoyable read; once again I express my gratitude to you.

This is an unconventional magazine, so we do things our own way; please read our Editor’s Lesson Learn Column on Page 64, this is meant to highlight her experience from each issue and make every reader digest what she has read.

I thank Allah for making us live to see today, I will also take this opportunity to give thanks to my mum for all she has done for me. You take my weakness and then make me strong. Here comes my favourite quote: “ Mama you gave life to me, you turned a baby into a lady, turned a young one into a woman”. I will love you till forever comes. My family, my lovely sisters and my friends; thank you all for your endless support ……………. “Aferr bee yen la”

Chilel Sarr CEO & Publisher Elegance Media group

A Daughter’s Will to Remember Her Beloved Father:

Alahadji Souleye Sarr Penda Chorro Written by Chilel Sarr & Neneh Khan.

Edited by Majaga.

Dear Papa, When a man has done his job right as a husband and father, his children want to remember him forever. Papa I remember snuggling up next to you whiles you told me fairytales; about handsome princes and beautiful princesses, and of course I was always the beautiful princess.

I remember you telling me the stories of my great grandparents who were great Africans. I remember you emphasizing in me the social responsibilities of coming from a big family and rendering service to my society. It was you who made sure I went to school and get myself educated, yet you made sure that I had the time to play. It was you I sneaked out with to go to the ‘boutiki narr’ and but have all the sweets I ever wanted. I miss you.

People tell me you were a prestigious man but I remember the loving father …… my hero. People tell me you were resilient, influential and courageous …… well like father like daughter. People tell me you were a man of trust, believe and lived your life giving all the support you possibly could to everyone around ….. my rock. People tell me you were a template husband who showered my mother with unconditional love …..my ideal husband. People tell me, they miss you …..Papa so do I. When you left us, I was very young, but I never felt a void in my life because my mother, your wife; the beautiful Aji Sira Nyangko Njie-Sarr took over the reins, held our family together, raised us up, she still holds your torch, your light and your aura.

Today, as I am about to embark on realizing my dream (launching a magazine), I have to express my sincere gratitude to my mother; the living spirit of you. I thank you for leaving a legacy for me to emulate. I equally thank my mother for being a strong African woman. I thank my mother encore, for everything she has done for me, she makes sure that I do not derail from my dreams and aspirations because she wants me to always think of myself as the person you were and had been until the day you left us. Papa, I am not miserable or sad now because you are not here, I am honoured to be part of your legacy, your traces, your genes and your love of life.

What I am and who I’ve become today is a product of your love and hard work. They say I act like you, they say I dress like you, they say I am the female replica of you. Oh! how I wish you were sitting here right next to me and I could communicate with you and be able to constantly seek your guidance, pester you, be a baby around you.

I follow your legacy, your dreams, your footsteps; I thank you for being the person I am for carrying your name. Alhadji Souleye Sarr Penda Chorro, I am honoured to call you my FATHER. I might not know half of the things you have done or achieved but growing up and hearing all the good things makes me want to be in your shoes.

I am here; I know you are far but close. Until my next letter to you, I love you more than words would ever describe.

“Your Daughter” Chilel Sarr Elegance Magazine 3

Matthew John

Gambian born international

John T

o the ordinary the modelling industry is rather for the skinny framed less gorgeous ladies who would go any further length to drop what flesh that’s left to achieve the big goal of walking the main runway. But this is a total contrast in the case of a male model. Besides the height of between 5’ 11” and 6’ 2, the male model is expected to close in to 80kg weight, not with fat though. Although the modelling industry doesn’t want a body builder’s frame, they do want a fit and healthy appearance. Gambian born model Matthew John has all the qualities and he is in high demand. Elegance magazine caught up with the Ireland-based top model and had a relaxed chat.

Yes, it has not been easy as a black African male doing modelling in Ireland, especially with the fact that there are few blacks in Ireland.

But that’s also an advantage as they wanted something different. I must say over the years it has been going very well for me. I have done so many runways, adverts and promotions.

EM: How did you get into a profession as glamorous as modelling? What inspired you and how did the grooming come?

EM: Tell me your experiences, the big designers you’ve modelled for, the top events you’ve been part of, and the products you’ve promoted. I mean, what has it been like working in different areas of this profession?

I started modelling in 1996. It all began when I accompanied a friend of mine to the agency and the agent saw me and asked if I would take a photograph so they can see how I look.

The photo came out good and they asked if I would like to join the agency.

I accepted that same week and so got my first job as a model. Really, I have never thought of modelling. Whilst growing up I was always interested in boxing and athletics.

EM: Obviously the journey hasn’t been easy, as a Gambian, what qualities do you think helped you to get into the mainstream?

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Ma

EM: Besides looking good, what are the very basic qualities the profession demands from a male model?

Modelling is not just all about looks, it is as well about your personality; being a people’s person. For these qualities clients love booking me for jobs because they know I will get the job done with no complications.

model I have done lots of promotions all over Ireland, UK and USA. I have done high profile modelling such as exclusive runways with Tyra Banks and Jodie Kidd in Dublin. I have also featured in adverts and promotions for Calvin Klein, O2 Phone Company and Southern Comfort drink. I have as well featured in couple of movies, hundreds of runways all over the country, Shape Yogurt advert, various TV and radio adverts, and was the face of Guinness for there merchandise for over 6 years. I’ve been in advert slots in various magazines for Conrad Hotel Dublin and USA. I could go on and on but don’t want to bore you, I have been doing this for almost 15 years so you can imagine.

I came to Ireland in 1992, when I was really in my tender age. I continued my school in Dublin from 5th year through to the 6th year and moved on to secondary school and then to college where I studied sales and marketing.

Through my school I was involved in boxing and athletics. And then as I said earlier I got into modelling accidentally. I’ve raised a family in Ireland. I have 3 children. I had my first child when I was about 19; at the stage I already made Ireland my home. I could not leave Ireland to go to London or Milan or Paris. I had everything going well for me and I was already established in Dublin; everything was going smoothly for me and I have a good number of close friends.

Also, I was always working so I didn’t see any need for me to move. Most importantly, I couldn’t think of leaving my children behind, they are my everything. I want to stay and watch them grow.

atthew Jo EM: How was it like the first time you were billed for a professional modelling task?

Well the first time I was a bit nervous and shy but it was fun too. I remember working with girls I have seen on news papers and adverts and was very excited to work with them. I remember approaching them and introducing myself with a smile on my face. I was like, wow!

EM: You’ve worked in America, what was the experience like?

Working in USA was a good experience. I made lot of contacts within the industry. What can I say; it was an experience of a life time.

EM: The general view is that modelling is a lucrative profession and you are perceived as a celebrity, what do you think?

Yes that’s true. I think it’s nice when people get to recognise you and appreciate you where ever you go. You get exclusive invitations to various launching of products, opening of new shops, free entrance to night clubs. I’ve always received VIP treatments and I love it.

EM: Coming from African background one would think you’d rather live in London, Milan or New York where modelling lives large, how come you are based in Ireland?

EM: What would you call your best period in the profession and the worst?

I can honestly say I’ve never had bad periods in my modelling career. It’s been very good and I think most importantly I enjoy doing it. The fact remains that when you just want to have fun and enjoy the moment you’d never have bad times. Overall I’ll just say I am having fun.

EM: There are not much Gambian models around the world who have attained your height in the industry, how would you encourage young Gambians, male and female, to give the career a shot?

It’s always good to have a second career. I am qualified in sales and marketing and when I stop doing the modelling job I can always fall back to that. So I’ll advice that they try as much to complete their studies or, in which ever way, to have a back up career.

Modelling does not last forever, always have a back up plan.

Elegance Magazine 5

American artist Chaz Guest talks on his visit to Gambia

By Eric Orji

C

haz Guest is an American artist of profound inventiveness, ingenuity and inspiration.

Blessed with a gift for not only realizing his richly textured visions but also tapping into the vibrant essence of those visions, Chaz Guest leaves those who encounter his works emotionally moved in powerfully personal ways. Recently, as an African-American, Chaz Guest hungered to visit his roots and to feel the spiritual wealth and nature of art of mother Africa. That yearn was fulfilled when President Yahya Jammeh extended an invitation to Chaz for Gambia’s 45th independence anniversary. Chaz, visiting Africa for the first time, was overwhelmed with the richness of African nature and how inspired they could be in the creative art world. Elegance magazine caught up with the award-winning artist and had an exclusive chat.

EM: Gambia was the first African country you visited, why Gambia?

Well, The Gambia was not my choice, it was the universe and an insightful President that made that happen. I am

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overjoyed that it happened that way. I’ve been longing to make this sojourn.

EM: You’ve longed to visit Africa, are there some inspirations you’d want to draw from the continent and use in your art?

Yes, indeed. Africa and Africans have served as inspiration for centuries. Nothing has changed there. As a painter and sculptor, I’m just as influenced as Picasso and other painters and sculptors were decades ago. The colours, shapes, smells, mystical elements all play a part in the endless well of information for me.

EM: You had a presidential reception, tell me about that.

President Yahya Jammeh welcomed me in such a way that I and my loved ones will never ever forget. He has allowed me to see my origin. He has given me the opportunity to rise higher to meet myself there. Get it. It felt as though I was coming home, truly. I will forever thank him for that.

EM: You did a portrait of His Excellency, President Yahya Jammeh, what inspired you to present such an honour?

When I received the ticket to come to the Gambia, I just said that I did not want to come there empty handed. So I read about him, watched YouTube, and really learned as much as I could about him. Then I felt that I wanted to present him with my talent. I feel that it brought us closer.

I respect the way that President Jammeh speaks his mind and pulls no punches. He prays, he farms and he has a great and lovely smile. At the same time he can break your nose. As a fighter myself, I can see that. He is truly a leader and a man’s man. Our president is the same; high intelligence.

EM: Now that you have met and had audience with the President of The Gambia, how would you describe his personae, his qualities and his positive pursuit in seeing a better Gambia?

When I came to The Gambia the first time, for the 45th independence anniversary, I was clueless as to what was in front of me. I was all the time surprised by the beauty and kindness of the people. I was a bit familiar with His Excellency’s spirit, because I need to be around big spirits myself all the time.

So our first meeting was a kindred one, (very familiar). On the second trip, I was really ready to make my mark in helping in anyway that was in my realm of accomplishing. I feel like I’m born again, it’s all new and I love it.

EM: You discussed with the President on how to help Gambian aspiring artists, what plans do you have on that?

His Excellency loves the Gambia. It is wonderful to see the country growing. Soon it will be one of the most desirable places to go. It takes an individual like His Excellency to pull this off. And he is doing an amazing job.

Just getting materials to the Gambia and finding a way to exhibit their works in America.

I’ll talk to Galleries here to explore those possibilities. Maybe I’ll create my own gallery for that purpose. Also, I want to explore by starting a children’s Art school in the Gambia.

EM: Your first visit was during the 45th independence anniversary and then you were invited for the President’s birthday celebration in May, how would you compare the two visits?

EM: You also discussed renaming James Island, what do you like about the island, and what other historic places in The Gambia would you like to be involved with?

I’ve not thought of other places to rename. It was just that when I went to this Island you call James Island I thought the name didn’t fit at all. I went into one small room where they (the Europeans) kept the strongest Africans to break them. When I was standing in this room, I asked if I could be alone. At that time I cried and was overcome with sadness, anger, as if all of my demons came out to greet me. At the end I felt angelic and invincible. I could say and do anything at that point. I came out of that room and declared that this is no longer “Fort James Island” it is now “Kunta Kinteh Island” and the man who was buried there should be dug up (exhumed), and be taken back to Portugal.

This Island belongs only to the Gambians. I

Chaz Guest

EM: President Jammeh is the second leader in the world, beside Obama, that you have done such a portrait for, what would you say were the exclusive qualities you saw in him before you met him?

Elegance Magazine 7

Chaz Guest

pray that my sculpture of Kunta Kinteh will stand there forever.

EM: As you have seen, Gambia is a land abundant in nature. As an artist that goes beyond the ordinary, how much inspiration do you think visiting Gambia will be to you?

It will take me a lifetime to take it all in. The level of music and mystical things that I’ve witnessed is overwhelming. I’m set into this for a lifetime.

EM: How would you describe your entire experience of The Gambia?

Great! Amazing! Life altering!

EM: After your Gambia experience, which other African country would you like to visit next?

Somewhere deep in. Perhaps Swaziland. I’d like to see some art galleries in South Africa as well.

EM: How did you come into the art world?

I came into the Art world by deciding what I wanted to do at age ninety (90) plus. And I said that if I learned to paint, I could only get better, mature like a fine bottle of wine.

I thought that painting would be a great way to express myself and make paintings that reflected our history and our expressions as the colourful people of the planet.

EM: You were raised by your mum in Philadelphia, there are lots of memories. Are there any links of your career with the bond you had with your mother or how and where you were raised?

In any creative process one always includes one’s experience. My mother marches through life like a Mac truck. I have some of that. EM: You are a globally successful artist, how would you describe your success in the career? A blessed one, very fortunate that I can wake up each day and think of colours and lines. I raised my sons with paintings; that’s awesome.

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EM: What haven’t you achieved in the career and how do you want to work towards this?

I would like a millionaire, billionaire art collector to include some of my works into his or her collection and then donate the works to National Museums around the world.

I believe that my works are worthy of major art collections. So I will keep painting and travelling, and when the universe is ready, it will happen. No doubt.

EM: Is there any other profession you would have preferred?

Not at all. I am so happy in this profession.

EM: How would you advice an artist in the beginning stage?

Trust yourself and your talent. Be full of faith, passion and imagination.

Listen to nature.

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Ndey Awa Khan Ceesay Gambia’s Business Woman of The Year

A

s the reigning Gambia Business Woman of the Year, Mrs. Ndey Awa Khan Ceesay is a portrait that directs Gambian business women on how to paint their venture path as good as to achieve an emulative success. The achiever who puts extra oomph in coordinating and managing numerous fashion business arms has earned herself a documented accolade in reaching the desired goal in every aspect of her diverse ventures. Elegance magazine’s team thought a woman of this clout would suit the front cover of a parked maiden edition and so sort to enter her busy schedule for an exclusive interview.

EM: Tell us, in your own words, who Ndey Awa Khan Ceesay is; your background, upbringing and education.

I did my primary and secondary education in the Gambia, I then I proceeded to the Watkins Institute, Nashville, Tennessee, USA, where I did my higher education. After completing my education I decided to establish my own business which is Ndey Awa Enterprise in 1989. I started the business with a small amount of money. After several years of operation I decided to start ordering my own container instead of buying from others. I started importing different types of textile and fashion. After a thorough consideration and planning I decided to set up a tailoring workshop by the name Ndey Awa’s design.

Instead of importing I now began to export our fashion to Europe, USA and some West African countries. My designs are very popular both locally and internationally. I am also involved in social services. I was awarded a medal for outstanding RGM in 2002. I was a member of the Gambia chamber of commerce for 3 years and I am currently a member of the American Chamber of Commerce in The Gambia.

10 Elegance Magazine

EM: What brought you into fashion?

I have always had love and passion for fashion.

I like creating designs.

EM: How would you describe Senegambian fashion, and do you think there’s a contrast in style between Gambian and Senegalese fashion?

Well I think there is not much difference between Senegalese fashion and Gambian fashion; they are both centred on the same thing which is the Senegambian culture. The two countries share several similarities: the languages, food and the tradition are all the same.

EM: Winning the business woman of the year award is a great achievement, how would you describe the journey and hard work you put into achieving this?

I was glad to be nominated and honoured to win. It is definitely a big achievement for me, my staff and the business women of the Gambia. Receiving the award is a big responsibility; I have to work harder to live up to the award. I am hoping that the award will open more opportunities for me and build more factories which will create employment for the Gambian youth.

EM: How would you rate yourself in the Senegambian fashion industry?

As fashion designers it is our responsibility to create and recreate designs that are pleasing to our clients. As far as rating my designs, I will let my customers decide. Previously people used to travel all the way to Senegal to sew their clothing but now Gambian fashion have evolved so much that it is no longer necessary to travel to Senegal.

EM: Tell us about other businesses you are involved in?

