Mohawk Declaration of Craft

Page 1



A

DECLARATION OF

CRAFT

2013



WHAT WE BELIEVE IN AN ERA OF IMPERMANENCE, AN EXTRAORDINARY MOVEMENT HAS EMERGED. A MOVEMENT OF MAKERS WHERE CRAFTSMANSHIP AND PERMANENCE MATTER NOW MORE THAN EVER.

The Mohawk River Valley, N.Y.



Mohawk understands this maker movement because we embody its standards and values: high-quality materials, time-tested methods, ingenuity and careful execution. This is what we believe.


We believe a proud heritage comes with the responsibility to innovate. With nearly a century’s experience as our foundation, we stay true to the quality we are known for while constantly evolving.

We believe that meaningful results start with the mastery of materials. In order to produce the finest products, we use the purest pulps from sustainable sources and employ the best practices.


We believe that great work comes from having pride in the details. United by belief in what we do, each of us at Mohawk has an area of expertise and a dedication to our craft.

We believe in something greater than ourselves; in the common cause of community. We are part of the craft community, a thriving group of skilled and passionate makers. Together, we are creating great things.





HERITAGE AND INNOVATION WITH HERITAGE COMES THE RESPONSIBILITY TO INNOVATE, TO BUILD UPON OUR STRONG TRADITIONS; TO BE A LEADER IN OUR CHANGING WORLD.

Machine room, Mohawk Mill, August 17, 1954









MASTERY OF MATERIALS FOR NEARLY A CENTURY, WE HAVE BEEN HARNESSING THE FINEST MATERIALS IN THE WORLD TO CREATE THE HIGHEST QUALITY PRODUCTS.

Bales of raw pulp









PRIDE IN THE DETAILS WE TAKE PRIDE IN THE ART OF PAPERMAKING.

Quality check




Our reliance on natural resources goes handin-hand with our commitment to them. When it comes to our environment, we “ treat it like Superfine.�






COMMUNITY OF MAKERS THE MAKER COMMUNITY IS FARREACHING AND THRIVING. WE ARE ENDLESSLY INSPIRED BY THE ARTISTRY OF OTHERS AND WE’RE PROUD TO BE A PART OF IT.

The Mohawk Community of Makers








Mohawk Live CREDITS

PRODUCTION

Concept & Design Hybrid Design, San Francisco, California hybrid-design.com

Cover Mohawk Superfine, Eggshell, Ultrawhite 80 cover/216gsm, ProMetal silver type, Solids: 2 hits match metallic pewter, Blind emboss, Smoke grey foil stamp, Perfect binding with PUR Glue

Printing O’Neil Printing Phoenix, AZ oneilprint.com Bindery Roswell Bookbinding Phoenix, AZ roswellbookbinding.com Photography & Illustration Pages 2-3 Getty Images Pages 4-5 Mohawk Archives Pages 6-9 Jeff Dey Photography jeffdey.com Pages 10-11 Jeff Dey Photography and members of the maker community

Made from the finest premium pulps from well-managed forests, all Mohawk Superfine items are certified by Rainforest Alliance for FSC standards.

Text Mohawk Superfine, Eggshell, Ultrawhite 24 writing/90gsm, ProMetal silver, Solids: 2 hits match metallic pewter, Duotones: match metallic pewter and black Half pages: process yellow, Solids: 2 hits match light blue, teal, green, orange, pink, and black Dull varnish used on all inks for rub protection, 20 micron Stochastic screens, Conventional inks

Augmented Reality App

Mohawk Live incorporates augmented reality, a new technology which allows access to content from web-based channels via scanned images on printed paper. The app was specifically designed to enhance materials printed on Mohawk fine paper, enhancing packaging, publications, point of sale displays, and other projects printed on Mohawk products. Mohawk Live seamlessly integrates print with dynamic, interactive content and transforms a one dimensional image to a multidimensional experience featuring 3-D images, videos, photos, infographics, text, websites, and animations. Hover over the Mohawk Live icon on the previous page using the downloaded app to see how it works. Mohawk Live is easy to download and use, following these steps: 1 Download the free app from the Apple App Store or Google Play. 2 Point and hover a mobile device at an image with the Mohawk Live icon. 3 Wait for the enhanced content to load. WiFi connections are recommended for faster load times and enhanced quality. 4 The app will launch enhanced content, seemingly bringing the printed piece to life.

For a Mohawk Superfine swatchbook and sample sheets, please call your local merchant, 1-800-the-mill or visit MohawkConnects.com. Mohawk Superfine™ and the corporate logo are proprietary trademarks of Mohawk Fine Papers Inc. 1-800-the-mill

MohawkConnects.com




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