Corporate Address: King Abdulaziz Road, Al Muhamdiah 5 Dist, Jeddah, P.O.B: 10049, Jeddah 21433, Saudi Arabia Call: +966 12 236 4777, Email: info@alsharifgroup.com
ASG CORPORTE PROFILE VISIT H ER E: WWW.AL SH AR IFGR OUP.C OM
Content 04/ 06/
SECTION 01
CEO MESSAGE
SECTION 02
KSA AND ASG BY THE NUMBERS
08/ 12/
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SECTION 03
ABOUT ASG
SECTION 04
THE BOARD & EXECUTIVE TEAM
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SECTION 05
ASG’S PRINCIPLES
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SECTION 06
WORK METHODOLOGY
SECTION 07
ASG’S DIVISIONS
SECTION 08
SAFETY AS A VALUE
SECTION 09
ACHIEVEMENTS
SECTION 10
ASG’S ESSENCE
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HOW WE STARTED THE JOURNEY 30 YEARS OF EXCELLENCE
Energy demand increases faster than the world develops, and all aspect of society need electricity to push the present into the future. For 30 years ASG has been committed to excellence in energy solutions for the private and public sectors.
ASG offers a comprehensive and robust portfolio of products and services managed by a unique, dedicated and focused team. For Micro or Mega projects, from conception to implementation and beyond, we promise nothing less than our very best. I am proud to lead ASG and I strive to help Saudi Arabia have a bright future, rich with new and better ways to energize the dreams of tomorrow.
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Alsharif Nawaf
KSA and ASG B Y
T H E
KSA
N U M B E R S
GDP Growth forecast of 4.1-4.5% per Annum
1.4 Trillion USD in Government Assets Power capacity to grow from 60 GW to 129 GW by 2032
7% annual power demand increase 10% annual growth of private sector
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1 Trillion USD investments in infrastructure construction until 2030
ASG
1200 employees
6 Billion SAR in projects
84 completed projects for 3500 KM
19 projects underway 35 years of experience
1.8 Billion SAR in projects from 2015-2017
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About AlSharif Group Holding Al Sharif Group (ASG) is a Saudi company established in 1980. Grounded in meticulous planning and group effort, ASG has become a leader in energy distribution and transmission. ASG’s success stems from the vision and ambition of its founder and Chairman, Al Sharif Fayez, a self made man. He connected the dots and seized the opportunity of a growing population’s increasing demand for electricity coupled with the financial boom of the 1970s. He acquired an electric services company, saved it from bankruptcy and diversified his investments in real estate development projects. These seeds allowed for ASG to robustly grow in parallel with Saudi Arabia’s infrastructural development. ASG is qualified to undertake electrical power transmission projects on turnkey basis. ASG’s Energy Unit is currently undertaking various project worth more than 1.4 billion Saudi riyals, while its civil works department is currently undertaking projects amounting to 500 million Saudi riyals annually.
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Call: +966 12 236 4777 | Visit: www.alsharifgroup.com | Email: info@alsharifgroup.com
WE MAKE THINGS BEST WITH CREATIVE
OUTCOMES
Al Sharif Group (ASG) is a Saudi company established in 1980. Grounded in meticulous planning, prudent management and group effort, ASG has become a leader in providing energy through distribution and transmission. ASG’s Energy Unit is currently undertaking various project worth more than 1.2 billion Saudi riyals, while its civil works department undertakes projects amounting to 500 million Saudi riyals annually.
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ASG’s success stems from the vision and ambition of its founder and Chairman, Al Sharif Fayez, who began his entrepreneurial career as an undergraduate at King Abdul-Aziz University. There was a great opportunity in the growing population’s increasing demand for electricity coupled with the financial boom of the 1970s in Saudi Arabia. Al Sharif Fayez connected the dots and seized the opportunity. He acquired an electric services company, saved it from bankruptcy and diversified his investments in real estate development projects. These seeds allowed for ASG to robustly grow in parallel with Saudi Arabia’s infrastructural development and become the success it is today.
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Chairman of the Board
CEO and Board Member
A larger than life personality had the courage to think different and take risks like few could have. In 1980 he started a contracting company to take on modest projects, and it slowly grew in size and ambition.
Positive and energetic, he inspires confidence and vision in his employees. He holds firm that to trust another with a great responsibility inspires a strong sense of appreciation and so stimulates a greater passion to deliver great work.
LEGAL ADVISOR AND BOARD MEMBER
Dr. Adli Hammad
Mr. Al Sharif Saud Faiz
Legal Advisor and Board Member
Vice President and Board Member
A larger than life personality had the courage to think different and take risks like few could have. In 1980 he started a contracting company to take on modest projects, and it slowly grew in size and ambition.