In addition to the fashion business, I am also involved in the timber and furniture industry.

Arfi wood has been operating for a couple of years now. My son is in charge of the daily operations. We are currently employing and training young Gambians. The timber and furniture business has been a male dominating industry but I am saying, whatever a man can do, a woman can do it even better. This is not to say that there are no constraints, but with hard work, dedication and perseverance, opportunities are endless. As a business we have expanded, which was instrumental in securing several major contracts with key co-operations in the Gambia such as hotels and offices.

EM: The Young Jollof Design Association recently held a fashion show. You were, to some extent, involved in the event, what was your role?

The young designers association approached me for a blessing as the president of the Gambia Fashion Designers Association. I was invited to attend the fashion show but unfortunately I could not attend due to circumstances beyond my control. As an association it is our goal and responsibility to encourage and nurture young talents in the Gambia. With that in mind we are encouraging young designers to come under one umbrella.

EM: As the reigning business woman of the year, how would you use this title in empowering other women in business?

This award is dedicated to all the Gambian women. I am encouraging and assuring them that everything is possible if you put your heart into it. I am urging women to collaborate and mentor each other. The young girls with potentials also need to be motivated.

EM: As the president of the Gambia Fashion Designers Association what are the responsibilities bestowed on you?

It is a big responsibility and team work. All the members of the association share ideas and contribute towards the advancement of the association. I am encouraging young people to come on board and bring new ideas.

EM: How would you define the Gambia Fashion Designers Association, and how much influence do you have in Gambia’s fashion industry?

The Gambia Fashion Designers Association comprises of top designers in the country.

The association is well recognised by the Gambian people and the government. We have made several achievements over the years, we organise fashion shows to exhibit our designs.

We are calling on young designers to come on board and be active members, contribute ideas. I think this will help place Gambian fashion on the international map.

Elegance Magazine 11

EM: Some characteristics made you exceptional in business, what are the business skills that stand you out?

I think that being in business for the past 25 years has given me the experience needed to succeed in business. I must say it was quite a ride but with honesty, hard work and determination success is attainable. I would like to thank Allah, the Almighty for making everything possible. I pray that Allah will continue to protect and guide us in the straight path.

Most definitely, this is not to say that there are no challenges but as women we always find ways to excel and create opportunities to meet our needs. I guess this is what being a woman is all about.

EM: What do you think the common Gambian business woman lacks?

Lack of funds to start new businesses or lack of support to expand existing businesses.

EM: Are there any new things your association is doing to help?

There are many plans, the association is training young girls that are interested in fashion and designing in our various workshops. We have been working with Muslim aid; they are financing the training programme. We are working on organising fashion weeks, fashion shows, trade exhibitions that can be featured in magazines and televisions all over the world.

EM: How would you advice someone getting into business for the first time?

First and foremost, passion is the key to success. We must always love and be excited about what we do. It is always advisable to do a thorough research before investing capital into any business venture. It is also wise to start small, and then expand.

EM: How would you describe the Gambian women’s input in building a better nation?

Comparing women today and women 16 years ago, there have been a lot of improvements in the status of women in The Gambia, thanks to the President, His Excellency Sheikh Professor Dr Alhaji Yahya AJJ Jammeh. There are already a lot of women input in building a better nation. The pace is set by our Vice President, Her Excellency Aja Dr Isatou Njie Saidy. There are women in politics, banking, food processing, the hotel industry and all other Gambian sectors. I am privileged to be a Gambian woman.

EM: Do you think the Gambian women are as much empowered to use their potentials to achieve their dreams?

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EM: What would you like to tell readers about Elegance magazine in regards to having you as the cover story?

From talking to the staff of Elegance Magazine during my interview, I am impressed by their professionalism and their attention to details. I am amazed that a young Gambian is embarking on this challenging ambition to start a magazine. This is a huge responsibility.

I am urging every Gambian to support the magazine. We can use it to promote and encourage Gambian women.

Elegance Couple

Almami Taal AND Cany Jobe Taal

Chatting with

Njok Malik

N

jok Malik is a spectacular name, not only in the SeneGambian-UK promotion circuit but also in the AfroUK community. Through various events and continuous consolidation, Njok, with his Yaram Arts outfit, has set a pace that many will struggle to chase. His annual London Gambian Cultural Week (hosted for the first time this summer) is seeking to become Africa’s most cultured event in the UK. The top notch impresario had a chat recently with Elegance Magazine.

EM: You’ve got line of events through the year, but this last one (Gambian Cultural Week) was spectacular, talk us through it? *Well, the UK Gambian/Senegambian Cultural scene was becoming a bit stagnant and predictable, as the routine set of mainly ‘Mbalax’ artists performed year in year out. Show turn-outs were dwindling and thus fresh thinking was imperative. So Yaram thought of introducing a Cultural Week, whereby different art forms and sporting events will be featured, and by extension, addressing a wider spectrum of interests and needs. We concentrated on culture in its traditional sense, and aimed at showcasing authentic Manding, Krio, Fulani and Wolof ‘ADDA’. The ‘Kankurang’ and ‘Nyama Kala’ bits fell through in the end but still we managed to pull the ‘Huntin-devil’ (Krio) and Zimba (Wolof).

The outcome was magnificent. The community responded positively and in huge numbers (old and young), so together we have set a new landmark in our cultural calendar. An added beauty is that we shared this rich culture with the general British Public by putting these masquerades in the Hackney One Carnival. In the street parade, many revellers and even Police Officers were awed by our

14 Elegance Magazine

acts and most expressed delight as they had never experienced anything like it. So Yaram can humbly claim to be the first to put authentic Wolof and Krio Culture in the streets of London (Laugh). Mind you, we will endeavour to move this forward such that it becomes our collective legacy for generation to come. Let me also take the opportunity to pay homage to Mr Brian Jeng, who led a Gambian Organisation many years back and they had set earlier standards by putting out a Gambian Cultural Day for three consecutive years.

EM: How would you tell a stranger about your production outfit, Yaram Arts? *I think Yaram had been around long enough and needs no introduction to the Gambian/ SeneGambian community. What is interesting is that we are encroaching onto other African and Caribbean cultures, which had always been part of our strategic aims. So far this year, Yaram has been involved in bringing artists from Jamaica, Zimbabwe, Ivory Coast, Tanzania, Kenya and Burundi; yet we hope to widen that net. In any case, one can always access us on www.yaram.org or follow us on face book.

EM: When was the outfit established and how would you measure the company’s success so far? *We started in earnest in 1999, when we got registered. We are pleased with how things had progressed but until we place Yaram among the uppermost African-Caribbean Cultural outfits in UK, we would rather not dilate on success.

EM: What would you tell us about the Gambian promotion industry in the UK? *It is overcrowded and at times full of bickering. But again one should always try to be positive and see

how to improve things. A good way to go is for all event organisers to spread their programmes so that major events do not clash. The community should also become more discerning, embrace quality and never encourage camps or divisions. This is a small community where almost everyone knows each other, so to help end some unnecessary endless feuds, players should be forced to compete fairly.

In the longer run, anyone, who cannot deliver to standards, will either quietly quit or be left in abyss.

EM: How would you rate the collective efforts of the Gambian promoters in the UK in showcasing Gambia’s entertainment culture? Also what will it take for Gambian promoters both in the Diaspora and back home to completely switch from Senegalese artists to Gambian acts? *SeneGambian culture and heritage is one and same. Although Senegalese nationals dominate the market heavily at this point in time, it is foolhardy to think one set of people claim greater ownership over it. In any case, to redress the current imbalance takes more that just private promoters bringing over Gambian acts, whom at this moment in time don’t quite have the same appeal and following, to Europe or USA. I think it takes national institutions with the right infrastructure, funding and a clear agenda to uplift Gambian artists. It is disheartening to see many parastatals in Gambia paying huge amounts of money to already established artists which could have been better utilised in nurturing local raw talents. Nonetheless, private promoters, despite their restricted budgets and immediate goal to realise a potential gain, should still balance out a role by engaging both countries’ artists in all big events thus creating more representative SeneGambian Soirees.

EM: You are also involved in Sports, tell us about that. *Am a Sports enthusiast, football in particular. Over a decade now, with assistance from same-minded friends like Kabba Belle, Xavier, Edi and lately Pa Mamady and Sheriff Jammeh, we have been sponsoring and running a local community football team. In the past, we’ve registered and participated in some FA organised leagues in London, over the course of the football season. But lately, especially when our coach (Kabba) started to become big

headed (laugh), we had wind down a bit and only operate over the summer period. The team had help in the development of many youngsters and even OJ Koroma who got signed by Portsmouth had passed through us. One other potentially great player we also developed was Ous Ogu, unfortunately he had to join his family in the States.

Though if not for some minor work permit issues, Southampton FC were ready to get him under their wings. You never know though, we may just find the energy to revamp everything and go back to amateur league status and full time operations.

EM: Gambian youth and contemporary music scene seem to have slumped after a couple of years in a fairly blooming stage, what do you think could be done to get it going in a more profitable way? *I am not sure whether it could ever be profitable, but at least to make it sustainable, a holistic approach is required. There must be a major philanthropy and a long term plan, plus the emphasis should be the relevance of arts and culture in the society. The recent past success of rap music was always going to be a passing phenomenon. People need to be nurtured to become proper artists, learn how to play instruments, vocal techniques, dance skills and other art forms’ rudiments. **Before going, let me thank Elegance Magazine for this interview. We welcome you in this Showbiz terrain and encourage you to be steadfast in your challenge.

Try your utmost to be consistent with your periodic issues, accept competition from sister magazines and try not to indulge in petty personal squabbling.

I also thank the whole Yaram Team, who allowed me to speak on their behalf.

Elegance Magazine 15

Amie Njai-Danso Bakery Yaharr Catering Services (BYCS) - Catering to a Taste Of a New Generation

is Elegance Magazine Careeer Woman Written by Majaga

refreshment. We have also seen in recent years an increase in the use of buffets during wedding functions and the like. This does not take away anything from its taste and quality. I think it is important for people to realize that food has to be attractive to

A lady of character, beauty and charm deserves to be congratulated for building her own brand name …. Bakery Yaharr Services (BYCS). Mrs. Amie Njai-Danso chose her career at an early age and stuck to it and today she has showed the benefits of hard work, perseverance and most importantly she threw the age old stereotypes of Gambian catering out of the window.

We visited Mrs. Danso at her

the eye in the first instance in order to serve its purpose.

Question: Here is what everyone wants to know: Could you take us back to when and where you started?

Answer: I have a genuine passion for Cooking. (Pause)- This question gets me emotional, because I remember very early on, in the early 80’s, my father the late Alagie Freeya Njai (God rest his soul) bought me my first gas cooker. It was a 6 burner cooker which at the time I cherished more that life itself. This came as a result of my love for cooking in general. My home was my practice centre and after each cookery lesson at school, I would come home and practice it for dinner and this made my father

home in Brusubi for a one-to one with Elegance.

very proud. He would encourage me by giving me D400 ‘depass’

Question:

I would spend half on the dinner and the rest use to buy my

Madame Njai-Danso thank you for welcoming us in your beautiful home and as expected you look fabulous. May we begin our interview with the obvious …..You may not have realized this but you have put a stamp on ceremonial catering in this country and we can even dare say that you are modernizing and taking catering to another level ….. What is your take on that?

Answer: Bismillahi Rahmani Rahim. I would first of all use this opportunity to congratulate the beautiful Lady Chilel for her vision, her hard work and the well awaited launch of her magazine. I would like to assure Elegance that we will offer our full support for such a laudable cause. To answer your question, I would like to take you back 20 years ago when all ceremonies use to have a standard menu of greasy chicken / meat stew, with few leaves of salad, if you are lucky you get a slice / 2 of tomatoes, with long loaves of bread, served in a HUGE plate and a group of people hovering over it. This used to be the highlight of the evening! We have indeed come a long, long way from that. We have seen a transition wherein caterers like me have changed the presentation of food during ceremonies. It is now the norm to go to any type of function and be served with exceptional looking food, in a decent package, together with accompanying

16 Elegance Magazine

for me to cook just dinner (…..that was a lot of money then, ‘dew’, trinkets etc……… hahatai). He was definitely my main champion and I would say without his love, encouragement and support I will not be where I am today.

After finishing high school, I joined the then “Hotel School” for a year before travelling to the UK in 1986. There, I did a Diploma in Catering and Baking and also a subsequent Diploma in Tourism, Hotel and Catering Management. Upon my return to the Gambia in 1991, I worked for two institutions; Novotel and Sunwing Hotel. During this time, people started approaching me with small catering jobs which I used to do in my spare time. As time went on the demand grew and before long, I realized that the market for private catering actually existed. It was at this point that I made a hard and daring decision to venture on my own. I began at my old home in Kanifing, later I converted the boy’s quarters to a bigger kitchen and converted the garage into an office / reception area. I am still operating from Kanifing.

I have also expanded the business to include the contractual management of private canteens with the likes of MRC, Marina International School, Eco Bank …. Now, I opened my restaurant at my father’s compound and I proudly named it after my sister.

Continued on page 45

“Yes, WE can read” Reading Program Written by Majaga

We chit-Chat with Aji Kumba Daffeh, the charity woman and the impeccable taste behind Tresor

I woke up unknowing to me that; I will be having the most inspirational telephone conversation I have ever had on a Saturday morning. Kumba Daffeh the owner of Tresor: The Closet & Beyond wowed me in her thinking, spirituality and her deeds. I first heard of her charity work “Yes, WE can read” on facebook and I immediately found myself writing her several congratulation notes, I wasn’t shy with my compliments because we Gambians are raised with charity embedded in our DNA, but this is charity at close proximity …am talking about “deff lula warr” to your immediate family, neighbors and friends. So when I saw a young talented lady that is thinking outside our version of the “charity box” ………… I was amazed; from that day on she was my hero. We contacted Kumba via facebook and asked her if she could talk to us about her “Yes, WE can read” program and she immediately acknowledged our request and offered to make the long distance call to tell us all about it. The conversation on a gloomy Saturday morning went on for more than 1 hour and I couldn’t get enough.

Continued on page 26

The Closet and Beyond is a specialty retailer and wholesaler of lifestyle goods.

We offer men and women a broad range of designer collection of apparels, accessories, home decor, and houseware. Our guarantee is to provide the highest quality of products at affordable prices.

Hatib Janneh A large name and a chunk of inspiration, Hatib Janneh is Gambia’s most blossoming business man. With a chain of businesses that spread through various sectors, the young but experienced entrepreneur has taken the stance of a successful business mogul to look up to.

Born 37 years ago, Hatib Janneh began just like any other success aspiring business toddler. He put in the hard work that would earn him a break through many couldn’t imagine. “I started from the scratch and faced up to the challenge of breaking even,” he opened. “As scary as the journey to being successful is so much do I enjoy the challenges that still come.”

The hotel industry in the Gambia seems to pronounce Hatib’s business sense in a clearer perspective.

His Seaview Garden Hotel is one of the best in the hospitality sector of this peaceful tourist nation. “I had nature in mind when I was developing the idea of the hotel. I know how much influence nature has when seeking tranquil time. The nature consists of the beautiful tropical garden that surrounds the hotel and the wonderful view of the sea.”

Located at Gambia’s tourist development area, Seaview Garden Hotel has 24 suites, 21 deluxe rooms and 3 luxury villas.

Other arms of Hatib

Janneh’s business in the hotel industry include Duplex Night Club and Seaview Plaza. Five minutes walk from Seaview Garden Hotel, Seaview Plaza is a new one-stop creation that consists of a fitness gym, a casino, a nightclub, eleven restaurants and a couple of entertainment attractions. Hatib got into the hotel industry because of the love he has in meeting new people. “I got in to the hospitality business for the fact that I love meeting different people every day and, I enjoy entertainment life.”

The hotel industry is not just the stop for Hatib Janneh in Gambia’s tourism. He is expanding to offer a lot more to the thronging tourists. “I’m working on other businesses that are related to tourism. I am about to open a lounge and an office complex at Kairaba Avenue. These are targeting to facilitate easy access to many of the office related demands of the tourists.”

