vietnam tactix

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brand tool kit 1


LAST UPDATED 30 December 2008

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Brand vietnam tactix is more than just a logo and tagline. It redefines the face of the vietnam tactix to the world. It encompasses the set of expectations and experiences associated with the V.tT.P. which typically arise in the minds of potential visitors alike. Although the logo plays an integral role in our brand recognition, it is through the correct and consistent usage of all brand elements that we will create a clear vision of Brand VIETNAM TACTIX to visitors, V.T.P. and the world. The following Brand VITNAM tactix Toolkit has been developed to make it easy to conform to brand standards and eliminate confusion or inconsistencies regarding what is suitable representation. As more brand communications tools are created, they will be added to the brand standards to create a comprehensive brand guideline document. If you have questions regarding the use of these standards, need interpretation for a specific design situation, or would like to discuss a new marketing initiative, simply contact a member of the vietnam tactix Tourism Marketing Department listed below: Denny Kobayashi 2 brand tool kit


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CONTENTS

This Brand Tool Kit should be used in conjunction with its companion publication, The Brand Book, which explains the rationale behind the rebranding process and describes every aspect of Vietnam tactix paintball brand – the who, what, when, and why of it.

1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 110 12.0 13.0 140 150 16.0

Why we ? concept & STYLE audience LOGO COLOR TYPOGRAPHY stationery posters billboards banners brochure advertisment signage website package promotional items brand tool kit 3


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1.0 Why we? We are not alone but we are the best . We are your adrenaline fuelled in the combat We are largest paintball arena in lebanon which caters to all your paintball needs.

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Why we 1.0


why we 1.1

1.1 We Are Paintball We Are Paintball is the essential paintball store for field owners, walk on and scenario players in the arab world Take advantage of our selection of quality paintball brands and low prices and get kitted up for what is still the ultimate day out!

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1.2 We Are Safe Paintball is a safe sport. Statistics show paintball is one of the safest sports around, with only 0.24 injuries per 1,000 players per year, compared to 21.92 for hockey, 28.42 for baseball, 19.76 for basketball and 1.22 for golf. There are even more people injured bowling (0.47)

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why we 1.2


why we 1.3

We Are Vietnam Tactix We are vietnam tactix newest outdoor paintball field serving . Our West Palm Field is no longer open and we are currently working on relocating We cater to corporate and birthday party groups and team practices. We hold clinics and tounaments once a month. We have a full snack bar and professional Photographer on site on the weekends. We also do private parties during the week.

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army tactix PERFECTION

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concept style 2.0


concept style 2.0

army vietnam tacitx company that care to play army game in the ground we choose the Grass green color from the Military clothing because it mean the Adherence to nature

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concept style 2.0

Tactix the game in vietnam tactix paintball It depends on the speed inspired the black color from puma that the Vietnamese army was a vast and powerful and had been using the tactic

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concept style 2.0

PERFECTION This Theme is based directly on what Vietnam Tactix Paintball is done for . Professional look, matirail, nad service. Thus our logo is allways closed end, perfect shapes, and justified.

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audience

our target audience are mainly to all people .from all Communities and no difference between male or female or kids or olds all can be play on the game

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audience 2.0


logo 4.0

LOGO

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Logo 4.1

LOGO OVERPREVIEW: LOGO refers to the combination of the symbol and word mark the logo vitenam tactix paintball is a symbol and type face logo. the logo i s then developed to reflect well the concept of the company and the WEAPON PAINBTALL SYMBOLIZES THE LETTER T The relationship of the symbol to the word mark (their relative proportions and placement) must not be altered in any way

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CORRECT USE OF LOGO One of the most powerful visual elements within our brand is the logo, and we must always treat it with respect. It should be used only in its approved colours. The examples shown here illustrate the correct use of the logo in positive and reverse formats.The slogan must be included whenever logo is found.

background

Logo 4.2

Gray scale

Reversed logo out of green

on white background

black and white

Positive logo on photo

on green background

Reversed logo out of black

on yellow background

gray logo in white

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This example shows the correct use of color of logoit it overlaped any of its colors

