Complex Identity Case Study Need Complex is a network on the internet that provides the latest news/ content in fashion, sneakers, sports, music, culture, pop culture and hip hop. Although they are already very successful, they don’t really have a channel identity or any teasers/commercials for any of their content. I wanted to create a little channel identity for them, a teaser for their “Sneaker Shopping” show, and some advertisements promoting their network.
Problem Complex does not have a channel identity or any teasers for their minishows to reach an audience. How would anyone know about their content if they don’t have a channel identity?
Research Complex Identity Mood Board
Abadi MT Condensed Extra Bold ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqr stuvwxyz Impact
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 0123456789 The reason why I chose the above fonts to use for my Complex identity is because these fonts are almost similar to the exact font that Complex uses in their logo. I tried to stick to their identity as much as possible.
Color Pallete/ Inspiration
The black and white colors represent the colors of their logos. The blue and yellow collors represent their most viewed show called Everyday Struggle. These four colors represent the identity of Complex to the fullest.
Brainstorm & Ideate
First Draft of Channel Identity
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Second Draft of Channel Identity
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Complex Channel Identity
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Complex Sneaker Shopping Teaser
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Complex Bus Advertisement
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Complex Billboard Advertisements
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