There have been rounds of quotes over Hatib Janneh’s bachelorhood. Many have concluded in tagging him ‘Gambia’s hottest bachelor’. But Hatib doesn’t see himself as single. “I will simply say I am not single. As someone involved in business to this magnitude every day seems to be really hectic. The only calming period for me is when I am spending time with my family. If I were to be single I would not have a family to spend time with.”

Hatib likes football; he is a fan, sponsors a team and plays at spare times. “Yes, I am very much involved in football. Someone might just say if it wasn’t business football could be termed as my life. I play it every week and I sponsor a team which I named after my hotel, Seaview FC.” His stride in business is a pace-setting and pathcreating type in Gambia’s industry. Many upcoming business fellas would dream to achieve his feat. Hatib drops some advice: “As an upcoming business aspirant I’ll advice that you stay disciplined and focused. Set your short and long term goals, and then go for them.”

18 Elegance Magazine

Elegance Magazine 19

My Culture (Chossan) My Identity By: Majaga & Chillel

C

ustom is the great guide of human life. It is that principle alone which renders our experience useful to us, and makes us expect, for the future, a similar train of events with those which have appeared in the past. .. Without the influence of custom, we should be entirely ignorant of every matter of fact beyond what if immediately present to the memory and senses (David Hume, 1737) I am a young African woman born and raised in Africa until the tender age of 14. Thereafter I moved to London, upon my arrival in Europe, I eagerly celebrated the European culture, probably out of curiosity but I was drawn to it like a bee to a flower.

With age came wisdom and I realized that I am actually different, with different cultural beliefs and some were similar to my countrymen’s and some not. This is when I began to question myself if I have truly embedded my culture, if my cultural norms guides my way of living or has my culture evolved over time?

What is culture?

Culture is traditionally the oldest human character. What is its significance? It teaches us: who we are, teaches us social skills and teaches us history. Why are there so many different types? There are different types of culture just like there are different types of personality.

When I Google for the definition of culture, this is what I get: The word culture comes from the Latin root colere (to inhabit, to cultivate, or to honor).

In general, it refers to human activity; different definitions of culture reflect different theories for understanding, or criteria for valuing, human activity.

However the other day I heard an interesting definition of Culture on 2STV on the show “Tochjal

20 Elegance Magazine

Yahh Bii”. A well known Senegalese sociologist defined the Senegambian culture as the composition of social and religious beliefs embedded in us from birth. He said interestingly when the social part outweighs the religious part you are deemed as “Wollofe” and when the religious part is stronger, you are deemed as “Juleetey”. What he also elaborated on is the fact that our cultural heritage is so strong that even when Islam was introduced to us we merged the two.

My parent raised me with a lot of leniency and I never felt they pushed their beliefs on me, but my culture is so deep, so colourful and so rich that it I didn’t realise I have soaked up a lot, adopted my culture and practiced my culture…..or was it this just good parenting skills. I truly appreciate and love for my culture and even though I live thousands of miles away from home I feel a strong bond with my birthplace. In this article I try to dissect how much my culture defines me, how it drives me to live alone in a different environment, how it links me to my countrymen and how it makes me an individual.

“How do I choose my friends”: I am a very social person and make friends easily however, I have noticed that over the years I find myself clicking with other ethnicities that have similar cultural beliefs or I am attracted to people who find my culture interesting and appreciate it. Is this notion nature or nurture? I will let you decide ……

“Cooking traditional dishes”: I know of many African immigrants who cannot live without their tradition dish, I have to say I am not one of them, as long as ANY food is good to me, I will eat it.

On a few occasions though, I will have this uncontrollably urge to eat a traditional dish and when I do, there is enough willpower for me to get out of bed, ride a bus to the African store, shop for groceries, carry the bulging shopping bags and then spent another freaking 4 hours cooking. I stop being a whiner when the dish is ready. Did I mention cooking African food in the student hostels is the quickest way to being the most popular

girl on campus, the food smells great and everyone will come into the kitchen and ask: “what you cooking?”

“What will my mother think”; Here is another feeling that creeps up on me often … “Suma Yaye Suma Japey”. The visual image of my mum literally killing me has stopped me from doing so many things or compromised on decisions …. let me elaborate. For example I am a huge fan of the eyebrow rings, don’t blame me for sounding like a rock-chick but I just love that look. The closest I got to piercing my eyebrow was piercing my bellybutton …. because I could hide it. In fact body piercing is an integral part of other cultures but not ours!

Here is what happened; my room-mate knew I wanted to pierce my eyebrow, and my continuous narration on how many times I can be killed made her convinced me to pierce my belly button. I said to her: “only if you are doing it too”. Couple of days later, we found a respectable piecing parlour, by respectable I mean there were enough illumination to allow me to read wall postings clearly. A nice young over-tattooed lady greeted us at the reception; we made our enquiries, choose the rings and paid for the piercing. My room-mate was first on the examining-bed and she was so brave, I didn’t hear her say “ouch” nor wince at any moment, all in all it took 5 mins to have her belly button pierced and it was glittering with a pink stone, simply beautiful.

As soon as she jumped off, I jumped on. Lord! It was painful, I screamed ….. and of course my room-mate NOW started to groan. If looks could kill, I would have neutralized her across room. Bottom line, I did the bellybutton ring, mine was a

clear crystal and was happy flashed it around (this was in days before the muffin rolls …hmm almostflat tummy I miss you). Couple of months later, I went home for holidays and my elder sister saw it and froze in place: “What were you thinking? Do you know your niece will want one too? What examples are you setting for them” …..I will tell your mother.

In the end everyone knew and I was forced to remove the ring (dama deyga ndeegall nak).

“Dressing Up in our attire even thought you will stop traffic”; I restate: I love my culture, accent and all, and what better way to celebrate it by wearing my traditional attire at home and beyond.

Everyone knows our attires are show stoppers; they are detailed, colourful and expressive. One needs the right attitude to be able to carry it off and interestingly I do feel a change in attitude when I am dolled up in my African attire. So, be it winter, autumn, spring or summer … London make way for me, am swaggering in! What is equally amazing is that, I know I stand out when I wear it in some gatherings and its give me so much pride and joy when I am complimented…..and lord do I milk it with extra explanations of how it’s is made ….love, love, love the attention.

It is amazing that even the techtronic generation like me still value and live by our “chossan” but the question is how much of my culture do I really know? Or should I say our Senegambain culture has evolved. Cultural Evolution is the evolution of ideas, knowledge, morals, minds and technology within society. All things evolve with time and that could explain my hybrid concept of my culture or readers do I need to know more?

As Sigmund Freud say: The first human who hurled an insult instead of a stone was the founder of civilization, so we could be evolving into a newcivilized culture which integrates; the evolving world, new technologies and evolving minds….… but hey what do I know?

Am just an African girl living the life in London!

Elegance Magazine 21

By Eric orji

My Gambia Experience With the popularity of Slave Boy Kunta Kinteh, visiting Gambia has not only been tourism of discovering the country’s immeasurable peace and tranquillity but as well a journey into seeking roots, and having a visual contact with traces of slavery. More interesting Gambian experience includes meeting the local people, delving into the cultures, enjoying the traditions, walking the streets, eating the indigenous food, interacting with diverse visitors, dressing the Gambian way and enjoying the music and live traditional entertainment performances.

The Gambia has hosted people from various countries, backgrounds, orientations and professions. Many of these people share their exclusive but positive experiences in their very own ways. When reggae messenger Luciano visited The Gambia in 2001 he marvelled at everything. In his words, the whole experience was a spiritual connection to originality. “I feel connected, I feel real now. The people, the land, the warm reception; this is a wonderfully sweet experience that will live with me all my life.”

Buju Banton was overwhelmed by the peace. “I can walk the street and converse with my fans without any form of protection. It is amazing,” the ‘Destiny’ singer said. Swiss reggae star Thomi Nikles who took a Gambian name, Famara, says his experience is that of re-cultured person. “I will say I now wear double culture. I do everything as a Swiss as well as a Gambian as I have visited this very hospitable country as much as I can’t count. I have stayed in Kololi, Kotu, Serrekunda, Brikama and Gunjur.”

Elegance Magazine created this column to get first hand views from people who have visited Gambia as regards to their experiences as holiday or discovery tourists.

During the recent Bass Festival in Birmingham I met with Guyanese raised and London based singer/songwriter/poet Khadijatou Doyneh who revealed on stage that she got the name ‘Khadijatou’ whilst visiting Gambia. “My great-great grandparents are from Mali so while on a journey to explore my real roots I visited The Gambia. I got this warm reception that I never imagined and in the few days that I stayed I was with the local people doing virtually everything with them. And, I was given the name Khadijatou to show that I am actually part of them. Viewing the link between the Mandinkas of Mali and Gambia I believe that my roots stretch through to Gambia.”

German engineer, Jonas Bauer, can’t keep his mind off the Gambian food. “With news and all that wrong stories, coming to a West African country for the first time you will be cautious. But the love, care and warmth I received from the Gambian people, especially the local ones, were so amazing. I got into the food and I can’t have enough. I love benachin, domoda and superkanja. I am looking forward to going back for another two weeks.”

Birmingham-based Ras Bonito could stretch further on how impressed he was by the people’s warm embrace.

“It was my first time to Africa and the reception dropped sweet tears from my eyes,” he says. “I went for a musical pilgrimage but it turned to be a whole pilgrimage that will eventually change my life for good. I now have an eternal connection with the Gambia.”

Norwegian stage actress Karoline Bjorge got caught up in the nature and the misery surrounding the kachikally crocodile pool.

“For me Gambia is a land abundantly blessed by nature. The sea side such as the Senegambian beach, the long walk you can take through some of the villages and the interactions with the local people, I believe this is an amazing blessing from nature. Whilst visiting for just one week I had the opportunity to travel to many parts of the country. Each place was a new discovery and an opportunity for new experiences. The kachikally crocodile pool is so amazing. I touched large crocs and even took photos with them. As a creative actress the time I spent in Gambia added some more to my creative skills.”

22 Elegance Magazine

Well calculated & Strategic Plan

Corporate Banking Our Vision

We are committed to being the best provider of financial services to our customers.

Our core values • • • • •

Honesty Mutual respect Quality Trust Teamwork

Jaliba Kuyateh Jaliba Kuyateh

has turned the kora music into a very

The group’s success came quickly. In addition to touring France

modern sound that he calls kora pop. Together with his group,

in 1993 and Spain, Kuyateh and his group released their debut

the Kumareh Band, Kuyateh continues to unite the ancient and

album, ‘Radio Kantang’, in 1993. The album sold more than

the modern world with his exciting and uplifting performances.

15,000 copies. Two albums, ‘Dajukah’ and ‘Tissoli’ (Sneeze),

The son of a kora player, Jaliba began playing the 21-stringed

followed in 1994. Following the release of their fourth album,

instrument at the tender age of five. Although he showed talent

‘Hera Banku’, in 1995, Kuyateh and The Kumareh Band toured

on the instrument, he stopped playing after two years in order to

the US releasing another album entitled “Live in America”.

commence his primary school education. He returned to playing the Kora in 1977, while he was at the Gambia Teachers Training

In 1996, the group released the album, ‘Gambia Third Day’.

College. After graduation he was assigned to teach mathematics

1997 was a concert year for the band. They were engaged

at Brikama Primary School. In 1979 he formed a traditional band

in chains of concerts and so the next album, entitled ‘Njai

called the Jaliba & Group. The group soon got big fame and

Kunda’, came in 1998. On the 3rd of May, 1999, he released

songs like “Tesito Be Gambia” and “Kaira Silo Mang Jara Fa” (the

his 8th album entitled ‘Fankanta’. It included tracks such as FAO

road to peace is never too long) shone the torch-light on them.

(Telefood), Fankanta, Lottery, Zone 2, Pop FLE, Kanu Badingya,

Although he studied other traditional instruments during

and Saabo and Family.

a course break from school in 1986, music remained more

A collection of the most wanted songs in his eight albums

of a pastime. While he continued to play with his band,

would make up his 2000 released entitled ‘Best Of Jaliba Kuyateh’.

Kuyateh began working with the Ministry of Education,

Working in collaboration with Oko Drammeh’s Soto Koto Band,

Youth, Sports, and Culture following his graduation in 1991.

Jaliba released in March 2001 an album entitled ‘Kora Dance’.

That production was a creative and vibrant blend of Kora and

Kuyateh’s love for music proved irresistible. Within a year, he voluntarily retired from his government job and turned his

America’s own indigenous jazz with Jali’s infectious manding cum folk vocals.

full-time attention to music. With only two members of

In February 2002 he toured the US including a performace at

his band agreeing to

the One World Theatre in Austin, Texas. On the 4th July 2007

continue working with

Jaliba Kuyateh was awarded a certificate of recognition from the

him,

Kuyateh

formed

the Kumareh Band.

Brufut Marathon Run Association (BMRA) for his outstanding contribution in promoting Gambia culture through kora music.

Jaliba Kuyateh’s 9th album, ‘Sosolaso and Sabarla’, was released in 2009.

Whilst in his 2010 American tour one of Elegance magazine’s correspondents in the US caught up with the king of kora and the singer performed a shot tune in dedication to the magazine (the exclusive sofa performance could be found on Elegance Magazine’s website: www. elegance.gm In his words, “elegance spells the beauty of what to expect, the magazine lives up to its name.”

24 Elegance Magazine

Exclusive

Elegance Magazine 25

“Yes, WE can read” continued from page 17

Question 1: Words cannot express my surprise and pride when I read about your charity work on Facebook. Kumba, could you kindly educate us and elaborate on the how, when and why?

Well, the “Yes, WE can read” Program is actually a byproduct of another activity I initiated; I wanted to do a documentary on the education system in the Gambia. For this, I travelled all over Gambia and visited different schools and I realized that there was a situation that needed to be corrected.

Reading skills of 12th graders were at a level of a 10th graders, in addition we realized that even when they could read they didn’t fully comprehend what they were reading. So I said to myself; “I need to do something to improve reading skills in the Gambia and beginning at the grass root level”. This is how the program started.

Question 2: Then what?

Our 1st event wasn’t planned and it was kindly hosted by Timbooktoo Book Shop. The idea was to provide books, help the children read and after reading we will engage them into a discussion to see their level of understanding. We gave a child a book according to their level of reading. For those that couldn’t read, we gave them picture books to encourage them to make-up a story and tap into their imagination. It took me 3 whole weeks to get the kids to be responsive and discuss what they read. When they did open up ….wow ….I couldn’t get them to keep quiet, it was the best moments!

At that point I was inspired to continue …. This year we were able to run a 2nd program. The theme was “Heal the world and make it a better place” ….from the lyrics of the late Michael Jackson song.

To make it fun we had all the kids learn the song and performed it. We read books about human nature, how kids live in other countries, catastrophes that are happening in our world today, for e.g. Afghanistan and the flood in Pakistan ….. etc.

At the end of the program we initiated the discussions. For e.g. when we talked about the flood situation in Pakistan and the kids were not shy to make suggestions on how to make the situation better. Here are a few of the remarks the kids made…in their own words, I quote 5 yr old: “We could make a machine that makes clean 26 Elegance Magazine

water since Pakistan doesn’t have clean water anymore” 11 yrs old added : “We could put a filter in that machine and make it clean the dirty water” Basically we were able to create an environment for communication and if I was to narrate all the things the kids said we will need several pages on this magazine.

Question 4: Tell me, what is the link between Tresor: The Closet & Beyond and the charity work that you are doing Every penny that has gone into this charity today, has actually come from Tresor: The Closet & Beyond.

For every D1,000 we collect D100 goes on a separate account for my charity work.

Question 5: Any favorite kids at the “Angels” of the “Yes, WE can read” camp, who has impressed you most This is hard for me to answers; I am impressed with all of them and more so by what they can achieve with a little bit of motivation … and… and in such a short time. I can already see scientists, doctors, lawyers, visionaries, leaders …… I have to say the parents of the kids have also contributed imensly and we couldn’t have done this without their significant participation. I also have to appreciate and thank my angel; these are the special volunteers that help with the reading programs, I cannot thank them enough.

Kumba, it’s been a great pleasure. Elegance Magazine thanks you and your valuable work and we hope to chat with you again in the very near future on your current & future endeavors.

