CONTENT
01
03
05
Strategy and Branding
Graphic Design, Interior Design, Wayfinding and Signage
Identity Design, Illustration, Packaging
KONDAGAON
02
Surat City Half Marathon Graphic Design
Khandesh Cancer Hospital
04
Raipur Talkies Marketing Strategy, Narrative, Grahpic Design
Bastar Food Firm
06
Bontemps, Rumi Inklings Illustration, Social media Posts
07
Self initiated works Logofolio, Illsutrations
02 PORT O’ FOLIO 2020
MOHIT ACHARYA
#SCHM 2018
SCHM 2018
Event design, Visual design assets Client : Surti Runners, Redcarpet events BRIEF The third Surat city half marathon was held in 2018. The aim was to give this years event a whole new visual approach that represented ENERGY, DIVERSITY and FUN.
CHALLANGES Challenge was to integrate the Visual language consistently across the event. Within the language, diffrent approaches were designed for subevents, promo events, social media colleterals, stationery, race day assets as well as post race day collererals, Wayfinding and signage system.
#SCHM 2018
Upon Clients suggestions this mood board was created keep in mind the keywords
#SCHM 2018 VISUAL LANGUAGE —
FONTS —
We took an approach which was new in restrospect for SCHM and can hold the Events Dynamic nature with fresh visuals.
Rubik
Gotham Narrow
ABCDEFGHI JKLMNOPQR STUVWXYZ
ABCDEFGHI JKLMNOPQR STUVWXYZ
Hence, the TAG LINE- SURTI DIKHAO FURTI
01234567890
abcdefghi jklmnopqr stuvwxyz 01234567890
A a
ICONS —
Color combination had to be sporty and fun, Hence, high contrast colors were chosen
COLOR —
CMYK 100 95 05 00
CMYK 04 12 90 00
CMYK 00 90 90 05
CMYK 43 00 09 00 The Iconography also included landmarks of Surat as well as maitained visual nuances
#SCHM 2018
Left Up Event slogan props Lower left Banner design also used as FB banner for the Promo Dhamaal Run event Right Promo event Poster
Promo Run Poster
Up Race Day Back Drop Design Lower left Promo Tshirt Graphics and Copy Design
Up Race Day Box Gate Design Lower Right Side railing graphics Upper Right Box gate
#SCHM 2018
Upper Right Race Day Flag (Commencement flag) Lower Left Companion Flag Lower Right Directional Signage
Key learnings 1. Present and coordinate with the team. 2. Be open to change in design and improvise at any stage if required 3. Design a concrete Visual approach for quick designing of deliverables. 4. Not all ideas (even if great) goes forward in the final deisgn.
Spread Social media posts (Introducing Event Ambassador)
Up Medal Design Lower Right 5k run Medal Design Lower Left BIB deisgn
Rumi Inklings
RUMI INKLINGS Canvas frames and Calendar Client : Roar Studios The Idea A serendipitous idea. We played with ink and paper and wanted somthing to do with it. Hence, to give it an extra dimension we choose Rumi’s writings which were deep and had everlasting impact on us. CHALLANGES The challenge was majorly in the production phase where quality was of utmost importance hence coming to a common grounds with the vendors about Production needs was a must.
bontemps
BONTEMPS Social Media Posts Client : Bontemps BRIEF Strategize and design social media assets for and Immersive theatre event called as Darkroom 2.0. Darkroom 2.0 featured Sesorial, Involving and tactile experience of stories written by Munsi Premchand’s Durga Pooja and other stories. The mood is dark and passive. The objective is to make audience empatize the adversaries of the oppressed. CHALLANGES The challege was to Design the strategy of the event. Since, the concept of Immersive Theatre is fairly novel and the subject dark and passive, the assets had to be implying, welcoming and intruiging at the same time just like dark tourism. Durga Pooja Post
bontemps
Right Up Promo Post Lower left Untitld Event Call to action Poster and Social media post Right An introductory post for the event
ILLUSRATIONS
MOHIT ACHARYA
Slumber
Pocket of Wisdom
Energy Cycle
An evening festival
Lucidly
Bing bang bong