DESIGN GUIDE Mohamed Alkhateb MCOM 417
INTRODUCTION
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M2 is the item or the singe for square meter. Which used in mathematical space measurements. Its also the name or the title of the magazine.
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M2 is an architecture magazine tackles news, articles and all stories related to the field of engineering or architecture.
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M2 target audience is youth in general. Located all around the world.
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As a result the generally used designs intended to approach more informal style.
LONG RANGE PLAN •
M2 vision is to stand as a source and reference of information related to the field of architecture for youth.
Mission & Objectives Mission term completes the vision and fulfils it. In doing so, “M2” is willing to: •
Increase the awareness of the architecture culture via publishing most recent stories.
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following new trends in projects and ideas.
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Utilizing Social Networks such as: Google+, Facebook, Twitter and YouTube.
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In less than three years, becoming number one youth specialized magazine in Egypt
Advertising strategy used in M2 had welcomed publishing any related to its character. Design and Typography, as mentioned the design tend to approach an informal way due to the target audience. While typography choose, didn’t diverse among many types but mostly Times New Roman and Century Gothic.
MAGAZINE FORMAT •
Cover of the magazine contained a close picture for New York city’s asphalt.
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The cover didn’t include any of the insides stories. In purpose to leave a kind of consist among logo “M2” and the picture shows line lasts over New York asphalt. The goal was to let the viewer think how long that line is by square meters “M2”.
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The logo of M2 is kind of sticker or like an ad over the cover main photo. Its dark blue rectangle included the logo of M2 which written in Ravie style or type of lines.
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Choosing Ravie was purposed in order to convey the massage or the character that it’s a youth magazine.
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Book break (space allocations), spaces are used in pages of ads in dividing stories.
EVALUATE THE COVER •
Certainly the cover generated attention. Due to the wide space and no other elements typed on which also considered a strong usage to draw interested people inside.
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Also, its identifying the magazine character. Specially, the logo which been mentioned before, purposed to distinguish the targeted audience. the consistent message sent through the combination of the chosen photo components and the logo.
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Essential components are logo, price, issue and volume were all existed.
CONTENT & MORE DETAILS •
content is placed right after the cover as the first and second pages.
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It included all of the stories titles and some with a brief intro. Also number of each story page.
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Lines were used to divide each story from another in the left page. While on the right, headlines didn’t include intros in an attempt to create diversity.
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The background photo of the content shows a the sky above three combined buildings. The reason why designer chose this exact photo is: the way it shot along with the magazine character, together with the windows of the building and the sky, all represented and conveyed mix of messages which the stories typed accomplished the whole thing.
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Photography used in the magazine, certainly copied from its illustrated sources under each end story. while photos as backgrounds or other posters were brought from Google search.
REPEATED ELEMENTS •
In the overall design, usage of the columns in most of the stories was obviously performed. Also, the usage of the fonts, as mentioned, didn’t very much change which can be a counted element that repeated.
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In addition, in some stories, the design witnessed a background wide image. That’s repeated seven times. Along with the colored rectangle, the same style of the logo was repeated inside the magazine twice.
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Relatively, sections stickers or the small rectangles were repeated above each story specifically, located in the first page of each story. Most sections included maximum three stories.