Thank you too. I look forward to a follow up chit chat.

Oops

By Khadijah Aja Tambajang

This topic is about failure. We can turn every bad situation into a good one by learning and growing from it. The simplified title of the piece signifies the imperfect pieces of gravel being used to make roads which are such an integral part of our society -- it links us to our friends & family and places of business. Once there is a road, the possibilities are endless.

“Failure lies in the eyes of the beholder. It is an important and constant companion of life. Sometimes, it is even a prerequisite for success” ADT Sometimes failures can be the biggest blessings in disguise. We might think less of ourselves when all fails and we feel like sore losers but when it’s all said and done, it is the lesson derived from our failures that launches us into the happiest moments of our lives.

Like every other person, I would often have sleepless nights over decisions I made or have to make: ‘was it the right thing to do or to be done?’ There are moments when I have given myself panic attacks over decisions taken and rightly so at times, when the decision turns out to unfold in a way I wouldn’t have liked it to, at that moment in time. I say moment in time for I am a firm believer that due to the sustentation of fate and destiny that keeps me going (this belief of fate and destiny, doesn’t excuse rash and foolish decisions made without being strategically thought out), for every failed or lackluster decision I’ve placed adequate thought in, with its initial failure comes greater lessons to elevate me to a ‘bigger plan.’ I might not realize the powers in play especially if I was going for something I badly yearned for and flopped at, but in due time, the lesson manifests itself beautifully.

The biggest paradox of our times is that one must not fail. This was solidified with Obama mania in 2008, when we all echoed his election slogan, ‘Yes, We can.’ Indeed we can do anything if we really try but will it give us the results we are really looking for? I believe that as mighty as our hearts and motivations are, or as bad as we want and work towards getting something we badly want, sometimes we just can’t get it. The ‘Yes, we can’ message doesn’t mean that one always wins. The winner comes from the process of trying. When one tries, one is a winner in my eyes. It is the courage and motivation it takes to leap into whatever one believes

in and working hard at it, that makes one a hero as expressed in the words of the famous Lebanese poet, Khalil Gibran, who said: ‘A shy failure is nobler than an immodest success.’

In all one does in life, one has to expect the good and bad but as mere mortals, it is only natural that we only expect the good even when we don’t deserve it at times. Failing doesn’t make us failures – it is refusing to step up to the plate to try again, utilizing the lessons learned from our previous attempt that makes us losers.

It could be that one didn’t get that job one wanted and prepared rigorously for. It could be the extra helping of food one had when they promised to cut down on calories to reach a targeted goal in weight. It could be the end of a marriage one worked so hard to fix. It could be the losing of a child due to a miscarriage when one

One might challenge me to finding a beautiful lesson in one losing a baby due to a miscarriage. I believe as painful as this might be, one has to believe in whatever faith they have to bear and know that there are bigger hands at play than ours and when it is our time, it shall be. Fate and destiny comes into play when it comes to matters of the heart – love cannot be forced, it shall flow wherever the truth lies eventually. And this never fails.

Viscerally, we want to succeed in all we do – be it signing that business deal. Getting your children to eat their vegetables at the dinner table. Making one’s marriage or relationship work. Getting that dream job, or passing that exam. Success has become the order of the day in this narcissistic and selfaggrandizing society we live it. Any sign of failure is deemed as weakness, which is the biggest myth there is. We live in a fast food society where we believe in instant affirming results for lackluster ideas and projects.

We ought to shift our paradigms, our patterns of thinking and behaving, in order to uplift ourselves from failure. When things don’t initially work out, we need to revisit our plans and strategize on ways of making it a success. Let’s say one didn’t get the business deal due to some unforeseeable reason; then one needs to seek advice from potential business partners on what they could do better next time. Maybe this particular deal will pass one by, but there will be opportunities to come and the lessons learned from previous failures can be the learning tools to success. According to Angel Brown’s article ‘Failing Your Way to Success,’ envisioning our life’s mission on a roadmap can help: • Choose your destination-define your goal. If you don’t know where you’re going, you’re not likely to get there.

Have reference motivating points for success.

• Plot your course. What tools, skills, or knowledge will you need to accomplish your mission? What needs to be done to get to your final destination?

• Keep your eyes on the road. What obstacles or barriers are preventing you from moving forward? How can you overcome them? Prioritize and be realistic.

did all the right things the doctor ordered. It could be the end of a friendship one cherished. It could be the failing of exams one studied hard for….

My point is, for every ‘failure’ listed above, there is a fundamental lesson to be derived from it. One could take each of my ‘failures’ above and turn them into teaching tools: Yes, one may not get the job but it could be that a better offer is waiting somewhere else and the lessons learned from the reasons of one not getting the job can be used as a platform to perform better in another job interview. Same can be said with one overeating and deviating from one’s weight loss goal; the lesson learned is that one slip isn’t going to hurt one’s diet but one has to be aware of and eliminate triggers leading to overeating in the first place.

• Be willing to take detours. Sometimes we discover new avenues that lead us to our destination just as effectively as the path we know and love. Try other avenues. If one is looking for love with a particular person and it’s not working out, accept it and shift to someone else who can give you what you need – you can’t force people to love you.

• Enjoy the journey, potholes, detours and all. Sometimes the trip itself proves more enjoyable than the destination. Love what you do and do what you love. Success will follow.

Not all failure lessons manifest themselves into success. We have to allow ourselves to listen to our inner voice. Often times, we make choices against our instincts and feel disappointed when we don’t succeed. Sometimes our failures can be steps less taken towards our success.

Elegance Magazine 27

presents

Fatima Jabbie as Queen Fena

T

he Mirror Boy could be the movie that will break grounds and create a formidable film industry for The Gambia. Through it’s setting; the movie cuts across, driving from the Diaspora to motherland with a storyline that keeps one in want of what’s next.

In conjunction with UK’s OH TV, Nollywood Factory packaged The Mirror Boy, a fascinating story, and gave it a Gambian link. The film had most of its 28 Elegance Magazine

scenes shot in the Gambia and as well features as many Gambian acts. Fatima Jabbie is the brain behind the film’s attachment to Gambia. Fatima, the director of modelling and event promotion firm Fabecs Productions, met with Nigerian award winning film director Obi Emelonye in London and discussions on alliance in creating a proper Gambian movie industry got underway. They agreed that for a start Gambia will play a huge role in the new movie The Mirror Boy.

Written and directed by Obi Emelonye, The Mirror Boy was first released as a novel. As shot in the Gambia and the UK, The Mirror Boy is a story of a twelve-year old boy of African descent who was born in the UK. His mother never told him anything about his father and he didn’t meet him till he died.

He suddenly gets to know about his father’s roots and persuades his mother to take him on a search journey of Africa for his real roots. That part of Africa is Gambia.

Fatima Jabbie plays one of the major roles, which is Queen Fena. “The role is actually about a wicked conniving Queen,” Fatima says. “Queen Fena will do what ever it takes to secure her kingdom.”

Genevieve Nnaji, the Nigerian superstar actress and African Movie Academy Award winner, plays the mother of the 12 year old boy which is played by a young British born (of African parentage) who is simply known as Edward. The Mirror Boy also features Nigerian midget comedian Osita Iheme (Pawpaw). Others acts include Gambia’s Modou Musa-Ceesay, John Njie, Felix Ceesay and Victor Carvalo. The movie as well features acts from Sierra Leone, Nigeria and the UK. Fatima Jabbie doubles as the associate producer of The Mirror Boy and that’s a step into building a solid foundation for Gambia’s own movie industry.

“The major aim is to establish a movie industry in the Gambia,” she says. “We already have the support of the government. The President supported us immensely in the production of The Mirror Boy and that is an empowerment to start building the industry. The leadership in the Gambia I believe is the best in Africa, our president will do anything to see the youth of the nation achieve their dreams, on behalf of the entire casts and the production team of The Mirror Boy, I salute you President Jammeh for being the best and the greatest. We have the talent Elegance Magazine 29

all that is needed is the professional and material input.�

To be released soon in the UK, Gambia and Nigeria, the trailer of The Mirror Boy was screened in the Gambia during the July 22nd celebrations.

Fatima Jabbe, under her Fabecs Productions, organises events such as Face of The Gambia, Miss Afro-Caribbean UK, Miss Ivory Coast UK and Miss West Africa Sub-Region UK. The dedicated mother who as well works as a consultant and a presenter is a keen supporter of the president of The Gambia, Yahya AJJ Jammeh.

30 Elegance Magazine

A MUSLIM-CENTERED MARRIAGE IS A MARRIAGE THAT IS SURE TO LAST A LIFETIME

When I got home that night as my wife served dinner, I held her hand and said, I’ve got something to tell you. She sat down and ate quietly.

Again I observed the hurt in her eyes. Suddenly I didn’t know how to open my mouth. But I had to let her know what I was thinking. I want a divorce. I raised the topic calmly.

She glanced at it and then tore it into pieces. The woman who had spent ten years of her life with me had become a stranger. I felt sorry for her wasted time, resources and energy but I could not take back what I had said for I loved Jane so dearly.

When I woke up, she was still there at the table writing. I just did not care so I turned over and was asleep again.

I thought she was going crazy. Just to make our last days together bearable I accepted her odd request.

She didn’t seem to be annoyed by my words, instead she asked me softly, why? I avoided her question. This made her angry. She threw away the chopsticks and shouted at me, you are not a man! That night, we didn’t talk to each other.

She was weeping. I knew she wanted to find out what had happened to our marriage. But I could hardly give her a satisfactory answer; she had lost my heart to Jane. I didn’t love her anymore. I just pitied her! With a deep sense of guilt, I drafted a divorce agreement which stated that she could own our house, our car, and 30% stake of my company.

Finally she cried loudly in front of me, which was what I had expected to see. To me her cry was actually a kind of release. The idea of divorce which had obsessed me for several weeks seemed to be firmer and clearer now.

The next day, I came back home very late and found her writing something at the table. I didn’t have supper but went straight to sleep and fell asleep very fast because I was tired after an eventful day with Jane.

In the morning she presented her divorce conditions: she didn’t want anything from me, but needed a month’s notice before the divorce.

She requested that in that one month we both struggle to live as normal a life as possible.

Her reasons were simple: our son had his exams in a month’s time and she didn’t want to disrupt him with our broken marriage. This was agreeable to me. But she had something more, she asked me to recall how I had carried her into out bridal room on our wedding day. She requested that every day for the month’s duration I carry her out of our bedroom to the front door ever morning

I told Jane about my wife’s divorce conditions. . She laughed loudly and thought it was absurd. No matter what tricks she applies, she has to face the divorce, she said scornfully. My wife and I hadn’t had any body contact since my divorce intention was explicitly expressed.

So when I carried her out on the first day, we both appeared clumsy. Our son clapped behind us, daddy is holding mommy in his arms. His words brought me a sense of pain. From the bedroom to the sitting room, then to the door, Continued on page 33

Full Time

Reliance Plaza, 46 Kairaba Avenue

Full Life, Full Flavour

She was choosing what to wear one morning. She tried on quite a few dresses but could not find a suitable one. Then she sighed, all my dresses have grown bigger. I suddenly realized that she had grown so thin, that was the reason why I could carry her more easily. Suddenly it hit me... she had buried so much pain and bitterness in her heart. Subconsciously I reached out and touched her head. Our son came in at the moment and said, Dad, it’s time to carry mom out.

My wife gestured to our son to come closer and hugged him tightly. I turned my face away because I was afraid I might change my mind at this last minute. I then held her in my arms, walking from the bedroom, through the sitting room, to the hallway. Her hand surrounded my neck softly and naturally. I held her body tightly; it was just like our wedding day. But her much lighter weight made me sad.

She looked at me, astonished, and then touched my forehead. Do you have a fever?

She said. I moved her hand off my head. Sorry, Jane, I said, I won’t divorce. My marriage life was boring probably because she and I didn’t value the details of our lives, not because we didn’t love each other anymore. Now I realize that since I carried her into my home on our wedding day I am supposed to hold her until death do us apart.

Jane seemed to suddenly wake up. She gave me a loud slap and then slammed the door and burst into tears. I walked downstairs and drove away.

On the second day, both of us acted much more easily. She leaned on my chest. I could smell the fragrance of her blouse. I realized that I hadn’t looked at this woman carefully for a long time. I realized she was not young any more. There were fine wrinkles on her face, her hair was graying! Our marriage had taken its toll on her. For a minute I wondered what I had done to her.

I drove to office.... jumped out of the car swiftly without locking the door. I was afraid any delay would make me change my mind...I walked upstairs.

Jane opened the door and I said to her, Sorry, Jane, I do not want the divorce anymore.

Jane burst into tears!!!

At the floral shop on the way, I ordered a bouquet of flowers for my wife. The salesgirl asked me what to write on the card. I smiled and wrote, I’ll carry you out every morning until death do us apart.

That evening I arrived home, flowers in my hands, a smile on my face, I run up stairs, only to find my wife in the bed - dead.

My wife had been fighting CANCER for months and I was so busy with Jane to even notice.

These create an environment conducive for happiness but cannot give happiness in themselves. So find time to be your spouse’s friend and do those little things for each other that build intimacy.

Do have a real happy marriage! If you don’t share this, nothing will happen to you. If you do, you just might save a marriage. Many of life’s failures are people who did not realize how close they were to success when they gave up.

She knew that she would die soon and she wanted to save me from the whatever negative reaction from our son, in case we push thru with the divorce.-- At least, in the eyes of our son--- I’m a loving husband.... The small details of your lives are what really matter in a relationship. It is not the mansion, the car, property, the money in the bank.

A MUSLIM-CENTERED MARRIAGE IS A MARRIAGE THAT IS SURE TO LAST A LIFETIME. So then, they are no longer two but one flesh. Therefore what God has joined together, let not man separate.

Elegance Magazine 33

A la mode avec Apane...

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(3 A&B) Petra Ponte Dress, the Perfect work wear dress, can be dressed down or up ………. “tanal bula chee nehhh” (4) Be on trend with these peg crepe trousers, just add a black tank top, african sandals , chocolate NY unzipped handbag & a lotta bangles …. jingle baby!

(5) Twist the constantine shorts look by wearing it with a brown check tweed blazer jacket, military ankle boots & accent with a antique accent satchel

34 Elegance Magazine

(6) Soccer Mums! Change your look with a merry grey trousers , a leyla foil print vest top with a diamante necklace .

It is so classy for a day / night look

A la mode avec Apane...

(8) Young girls (14-21yrs), a combination of necklace vest and navy braces full skirt can be Rock & Roll by spicing it up with the unconventional grey brogue lace up ankle shoe boots ….. & my favorite the admiral tweed bag … you are good to go Chica!

(10) A look for a hot Saturday evening with the hubby: Black one shoulder ruffle sleeve top with a therese skirt, add flavor to the look by wearing tiger pumps and burgundy clutch …ladies mixing colors is IN!

(7) Hot young professional, relax in the weekend with a freya check shirt , skinny Jeans, heels, accent with a spot scoop tote … hot hot hot

(9) Hot Mama: A betsy bow spot top, grey tweed “A” line skirt with belt n the right boots will make your teenage daughter hang with you … any day!

Elegance Magazine 35

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Elegance Magazine 37

A definitive

“No” to Drugs & Corruption was the theme of the recent 22 July Celebrations. nd

Assemble and Legislative, Excellencies, Members of the Diplomatic and Consular Corp, Service Chiefs, Permanent Secretaries and Managing Directors, Chief Executive Officers and Executive Directors and Director Generals, Venerable Religious Leaders, Yayi Compins, Party Chairmen, Militants, Distinguished Guests, Cultural groups, Green Youths, Voluntary organizations and our fellow Gambians.

The 16th Edition of the 22nd July Revolution was recently celebrated in the presence of Her Excellency, The First Lady, Madam Zineb Yahya Jammeh, Her Excellency, The Vice President of the Republic of The Gambia, Ajaratou Dr. Isatou Njie-Saidy, His Excellency Mr. Jin Pyng Wang, President of the Legislative Yuan representing President Ma Ying Jeou of Taiwan, Honorable Speaker of the National Assembly, The Lord Chief Justice, Cabinet Ministers, Hon. Secretary General and Head of the Civil Service, Deputy Ministers and Honorable Members of the National

38 Elegance Magazine

This year The President Sheikh Professor Alhaji Dr. Yahya Jammeh addressed the Gambian people with the theme “A definitive “No” to Drugs & Corruption.

