SkyFalcons | Brand Book and Visual Identity

SkyFalcons

Brand Book and Visual Identity

COMPANY OVERVIEW

SkyFalcons is an aviation brokerage company that specialises in providing customised solutions for clients in the aviation industry. We offer a wide range of services, including aircraft sales, leasing, financing, and acquisitions, and have a team of experts with extensive knowledge and experience in the aviation industry.

At SkyFalcons, We understand that each client's needs are unique, and we work closely with them to develop customised solutions that meet their specific requirements. Our team of experts provides guidance and support throughout the entire transaction process, from the initial search for an aircraft to the final purchase or lease agreement.

We have established strategic partnerships with leading manufacturers, dealers, and service providers in the aviation industry, enabling us to provide our clients with access to a wide range of aircraft options and financing solutions. Additionally, we offer value-added services such as aircraft management, maintenance, and chartering, helping clients optimise their aircraft usage and maximise their return on investment.

Our mission is to provide exceptional customer service and maintain a strong reputation for integrity and professionalism. We are committed to delivering innovative and cost-effective solutions that meet our clients' unique needs and goals.

Whether our clients are private individuals, corporations, or governments, we are dedicated to providing them with the highest level of service and support. With our expertise, industry knowledge, and strong relationships, We help clients achieve their goals efficiently and effectively.

LIMITS

VISION

Our mission is to provide exceptional aviation brokerage services that exceed our clients' expectations. We aim to be a trusted partner, delivering customised solutions, expert guidance, and innovative services to help our clients achieve their aviation goals. We are committed to maintaining a strong reputation for integrity, professionalism, and customer service, and to staying ahead of the curve in an ever-evolving industry.

MISSION

Our vision is to be a leader in the aviation brokerage industry, known for our expertise, innovation, and commitment to exceptional customer service. We aim to build lasting relationships with our clients, partners, and stakeholders, and to be a trusted advisor and partner in their success. We strive to be at the forefront of industry trends and technologies, delivering value-added solutions and services that help our clients achieve their aviation goals.

Visual identity

2.0

VISUAL IDENTITY

The visual identity consist of five core elements: logotype & Logomark, typeface, colour palette, image style and pattern.

Blacker Sans

Blacker Display

Blacker Text

Blacker Heavy

04. Imagery

THE HUNTER FALCON

SkyFalcons

Logo Components

2.2

LOGO COMPONENTS

Symbol (Logomark)

Logotype (Wordmark)

MASTER LOGO | WITH TAGLINE

Stacked Landscape

PORTRAIT LOGO | WITH TAGLINE

Portrait

MASTER LOGOTYPE | WITH TAGLINE

Stacked Landscape

With tagline

Without tagline

Landscape Logo

Stacked Logo

Logo Uses

SkyFalcons | Logo Uses LOGOMARK USES

Falcon Symbol

When we can, we use the symbol in black or glod.

Alternative symbol

If you can’t use the black/gold symbol, for example on imagery use white.

Minimum clearspace

The recommended clearspace must never be reduced, but can be increased

Falcon Head 1X 1X

1X 1X

1X

SkyFalcons | Logo Uses LOGOTYPE USES

Logotype

When we can, we use the Logotype in black.

Alternative symbol

If you can’t use the black logotype, for example on imagery use white.

Minimum clearspace

The recommended clearspace must never be reduced, but can be increased

Master Logo

When we can, we use the Logo in black.

MASTER LOGO USES

Alternative symbol

If you can’t use the black logo, for example on imagery use white.

Minimum clearspace

The recommended clearspace must never be reduced, but can be increased

SkyFalcons | Logo Uses

Prime Logo

When we can, we use the Logo in black.

PRIME LOGO USES

The recommended clearspace must never be reduced, but can be increased

If 1X

1X

1X 1X

Portrait Logo

When we can, we use the Logo in black.

PORTRAIT LOGO USES

Alternative symbol

If you can’t use the black logo, for example on imagery use white.

Minimum clearspace

The recommended clearspace must never be reduced, but can be increased

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ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ

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SkyFalcons | Color Palette

COLOS PALETTE

Color values

We have specified color values for RGB and Pantone.

For printing with CMYK please refer to the Pantone color and consult with the print shop for a suitable CMYK value for the material and printing technique.

BRAND IMAGES OUTDOOR PHOTOS

Look and feel

The look and feel is raw, authentic, edgy and winter feel.

The background environment should be uncluttered to put focus on the aircraft or the subject of the photo.

BRAND IMAGES INDOOR PHOTOS

Look and feel

The look and feel is raw, authentic , and edgy.

Inside photos should be selected and colord with our coloring file the coloring is noisy with lence flare to be unique.

BRAND IMAGES

3D ELEMENTS

Look and feel

The look and feel is claen and claer, ,and more wihte and realistic.

PATTERN

Pattern as background

The pattern can also be used as a background. In these cases we can combine pattern components to form larger patterns.

When used as a background the opacity of the pattern should be very low so that it blends in with the background.