SELF IDENTITY: 1
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Mohamed Eldib Graphic Designer
SELF IDENTITY: 2
Title
Table of Contents Self Identity
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Infographic Brand Identity Package Design Network Identity Motion Graphics Animation
SELF IDENTITY: 3
Business Cards My business cards here stick to my identity and I made it fun and playful. The “Mo was here” is just a catchy fun tag line I made on my business card to bring it to life. The location tag on my eye on the back of the card to the right
mo ww w.behanc e.ne t/meldib1ff1
of “mo,” my nickname, was intended to create a whimsical feel and also reflect my commitment and dedication to all I pursue. The “@# on my eye on the back of my business card guides the consumer to call/email me since that information is on the back of my business card.
@
o m e! her was
INFOGRAPHIC: 4
IT’S GETTIN’ HOT IN HERE Earth will soon come to an end if we don’t take care of it
Climate Change Infographic
Fossil Fuels Pollution
This infographic depicts the impact of
Extinction of Animals/ Disruption of Life
global warming on our environment. Design and Illustration
The burning of fossil fuels such as coal is responsible for the cause of Global Warming. Coal is the fossil fuel with the most damaging impacts to our atmosphere releasing 70% of carbon dioxide to in the air.
Pollution in the air affects our health because it increases ground level ozone which is also known as smog. Smog is a threat to us because it irritates lungs and causes a higher risk in asthma attacks.
Indigenous people who live in arctic regions have a harder time hunting for animals such as polar bears to use as food and support their local economies. It has become harder because animals that live in the arctic region such as polar bears are becoming extinct due to the decrease in snow covered land caused by global warming.
Arctic Sea Ice Diminishing
The arctic sea ice decreases by 3.2% per decade. This causes snow packs to melt earlier due to warmer temperatures. People all over the world rely on melting snow to replenish their water supply. The earlier melt reduces the availability of water for these people.
Warmer Oceans
Warmer ocean temperatures have damaged coral reefs and threatened marine life. Warmer oceans also disrupt patterns of ocean circulations, which causes for risks of tropical storms and other natural disasters to occur.
Glaciers/Avalanches
Rising Sea Levels
Due to the melting of the arctic sea ice, more glaciers/avalanches occur. Glaciers/avalanches threaten communities that live below them, making the way of life for these people dangerous.
Glaciers/avalanches cause sea levels to rise. This increases the risk for more tsunamis to occur.
INFOGRAPHIC: 5
BRAND IDENTITY: 6
FONTS
SURFACES
COLORS
Hero Light ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 Hero ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789
LOGO
BRAND IDENTITY: 7
MOVANA SKIN AND BODY CARE PRODUCTS My Movana is an organic, sustainable men’s product line. The eco-friendly containers are made of refillable stainless steel and can be “reloaded” at stores carrying the Movana line for a reduced fee. The animal images on the labels correspond to the personality of the fragrance. Most self-care products are toxic and come in plastic, which hurts the environment by adding waste to it and contaminating it. Its purpose is to make being sustainable cool for young men; you are taking care of yourself while also taking care of the environment. My thought process here were using earth tone colors just because it fits in with my organic and natural look for my products. The steel would be the look and feel of my Movana product bottles and store. The steel represents confidence and boldness. The recycled paper look would be subtle on my designs and would make it feel more “gritty.” Branding & Illustration
BRAND IDENTITY: 8
PACKAGE DESIGN: 9
Whoosherz
Packaging for an energy drink line that targets young people and gamers. Gamers spend countless hours playing video games and don’t get any sleep. Packaging & Illustration
PACKAGE DESIGN: 10
NETWORK IDENTITY: 11
Need Complex is a network on the internet that provides the latest news/ content in fashion,
Complex Identity Case Study Research Complex Identity Mood Board
sneakers, sports, music, culture, pop culture and hip hop. Although they are already very
Abadi MT Condensed Extra Bold ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqr stuvwxyz
successful, they don’t really have a channel identity or any teasers/commercials for any of their content. I wanted to create a little channel identity for them, a teaser for their “Sneaker Shopping” show, and some advertisements promoting their network.
Problem
Impact
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 0123456789 The reason why I chose the above fonts to use for my Complex identity is because these fonts are almost similar to the exact font that Complex uses in their logo. I tried to stick to their identity as much as possible.
Color Pallete/ Inspiration
Complex does not have a channel identity or any teasers for their minishows to reach an audience. How would anyone know about their content if they don’t have a channel identity?