Elegance Magazine quotes a part of The President’s speech: “Fellow Gambians; Our achievements in just 16 years, have been so many when compared to the many years of slavery and colonial rule, that it is simply unacceptable to allow Drugs and corruption to carry us into a bottomless pit of degeneration and retrogression and destitution – where violent crime lawlessness and blatant disregard for human life would be the order of the day.

With the impressive percentage increase in opportunities for the Gambians achieved under the Revolution, in virtually every sector of the economy, which have contributed immensely to improving the living conditions of Gambians, it ensure that these achievements flourish rather than degenerate.

With the advances made in Education, epitomized by the successful creation of our own University; in Health with hospitals and health posts available everywhere across the length and breadth of the country; in Agriculture where the introduction of the Back-to-the land call that has contributed to the general fall of food prices; in Road networks, which almost links the entire country en route the city-state vision; in Electricity and Energy where we are not only enhancing accessibility but also affordability by revising tariff levels downwards; and Telecommunication and Information Infrastructure, with the introduction of satellite broadcasting for GRTS among others, the sky is the limit to further advances that Gambians would witness in the coming years.

Congratulations Mr. President. EM

Elegance Magazine 39

JOIN AGERA AND CELEBRATE JULY FOURTH 2010, ATLANTA, GEORGIA.

Atlanta Georgia is the city with a large concentration of Gambians and is the venue for the annual July 4th reunion. This has become a major calendar event for Gambians all over the world; it is indeed compared to our celebration of our National day – in the Gambia. This year the Gambian community celebrated July 4th 2010, with Atlanta Gambia Emergency Relief Association (AGERA); a non-profit community organization registered in Atlanta Georgia.

Gambians all over the USA, Europe, and in the Gambia make it to the reunion, it is an occasion to “PARTY”, celebrate our cultural heritage and we do all this in the company of family members, new and old friends. The event attracts close to over 10,000 Gambians, and for a country with a population of 1.5 Million, this is indeed big, huge 40 Elegance……in Magazine fact humungous!

Over the years the activities has evolved and now includes cultural festivals, soccer tournaments with other Africans; most importantly is now a platform to showcasing young Gambian artists/musicians. On a more serious note we have introduced discussion forums geared towards peace, stability and prosperity in the Gambia. This year the big curtain riser for this year’s event is the invitation of our own internationally renowned Star Jaliba Kuyateh from The Gambia and a Grand Sabarr featuring Secka from Senegal. For soccer enthusiast, the U10 and U12 tournament were very successful last year and we plan to host another one in addition to our top class adult soccer tournament Apart from organizing parties and having fun, AGERA has a charity component and is committed to intervene, and help with emergency situations for Gambians. Proceeds from July 4th reunions are earmarked for such situations,

we financially assist those without health insurance by purchasing medications and contribute to cost of major medical operations. AGERA has taken roles in even more difficult times and assisted in repatriating the death back to Gambia, this act gives substantial emotional support to the bereaved family. This year, we are proud to announce that AGERA in collaboration with The Gambian Christian organization of North America, North side Hospital, and The Gough Foundation donated a 40 foot container full of medical supplies worth $265,000 to the Gambia.

AGERA invests and contributes to programs geared towards the development of youths within our communities. Like other communities in the USA, Gambians do embrace the American melting pot, but we also engaged in educational programs to teach the young ones our cultural heritage, ethos and beliefs.

To Gambians and friends of Gambia all over the world, please join us annually in July to celebrate our heritage, and reunite with family and friends. Please visit AGERA’s website at http://www.agera-gam.org, we would be most grateful to hear your valuable comments, requests and suggestions (agera.gam@gmail.com).

Elegance Magazine 41

Who is your ideal partner?

I

n the dating world, it seems that everyone expects the love of their life to fall from a tree and knock them dizzy with bliss. The facts of the matter are hardly as hit-and-miss as our secret desires would like them to be.

When someone has a spell of good luck, it’s rarely because of some undeserved, haphazard gift bestowed upon them. If you look back to the period prior to any favourable happenings, you’ll discover a lot of hard work and planning were most likely involved. There is truth in the belief that the effort you put into something will be equal to the result you receive. Where people usually go wrong with this formula is extending the wrong type of effort. The same is true for finding a life mate.

If you don’t discern what you want or expect from your life, you’re never going to get it. You wouldn’t expect a business person to start a new business without researching the field and discovering if it’s a suitable fit. Yet, people consistently dive into the dating pool without first making sure of what they want. The fact that someone shows a bit of interest does not mean they are a suitable match for you. In the end, it isn’t just strong affection or love that makes a relationship work.

It’s how compatible you are and how you deal with the little day-to-day things that count. The only way to truly discover what you need from a relationship is to actually plan and research exactly what you want.

When you are ready to seriously begin your quest for finding your life mate, use the following steps outlined by relationship Jennifer Good to help you get started.

1. Do Your Research: No great plan or endeavour can really get off the ground without research.

Applying this to your love life may seem strange, but it really only takes a new perspective to get things going. First, analyze your past relationships. What traits or qualities did you really like about your previous partners? Write them down. Then take a look at what aspects of their personalities or your relationship that you disliked. Write those down as well.

You’ll probably get a fairly clear idea of your ideal mate at this point. However, don’t just stop with looking into the past. You’ll get an even more complete picture if you take a look at the people

42 Elegance Magazine

around you who have influenced your overall concept of the ideal relationship. Your parents or other family members’ relationships will affect your opinions greatly. Do the same comparison of likes and dislikes for them. If there are other friends or role models, be sure to analyze those as well.

2. Understand Your Desires: Truly knowing yourself allows you to understand all of your strengths and weaknesses. Once you’re comfortable with what those are, you can find ways to make them work for you. For instance, if you’d rather eat dirt than clean, you know you’ll always need a housekeeper. You also have some more insight on what traits your perfect partner needs to have, in this case a high tolerance for sloppiness. For some of you, the weakness may be an insecurity issue. In this case, while eventually you may get over it, you probably don’t want to get involved with a social butterfly. You’re going to be a lot happier with someone who is a little more reserved in public. Some traits or qualities wouldn’t be considered deal breakers, while others are must haves. Each person is different, so these qualifiers will be unique to each individual. Your job is to figure out the must-have characteristics of your ideal partner. First, define what you want and need. You did most of this in step one. Now it’s time to expand on your discoveries and get a complete picture of your ideal relationship. Make sure to include small snippets of things you’ve always envisioned doing. Whatever it is, make sure to write it down so you can refer back to it and make changes as necessary. Next, you need to determine what certain terminology actually means to you. You won’t be able to express what you expect from a partner if you don’t even know what it is yourself. Take a while and really figure out what exactly does love mean to you. What is your idea of “romance”? What are your views regarding sex? What does marriage mean to you?

What about commitment? Now it’s time to look at what specific requirements you’d like your potential life partner to have. How important is education? What about their level of independence or financial stability? What stage in their career should they be at? What about religious beliefs? Is having a different romantic style a deal breaker?

By knowing ahead of time exactly what it is

you’re looking for, you’ll be able to tell early in a relationship if the person you are with matches your criteria. This will allow you to end bad relationships before anything progresses too far.

In addition, you’ll be able to move ahead with more confidence when you do find that particular someone who meets your expectations.

3. Put Your Discoveries into Practice: So, you now know what you want, but how do you go about actually getting it? Since there are shelves of books dedicated to this pursuit, I’m just going to give you a few pointers to steer you in the right direction.

The first tip should be fairly obvious, but it’s amazing how often it’s over-looked. You’ve just dedicated all this time to figuring out what makes you tick, so it’s time to use it to your advantage. If you’re looking for someone to date, don’t go to a place you’re not likely to meet anyone with those qualifications. Try to find the best possible places where the odds of meeting someone with your particular interests are higher. If you love to cook, join some cooking classes. If you love to read, join a book club. If you love dancing, take some dance lessons. A little research into what your city offers could pay off quite nicely. When you talk with someone you are interested in, try bringing up the hobbies and interests you enjoy. Get a gauge early on as to whether you actually have things in common. This is also a great conversational segue to asking for an actual date.

When you go on your dates, do things that reflect how you want your marriage or long-term relationship to be. For instance, if you enjoy shopping, take your date on a few trips to the mall. If you love the outdoors, let your dates reflect that. Not only will you be finding out if you both enjoy the same things, you’ll also be giving your potential partner a better glimpse at who you really are. Even if things don’t work out romantically, if you discover you share common interests, you’ve at least gained a friendship.

Bennachi bu wehh bu Jen

Bon appetite.

Written by Majaga.

Pictures by Majaga.

Sene-Gambian hospitality must be accompanied with a meal of Bennachin (or as our Senegalese sisters call it Chep). Bennachin is tasty, simple but tricky to cook. The dish is also versatile and come in different forms: With fish, or meat, or chicken and the taste can be with tomato puree or without.

To date I have tasted many benacchins and I personally prefer Cheb bu Ndarr bu keurr Ngewel. The Gewels are World renowned cooks and even Assan Ndiaye has laminated this in his songs ….. “chep bu nehhh sahh, ngewel la amm ! ” EM is not competing with the Gewels but here is our version of Bennachi bu wehh bu Jen.

and the fish into the caseerole. This part is called “baraaal”.

Preparations: • Prepare Nokoss; this is the seasoning of the dish and the potency depends on one’s taste. To make it blend: 8 cloves of garlic, 2 Jumbos, 2 teaspoon of black pepper, and 1 chilli pepper (kani henjj) • Prepare Roff: Blend a bunch of parsley leaves, 1 jumbo, 3-cloves of garlic, ½ teaspoon of black pepper and ½ chilli pepper • Peel and chop 1 large onion • Peal and crush 1 tomato plum • Prepare fish and season fish with salt and “roff ”. Jeke bu roof fuut sa jenn sa jakarr fasseh la • Wash and cut vegetable and place them in a bowl of water until needed. The choices are endless, but a few of these are a must; cabbage, cassava, okra, chilli pepper, garden egg, jahatu, 2 medium whole onion (peeled), 2 cloves garlic.

• Wash 1 or 2 pieces of “Yate” and “Geyja” • Wash and place “daharr” in a clean bowl • 4 cups of

• At this point add your “nokoss” to season the dish. rice, washed and aired on a sieve, once dried, microwave for a few minutes (NOTE: make sure that the rice is dry prior to placing in microwave) Procedure

• Let your dish boil for a few minutes, taste to see if you want to add more seasoning.

• Reduce the heat and “baraal” for another 20 - 30 minutes.

• Heat vegetable oil in a heavy casserole until hot (it is extremely important that the oil is “nyorr” as we say in Wollof, this will eliminate the taste of uncooked oil.

• Remove the fish, vegetables and “Geyja”, place them in the bowl with the “daharr”. Remove; at least 1-2 cups of the “baraal” to make “njehh”.

• Sauté the onion for a few minutes then add your crushed tomato plum and the “yate”.

• Reduce the heat and let the rice cook for a further 20-30mins, in between check once if the rice will be cooked, if the water isn’t enough some add from the “njehh”.

• Slight fry the fish on top of the sautéed onion. This is my trick for avoiding the fish from sticking to the casserole. On the other hand one can fry the fish in a separate pan until brown.

• The cooked rice will smell WONDERFUL and have a golden brown color

• Add the rice and let it boil for 5 minutes then taste for salt.

• Decorell sa palate and wohtell ngenn anch ….. bon appetite.

• Remove the slightly cooked fish and place on a plate • Add 6 cups of water, then add the “Geyja”, vegetables

Elegance Magazine 43

What every

Woman

1. H ave dinner ready plan ahead even the night before, to have a delicious meal on time. This is a way of letting him know that you have been thinking about his needs. Most men are hungry when they come home and the prospects of a good warm meal are part of a warm welcome needed.

should know

2. P repare yourself. Take 15 minutes to rest so you will be refreshed when he arrives.

Touch up your make up, put a ribbon in your hair and be fresh looking. He has just been with a lot of work weary people. Be a little more interesting. His boring day may need a lift.

3. C lear away the clutter, make one last trip through the main part of the house just before your husband arrives, gathering up any school books, toys etc. Then run the duster over the tables. Your husband will feel he has reached a haven of rest and order and it will give a lift too.

4. P repare the children. Take a few minutes to wash the children’s hands and faces (if they are small), comb their hair, and, if necessary, change their clothes. They are little treasures and he would like to see them playing the part.

5. Minimize the noise. At the time of his arrival, eliminate all noise of washer, dryer, dishwasher or vacuum. Try to encourage the children to be quiet. Be happy to see him. Greet him with a warm smile and be glad to see him.

6. S ome don’ts. Don’t greet him with complaints or problems. Don’t complain if he is late for dinner. Count this as minor compared to what he may have gone through that day.

7. M ake him comfortable. Have him lean back in a comfortable chair or suggest he lay down in the bedroom. Have a cooling drink ready for him. Arrange his pillow and offer to take off his shoes. Speak to him in a low, soft voice. Allow him to relax and unwind.

8. Listen to him. You may have a dozen things to tell him, but the moment of his arrival is not the time. Let him speak first.

9. Make the evening his. Never complain if he does not take you out to dinner or to other places of entertainment. Instead try to understand his world and pressure, his need to be home and relaxed.

How to tie a necktie 1. Drape the tie around your sweetie’s neck with the wide end on your right and the narrow end on your left.

2. Gently tug the wide end down, so it hangs about 12 inches lower than the narrow end.

3. Cross the wide end over the narrow end, and then bring it up through the neck loop and down the front.

4. Swing the wide end to your left, pass under the narrow end to the right, then over the narrow end to the left.

5. Pass the wide end up through the neck loop once more, tuck it through the knot and let it hang down.

6. Hold the narrow end and scoot the tie knot up toward your honey’s neck to secure it. Not too tight!

7. Now your sweetheart is ready to hit the road – be vigilant and keep an eye out there!

44 Elegance Magazine

This article was originally produced in Issue 1 of Black Diamond Magazine 2010

Continued from page 16

Question: Another simple question: what is good food?

Answer: A simple answer: simple; presentable; tasty, attractive to the eye and healthy.

In other countries like Europe and America there are

just the chef. I adore my husband of nearly 24 years; he has been my main anchor over the years. We have such diverse personalities and he is the one who keeps my feet on the ground and always gives me an objective perspective to everything

government policies geared at promoting healthy eating, this is

that I do. Another thing about me is I love love love love fashion!

because of the obesity problems and health related diseases that

I am addicted to looking good (laughs). I think it’s important to

are emerging in the developed world.

know one golden rule; your skin is the most important part of your body and needs to be nourished and loved. I spend a fortune

Question: (1); Do you think healthy eating at schools is the Gambia is an issue?

on skin care products and I think it has paid off. I do not however just stop at that I’m also very conscious about my weight and what I eat. I am a fitness fanatic and I am the sort of person who

(2); You mentioned that you ran the canteen

would not even think twice about getting up at 6am to go to the

of Marina International School for some time,

gym or wake up at 3am and do sit-ups (this is in preparation of a

where you aware of promoting healthy foods to

major vent and I need to fit into a particular dress …lol), or wear

the school children?

my abdomen belts in my living room or wear a green mud mask

Answer:

whiles watching TV ….these things used to cracks up my family

As you rightly mentioned, all over the world UK, US etc. there is a huge fight going on against obesity especially in children.

but now they are used to it. But when I travel outside Gambia I warn my hosts …..(smile).

Everybody who knows me knows that I am a strong advocate for healthy eating and keeping fit irrespective of your age. I also

Question:

always advice clients to consider healthier options of cooking….

Any advice to a young lady or gentle man who

Grill instead of fry, simple things like that. It is my belief that we

is interested in getting into the Catering Business?

have not yet reached the obesity levels that we see in the US. I

Answer:

think it is important for schools, with the help of government, to

I would say go for it!! The market is there and it’s getting better every year because people are waking up to the immense benefits of the private caterer. We are now inundated with orders that 10 years ago you would not even think will be needed.

