We get people talking about your brand www.modifyed.in | prateek@modifyed.in
WE ARE INDEPENDENT We are an independent marketing communications consultancy dedicated to delivering one thing really well: doing what’s right to help our clients win.Â
www.modifyed.in | prateek@modifyed.in
WE ARE HUNGRY We’re hungry to grow and we try hard (when you’re not the biggest you have to). We don’t take you for granted and there’s no resting for us. www.modifyed.in | prateek@modifyed.in
WE ARE EXPERIENCED We’re a team full of years of experience with the world’s biggest brands. With all this experience we are sure we can make your brand shines.
www.modifyed.in | prateek@modifyed.in
WE LOVE TO CREATE At Modifyed we have one common passion – we love to create. Work with us and you will see why we love doing what we do.
www.modifyed.in | prateek@modifyed.in
OUR MISSION
Use insightful digital marketing and intuitive design to help brands grow.
www.modifyed.in | prateek@modifyed.in
“Brands need to ‘tell the right story’ across all aspects of the modern multi-channel customer journey to effectively market themselves and Modifyed helps brands exactly do that” - Prateek Modi, Founder | Modifyed
www.modifyed.in | prateek@modifyed.in
OUR SERVICES
STRATEGIC CONSULTING
EXPERIENCE DESIGN
MARKETING COMMUNICATIONS
DEVELOPMENT AND IMPLEMENTATION
MARKETING SCIENCE
Branding eCommerce Strategy Brand Strategy Technical Strategy Digital Identity Search Strategy Social Consulting Data Strategy
User Experience Interaction Design Website Design Mobile Applications Physical Experiences Service Design Product Design eCommerce Design
Channel Planning Social Media eCRM Search Marketing Media Planning / Buying Digital advertising Community Management Email marketing Influencer marketing
Web hosting Prototyping Web Development Search Optimization ERP Design Quality Assurance
Data Strategy Consulting Segmentation & Targeting Digital analytics Attribution Modeling Testing & Optimisation Measurement Planning & Implementation
www.modifyed.in | prateek@modifyed.in
OUR WORK We’re new and don’t have much work in the public domain yet but yes we are working on our first few projects! Although we have lots and lots of experience with the world’s biggest brands. What you’re about to see is some of the work we’ve done at different agencies over the years. We’d also love to show you all the other work we’ve done but for that we would need to meet you. So call or email us and we will be around for coffee!
www.modifyed.in | prateek@modifyed.in
Clients
www.modifyed.in | prateek@modifyed.in
AIZOME STRATEGIC BRAND STUDY AND GO TO MARKET PLAN Modifyed helped Aizome – a new Indian jeans brand to create a brand launch plan for India. We helped with audience research to determine how should the brand be positioned for the market. A detailed report was prepared with strategic recommendations and a cohesive digital marketing plan.
www.modifyed.in | prateek@modifyed.in
BUDWEISER CREATING A GLOBAL DIGITAL HUB FOR THE FIFA WORLD CUP FullSIX London created the global platform for Budweiser’s sponsorship of the FIFA World Cup 2014, riseasone.com. Rise As One went live in December 2013 to support the draw and continued to evolve and aggregate all World Cup activity and content up until the final whistle.
www.modifyed.in | prateek@modifyed.in
PURE HAUS REBRANDING A HOME GROWN BRAND Pure Haus is a cold pressed juice brand that was previously known as Just Pressed. They wanted to completely re-brand themselves with an innovative and refined approach. Catering to the health conscious populous of the city, they wanted to launch their brand and make their presence felt in Kolkata. The clients wanted to convey their agenda through their identity- the quest to make pure, unadulterated juices available to the mass. We helped completely revamp their identity and took care of their social media presence in line with their vision.
www.modifyed.in | prateek@modifyed.in
SATTVA CONSULTING AWARENESS AND DEMAND GENERATION FOR A CONSULTANCY Sattva Consulting is a CSR consulting and implementation firm which passionately focuses on helping businesses increase their social impact and non-profits become economically viable. We were tasked with increasing the brand awareness and reach of the Sattva brand and accurately communicate their work, philosophy and offerings to their target audience. This is a B2B digital marketing project for which sophisticated content marketing, social media management and SEO strategies were executed to generate more business. www.modifyed.in | prateek@modifyed.in
TRULYMADLY LAUNCHING INDIA’S MOST POPULAR DATING APP Trulymadly is India’s most popular dating app which matches users on the basis of their compatibility. It allows users to find and date singles anywhere in Delhi (India). Tasked with launching the app with a content marketing campaign, we cracked the idea of “Breaking Stereotypes” using insightful photo stories. The campaign went viral and led to millions of organic views, reach and app downloads over a period of 3 months.
www.modifyed.in | prateek@modifyed.in
HP GROUP MAKING HP GROUP READY FOR THE INTERNATIONAL MARKET HP Group is a renowned textile company with a strong history dating back to 1962. They have consistently maintained their place in the game and further wanted to increase that stronghold through the process of rebranding. Taking care of not alienating their history, we reworked the brand’s corporate identity along with various other business collaterals to go with it.
www.modifyed.in | prateek@modifyed.in
SRIJAN / GREENFIELD CITY LEAD GENERATION CAMPAIGN Developed by Bengal Greenfield Housing Development Company and Srijan Realty, Greenfield City is a real estate venture in a prime developing location within the city. The idea of the venture is to create a sense of community within the complex while assuring the buyers that they would get the best of all facilities and amenities- more if not less. We have done adaptations of above the line creative for digital media for the venture. Along with that we are also engaged in media buying and media planning for the client.