BOARD MEMBER
Mr. Saud Omer Al Nasser Board Member Mr. Saud Al Sharif helped ASG develop its business in both residential and commercial real estate in Makkah and Madinah. He has proven a wise contributor to the board with his solid advice and robust views on economic dynamics of local markets
Mr. Saud F. Al Sharif is deeply invested in researching opportunities for ASG to increase its productivity and continue its innovative streak. He has also been hard at work expanding the business internationally, with key partners such as the Spanish Abengoa INABENSA.
VICE PRESIDENT AND BOARD MEMBER
Mr. Al Sharif Nawaf
Mr. Tarik Nabulsi Manager and Board Member Tarik leads a regional Business Advisory firm, with significant experience in the Strategic Planning and Wealth Management services. He brings an extensive experience of serving on audit committees, including the role of Chairman, and is currently a Non-Executive Director of a Saudi listed company together with two other non-listed businesses in the region.
NEW VENTURES MANAGER
CHAIRMAN OF THE BOARD
Mr. Al Sharif Faiz
CEO AND BOARD MEMBER
BOARD MEMBERS
EXECUTIVES MANAGERS
Eng. Hussain N. Gardezi COO
A larger than life personality had the courage to think different and take risks like few could have. In 1980 he started a contracting company to take on modest projects, and it slowly grew in size and ambition.
Mr. Khaled A. Refaat
Mr. Rami Alsherif
CFO
Head of Legal Department
With over 30 years experience in leading large finance and investments divisions, Khalid is an agile, global strategic leader driving operations at ASG to success. His wide scope is a key asset in ASG›s continuous evolution towards a more innovative and efficient organization with a robust financial foundation.
Bachelor of Law from Cairo University as well as from Om Al Qura University. Also international Arbitration Diploma for the GCC and British Consul. With more than fifteen years of experience in Planning and Practical international cases for multinational firms and banks.
Mr. Khaled Al Mubarki
Eng. Altaf Hussain
GM – Riyadh Region
Chief Engineer
With 20 years of experience in power and a strong management track record, Mr. Mubarki is ASG’s general manager in Riyadh. He has successfully spearheaded acquired the SEC approvals for ASG’s underground cabling and substation business and is responsible for the finalization of several projects.
Armed with over 37 years of experience on international electrical power engineering projects, ranging from Pakistan to Saudi Arabia, Altaf has provided ASG project managers and engineers with invaluable guidance as he orchestrated them to successful project completion.
Mr. Waseem Malik
Mr. Bakor S. Al-Tayar
Head of Renewable Energies
New Ventures Manager
One of the first people in the industry to notice the potential of solar and renewable energies in Europe. Waseem joined ASG to establish ASG Renewable Energy Department. With vast knowledge of the solar industry, he is a valuable asset in the decarbonization and solarisation of the Kingdom.
Mr. Bakor Al-Tayar is ASG’s new ventures manager, in charge of researching the best fit opportunities for ASG to invest in and develop locally with the goal of helping Saudi Arabia reach greater development goals.
Our Vision/
It begins with our desires
To be the leaders of electrical energy generation, transmission and distribution locally, regionally and globally.
Our Mission/
We put the world in your hands
To surpass expectations by adhering to international standards in all our investment and infrastructure projects, and to become the preferred choice for current and potential clients.
Our Strategy/
Think big and start big
By conducting thorough market research, considering both local and global market projections, and providing both methodical management and a high caliber of human resources, ASG has been able to become a leader in all its fields of business.
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CHALLENGES CALLS FOR LEADING INNOVATION
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ASG’s Principles
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We are seeking to create a way of life based on the joy found in effort, the educational value of a good example and respect for universal
Mission
Vision
To empower our clients and inspire economic agents by winning their trust through our proven reliability.
To be the leaders of electrical energy transmission and distribution locally, regionally and globally.
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3
fundamental ethical principles.
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“
Best Way to Findout Inner Treasure is Practice...
Values Integrity, respect, care, confidence, hard work, collaboration, risk embrace, courage, trust and ambition.
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Strategy Conducting thorough market research, considering both local and global market projections, and providing both methodical management and a high caliber human resources.
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Work Methodology
Work Methodology Promised For Best
Our aim is excellence in project management practices via standardized methodologies, processes, governance, enabled with the right capabilities, proper planning tools and control in execution. This earned ASG an ISO 9001 QMS certification. In addition, ASG has an IRCA certified quality assurance team with experienced quality control engineers leading projects. Additionally, ASG’s training team helps drive continuous improvements thanks to a deeply integrated review process.
ASG’s Quality Management System ( ) exceeds client expectations by: • Managing and delivering defect free projects, on time and within budget. • Meticulous planning with defined, measured, analysed and controlled activities. • Directors and site managers maintain personal contact with clients. • Partnerships agreements with clients and suppliers. • Promoting the use of local labor, subcontractors and suppliers. • Continually applying process improvements. • Being committed to the professional development, health and safety of our employees. • Listening to our staff, recognizing their achievements, empowering and appreciating them.