Even during the month of Ramadan, people make orders for their evening meals, for their traditional giveaway meals – ‘yekaleh’ which is getting more popular every year. It is very important though for the aspiring entrepreneur to understand that success in this industry does not come overnight. Building a business takes time, building a reputation also takes time and after achieving this one must maintain a very high level of customer service. To top it off, Allah has blessed me with a reliable and committed team of employees. Some of them came with experience whilst others came and I had to train them from scratch, but to be honest they have contributed immensely to the success of the business and without them this business will not be where it is today.

look into reintroducing the standard lunch programs for the kids in the form healthy and nutritious options.

Question: Your husband must be the luckiest man alive, how is the food like in your own home?

Answer: You will not believe if I tell you that my husband is not a fussy eater. He actually likes very simple dishes …… his favorite is “churah gertey”. My daughters on the other hand like their food.

My eldest daughter Mammy, is a picky eater and spend hours eating / prearing one meal (it can be annoying at times) but my “chat” Haddy; she devours anything that she lays her eyes on … I am always on her case. My youngest brother Saul and my best friend Cham are always dropping by to ‘crass’. My home is a food haven most times (laughs) Question: Is there anything that Elegance Readers do

Madame Danso we cannot thank you enough

not know about you and you think they should

for this opportunity to talk with you and we hope

know?

that your story becomes inspirational to many.

Answer:

We wish you good luck and prosperity in the

I think everybody has this image of me Amie Njai “baree afeer” or the chef. But I would like to think that there is more to me than

future for you and your team Thank you to you too. The pleasure was all mine.

Elegance Magazine 45

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African Trends

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46 Elegance Magazine

MOVIE REVIEW:

By Majaga

“The Social Network” Facebook’s co-founder Mark Zuckerberg has recently been in the news one for donating a lot of money to improve schools in, but critics say this is just a show to perhaps remove the unflattering image the recent movie “The Social Network,” has depicted. His charity could have been done quietly, under wraps, but no, it was done on the biggest show ever, on Oprah! He announced his plan to donate $100 million in Facebook stock to Newark, N.J. public school alongside Newark Mayor Cory Booker who was aslo on the show. During his interview with talk show host Oprah Winfrey ahead of the movie release, he was asked of the upcoming movie and the 26-yearold Zuckerberg dismissed the movie as a work of fiction and said his life is just “not that dramatic”.

The movie has now been released in the US shows the origins of Facebook, and paints an unflattering portrait of the billionaire co-founder of the massively

popular site, portraying him as a status-obsessed, socially dysfunctional schemer. The movie was directed by David Fincher, starring Jesse Eisenberg, Justin Timberlake, Andrew Garfield.

There are good reviews also on the movie; some say it is an impeccable script, beautifully directed, and filled with fine performances. In another review; the movie is said to be one of the best films of the year. Also critics have been kind to Justin Timbalake, calling him the biggest surprise of the movie is Justin Timberlake, he plays the complicated character of Sean Parker. He is portrayed as a party animal who knows how to get things done, and in both the movie and in real life, he acted as a mentor to Zuckerberg in the early days of Facebook before going on to becoming president of the company…….I say controversy or not if you have the chance watch it ….

The Hidden Secrets of

Shea Butter M

y innocent 5 year old was coming up with the flu and I suggested the nanny to rub her chest with Shea Butter (Karite ) …… as soon as I stepped out of the room she said to the nanny: “Don’t smear with that smelly stuff on me, do you want all my friends to run away from me”. It was hilarious but the poor little innocent princess of mine is oblivious to the wonders of Karite. I have to say I hated the smell of crude Karite growing up but since then I have been creative ……… but before we get to that I want to breakdown its history, science and traditional importance.

History and Chemistry of Karite: Karite is made by crushing the nuts from the fruit of the Shea tree and boiling them, there after skimming off the rich fat from the top and cooling it to make Karite . The scientific name for the Karite tree is: Butyrospermum parkii ; and they have flourished for thousands of years in the African Savanna Zone from Senegal to Ethopia.

There have been written accounts of the use of Karite by the Queen of Shebah, a monarch of the ancient kingdom of Sheba (10th century B.C) and Cleopatra VII Philopator the last ruler of Egypt (20 B.C).

However, the most extensive recorded observations came from a Scottish explorer named Mungo Park in the late 1790’s, in his book entitled; “Life and travels of Mungo Park in Central Africa”.

Karite came to the attention of the scientific world only at the end of the 18th century. It contains high levels of UV-B absorbing triterpene esters1. It is also composed of five principal fatty acids2: linoleic, arachidic, palmitic, stearic and oleic, the latter two, together accounts for 85-90% of the fatty acids.

Karite has 10 phenolic3 compounds, eight of which 48 Elegance Magazine

(Karite)

Written By Majaga

are catechins4, a family of compounds being studied for their antioxidant properties. Its phenolic profile is similar to that of green tea, and the total phenolic content of Karite is comparable to virgin olive oil.

We have all noticed different qualities, colors and consistencies of Karite and this is due to the relative proportions the fatty acids. Stearic acid content gives the Karite its solid consistency, whiles oleic acid influences how soft or hard it is. Ugandan Karite has a high oleic acid content and is liquid at warm ambient temperatures hence is the source of liquid Shea Oil. Karite has soothing, moisturizing and protecting properties; it also helps cell regeneration and capillary circulation which in turn speeds up the healing of small wounds, skin cracks and crevices, and skin ulcers. It is also believed to aid in the fight against ageing.

Traditional and Modern Use of Karite: The use of Karite is deeply embedded in the ceremonial practices of various ethnic groups in Africa. In The Gambia, new born babies are massaged with different formulas of Karite for the first year of their life. In central Togo, Karite is a valuable natural resource for this region, hence they groom their on the economical, cultural importance and medicinal uses of Karite.

The Fulani group Atafade near Kaboli (northern Togo) use karite during and before wedding ceremonies. A bride-to be is ritually bathed and massaged in essentials oils and Karite for three WHOLE months before the wedding, this was to make her skin supple for her husband. I wish they did that to me ….it must be heaven. Well the closest I got to that was a Spa treatment in Johannesburg, South Africa.

The spa industry has jumped on the band wagon and included Karite in numerous beauty treatments and one of the most expensive of these treatments can

be found at the Four Seasons Hotel, George V, Paris.

And the package is called: A stroll to Versailles. The treatment is inspired by Marie Antoinette’s (Queen of France in 1970s) beauty secrets. I quote the description of the treatment: “For Marie Antoinette, being queen meant being the most admired, the most coquettish, the most beautifully adorned, the most adulated and above all else – the most cheerful woman at court. As the heiress to Madame de Pompadour, she became the emblem of fashion and remains a model of the independent woman to this day. In this ritual, baths, siestas and lush moments reflect the beauty secrets of the one known as L’Autrichienne. Start with a steamed orange blossom body scrub, then enjoy a relaxing massage with warm karite followed by a milky facial” Karite travels far and wide: Today Karite is used as a cream, at various levels of refinement, by men and women all over the world.

The average customer in Europe and the US has heard of Karite and knows it comes from Africa, thanks to the success of large companies like The Body Shop and L’Occitine.

The refine karite products of the west smell great! and are wonderful to use but can cost a pretty penny, besides that the accessibility is an issue. For those of us based in Africa; where there is abundance of the product, we need to be creative and “yumminize” (yes ladies Elegance has introduced a new vocabulary) our Karite.

Whipped Shea Butter is a decadent treat for your skin. It is light, soft and creamy and contains all the nourishing properties of the Shea Butter and the essential oils that you add to it. The consistency of Whipped Shea Butter is similar to that of whipped cream. It is a bit tricky and time consuming to make, but the results are well worth it.

Weigh your butter and oils into a plastic bowl and soften by placing the a microwave for 30 seconds Mix the soften butter and oil either with a blender or hand whisk, starting on low speed to incorporate your butter and oils together, when that is completed pick up speed and let it whip.

When the look of whipped egg is obtained, add your fragrance.

I have better appreciation for Karite, and it is just one of the many precious commodities that we have in abundance in Africa. It is engrained in our culture; and its ceremonial uses at weddings, child birth in sickness should make us ponder on its remarkable properties. This has increased my interest in the traditional ways of our grandparents and I strongly believe that: “If our grandparents used it and it and it worked! …. there must be a reason”. Who would have known that there come a day when there is documented scientific evidence to show the moisturizing and healing properties of Karite?

Definitions: 1 - Esters are chemical compounds derived by reacting an oxoacid (one containing an oxo group, X=O) with a hydroxyl compound such as an alcohol or phenol. Esters are ubiquitous, many naturally occurring fats and oils are the fatty acid esters of glycerol.

2 - Fatty acids are produced by the hydrolysis of the ester linkages in a fat or biological oil (both of which are triglycerides), with the removal of glycerol. Fatty acid is a carboxylic acid with a long unbranched aliphatic tail (chain), which is either saturated or unsaturated. Most naturally occurring fatty acids have a chain of four to 28 carbons.

3- Polyphenol, a large class of natural compounds found in colorful plants and with laboratory evidence of antioxidant activity.

4 - Catechin is a polyphenolic antioxidant plant secondary metabolite.

“Whipped” Cocao-Shea Body Butter 80% Unrefined Karite 19% Cocoa Butter Oil 1% Vit E Vanilla / Musk Fragrance

Elegance Magazine 49

What Is Your

Entrepreneur profile?

Answer the questions below by ticking the box that best describes your attitude towards the questions.

When you have answered them, see what our analysis says about your entrepreneur profile.

To what degree do the statements below correspond to you?

Tick the box if you : A: Totally disagree, B: Somewhat disagree, C: Somewhat agree, D: Totally agree.

Motivation

A B C D

1 : I like to give myself challenges when I take on a new project

A B C D

2 : I am fairly at ease in difficult situations

A B C D

3 : Where others see problems, I see possibilities

A B C D

8 : When faced with difficulties, I look for alternative solutions

A B C D

5 : I am fairly curious and I am continually in search of discovery

A B C D

6 : I am more effective in stressful situations

A B C D

7 : I want to build something that will be recognised publicly

A B C D

8 : When faced with difficulties, I look for alternative solutions

A B C D

Aptitude 1 : I am capable of imagining how we can make things work

A B C D

2 : When I take on a project I have confidence that I will carry it out successfully

A B C D

3 : I shoot for excellence in everything I do

A B C D

4 : According to me, we somehow make our own luck

A B C D

5 : I am capable of seeing many solutions to a problem

A B C D

6 : I have no problem working for someone else

A B C D

7 : I try to be the first or the best in my area of competency

A B C D

8 : For me, taking risks is like buying a lottery ticket: it’s a question of chance

A B C D

Attitude A B C D

2 : For me, everything is possible if I believe I can do it

A B C D

3 : I prefer using the good old ways of doing things

A B C D

4 : Success is mostly luck

A B C D

5 : A certain level of stress stimulates me

A B C D

6 : It is easy for me to motivate others to work with me

A B C D

7 : I often feel stuck by a difficult situation

A B C D

8 : I can easily imagine many ways to satisfy a need

A B C D

Mostly D’s = Great attitude!

Mostly D’s = Loads of ability.

Mostly D’s = Highly Motivated

Mostly C’s = Get out of comfort zone.

Mostly C’s = Need to challenge more.

Mostly C’s = Fairly motivated.

Mostly B’s = Need to be more positive.

Mostly B’s = Would struggle in business.

Mostly B’s = Getting there.

Mostly A’s =

Mostly A’s = Disaster in the making.

Mostly A’s = No motivation at all.

Attitude

Aptitude

Motivation

50 Elegance Magazine

1 : I always try to learn lessons from my failures

Tannabirr In Birmingham By Neneh Khan In a sunny May day Pa Goreh Mbye organized a Tannabirr in Birmingham, with the support of two ladies Ya Ngum and Aji Ngom. The annual event is as a form of bringing Gambians together, to enjoy themselves, to enjoy being in a foreign land without forgetting the importance of their traditional values and their society. It is an event that he organises every year.

Tannabirr is a traditional event usually organised by women for their families to come together and spend time with one another. Its main aim is to display the culture and the good things about togetherness and raising the profile of our traditional values “Chossan”.

Tannabirr is what we know…..“Mame yeh ko wakh”.

Pa Goreh highlighted the fact that he uses this as an educational tool to project the image, raise the profile of our culture in many ways, shapes or forms. Tannabirr also highlights the African beauty, outfits, food and etiquette, raises the profile of positive images of African women.

It shows the originality of events that are emulated in our modern society and gives us an insight of our values.

Elegance Magazine 51

The former first lady of the Republic of the Gambia Lady Chilel

Interviewed by Chilel Sarr Edited by Majaga

Jawara shares her perspective in culture and present generation We had the fantastic opportunity to visit and sit with one of our favorite mothers in The Gambia, the former First Lady of The Gambia; Lady Chilel Jawara. A lady in indeed, she posses an infectious charm; that is warm and welcoming. Upon our arrival at the residence in Fajara, we were greeted by the cheerful smiles that Mama Chilel (as we fondly call her) is well known for followed by the words “welcome to the Jawara residence” and “come on in”…… so posh! We were then escorted to the lounge of the former President; Sir Dawda Kairaba Jawara to make the formal introductions and to take photo shots. We finally sat with our dear Mama and began our re-education on the Gambian culture.

Mama Chilel, it’s an honor to have you grace our very 1st issue with your words. Since the theme of this issue is on culture we wanted you to add your perspective.

The question I will ask you is: You became a 1st lady at a very young age, yet you seemed to have carried yourself with such maturity and grace, you then had to celebrate our beautiful rich culture with all and sundry; within the Gambia and with the rest of the world ….. what is your take on our Gambian culture and how do you think it has evolved and what would you want to change if anything LCJ: Indeed I was a First Lady at a very young age but having been brought up with a strong cultural background prepared me for the new life that awaited me. It was tough but with the help of my husband; the former President; Sir Dawda Kairaba Jawara and my family, I feel that I learnt very quickly the art of being a Lady. I have had the opportunity to travel the world and experience many other fantastic cultures which in the long run made me appreciate my upbringing even more especially my mother’s strong ways.

There are many changes which have happened over the years within our culture and even more so in my

52 Elegance Magazine

childrens’ generation. The younger generation seem to be keen to take on and adopt western ideologies so much so that they are in danger of losing sight of their own cultural values. I will try to explain by using important aspects of our society; for example food, weddings and funerals.

Food Today we see so many diseases that were uncommon here; such as diabetes, obesity, heart problems ….these were unheard of during our ancestor’s days. Our ancestors were growing their own foods, which were organic and free from additives and much more healthy than what is consumed now.

Young ladies of today tend to be busy career women who try to juggle so many different hats that they do not always have time to make freshly prepared home cooked meals, encourage the family to eat together and perhaps exercise as much as we would have done as children rather than watching TV, playing computer games.

Our ancestors always appreciated exercise in the form of farm work, taking long walks, doing regularly household chores. My mother and step mothers were kept busy running the house and making sure we were all kept busy doing our assigned chores. We would wake up at 5:30am have to do our assigned chores until it was time to go to school and then continue once we got back from school but this didn’t mean we did not have time to play or study or have a social life. This taught us responsibility at an early age and the skill to prioritize activities and balance life.

Weddings: Marriage in my day involved a lot of complexities hence our mothers and grandmothers felt that they had to educate the bride. The education started from day one and continued until the day the girl leaves her father’s house to make a new home. The wedding ceremony is an important and significant time for the bride and her family as it is the job of the family to prepare her for the changes that are about to

take place. In my day brides were pampered, advised and taught about the significance and importance of marriage and how to be responsible for her husband’s home and the process itself would take weeks. In these moments the bride is dressed in a special outfit, which serves as a signal to all that you’re are no longer a single woman but are now engaged. During this the period, the bride is nourished differently especially women from my tribe the Fulani, who are only fed chosen meals that are meant for brides, for example porridge. It was also a lot cheaper to get married then when compared to today as the bride price being levied on men when they ask for a woman’s hand in marriage can be a lot higher than our culture would normally demand.