www.modifyed.in | prateek@modifyed.in
TIMBAKTOO TIMBAKTOO LEAD GENERATION CAMPAIGN BRINGING THE QUIRKINESS BACK TO TIMBAKTOO Developed by Bengal Greenfield Housing Development Company and Srijan Realty, Greenfield Timbaktoo City is aispotato a real estate chips brand venture that in caters a to prime the young developing as well location as the old. within They thewanted city. The to idea rebrand of thethemselves venture is to tocreate expand a sense their markets of community and make within a stronger the complex presencewhile within assuring the food the industry. buyers that they would get the best of all facilities and amenities- more if not less. We have helped them redesign their product We packages have done keeping adaptations in line of with above theirthe target line creative audiences for digital and the media brand forimage the venture. they want Along to with portray. that we are also engaged in media buying and media planning for the client.
www.modifyed.in www.modifyed.in | prateek@modifyed.in | hello@Modifyed.in
SERENEVILLE CATCHING UP ON THE ORGANIC TREND Sereneville is an organic brand that has an expertise in hand-made products that is in no way harmful to the environment or animals. They specialise in sourcing the most quality ingredients for their non-food products that are manufactured in small batches in order to keep the richness of it intact. For Sereneville, we have taken care of the branding in terms of logo design along with all the business collaterals in a manner that best imbibe the client’s aspirations for the brand.
www.modifyed.in | prateek@modifyed.in
POPRICOT BRANDING FOR A KIDS WEAR BRAND Popricot is a kids-wear apparel brand that aims to slowly expand their presence and make it felt. They wanted to be a breath of fresh air, a little quirky and a lot of classy, all at one go. Turning away from the conventional, the client wanted stand out in the sea of apparel brands in the market. We helped shape the identity of the brand starting from their quirky logo to their business collaterals that exuded the essence of the concept of Popricot.
www.modifyed.in | prateek@modifyed.in
PLÜSCH DECOR STEPPING INTO ECOMMERCE Plüsch Decor is a branch of Plüsch that focusses on home decor & accessories. German for ‘plush, luxurious and refined’ Plüsch exemplifies a modern, engaging experience. Plüsch Decor wanted to sell online but did not have the in-house expertise to step into the world of eCommerce. We helped Plüsch Décor conceptualise, design, develop their eCommerce website and also help maintain it.
www.modifyed.in | prateek@modifyed.in
PLÜSCH LIVING DIRECT MARKETING AND SOCIAL MEDIA For Plusch Living, we take care of their online presence through their website and mailers, be it via e-mails or Whatsapp. We also maintain a monthly blog on their website which deals with various topics relevant to the brand.
www.modifyed.in | prateek@modifyed.in
SAINSBURY’S HOMEMADE CREATING UK’s No.1 FOOD NETWORK Sainsbury’s provided FullSIX with the challenge to create the UK’s number one online food network. The brief was to create a go-to destination and community designed around the emotional and practical needs of consumers. FullSIX delivered this through a blend of fun, practical content and tools that adapt to time and device.
www.modifyed.in | prateek@modifyed.in
OLAY GLOBAL TOOLKITS Olay, a product of P&G is a market leader in many countries around the world including the USA, UK and China and makes a range of skin-care products aimed at meeting a wide range of women’s skin-care needs.
FullSIX worked with the Brand Agency Lead at Olay’s regional office to develop a global digital toolkit for all of their boutique products.
www.modifyed.in | prateek@modifyed.in
“
It was quite refreshing to work with Modifyed as they brought with them a plethora of knowledge and expertise in the digital field. They are thorough professionals as they stick to timelines and make sure deadlines are met from your end too.
OUR WORK
We’re new and don’t have much work in the public domain yet but yes we are working on our first few projects! Although we have lots and lots of experience with the world’s biggest brands. What you’re about to see is some of the work we’ve done at different agencies over the years. We’d also love to show you all the other work we’ve done but for that we would need to meet you. So call or email us and we will be around for coffee! Sukriti Sharrma | Founder, Plüsch Decor www.modifyed.in | prateek@modifyed.in
“
Modifyed is the one stop solution for all things creative or digital and they have a unique approach to the most mundane things. Prateek is an explosion box of ideas and has strong international work culture, which is quite extraordinary. All in all, we have loved working with Modifyed!
Ashna Chhaochharia | Founder and CEO, Pure Haus www.modifyed.in | prateek@modifyed.in
GOT A BUSINESS PROBLEM? Clients come to us with a broad range of business problems and the solutions vary dramatically. What is constant is the importance we place on the upfront strategy, distribution and channel-neutral thinking. So if you have something we can help you with then let’s talk! 

www.modifyed.in | prateek@modifyed.in
GET IN TOUCH WITH US
+91 9627672340 | prateek@modifyed.in | www.modifyed.in HAPUR Modi Bhawan, Sanjay Cold Storage Hapur 245101 Uttar Pradesh, India.
KOLKATA 227/1B AJC Bose Road Kolkata 700029 West Bengal, India.
BANGALORE Solarium Business Center, Surya Prema #15, Plot# 1&2, 1st Cross, Manjunathanagar, Raghuvanhalli, Kanakpura Road, Bangalore – 560062, Karnataka, India.
THANK YOU www.modifyed.in | prateek@modifyed.in