ASG’s Departments
Civil Works Department
We stand as one All of ASG’s departments can rapidly mobilize a fleet of specialized equipment and support vehicles across a wide geography. The Department are truly independent and fully supportive of each other. They are empowered with design capabilities, supported by state of the art computer software and latest technology awareness.
Power Generation Department
OHTL Department Civil Construction including high rise buildings, hospitals, schools, residential compounds and other infrastructure projects. and civil works in the power sector. ASG provides a full scope of engineering procurement, construction and maintenance services for electrical transmission lines.
ASG is qualified for the turnkey construction of Diesel Power Stations by the Saudi Electricity Company (SEC).
Telecom Network Department
Substations, Testing and Commissioning
Renewable Energy Department
ASG provides a complete set of telecommunication systems solutions from design to commissioning, with a focus on fiber optic communication networks.
Underground Cabling
ASG Holding is a qualified EPC contractor for all things touching on underground cabling.
ASG-RED capitalizes on technological advancement and abundant natural resources of the region to provide the Kingdom with a one stop shop for renewable energy and energy efficiency solutions.
ASG Holding is a qualified EPC contractor for all things touching on underground cabling.
ASG’s Departments ASG Departments details
OHTL Department
ASG provides a full scope of engineering procurement, construction and maintenance services for electrical transmission systems up to and including 500kV. Our primary focus is on EPC construction of high voltage and extra high voltage overhead transmission lines, 132 KV substation, MV/ LV distribution and maintenance of existing overhead transmission line networks.
The following Activities are executed by specialized groups: • Engineering and Design works. • Preliminary and Final Line Surveys. • Optimization Studies. • Procurement and delivery of material and equipment to sites. • Civil and construction works for overhead lines. • Installation of equipment, Towers Erection. • Conductor stringing for overhead lines. • Testing, commissioning & final client handover.
ASG’s Departments ASG Departments details
Civil Works Department
ASG provides a full scope of engineering procurement, construction and maintenance services for electrical transmission systems up to and including 500kV. Our primary focus is on EPC construction of high voltage and extra high voltage overhead transmission lines, 132 KV substation, MV/ LV distribution and maintenance of existing overhead transmission line networks.
Some of the projects completed are: • Samiry Trade Center. • Messara Plaza Commercial Center, Medina • Harthiya hotel in Medina. • Ibn Rushd preparatory School, Yanbu Industrial. • 20 Schools for the Ministry of education. • Expansion of the Yanbu Industrial power plant. • National Guard Complex, Medina. • Alach Trade Center, Riyadh. • Royal palaces. • General presidency of the Promotion of Virtue and the Prevention of Vice.
ASG’s Departments ASG Departments details
Power Generation Department
ASG is qualified for the turnkey construction of Diesel Power Stations by the Saudi Electricity Company (SEC). All projects completed included supply and installation of gensets along with the corresponding substations, all electromechanical Installations, design and construction of all civil and construction works for the power station.
Some of the completed projects include:
• 5 X 2.75MW Power Stations at Kharkhair. • 10 X 3MW Power Station at Owaiqilla. • 25 X 2MW Power Station at King Fahd International Airport. • 2.75 MW black start Bisha Power Station.
ASG’s Departments ASG Departments details
Telecom Network Department
ASG has a large, dedicated, professionally trained, highly focused and motivated team of engineers & technicians to handle Telecom Networking. We have State of Art tools instruments to handle the project. ASG is responsible for survey and setting up of most efficient implementation plans of the projects. Our teams of professionals are capable of doing all the works in the field of wireless, fixed Networks and Fiber To The X (FTTX).
ASG – Provides: • Study, survey and design of routes of long distance telecommunication networks. ASG is responsible for supply of all kind of materials, construction, testing and commissioning of telecommunication network. • For Fiber To The Home (FTTH) services, we do supply, installation & repair of Modems (ONT, IPTV) service in customer premises. • Internal Wiring Service : In case the client’s home is not equipped to be served by internet in terms of the presence of wires from the external distribution point into the customer’s home. ASG has electricians specialized in doing wiring cables prior to the delivery of Internet service within the customer’s home • Wi- Fi: Installation & repair of WiFi in customer premises to expand the coverage of the data network
ASG’s Departments ASG Departments details
MicroGrid & Energy Solutions Where operations are far too remote to be connected to a reliable grid, excess energy made from solar PV can be stored in a battery bank and be used later. It is more cost effective than diesel generators. With the right integration of modern technologies, the system may be carbon neutral and will generate an income from energy exports.