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Logo 4.3


Logo 4.4

CLEAR SPACE AND MINIMUM SIZE To protect the strength and integrity of the logo, a clear space area, free of competing visual elements, should be maintained. In the example at left below, ‘X’, represents the clear space around the logo. ‘X’ is equal to half the height of the letter ‘u’ in the VIETNAM TACTIX paintball logo. The minimum size of the logo should measure no less than 19mm in width.

minimum legibility

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color

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COLOR 5.0


COLOR 5.1

The primary colors for vietnam tactix logo is green,brown ,black. And it should be used in all of our communitions. These colors explain all our theme and based concept .Our style that is imediately recognizable, highly visible and give contrast. They come from the process of color mixing (CMYK).

5%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% C 100 Y 100 M 20 C 60

5%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% C 30 Y 100 M 71 C25

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TYPOGRAPHY

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typography 6.0


typography 6.1

TYPOGRAPHY OVERVIEW Typography is an important element of our brand. By controlling the type styles and type alignment we use, we can strengthen the visual distinctiveness of our brand. Our typeface is Helvetica Neue LT Std and is limited to the7 type styles shown at left. The type alignment for all our communications is flush left. All the examples in our brand tool kit have used Helvetica Neue LT Std . The tyeface Arial should be

Aa

Helvetica neue lt std 65 medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”&/* Helvetica neue lt std 65 medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”&/* Helvetica neue lt std 65 medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”&/*

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Stationery 7.0 Stationery 7.1 business card 7.2 Letterhead 7.3 Continuation sheet 7.4 Fax sheet 7.5 Envelope 7.6 CD cover and Lable 7.7 Note book 7.8 complement sheet

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Stationary 6.1


Business card 7.1

BUSINESS CARD: height: 5 width: 9 font size:10 - 7 pt font used: helvetica neue lt Std 65 Medium

COLOR:

front and back: green

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LETTERHEAD:

font: Arial font size: 6 -10 pt font used: helvetica neue lt Std 65 Medium

COLOR:

front and back: white

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letterhead 7.2


continuation sheet 7.3

CONTINUATION SHEET: front and back: white color

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Fax sheets 7.4

fAX SHEETS: Trim size : height= 29.7 cm width= 21 cm Color: front and back: white(paper).

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Envelope 7.5

ENVELOPE: size:

width: 24.5 cm height: 11 cm

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CD LABLE AND COVER 7.6

CD COVER AND LABLE Trim size : height= 12.5 cm width=13 cm Color: front green ( paper) , back: white(paper).

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Note book 7.7

Note book: Trim size : height=15 cm width= 10 cm Color: front withe and green and back: white(paper).

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Complement sheet Trim size : height= 10 cm width= 10 cm Color: front green and white and back: white(paper).

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Complement sheet 7.9


posters 8.0

Posters

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LAST UPDATED 30 December 2008 thes tow examples of postes explain how posters should be designed.The posters ared based on thede 3 elemnts listed bellow: 1.Informative 2.Respect the logo and slogan justification 3.pictures

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posters 8.1


billboards 9.0

billboards

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billboards This part of our brand is very buplic thus when comes to roads and highways thrier are many factors that shpud be studied before this campain is done: 1.Seen by all people classes 2.Clear message 3.Brand tool kit rules as Guide for your correct use of color and logo.

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billboards 9.1


Banners 10.0

banners

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Banners 10.1

Banner This kind of our brand reflects our image owards our audinece. However To be more effecive there are some guiedlines to be followed: 1.Proportional size to the atmosphere installed in. 2.Declear the style directly. 3.The design is the message. 4 so use just the picture and logo

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Brochure 11.0

Brochure

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Brochure 11.1

back cover

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front cover


Brochure 11.2

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advertiser

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advertiser 12.0


advertiser 12.1

News paper ad i us a poster like e event to my my company and i use the logo and rext helvtica

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magazine ad

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magazine ad 12.3


signage 13

signage

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signage 13.0

www.vietnamtactix.com

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MOBILE PHONE

03 95 25 02 01 95 25 02


package

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pakcage

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promotion item

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website

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website 14.0



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