The black and white colors represent the colors of their logos. The blue and yellow collors represent their most viewed show called Everyday Struggle. These four colors represent the identity of Complex to the fullest.
Brainstorm & Ideate
NETWORK IDENTITY: 12
First Draft of Channel Identity
Second Draft of Channel Identity
NETWORK IDENTITY: 13
Complex Channel Identity
Screen starts white then clock fades to music, style, sneakers & sports
Then fades to black screen and “Making” & then “Culture” pops up on screen
After, “Pop” up on screen
The word “Pop” literally pops
Random scramble of words
Words scramble to the “Complex” logo
NETWORK IDENTITY: 14
Complex Sneaker Shopping Teaser
The word “Celebrities” pops up and then “Love” pops up after
The word “Sneakers” pops up & then a bunch of mini snippet episodes pop up
After, a sneaker silhouette comes flying to screen
The word “Sneaker Shoppng” pops up & then it fire works in the background
Random scramble of words
Words scramble to the “Complex” logo
NETWORK IDENTITY: 15
Complex Bus Advertisement
NETWORK IDENTITY: 16
Complex Billboard Advertisements
NETWORK IDENTITY: 17
Complex Billboard Advertisements
MOTION GRAPHICS: 18
Elpephant snorts Animal Planet letters
Elpephant spits “Animal” word
Elpephant spits “Planet” word
Animal Planet logo appears on screen
Animal Planet logo goes to middle & background turns green
Monkey silhouette comes flying to screen, holds on to the letter “L” & then jumps away
ANIMATION: 19
Polar bear is sleeping
Polar bear wakes up from a roar
Polar bear wakes up to snow melting & a rise in temperatures
Polution monster rises from water & roars
Polar bear screams in fear & falls into water
Earth pops up on screen & then explodes
RESUME & OTHER LINKS: 20
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Website
Behance
Vimeo
Stop Motion Research Guide
Resume
Education Ramapo College of New Jersey, Mahwah, N.J. • Bachelor of Arts in in Communication Arts, Visual Communication Design. • Graduation date: May 2018. • Current GPA: 3.8, Dean’s List, 2014-2017.
Mohamed Eldib
802 De Simone Ct, Ramsey, NJ, 07446 (Cell) 201-887-3920 meldib@ramapo.edu
LINKS LinkedIn Website Behance Vimeo Stop Motion Website
PROFILE
I am a college graduate with a degree in Visual Communication Design. My goal is to pursue a career in the design, video editing or animation field. I am well-versed in all aspects of design production, including animation, motion graphics, interaction design, print and video editing.
TECHNICAL SKILLS Illustrator Premiere Pro Photoshop After Effects InDesign Acrobat Pro Final Cut Pro Cinema 4D Audacity
Design-Related Skills Prototyping Design thinking Illustration Video Editing Animation Photography
Work-Related Experience • Exceeded client’s expectations in the production and delivery of the Lohez International 9/11 Memorial Museum project. • Edited the Scholarship Foundation promotional video, which resulted in renewed interest in the Foundation. • Edited and produced actress & model, Marina Mayoud’s video resume, for screen-based media. • Edited Gratitude 365 promo video. • Edited promo video for Maria Molina Martinez, a program manager for the Lang Youth Medical program at the New York Presbyterian Hospital. • Designed Interactive PDF booklet for Lotus PR. __________________________________________________________________ Employment Multimedia Design and Production Intern (May-August 2017) Tranquility49, New York, New York. Public relations and marketing firm. • Camera crew, post-production of video, still photographer & designer. Abercrombie & Fitch Stock Associate (April 2015-Current) Design-Related Associations and Activities Member, Creative Media Club (2015-2016) • Participated in design competitions, field trips and social events. Media Collision (2015) Annual showcase of work: Exhibition and film/animation screenings • Exhibited material for Media Collision--annual showcase of student work at Ramapo College. Art Directors Club of New Jersey Annual Event Design Derby design competition • Designed promotional materials for a non-profit organization. Pro Bonus Work/ Freelance Design Center for Food Action • Human Survival Project. Designed and hand made packaging that contains small gifts and needed supplies for homeless vets through Operation Chillout. Gifts distributed during winter holidays and include gender-specific items such as shaving cream, blades, undergarments, as well as gloves, hats & scarves. _______________________________ Awards & Recognitions • Alpha Lambda Delta Honor Society (2015). • President’s Award for Educational Excellence (2014). • The National Society of Collegiate Scholars (2015). • Chi Alpha Epsilon (2016). • Golden Key International Honour Society (2016). • Lambda Pi Eta: National Honors Society for Communications (2017).