Some of the completed projects include:
Renewable Energy Department
• Hybrid wind/solar/conventional energy sources. • Solar heat collectors for hot water - design and simulation with POLYSUN software. • Geothermal heat pumps for cooling and heating. • Battery energy storage solutions. • MicroGrid solutions.
Solar Photovoltaic High efficiency Solar panels provide abundant green and economical energy. ASG-RED aims to maximize the utility of available space on residential, commercial and industrial roof tops with solar panels. ASG-RED is proud to provide engineering, procurement and construction services and strives to guarantee product longevity with robust O&M services as well.
ASG-RED Provides: • Solar Resource Assessment. • Solar Car Parking. • Solar Street Lights. • Solar Photovoltaic Training, Operation & Maintenance. • Solar Photovoltaic - Design & Simulation with PVsyst. • G-59 Grid Integration.
Smart Building ASG-RED provides energy efficiency solutions for Smart Buildings. ASG-RED aims to bring buildings as close as possible to a net-zero carbon emission state and provide owners with significant energy and financial savings.
ASG-RED Provides: • Energy & Consumption Management Technology • Energy Modeling: Building and industries. • ISO 50001 Energy Management Standards Compliance. • World leading TRNSYS software for efficient building simulations. • Smart Meters for efficient energy measurements and monitoring. • Building Management System for HVAC, Lighting and Low current systems. • Networking and Fiber optical connectivity for Smart Buildings. • Thermal imaging for energy loss detection.
ASG’s Departments ASG Departments details
Substations ASG Holding is a qualified EPC contractor of substations and testing & commissioning services. Our electrical and civil engineering departments collaborate to provide state of the art services in the following fields touching on S/S testing and commissioning works.
Substations, Testing and Commissioning Testing and Commissioning High efficiency Solar panels provide abundant green and economical energy. ASG-RED aims to maximize the utility of available space on residential, commercial and industrial roof tops with solar panels. ASG-RED is proud to provide engineering, procurement and construction services and strives to guarantee product longevity with robust O&M services as well.
T&C services is including but not limited to the following: • GIS (Gas Insulation Switch Test). • Power Transformers & Reactors, Auxiliary Transformers and Ring Main Unit Tests. • Medium Voltage Switchgear Tests. • Indoor & Outdoor Current & Voltage Transformers Tests including: • Insulation Tests • Ratio Tests • Polarity Tests • Saturation and HV Tests • Bus Bar and Power Cables HV Tests. • Substation Protection systems and scheme tests. • Measuring equipment & systems (Automatic Metering Infrastructure Scada, Power Quality) Tests. • Substation Automation Systems.
Safety as a Value
Safety as a Value
Safety is first The safety and health of our employees at ASG is a primary concern. By looking out for one another, as separate units of a same larger team, a strong sense of integrity and respect appears. This inspires trust and respect to encourage the striving for excellence by ASG’s team members. Extensive Training ASG offers apprenticeships, orientation programs, refresher courses, daily briefings and specific operator training courses. Our OSHA partnership brings ASG and other participating organizations under a common goal: the reduction of injuries, illnesses and deaths among linemen and other electrical workers.
Achievements The starting point of all achievement is desire.
It’s All About Passion and Hardwork...
OHTL Department Civil Works Department
3500 KM of Power Transmission Lines up to 380 KV. Certificate of excellence awarded for project completion in 2015 for the western region from National Grid SA.
146000 square of covered area.
“Excellence in utilities specialized contracting�
Commercial Real Estate
Civil Works Department Four Power Station projects.
Four malls with a total space for 350 shops spread over Yanbu and Madina. The largest service station measuring 20,000 square meters on the main connection between Tabuk & Jeddah is fully owned and operated by ASG. With 40 shops, workshops, a supermarket a
hotel with 60
rooms and more. The Novotel Cairo Hotel: Located on the Nile the property has been fully renovated and expanded by Al Sharif Group. Rooms have increased to 154, restaurants were added, as was a cafeteria, a Jacuzzi and a swimming pool. The hotel is a Muslim friendly barring alcohol, gambling and discotheques. The company manages the hotel under the name Acura World Novotel tower, a four Stars service.
ASG’s Essence Our Story
1989 - 2017
2010 2017
2000 2010
Total Completed
% 58 of Total Income
1991-1999 A total of 25 projects with a value of 1.03 Billion SAR
99 Projects
% 26 of Total Income
1991 1999
Total Value of
6.6 Billion SAR
% 16
of Total Income
2000-2010 A total of 30 projects with a value of 1.75 Billion SAR
2010-2017 A total of 44 projects with a value of 3.86 Billion SAR
ASG’s Client List
Corporate Address: King Abdulaziz Road, Al Muhamdiah 5 Dist, Jeddah, P.O.B: 10049, Jeddah 21433, Saudi Arabia Call: +966 12 236 4777, Email: info@alsharifgroup.com
WWW.AL SH AR IFGR OUP.C OM