Funeral gatherings: Funeral gatherings today can appear out of step as well with what our culture demands as well as our religious beliefs. It is common now to see people present during these grievous moments, appearing more preoccupied with worldly matters rather than thinking about the solemnity and grief of the

occasion and spending time reflecting on the Might of Allah and the departed soul.

In conclusion There are many good things in my childrens’ generation; for example higher education, new technologies, open borders etc. but we should be taking the good from other cultures and making sure we do not do away with ours so that we can see a better tomorrow for all of us. If I had the hands of time with authority vested in me, I would wholeheartedly love to see some changes back to the ways of my parents and I would appeal to the younger generation to not forget their roots and not to be carried away by the cradle of western attraction and so potentially abandoning our rich and envied culture.

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Fatou Kineh Jeng S

he looks lanky and that has already earned her the name ‘Crouch’. But Fatou’s best male player is Lionel Messi, though she as well adores the mark that Peter Crouch has made playing so well with such a tall frame. As a left winger, she has continued to impress beyond her local vicinity and now her utmost aim is to conquer international boundaries. Fatou Kineh Jeng is set to sign a contract with Scottish female premier league team, Celtic Ladies. As Fatou is 16, she is expected to first start out in the under-17 squad and then mature into the senior team.

Fatou Kineh Jeng who got into football through no ones’ direction started out with Gambia’s Gift Academy and soon

Gambia’s first female Europe-based footballer grew into one of Gambia’s best upcoming female footballers in history. “There’s nothing about football in my family or linage,” she says. “There was just nothing near football influence around me, it just got into me and that’s it.”

Fatou’s talent was so obvious that most of the Gambia’s female teams wanted to tap into it. At a very young age, Fatou Kineh became one of the star players who formed the core strength of the first Gambian female national team. She soon joined Gambia’s Red Scorpions who in three seasons finished second in the Gambia’s female premier league. In 2009, Fatou, who had an extraordinarily brilliant season, won the best female player of the year award.

To further her studies, Fatou Kineh Jeng applied to study Business Management at Glasgow Caledonian University. As she already introduced herself as a footballer, on arrival she was taken to the school’s female team where she proved her talent and multiple skills in the game. The team’s coordinators then decided she is good enough to be given a chance in a professional team. “Whilst applying for the course I sent along with my documents published articles on me and so the University took me more seriously as a football player. And when I arrived and played with the University’s female team the management was very much impressed and thought they could try as much to seek for a place for me in a professional 54 Elegance Magazine

team. They later took me to Celtic Ladies and that’s just how it all began. I am very much grateful to the entire management but most especially to Lorna Campbell and Robert Graham.”

Fatou joined Celtic Ladies Under-17 team in February 2010 and since then has played a couple of test matches. “I have played some test matches and have scored three goals. When we played the reserves of the senior team I scored two goals in our 4-1 victory, and then when we lost 5-3 to the main senior team I scored one of our goals. I didn’t score in the other games I played but I gave my best.”

Fatou, who is hoping her clearance comes through soon, is full of vigour and enthusiasm. She is wishing to break into the senior team soon and to show her talent in bigger games. “I can’t wait to wear the Celtic jersey with Fatou Kineh inscribed at the back and then play in the female premiership. It is a dream that seems so near to me now.”

Coming from a family where football is thought to be a child’s play, and a girl in the game is more like promoting a taboo, Fatou fought her way through and finally won.

“It wasn’t easy

1

absolutely

trying to convince my mum and dad that I was actually going to play football as a hobby and as something that might become a career or source of livelihood. It was a war that something kept telling me to fight on; many times I’ve wanted to give it up but the talent kept pushing me to be that stubborn to keep hanging in the game. Finally, my parents began supporting me, I mean, in all aspects. And, one of my main goals is to show them that I appreciate their immense support. I want to pay them back in many folds.”

Fatou draws inspirations from Argentine and Barcelona’s Lionel Messi. Yes, one will understand that they’re both left legged players and that Messi is one of the most intelligent players of all time.

But Fatou Kinneh has her very own reasons. “Messi is disciplined, a match and trophy winner, I want to follow those footsteps. It might not be easy to achieve what he has achieved, especially in the female category, but I want to be as disciplined and play with his kind of winning spirit.”

PARADISE FM

105.7

www.paradisefm.gm

Gambian T

he Gambian Association, Oslo, Norway has celebrated 24 years of The Gambian Cultural Week. The celebration which ran from July 24 to 31, 2010, featured stars such as Gambia’s dancehall singer Freaky Joe and cross-over contemporary artists Maudo sey.

The Cultural Week began with a demonstration of sabarr and Afro Mbalax alongside a live performance from Maudo Sey and the Gambian Super Band. Freaky Joe performed as a special guest artist on July 26. The Cultural Week also featured a seminar, which was hosted in collaboration with the Africa centre for Information and Development (ACID). The seminar was centred at a topic discussing the contribution of the Gambian Diaspora in the socioeconomic development of the Gambia. The Cultural Week ended on July 31st with a performance from the Ifang Bondi Band Oslo and a Gala Night.

The Gambian Association, Oslo, Norway was founded in 1972 by a group of Gambian sailors living in Oslo. Since 1987 the association has been hosting, every summer, the cultural week. This annual culture exhibition event brings together Gambians living in Norway and other European countries such as Sweden, Denmark, Germany, Italy, Finland, France and United Kingdom.

56 Elegance Magazine

cultural week in Norway

Who Will Be The UK’s Top Model of Colour?

Top Model of Colour UK is now in its 5th year and things are changing as the TMC franchise expands. In 2010 Top Model of Colour will be held in Nigeria, Sierra Leone, Holland, Ghana, the Gambia and additional franchises are expected in a number of other countries across the world.

The Top Model of Colour (TMC) Competition is providing models with exposure to the modelling industry as well as giving them the chance to find out from professionals, their true potential to becoming a professional model.

TMC runs every year and is opened to female and male models of Asian, African, Caribbean, Hispanic, Oriental, and Mix Heritage decent aged between 18 – 30 years of age and a minimum height of 5.1”. This year over 3500 models entered the competition, 100 made it through to the regional heats and 30 will compete at the grand finale taking place in late November.

In 2009 Paula Okunzuwa was the female winner and Emmanuel Ogunjinmi was named as the male winner.

TMC now in its Fifth year held regional heats for models from all over the country, at Bush Hall to find the models that would compete in the Grand Finale.

Regional Heat were held on: Saturday 24th July 2010 Saturday 7th August 2010 Saturday 21st August 2010 (female & male heat)

Over the past four years, TMC has helped developed modelling careers providing rewarding contracts in the fashion and entertainment world.

In terms of keeping the competition fresh the format of the Grand Finale has changed ensuring that it is even more of a modelling competition and not seen as a beauty pageant. The structure of the competition will ensure that the commercial models can compete on an equal footing with the high fashion models.

Founder of Mahogany Model Management, Sola Oyebade said: “TMC has grown from strength to strength and has seen numerous models that have competed in TMC win or lose, go on and do great things within the modelling industry after competing in TMC”.

This opportunity allows them to learn about the modelling industry and to give them national exposure, to serve as a launch pad for contestants to go on to become top models.

“Based on the modelling industry in the UK currently, there is no doubt that the industry generally has not yet realised, or is not yet willing to accept the need for employing and using more models of colour in their advertising campaigns. Top Model of Colour will continually play a pivotal role in promoting models of colour and to be a catalyst for change in the industry”.

The female contestants that made it through to the grand finale are: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Abie Koromah Adesayo Lawal-Solari Agi Touray Amaki Vandyke Annabelle La Belle Charmz Briscoe Cherelle Quartey-Cofie Cherry Gallow Daisy Rodrick Ekua Ghansah Elizabeth Sanni Gracelle Olaniyi Gugulethu Mathe Janita Francis Kennisha Walters

16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Maggie Umo Makida Moka Nadia Gardner Nana Afua Nicholette Quartey Olusola Ogundipe Orine Musonda Preeti Rana Samantha Watson Shakirah Pyne Shefta Alam Siobhan Lewis Tameka Stamp Tanya Shinga Tisha Monique Martin

The Male models that made it through to the grand finale are: 1 2 3 4

Ashton Leon Derek Oppong Jason Best Jerone Goode

5 6 7 8 9

Lewis Jerome Davis Matthew Edoimioya Prince Nkay Ezenwa Samuel Olawuyi Wilson Igbeneka

The grand finale will take place on the 27th November 2010 at the luxurious Porchester Hall.

Elegance Magazine 57

Your Agony Aunt

Fatou

Life can seem complicated sometimes, Do you have an issue that you cannot cope with?, Need advise on friends and family, Trouble at work, anything at all, then write to Agony aunt . Don’t let it get out of control, don’t keep it bottled up. Get it off your chest. Fatu will give you non-judgmental honest advice on how we think you should handle your problem,. We do not need to know who you are, if you choose to remain Anonymous.

Dear Fatou

Depressed and Disappointed I am a 24 year old single Gambian girl living in the United States. I have been here since I was 17. I do not really have any close family here. A year ago I lost my job, but worst of all I could not find a new job for a while. I lost my apartment and after sleeping in my car for 2 days, I finally had the courage to call up a married couple I knew for help. They let me stay there whilst I continued to search for a job. After a month though I started to feel unwelcome, they started making comments around the house that were directed at me. Finally after a few weeks, they told me their Mother was coming and I needed to leave that weekend. They only gave me 3 days.

I moved out, and ended up staying at someone I thought was a Gambian brother’s House. It was awful, He started trying to get me to have sex with him, I was scared and disappointed. I finally found a job, but during this process, I went through a deep depression period. I lost 30lbs, And was down to 110 lbs Did not want to eat, slept too much, cried a lot and so many other thoughts came into my head that I am ashamed to share. I felt so scared and by myself.

One day, I had severe chest pains and could not breathe, I was rushed to the hospital, there, the doctor said I was just having panic attacks and asked if something was bothering me, I broke down in tears. The doctor suspected I was suffering from depression, and referred me to a psychiatrist if I wanted to. I was found to be suffering from depression. This is when Seroquel was prescribed.

I feel much better now. I have a job that I like and I finally have my own apartment again and back on my feet.

What hurts though, is how I got treated by own people. First a family of Gambia friends I trusted, then my own Gambian Brother. Also right after that I made a new friend, I told her about my ordeal, and trusted her enough to tell her I was on Meds. She seemed understanding and not bothered by it. But recently my Cousin in England called me and asked me what I was thinking taking “Crazy people’s pills?” I was shocked she knew about this, as only one person in this world knew about me being on meds. Even my own family did not know. And then I finally discovered the whole Gambian community knew about this and were basically 58 Elegance Magazine

calling me crazy. Even to the point of exaggerating that I did some crazy things and was locked up in a mental hospital.

This Is bringing back my sad feelings. Living in the U S A, I think these are people I should trust. I am even considering not taking any more medication.

Fatou I see your postings on Face book and I know you are very open minded and I thought I should share my story with you and ask for your advice Thank you S.N My Dear S.N Thanks for writing to me and sharing. Now I am not sure if you were diagnosed with CLINICAL DEPRESSION or just DEPRESSION. Clinical depression requires you to take your medication daily, and you cannot miss a day, only then will you be better. So do not stop taking those meds if that was the diagnosis. You will get better.

It is a pity that some of our people can be very ignorant, especially about Mental Health Issues. We need to educate ourselves more. Utilize Google people! We have no excuse to be so ignorant these days. Instead of helping make people better, you worsen it by hurting the person with your cruel words. Ok so I once knew a Gambian guy who was ADHD. I know quite a few other people (Gambians too), who also suffer from depression. Someone very close to me has depression too; They take their meds in the privacy of their homes, and mingle with you and me every day. They are highly educated, work good jobs, and they are no different from you and me. So this topic is very close to my heart.

Depression can affect anyone. Divorce, the death of a loved one, job loss, gossip and loneliness, are some of the traumatic events and experiences that can cause depression. A lot of us are depressed but never seek help.

Instead we keep it bottled up to ourselves. Some of us may not even know we are depressed. So ,S. N, I commend you for recognizing that you needed support and help and you sought it, by first going to other Gambians, and when that did not work out, you got help from a doctor.

People need to learn to be, patient, understanding and tolerant. Stand for something good and positive, instead of running off making negative remarks and wicked gossip

about someone else, or as in your case, making you feel like your depression means that you are crazy enough to be in a Mental Asylum or in a straight jacket.

surround yourself with positive people, and be responsible for you, this way, you will be happy, and you will prosper,

We need to be more open minded. We should realize that we need to respond with love, kindness, and support to someone going through depression. With that support, most times a person’s sadness will pass and they will get out of the depression that they are experiencing, make a full recovery, without the need to see a psychiatrist, take any medication or attend any counselling. What people going through depression need most is the support and understanding of other people they come into contact with, friends, family, work colleagues. So, give them support, instead of discouraging them from going to seek professional help, with comments such as; “don’t go to a psychiatrist, they will give you their “Garabi doffyee” (crazy people meds) and then you will be really crazy.” These are uninformed comments which will only shows that we are not well informed about depression.

Finally my dear, Get rid of your new best friend, she is not loyal or true to you. Nip it in the Bud. Surround yourself with positive people. There are many people out there who care. I am glad you have a job now, as well as your own home. Do not let ignorant, foolish people bring you down. Karma will get them, one way or another.

The Fact is as Gambians, how our Societies see and understand mental health issues, when compared with the scientific knowledge that is out there, looks and sounds very outdated. And that is because most of us do not understand depression. Perhaps someone very close to you has never lived through depression. In our communities, most people who experience depression are dismissed as being silly or over dramatic. We associate going to a psychiatrist and taking pills like seroquel, or Zoloft as a sign of craziness. People begin to avoid you, they even ostracize you completely. I remember growing up back home and seeing people tease and taunt people suffering with mental health issues. They would even throw stones at them, mock them and treat them inhumanely and disrespectfully. What most people do not know is that depression is a medical condition like any other that can be successfully treated, just like someone would be treated for diabetes, sickle cell, heartburn etc and With treatment, you can get better and feel better.

Best wishes and Hugs

The truth is, being a young Single African Woman, living in the western world, away from your family, who continue to depend on you to provide for and support them, is tough. Meanwhile you also have to pay bills, buy food, car payments etc, and then losing your job?

Believe me, I have been through that, and it can really be stressful.

S.N, Do not have high expectations from anyone but yourself. People can and will disappoint and betray you sometimes. Many people say they will help you and sure they will for a while and then they get tired of you and want you out without warning. Meanwhile they get to know your business and share it. The truth is, what these people did was mean, selfish, dangerous and very ungodly, But you know what? it is their house and they have a right to do that. Always have a plan B. And if someone comes along who you want to make friends with, assess them and make sure they are genuine and dependable before you let them into your life. Continue to take your meds,

And when you are feeling depressed again, see a counsellor.

And if religion and spirituality is something you practice as well, then talking to a religious leader may be helpful too We all have our issues, I have mine too, I am not a professional in this matter but serve as a life coach. But if we lend each other a hand and support one another, things will be so much better for our communities.. I hope my response to you was helpful S.N.

Fatou

Here are some questions to ask yourself, to find out if you or your loved one or friend might be depressed: Are they Agitated and restless all the time?

Are they easily irritated, or start arguments?

Do they feel like everyone is against them, or worry that everyone’s talking about them, feelings of worthlessness, self hate, and inappropriate guilt?

Withdrawal, isolation from family, and friends. Are they no longer interested in things they used to enjoy?

Are they uninterested in sex compared to before?

Do they either sleep excessively, or have trouble sleeping. Have the lost their appetite, or eat excessively, Dramatic Weight gain/weight loss?

Are they always tired?

Do they complain about stomach aches all the time?

Do they have feelings of hopelessness and helplessness?

Do they think about suicide, wish they were never born?

If the answer is yes to 4 or more of these, You may be depressed and need to talk to someone immediately Know the signs and get help!

Elegance Magazine 59

HOROSCOPE 2010 Aries March 21 – April 20

Taurus Apr 21 – September 21

Gemini September 22 – June 21

Cancer June 22 – July 22

Leo July 23 – August 22

Virgo August 23 – September 23

Libra September 24 – October 23

Scorpio October 24 – November 22

Sagittarius Nov.ember 23 – December 21

Capricorn December 22 – January 20

Aquarius January 21 – February 19

Pisces February 20 – March 20

60 Elegance Magazine

ARIES NOVEMBER HOROSCOPE 2010 / ARIES NOVEMBER ASTROLOGY FORECAST 2010 (Mar. 21- Apr. 20) To turn around things, you ensure that they does not leave to them. Do not be too prompt to give your opinion. To listen to the others attentively. The possibilities of voyages will be favorable in terms of connections moneymaking. Do not let the others limit you to say how you feel on the family questions. Your lucky events of this month will take place Monday.

TAURUS NOVEMBER HOROSCOPE 2010 / TAURUS NOVEMBER ASTROLOGY FORECAST 2010 (Apr. 21NOVEMBER 21) Perhaps it is time to seek the means you can improve your health. Professional secrecy can only lead to circumstances devastators. Speak with your second on one about holidays and to discuss waitings your relation. Difficulties with your second NOVEMBER of leading to insulation. Your lucky events of this month will take place Thursday.

GEMINI NOVEMBER HOROSCOPE 2010 / GEMINI NOVEMBER ASTROLOGY FORECAST 2010 (NOVEMBER 22-June 21) It will be of as much around you. You will be emotional on the questions of money. You should take part in activities which can be exerted by the two young people and old man. You can receive a recognition for the work which you made. Your lucky events of this month will take place one Saturday.

CANCER NOVEMBER HOROSCOPE 2010 / CANCER NOVEMBER ASTROLOGY FORECAST 2010 (June 22-July 22) Try not to spend time with your colleagues if you want to avoid problems later. You to benefit from NOVEMBER to do something for the musical entertainment. You NOVEMBER being more emotional than usually. Your second will do everything to make you things which you do not want to only make. Your lucky events of this month will take place Wednesday.

LEO NOVEMBER HOROSCOPE 2010 / LEO NOVEMBER ASTROLOGY FORECAST 2010 July 23-Aug 22) You must make more things than you like. You are better to channel your energy in the work world. Try to reduce your practices, or you could be in an embarrassing financial position. You to be emotional NOVEMBER on the way in which an organization you belong is the handling of its activities. Your lucky events of this month will take place one Friday.

VIRGO NOVEMBER HOROSCOPE 2010 / VIRGO NOVEMBER ASTROLOGY FORECAST 2010 (Aug. 23 -Sept. 23) Emotionally , the things NOVEMBER not so well. You could experiment of the unusual circumstances and to meet eccentric people. You ensure that you have all the relevant facts before taking measures. You will find it easy to learn and to excel. Your lucky events of this month will take place one Friday.

LIBRA NOVEMBER HOROSCOPE 2010 / LIBRA NOVEMBER ASTROLOGY FORECAST 2010 (Sept. 24 -Oct. 23) make sure you to take the time life friends or parents, you do not have to see only often. If you are worried, being careful during the exploitation of a vehicle or any type of machines or equipment. Do not hesitate to express your opinion when they are relative questions to work. Your social competences with people NOVEMBER being more than one simple useful. Your lucky events of this month will take place Thursday.

SCORPIO NOVEMBER HOROSCOPE 2010 / SCORPIO NOVEMBER ASTROLOGY FORECAST 2010 (Oct. 24 - Nov. 22) Better still, take your second and to let them pay the invoice. You NOVEMBER were too in vain for a friend who wanted benefit from you. Made attention not sign your time or your money immediately. Bring changes which will improve your appearance. Your lucky events of this month will take place one Friday.

SAGITTARIUS NOVEMBER HOROSCOPE 2010 / SAGITTARIUS NOVEMBER ASTROLOGY FORECAST 2010 (Nov. 23 -Dec. 21) NOVEMBER close relations annoyed being if they feel limited. Be careful if a friend asks you for councils. Information that you profit can be used in all the aspects of your life. Children NOVEMBER demanding being, of entertainment and could cost much more than you can really allow yourselves. Your lucky events of this month will take place Monday.

CAPRICORN NOVEMBER HOROSCOPE 2010 / CAPRICORN NOVEMBER ASTROLOGY FORECAST 2010 (Dec 22.- Jan. 20) Your words will be taken except context if you are of avoidance with colleagues or employers. You will be NOVEMBER mixed in a kind of triangle. You should consider a healthy food. The social activity should be with your day order. Your lucky events of this month will take place one Tuesday.

AQUARIUS NOVEMBER HOROSCOPE 2010 / AQUARIUS NOVEMBER ASTROLOGY FORECAST 2010 (Jan. 21 -Feb. 19) Not so much not to widen if you have your own company. You sit tight. You are better to avoid the litigations. this month is not the day to test people arriving in their giving ultimata. To do a little investigation if it ya somebody with work you made not confidence. Your lucky events of this month will take place it.

PISCES NOVEMBER HOROSCOPE 2010 / PISCES NOVEMBER ASTROLOGY FORECAST 2010 (Feb. 20-Mar. 20) Supervise your tendency to live for the day and to pass too much from entertainment and the children, it could recall you. To make projects which will bring you to exotic destinations. To seek the means of better you by improving your dietary habits and of daily life. Be honest in your communication and not to lose its coolness if somebody supports you in a corner. Your lucky events of this month will take place Sunday.

What our readers say:

www.elegance.gm

About our website

OG says: August 24, 2010 at 11:30 am Lovely website and lovely concept, came across this website while doing research on going to the Gambia for a short trip> Now looking forward to a my visit and hope the people are as lovely as the ones on this site.

Ndumbeh says: August 18, 2010 at 9:59 pm Congratulation Lady Chile!!!, you are a very determine young girl the sky is the limit Isaallah. The whole concept and design are brilliant job well done.

Buharry says: August 3, 2010 at 5:30 pm Congratulations Chilel and group on a job well done.

Proud of you. Keep it up and may God give you the fortitude and guidance to reach higher heights. Go Gambia!

Harona Drammeh says: July 28, 2010 at 12:30 pm Chilsi: Simply FAB! Keep making us proud!

Ebrahim Nyass says: June 28, 2010 at 10:55 am We are looking forward to the launching of the elegant magazine,before the summer ends. A magazine which will display the rich Senegambian cultural heritage. The magazine that is opt to change the status quo. chilsy i will tell you what sheikh Ebrahim said, move on (rowhul khudsee) is with you so fear no evil…. ma-sallam

MO. JARJU says: August 3, 2010 at 2:21 pm Great work team Elegance! remember greatness comes from those who strive for excellence am very proud of your eclectic work on this magazine. congratulations chilel and your team of great minds who’s work will enlighten many who seek a magazine with substance. “NDAANAN NGA” we in the ATL. U.S.A. salute you and your team @ Elegance magazine.

Njok Malik says: June 28, 2010 at 12:26 am Wonderful design and layout. Girl Power! keep it up Elegance. My tuppence advise is to strive to be consistent with the periodic issues and then be steadfast and keep ur head up. Who says is a mans mans world…

LOL, Props to the Amazones of Elegance. Njok Malik Harr Njai says: June 26, 2010 at 10:22 pm Congratulation to Chilel for dreaming big and taking the steps needed to achieve this! Work hard and May God give you the stamina to forge ahead and move to the next level. Many congratulations again.

Lamin Saho says: June 27, 2010 at 10:57 am Alhamdullillah what we’ve been awaiting is finally here en Hearts are really conteded with the PRODUCT… So is time to Raise our Head Up High en be Definitely walking TALL…Fellow Gambian Bros en Sis this our PRIDE en Africa at large so let PUSH forward with ELEGANCE!!!! My Darling Sister am so much full of JOY…Legaye bi Raffetna..Yalnah Yalla Laf Chat Teh Barkel…Ameen…

ELEGANCE FORWARD FOREVER!!!! adama jobe says: June 26, 2010 at 11:36 pm i like the whole concept of elegance magazine.its ELEGANT, classic and exclusive.keep up the good work. its high time we as gambians have something we could be proud of.may it prosper all the way.and insha-allahu it be a best seller,cause the administrators are focused and hardworking.

Oley Taal Gai says: June 27, 2010 at 1:19 am So far so good elegance team. thumbs up. remember determination and hardworking equals success. everyone is optimistic and excited with the lauching of your publication as its not only going to be based on fashion but will also be informative and educational.we look forward to the end product which i have no doubt that it will be sensational and marvelous!keep your head up and remember theres light at the end of the tunnel.

Fatou Yayinana Dibba says: July 1, 2010 at 1:17 am Mah Kontaan Chee Lee… It is looking good! I am so glad to be associated with elegance magazine..

And People! there is so much more to come! More surprises! Dont forget to check out agony aunt stories as new stories are posted Biweekly on the website and Bi Monthly in the hardcopy Magazine. send us your questions and we will give advise and support. and you can remain anonymous if you choose/..

I am so Elegant and i know it!( hehehe, meaning I am so into Elegant magazine, not being vain..lol)

Mtor says: June 28, 2010 at 9:58 am Isn’t this beauuuuuuuutiful? All the comments are positive and they will make the team work even harder.

Guys! Elegance team is here for you. Elegance appreciates everything that is said and will make sure that you are always happy with the product the relentless work to make you smile and jolly every time you go on the website not to talk of the hard copy.What about the Designer? He is fantastic. Isn’t he?. He makes sure that, with the Lady’s guidance, everything looks suavve for the savvyness of the website matters a lot to the team. Elegance is a tool for everything you yearn for.

EM awaits your comments for this will also be used to furnish you with the info you are looking for at all times.

Elegance Magazine 61

JONGAMA

The name JONGAMA, comes from the Wolof language, a language spoken in three West African countries, namely, The Gambia, Senegal, and Mauritania JONGAMA means a woman with great qualities, a sophisticated Woman. It does not refer merely to the outer beauty of a woman, but also the inner beauty, the personality, and most importantly, the natural strength of a Woman!! This is the JONGOMAS that the Elegance magazine would be celebrating and promoting; and by doing so, help women become better informed and even more active citizens of the world. Naturally, special features will be done on the African Women, both at home and abroad. Women who have overcome extreme obstacles in trying to improve and better themselves and through their experiences, we aim to show that with dedication and determination, women have the power to change their lives for the better!

Whilst Jongama still firmly embraces traditions, culture and most importantly Religion, we want to embrace the strengths and abilities of woman, We want to promote Respect, growth and love for Women. Women need to reach their full potential in order to support themselves and their Men This Elegance Webpage on JONGAMA, was also created as a discussion forum and comments section, that we hope will bring Women together, to explore, discuss and find solutions to matters of common concern to women. To be a voice for Women that will explore women’s concerns. To be a platform on which African women of different cultural backgrounds can advocate

62 Elegance Magazine

women’s issues, where all can come together as one, to share ideas and experiences, but also inspirations and achievements as well and where We can discuss relevant topics frankly, openly and with little or no inhibitions at all.

Whilst Jongama still firmly embraces traditions, culture and most importantly Religion, we want to embrace the strengths and abilities of woman, We want to promote Respect, growth and love for Women. Women need to reach their full potential in order to support themselves and their Men On JONGAMA you can “Bring It On” Speak up, and receive non judgmental, positive feedback from other people.

We also realize that Men are our allies in a lot of ways, and so we need them just as they need us to be successful. THIS IS NOT A FEMINIST PAGE, so we encourage our men folks to join us to help reflect on the African woman from the male point of view as well.

Everyone is welcome, male and female. Our original website… jongamaonline.com had a membership of more men than women who contributed invaluably to discussions and debate.

So feel free to join Jongama Fatou Dibba and Elegance and let us start talking.

Fatou Mbye and Fatou Touray elegance jongamas

10 Commandments 1

3 5 7 9

Thou shalt never skip breakfast Start your day right. Mothers always say that breakfast is the most important meal of the day. Have a healthy meal in the morning to jump-start your metabolism. Your food intake after you wake up will be used to burn fat all day long.

Thou shalt always eat a carbohydrate with a protein and double your fibres Plan your meals around lots of fruits and vegetables, some bread, rice or pasta for that carbo fix that you need, plus lean meat and protein rich-foods

Thou shalt believe your mother is right, eat your fruits and vegetables Busy lives can benefit from food that’s nutritious, yet easy to eat on-the-go, like fresh fruits and vegetables. Fruits and vegetables are a natural source of energy and give the body many nutrients you need to keep going.

Thou shalt consume a minimum of sugar, salt caffeine and alcohol Avoid too much sugar. Sweets, sodas and pastries should be once-in-a-while indulgences only.

Thou shalt never go on a food diet.

Do not starve your self The key to a healthier living is: Do not diet. You may seem happy and feel that you are losing those unwanted flabs on your belly and thighs by skipping meals.

But remember that this would not last long. Your body cannot tolerate having insufficient food to fuel the energy that you use up everyday. If you get used to skipping one or two meals a day, your stored calories will be used up instead of the energy that should have been provided by your meals. So if you just eat one huge sandwich in one day, it will end up straight to your problem area (i.e. Thighs, buttocks, hips).

2

4 6 8 10

of Good Nutrition

Thou shalt eat every three to four hours Eat small, healthy meals frequently. Five small-serving snacks per day is better than three hearty meals. Eating more frequently, and in small servings, can prevent over-eating. This will also increase your metabolism and make calories burn faster.

Thou shalt trim the fat from your food.

Watch your fat intake. Fat is not the culprit to being overweight. You need this to keep your weight at the proper level. There is such a thing as healthy fats. Olive, peanuts and canola oil have them. Tuna, salmon and mackerel have omega-3 fats which is good for the heart.

Thou shalt get your vitamins from food – not pills Veggies and fruits come in terrific colors and flavors, but their real beauty lies in what’s inside. Fruits and vegetables are great sources of many vitamins, minerals and other natural substances that may help protect you from chronic diseases.

Thou shalt drink at least eight glasses of water a day Drink lots of water. Your body needs sufficient water to burn fat and keep your cells hydrated and healthy.

Exercise Leave your car if you are only going a few blocks from home, jog, cycle or skip your rope. Use these activities and other home chores if you don’t want to go to the gym or take exercise classes. Make sure that you do this regularly and you will not even notice that you are already shedding pounds with these mundane activities. What is important is that you set realistic goals for yourself. Go slow, give yourself a break .Have a mindset that you want to eat healthy to stay healthy for the rest of your life. Eat healthy, drink lots of water, have enough sleep and exercise. This will give you a higher chance of improving your health, which would result to a new, healthier you. BD

Editor’s Note

Majaga Shares Her Experience Bismilahi Rahmani Rahimi ma nirahim, magey santa Yallah, Julie chi yonenteebi, santa sama family.

EleGance readers; Jerejenn jeff for taking an interest in our baby publication, we hope that you will continue to support us for many more years to come.

Wow! What an experience it has been for me, but before I dwell on that; I have to say a little word of encouragement to our CEO; Lady Chilel, I said this in front of you and I will say it in front of the whole world: I appreciate you, I admire your dreams and your courage is on my Santa’s wish list. Felicitation encore, for making your dream a reality.

To our precious readers, we are taking baby steps in order to put on the market an educating but entertaining magazine. We would VALUE your comments, criticisms, advice and support. I have to say this past few months have opened my eyes to amazing experiences;

■

I met Chilel a daring young lady, crazy but cool.

■

I had the most interesting conversation on a Saturday morning with Kumba Daffeh and she inspired me in so many way that I am still jotting down notes!

■

I value the words of an iconic business woman,

■

I am amazed by the developments & opportunities at home,

■

ur in-house stylist re-educated me in looking fab (decided I need to lose 10Kg for me to O fit into these styles, dear Santa the will power to lose weight is also on my wish list)

……and this is just naming a few. Imagine the experience in a few months.

Gambia let’s celebrate us! We are so strong, so colourful so beautiful …..I am honoured to be one of you.

In the next issue be prepared for more interesting reads, style and fun! I am encouraging our readers to communicate back to us what they liked and what they didn’t like in this issue. I would also appreciate it if you could tell us what you would like to see more of. Thank you once again for even picking up our little read.

Hugs & Kisses

Majaga Email: harrnjai@gmail.com

64 Elegance Magazine

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